The Simplest & Most Profitable Ceramic Coating Application | $600/6 Hours
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- Опубліковано 27 сер 2024
- The Simplest & Most Profitable Ceramic Coating Application | $600/6 Hours
Ceramic coatings do not have to take 24 hours to apply, and while I love perfectionism, in order to build a profitable auto detailing business there are times when a middle ground must be found. Here is the simplest and most profitable ceramic coating application that any detailer can implement without experience to exponentially increase their profitability AND lower the time you are spending working day in and day out!
Products:
P&S Brake Buster Wheel/Tire Cleaner: bit.ly/31oRyzG
AM Details Foam Soap: bit.ly/3fT17h5
Jax Wax Tire Shine: amzn.to/3e2MRkp
Optimum Hyper Polish: bit.ly/3c47egP
Optimum Paint Prep: bit.ly/2Tc56uv
Optimum No Rinse: amzn.to/3fxAH3y
Iron Remover: amzn.to/30PPlz2
The Last Coat Ceramic Coating: bit.ly/2Y8fAyW
CeraTrim Coating: bit.ly/3dfC9Ga
The Last Coat Soap: bit.ly/2BiXUHN
The Last Coat Ceramic Coating Topper: bit.ly/2XoXW9N
Tools:
Sun Joe Electric Pressure Washer: amzn.to/2XrYnjA
Foam Cannon: amzn.to/2BjJKGm
Wash Mitt: amzn.to/3dtkYC3
Speed Master Brush: amzn.to/3cpaDFW
Detailing Brushes: bit.ly/31qBqxz
Leaf Blower: amzn.to/2BoKBpj
Drying Towel: bit.ly/2Xsnbqy
Spray Bottles: bit.ly/3elNfKW
Spray Triggers: bit.ly/2TCqCtD
Plush Microfiber Towels: bit.ly/2tpKp5w
5 Gallon Buckets: bit.ly/2U12YXK
Clay Bar: amzn.to/30QoPFA
Microfiber Applicator: amzn.to/30FwMgK
General Purpose Microfiber Towels: bit.ly/37Wj6yY
Gloves: bit.ly/2MGOuIu
Rupes DA Polisher: amzn.to/2YabINI
Polishing Pad: bit.ly/37LR2z2
The people that haven’t been in the field don’t understand why you explain everything as such a high degree, I enjoy it and find it very useful and informative, thank you for your content 💯
I’ve had a detailing business on the side of my full time job for about a year and have been putting things into place for me to do it full time and these videos are very helpful through this process. Great content
You easily can make 75k plus if you can market and upsell inflated and useless services like this kid. Just make sure you’re in an affluent region with an available market. This is a VERY value added dependent service, you MUST be able to communicate well and be a good salesman. If you can do that, you’ll have it made. No need for any real “detailing” skill.
However, HIGH quality paint correction without F-ing up the paint takes a little skill which can be learned very quickly.
I’m somewhat in the early stages of this same journey myself. And I was simply curious, how has/did the process go for you since you posted this 2 years ago of working full time for yourself in your detailing business?
@@thatkckidd.6563 probably not the answer you were looking for, but I don’t detail at all anymore other than my own vehicles. I was detailing Saturday and Sunday (all day) and working my full time job Monday-Friday which is an extremely physically strenuous job. Long story short I got burnt out but that doesn’t mean your experience will be the same as mine. Make plenty of time for yourself and don’t overwork yourself
Everyone commenting "this is not a ceramic coating" what sealant do you know of that lasts up to 18 months? Thought so. This is a branch for detailers to get into.. For the customers that don't want to pay over a grand, starting, for a 3+ year coating. And anyone commenting that for $600 you'd apply a traditional glass bottle ceramic coating, well I'm sure your work speaks for itself or you truly aren't charging enough. Luke, thank you for making more and more content for detailers that want to be profitable and make a living. You help us tremendously. Would never have thought of this. So much detailing industry stigma and BS.. don't let the haters get to you
Nobody is hating him. Ceramic coating or graphine coating is just a hydrophobic wax. That’s all it is.Your not going to get 18 month from a wax. And that’s all it is a wax.
