To Grow Your Community, Build a Tribe: A Conversation With Seth Godin
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- Опубліковано 21 тра 2024
- Marketing legend, entrepreneur and the author of 20 books that have been translated into 37 languages, Seth Godin joins us to share some of his latest thinking. His global bestselling books include Purple Cow, Linchpin, The Dip, All Marketers are Liars and others. We talk about growing your community and some insights on what makes the most effective B2B marketing.
Seth’s insights about creative work and marketing have helped to shape what we know as modern marketing, and we get into some of his findings in this episode. His latest book titled The Practice which helps people in creative industries to create and consistently share their work.
We get into the significance of advertising in the ever-changing digital and content consumption landscape, as well as how brands and content creators can stand out in the crowded and noisy marketplace.
We go beyond the demographics into how you can build your tribe, your smallest viable audience of people who buy into your vision.
The podcast is also available on:
Our site: theleadcreative.com
Spotify: open.spotify.com/show/0uJYmm1
Apple: jo.my/tlc-apple Google
Podcasts: jo.my/tlc-google
Or wherever you get your podcasts.
Ideas discussed in this episode:
0:00 - In conversation with Seth Godin
2:33 - There is no such thing as writer's block
4:39 - The Practice
6:13 - Lean in into imposter syndrome and lead
8:19 - Steal your creative process
9:48 - Seth Godin's creative process
11:30 - Nurturing and building creative ideas
13:03 - The biggest hindrance to launching creative ideas
16:14 - Why build and matter to your smallest viable audience
20:28 - Rethink B2B brand marketing and communication
24:36 - Convincing teams and clients that a smaller audience is better
31:47 - Advertising is almost dead
36:35 - How do cut through the noise
Exceptional interview which therefore yielded exceptional responses from Seth. Thank you.
Thank you for the encouraging feedback. We appreciate your taking the time to watch the video.
Thank you for hosting Seth Godin. A legend of creativity and consistance.
Thanks for taking the time to watch and send this feedback. It was honour to talk to Seth Godin.
Absolutely loved this episode. Thank you for being generous Mo 🎉
Thanks so much for this encouraging feedback. This is exactly what we need to keep going and to grow.
Great interview. I agree with the others that the questions you ask and the quality of your listening really make a difference and we get so much more value from Seth because of that.
Thanks so much Darlene, that means a lot. With Seth, time always flies because his this thinking and approach are genius.
Thanks for taking the time to watch and comment.
I will use your words Mtati it's a fascinating insightful podcast... Loved it!
Thanks so much Ndzalo. Thank you for sharing as well.
Really good insight into The Practice due to your very insightful questions. The big take away for me is making work that people enjoy enough to recommend to others is the route to the smallest viable audience.
Good point, Ayo. Once you've found your community and know what resonates, you can only grow. Thanks for watching.
I’ve been following Seth for quite a while. Brilliant man in so many areas of life!
He's one of the greatest minds of our time.
So thankful I bumped into this interview. Amazing!! Thank you.
Thanks for taking the time to watch it. Please share and subscribe.
Seth Godin is such a supportive person to anyone who will listen. Really love this interview.
He's a great mind and always generous with insights. Thanks for taking the time to watch and share your invaluable feedback.
Love your interview. I almost watch every interviews of Seth and yours is remarkable. ❤
Thanks for this inspiring feedback. Seth is amazing and we were lucky to engage with him.
Amazing conversation. Made me buy his books.
Thanks for watching. We're constantly learning from him.
Solid gold advice, love the interview
Dope
Thanks for taking the time to watch and give your inspiring feedback. 😃
Thanks
I just dicover you Yt 👏 Chanel! Great interview Seth Godin! ⚡️
Thanks for taking the time to watch it and for your encouraging words.
Such a brilliantly conducted, informative and inspiring interview - thank you!
Thanks so much. Thank you for watching.
Great insights!
Thank you. We're glad you liked it :).
It really takes guts to discover that tribe, no over night successes, but worth it
It does. But once you know and have you tribe, you grow and are clear on who your audience is.
🎯 Key Takeaways for quick navigation:
00:00 📚 Introduction and Overview of Seth Godin's Books
- Seth Godin discusses the evolution of his books, including "Purple Cow," "Poke the Box," "The Dip," "Linchpin," and his latest work, "The Practice."
- "Linchpin" focused on exploring art, gifts, and leadership, outlining a possibility for individuals to make a difference, but it didn't address the internal narrative and mindset.
- "The Practice" shifts the focus to the inner narrative and how individuals talk to themselves when deciding to make a difference.
