Being a real hiphop head and loving the culture is like being a real soccer fan. People gotta realise it wont always be up and up and up. Gotta be there for the rough times too. Every 'team' goes through a tough period
alternative hip hop is absolutely thriving. Think Freddie Gibbs, Run The Jewels, Blu, Billy Woods. Billy Woods owns his record label so he might be one of the closest if not closest to a grassroots rapper
3:14 because rap was never meant to be mainstream to begin with; a good portion of rap's best talents tend to be underground or independent, especially now!
It ain't like 2015-2020 no more everything just sounds the same, the beat, the concept, the lyrics sometimes are repetitive and the wrong artists keep blowing up.
@@JoseQuap0o nobody is complaining its good that artists are all using the same shit because that will inspire future creatives to be more unique which could start a whole new wave.. it always comes around full circle
@@JoseQuap0o Its the trend to hate on hiphop and say its dying whenever theres no charting rap songs which will make ppl think rap is actually dying... its all a facade to get views... why do you think these vids always make it your algorithim.... of course all similar content creators will make the same type of videos cuz they trying to milkf the algorithim.. Take every seat in the world
This is it. I was looking for a comment like this. The world has changed. The internet is no longer new. We are jaded with the medium of distribution/participation. I think the next step isn’t a new sound or new artist, I think it’s a new medium, a new way to participate with music/music cultures. I genuinely believe we need an infrastructure switch.
I don't mean this in a negative way, but the thing about rap is that there is a very low floor when it comes to skill, but a very high ceiling when it comes to greatness. The gap between the worst and best is probably the widest of any genre. It is simply easier to make rap music, but is more difficult to become a true great in rap as greatness in rap requires skill that not many people have. It is a situation where there are too many rap artists and the oversaturation is creating and promoting bad music.
I don't know if it's alone in that regard. I think most genre's fit that mold. We've all heard pop songs with really simple lyrics that a child could write. I don't listen to country but I'm sure there's a ton of simple country songs where they play the same 3 notes the whole song. Rock definitely has. Brain Stew by Greenday is just power chords up and down the scale the entire song. You can pick up a guitar and play that today, it's honestly that easy. We just got the tools now to make anyone sound good in any genre if we want to.
I disagree. More people can sing than can rap. Being able to rap is a feat. And there are plenty of pop stars with awful lyrics who can't hold a basic tune (even with auto-tune) with wildly successful careers... I think you are conflating accessibility with ability. I think the problem is that too many people don't respect hip hop, assume that it is 'easy' to do and believe that they have a 'right' to enter the genre. Everyone thinks that they can learn to rap, take a hip hop class or two, or break dance (as we saw at the Olympics) through imitation since they think there is no real technical skill, no standards, and most importantly no one to tell them 'no'. As the video points out, it's just a springboard for a quick come up (or a means of economic of economic escape), so the quality of music you get from people who don't give a damn about the genre is usually pretty awful. Hence, the 'gap' that you refer to.
Kind of like how when rock fell off in the early 2010s, rap falling off will bring the scene back under the control of dedicated rap fans. So in other words the underground will become the only-ground.
I promise you, rap is going to be mainstream for at least 3 more decades. Rock n roll didn’t fall off for like 60 years, and now rap is taking its place. First it was jazz, then it was rock n roll, and now it is rap
@@solo4889 Hip Hop is a 50 year old genre at this point. Also, there’s no hard and fast rule that a genre has to be around for a certain number of years before it can decline in popularity. Nobody is claiming Hip Hop is going to disappear. But by the numbers, its popularity has been declining since 2018. That’s just the facts
I'm old enough to remember all of the 90s (I was a kid the entire decade, but still remember). Most fans didn't give two fucks about mainstream appeal back then and the culture felt a lot more fun because the core fans decided what was hot, not casual fans I truly believe Hip Hop falling out of the mainstream will be great for fans who are passionate about the genre. The casuals are just going to have to find something else
@JRob1125 yall also tried to wholesale slaughter each other because some actor named Tupac told you to. I don't have a lot of respect for people that are so ignorant and incapable of thinking for themselves that they let a song dictact who the "opp" is. It's all a joke that should've ended with Pac and Biggie.
It kinda feels like the end of an era doesn’t it? It’s bittersweet. I miss the era just before trap became overly commercialized. 2010-2016 was such a great time to live through.
You was spitting the whole video. The culture need a reset (in the mainstream) to weed out the fakes and shine more light on those who respect the craft, culture, etc.
@@desiree896 shes one of the biggest rappers in your head... real rap fans know she pushed by the industry J's to ruin young girls minds, all of her numbers are fake and her art speaks for itself.. even with all the millions and fancy studio equipment she has access to her music sounds like poop.... the biggest rappers out rn are ppl like travis, drake, and kendrick
wdym we don't need poets back? alternative hip hop is thriving with excellent song writers and producers, good production and good song writing aren't mutually exclusive
@@babygrill01 ffs that’s not what i’m saying, i mean rappers don’t have to be a lyricist (although imo to be a good rapper you have to) there is a space in rap for club anthem /just fun party music. & if you wanna make that type of music you could at least be passionate abt it
@@desiree896 oh my bad bro. yeah I agree Ludacris for example wasn't the most innovative songwriter but is still a top tier rapper in understanding rhythm, song structure, cadence, and rhyme schemes. Those are different forms of artistry and not the only forms of artistry in rap. Artistry is withering away in the mainstream as you're saying
The music is just low vibrational. Hardly makes u wanna dance. All the topics and themes are violent, materialistic or vulgar. The POETRY has been all but extinguished. The original fans still remember when it was meaningful.
this is the point everyone forgets. Rap used to cycle through content shifts or different regions would have their own unique sounds balancing out the low/high vibrational themes.