Feynlab ceramic lite is $40 a bottle. You apply the whole car, go to lunch, come back from lunch and level it with two towels. I’ve gotten 2 years on my daily and it’s still going strong. Hoping for 3 years.
AK if your on 2 years of what you think is 3 years I suggest you apply it again.
You aren't getting 18months, 12months, 9, 6, etc from an Si02 spray like the junk he used. It'll show no signs of beading in 3months.
Brother. I am no detailer. I do not have a detailing business, nor do I want to (it's a lot of work!). I have no idea why UA-cam has shot me all of your videos , but I'm binge watching them all. Your business acument is on point, and you seem to really know what you do. Your energy is amazing, and I hope you do very well. Keep being awesome teaching the world your craft.
Fantastic video! At the end of the day, people aren't paying for the six hours you spend, they're paying for the ten years' experience you have that enables you to complete the job in 6 Hours
💯! As a mechanic, we don’t charge less because we’ve researched and bought tools to make the job faster w/ experience. You pay one price or more if the jobs a pain in the ass. Never less
AMAZING I love these tactics they are so helpful to my detailing business. Im gonna sell this package to my customer I detail his car every month. LUKE u underestimate optimum hyper polish. I used that stuff and it does like 85% of swirls not 60% u crazy. A one step polish for this car is a perfect amount of correction.👌🏽👌🏽👌🏽👌🏽👌🏽 great work bro
You’re going to apply a ceramic coating, every month onto a customers car..... 🤦♂️
This guy is the perfect example of the concept of a "motor mouth"!
Blah blah blah blah blah... its nice just to get the scrunbing sounds on the video. Dont give this guy cocaine 😳😂
Rxseven Parts 🤣
Change speed to 0.75x. Much better
toneman335 you don’t understand the value
he is actually very informative. he is talkative but that is good. he has taught me a lot. Thanks Luke!
This was a good honest job! The price point was spot on ! I can see the customer has took good care of the car and hey my daily gets the same treatment !
your buggin if you paying this guy $600 for this job..love my car 2 but this is a $150 job
@@dflex4180 no it's not if you have a real detailing business.
@@dflex4180 $150 for 6 hours of work?
$600 = 3-4 months of protection
$1200 = 5-7 YEARS of protection
Yeah that $600 is a great deal...
IF you buy all the products he’s using I guarantee you it’s more than 600$ only a fool would work for 6 hrs to get paid 150$😂and only someone with no money would suggest such a thing.
I 100% agree it makes sense to capture the market segment you are targeting with this. It provides grest value and results to the customer with a $600 budget. I don't like calling it a ceramic coating, it dilutes the coating industry. A ceramic spray sealant or ceramic based sealant is better terminology in my opinion. Keep in mind, for long term protection, you are putting your own reputation behind the products you install.
Great Video Luke! In response to your iron remover idea, i have a different point of view. If you use the iron remover before, you make it easier for the clay bar to pike up contaminants as well as the chemical loosening the particles. I just think that since clay bars aren't the cheapest things in the world, putting less stuff in the clay will make it last longer. We all have opinions and if it works for you then keep doing it as you have been super successful. Once again, great video!
And congrats on 100k!
@@Will-ii1dy Gyeon recommend that you use the iron remover before the wash of the vehicle, they say you don’t want iron particles in the wash mitt etc, so do the iron removal then wash it and then tar removal and then rinse and either job done or move on to clay and polish or whatever
Perfect business model and 100% top quality results
I like how everyone with a real profitable full time detailing business here love it and say this price is perfect but all the people who don't are whining saying it's a $150 job. Funny.
That's because the value of their time is $0. If they're earning 50,000 per day/week/month do you think that person would waste their time applying a ceramic coating? The answer is no, and the person only quoting the price of the ceramic simply isn't worth your time
Okay so while everybody is bashing him on "The Last Coat" which I sort of agree with and the "$600 for a spray sealant", he's charging for a lot more..
Full exterior wash, clay bar, iron decontamination, all windows and wheels/tires cleaned and dressed, 1 step paint correction, black trim restored, spray ceramic coating. $600 isn't crazy
But if I were doing this I'd probably be charging around $4-500 in my area
Exactly, lot of work and time consuming and it does take some experience to do it right. $600 sounds about right to me.
