What Happened To Billionaire Boys Club Icecream : The Rise And Fall Of A Streetwear Brand

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  • Опубліковано 25 сер 2024
  • What happened to Billionaire Boys Club Icecream clothing? A brand created in collaboration between rapper and producer Pharrell Williams and Nigo of A Bathing Ape fame.
    BBC would serve as one of the grandfathers of the whole streetwear as high fashion trend that would later take over a decade or so later.
    In the early to mid 2000s BBC was huge, everyone wanted the pieces and it netted tons of profit for the brands creators.
    But like many of the brands from that era, Billionaire Boys Club Icecream is not quite the huge players that it once was.
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КОМЕНТАРІ • 139

  • @Penrose-wi6tx
    @Penrose-wi6tx Рік тому +49

    I never stopped being a fan, Pharrell is one of the people that I look up too in the fashion world

  • @novemberfestxo
    @novemberfestxo 2 роки тому +154

    BBC is Litteraly still Top 10 Hottest Names in Streetwear. Ice Cream fell off but is just now recently beeing revived

    • @Dr.marijuana
      @Dr.marijuana Рік тому +6

      I love ice cream 🍦

    • @VictorGonzalez-ln2xf
      @VictorGonzalez-ln2xf 8 місяців тому +7

      Just copped me a hoodie , they got some hard hoodies

    • @jerven69hipp55
      @jerven69hipp55 8 місяців тому

      @@VictorGonzalez-ln2xfwhich one did you cop? and is the sizing good?

    • @lewielxrdd
      @lewielxrdd 8 місяців тому

      Ice cream is so fking cold 😮‍💨🔥

    • @muggerpugger3231
      @muggerpugger3231 8 місяців тому

      @@jerven69hipp55 For me it runs small but it could be different for other people

  • @paurelius885
    @paurelius885 2 роки тому +24

    Just rocked an ice cream shirt yesterday and got compliments on it. So bought some more ice cream today.

    • @FrankieG98
      @FrankieG98 2 роки тому +4

      This was me I was 7/8in 2005-06 but my aunt had bought me some Season 1 ice cream boardflip shoes, gray/pink. And I have a blue diamond and money hoodie. And a couple goodies.. got back into ice cream recently @ age 23 going through my old clothes.. placed some orders on some vintage 05/06 shit that started it for me

    • @tevb8834
      @tevb8834 7 місяців тому

      So you’re looking from validation from others first? Why?

    • @guptamotionn
      @guptamotionn 2 місяці тому

      @@FrankieG98do you have any socials bro i would love to see your old pieces or maybe even buy some

  • @Roldiecoldasice
    @Roldiecoldasice 2 роки тому +33

    I finally copped some BBC n Ice Cream this year after I had forgotten about them from back in the day..great quality n great prices well worth it

  • @CstWstFllwer
    @CstWstFllwer 2 роки тому +31

    Its still poppin. some of the designs are iffy like the swirl cone (im sure most love it), but they still drop some hot pieces. u r trippin

  • @princeofjudaea
    @princeofjudaea Рік тому +8

    I wear BBC almost every day. I'm a Virginia Beach dude, so I'm obsessed.

  • @johnnyff_
    @johnnyff_ 2 роки тому +61

    Man this shit still poppin! My fav brand

  • @blacklite911
    @blacklite911 Рік тому +22

    They actually still going strong. They just opened a flagship store in Miami last month lol. It’s just not hype beasted no more but still sales and is cool

    • @pvnchos1478
      @pvnchos1478 8 місяців тому

      Do they have a store in California?

  • @retrokid62
    @retrokid62 7 місяців тому +5

    Fall? Im still rocking BBC in 2024. F what ppl think about the brand, its still fire imo

  • @juanthyme1569
    @juanthyme1569 2 роки тому +11

    Fall. They just opened their Miami Flagship in Wynwood. Since Pharrell brought it back from Iconix before they went under, the lines are sold at limited quantities. If you’re a luxury or mid-luxury brand, then you ideally do not want to see your stuff everywhere. Next year, will make 20 years.

  • @BL77357
    @BL77357 Рік тому +24

    I'm 38 years old and grew up during its prime and I'm still gonna rock it.

