Tim Cook, Sir Jony Ive KBE, and Laurene Powell Jobs | Full Interview | Code 2022
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- Опубліковано 27 вер 2024
- Apple CEO Tim Cook, LoveFrom Designer & Co-founder and Former Apple Chief Design Officer Sir Jony Ive, KBE, and Emerson Collective Founder and President Laurene Powell Jobs sit with Kara Swisher at the 2022 Code Conference.
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So pleased they chose to release this to the world … thanks Code!
Finally
Why so dramatic?
I looked for it and couldn’t find it and now I find out it was released 3 months ago??? 😆
These are three people who mattered to Steve Jobs a lot. It’s so heartwarming to see a combined interview with all of them.
Jony Ive leaving Apple is a sign that something is wrong at Apple.
@@kb8570 How so? He spoke plenty of times about wanting to pursue other things, years before his eventual departure in 2019.
@@frodelindberg99 He never spoke like that when Steve was around.
@@kb8570 I actually disagree. Ive, especially in his later years, made some fundamental mistakes in Apples designs that immensly hurt the product. The last Retina MacBook pros before the current M-models where extremely bad laptops that completely put form over function. Terrible thermal design, unreliable, way too expensive for what they were, non-pro port selection.
His departure in my view is a gift and leaves room for people at the company that design products that actually work in the real world withour carrying a bag of adapters with you.
The new MacBook Pros are a perfect example.
@@markusdd5 Jony Ive did not design the thermal management system. Also, Intel was unable to reduce the heat of the processor which is why Apple moved to the ARM architecture which more power efficient. During Steve Jobs time the product announcements were mainly done by the engineers and designers. Now we have WOKE people presenting the Apple products. When Steve Jobs was fired from Apple he did an interview where they asked why Apple was failing and not innovating. He responded by saying Apple is a technology company but you have people from the sales, marketing and finance department running the company. The designers and engineers are the most important people for a technology company .
They all spoke with such calmness, eloquence, and clarity, that’s super magnetic
This is the content UA-cam was made for. Thank you for sharing this beautiful interview!
That words read by Kara made me cry too…I remember the moment I heard about Steve was gone - I got in tears too, even though I never met him. His passion and love for what he was doing knew no boundaries. Thank you Kara for a wonderful conversation with Lauren, Jony and Tim.
Steve was visionary- no doubt. But I absolutely love how Tim hasn’t allowed “how Steve would do it” narrative in his decision making. It’s now a very different world with different challenges than how it was when Steve walked on earth. Good job Tim 💪
every apple product has become a pain in the ass to use since Tim took over lol
@@krimpfugly in what ways?
@@alandeutsch9987 just one example of the top of my head- 2015 MacBook pro screen replacement, I had to make an appointment for them to simply tell me it'd be $600+ to replace...
I'm open to seeing how the silicon chips change things up in the next decade, but as far as i personally remember, i had less irritating moments pre-os x lion
@@alandeutsch9987 just now; set default application for mp3's to open in VLC... still open in Music app
@@alandeutsch9987 so its both hardware and software that have become PITA's
You all make me cry. Thank you for your efforts and kind maintenance of Steve’s ideals.
💫💫💫
I really appreciated how Laurene always brought the conversation about to being about Steve. I wish we got to hear some more personal stories from them about Steve.
@kara Really loved the way you ended the interview. Very emotional story and what a great way to end this series of interviews.
1:01:37 So here it is... the "buy your mom and iphone"😆
Steve Wozniak would have been a good addition to this panel
He have probably been invited.
He wasn’t really involved with him later in life which is what this panel seems to be more focused on. He’d have more insight into young Jobs, not the iPod, then iPhone era Jobs.
Woz was very much out of the picture before the Macintosh 128k even shipped in 1984. He was everything in the Apple ][ era. But that was decades ago. Today he’s on the Apple payroll so he gets company healthcare for life and of course his stock. Not a bad deal.
He would have opened his mouth and told all I commented. Apple user since first gen iPhone
You profile image is looking directly into my soul
When this interview was over, I wish I could erase it from my memory and watch it all over again. Brilliant. Really WoW! Steve was rich to have such people close to him.
What an amazing interview! Jony, Laurene and Tim! Was waiting for this to be released here..And the way Kara ended the interview was so touching and cried.
70 minutes, not a second wasted. I’m a life long Steve follower, but still ton of eye opening moments brought by his closest people.