100k well deserved. Loving this new content
Respect to this guy and his mindset keep up the videos and great info you put out there! I definitely wanna get my business going like this guy here
Great Video! I use Adam’s Polishes Ceramic Spray all the time for this price point. Now Graphene Ceramic Spray Coating!👌🏼✨
I love your business mindset 🙌 I have a business and in the beginning I used to negotiate pricing. Now I don't because I know my worth and value. I've had people who once didn't use my services, call me later because they weren't happy with the other company they went with 😂 I believe cheaper doesn't always mean better 🙌🎯 Keep doing what you are doing!!!
If I would've found this guys channel before college, I wouldn't be going to college for business 😅 would've just went ahead and continued growing my detailing business instead of putting it on hold
Amazing Video! Helps us a loot, you and Apex are the only ones talking real money, others keep it a secret like someone`s gonna kill them if they tell you how much they charge for something. PS that`s exactly how i do it to, wash-clay-iron-rinse ...best way for me to ! Keep it up man. Respect !
Been prospecting the idea of a detailing business for years, instead of just learning all of this to do all of my own vehicles. Your video's been very helpful. Thanks man.
just curious since it’s been 3 years did you start and if you did how did it go?
Beautiful! This assisted me tremendously as I am doing my FIRST paint correction this week! Excited!
"Value" is something that gets thrown around so much....this is a really good way to demonstrate. Paying a guy a reasonable amount to go over every square inch of their car doing the most important and impactful things, and not artificially inflating the price with unnecessary services.
Opportunist, definitely.
I agree! Just find it unfortunate how he's choosing to communicate that value more recently. Calling the lady's Santa Fe an entry level car was a terrible way to start. And this should have been about developing relationship, getting the car back for maintenance work, etc. Instead the focus seems to be on "I just got away with 600 bucks because the lady doesn't really understand what I'm doing". If that's the case and considering she asked for shine, he could have used coconut oil on tires and she wouldn't know the difference.
@@JWL-UK I know my comment is 2 years too late but his commentary flew over your head,he said the client wasn’t interested in the high end process ,but something more cost effective for her to keep her daily driver in good shape he in turn cut some steps and used a less pricey ceramic ,he stated everything done to the car and what he said to the customer there was no sneaky “she doesn’t know anything “it’s all in the video.
I found that I was able to be faster with the claybar when the iron decon was used BEFORE claying. That's the reason why I use chemical before physical decon. But still, your arguments are very good concerning this!
his argument is non-existent. "I haven't seen empirical evidence, side-by-side, etc"
You use the easiest means to remove debris FIRST before going to harsher abrasives, simple order of operations: Rinse, Wash, Chemical Decon, Clay, Polish (test spot, if the results are good, continue, if not... compound then polish).
Logic works.
I like how you talk bro no bs & informational . Subbed , hope to learn loads from you
Appreciate your practical, up-front advice. You put your own opinions and techniques which have been successful (and some you have admitted openly have not been so successful) out there, which is refreshing. They also, unfortunately, open you up to lots of jealous, critical comments here. Keep it up. You’re taking the best approach!
No one should ever have to suffer because there good at what they do.
its always refreshing to hear what you have to say, i like to compromise and allow the customer more customization over the work this allows us to maximize profits, while many will say you need perfect paint we know the customer really just wants some additional protection but not perfection.
Very intelligent guy with an amazing depth of knowledge, but just as important, a great way of expressing himself and getting his message across. Bravo sir
Awesome Luke. You helped confirm an idea I had. Thank you so much and have a blessed rest of your day
So, Jesus help you sell more services?😂
I used CeraTrim on my new Transit Connect two or three weeks ago and I was very impressed with it. Good stuff for sure.
How long has it lasted
“Money is oxygen”! 100%
I like your business sense.
Good job!
12:20 i dont know anything about detailing but doing a clay bar first and then the iron remover makes sense to me. What if all the non-iron particles are physically preventing iron from coming up? Clay bar gets as much stuff out as physically possible. And then once all that stuff is out of the way - its time for chemical.
