Seth Godin: How To Sell Like A Pro & Ship Creative Work | The Learning Leader Show w/ Ryan Hawk
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- Опубліковано 3 чер 2024
- Text LEARNERS to 44222
Full show notes at www.LearningLeader.com
Twitter/IG: @RyanHawk12
Notes:
Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His latest book is called The Practice.
Sustaining Excellence =
The pursuit of WOW... "It's not just meeting spec."
Leading is voluntary
"Playing covers of yourself is not leadership."
Leadership vs. Management?
Management is about power and a title
Leadership is about stepping up. NASCAR... Starbucks closed for a day to train everyone.
Why does Seth teach people how to juggle?
"It's about the throw, not the catch."
If you want to change your story, change your actions first. We become what we do.
Lost in all the noise around us is the proven truth that creativity is the result of desire. A Desire to solve an old problem, a desire to serve someone else. It’s not a bolt of lightning from somewhere else...
The difference between talent and skill: Talent is something we’re born with: it’s in our DNA, a magical alignment of gifts. Skill is earned. It’s learned and practiced and hard-won. It’s insulting to call a professional talented. She’s skill, first and foremost. In the words of Steve Martin, “I had no talent. None.”
Sculptor Elizabeth King said it beautifully, “process saves us from the poverty of our intentions.”
Surprising truths that have been hidden by our desire for those perfect outcomes:
Hubris is the opposite of trust
Professionals produce with intent
Creativity is an act of leadership
We become creative when we ship the work
Passion is a choice
Practical Empathy -- “We have to be able to say, ‘it’s not for you’ and mean it. The work exists to serve someone, to change someone, to make something better.
We live in an outcome focused culture. The plumber doesn’t get credit for effort, he gets credit if the faucet stops leaking. Lost in this obsession with outcome is the truth that outcomes are the results of process. Focusing solely on outcomes forces us to make choices that are banal, short term or selfish. It takes our focus away from the journey and encourages us to give up too early.
The story of Drew Dernavich - he shared a picture of his “no” pile and of his “yes” pile. He’s a cartoonist. “Drew’s not a genius, he just has more paper than we do.”
Embrace your own temporary discomfort: Art doesn’t seek to create comfort. It creates change. And change requires tension. The same is true for learning. True learning (as opposed to education) is a voluntary experience that requires tension and discomfort (the persistent feeling of incompetence as we get better at a skill).
Generosity is the most direct way to find the practice. It subverts resistance by focusing the work on someone else. Generosity means that we don’t have to seek reassurance for the self, but can instead concentrate on serving others.
Selling is Difficult - Amateurs often feel like they’re taking something from the prospect - their time, their attention, ultimately their money. But what if you recast your profession as a chance to actually solve someone’s problem? “Selling is simply a dance with possibility and empathy. It requires you to see the audience you’ve chosen to serve, then to bring them what they need.”
Sales is about intentionally creating tension: the tension of “maybe,” the tension of “this might not work,” the tension of “what will I tell my boss…” That’s precisely the tension that we dance with as creators.
The story of General Magic - Megan Smith, Andy Hertzfeld, Marc Porat inventing virtually every element of the modern smartphone. And their first model sold 3,000 units. There were 10 years ahead of their time. The business failed, but the project didn’t.
Seth’s initial denial to be on my show… “Keep going and write back to me after you’ve recorded 75 episodes and have a big show.” Episode #75 came out November 26, 2015, I emailed you that day and said, “I’m at #75, are you ready to go?” And he was a man of your word. He was episode #86.
His speaking style is built through visuals. He finds the visuals first and then creates the story and application second.
Why does Seth fly fish without a hook? "To disconnect with the outcome."
The story of Thornton May -- He had no sales quota. He went city to city and invited everyone from a specific industry to a meal. Competitors would join and Thornton would be the person to bring everyone together. He became the person they called.
The persuit of ..."WOW" ... That summed up society on social media these days...
Thanks Seth Godin
I can't believe I am just now discovering Seth Gordin. I heard of him from the Jordan Harpenger Podcast, and have not been able to stop watching these videos.
I love his mind.
Some of the stuff he says shocks me so much, because its like hearing all my thoughts actually being said outlaid, Except when I voiced my different thoughts/ way I see things I got dismissed. So I've learned to keep quite.
I hate being that person writing such a long oversharing comment, but I could not hold back my enthusiasm.
He makes you feel good, and want to embrace those parts of you that usually most people try to discourage you. I think its because you can tell he is genuine, and not just trying to get something out of the situation. While sharing true words of wisdom, and or insight
Thank you K!
Just discovered you and your great podcast today. I thought that you and your team had excellent questions and insight for Seth Godin. You just got a new fan. Keep up the great work.
Thank you Alain!
Great interview skills, love the questions and the tone of the conversation .
Thank you
this is a great episode! Thanks man
Thank you Reymil!
You’re onto something Ryan. Really good interview. Just keep going!
🙌
Good stuff, Ryan; a great interview.
I’ve seen many of Seth’s interviews, but yours brought something much different to the table.
Super enjoyable, man. Keep it up.
Thank you Tbird
Amazing learning, thank you 🙏
Great conversation! Although, I loved the West Side Story, lol! I receive the The Practice the other day and began reading. So far so good. Love Seth's message and the authenticity in both of you.
Thank you Leah!
Great
I love this 💯
Thank you Claes!
"Bullets are for the NRA, they are not presentations." -Seth Godin
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@23:05 Images
Be reader