How Zara Took Over The Industry Using Fast Fashion

Today, we’re going to look at the history of Zara, its parent company Inditex, and the fashion industry in general, to see how it became possible to create such a high churn rate in the fashion industry.
An average American will throw away 77 pounds of clothing every year. And that’s true across the majority of the western world. That is two suitcases of clothes, just dumped.
Zara’s first store opened in 1975, in a city called A Coruna in northern Spain. Owners Amancio Ortega and Rosalia Mera had wanted to name it after a favorite Greek film called Zorba the Greek, but a bar on their street had already beat them to the punch, so they settled for Zara, since they had already had the letters made for the sign.
Inditex was set up in 1985 as holding company for Zara and the manufacturing plants. They went on to set up and take-over many other high-street brands that follow Zara’s format; such as Pull and Bear, Bershka and Stradivarius. They now have over 6000 stores globally.
Zara’s early business model was to create similar copies to high end lines but at an affordable price. As they expanded through Spain, Ortega pushed the idea of instant fashion, where Zara could react incredibly quickly to new trends so they could put new lines on the shelves in a fraction of the normal time.
-
Need lead generation or marketing support for your agency? Check out experiment27.com .
/// R E S O U R C E S
Get the sales and service agreement we use to close business (free client contract template) [$1,000 value]: email10k.com/co...
Get the actual questions we use to qualify clients on the first call:
email10k.com/di...
Get the proposal template you can use to sell 5 and 6 figure deals: email10k.com/pr...
__
/// MORE FROM ALEX
Subscribe for more videos: / alxberman
The Alex Berman Podcast:
itunes.apple.c...
__
/// BUSINESS INQUIRIES:
For sponsorships you can reach me at: [e-mail]
__
/// R E S O U R C E S
Get the sales and service agreement we use to close business (free client contract template) [$1,000 value]: email10k.com/co...
Get the actual questions we use to qualify clients on the first call:
email10k.com/di...
Get the proposal template you can use to sell 5 and 6 figure deals: email10k.com/pr...
__
__
/// MORE FROM ALEX
Subscribe for more content like this: www.youtube.co...
__
/// BUSINESS INQUIRIES:
For sponsorships you can reach us at: [e-mail]

[@AlexBerman]

Want to learn how to grow or start your company during this recession? Check out the free presentation at email10k.com

[@tonymusic720]

I've started a business making boats in my attic...
Sails are going through the roof.

[@bunnyday1473]

Watching this for class and all I can think of is "who the heck throws away clothes"?? Not even donating, repurposing, or selling to consignment shops, just throwing away- that's like someone saying "excuse me while I go and burn some money now that I don't want it anymore."

[@AlexBerman]

If you want to grow your business and start working with clients that can afford you, check out our free presentation at Email10k.com

[@2mnyshp]

at what cost though?

[@syafiwalazzam5440]

Hari ini, kita akan melihat sejarah Zara, perusahaan induknya Inditex, dan industri fashion secara umum, untuk melihat bagaimana Zara berkembng sedemikian pesat di seluruh dunia.

[@zephyb4504]

Cool video, but you really butchered the pronuncation of A Coruña.

[@clintz28]

There is no way 77lbs of clothing are thrown away yearly on average..

[@freelance_commie]

yeah somewhere around that number apparently

[@penguiz23]

Bullshit, there no way your average American making $50,000 having kids can afford that. Hell, even someone with a decent income and no spouses or kids throws away 77 pounds of clothing.

[@clintz28]

They are counting blankets, towels, sheets, rugs, etc. It's really more like 65lbs

[@flufftronable]

penguiz23 the clothes are dirt cheap, I would imagine this figure is accurate

[@Andreas4696]

You're underestimating women.

[@benjaminzaugg1127]

where does the 77 pounds of clothing statistic come from? 2 Suitcases? per PERSON? sooo... people with young children throw upwards of 150 pounds of clothes out? PER YEAR???

[@balajiLILG]

1:42 who is this model ?

[@AhmadArsyah-nr5gt]

Aduhai malasnya

[@booth2710]

Zara are appalling, Rubbish flawed stock that falls apart after a couple of wears. And their customer service attributes are disgusting, They subscribe to the policy ' the customer is never right' ...Once I get my £90 refund for the winter coat I bought from them but can no longer wear is because the left sleeve is falling off, I will never step inside a zara store again !