Why does this WATER company have FANS?
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- Опубліковано 20 лют 2024
- How do you turn followers into fans? It's nothing more than: Authenticity, Communication, and Consistency.
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My latest book...ALL about ROBOTS: www.kickstarter.com/projects/...
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I loved when on the past podcast Lee said “ do you think people need a new screwdriver?” And then shows us how kickstarter has an amazing trove of new screwdriver and similar gadgets making lots of success because they are focusing on a need and an idea they understand.
"Have you ever not posted on Instagram and had someone ask you why?" SO TRUE. And yeah, love your newsletter (especially the from the department of section. You, Will and Lee have been killing it on 3 Point Perspective and it's the podcast I most look forward to. Keep up the good work.
Jake , you're just a master of your craft , i actually miss your videos ::)
Each era has their opportunity. Too right. Thanks
As always you make some awesome metaphors.that one with the grand central station was just spon on.along with thw bicycle one on the svs podcast!thanks Jake!
Thank you
good to see you
Hi Jake,
You find a discord community helpful at all? Seems like a place where you can interact more directly with people. I think it's great for game devs.
Love it! I started a newsletter 3 years ago because of you ! I allready loved your friday email and wanted to emulate the same inspirationnal vibe ! It's still on and growing !
This is was very helpful and it change my perspective on it.
I appreciate what you're saying, and I've heard ya'll speak on the value of an email list before on the podcast, but I don't see how it makes sense to position growing the list as being antithetical to growing a following. I think they work together since one is just a subsection of the other. Whether the funnel to your list begins in your bio, your shop or your backerkit, anyone who goes to those places will become a follower before they become a fan. I think that's why small accounts stress about gaining a following more than growing a list because to put more effort into the latter could be seen as putting the cart before the horse.
You're right! Followers are top of funnel. And small accounts should be actively trying to solve the follower problem. Sometimes I make videos for people who have solved that problem. This video is for people who have a horse, but either forget about the cart or don't even know they can hitch a cart to their horse.
Hi Jake. I like these videos, I think you share really valuable insights and ideas, and I'm appreciative that you take the time to put them together and share them for free with your audience. Thank you for that!
One piece of feedback/constructive criticism: I'm not a fan of the dramatic music you overlay in your video. I'd much rather focus on what you're saying instead of having (in my opinion) to parse overly-dramatic music in the background. I think the content in your videos is so valuable that they are strong enough to stand on their own, and don't need the additional soundtrack behind them. Intros and outros - I understand adding some music to signal the beginning or end of a video, but the core of your messaging is so strong, it doesn't need the extra embellishment.
That’s good to know, because honestly the music takes a ton of extra time during the editing and I’m always second guessing whether the video needs it or not.
Great Video! Thank you for sharing!
Really nice and inspirational video.
You keep inspiring me!!!
Such a good video 💪💪💪🙏🏻
Agreed about the email, I make it a point to stay off of social media for a lot of reasons, but that means I sacrifice seeing updates from my favorite artists a lot of times.
You’re email is something I always look forward too and usually leads me to checking your website etc to see if I want to grab something.
Also, this has been on my mind…
I don’t know if I’m being pessimistic or negative here, but do you think “the art world/community” is largely just a bunch of other artists buying each others stuff? Or do you have any idea on what your customer base looks like? I guess that would be a hard thing to quantify… but as a hobbyist artist… I find myself always buying other artists stuff… but my other friends who aren’t artists… never seem to purchase anything that could be considered “artsy”
I think that happens A LOT. Like at artist alleys where one person's 20 dollar bill just exchanges hands with everyone.
It's why I switched from making art books that collect my sketches and drawings with books specifically devoted to one topic, like SPACESHIPS or ROBOTS. Trying to get people who are fans of those things to the table and not just people who are fans of art.
Great question!
@@jakeparker44thanks for taking the time to answer this question. That makes a whole lot of sense!
Was so hoping you would do all this as a Rap, like in 3PP, when I saw the mic in your hand. ;) Will bear the advice in mind...
ah! next time
Welcome back, Jake 😺👍.
Creating our art works 🖋️🖊️✏️🖍️
may not be as easy as it always seems,
but the more we practice,
the more skillful we will always be in the future 😺👍.
💯
Welp i dont have many friends i stay connected regularly so...
Same here, so I find a couple great groups like jakes 3pointperspective forum and the comiclab discord
Liquid Death is a terrible example considering they're not profitable and still playing withg VC money.
Maybe it would be a bad example if this video was about running a profitable beverage company, but it's about how making something authentic for your audience turns passive followers into fans. Which Liquid Death had done a pretty good job of before any VC money exchanged hands.
@@jakeparker44 Exactly, Liquid Death is more about branding than the actual beverage. Like the water is great but it's really just a phyical medium to bring awareness of the brand and their message to people. Everytime I drink one at work, meetings, events, I always get people who ask about it and when I tell them the story they ask where they can get some to try.
first?