Following a WW2 Army Beauty Tutorial
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- Опубліковано 25 сер 2024
- I'm going to follow along with a 1943 US army instructional video for women, dictating how they're supposed to do their hair and makeup. Let's see what the results are!
Watch the original video here: • Video
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BEAUTY BEACONS (get the look of historical beauty icons): goo.gl/hLkJ34
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My name is Lucy, I'm a Dutchwoman here to offer an alternative approach to beauty.
On this channel I do mostly hair tutorials where I show you how to braid, pin and style your own hair. I recreate hairstyles from movies, tv shows or history and I regularly come up with my own, which I love to share with you!
I really enjoy diving into history to find out how women went about their beauty and dressing rituals in days past. Vintage and history-themed videos are my little passion project.
You'll find a bit of lifestyle content here as well, ranging from cozy chats over a cup of tea (my beloved Tea Time videos) to personal vlogs and home & interior videos.
Enjoy browsing!
Love,
Lucy
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Blog: www.loepsie.com
Instagram: / loepsies
Step 1: have flawless skin. Acne doesn’t exist.
It sure seemed like ACNE was less of a problem back then doesnt it? I wonder why? I still remember when I was a teenager and had my first bad breakout, my Grandfather made a big show about how he or his friends never had ACNE, to my whole family. Embarrassing but maybe he had a point.
Alison Stitt exactly!
While WWII beauty routines like this had a lot of sexist baggage, there was actually some logic behind it. Make-up production was limited during the war due to rationing, so it was a good idea to promote the trend of minimal make-up. There was a lot of social stigma against women doing "men's work", but the government needed women to join the workforce so that the men could be sent off to fight. Requiring a traditional feminine appearance from women helped to prevent them from appearing too masculine and thus being stigmatized by society when they took over men's jobs. Make-up regulations also acted as an extension of uniforms. They showed that women were part of a cohesive unit and encouraged women to see themselves as part of a team. Make-up also was a way for women to give the middle finger to Hitler every day. There was a belief, possibly started by the government as propaganda, that Hitler hated red lipstick. Also, the idea that women still had the time to do something as frivolous as putting on make-up took away some of the psychological power of America's enemies. It was a way of showing that Americans were not afraid.
About the last part of your comment: the exact same logic could be found in the British army.
Kirsten Paff wow! I love the rumor hitler hated red lipstick. Thank you for this knowledge.
I'm sorry I do _not_ see any sexism in this at all
@@SouthernGothicYT I am not sure if your comment was meant to be sarcastic (it's sometimes hard to tell on the internet), so if it was, please feel free to ignore the following explanation. When I mentioned the "sexist baggage" associated with the WWII beauty routine, I was referring to the unfair double standard. Women had to work hard, mentally and physically demanding jobs, but they are also expected to be pretty at all times. Being pretty had nothing to do with their ability to do their jobs and it placed an added burden on women to use their ration coupons and money on make-up and to take the time and effort to conform to the rules. Obviously many women liked putting on make-up, and I don't judge them for it, but the fact that it was required and dictated for them, and not for their male counterparts, is sexist. As I mentioned in my main post, there was a fear of women appearing too "masculine" and the measures taken to prevent this were honestly ridiculous at times. For example, female baseball teams became popular in the US during the War, because there was a shortage of male players. Instead of wearing practical uniforms, however, the female players had to wear cute little skirts, full make-up and perfectly coiffed hair. Their behavior was constantly monitored by chaperones and they were giving lessons on lady like behavior. They were not treated like the athletes they were (many of the players were really freaking good and could have gone head to head with their male counterparts), but rather like stage show performers. The idea that a woman's value and competence is linked to her attractiveness is deeply unfair, so, long story short, yes there was a lot of sexist baggage associated with beauty routines like the ones shown in this video.
Kirsten Paff Wow Kirsten, I'm just going to say... why aren't there many more women like you?? The world would be an awesome place! You have the right mindset! 💙 🙏
I love the fact that your channel became a vintage one 🥰
Nivea is a vanishing cream that was used in the 40s and still can be purchased today. Other American face creams that were available in the 40s is Ponds and Jergens.
admirathoria 00 Pond’s too!
