Critiquing Bad Websites - ZARA
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- Опубліковано 1 чер 2024
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I used to work in for a fashion e-commerce store and I would always cringe when the marketing manager would look at Zara 😭 just cause our competitors do it doesn’t mean it’s good. That was something I always struggled with.
They are actually not a luxury website, they are fast fashion which is maybe what they are going for with the focus on design over function. But I agree with your take.
This is the worst website ive ever experienced. I literally have no clue how to find an item
Great critique! I was thinking if you can do a follow up video to your layout part 1 video.
A video Explaining how to create great compositions and layouts in web design that are consistent throughout with rhythm and on how to compose and layout the content/images and elements in a way that’s not only aesthetically pleasing but functional and successful for the user ?
I see a lot of really aesthetically pleasing websites with good functionality and i ask myself how did the designer know WHERE on the page to put the content, and compose it in a way that’s pleasing and functional ? And yes I understand contrast and negative space etc.. but what I’m not sure about at moment is achieving asymmetrical balance in UI design
I just want to learn how to make aesthetically pleasing yet functional layouts that works for the content that’s given it’s something I’m currently looking to get better at.
Are there any composition techniques I can apply and practice?
I am studying how to enhance UX in my e-commerce store and found your videos. They helped me a lot. Thank you so much.
I love the honesty in your speech !
😂
Zara has been my go-to exampe for bad UX since 2019. They didn't change. Destructive unethical fashion, trashy UX.
bro please make more videos about website pages designing please
Just looked at their site. It's even worse now. Looks like they had a creative agency (not to be confused with a design/development company) do it or something.
I also checked to see if they made positive changes, and agree - it seems to have gotten worse...
Great video! Any chance on a video of the top 10 / 20 websites you think that holds good UX and UI?
Positivity is a little harder for me, but I'll add it to my to-do video list.
Very great video.Can you please do a review on Uprinting.
These big brands can get away with anything just because of the brand name.
Awesome perspective, thanks!
What about their pagespeed score? 17 on mobile and 57 on PC. If only the knew how important was that.
Time to Interactive, Speed Index, Total Blocking Time, Largest Contentful Paint, Cumulative Layout Shift, Time to Interactive, Speed Index these are all basics to succeed.
I totally should have added this to the shit pile
Yet, they rank on Google. Clearly shows Google gives these big brands easy passes.
@@chimastudios indeed
In fact page speed score is not that important in terms of ranking.
subbed
I HATE THIS WEBSITE!!!!HORRIBLE CUSTOMER EXPERIENCE!
Omg yes I've always thought Zara is the worst designed website I've ever seen.
This is such a frustrating website to use!
it got worse 😅
Good video. The web design for Zara SUCKS!
How is Zara a luxury brand
only person (me) in the world who loves zaras website lmao
This website is LITERALLY the worst, their app is actually much better, but still horrible.
The Desktop Version is trash but the mobile version is good.
i don't think it's right to call it mistakes if it's obvious they were intended to work just as they work and to initiate this friction
your criticisms would be fair "in general", like in 50 mistakes video (which is great), but not in a brutalist project which doesn't aim at conversion rates
Do you wan to suggest a company that doesn't care about *anything* but profits suddenly cares about something else here? I doubt it. I'd instead suggest they are putting the money elswhere with the aim of profiting more.
@@LorettaBangBang not saying they don't care about profits)) probably their marketing department decided that their site being as it is won't loose them money
again, this design is obviously intended, it might've cost them more than normal intuitively understandable marketplace
Think your probably wrong on this subject. The "unintuitive" layout make you dig deeper and more, and since this is fast fashion with limited editions you have to dig to find out if your missing out or not. They point right at the fomo and make you work as a user. And for the images at the welcome page is all about identity markers, I believe they know very well what they are doing. (By the way it’s not a luxury brand, it’s cheap clothes packaged as luxury). Keep on making you good videos 😊
I think that's always the misperception. In my small one-person study, spending 20 minutes on this exact page on a mobile device a few months ago, showed that i didn't buy anything. I didn't return. And I actually like their clothes.
@@denizbinay42 Yes, that was a tiny biased study, so would not flag that as a clear evidence for that UX. In my case I've spend way to much time on zara-home.
It's obviously a low hanging fruit, but actually the design of this website is quite alright because you miss interpreted it's purpose, maybe their research shows that people are not buying on the main site or at least not coming to site to browse the product selection, maybe this website is just a presentation of the brand to arouse the customer's imagination
You've misinterpreted the purpose of the video. It's that this presentational design is shit for user experience even if it's on purpose. No design should prioritize being unique and special over functional and easy to use
@@thewebsitearchitect agreed, great content btw, keep em coming
can you recommend me a book that teaches these kinda stuff? the web-design/ui/ux things to apply to websites & learn from scratch.
"Don't make me think"
@@thewebsitearchitect Oldie but a goldie!!!