Makes perfect sense to me, unless the iron stuff doesnt wipe off or requires claybar after anyways
C quarts UK 3.0 is like $60-$70 and is a ceramic coating that comes in a little glass bottle
Takes longer to apply tho
100k, congratz man!! I'm subscribed since 13k.
man you are the guy for teaching... very well spoken dude!
Great. There are always questions you should ask each customer in regards to situations just like this. Ask how they feel about how their paint and car looks right now, it will easily let you know what potential services you can offer. Not everyone needs a lengthy correction and crazy coating, especially if they’re doing tunnel washes all the time. You need to find out how they wash their vehicle and how it’s driven. A weekend driven enthusiast vehicle would most likely want the works, whereas a daily driven tunnel washed vehicle would benefit from a quick polish and simple coating as anything else you’re just throwing money away.
I think using concise word choice helps the customer understand the differences in what sort of ceramic job youre doing and nudges them in the direction that matches their goal. I like Daily Driver Package to describe the job you did in the video and Showroom Package for the conventional, heavy paint correction style job.
For someone's daily driver what is the life expectancy of the coating? I have some clients that also would like a cheaper alternative to a full onset ceramic.
Did I just watch an 8 min long apple ad about a group of friends quitting their jobs and making it big?! Hell yeah I did.
Tomorrow will be a good day!
11:00 bead maker? you mean brake buster😂
Beat me to it haha
Yeah got that before me too hehe! Cleaning the tires and wheels with beadmaker....
WILSON REPLY!!!
That cera trim coating is wonderful!!!!!!
Thank you for this high quality, info packed video! Very informative, answering a lot of the questions I’ve had. Thanks, Luke!
Mothers ultimate hybrid products are great!
Yup. Like the mind set you are telling about iin this video.👍
Mr. Wilson I been watching your UA-cam videos. for the last 30years I been detailing for major car lots in Oklahoma I would like to take it to the next stage of detailing been watching your UA-cam videos for the last three years I have been learning on using ceramic spray
Exactly, if they want it I'm not gonna argue
$600 for a ceramic spray? Rather use c quartz UK, less than $100 and lasts longer
Man I didn't even watch the video and I understand what he's saying, you can charge $100 an hour to 6 different clients with this shitty "ceramic spray "
What detailer is applying Cquartz for $100?
James Gillespie you can buy the bottle for less than $100, not hard to apply it yourself if you watch some videos, detailers like to scare you that it’s super hard so that they can profit off it
@@chrisgutierrez6394 You're watching the wrong channel. This video was made for people running a business to become more profitable.
Will 1955 yeah but it’s also teaching you to scam people out of money lol
Great idea to upsell with an affordable coating add on!
Willy you are a blessing
He didn’t sell them just the coating , the coating doesn’t cost $600, he sold his entire service that took him 6 hours to do, that’s what’s he’s been trying to explain, please listen throughly to what he’s saying
I've been following Luke for 2 years. Extremely disappointed how he's been communicating his views in the last few videos. It should about value and customer satisfaction much more than price and profit. The former ensures the latter. And calling a Santa Fe an entry level car shows he's lost it. Still hope he will get the point, eventually.
I agree youre paying for the service and overall product, however he shouldnt have cheaped out with half a bottle of inexpensive spray "ceramic coating" He shouldve just used a real ceramic, I doubt it took the full 6 hours if he just did a one step polish.
Mr. Wilson sir, thank you so much for your experience and attention to detail, as well as your business sense. I appreciate very much your candid speech concerning value added applications and time spent application. Thanks again Luke.
Jeff Finder.
“Value added” is simply a marketing/sales term, to justify upselling services and “tricking” a customer into believing they got more than what they paid for, which 9/10 times is not the case.
Man, this is so helpful! This video is helping me adjust my approach to my customers.
A lot of haters in the comments. He’s prob making 100k a year and he uses critical thinking for every part of his business. Explaining to customers and giving them knowledge helps them understand the cost.
You are the man Luke. Love the video, you just elevated my company. Thank you and Happygrinding!!!! Much Love Bruh
Ceratrim glad to see the tlc products
Great job! Thank you, Luke for your advice you and a couple other UA-cam detailers have given me fantastic advice.
