Building Culturally Relevant Brands in 2024

At our event, on the 3rd of July, hosted in collaboration with Exposure London, Charlie Carpenter, CEO at Creativebrief sat down with Sophie More, Global Director of Digital Marketing, Media and Communications at William Grant & Sons, Raoul Shah, Founder and Joint CEO at Exposure and Jed Hallam, Co-Founder and Managing Director at CultureLab, to offer their expert opinions as part of a panel discussion.
Answering the key question ‘what does it really mean to build a culturally relevant brand in 2024?’ the panel discussed who is successfully achieving this and how they are going about the notoriously challenging task.
In 2024, culture is the word of the moment. It's on every brand brief, in every agency proposition but while culture dominates the industry thought leadership agenda does anybody actually know what it really means?