  • @Eltardotv
    @Eltardotv 2 роки тому +35

    BBC still poppin fym

  • @Chrisdemps-iy4qc
    @Chrisdemps-iy4qc 10 місяців тому +5

    I would say BBC became so popular that at this point it's able to still coast off it's past popularity and do numbers till this day also streetwear was never about being trendy it was more about being exclusive and kinda hard to find Pharrell has found that perfect balance between being mainstream with underground sensibilities with BBC

  • @psychjuvie5465
    @psychjuvie5465 2 роки тому +15

    Truth be told all I’m rocking is BBC I don’t rock nothing else

  • @Frankya92
    @Frankya92 Рік тому +17

    It’s weird, even though it’s not as big anymore I still buy it every now and then. I would even argue I still see a good amount of people buying it where I go. I remember in the early 2010’s during college it was still pretty big

  • @norbsj
    @norbsj Рік тому +5

    Never got into BBC but lately was looking through their items & they are slept on imo… they’ll come back

  • @stevenbrooks814
    @stevenbrooks814 2 роки тому +15

    Man, trying to have a channel about streetwear and not knowing how to pronounce nigo. Im out

    • @takeflight2142
      @takeflight2142  2 роки тому

      I know it’s “Nee go” I noticed after doing the video. Don’t hang me 🤣😂

    • @Coolclubonline
      @Coolclubonline 2 роки тому +2

      Some cats be weird as hell smh

    • @sando7375
      @sando7375 Рік тому

      Nai Go😆

  • @testing6753
    @testing6753 2 роки тому +26

    It's pronounced Nee Go

  • @koreanhip-hopunderground5248
    @koreanhip-hopunderground5248 2 роки тому +4

    It's still big. I was in their nyc store and everything was mad expensive but it was cool. I buy their stuff on sale as often as I can

  • @deadjocelyn6701
    @deadjocelyn6701 7 місяців тому +2

    I first saw ice cream on skate it back in the day I always thought it was hard asf I still fw it all

  • @25lighters83
    @25lighters83 Рік тому +3

    I literally just bought a traditional BBC/Ice Cream Hoodie over the weekend 💯🔥

  • @yaymeister8169
    @yaymeister8169 Місяць тому +1

    I still rock both brands and it's 2024. I don't care what others say

  • @kitandrewtaylor
    @kitandrewtaylor 7 місяців тому +1

    I’m watching this video in 2024, I just watched Pharrell’s “Hypnotize U” music video and saw he had a jet on his polo, shit was fire 😭 I can’t even find one on Grailed

  • @lorenzosotoperez2023
    @lorenzosotoperez2023 2 роки тому +4

    Just bought some bbc and ice cream tees. They r 🔥🔥🔥. Great video

  • @felixito713
    @felixito713 Рік тому +1

    I’ve been rocking icecream since I was in middle school and tbh I’m glad it’s slept on. Nobody really wears it and I always get compliments on my icecream shirts.

  • @GDSprodify
    @GDSprodify 2 роки тому +7

    BBC/IceCream is Still Hot to This Day WYM? Gunna and Don Toliver Rock It All the Time.

  • @yawning902
    @yawning902 8 місяців тому +1

    3:00 sk8thing designed the astronaut logo 😭

    • @DhantaVibes
      @DhantaVibes 8 місяців тому

      Toby introduced Sk8thing to Pharrell and from that point he started designing the earlier seasons for the brand and took off from there. 🖖🏾

  • @MechanicalLeezy
    @MechanicalLeezy Рік тому +1

    BBC/Ice Cream is still poppin

  • @jordinhocharles
    @jordinhocharles Рік тому +2

    Naigo 😂😂😂
    It’s pronounced Knee Go
    Ni Go
    Good video 👍🏾

  • @elldxw2404
    @elldxw2404 2 роки тому +6

    Great video with really good knowledge , only thing i could say is that nigo is pronounced neego.

    • @takeflight2142
      @takeflight2142  2 роки тому +4

      Thx bro, I know I thought about that when watching the playback lol. I hate when people mispronounce shit in videos and I did it myself 🤣😂

  • @josem.garibay5478
    @josem.garibay5478 2 роки тому +4

    It's pronounced nee-go, not nygo 🤦🏻‍♂️🤦🏻‍♂️🤦🏻‍♂️

    • @takeflight2142
      @takeflight2142  2 роки тому

      Yes, I know… Watch the Human Made video 🤦🏾‍♂️🤦🏾‍♂️🤦🏾‍♂️

  • @757CitiesReppa
    @757CitiesReppa 2 роки тому +23

    Fall??? You trippin.

    • @takeflight2142
      @takeflight2142  2 роки тому +1

      They not quite as hyped as they used to be but we admitted they haven’t completely fell off.

    • @757CitiesReppa
      @757CitiesReppa 2 роки тому +12

      Your video says rise and fall🤦🏾…and hype is good indicator of something that is actually already played out. Even good things that are overhyped get played out.