Nivea is german not american
I use them still lol
I have nivea and i use it it's german product
NIVEA is a distinctly German brand though, ironically enough
love how men made the tutorial also made it like science class
Mansplaining at its finest
This still follows a lot of U.S military formal wear today. In ASU the Army service uniform, you can wear shades red or tan lipstick, but no eyeshadow and nail have to be 1/4 inch from the free edge and color should be natural. However the hair still need in a proper bun at the nape, no formal updos. You can also you can wear small stud, diamond or pearl earrings.
Emillie Carson no red lipstick
@@melissalovely8888 "Females are authorized to wear cosmetics with all uniforms, provided they are applied modestly and conservatively, and that they complement both the Soldier’s complexion and the uniform"
Red is authorized just if its not too off of your skin tone. I know a lot of follow soldier who are dark skinned and shade or red tint work best for them rather than a light nude.
Second the original post. I know my platoon Sergeant just added that if we wore makeup to have something with spf.
If anyone is looking for a good true vanishing cream
It’s important to note that cold cream is not vanishing cream. Cold cream tends to be very emollient. Vanishing cream although moisturizing has a very different texture. If you are a powder foundation lover like myself, it’s really a godsend product. Vanishing creams were created to grab and hold powder and it does. It also makes application smooth. You also get better coverage with less product.
I’ll never use a modern primer again. LBCC cosmetics on Etsy has a fantastic rose vanishing cream. It’s my holy grail product.
Lucky Hearts cosmetics has a lemon vanishing cream
The lady rose apothecary on Etsy also carry a nice one.
9:48 you are looking at the video as if you are nostalgic about it. Such a happy smile
That is gorgeous! I suspect they used a rose or mauve lipstick in the film and not red, because true red showed up black-ish on old film. But then, you hear about reds being "patriotic" in the 40s, so it likely wasn't "wrong." Also, having seen your previous brushout videos, I laughed when you casually achieved a perfect brushout two seconds later. That's a power-move!
Red lipsticks were designed for the American female forces by Elizabeth Arden and Helena Rubinstein. One of them was called 'Montezuma Red'!
I believe there was a specific shade of red lipstick that was standard issue for women in the military during ww2.
I was watching the part of you watching the hairstyles and I thought, “wow, she’s so lovely...”
Me too... absolutely stunning.
ktlane I know right I came straight to the comment to see if I could find anyone who thought the same.
I was thinking that same thing
You took the thought right out of my head! She looked so stunning there, it was kind of mesmerizing.
Your hair looked pretty right after you brushed it.
I love when you follow these historical tutorials. It always surprises me how much is actually very similar to what we do today.
Your hair looks so pretty right after the brush-out. That look really suits you. ^_^
You look very movie star-ish at 9:50.
The scalping comment had me 😂
Watching your vid all the way from Indonesia, love it as always ♥️
Have you ever tried besame cosmetics? It’s a makeup brand inspired by vintage makeup and I believe they ship to the NL
When I was in the Marine Corps we had make up regulations as well. Our lipstick had to coordinate with the red cord that was on our cover (hat). Also if you had long hair you had to keep it up off of your collar and no rubber bands or hair pins could be visible.
Did you have the makeup class too? They had to use the red lipstick from the black girls box instead of the blonds or brunettes for me. I'm pale and blond but the normal red lipsticks turned bright orange on me. Definitely a no no. Fortunately they still have cherries in the snow, my go to red even today. Semper Fi sister.
THEM: Rouge should not be detectable. Never put too much rouge.
ALSO THEM: You can always add more rouge.
They meant that it’s better to be careful, because if you put too much you will look like a clown, but if you put too little, that is always easy to correct. So don't put too much on at once, you can add more later.
These vintage video’s are so fun to see. If they could just see a modern day make-up tutorial (Jeffree Star) LOL they’d be gobsmacked!!!!!!
You look like a Golden Era Military Lady . Very classy, pristine and definitely “ conservative “. It reminds me of a military movie actress.
Thank you Lucy 🥰
Not gonna lie this looks classy and beautiful
9:05 you look like Peggy Carter here!
Yoghurt Pots she had a video how to do A Peggy carter look, in case if you are aware.
Karen Strong ooh thank you!
Yoghurt Pots you’re welcome 😉
Don’t see it.
Omg I LOVE Glamour Daze! I wonder where they even find those videos!
I’m so happy you found another vintage make up video to follow. I always find them to be very entertaining and educational! 💜
think that for many of these young women joining the military, wearing makeup was a "new" thing. They came from small towns, and wearing makeup in high school and such was considered a "NO NO!" Having even basic knowledge of how to apply makeup made this a good video. Also, many women could not afford to go to a fancy store where your makeup was applied and then you would purchase it, much like today fancier stores. BUT, cheaper makeup first came in and it was less of a "sin" now to wear makeup!