@@alancotter4825there will always be lyrical rappers, I think the point they are making is that it is not mainstream. In the 2010s we had Dot, Cole, Wale etc making rap with bars that was mainstream and from this new generation post 2016 there is no one under 25 who can make albums like peak Dot, Cole, Drake etc
What’s really contributed to modern hip hop dying out is everyone that’s dying or getting locked up. Imagine where the game would be if we still had X, Mac, Dolph, juice, thug, peep, tay k, pop smoke, jayday, even 2pac and biggie. And countless others. Imagine if all these people could’ve grown old. Rap would be totally different
Half those were big pre 2015. This sound like a bot comment. Tay-k would be washed if he was still around. The only three I can give you are X, Popsmoke and Juice as they all had a unique niche. Especially the latter two who had consistent hot songs and hits
Bro eazy e died but we still have 4 members of NWA left. ODB died but we still have most of Wu--Tang left. Hip hop is not dead bc we don't have leaders but bc there aren't enough people seeking alternative hip hop. Yes labels absolutely have all the financial resources that make sure they profit off of every artist including mass marketing but if we don't reject their nonsense then that's on us as a people
Not only are the gates open for anyone to come in, but the industry gatekeeps certain rappers, even when they have the metrics, and offer something new, largely because they don't follow today's mainstream "standards" of hip-hop.
@@cggc5871he’s not hip hop smh dats da problem hip hop birthed from struggle and the streets 😂 dat person doesn’t fit into black American music because hip hop has always been viewed as black folks music UNTIL the internet and everyone wanted to insert themselves into a culture NOT meant for dem it’s weird
All these culture vultures dat wanna use hip hop for Dey personal gain 😂and move on to rock music wen Dey done smh EM doesn’t go in hip hop platforms NOR was his music targeted towards da people who founded it 😂he skipped lines and it’s documented and appealed to White Americans NoR he has influenced our culture
I have been saying similar things to friends...like once Drizzy, Cole and K Dot hang em up, the drop off is astonishing. Guys need to look at these dudes who have held on to their longevity and take notes, they RAP. I mean really use different flows, tempos, melodies etc. In short, they are creative. Lazy music aint cutting it anymore.
Drake got good lyrics but the sound is so basic no one interested in these 100 gigs😭✌️jcole is foodbank music how he even in the top 3 convos☠️and k dot gets carried by george floyd hype they not allat anyways
This is true tho theres barely any interesting mainstream sound not underground mainstream.(even tho underground rappers sound like the never grew up from the 90s). We need sonething new
@@Henochmq kid and curry are not household names. They're stars in the rap space but overall they're not My grandma doesn't listen to any rap music at all but she still knows who drake, Travis Scott, Cole, Kendrick, and Kanye is. Their names have transcended beyond the genre of rap. Jid and curry are not like that. Only rap fans know who they are still
I think there’s very few superstars because most people don’t wanna be superstars 99% people who come into rap to just make money and don’t care for the art. When you see artists like Travis Scott, Kanye west, Kendrick even drake you can tell they genuinely love this doing this
@@iusedtobepay Nah, you're just wrong. Album sales are useless in the age of streaming. Look at the acts on tour and thats where the moneys at, and they wont disclose that money. Reality is rap is still extremely popular, they're just not mainstream artists. Yall get too caught up in the internet/ media thinking its real life. The numbers are fake, the bodies in the venues say something different. Kendrick and Drake are more alike than they are not alike, they both industry babies. Most talented rappers are not in the industry, and they're selling tickets and merch.
he literally mentions in the video how travis scott is the latest rapper doing that 😭 name one rapper doing his type of numbers and maintaining them as long as he has that came after him
True its him , 21savage, drake, kendrick, future, youngthug, eminem and gunna(if the albumis good) that can still do numbers anymore and with the women, its even worse @@iusedtobepay
I feel like rap really took a huge slap during the SoundCloud and Clout Chase era, sure, we had talent (Juice World, X, Lil Uzi, Denzel Curry, Playboi Carti, etc) where anyone really could make a mediocre song and it'd go super viral. You even had influencers making mediocre music despite the lyrics to get a quick lick and not being very lyrical to your die hard super hip hop fan. I do feel like we had upcoming artists becoming stars (Lil Baby, Gunna, Polo G, Lil Durk) but now these guys are now slowly losing momentum.
real 2016 fans knew polo and durk not gonna last... they came from streets and want to but will never be mainstream, they can switch they sound all they want they image is what stops them
@@bane8305the single person to know Polo G in 2016 here? In this comment section? Also durk is still standing strong The street image has never hurt your chances of staying on top in rap music
When 50 and Kanye went at it, Kanye won the sales battle. He didn’t just beat 50, he phased out the street thug era that made people like Nas say “hip hop is dead” and that was becoming stale. After that, 808s came out and revolutionized the genre. Without it, there would be no Take Care, or Trilogy from Weeknd. Even fashion in the game changed. A cultural shift will happen soon that will set new grounds to establish whatever will rule next just like it did in 2007. The catalyst I think will be Kendrick and Drake in a first week sales battle just like 50 v Kanye. That’ll determine not only who’s really over the other in terms of respect and influence, but it will phase out the things that have been stale about this era, and will establish a new foundation to build upon if a certain person wins. 🤔
Rap is where 'Hair Metal' was in the 80s, everything is so OTT and everyone literally has the same long Hair styles..including you...and if you know anything about how Hair Metal fell way off, hip hop is basically waiting for its Nirvana moment.
I think we’re beyond that point tbh. The Hair Metal era for hip hop was the shinny suits to snap era. Our Nirvana Moment was the Blog era which has passed. I don’t think the genre gets another one of those. Much like Rock will slowly faded in major cultural presence . There will still be amazing music being made but 50 years is a long time to be that youth movement. We’ve seen it with RnB an older genre fade slowly also.