Congratulations 100k 👍🏼👍🏼
Oh that was amazing! You’re awesome and so easy to understand!😁👍
A Rubbernecker haha 🤣 My man vocab next level NASA 🚀 keep up great work
I was just about to order a thinner wheel well brush and then saw you use the speedmaster on this wheel well. Thanks!
I know its a fickle grey area, but for customers that you have good rapport with, it would be cool if you could get them to agree to get on camera for a reveal/reaction. Especially for jobs like this one or the red jeep.
Obviously not relative to the overall content or subject matter, I know, but it would be a fun little bonus for these specific jobs. Just food for thought.
THAT BEING SAID, I have been wanting to tell you that I really enjoy and appreciate your content. It is concise, informative, and really well articulated. It really speaks to someone like myself that has good business sense and an appreciation for like minded, studious individuals.
Keep on keepin on. Much love from Denver, CO
-Cheyne
The Ben Shapiro of car detailing! I really liked the end result of the trim and placed an order!
i like how you rinse of the foam then wash, i struggle to accept if foam does its job by lifting grime why some people wash car while its still covered in foam its obviously holding on to contaminants especially on lower panels
It's kinda funny that people today think silicone/ceramics are new. Just look at Nu Finish, they were like the original ceramic coat, it only sucked and can cause damage due to the large amount of heavy solvents in it. The tech is better, especially for paint, but it's totally not new. I see this video is a year old but there were quite a few silicone/ceramic based trim coatings around at the time. Years ago, people used to talk bad about silicones. They called them cheap and used to claim they would damage everything from tires to car paint to dash boards. They avoided it. Pretty sure that's why they started calling them "ceramics!" The carriers were the damaging aspect, not the silicone. The carriers were usually solvents that browned tires or cracked vinyl. My favorite tire dressing is Meguiars All Season. It has a decent dimethylsiloxane content, and I treat it like a ceramic coat since a little goes a very long way. I dribble it around a tire instead of spray, and work in with an applicator. For trim, I apply 2 or 3 thin coats and Ive seen it last close to a year. It will, like you said, leave patches on severely faded, chalky, porous trim, but 1 or 2 more coats on the parts that drank it up usually fixes it. A gallon of the stuff lasts me literally forever since I only use like 10ml for tires, and I use it on every customer car unless they specifically state they would prefer a water based tire dressing. That said, technicians choice makes a pigmented ceramic coat for rubber, vinyl, and plastic. It's like $15 -$25 for 2oz, and doesn't leave those "high spots" or streaks mentioned. Check it out!
Bunch of you are complaining about this video and ignoring all the work done. Detailed wash prep paint correction would cost 4-500 without ANY spray coating. yes the coating is cheap and easy, but the rest is not.
One of those true high end detailers that needs to use the customers water supply.
@mike h I have 30 years in the business, my truck has both power and 90 gallons of reverse osmosis water. All mounted in the bed.
@@watagump1 so you’re wasting money 🤣
Savage communicator. Well done!
Congrats on the 100k subscribers!!
Good content as always!!
Keep it up!!
All the best!!
I think a service like this would be far less controversial farther up north - where the only thing on a lot of potential customers' minds is "Can I get a few more years before road salt disintegrates my vehicle?"
finally a detailing video with a actual dirt car.
🔥 foam
Great video Luke! Keep up the great work! Where do I get the trim applicator pad?
Wow it came out perfect!! Quick question any sling from the tire shine I love shiny tires but a lot of products tend to sling a lot ?
When you pur your products on the tire take a dry rag and dry them off completely the shine will stay
I'm confused.......did you just use a iron remover AFTER claying? 🤔
he went on a spiel about "no empirical evidence... yadda yadda..." bottom line: Chemical Decon makes claying easier, and results in less marring, meaning less polishing is needed after.
But he's also hawking crappy snake oil like "The Last Coat" so.... the only thing that would be worse, is if he wear pimping Chemical Guys
Looks amazing!! Thank you for the video for someone like me getting into this business.
Congrats on 100k Luke!!!