Yay, I am so happy. I missed you doing these videos. I love you Lucy❣
When I had long hair, I made two small braids -- one from each temple -- rubber banded them together, and rolled the hair around them, pinning as I went. It was relatively fast and didn't need lots of pins.
That is a great idea! Were they a type of French braid?
No, just two thin braids that could work as a better base than a rat. (Rats never stayed in place with my hair.)
Thank you for all your amazing vintage tutorials/videos. You do them with such elegance! You are by far my absolute favorite you tuber.
You are so talented at recreating the many vintage looks. Very nice!
I love this roll on you, it's very flattering!
The one in the instructional video looks like it may have been done by beginning above the right ear, then rolling and pinning across the back of the neck to the opposite side. There seems to be a decorative curl at the end behind the left ear, which makes me think that this was how it was done. There's probably a big hair rat in there, too, unless our 40s model had huge amounts of long, thick hair!
Definitely a hair rat in the OG hairstyle, because the roll is really tidy and that'd be difficult to achieve without a hair rat (though doing it so could give it a more romantic vibe, and Lucy looks really good with it)
You need a 'rat' to get the back roll right - but your version looks lovely!
The up-do looks very sophisticated. :)
10:09 calling a hairstyle “the shingle” doesn’t sell it to me 🙃
Shingling is a technique from the 1920s - it just means cutting or clippering the hair very closely into the nape of the neck.
I love watching these vintage videos and you certainly look stunning with this type of style
I love these vintage styling videos! It looks really great. Please do more!
I wonder if they used any tools/cushions for the roll to get it super smooth, though yours came out good without one anyway.
It's funny how the blush shape and placement is the opposite now, at least with the Mary Kay method.
It's also interesting how he says not to powder the nose first. That's the exact opposite of the 1980s tutorial in another of your videos. :)
I think those 10 dislikes were people trying to hit the like and missed. Lol. You just look so sweet in your videos. Keep up the good work with good and clean videos.
Lush make a vanishing cream you could try!
I loooove the hair :D
My grandma’s aunt was in the Women’s Air Corps and I’m sure she wore a similar makeup look. She was a really cool woman that I wish I could’ve met.
Ooop she just popped out the pin curl I was not ready girlllllllllYAS snatch me aweyyyyyy
with your hair down, you looked like the girl from Disney's "Paperman"
you look like you just walked out of an old movie and I LOVE IT!!!! Great job!
Your hair when you just brushed them were famtastic and v movie star like
Me: is trying to develop an accurate 1940s makeup look.
"Don't go for exotic lip shades".
Also me:🙄
Seriously though the forties is my fav 20th century decade so this helps a lot!
Lucy!!!!! You are in Brad Mondo's most recent hairstyle reacts video about bangs. He's a famous hair stylist here in the US 😍😍😍 I saw u and I was like omg that's our girl!
brad mondo just reviewed your video where you cut your fringe
Oh man it's so wild to think about how much things have changed. Really educational video though! And the look looks good on you
I’m in nursing school and they don’t let us wear a lot of makeup or nail polish! We wear hair buns too lol
It seems like that back then, most ppl took more pride in the way they looked and dressed. Always in their Sunday best! Today we just don't dress up like that and its kinda sad.
This is so nice, I love the look
Your hair is absolutely beautiful curled!
This deserves more views
As a former vet that served 8 years, unless they changed the regulations (regs) this would be to standard and you could look like this in uniform (ie hair not touching the top of the collar, make-up natural and complementary, nail color natural, etc)
very elegant! I love it.
Your hair looks better than in the video!
You did a beautiful job I believe I will have to try this look myself
Love your Videos. They're so individual, interesting and special
i see you for the first time nie and i looooove Tour channel...go on With this old tutorials...i am a hairdresser and do cosmerics/make ups too and its so interesting to see, how different the styles were in every chapter oft time...greetings from Germany...
I love all ur videos , this one is one of my favorites
I don't know if you've already done it, but you should really make a Jane Russell inspired make-up look, with that hair you remind me so much of her
You are so classically beautiful ♥️
Great video!