I agree but the 'hair' moment was the later 2Ks with hip-POP (BEP, Lil Jon, FloRida, experimental Wayne and YM)...the Nirvana moment was 2010-13 with backpack rap, odd future, A$ap, Drake and black hippy.... This is the NuMetal stage😂😂😂 and yes everyone dresses and sounds the same with just a handful of gems
Trap is so played out. Every new rapper these days is either a Carti clone or some other over-autotuned mumble rapper like Cash Cobain. It’s not impressive and all sounds the same. Novelty rappers like Ian and Lil Mabu getting famous off this shit for the irony. Meanwhile the lyrical rap fans dying of thirst waiting for one of the old guard to drop. To me it reads the same as the decline of rock in the 90s, post-Nirvana. Rap is now 50 years old. By the time rock was 50 years old it was falling off bad. It makes sense.
The world doesn't need a new superstar that's for sure, those days are over. We just need real human made music, warts and all, no autotune and good meaningful songwriting. Worshipping a superstar is a thing of the past as those people no longer have their own talent or opinions.
This is one problem I have with hiphop. No other genre kills their artists like hiphop. The culture around Rap is responsible for killing many upcoming artists. We lost Mac Miller, Juice and many others
I feel like pop is going to fall off soon, and I honestly think metal and rock are set for a huge comeback. The artists in those genres are young, hungry, and super inventive. When they finally hit their stride, it’s going to be unlike anything we've ever seen before.
Am a hip-hop head but I loved 90s rock( don't care what rock purist say about 90s rock😂). But I hope rock comes back, the creativity for rock is fathomless. It isn't constrained like hip-hop. From ballads, metal, punk, alt, grunge....so much variety. But rock fell off after the 90s because of a drop in talent and creativity
I think rap has been oversaturated with style over substance songs and artists and following the drake beef especially listeners are hungry for lyricism that has been largely absent in the scene, but I think it will see a resurgence once more lyricists replace the listening volume that rap has lost.
@@cggc5871 Use your brain how ain’t got nobody trying listen to Em when he’s got over 76 million monthly listeners and Tom MacDonald is fuckin trash why even put him and Em in the same sentence you can’t be a hip-hop fan if you say on the spectrum shit like that
I love Joji as an artist so much. He really experimented with his sound and voice for years, followed his passions and it paid off. An authentic example of someone doing something they love for the right reasons
I do feel like Travis Scott was the last person to fully become a superstar amongst other mega stars (Nicki, Drake, Cole, Kendrick, Kanye, etc). I don't think anyone else after him was able to reach that level of super-stardom. We lost some artists over the years who would've been on the same level as Travis, but unfortunately, they're not here to see that level of fame. Hell, some may have even fallen off or aren't getting that push by the industry. It would only be a matter of time before these veteran acts retire and there'd be no superstars in the rap scene to pass the torch down to.
@@silversoulken but you can't deny that we aren't seeing many artists being pushed into the spotlight for them to become the next superstar, it's not "doom and gloom" if it's straight facts
Exactly, the game is way oversaturated. Ppl need to let things dilute, but I can assume that at least 50% of the ppl here don’t even know what that word means 😭
i don’t feel like rap is dying, i think it’s the fans that just listen to what they like, and are not really trying to find new artists to listen to. A lot of great artist coming up this year🎉
Rap has lost its ability to trendset. That's the only reason that it's falling now. But, what is not being paid attention to is the resurgence of independence in Rap/Hip-Hop taking us back to grassroots. Because Rap has so many sounds and diversity, it's best to undertake a direct to consumer approach when reaching new people, giving artist also time to create quality music for core fans versus quantity trash for fly by nighters. This also gives the fans the option to choose what songs will be popular and select the new superstars, but we can't negate the older legends. DTC will help Hip-Hop/Rap stay atop of the game.
Let me give some info. The reason why we still have top runners like Kendrick, Nicki, Cole, Drake etc is because they blew up in a time where music consumption was different. It was the mixtape era and people like me used to listen to their projects on sites like Datpiff, when they were still up and coming. Physical copies were also an imperative factor as it hadn’t completely died out yet. The most important part is they gave us time to digest their bodies of work. In the physical copy days people used to wait in line and buy an album, and that was the only thing they would listen to for years on end because that was their only access, one copy and a player. Artists would take one to two+ years to release more music and give the consumer time to digest the project. Albums were also shorter and more diverse in terms of sound. It’s the reason why you’ll ask a lot of J.Cole fans what their favourite Cole album is and almost all of them will say 2014 Forest Hill Drive, or with Drake fans saying its Take Care, or with Kendrick fans saying TPAB or GKMC. These are albums we cherished and digested before the streaming era. Now that streaming is prevalent, music is consumed faster, and albums have to come out more often because streaming pays less. We, who came up during physical and mixtape era cling on to the Drakes and the Kendricks, because we appreciate them different. Let’s look at the bigger picture. Record labels and streaming. You have an artist who blows up in today’s time and would release a project with 20+ songs. They then make the same sounding songs because their contract perhaps states a deadline for each album. The album cannot be less than 20+ songs (if stated in their contract) because, streaming pays a fraction of a penny, meaning it has to be quantity over quality. This then turns into what you talked about on this video. I wouldn’t entirely blame it on the culture and rappers not coming up with creative concepts, we as consumers are also responsible. Labels like a formula that works. So if they see that drill is popping they will most definitely sign drill artists because it would be lucrative at that point. It will eventually dry up, because music is being consumed at a rapid rate and artists have to put out high volumes of music, which defeats the point of appreciating the art and giving it time to grow on you. Thats why people still call GKMC a classic, because it was not rushed, it was understood. There are a lot of gems in Raps underworld, labels just won’t commit because its not the “it” thing right now in todays ecosystem, and most of these artists are either signed to smaller departments or are independent, meaning they have to work with what they have. I don’t know if Country or Pop will suffer the same fate, I guess time will tell. It’s the “it” thing right now and labels will obviously invest more into these acts and control who sees what and how. And almost everyone wants to be included. I mean if we’re all listening to the same song we all feel a sense of connectivity and belonging, thats just human psychology. I mean Shaboozey’s still no.1 on the Billboard 100 right?