I appreciate your content and honesty
That being said, this is also a great option for those of us that watch your channel but have no interest in starting a detailing business and just want to wash our own daily drivers.
Ultra useful tips bro
I say Gyeon can coat any day. I would be floored if this stuff last 9 months with just washing. Of course if you add a topper you will think it’s lasting longer. I like to know how long the coating last as a stand alone with proper washing. None of the videos no one seems to worried about high spots at all.
You should try AMMO NYC products
You got me with this video man. Nice job.
I'm not into shiney tires but those look glazed!
Lots of people hating it, I see both consumer/detailer cost-benefit here, a 30ml bottle of GTechnic/Nasiol, etc is about $70, and for about $50 you get an 8oz of Black Ice, and ok, we all know that a true coating will last longer, but c`mon guys this is a no brainer win-win, my 2 cents :)
unless you're the customer.
There's no other detailer on UA-cam who gives more info then Luke in each of his videos sometimes to the point that you need to watch the video more then once. I do wonder if the entire family talks at the speed Luke does ?
Dude the cat is out of the bag turtle wax hybrid solutions 3 in 1 for $13 per bottle...Two beers and 10 feet guaranteed you can’t tell the difference. Just applied to my $85,000 Audi S5 and you would think in auto spa did ceramic for $1500. In actuality it took me around 30 minutes for dirt cheap
Won't last long at all tho just have to reapply it
Mack Monro Yup piece of cake. I exert more energy walking to my mailbox and back then applying an entire coat of these new age DIY ceramic coats. The perfect solution for the weekend garage warriors. Which 99.7% of people on here are. Maybe if I had a Bugatti, or a Lamborghini to detail I would invest in one of these over the top dealer applied professional grade ceramic coats. Until then I’ll stick with my $13 a bottle stuff.
I like your path here.... kind of have been avoiding coatings because of time and expense on my end.
I love your business head! Keep on valuing your work bro! Keep it up!
Another great video and gave me some new ideas for my side gig. TY
Great Job. Gonna have to give these products a try. Thank you. B
Great information as usual.. keep up the great work and congratulations on 100k
I'm seeing very interested on your video and how to start a company, what kind tips you can give it for a beginner like what type of form is used to remember why you did the car for maintenance like what product you use for the car
Great video. Just speaks to the level of “better than” attitudes that go into this business a lot of the time. THIS is realistic. I think it’s a great idea and solution and a great money maker for the average customer. Great job. One note-you said you’re using “bead maker” to clean the wheels and wheel wells but I think you meant brake buster judging from the color. (Had to go back and look lol). That is what you meant right? I’m knew to this level of detailing (on personal stuff) and just trying to learn if you’re doing something out of the box! Thanks!
What's the camera setup you're using on your head , ? Looks awesome makes it easy
I have to say...I like this video..what a job, nice job...even through all the talking. lol. I think I might actually do the trim restorer. looks good and good price actually. not sure about the Spray ceramic seal stuff.?. huh
What do you think of factory paint on newer Lexus vehicles ?
If this guy had a lawn care business he would want at least $300 to $500 to cut my grass!
It's probably more like you're super cheap...
So i just want to say I really enjoy your content and it is really helping me start my own business in detailing. One day I would love to be on your level but I understand that takes time. With me starting out what is the best way i can market my business and what equipment and product do I need to start out just until I make enough to get more. I already have some store bought product and a shop vac that I used on my car and got the job done. I just don't want to break the bank just to start. So whatever advice or non super expensive equipment and product you recommend I would greatly appreciate it. Also im charging 100 to 150 a detail just wondering if that is to low because of the value I offer. I do apologize for the book im writing but just trying to learn the best way I can .
A professional ceramic coating can only apply one way. It’s ok if you are in for the $ but to me your are stealing from your clients. 60% of scratches remove and after ceramic coating apply is completely ridiculous. There is enough thief in this industry and you are one of them. It doesn’t last more than 8 months.
I'm not sure I agree but I don't disagree either. If the customer has all the details and possible drawbacks explained to them and they are still satisfied with the price and results, that's not theft that's business. On the other hand if the customer is mislead or deliberately left in the dark, then it's a bit of an immoral practice