    • @757CitiesReppa
      @757CitiesReppa 2 роки тому +1

      Plus, what’s the style in one place might not be the style somewhere else

    • @takeflight2142
      @takeflight2142  2 роки тому +1

      @@757CitiesReppa I agree, in fact in the Hundreds video we just dropped I noted something similar about hype.

    • @TeezyBeatz
      @TeezyBeatz 2 роки тому +6

      facts dude high that mf still boomin its sells super fast

  • @WorldHayes-VR
    @WorldHayes-VR 10 місяців тому +1

    I'm a new subscriber

  • @yangasidziya3245
    @yangasidziya3245 Рік тому +2

    I feel offended by this video because BBC never fell

  • @lewielxrdd
    @lewielxrdd 8 місяців тому +1

    Cap they sell both ice cream and BBC in Nordstrom / Saks / Neiman Marcus etc.

  • @mateopollock3263
    @mateopollock3263 Рік тому

    Good work! I appreciate the video and the information

  • @treezmatt
    @treezmatt Рік тому +1

    I STILL WEAR REEBOK BOARDFLIPS TO THIS DAY

  • @brillknowledge9604
    @brillknowledge9604 2 місяці тому

    BBC ICE CREAM STILL FRESH

  • @gratefulbear257
    @gratefulbear257 2 роки тому +5

    They stay selling out bbc and ice cream .pricey and alway sold out wen i try nd cop the sweats shit pisses me off .

    • @MrPleaz
      @MrPleaz 2 роки тому +2

      Facts! Hard as hell to cop! SHYT stay sold (on line)
      BBC & ICECREAM IS FIYAH, TODAY!!! 💯🔥🔥🔥

  • @carlthomas5767
    @carlthomas5767 5 днів тому

    When did they fall? I literally no if by 2 jackets 2 jeans 1 shorts 2 socks, a hoodie & a shirt like last week….

  • @arccway
    @arccway 11 місяців тому

    KEEGOO FAM!!!

  • @CodingPhase
    @CodingPhase Рік тому +1

    Bbc is not dead bro at all 😂

  • @avocadobeets7855
    @avocadobeets7855 2 роки тому +10

    Personally I still like both brands. Tbh all streetwear brands have dropped wack designs at some point. Still solid overall in my book 👍

  • @late_night_studios
    @late_night_studios Рік тому

    nice, i remember going to their shop in Soho and not being able to afford anything lol

  • @amonmadkind3484
    @amonmadkind3484 2 роки тому +4

    Who tf is Nygo ??? Lol

  • @MrPleaz
    @MrPleaz 2 роки тому +5

    Still Lit! West Coast Consumer Just dropped a couple bands on BBC summer wear and a couple Icecream rags too! It’s Still Up!! ☝🏿💯🔥🔥🔥

  • @terrillhardimon5827
    @terrillhardimon5827 2 місяці тому

    I still wear a billionaire boys club I don’t think it fall. I just think people just can’t afford it because when I bring it out everybody hype over it and some people say it’s a high dollar brand steel is up there with the Ralph Lauren and things like that I don’t think it died. I just think people still like high fashion streetwear wear it

  • @ricomoltisanti3021
    @ricomoltisanti3021 2 місяці тому

    Anybody knows what kind of shoes are seen at 6:20?

  • @poemsjones4184
    @poemsjones4184 11 місяців тому

    I just bought some today , on Nordstrom guess what before you know it vintage will be in.
    Plus the jeans are high quality

  • @heliopolisai
    @heliopolisai Рік тому

    Bro as a friendly advice try adopting a passionate tone and think about ways to make your videos more exciting to hook people. I see the potential

  • @blacklite911
    @blacklite911 Рік тому +1

    Bruh I just looked up Terry Kennedy just to find out he in jail for murder wtf

    • @takeflight2142
      @takeflight2142  Рік тому

      Dam really? I know we haven’t heard from him in a while but shit.

  • @Smiggsss
    @Smiggsss 2 роки тому

    great video

  • @Cool-ge2db
    @Cool-ge2db 4 місяці тому

    Pause no diddy

  • @makeupbytony
    @makeupbytony Рік тому

    They still hve it. I bought a really cool punkrocker jacket at Nordstroms the other day.

