Rolex is disappointing yeah. The other brands are ok I think. The cartier dual time and tudor coke piqued my interest. Outside of my budget range the ALS and Moser tourbi offerings are decent.
Thank you for calling out the BS spouted out by grey dealers for the last few months regarding the Pepsi. They are starting to feel the pain they put enthusiasts through for the last several years.
So they can upsell us to what is released - mostly PM references Edit: If customers can’t afford PM, the new Tudor releases have been cleverly positioned (new BB41 monochrome aka caffeine free Sub) to keep customers in the Rolex family.
I feel like we, as customers, need to recalibrate our expectations for an industry that should not really be a hypefeast each year. Maybe I am wrong but I think watch releases should be boring most of the time being something that is supposed to last a lifetime if not longer. New Dial colors are absolutely fine with me - I really don't need new hype year after year after year. I would rather have the opposite and start ADs stop behaving like gatekeepers.
I think they're just copying the bicycle industry now. Every year churning out over hyped products at even higher prices with little improvement or innovation. Some bicyles are edging close to the $30k AUD mark now, more than a motorcycle. Customers just lapping it up to keep up with the Joneses.
Fully agree on 1908. On side note, couple of days ago I got my "team boring" watch 124270 explorer and I think watch is cursed. I cannot stop wearing it. It's the best watch ever made.
I still love my LV reverse monogram nkuwan clutch! It's versatile, fits a variety of items, and is definitely a workhorse! I think seeing it everywhere (like the LV speedy) is proof that it's already a classic.
I agree that the new 1908 is their best release, but I think the small seconds circle takes away from the beautiful guilloche dial. I would have liked to see a central second hand and the number 6 at the bottom.
Pretty good year. I like the black/grey, more low key then a pepsi and I really like the green hand/text but thats just me, I like em subtle. Any idea on when the hands on video for rolex or tudor to drop? i cant wait 😜
Really impressive in front of someone else filming, Adrian! Punchy as ever. Love it! Also: great that you're at W&W; look forward to your roving reports ...
The new GMT looks really cool! I'm on the wait list... and yes, I absolutely agree with you on the best new Rolex...that 1908 is beautiful...for Rolex standards this is big!
I concur the platinum 1908 is absolutely stunning and Rolex is finally showing some high horological chops! Dial is stunning! By the way the Batgirl is the GMT master 2 to have!
Happy with what Rolex have done honestly, a gap year to slow down the hype train in the steel sports watch range is a good thing for regular collectors
Stunning 1908 ..and in fairness it’s reasonably priced ! (Can’t believe I just said that ..as it’s a lot of money !) ..but compared to the diamond Daytonas it is ..and the 1908 has real class and an elegance ..and that blue dial ..wow !
Well done by Rolex - keep the DNA, do not introduce too many new models. This keeps the value of the brand. The 1908 Platinum is a friendly "attack" on Patek at this price point, where the handwound Calatravas in Gold are starting.
I agree that the 1908 is the winning piece of everything seen from any brand so far. However, all these precious metal watches, including Tudor, do not appeal to the watch enthusiasts. They appeal to the money enthusiasts. You’re buying gold, not a watch that’s worth it. It’s just frustrating that there aren’t any watches anymore from Rolex that go after the watch enthusiasts. It’s all luxury and show off pieces. We used to be able to save up for a watch and commemorate a significant life event. Not anymore. Prices are astronomically above inflation equivalent, and are way above what they used to be back in the day because Rolex is selling luxury status via their brand, not an actual product that is worth what you have to pay.
True, but no different for Patek, Lange and AP. Precious metal is a waste of money, but the price of the 1908 is not as inflated for platinum as are the previous metal of those other brands (and Tudor, too).
Wouldn't it be a novel idea if Rolex didn't come out with anything new instead, they announce they will be ramping up production on current models so they can catch up on all their waiting lists.
Glad the Pepsi is here to stay. Even if I can’t get it, I like to know that it’s still possible. I gotta think the market for a full gold deep sea is very small.
Wait Adrian… grey is your colour !!! Thought it would be your fav!!! But I have heard you say you like a splash of colour on your watch due to your grey attire!! But another shock - you didn’t mention the terrible choice of strap on the gorgeous 1908… I think it would pop on a light beige type strap.. and you are the strap whisperer!!! Enjoy the week!!!!
If a grey market dealer says they think a certain watch is going to be discontinued and they don’t temporarily pull their listings down for that watch, don’t believe them; they’re either trying to push sales or don’t have any conviction.
Yes, diamond and gold/platinum encrusted Day-Dates, Daytonas, GMTs - and that 1908. But where are the (more affordable) Submariners, Datejusts and Oyster Perpetuals?!