I actually disagree with you when it comes to the letting music digest part. If you look at most of the top rappers, they all released tons of music in the beginning of their careers. Eminem's 3 best albums all came out in a span of 4 years from 1999-2002. Kanye dropped an album every year from 2004-2013. Future dropped like 4 projects in 2015 alone. Travis Scott released 5 projects from 2013-2018. I think the true superstars of rap actual love music and because they love music and making music they don't care as much about things like when to drop a project and what the fans think and it results in unique sounding music. Where the guys that actually care about when to drop and whatever care too much and it ends up making the music sound generic
@@joyboy1720 I get you 100%. But remember I said one to two years span. Future did what he did at a time where the music climate was different, 2015. People were still consuming music different, my generation and the one before it, so with Future it worked out for him. Also he evolved the sound over the years and not many rappers sounded like him so he was never stuck. It was always interesting to see what was next “for the time the music came out”. Also Future started taking breaks later in his career too. He’s gone two years without releasing an album, which makes you listen to his older songs more because thats all you have. Also Ye and Em never really dropped a project every year. You can go look at the dates. Ye didn’t drop in the years 2006, 2009 and 2012. Life of Pablo came out 3 years after Yeezus. Em did not drop in the years 2001 and 2003. So yeah bro. I get what you mean though the albums obviously have to be really good, and sometimes people prefer their artist to drop regularly and it works. But if it’s too regular like in today’s world with so many artists, there is only a handful of songs you would listen to off an album because some people genuinely can’t keep up. The term “Mid” is really popularised nowadays, but back then I wouldn’t say the same. Not every album was good of course and people have opinions, but people genuinely cared more back then. If the music has replay value and is memorable because of the moments and worlds artists create with an album then it will stick, like what Travis did with Astroworld. I mean there will never be another Future, Thug, or Travis. Just think about the time they blew up and what it was like back then, and maybe you’ll try to understand my point. I mean bro literally said in the video that the last superstar to come out of rap was Travis, and I agree with him. Travis nearly outsold Sabrina Carpenter and it was just a re-release of his 10 year old album, you see what I’m saying? Travis literally blew up right before 2016, and I think streaming ramped up quite a bit around that year. Im not saying you’re wrong with the point you were getting across, you’re right, there’s a few exceptions. Art is subjective at the end of the day🥂
The fact that rod wave is never brought up in this conversation is insane to me. It’s probably because he’s selling out “superstar” venues with 80-90% black folks
that’s actually a really good way to put it. i see people getting offended about bro saying rap falling off but like he said it’s not a bad thing. people are trying new shit and eventually a new sound will come out of it and new up and coming artists will get their shine
I actually see this as the post-grunge era of rap. This was the era when rock began a slow decline. I see this as the slow decline of rap’s popularity. It won’t die completely just like rock, but it will become less and less relevant as other music takes over.
"Science project" rappers is a great way to describe them actually. I think you have a point about it being a good thing tho. All of the suits will just fall back and make science projects with other genre's.
I was saying this back in ‘16 when everybody and their mother were SoundCloud rapping. The quality of lyrics were absolute trash, and vultures like Post Malone, G-Eazy, Fat Nick, Lil Pump, and Bad Bhabie were getting regular play time. Once my military friends who didn’t listen to rap previously (they actually clowned it) started mentioning these “rappers” and talking about “this goes hard,” I knew it had gotten too mainstream and watered down, and it was only going to get worse. Country fans CRUSH posers who try and make a quick buck with poor quality. Rap seemed to be the only genre where they’d sign off on bozos like Malone and G-Eazy. Of course, it ended up getting worse with likes of Lil Pump, Jack Harlow, Ice Spice, Sexxy Red, hell even Da Baby and Cardi B in some ways. It was clear as day then that these folks didn’t respect hip hop nor understand its culture and origins, yet once the mainstream listeners got a hold of it, they acted as if they knew what legit good rap/hip hop was. The writing was on the wall about a decade ago. But I agree; we need this reset. Stop letting everyone get in, and stop letting casual/new listeners feel like they know legit hip hop.
it's impossible to gatekeep in the social media era. There is no quality control squadron. Whatever is controversial or engaging enough, good or bad, will get attention and a whole lotta money behind it
Doechiii from TDE who just released her debut mixtape has the highest potential imo of becoming the next rap star, especially since she can sing as well.
I think Juice WRLD was the most poised of all recent new artists to become a superstar…RIP He had the raw artistry to make it happen and was super adaptable
I hope we get something new and interesting soon. The SoundCloud and emo rap era felt like such a sea change. The closest thing we’ve got to that in the 2020s is probably rage but the rap scene doesn’t seem to have the same momentum it had when I was in high school. Things have gotten stagnant.
rappers like NLN have been dropping since 2017 and even gone on streaks of a song a week but still have 3k monthly listeners… to me it feels like we aren’t shedding light on the right rappers
Nothing but facts here. The capitalism and trends have cooked urban music, I wouldn’t say it’s dead but definitely on life support. I miss the blog era honestly. Side note: if you guys fw underground hip hop or R&B I review/react to a lot of dope upcoming artists on my channel. Tune in and update your playlists🔥
I’m so glad you called out Post Malone. I’m just so surprised that he doesn’t get the same criticisms as Drake. Dude is more of a culture vulture than Drake but somehow i feel he gets a pass. Why?! I really don’t know and it baffles my mind. Maybe if Kendrick calls him out on it people would finally realize who he really is 🤷🏽♂️
It's because we have seen White faces do this before so, historically speaking, we already knew he was gonna do it. Who is his core audience? It damn sure wasn't the core Hip-Hop fans because we knew where he was going to go from the jump. We can protest the artist but we can't gatekeep who listens.