It was a fantastic interview and made me cry at the end of the interview
Who knew this interview will hurt Apple in a law suit against them. “Buy your mom an iPhone”
😑
I also appreciate how the panel was so kind and patient towards people asking questions that were not so clear or coherent. How people address less coherent questions tells a lot about how they are. Extra kudos for that.
Been waiting for this! Thank you for sharing ❤
One of the best decisions by Tim- When Steve died and Apple held his obituary/prayer meet/funeral at Apple with all employees- he stressed it well enough “Don’t think how Steve would do things, otherwise Apple would suffer like Walt Disney “
Wait, what? When did it happen?
@@ozordiprince9405 yes he really really stressed on it. You can find the Video on UA-cam for remembering Steve soon after he died
It was actually not a decision made by Tim but by Steve himself who told Tim to run Apple the way he thought best and not to ask the "What would Steve Jobs do?" question.
@@dareadewoleii2585 true.
Lmao if Disney actually put in practice what they thought Walt would do they wouldn’t be suffering the way that they are. They have rarely done anything Walt would have done.
Jony Ive has the most amazing voice I have ever heard.
This is a must watch for any designer
Kara's story about Steve at the end of this video is quite touching.
Many thanks for posting. Been watching you guys since all things D way back in 2007. I hope you will continue in some way.
But without Kara
This is gold. Thank you for sharing these minutes of wisdom.
I miss steve… Just imagine how much the world will be different if he is still alive
Love this, a lot. Thank you Steve, for everything.
love that this remarkable interview is being served In 1080p at the highest res......
Was there anything in the interview that would’ve benefited from 4k resolution?
@@CJT3X We, we would've benefited from 4k resolution :)
A beautiful remembrance of Mr Jobs! Lovely.
I don't know really what to say from out of a garage to such a big fullfilling company that is something to be proud off.
I worked with Steve together in my trimester-year 1992/1993, and that was an eager experience which I very like to memorish as something very great. Just love(d) to think technological and work technological, to do research, to do development and bring new ideas possible on behalf off the computerindustry called APPLE. Kind regards, Saskia (saus)age who likes bifi also, engineer/office-manager.
What I appreciate about Steve Jobs is his eager working, his kindness and his loving commitment with his woman Laurene Jobs - Powell. We were very enthusiastic about 'baby-girl' Erin. Who is now a good and warm person with a carrying family. Kind regards.
Fantastic interview. Thank you
Tim at Recode: “I don’t hear our users asking for RCS.”
Tim at Apple Event: “The iPhone 14 can connect to emergency satellites for when you need to get airlifted from the top of a mountain.”
I guess there are more people who need to be airlifted from a mountain than there are people asking to send a high quality picture between iPhone and Android over a text message.
We as Apple customers should vote with our pockets. Don't upgrade or buy a new iPhone until it has RCS.
It's ambitious but I'm sure that'll work.
Tim isn’t saying Apple doesn’t do anything unless users ask.
Very different
@@VamsiYuvaraj He is being a tool. Apple's decision to not implement RCS hurts Apple users more than Android users. He is just intentionally kneecapping his customer's phones.
@@ajones9219 I don’t think so. Apple users don’t care a squat about RCS.
There are many quality cross platform services like Whatsapp, Telegram, Signal, etc that do the job okay for cross platform chatting.
It’s amazing listening to these three. You can hear and feel a different part of Steve that he left in each of them.
PLEASE invite Steve Wozniak this year on Code
Never saw Jony laugh and smile so much when he was at Apple, he’s had his reigns cut and is clearly loving the freedom.
I kept thinking he was cringing when asked about Apple and how he’s no longer there. I felt bad for him.
After the macs, iPod and iPhone he and his designs affected the share price. I think he enjoys not having that burden.
I can't be the only one who thinks Kara is just a bad interviewer, right? She's all over the place, abrupt, even rude many times
She’s always been that way, why she gets a pass on that approach idk
Jony Ive has such a pleasing narrator voice :)
The body language is overwhelming. I loved it all.
Tim is unbelievably unbiased but respectful at the same time. Also he come out of the shadows of Steve and his legacy
True loyalty is beautiful to see, it is rare. We should reward that. So that it is positively incentivized.
This is such a gem!
Today I came to know why these are the three most important people in Steve’s life! IMHO, the questions could have been better. At the end, I was left with this little bad taste that this interview was about dumb questions and brilliant answers. It gave a insider view of what Steve really was. Thank you CODE for shorting this.
