It seems to me like Jony Ive is one of the few people who understand that the looks and the feel of a product is only part of its design. Looking at his work, especially some of his older pieces, I can see him exploring the boundaries of our understanding of design, and it is that very curiosity that makes his art outstanding to me.
My question is. Exist a deeper reason for this red socks? Because to carry this is not normal and he shows it all the time and i think the focus of the most viewer was on this socks. It has a big presence for a such a unimportant thing.
Cant tell if sheep or lack the knowledge in how a flagship is actually developed. (18 Months btw) But its okay sheeps, you will get curved back without the ugly lines around the phone next year.
YES, someone else who just wants to know how a typical day goes for these extraordinary people. I really wish more interviewers would ask that question.
There’s something special about his tone and speaking pace that makes me feel very connected. It seems slow, but it doesn't make you sleepy at all; it still makes you want to hear what he’s going to say next.
It's pretty incredible how small the design team is, given the enormous size of Apple. Speaks volumes about how simplified Apple's product pipeline is.
The point he made about how great people listen to you and give u room for a conversation rather than saying "it can't be done" is profound. Good interview.
I’m an industrial designer and I’ve been talking about Jony I’ve ever since I discovered him back in the early 2000’s, when no one even knew who he was! (design school professors included) Brilliant mind and brilliant designer, he was almost as responsible for pulling Apple out of bankruptcy as Steve Jobs was - launching the iPod and colorful iMacs in the absence of Jobs’ leadership.
I’m interested in industrial design any advice for a complete beginner who doesn’t even draw well and all I have is desire to do good design. Do you think it’s possible at 19 to be able to get into it all fully? Also how old were you? So if this is annoying 😂
I bet he was very critical when working on new products. He alluded to the fact that no one had quit his team voluntarily, as if he were shocked that that was the case. I bet he would tear you to shreds if he had a distaste for you, but in this interview, yes, he came across very “humble” and well-mannered......
Is there a lengthier version anyone has found? There are separate clips where he talks about steve jobs’ focus, but its not present in this 25 minute segment
Nice interview. Wish more questions were asked. Eg., when having strived to achieve the best design possible, how do you then reconcile that with the inevitable next cycle of development and release beyond making it thinner or removing plug-in options on the minimalist path? Does the design process purposefully ignore customer requirements and conveniences in a form beats function path, eg removing plug options and customers then having to compensate with carrying addons such as dongles? How do you engage customer requirements and feedback?
i thought when Jony presented something at Apple, that excitement and the voice was just for buying and marketing purpose. but now hearing him in a conversation, it's not hard for him to have presentations like that
Great interview, would have liked to see a few better questions. Like "What has been your biggest design failure while at Apple" or "Which product iteration shortcoming have your learned the most from? But it's cool to hear Jony's thought process.
I think he is one of the greatest designers of our times, but he or the company stopped embracing 2 important factors, that he mentioned: 1.- Quality I have seen in the last 5 years more Apple products with more defects than ever before. And their repairability is almost impossible, that also qualifies as quality. 2.- Design: The fact that the products are beautiful, that is just 1 characteristic of design, is important, but also their repairability factor and also the durability for usage. The extreme minimalism of the products makes them prone to be brokes way more easily, and users tend to add protection accessories that make them lost the original beauty of the products... there is a lot to be done with apple, they need to rethink their design philosophy is time
As a designer I love and cringe at everything he says…. I think it’s been shown that it’s a tick tock design principle. One gen it’s curved edges and then the next it’s squared. It’s for no other reason than to make the product fresh. Any other rationalisation is pure self indulgence.
You can see his genuinely angry when he is asked about 'copycats'. As an iPhone owner (and I'm typing on a Mac), I wonder if he's willing to accept that apple has taken some inspiration from competitors too.
Of course he is willing to accept that....this is the basic of competition. Apple takes from other and other takes from Apple. Apple would not be Apple without its competitor and competitor would not be the same without Apple. There is no point arguing which firm is the best since all of them constitute the industry. The point is not about who invented it, the point is who will be smart enough to extract value from it. Unfortunately a lot of people have no notion of industrial organization and will simply say ....thief. If you want to design everything by yourself from scratch, you won't go very far.
I gotta say this summer like basically all the hot phones have that curved glass front panel and all aluminium back which i strongly believe those all were inspired by the iPhone 6 design. Not to even mention Huawei's phone OS... and how ridiculously iOS like it is...