I’m happy it is too, it’ll get us rid of these posers who use Hiphop as a launching pad, now they can just gone n do country. Also I think the new generation isn’t motivated to be artists they want money. Long as they have a check they don’t care
This is a chronically online take. Rap is NOT falling off. Legit the biggest beef between kendrick and drake just happened. We have sexy drill in NY, The whole female rapper boss era, The opium sound, the whole underground sound rn. Rap is mainstream. Every cultural thing that has happened this year has been influenced by Rap. The only genre which competes with rap rn is afrobeats… but the cultural influence is not as prevalent in afrobeats as rap.
WE WANT ROCK AND METAL MUSIC BACK, period! So tired of Fruity Loops music I need real instruments and music that means something. Or at leats I want rappers start to explore, change the beats, look for inspiration in 80-90's rap sound. At this point most of the rap sounds generic and boring. I think only Yeat and Ken Carson saving rap scene now
told y'all hip hop is dead/dying & ya said I was bugging lol 🤷🏾♂ it's over saturated + terrible economy + streamers / online personas leading the way in terms of market share of the youth
Black artists have to diversify: pop, country, rock, EDM and other genres, and must get back to exploring and innovating. The rap moguls sold out the genre multiple times for their own bag without protecting the genre. Now rappers will return to storytelling, making complex and interesting music with their own sound. PM Dawn, Lauryn Hill, etc
I think falling off meaning that rap is not going to be in the mainstream space. For the last 2 decades rap was the dominant genre, before that was pop and rock. Its just how it goes when a certain genre has its moments like rock had a hold on the music industry for the longest time, its not dead but it definitely took a backseat to pop and rap.
@@SniperXD-qo3jlcorrect but half wrong, pop is always the mainstream genre. Pop includes every single genre that is popular. Pop in each decade sounds different. Motown was pop at one point rap was absorbed by pop
Rap is the only genre where you listen to/pay to listen to someone brag about how they’re better than you, get more money than you, get more women/men than you, and basically roasting you the whole way through. With a few exceptions, I am now listening to rap less and less just because once you’ve heard one song, it feels like you’ve heard most of them. Lyrics aren’t substantial anymore, the producers/engineers should really be the ones getting the most credit since the beats carry a majority of the songs. These rappers are becoming more egotistical and disillusioned. I feel like this is all by design. Currently listening to more international stuff (mostly 80s city-pop and oldies/soul/Jazz) and it feels like my sound has been cleansed
the Roddy, Boogie, Polo, TJay, Baby & Durk wave is over Durk next album will tell a lot…I’m not judging the sales either, I wanna see if he’ll mature or still try to cosplay King Von
Its definitely a good thing. As commerical rap music declines, the need for drake will also be redundant. He doesnt have the capacity to make a take care or NWTS again. Just a guess.
I think the genre is getting more stable and more established. For a the longest time, rap has been seen as a "young man's game", but why is that? I think that disposing of the superstars of the genre as soon as they reach their prime as lyricists and performers for any novelty brought by a twenty-something newcomer, is dangerous for Hip-hop. Outside of rap, Taylor swift, Adele; Harry styles have been dominating the pop scene for decades, In RnB, Beyonce, Mariah Carrey, Arianna Grande (even Rihanna) are still considered the face of the genre yet nobody considers pop and RnB dead! Superstars are essential to lead, inspire, develop and recruit new artists. Their longevity speaks of their achievements and contributions to the game, thus, it should not be booed but celebrated since the second they fade into irrelevance, Hip-Hop would've truly taken its last breath.
It will never fall off. Even pop musicians aren't selling the same. I personally think people are just over celebrities and the artists today aren't exciting as they used too. Too much mediocre is being promoted
They don't want "gems" they want anybody desperate to make it in an industry that wouldn't piss on em if they were on fire. They don't want humans to think or have emotion or any of that that's why a lot of its soulless now. And when I say desperate I mean someone with an obviously negative influence (lika redd ora ice spice) desperate to have money and fame without necessarily having 0 talent, but will put out any type of song about nonsense as long as you throw a stack of money at em.
Prince explained this in an interview in the early 2000s. These labels are rich guys in suit and ties, they don't care about music. They care about money and what gullible person they can turn into a brand and pimp out.
@@albondeb3364No they aren't dangerous, they're not going to make money for the labels because they aren't pop or won't subject themselves to do idiotic stuff on the internet for shock value and make tiktokified dumbed down music since that is what's popular these days. Labels cannot pimp true talent and creativity because a true artist will never sacrifice those things or objectify themselves for attention and money.
@@kyngqyou444what say you about the fact that only fakers and actors are allowed into the industry? And how the public will only ever accept fakes and vultures like Drake, Central Cee and Lil Baby while the real artists stay ghostwriting and on the underground?? It feels racist. Like, does this happen in any other genre of music?
I think (mainstream) Hip Hop needs to rediscover who their audience is. Who is this music for now? Personally I’m excited to see where the genre goes :)
Culturally this is not a good thing, black artist will not chart and receive accolades in other genres, we dominate in rap, take that away its pop and everything else, r&b will not re-emerge either, because the young generation has not embraced it....
I know exactly right. I've been listening to rap since I was 12, but now I'm 20 and find it super boring. RapCaviar sucks, so does the underground, all the songs are sounding the same, there are no new stars. I've been more drawn now to other genres like alternative/indie. And besides, country is gaining so much momentum now because it's a rebellion against society and current values. Rap was a rebellion against society in the mid-late 2010s, but everyone got onto it, and it has now become society. Country's gonna keep getting big, but then eventually it's gonna fall off and there will be another genre that sticks up the middle finger to that and whatever society will become once country's race is run.
nah 2024 has been a great year so far for rap. just because it not #1 doesn't mean its fallen off, its still very popular and honestly the past 5 years we got a lot of shit but also stand out projects that are better than ever.