07:39 🖊️ Overcoming Imposter Syndrome in Leadership
- Seth Godin discusses imposter syndrome and argues that feeling like an imposter is a sign of leading and doing something new.
- Imposter syndrome is common when one is doing important work, as it means venturing into uncharted territory.
09:37 🖋️ Overcoming Writer's Block
- Writer's block, as a concept, is debunked by Seth Godin. It's suggested that writer's block is actually a fear of showing imperfect work.
- Emphasis is placed on the importance of embracing bad writing, as it's a step toward producing good work.
12:51 🔄 Establishing a Creative Process
- Seth Godin shares insights into his creative process, highlighting the commitment to producing a daily blog post for over 20 years.
- A key takeaway is setting a clear commitment to create consistently, which shifts the mindset and approach to creativity.
16:28 🎯 Targeting the Smallest Viable Audience
- The concept of serving a small, specific group of people as the foundation for growth is discussed.
- Examples like Starbucks, Nike, and Apple illustrate how successful brands started by catering to a niche audience.
21:23 🌐 Tailoring B2B Brand Messaging
- Seth Godin suggests that B2B brands should focus on giving customers a compelling story to tell their own bosses.
- Instead of humanizing, B2B brands should provide a narrative that resonates with their target audience's objectives.
23:10 🎭 Humanizing B2B Brands: The Customer as the Face
- B2B brands should put the customer, rather than a personal figurehead, at the forefront to ensure it's about them and not an individual.
- The customer becomes the "face" of the brand, as it's their experience and satisfaction that matter most.
24:46 🎯 Niche Audience vs. Mass Reach
- Emphasizes the importance of a small, dedicated audience over mass reach.
- Advocates for clarity in messaging and not trying to convince those who don't resonate with the message.
- Encourages aligning with individuals or organizations already on a similar journey.
26:37 🌐 Building Community vs. Constant Posting
- Highlights the shift from frequent, superficial posting to building a genuine community.
- Stresses the importance of consistent, meaningful engagement over constant presence on various platforms.
- Rejects the idea of trying to be famous and instead focuses on narrating for a specific, committed audience.
29:12 🪞 Reflections on the Pandemic's Impact
- Reflects on how the pandemicreinforced that knowledge work doesn't require physical presence.
- Acknowledges the challenges of working when people are in a state of fear and pain.
31:46 📺 Evolution of Entertainment and Advertising
- Addresses the transformation of entertainment with the rise of streaming platforms like Netflix and Disney+.
- Declares that traditional advertising has significantly evolved and now relies on factors beyond just ads.
34:25 🤳 Influencer Marketing and Curation
- Expresses skepticism towards influencer marketing and the potential lack of long-term influence.
- Differentiates between influencers and curators, emphasizing the latter's long-term viability.
36:45 🔇 Cutting Through the Noise
- Advocates for the power of genuine, horizontal spread of ideas through trusted connections.
- Encourages creating conditions for existing supporters to share the message rather than focusing on grabbing strangers' attention.
Thanks. This is very useful and appreciated.
Nice
Great information thanks 🙏
Great interview
Thank you
Thank you for taking the time to watch and leave a comment. We appreciate it.
Too Good !
Bro most of the clients nowadays are choosing to work with established players only experienced people who have previous projects done in my field of AEC construction hvac design industry where i as an engineer deal with air conditioning commercial projects, with 2-3 projects done in internship beginning stage - how to make our portfolio attractive to get flow of clients & stand out from the crowd in competition of the market where everyone is getting cheaper with prices ? How to convince clients on LinkedIn app or any other..
Find the ideal client for you, understand them and their needs. Invest time in understanding who your client is then target them based on what you know about them and what you offer. Larger players have their competitive advantage and yours can be building a tribe of clients who rave about work, and the experience of working with you.
@@theleadcreative Thanks a Ton 💛 Brother for invaluable inputs & super helpful thoughts. Just now a senior friend of mine suggested me the book called as Blue ocean strategy/shift which talks around this topic.. what's your opinion about it ? And some of your favourite book recommendations on this topic.. I am using direct outreach messaging method on LinkedIn app to engage with clients is it a good way ..
@@mohibquadri4053 Platforms are secondary. It may be LinkedIn or any other platform, it's important to know your customer and then what platforms they use. Bootstrapper's Bible by Seth Godin was hugely helpful to me and that's an ebook you can download.
@@theleadcreative I have just found & downloaded the pdf format book of it 😊 seems very promising ! Thank you so much Brother 💚
Sies
Thanks for your comment. Please clarify your thinking here.