Sounds harsh, but I loved his comment about Xiaomi. I had no idea they existed... honestly until I looked them up. You don't tell everyone how good you are by trying to force some comparison to another player; you do so by forging your own path and making a name for yourself. I don't feel they have done that.
Wonderful Bauhaus principles. The simplicity of good design echoes Steve Jobs’ love of Zen where all things are stripped back to their essential nature. So this was a happy marriage of minds.
I was going to thumbs up but this type of tying everything to a known appellation is a form of reductionism that generally out-competes the actual way of following through with the processes. Zen and Bauhaus are the academic non-creative expressions generally used by those captivated by the grammar of things not the substance. And yes grammar is important but many have grammar few have substance. Stephen King is a very good writer down to the word but compared with Nabokov he's a 3rd grader who excels at reciting his alphabet.
At 7:01 "Having a bigger screen was interesting feature, but lousy product". Ironic talking about design, given for me, to this day, the notch on the iPhone screen is still one of the reasons why I refuse to buy an iPhone (well that, and the lousy quality and customer service). I've had 2 iphones in the past and a content Samsung/LG V30 user currently. Don't get me started on that ridiculous hump on an iPhone battery case - there is NO WAY Jobs would have allowed that to go out the door. Ive is great but he clearly needed to be pushed by Jobs for direction. A big part of Apple magic died on Oct 5, 2011 with the passing of Steve..
He doesn't sound like anybody who would be artistic... and he looks like he can hustle a few guys up... Maybe he is... that is why he is where he is...
If he designs the recent Apple products, then he is absolutely fantastic. Make sure the iPhone 8 will look great and functions as great so I can get it 2020.
I wish he did more interviews.
***** congrats, that was kinda funny, first time u make me laugh, I'll reconsider giving you money
***** I think I look stunning.
***** I think it bothers you cause you feel attracted.
It seems to me like Jony Ive is one of the few people who understand that the looks and the feel of a product is only part of its design. Looking at his work, especially some of his older pieces, I can see him exploring the boundaries of our understanding of design, and it is that very curiosity that makes his art outstanding to me.
I see he is wearing *Product RED* socks
i couldnt stop staring at his socks
My question is. Exist a deeper reason for this red socks? Because to carry this is not normal and he shows it all the time and i think the focus of the most viewer was on this socks. It has a big presence for a such a unimportant thing.
Absolute genius
You mean how he failed to even copy the back of HTC One correctly on iphone 6?
jack jia HTC was copying iPhone 5 from the bbeginning LOL
leoleakey Can't tell if dumb or just plain stupid...
Cant tell if sheep or lack the knowledge in how a flagship is actually developed. (18 Months btw)
But its okay sheeps, you will get curved back without the ugly lines around the phone next year.
leoleakey
Let's just say that HTC have PDAs that are older than the very first iphone.
What a beautiful interview. Everyone can learn something from this, if nothing else, humility.
They should make a museum of all their discarded prototypes of weird products and concepts that would be so cool!
I wanna be in the room where it happens.
Jony Ive is as delicate and thoughtful a person as the products he helps create. A true marvel of a person. I loved this video thoroughly.
I love this guy!. Amazing personality! Straightforward
1:07 can we have a minute of silence for all those who haven't voluntarily left
YES, someone else who just wants to know how a typical day goes for these extraordinary people. I really wish more interviewers would ask that question.
So humble , so refreshing...
There’s something special about his tone and speaking pace that makes me feel very connected. It seems slow, but it doesn't make you sleepy at all; it still makes you want to hear what he’s going to say next.
We need him on Joe Rogan
Naw. We need him on Lex Fridman. 🔥
@@GATEWAY2MARSexactly he loves San Francisco for a reason.
Only came here for the british accent, stayed for the interview.
Tomahto.
He has such an admirable way of thinking
Do you agree with what he said about Xiaomi and theft?
I don't see it as flattery, I actually see it as theft"...is the most important phrase in this whole interview.
His voice is very calming. Can sell anything with it.
Great response at 19:10
+Charles Godewyn I don't know if I could have kept my cool as well as he did.
Jonathan Ive's voice is mellifluous! Warm, composed but vaguely powerful!
It's pretty incredible how small the design team is, given the enormous size of Apple. Speaks volumes about how simplified Apple's product pipeline is.
10:52 Simplicity is so vital in design.
The point he made about how great people listen to you and give u room for a conversation rather than saying "it can't be done" is profound. Good interview.