In my opinion everyone that would have been a REAL superstar or had any potential to change the rap game died early: Lil Peep, X, Juice, Von, Pop Smoke. And it's sad cause some DID change the game but they could not carry the new wave and shape it properly cause they died.
The exact problem is it all sounds the same that Trap sound is killing rap the lack of every rapper sound the same is killing rap the lack of innovation is killing rap it has nothing to do w/ streaming rap is stagnant stagnation is killing rap
trap music can never die its the most customizable genre. its the easiest to make in its most basic form, and you can combine it with any other genre or samples from anywhere to make something unique and creative
so many artists are pushing boundaries. but they get drowned out by these flashy one hit wonders so no one can see em. if you want an album filled with nostalgia aswell as new ideas stream almighty by 324kobe
Feels like it's time for evolution. It's just which path will come? Will we go cyberpunk techno something or revert to more basic and simplistic like music of the early 1900's
Everything evolves, but truthfully and ultimately, the new era of rap/rappers doesn't respect rap as an art form. Personally, this is why artists that emerged after Kendrick, Cole, Nicki, can't reach/attain the same heights of super stardom because they simply do not respect their craft, and therefore, their product is sub-par, diminished and repetitive.
To be honest I know this won't always translate to views but around the 2 minute mark, you mention underground hip hop doing its own thing. I completely agree, a handful of alternative hip hop from the 21st century imo is holding its weight with the 90s and some of the 80s. It would be great if we gave them more coverage because they very much deserve it.
I disagree that post malone is a culture vulture, his said this quote in 2017, everyone was saying that rap was uninspired and non lyrical in 2017 this was the year of lil pump and pop smoke, I don’t think there is anything wrong with what post said
@@matthewmartin7391 I am not talking about Ice Spice or Sexy Red. I am talking about people like Jdot Breezy, EBK Jaaybo, Chuckyy, Jay5ive, Mrow, Nino Paid, Bizzy Banks, etc.
Everyone and they mama seems to want to be a rapper and these self proclaimed rappers always choose this genre knowing it’s the easiest to make money by putting in zero effort into their “art”
I love hip hop, but I've been wanting hip hop to fall off since the 00's when I was in my teens. As an older dude, I saw what looked like hip hop having too big an impact on genres like RnB, becoming too all encompassing, while at the same time becoming more and more disconnected its roots and becoming pop. I'd love other black music genres to start taking center stage over hip hop in our culture and hip hop just being one of multiple different genres rather than the dominant force.
These rappers are played out, how the sell, how they interview, what they talk about. We need more substance and more truly likable people. These new people just robbing the art not all but most.
@@saintkevinofficial that’s what been happening look where that lead us. Look at the people of substance. Kendrick Cole etc they sell. These microwave rappers have gimmicks. Social media is not that important not to acknowledge real art. All the music is rushed with no real effort true art takes time. The streets is only one sub section it don’t account for all of hip hop and no one should let it. We wouldn’t have Kanye or em
@@pezzysquad I 100% agree with you, the only problem is, people have extremely short attention spans, so "real artists" are a pain in the ass for them because they're either likely to take their time making music and they don't constantly feed into the algorithm. In a world of instant gratification, a true artist is doomed.
Great observations 👍 the competition is higher in pop & lots of gatekeeping (radio stations) in country, so, most influencers will try to entry via rap and built legitimacy as they can go viral online with just a catchy hook or verse in this streaming tik tok era 🎵
Griselda (Benny in particular) has been the freshest breath of air, to me, in a long time. They took the NY/ Wu basement sound with Alchemist and evolved it in a modern scope.
Rap is going to be mainstream for at least 3 more decades. First it was jazz, then it was rock n roll, now it is rap. History repeats itself, for better and worse
Welp, it’s looking like White artists wanna be white again, 😂 they’re pulling less from hiphop & R&B and running to other genres for inspiration now, i.e. Country/Folk/Rock & Dance. Hispanic artists have been majorly reconnecting with their roots/regional sounds through the Corridos movement for example. K-pop has been eating Black Popstars lunch, with maximalist production, glossy videos, and all the choreography that used to be synonymous with black pop stars. The Black pop stars (apart form Chris Brown) stopped delivering on that front, so K-pop has filled the gap in the market for a new generation that now associates the showmanship and great choreography with them instead (i was shocked but not surprised by just how many black girls I saw a recent Kpop concert). Black music needs to make a comeback in general imo, the biggest black pop star and abandoned r&B to do a Country album, and a House album before that! But as far as rap specifically, it’s feeling like it has returned from summer break to suddenly learn it isn’t the popular girl in school anymore. 😅 an adjustment phase is needed.
i completely agree this will happen but it will ONLY happen if R&B learns to disconnect its self with rap. The genres are synonymous with each other nowadays.
Yeah, same to be honest. I honestly don't think anyone or anything will happen to resurrect this genre. I think this is an overall music problem by the way. But when hip hop falls off, it's going the way of Rock, R&B, Reggae, Soul and so on.