Finally Jony Ive stopped wearing Apple Watch 😅
One of the most amazing talks on UA-cam.
Amazing interview. And such a powerful story by Kara at the end!
I agree with you. Indeed, death is the great humbler. Laurene, Tim, Jony, and Kara, we are truly grateful for this insightful interview.
That WAS Steve! Beautiful, sure he had a hard passionate edge... so what! He had a deep warm heart
Tim Cooks RCS comments at 1:00:15.
So many awkward laughs.
Tbf it was a funny response.
@@nath-wp7xp I was talking about when Tim said, "I don’t hear our users asking that we put a lot of energy on that at this point." Everyone knew that rehearsed line was bs.
Nothing of substances, just, "Buy an iPhone."
@@gmancolo it could have been a much deeper conversation about Steve and his vision for communication. But Tim made a joke about it. He's not a visionary like Steve, just a businessman. He didn't convert any Android users with that statement.
Yup. A cowardly laugh indeed.
Thank You again, Kara. A really great one. And touching.
Also Steve brought the great products & innovation of Japanese consumer electronics to computers and related devices
Beautiful interview
So well done with balanced insight and humility
Beautiful deeply inspiring discussion.
1:09:20 Those words that follow are something that should be shared more!
Very much enjoyed this conversation
Great interview, interesting conversations! Currently watching on an iPhone 13 Pro, Kind Regards out of Stuttgart, Germany
Interesting how many of the most entertaining Kara Swisher comments keep disappearing.
Most interesting insight was when L pointed to Jony and Tim and said “I know you guys don’t love the design of Tesla.” You could sense their nervousness and their reaction is almost a guarantee she made a mistake by putting that out there.
Well Jony just before had pointed out his distaste for exclusively touch interfaces in certain contexts, like a car. It was clearly pointed toward Tesla. And anyone with such a deliberate care for creating products and concern for how a product looks and functions, inside and out, very well should dislike Tesla. Their regressive build quality and poor attention to detail is counter to the core of what Apple stands for. I don’t think it’s at all surprising.
@@connorscanlon6289 as a Tesla user I actually find many congruent design interfaces with apple products. It simple works well, with plenty of issues but are being actively addressed. Apple missed a huge market and they know it. Let’s hope they can catch up.
So inspiring! Thank you all!
*Phenomenal and rare interview! Thanks Kara!*
Damn the negative comments about Kara here makes me nervous to watch the interview and hear where all the complaints came from 😅 if this cheers up anyone though this is Kara’s last year interviewing apparently at the conference
Kara is the best. The people here just aren’t used to seeing tech billionaires held accountable and treated like normal human beings. Thats what Walt and Kara did best at Code/D.
@@mattc6854 It's not her hard-hitting questions. It's that she has a rambling style of questioning, sometimes with unclear wording, and she repeatedly interrupts her guests to interject her own point, only to prod them to continue after they've lost their train of thought. She has always done this. You can see an example in this video at 27:00.
@@AllMyWakingHours I feel like people's complaints about her interrupting and conversation turning comes from a lack of understanding as to what she's doing at these. She's hosting a panel, not an interview. There's a live audience, a time limit, and she has to be able to cover a large sum of questions within a small period of time. If she let a conversation on one comment go on for too long, she'd run out of time to talk about anything else and the conversation would hit a dead end.
@@Lucargia1 There is no confusion about any of that. We have all lived in the same world as you and have been exposed to live interviews as much as you have lol. We know what they are and how they work. My criticism comes from training as a broadcast journalist. She is more interested in how she is presenting herself on stage than how she is facilitating her subject’s answers.
When Kara brought Zune, Jonny says he genuinely doesn’t know what that is. Reminds of the Mad Men meme where John Hamm says “I don’t think about you at all”
He was not at all being genuine lol. He was joking. Pretending he didn't know it because they disliked it so much.
Can’t wait to see Jony’s take on the car
wonderful innovators
We get so much from K Schwisher’s interviews
Steve was very concerned with his problem of excess mucus. Let me suggest curry powder diiluted in a hot beverage with honey, turmeric ang ginger. It is highly effectve in reducing mucus and clearing the respiratory system.
legendary interview ...genius
Imagine being this atrocious at interviews and being in this business, but because of who you married you get opportunities like this. The look of Jony everytime she cuts in or tries to make a joke says everything. Audience just dead silent every single time she tries to be funny. Just the worst. And it’s consistent in every interview she’s ever done.
