Seth Godin On Marketing Yourself: What Promises Are You Making And Can You Live Up To Them?
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- Опубліковано 23 тра 2024
- Today we have a returning guest, bestselling author, speaker and founder of altMBA, Seth Godin. Join us as we talk about his newest book, This is Marketing: You Can’t Be Seen Until You Learn to See. We also talk about what Seth has been up to over the past year, why he has 233 Grateful Dead albums, his experience working with science fiction write Isaac Asimov, and why authenticity is the wrong approach for organizations.
This episode of The Future of Work Podcast was made possible by our friends at Service Now. Please show your support by checking out the great work they are doing! bit.ly/hrservicenow
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BOOKMARKS:
0:00 -- Introduction to Seth Godin, the Grateful Dead, and how marketing has changed
16:11 -- Being authentic, how organizations can be transparent, and marketing yourself
27:30 -- Presenting yourself, budding a brand, and being seen
35:37 -- Prospective, consistency, and keeping ideas flowing
48:23 -- Affiliates, marketing and branding to be known, X and y axis, & closing
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Jacob Morgan is a keynote speaker, best-selling author (his most recent book is “The Future of Work”), and futurist. He explores how the world of work is changing and what employees, managers, and organizations need to do to adapt. You can also subscribe to Jacob’s newsletter to get weekly content on the future of work to work with Jacob or have him speak at your event visit TheFutureOrganization.com
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1:06:06 😂😂😂 The rumble after 🤣 ... You can't make the sound effects better, given the subject 😏... Excellent interview. I listened to Seth Godín, many years ago... Now, something about him, when I saw the interview didn't click with me, years later I realized he views and practices marketing, as I'd hoped it was right from the start. Thank you for making this interview publicly available. Kudos to you both and Happy Holidays!
Seth Speaks 7:06
Such a good interviewer! And Seth is gold of course
Thank you! This interview is the perfect example of «let's praise Seth because of his work and don't listen to any word he says regarding it»! Permission marketing. We came here to listen to Seth, not to listen to almost 7 initial minutes of advertising!
Seth Godin changing my life , I’m enjoying every thing he says , total wisdoms
He's great!
I love this man. I only recently started to consume his content and I can't get enough!
Great information subscribed.
thank you!
I so deeply appreciated this podcast!! Thank you so much, both of you!
Great episode! Thanks for sharing. 😁
My pleasure thanks for the comment
42:00 just fundamentally changed the way I think about how I post on social media
Thank you for your comment
Oooooohhh, I LOVE thunderstorms like that!
This was ... fantastic. Especially for someone like me who has spent upwards of 18 years bouncing around corporate and have since taught myself photography and looking to raise my illustration skills from its dormancy to create IP. Making ruckus... I WANT TO DO JUST THAT ✨✨✨
Great session Jacob. Insightful points to ponder.
Great listen at any point in life. Thanks for sharing Jacob.
My pleasure!
Hi, I am from Indonesia, not only learn English for me, this interview give me knowledge because I do marketing..
Great to hear!
Great interview. Thank you for making this happen.
Liked/subbed.
Thank you for your great content!
To me "we are family" means we trust each other but if you break, you ship out. There are no second chances here. No acquaintance. No friends here. Here we first trust you unconditionally but if you abuse it, you either ship yourself out or we ship you out.
I keep my word
Beautiful talk
Great podcast
Being authentic in part is contextual, as with almost any behavior. As an example, at a funeral people cry, speak in a soft voice, are generally quite; they are being both respectful and authentic. The same group at a restaurant maybe loud, cracking jokes, care-free, and enjoying a healthy authentic debate over lunch.. yet the same group in corporate conference room meeting with their leaders to discuss a tense business issue will behavior seriously and argue their individual points of views assertively and respectfully. Authenticity is about you being you while giving due regard to the context that you present yourself in... that does not mean to hold back your thoughts and heartfelt views, instead its about being respectful and aware of the people around you as you express yourself authentically. And, if you feel that blowing up at someone in a meeting constitutes authenticity, then you ought to also be ready to accept the consequences that will follow that type of behavior. Why is authenticity important - because people are often afraid of being open, vulnerable, showing the world who they truly are... they fear being judged or coming across as weak... therefore are not able to offer up their very best work to life and society, to business... and that holds them back from being all they could have been and contributed. Why else is authenticity important? ... because people can sniff out inauthentic behavior like sniffing out a dead rat... and no one likes the smell of dead rat in their office, at a party, or other social or business event.
Thanks for sharing Robin, appreciate you taking the time to write this up and you make some great points! I think Seth was trying to say that we keep talking about being authentic but in the business context we aren't really that serious about it, it's more a "be authentic as long as it fits within our expectations" type of authenticity, which isn't that authentic!
@@JacobMorgan Thanks Jacob, for your comments!
Millennials actually crave authenticity!
Absolutely
This is soooooo good.
Glad you enjoyed!
Excellent interview
1:00:00
this is where i took a pause to sleep, ill watch it tomorrow. Does someone knows a video where seth explains more about the axes?
@19:22 that kind of job!
How do you handle a one star review for a restaurant or hospitality industry?
7 minutes in, STILL not a word from Seth.
Drives me crazy also.
🤦🏾♀️
You so right! Very annoying. For me a reason to switch immediately channel
Honestly. Feel used. Almost left the video.
If you know this then why not fast forward to what you want to listen to 🤷🏽♀️
41:00 43:00 43:15 1:07:03 1:07:40
6.46
I've made very few promises.
12:00
No more Twitter or facebook
Wow... 7 minutes before we heard from Seth. That wasn't fun...
That's not Seth, that's a bot. How dare you impersonate one of the top 10 leadership coaches in the world with a 7.99 USD software.
Huh?