I’m an industrial designer and I’ve been talking about Jony I’ve ever since I discovered him back in the early 2000’s, when no one even knew who he was! (design school professors included)
Brilliant mind and brilliant designer, he was almost as responsible for pulling Apple out of bankruptcy as Steve Jobs was - launching the iPod and colorful iMacs in the absence of Jobs’ leadership.
I’m interested in industrial design any advice for a complete beginner who doesn’t even draw well and all I have is desire to do good design. Do you think it’s possible at 19 to be able to get into it all fully? Also how old were you? So if this is annoying 😂
@@notforsale9488 now 4 years later, did you do it?
What a fascinating character. Have you noticed how his mannerisms seem awkward for public speaking, but incredibly effective in his advertisements?
The nicest and greatest industrial designer of our times. So nice to find this, such a considered a thoughtful style.
I bet he was very critical when working on new products. He alluded to the fact that no one had quit his team voluntarily, as if he were shocked that that was the case. I bet he would tear you to shreds if he had a distaste for you, but in this interview, yes, he came across very “humble” and well-mannered......
04:17 - "Invariably, the idea is a thought that becomes a conversation. So the way that we design to start with - is to talk."
"And I think very often the beauty is in that it works and perhaps not the appearance."
-Jon Ive.
Something every company should take note of.
Yes but Apple manage both ! ‘ Form follows function’ an age old maxim!
Is there a lengthier version anyone has found? There are separate clips where he talks about steve jobs’ focus, but its not present in this 25 minute segment
He's just so generous,love you Jony I've 🤍
A true genius right here.
Nice interview. Wish more questions were asked. Eg., when having strived to achieve the best design possible, how do you then reconcile that with the inevitable next cycle of development and release beyond making it thinner or removing plug-in options on the minimalist path? Does the design process purposefully ignore customer requirements and conveniences in a form beats function path, eg removing plug options and customers then having to compensate with carrying addons such as dongles? How do you engage customer requirements and feedback?
That's a well designed voice Jony
"Tomato" made me LOL.
i thought when Jony presented something at Apple, that excitement and the voice was just for buying and marketing purpose. but now hearing him in a conversation, it's not hard for him to have presentations like that
I wish he shared more about how they design stuff at apple
John - original design AMD integrity - thanks for your truth
Fascinating! His work speaks for him best. Funny guy, too. Human.
really love love with what he said
Thanks for sharing this VF.
I love how hummble and genius this man is.
Great interview, would have liked to see a few better questions.
Like "What has been your biggest design failure while at Apple" or "Which product iteration shortcoming have your learned the most from?
But it's cool to hear Jony's thought process.
0:46 Dude this guy works FREKIN hard!!!!
So great! Thank you
Graydon Carter asks the right questions and does a wonderful job of letting people speak.
thank you for posting this video
‘Tomato’😂❤️
the background is not aesthetic
faridz bustaman I totally agree
@@vaibhavjain4317 But the coffee table is.
@@koenignero lol welcome in 2020 how is 2012?
@@schlicht88 Just as 2009!
I really wished to know his answer for the last question-" What are some of the great designs currently, according to you"
One of the first comments Ive makes is that no one voluntarily left the team! He has early 2019!
That guy really is a cool person
His VOICE is very ICONIC!
I think he is one of the greatest designers of our times, but he or the company stopped embracing 2 important factors, that he mentioned: 1.- Quality I have seen in the last 5 years more Apple products with more defects than ever before. And their repairability is almost impossible, that also qualifies as quality.
2.- Design: The fact that the products are beautiful, that is just 1 characteristic of design, is important, but also their repairability factor and also the durability for usage. The extreme minimalism of the products makes them prone to be brokes way more easily, and users tend to add protection accessories that make them lost the original beauty of the products... there is a lot to be done with apple, they need to rethink their design philosophy is time
i love this man so much
As a designer I love and cringe at everything he says…. I think it’s been shown that it’s a tick tock design principle. One gen it’s curved edges and then the next it’s squared. It’s for no other reason than to make the product fresh. Any other rationalisation is pure self indulgence.
You can see his genuinely angry when he is asked about 'copycats'. As an iPhone owner (and I'm typing on a Mac), I wonder if he's willing to accept that apple has taken some inspiration from competitors too.
Of course he is willing to accept that....this is the basic of competition. Apple takes from other and other takes from Apple. Apple would not be Apple without its competitor and competitor would not be the same without Apple. There is no point arguing which firm is the best since all of them constitute the industry. The point is not about who invented it, the point is who will be smart enough to extract value from it. Unfortunately a lot of people have no notion of industrial organization and will simply say ....thief. If you want to design everything by yourself from scratch, you won't go very far.