`To learn is more important than to be right`.
👏👏👏👏
Great interview & a wonderful talk!
Why people keep asking 'How would Steve feel ...' all the time??? We cannot answer such a hearsay question.
Why don't people ask about experiences and going more details into those experiences they had with Steve?
For example, I'm interested in how Steve would call people everyday to know what they are doing, seeing and thinking. That's a very unique behaviour we should emulate. We must get inspired everyday and that is a brilliant habit to get us inspired. They should ve asked the panels on that.
I love Apple so much and so. I hope this Interview woke Tim Up a bit. That as much as all of us want to se Apple stay Alive and profitable for a longtime. to Invest more into innovation and design and to not just keep selling the iPhones and iPads and Macs without updating and upgrading the software and chips and motherboards, to just keep tings up to date. Tim thinks I believe that Apple has that pricing power and that he can just keep raising the prices of products without changing things.
Make APPLE Innovative Again and Make Great Designs.
I don't HATE Apple. I LOVE APPLE, and Been a shareholder since the 2000s but even the hard core Apple fans can agree I think that Apples innovation is not what it use to be.
Thanks for such a wonderful lesson 👍👏🙏
Thank you for sharing.
Can someone please tell me the make and model of Jony's shoes and jeans? Thanks
His shoes look like Clarks wallabees, no idea about his trousers… they look like linen trousers with a denim effect
Personally, I hate where Tim has taken Apple, and clearly Jonny did too. Apple’s now more about making money that making friendly, beautifully designed tech.
As a designer myself, am I the only one that feels anxiety when questions about design and profit is asked with Tim and Ivy on the same stage.
With consumer products, profit dictates how many people get to experience the design. It's two sides of the same coin as I and I'm sure Steve Jobs understood it also
How awkward is it that Ive doesn’t even work at Apple anymore with Tim sitting there 😂
1:01:42 „buy your mom an iPhone“ 😂
fast forwarding through the video every time i hear tim speak lol
When I open a new Mac, iPhone or iPad, by default but with intention, you hold the box in the air until the bottom falls out. You have to create that, it is part of the experience. Every tiny detail is thought about with Apple products.
Thanks for this gem.
Does anyone know what shirt Jony is wearing?
It's probably too expensive, unless you're ok spending $1k+ on a shirt
Surprising Pure Radiant Curiosity ✨
this was incredible, thank you.
@33:59 how rude for Swisher just straight up disagree with Laurene like that, wait for her to put a period in the sentence, come on. and very smart move from Jony, step right in
Jonny has been at the pies.
Apple pies lol 😂
never understood her interview style. Its so disorganized.
Really enjoyed this.
Laurene did a great job of avoiding answering the question about Steve's harsh personality getting in his way
Love getting to hear these very influential entrepreneurs talk about Steve's life and the future of tech. Bummer that Tim shut down the guy at 1:00:15 asking about RCS. I get that it wasn't the main focus of the talk, but damn I wish Apple would not dig in their heels so much when it comes to making their platform more open.
You can tell Kara loves Apple given her history with Steve, she gives them very easy questions compare to Sundar of Google.
Excellent. Thank you.
Kara, I was really sad to see your ego interrupt Laurene when she was making the HUGE POINT that Steve spoke of the power of saying NO - not to weak ideas but to GREAT ideas. NO to ideas that you desperately want to follow through on - but which don't fit when.... .
That ABSOLUTELY VITAL point was not finished and only revisited at a tangent. Do better next time.
what a human being. Where is Steve and where is Musk. It's like a totally different level of humanity (without degrading Elon's work)
We need more shrooms in Golden Gate Park!!!
I love it. We have the ability to learn a new language in one year and we don't even value it. Imagine if you could learn a new language each year. It took me one year to learn both English and Russian. I even know how to master it. One wonders if computer science is a "Science"or a language. I am not a scientist but I can program? Unfortunately languages were not scientific at all and half of the job was just doing it. But we go with what our eyes and ears like. The rest was a matter of different addiction.
Thanks Kara for such an endearing and touching tribute to the man who first invented our digital future. Pure Gold 🤩
Incredible to watch the level of those people and what they say and do (after all they were hand picked by Steve Jobs), and the low level of those commenting below and only criticising. Human nature at it’s best and worse.
Thank you
Thank you ❤
This interview is life changing..