Rolex used to be something, when I was growing up, the coronet looked magical , I would walk through my hometown up to the window of the dealer and gaze with wonder at them. They were something to be admired. They had that perfect movement inside them. now the direction of Travel appears to be more gold more diamonds in a desperate attempt to make billions.
I don't see the grounds for disappointment voiced in the comments. There was a lot of speculation about a new Milgauss or Coke GMT II, but these offerings are fantastic for the right buyers. I'm in the wrong tax bracket for a platinum anything but I really like the idea of a 1908 (haven't held one to qualify that). I think I like how the grey GMT II bezel works with the steel and gold model more than an all steel model. I hope you enjoy Geneva fully, Adrian!
Are the pairing down their production so that there is not so many variats? Feels like it the green hand and text is an afterthought and just taking from sprite parts. Its weird and bland almost.
I’m not a dress watch guy but that 1908 is absolutely amazing
Indeed it is! 🤩
Agreed
25,000 for a Tudor copy? No!
It’s basically a Tudor 1926.
Lol sure bro nobody is paying $40K for a Rolex dress watch
ua-cam.com/video/6LiS8trEhzA/v-deo.htmlsi=rCgTd8SijaMAHqs3
Disappointing this Watches & Wonders…
Rolex is disappointing yeah. The other brands are ok I think. The cartier dual time and tudor coke piqued my interest. Outside of my budget range the ALS and Moser tourbi offerings are decent.
It’s almost as if a high interest rate environment is deflating a speculative bubble lol
Not everything has to be overwhelming
Let ppl continue kiss Rolex ass as much as they enjoy
Too many good stuff out there treating customers nicely
Rolex was just boring other brands did a good job
Thank you for calling out the BS spouted out by grey dealers for the last few months regarding the Pepsi. They are starting to feel the pain they put enthusiasts through for the last several years.
The grey market dealers are used car salesmen. Stop listening to them
No honest watch dealer needs to hype up sales 😂
I think Pepsi might last another year. Supply really is limited, even on the AD's side
@sushivision I got mine march 2023 and last week my AD said that was the last one they've received.
It doesn't really matter if it is discontinued or not if Dealers don't get any.
I have to agree that 1908 is the best of show from the Rolex team, who would have guessed?
And probably an unobtainium watch!
Only because it's such a boring W&W from them. I wonder how few platinum 1908s there'll be?
I think I’m one of the few who really like the grey/ black gmt. It doesn’t need to be flashy colorful like Pepsi
I’m looking to buy my first Rolex in the next year and it’s between a 124060 and a 116710LN. I love the simplicity of the LN.
Love the new colour- over all though, it’s a meh from Rolex this year. Tudor! on the other hand….🤮
Yeah you’re a normie. Rolex literally palette swaps bezels every couple of years and the normies go crazy.
I like it too but compared to the Pepsi, no.
I agree with you, I love that 1908.
Just wondering what watch you chose to wear at watches and wonders??
Love the black/gray GMT. That is my favorite this year.
It looks nice, but you can just get the seiko gmt, with the simlar bezel, but won't have to deal with the ugly green gmt hand
How long do you think the wait list is on the 1908?
“Waitlists start in May.” Haha that got me good. Why make new watch models if they can’t keep up with current watch production?
So they can upsell us to what is released - mostly PM references
Edit:
If customers can’t afford PM, the new Tudor releases have been cleverly positioned (new BB41 monochrome aka caffeine free Sub) to keep customers in the Rolex family.
I agree with you on the GMT. The GMT text and GMT hand should have been in grey like the bezel. I think that would have looked much better!
Totally agree that the 1908 in Platinum is truly beautiful!
Amazing 1908 dress watch ⌚️
Congrats on 300k!
I dig the understated GMT. But I also daily an LN and they’re so similar.
Any price rises ?
Thanks for the review. Lots of nice pieces.
I feel like we, as customers, need to recalibrate our expectations for an industry that should not really be a hypefeast each year. Maybe I am wrong but I think watch releases should be boring most of the time being something that is supposed to last a lifetime if not longer. New Dial colors are absolutely fine with me - I really don't need new hype year after year after year. I would rather have the opposite and start ADs stop behaving like gatekeepers.
I think they're just copying the bicycle industry now. Every year churning out over hyped products at even higher prices with little improvement or innovation. Some bicyles are edging close to the $30k AUD mark now, more than a motorcycle. Customers just lapping it up to keep up with the Joneses.
According to the Hodinkee radio show the new Rolex Deepsea in 18K gold weights 320g. Thank you Adrian for the updates!