@@saintkevinofficial Early memphis 1993-1995 comes to mind, late 80s NY hip hop, california and compton scene late 90s Believe it or not there was a world before crunk 💀
As someone who was around when rap was more lyrical, it’s apparent that people want more from artists… unless you’re passionate about the art form or find ways to creatively reinvent yourself, it’s impossible to consistently drop music that captures others, especially if you don’t have the talent or the drive to sharpen your skills. Even if rap doesn’t immediately reset with a batch of new artists, I’m just happy that legacy artists have a chance to rise again & make the money they deserve
(not saying black america deserved this).... but this is what american culture gets for rejecting art for clout. the industry is a virus. 😂 like holy shit yall co-signed Lil Yatchy wtf did you think was coming next? another Nas? naw yall got Lil Nas X hahahah
I would looooooooooooove to have your insight to Doechii, she seems like the start of a renaissance - we might be alright (her mixtape dropped on Friday, she is with TDE and incredibly talented)
@@thedon0516she is very unique and versatile, that’s for sure. I don’t wanna be like “she is not like them other girlies” but she is in a league of her own
Another reason why rap “fell off”: other genres that are popular with POC like reggaeton, afrobeats, and house have taken away a good chunk of its marketshare. But rap will always be there for the heads, and if anything it’ll become more cool and unique to be a “hip hop” head.
Being a real hiphop head and loving the culture is like being a real soccer fan. People gotta realise it wont always be up and up and up. Gotta be there for the rough times too. Every 'team' goes through a tough period
Perfect analogy with my FC Barcelona
@@khanyisaking4890 I feel you 😭, we in the duldrums
Rap has never been on the down n down tho lol. Like ever in our lives until now. And thts alarming.
I lived through 2006-2010 which in my opinion was a terrible time for rap music.
Facts facts facts. Stick with it. The art will be more daring and less commercial. More room for growth and experimentation.
Rap went through its commercialized era. Now we need grass roots era
rap needs its jojo siwa era
alternative hip hop is absolutely thriving. Think Freddie Gibbs, Run The Jewels, Blu, Billy Woods. Billy Woods owns his record label so he might be one of the closest if not closest to a grassroots rapper
That's a nga 😭
After hairmetal came grunge then the end of the rock era
No?
Yup
3:14 because rap was never meant to be mainstream to begin with; a good portion of rap's best talents tend to be underground or independent, especially now!
It ain't like 2015-2020 no more everything just sounds the same, the beat, the concept, the lyrics sometimes are repetitive and the wrong artists keep blowing up.
2016 started all this 😂 don't complain now
@@JoseQuap0o nobody is complaining its good that artists are all using the same shit because that will inspire future creatives to be more unique which could start a whole new wave.. it always comes around full circle
@@bane8305 every hip hop content Creator is complaining about the state of hip-hop. Take several seats
@@JoseQuap0o Its the trend to hate on hiphop and say its dying whenever theres no charting rap songs which will make ppl think rap is actually dying... its all a facade to get views... why do you think these vids always make it your algorithim.... of course all similar content creators will make the same type of videos cuz they trying to milkf the algorithim.. Take every seat in the world
J.I.D. Is the last hope for the younger generation.
Its bigger than just music, the whole world is slowing down, everyone getting more isolated
True
This is it. I was looking for a comment like this. The world has changed. The internet is no longer new. We are jaded with the medium of distribution/participation. I think the next step isn’t a new sound or new artist, I think it’s a new medium, a new way to participate with music/music cultures. I genuinely believe we need an infrastructure switch.
@@nolongerinvolvedfacts
@@nolongerinvolved
Actual, real, and honest comment.
Yea but isolation should mean content and entertainment should be on the rise
I don't mean this in a negative way, but the thing about rap is that there is a very low floor when it comes to skill, but a very high ceiling when it comes to greatness. The gap between the worst and best is probably the widest of any genre. It is simply easier to make rap music, but is more difficult to become a true great in rap as greatness in rap requires skill that not many people have. It is a situation where there are too many rap artists and the oversaturation is creating and promoting bad music.
But so many times I think that if they just have better and way more interesting production, the music would be way better
That’s very true!
I don't know if it's alone in that regard. I think most genre's fit that mold. We've all heard pop songs with really simple lyrics that a child could write. I don't listen to country but I'm sure there's a ton of simple country songs where they play the same 3 notes the whole song. Rock definitely has. Brain Stew by Greenday is just power chords up and down the scale the entire song. You can pick up a guitar and play that today, it's honestly that easy.
We just got the tools now to make anyone sound good in any genre if we want to.
perfectly put
I disagree. More people can sing than can rap. Being able to rap is a feat.
And there are plenty of pop stars with awful lyrics who can't hold a basic tune (even with auto-tune) with wildly successful careers...
I think you are conflating accessibility with ability.
I think the problem is that too many people don't respect hip hop, assume that it is 'easy' to do and believe that they have a 'right' to enter the genre.
Everyone thinks that they can learn to rap, take a hip hop class or two, or break dance (as we saw at the Olympics) through imitation since they think there is no real technical skill, no standards, and most importantly no one to tell them 'no'.
As the video points out, it's just a springboard for a quick come up (or a means of economic of economic escape), so the quality of music you get from people who don't give a damn about the genre is usually pretty awful.
Hence, the 'gap' that you refer to.
Kind of like how when rock fell off in the early 2010s, rap falling off will bring the scene back under the control of dedicated rap fans. So in other words the underground will become the only-ground.
I doubt that
I promise you, rap is going to be mainstream for at least 3 more decades. Rock n roll didn’t fall off for like 60 years, and now rap is taking its place.
First it was jazz, then it was rock n roll, and now it is rap
@@solo4889 Hip Hop is a 50 year old genre at this point. Also, there’s no hard and fast rule that a genre has to be around for a certain number of years before it can decline in popularity.
Nobody is claiming Hip Hop is going to disappear. But by the numbers, its popularity has been declining since 2018. That’s just the facts
I'm old enough to remember all of the 90s (I was a kid the entire decade, but still remember). Most fans didn't give two fucks about mainstream appeal back then and the culture felt a lot more fun because the core fans decided what was hot, not casual fans
I truly believe Hip Hop falling out of the mainstream will be great for fans who are passionate about the genre. The casuals are just going to have to find something else
@JRob1125 yall also tried to wholesale slaughter each other because some actor named Tupac told you to. I don't have a lot of respect for people that are so ignorant and incapable of thinking for themselves that they let a song dictact who the "opp" is. It's all a joke that should've ended with Pac and Biggie.