I agree but there is a tinge of hypocrisy from apple here because they do point and say 'thief' quite openly
I gotta say this summer like basically all the hot phones have that curved glass front panel and all aluminium back which i strongly believe those all were inspired by the iPhone 6 design.
Not to even mention Huawei's phone OS... and how ridiculously iOS like it is...
Joonatan Kuula, two years later, iPhones adopt the glass back and now there’s phones with glass backs again.
Ive is a walking poet.
Sounds harsh, but I loved his comment about Xiaomi. I had no idea they existed... honestly until I looked them up. You don't tell everyone how good you are by trying to force some comparison to another player; you do so by forging your own path and making a name for yourself. I don't feel they have done that.
Tomato..
I Love Jony Ive, no homo :D this guy is one of a kind
I love you Johnny ive and Scott forstal for giving us the iPhone's..genius..
Functionality + Integrity = Great Design
He evades so many of the questions...
great insight :)
My role model
Anybody know if there is a second part to this?
There has to be, I’ve seen clips of this interview not featured in this video
14:06 to 14:13 the best part :)
I’m not sure if I’m mistaken, but this video has been online for seven years and has no dislikes. I feel tempted, very tempted.
I was lucky enough to meet him at the same university he went to, and he is just as unassuming in this vid as he was nearly 15 years ago.
could the audio be any lower
I remember all the people complaining how it didn't have buttons, and all the arguments i had saying that was a ridiculous thing to miss
I didn’t hear anyone complain about that.
> No one voluntarily left
The ones that did, were fired.
Didn’t say anything I can hear this time. :(
The interviewer is a great guy....
He sounds so different in an interview then an introduction of a product
Wonderful Bauhaus principles. The simplicity of good design echoes Steve Jobs’ love of Zen where all things are stripped back to their essential nature. So this was a happy marriage of minds.
I was going to thumbs up but this type of tying everything to a known appellation is a form of reductionism that generally out-competes the actual way of following through with the processes. Zen and Bauhaus are the academic non-creative expressions generally used by those captivated by the grammar of things not the substance. And yes grammar is important but many have grammar few have substance. Stephen King is a very good writer down to the word but compared with Nabokov he's a 3rd grader who excels at reciting his alphabet.
What a lovely guy.
Interesting socks color choice.
The old man didint realise he was speaking to the greatest designer quoting other 'legendary' designers.
At 7:01 "Having a bigger screen was interesting feature, but lousy product". Ironic talking about design, given for me, to this day, the notch on the iPhone screen is still one of the reasons why I refuse to buy an iPhone (well that, and the lousy quality and customer service). I've had 2 iphones in the past and a content Samsung/LG V30 user currently. Don't get me started on that ridiculous hump on an iPhone battery case - there is NO WAY Jobs would have allowed that to go out the door. Ive is great but he clearly needed to be pushed by Jobs for direction. A big part of Apple magic died on Oct 5, 2011 with the passing of Steve..
Even if he's having a great collection of high value watches, He is not wearing one in this interview....Apple's marketing at its best !!
1:08 he said nobody left the design team volantarily
MarkRober(youtuber)-Are u sure about that?
I love this man.
Genius and class act.
He doesn't sound like anybody who would be artistic... and he looks like he can hustle a few guys up... Maybe he is... that is why he is where he is...
If he designs the recent Apple products, then he is absolutely fantastic.
Make sure the iPhone 8 will look great and functions as great so I can get it 2020.
From 19:53 ..epic !! :')
Legend
could someone pleeease tell me the piano song at the beginning of this interview?
When asked if he can think of other great designs, Jony simply said "No".
follow my sister @mankofit she swears by *INSTAPHAMOUS DOT COM* for active followers
i'm hear just want to hear his voice
Agree
Why the back of the 5/5s look better than the 6 then jony?
Vanity Fair -- can you use the youtube settings to kick up the brightness of this video -- it's rather dark. @vanityfair
Can Jon Ive re-design the way Graydon Carter looks.
"but the shop owner and his son...that's a different story altogether. I had to beat them to death with their own shoes"
He should be the CEO!
No
No, Tim Cook has been a fantastic CEO. Jony Ive is the CDO.
No, he’s talented in design but not marking hard decisions.
A thing is that Ive is criticizing the people who are stealing element of design from him. So why did he choose to make those things in China ?
I love his socks
Does anyone else like his red socks except me?
Here in 2021, after Johnny left, voluntarily