I have a suspicion that your lipstick colour was what they meant by "exotic". When I've seen photographs of my grandmothers, for example, from that time, it doesn't really look like they're wearing lipstick, so I think it was mostly very natural colours and I'd imagine that could be the case in the army at the time as well?
If you look at advertising for cosmetics from the 20s to the 50s, virtually all lipstick was red. Pinks, corals, oranges and dark berry colors are what they are calling exotic. That said, their lipsticks didn’t have as much pigment as modern ones so the lipstick often looked less obviously RED.
During the war red lipstick was extremely popular! It was called “victory red” and was meant to boost morale for women in the military and women back home.
Most war illustation has red lipstick
She looks so damn good with that
I think I'd probably compare older foundations to primers today, but idk
You are extremely talented !!!
Lol that headwrap is so extra like guac. Luv u btw❤️❤️
I love this video! You look gorgeous and there is something about that era that is mesmerizing.
Hi I watched one of your videos where you dyed your hair black and another where you’ve let your hair grow out natural,I’ve done the same and really miss the dark but don’t want to permanently change or damage my hair so you probably know and heard of this before but I’m in the process of putting crazy color natural black(it’s in a pink bottle) which will fade to a brown and fade gradually out :) so if you’ve ever wanted too have the black without the damage/roots grow out etc,I thought this would’ve been a fun change and best thing is no chemicals and it’s conditioning :)
9:44 - Is that an Olivia Colman doppelganger???
I saw it! It's when she is turning back to the front there is a moment where she looks EXACTLY like OC.
Nicely done. You wear all these looks well. You could have been born in any era and been beautiful. Thank you!
What is the lipstick shade?
A random comment.... You are in a Brad mondo video!! He featured your video cutting your fringe and he loved how it turned out 😍
It would be great if you could do a tutorial for each of these hairstyles! :)
Interesting fact: As far as I can tell, the soft hat worn with dress uniform has not really changed since WWII, for both men and women. If you look at pictures of women serving during that time, the hat more or less "nestled" between the volumes of hair on either side of the face, and ended before the volume at the back. It was a more flattering look and the hairstyle likely helped keep the hat from sliding off. How today's women in the Air Force or Navy keep their hat in place baffles me. (I'd include the Army, but I almost never see the Army in dress uniform unless it's Westpoint grads in their Greys.)
Does anyone else wanna know how she wrapped her hair in her towel? Or is it just me?
I'm just thinking how peggy from Captain America looks very interesting
My cold cream jar says you can use it under makeup for a dewy look
You look so pretty this look suits you so much!!
Ela é tão adorável reagindo aos vídeos.
The look you did looks great. But why did those women modeling the hairstyles look so terrified 😬😧
Love your videos❤️
You did great! So, they used just powder and lipstick in the army during the war?
I never realized that the roll was an older hair style. I use a headband to get the same hair style. 😂😂
I wouldn't really call this one size fits all makeup, those of us with blonde eyelashes would look really freaking weird with red lipstick and no mascara
Check English Heritage's tutorial of the same era (British side - though it's very similar). They give tips on how to improvise mascara!
He's very good at putting on makeup.
If the rouge needs to be undetectable then why put it on at all?
They mean it has to look natural. If you can tell you're wearing blush, it's too much for a natural look.
That red lipstick is stunning
But how do you wrap your hair in a towel like that? I've always done the twist and throw over but this way looks more comfy....
i dont get when people do these videos but do no research and then dont have similar or comparable products
Your hair looks absolutely beautiful! (9:10)
I would love to have wavy hair like that, but sadly, my hair won't hold a single curl for more than five seconds 😢
She looks like a pin up girl from the thirties, forties, and/or fifties. Stunning. She looks like she's from a different time... her beauty... her beauty mark... her facial structure. She looks like a goddess.
I'm a redhead with pale blonde brows and lashes, the no eye makeup wouldn't look so well on me. Looks great on you, though!
Hahah, he just puts the container of rouge on her.
Looks awesome.
Pond’s is a vanishing cream
The things theyre saying even back then makes more sense than all the booty guru shit nowadays
You look gorgeous!!! I love it
"follow the natural line of the lips"
* Follows natural line of lips *
* Jump cut to now overlined lips *
The hair style would not be permitted In the army today it has to be a regular bun or if it short it has to be above your nape
Huh, last I checked the Air Force still allows both rolls and braids as long as they are off the eyebrows, above the collar and not too bulky. They have to be appropriate for the uniform’s cover style.