  • @najeatenner1054
    @najeatenner1054 2 роки тому +2

    Didn’t fall off not everyone has to look around what everyone else wearing to wear it sad thing about this culture now the real ones who been wearing these same brands since the jump are the ones who make the culture still alive now like sane with dunks they were dead but not to those who actually have true love for them to many kids don’t respect the game behind the scenes and you got to know how to say his name correct he the true culture god give the man some respect ✊

  • @DavisMoto
    @DavisMoto 2 роки тому +1

    Nigga said “NYGO”… 🤦🏾‍♂️

  • @maxburns3467
    @maxburns3467 2 роки тому +1

    Icecream
    Max Snapback | Black
    $60

  • @dontknow3949
    @dontknow3949 Рік тому

    Lmao the "icecream" part of the name always confused the fuck out of me.

  • @Jmoney-db4rp
    @Jmoney-db4rp 2 роки тому +1

    I’m still a fan 🤓

  • @claudioayala9632
    @claudioayala9632 2 роки тому +4

    Lmao! I stopped watching this after hearing how he pronounced Nigo. He definitely doesnt know what he's talking about 🤦‍♂️

  • @FreshKiddsTV
    @FreshKiddsTV 7 місяців тому

    "NEYE-GO" 😅😅😅😅

  • @FlashxSwazy
    @FlashxSwazy Рік тому

    Shiit. Just copped some stuff today

  • @FlytoCloudCity
    @FlytoCloudCity 2 роки тому

    His name is NE-GO...........................................................

  • @SammyxSweetheart.02
    @SammyxSweetheart.02 2 роки тому +1

    5:30

  • @Frazierc1990
    @Frazierc1990 10 місяців тому

    U like rhis video. I thought Pharrell said fuck ice creams in 2004 after low sales ot something. Thats until i looked up rhe brand a month ago. Hey keep doing videos like this. Do one on phar pharm and baby phat abd j.lo

  • @KillumiGnarly
    @KillumiGnarly Рік тому

    its still a huge brand

  • @himoverthere6716
    @himoverthere6716 2 роки тому +1

    Nygo? 👀

    • @zpclosangelesgraffiticafe
      @zpclosangelesgraffiticafe 2 роки тому

      NIGO and LA'GO (pronounced Lego)

    • @himoverthere6716
      @himoverthere6716 2 роки тому

      @@zpclosangelesgraffiticafe I know how to pronounce Nigo’s name. The guy in the video fucked it up.

  • @qazifaisal5
    @qazifaisal5 Рік тому

    Yes I do wear BBC and bape.

  • @thesauce0
    @thesauce0 Рік тому

    BBC is still huge. Icecream kinda fell off but still fire designs

  • @Ishakeitoff
    @Ishakeitoff Рік тому

    I still get ice cream

  • @juanthyme1569
    @juanthyme1569 2 роки тому

    It’s nee-ko not ni-go

  • @realdopecomics
    @realdopecomics Рік тому

    It’s Nee-go! Not Nygo 🙄😒🤦🏻‍♂️

  • @shawnvincent4416
    @shawnvincent4416 2 роки тому

    Black Widow See real Killer

  • @chriscobayne2235
    @chriscobayne2235 Рік тому

    BBC is dope but I poor

  • @rustyshackleford3868
    @rustyshackleford3868 2 роки тому

    Nago

  • @Sanyo_Wesler
    @Sanyo_Wesler Рік тому

    its “neego” not “nighgo”

  • @Ruddz01
    @Ruddz01 11 місяців тому

    You mispronounce “nigo” and “billionaire” also rap blew up in general in the 90s lol

    • @takeflight2142
      @takeflight2142  11 місяців тому

      I know, it’s an old video. It’s actually a running joke I make whenever I mention him how many people bring that up. 😂

  • @dmac7403
    @dmac7403 2 роки тому

    Kinda of goofy and leave it to hip hop and street wear to glorify a murders club the BBC ,maybe the wings are so the the two guy's that aren't here any more can fly to heaven .

  • @axeldefeny1582
    @axeldefeny1582 2 роки тому +1

    cool video, but please buy a better microphone , soud quality riped my ears

    • @takeflight2142
      @takeflight2142  2 роки тому +2

      Thx bro, we’re trying. Hopefully more of you guys help us to continue to grow so we can continue to improve and provide quality content for you.

    • @axeldefeny1582
      @axeldefeny1582 2 роки тому

      @@takeflight2142 i feel you. your channel is very informative, i can feel your passion and knowledge, you're gonna pop for sure. Keep up the good work !

  • @pocketfullofblow
    @pocketfullofblow Рік тому

    Neego

  • @jzubs
    @jzubs Рік тому

    NAIGO lol please sir its nigo

  • @billnye8143
    @billnye8143 2 роки тому

    This was never street lol

  • @keyanlusch3347
    @keyanlusch3347 2 роки тому

    great video