Solid year, no big surprises (except maybe the discontinued Le Mans). Agree on the 1908, just lovely.
Need to know - what jacket is that?
Word of the day is “punchy”.
Substitute with "ridiculous" in this context.
The norm is "cool"
Adrian is trying to look excited about Rolex releases this year... 😊
He wants to earn his invite to interview with Rolex
Fully agree on 1908. On side note, couple of days ago I got my "team boring" watch 124270 explorer and I think watch is cursed. I cannot stop wearing it. It's the best watch ever made.
I still love my LV reverse monogram nkuwan clutch! It's versatile, fits a variety of items, and is definitely a workhorse! I think seeing it everywhere (like the LV speedy) is proof that it's already a classic.
what jacket are you wearing?
The Tudor BB GMT is a nice update. ADs already swamped with calls but no “list” 🙄 for another month or so. I’ll wait for the inevitable Opaline dial
Love the 1908 ❤
I agree on the 1908, what an amazing piece
Another great video Adrian - love them, short form to the point
I agree that the new 1908 is their best release, but I think the small seconds circle takes away from the beautiful guilloche dial. I would have liked to see a central second hand and the number 6 at the bottom.
Thanks for letting us know what we can’t buy
That gold Deep Sea certainly caught my eye.
How do you rate the new black and grey GMT Master II against the Batman?
i love sunray grey dials. that rose gold day date is fuego.
Pretty good year. I like the black/grey, more low key then a pepsi and I really like the green hand/text but thats just me, I like em subtle. Any idea on when the hands on video for rolex or tudor to drop? i cant wait 😜
Q for Rolex, Will Rolex be increasing the output of Pepsi GMT models.
Really impressive in front of someone else filming, Adrian!
Punchy as ever. Love it!
Also: great that you're at W&W; look forward to your roving reports ...
the nkuwan would be super cute during the fall with a nude or tan or even tonal outfit! i’m thinking a tan wool coat with that bag!!
Does the podcast continue soon?
“Proper video” that was great
Great on-site succinct overview Adrian, love your succinct videos. Keep up the great content.
The new GMT looks really cool! I'm on the wait list...
and yes, I absolutely agree with you on the best new Rolex...that 1908 is beautiful...for Rolex standards this is big!
1908 is the best one from Rolex this year. But my AD says they’ve only gotten 1 1908 since it was launched last year. 😢
Question for Rolex - why did they discontinue the fluted dial DateJusts? Such a shame and those pieces are absolutely stunning.
Adrian, Zenith video please mate! Keen to hear your thoughts on the Defy Diver, and Chronomaster Sport titanium.
I'd go for that gray GMT 😮
I concur the platinum 1908 is absolutely stunning and Rolex is finally showing some high horological chops! Dial is stunning!
By the way the Batgirl is the GMT master 2 to have!
I'm over the moon that the lefty GMT is still around. It's my grail as a lefty, so I hope to get one someday.
That makes 2 of us left handers
Agree , the 1908 in platinum is stunning , but it’s not for me , even if I win the lottery . I’d take the Patek on the denim strap in preference
what are your thoughts on the motif dials being discontinued?
Shocking news about the Motif dials. Loved the look of the green one.
Was hoping for red txt sub
Brilliant video as always !!
Yeah, the new 1908 is great as well as the original in white gold with black dial. It's just a shame they are so expensive.
I actually love the new GMT master 2, to the point that it's now my new goal watch
Can you ask about the production problems on the Pepsi, have they fixed it?
I think this may be a case of 'don't believe everything you read on the internet'.
The Grey and Black GMT is an homage to the Seiko GMT 😉
Can anyone update the new nickname for the black grey GMT? Tk u😅
Happy with what Rolex have done honestly, a gap year to slow down the hype train in the steel sports watch range is a good thing for regular collectors
1:41 Decades of wait list 😂
You’re right about the grey dealer pre-W&W pump. They really annoy me! As-if they know anything… They know nothing. Only how to pump stock.
It's 2024, how can your camera possibly be this shaky. How old is your iPhone?
Stunning 1908 ..and in fairness it’s reasonably priced ! (Can’t believe I just said that ..as it’s a lot of money !) ..but compared to the diamond Daytonas it is ..and the 1908 has real class and an elegance ..and that blue dial ..wow !
Well done by Rolex - keep the DNA, do not introduce too many new models. This keeps the value of the brand. The 1908 Platinum is a friendly "attack" on Patek at this price point, where the handwound Calatravas in Gold are starting.
Did you see the off catalog Le Mans Daytona in yellow gold? That would be the best release but unobtainable obviously 😢
Who made that 1908 dial??? Guys from Grand Seiko? ;)
You didn't list the price for the GMT in black.
Same as the others
I will try to buy 1908 pieces of 1908.
Rolex are literally trolling people with that MASSIVE Pepsi bezel 😂😂😂
Muted W&W. Sign of the times except for the 1%ers. I ordered a B&J mug to comfort myself. Brilliant mug😊. Thanks Adrian!
Thank you! Enjoy your mug.
I agree that the 1908 is the winning piece of everything seen from any brand so far. However, all these precious metal watches, including Tudor, do not appeal to the watch enthusiasts. They appeal to the money enthusiasts. You’re buying gold, not a watch that’s worth it. It’s just frustrating that there aren’t any watches anymore from Rolex that go after the watch enthusiasts. It’s all luxury and show off pieces. We used to be able to save up for a watch and commemorate a significant life event. Not anymore. Prices are astronomically above inflation equivalent, and are way above what they used to be back in the day because Rolex is selling luxury status via their brand, not an actual product that is worth what you have to pay.
Agreed and well said!
The man speaks the truth
Sounds like a bitc.... Session to me. Get a Tudor
True, but no different for Patek, Lange and AP. Precious metal is a waste of money, but the price of the 1908 is not as inflated for platinum as are the previous metal of those other brands (and Tudor, too).
Whine whine wine whiners
Wouldn't it be a novel idea if Rolex didn't come out with anything new instead, they announce they will be ramping up production on current models so they can catch up on all their waiting lists.
Rolex is. It’s building a whole new factory.
The price in Canadian dollars on rolex website is #38,800....so your price should be 18000 pounds, I would think.
You should do more videos like this with someone filming and moving around!
Glad the Pepsi is here to stay. Even if I can’t get it, I like to know that it’s still possible. I gotta think the market for a full gold deep sea is very small.
Not overwhelming but the 1908 is indeed the clear winner.
Not sure what to think of the new GMT. The pepsi is so classic. 😎
You forgot the sky dwellers , they’re beautiful
Wait Adrian… grey is your colour !!! Thought it would be your fav!!!
But I have heard you say you like a splash of colour on your watch due to your grey attire!!
But another shock - you didn’t mention the terrible choice of strap on the gorgeous 1908… I think it would pop on a light beige type strap.. and you are the strap whisperer!!!
Enjoy the week!!!!
Thanks for the summary! Any ideas when the gmt will start coming through? Will that also be may?
Thankyou Rolex for giving us the watches we didn't ask for
Maybe Rolex are releasing less variety so that they can keep up with demand? One can only hope.
DeepSea in gold already got a nickname in the watch community - "Rolex Anchor".
Surely the new GMT will be still difficult to obtain?
Exactly that
I think most people will be upsold to the TT version
Can you do videos on other brands please? 😊
1908 is a homerun! I like the black and gray but I’m a boring guy. Lol
If a grey market dealer says they think a certain watch is going to be discontinued and they don’t temporarily pull their listings down for that watch, don’t believe them; they’re either trying to push sales or don’t have any conviction.
Interesting that most of the 2024 novelties are all 25 k and over.
The 1908 is ok. That is it for me this year.
Rolex's year of their halo Day-Date, over 100 new variations.
no jumpsuit? tragic.
Yes, diamond and gold/platinum encrusted Day-Dates, Daytonas, GMTs - and that 1908. But where are the (more affordable) Submariners, Datejusts and Oyster Perpetuals?!
I damn near think that Rolex had such an underwhelming release just so that they could let Tudor shine
A Seiko presage cocktail.
I would call GMT Master blue cyclop :))
Rolex used to be something, when I was growing up, the coronet looked magical , I would walk through my hometown up to the window of the dealer and gaze with wonder at them. They were something to be admired. They had that perfect movement inside them. now the direction of Travel appears to be more gold more diamonds in a desperate attempt to make billions.
Will they make more Pepsi models?
I don't see the grounds for disappointment voiced in the comments. There was a lot of speculation about a new Milgauss or Coke GMT II, but these offerings are fantastic for the right buyers. I'm in the wrong tax bracket for a platinum anything but I really like the idea of a 1908 (haven't held one to qualify that). I think I like how the grey GMT II bezel works with the steel and gold model more than an all steel model. I hope you enjoy Geneva fully, Adrian!
The 1908 and the day date rosegold are stunning. The rest not so much.
Are the pairing down their production so that there is not so many variats? Feels like it the green hand and text is an afterthought and just taking from sprite parts. Its weird and bland almost.
He didn’t mention many new watches that are coming !!