It kinda feels like the end of an era doesn’t it? It’s bittersweet. I miss the era just before trap became overly commercialized. 2010-2016 was such a great time to live through.
That was the last era completely.
2010-16 was an awesome era. Made my college life so enjoyable.
2010-2018 tbh
You was spitting the whole video. The culture need a reset (in the mainstream) to weed out the fakes and shine more light on those who respect the craft, culture, etc.
I respect your comment, this thing either has meaning or no meaning
i agree & i don’t even feel like we need the poets back in rap, but we could at LEAST get people who gaf about rap as a whole
like how is ice spice one of the biggest rappers rn and she literally couldn’t care less about it 🤦🏽♀️🤦🏽♀️
@@desiree896 shes one of the biggest rappers in your head... real rap fans know she pushed by the industry J's to ruin young girls minds, all of her numbers are fake and her art speaks for itself.. even with all the millions and fancy studio equipment she has access to her music sounds like poop.... the biggest rappers out rn are ppl like travis, drake, and kendrick
wdym we don't need poets back? alternative hip hop is thriving with excellent song writers and producers, good production and good song writing aren't mutually exclusive
@@babygrill01 ffs that’s not what i’m saying, i mean rappers don’t have to be a lyricist (although imo to be a good rapper you have to) there is a space in rap for club anthem /just fun party music. & if you wanna make that type of music you could at least be passionate abt it
@@desiree896 oh my bad bro. yeah I agree Ludacris for example wasn't the most innovative songwriter but is still a top tier rapper in understanding rhythm, song structure, cadence, and rhyme schemes. Those are different forms of artistry and not the only forms of artistry in rap. Artistry is withering away in the mainstream as you're saying
The music is just low vibrational. Hardly makes u wanna dance. All the topics and themes are violent, materialistic or vulgar. The POETRY has been all but extinguished. The original fans still remember when it was meaningful.
You say that as if people don’t make lyrical rap like JID and Denzel. If you actually cared and wanted to listen you’d find it.
Listen to Sistanem by JID and say that isn’t poetry. Just because Drake releases trash doesn’t mean the genre has no substance
this is the point everyone forgets. Rap used to cycle through content shifts or different regions would have their own unique sounds balancing out the low/high vibrational themes.
@@alancotter4825there will always be lyrical rappers, I think the point they are making is that it is not mainstream. In the 2010s we had Dot, Cole, Wale etc making rap with bars that was mainstream and from this new generation post 2016 there is no one under 25 who can make albums like peak Dot, Cole, Drake etc
Slow down goofy wit ur dweeb ahh dictionary recitials😭✌️they want sum to dance to they not listening to a spelling bee☠️
What’s really contributed to modern hip hop dying out is everyone that’s dying or getting locked up. Imagine where the game would be if we still had X, Mac, Dolph, juice, thug, peep, tay k, pop smoke, jayday, even 2pac and biggie. And countless others. Imagine if all these people could’ve grown old. Rap would be totally different
🗣️🗣️🗣️
Most of those foos suck
@@welfare_baybee 😂 fr
Half those were big pre 2015. This sound like a bot comment. Tay-k would be washed if he was still around. The only three I can give you are X, Popsmoke and Juice as they all had a unique niche. Especially the latter two who had consistent hot songs and hits
Bro eazy e died but we still have 4 members of NWA left. ODB died but we still have most of Wu--Tang left. Hip hop is not dead bc we don't have leaders but bc there aren't enough people seeking alternative hip hop. Yes labels absolutely have all the financial resources that make sure they profit off of every artist including mass marketing but if we don't reject their nonsense then that's on us as a people
Not only are the gates open for anyone to come in, but the industry gatekeeps certain rappers, even when they have the metrics, and offer something new, largely because they don't follow today's mainstream "standards" of hip-hop.
-tom macdonald fan😭✌️
@@cggc5871he’s not hip hop smh dats da problem hip hop birthed from struggle and the streets 😂 dat person doesn’t fit into black American music because hip hop has always been viewed as black folks music UNTIL the internet and everyone wanted to insert themselves into a culture NOT meant for dem it’s weird
All these culture vultures dat wanna use hip hop for Dey personal gain 😂and move on to rock music wen Dey done smh EM doesn’t go in hip hop platforms NOR was his music targeted towards da people who founded it 😂he skipped lines and it’s documented and appealed to White Americans NoR he has influenced our culture
@@purrfitazitgetz3365 the way the whole world feels entitled to our culture is actually insane.
@@raymonds7492 THISSS
I'm glad somebody else is acknowledging that a lot of these new "rappers" couldn't wrap they way around a Christmas gift to save they lives
😂🤣🤣
@@jghifiversveiws8729 Disney Channel Let It Shine ahhh roast
Slow down goofy wit ur dweeb ahh dictionary recitials😭✌️
That’s all people talk about lol it’s the most mainstream opinion to have
@@jghifiversveiws8729 slow down g00fy wit ur dweeeb ahh dictionary recitials😭✌️
I have been saying similar things to friends...like once Drizzy, Cole and K Dot hang em up, the drop off is astonishing. Guys need to look at these dudes who have held on to their longevity and take notes, they RAP. I mean really use different flows, tempos, melodies etc. In short, they are creative. Lazy music aint cutting it anymore.
Drake got good lyrics but the sound is so basic no one interested in these 100 gigs😭✌️jcole is foodbank music how he even in the top 3 convos☠️and k dot gets carried by george floyd hype they not allat anyways
This is true tho theres barely any interesting mainstream sound not underground mainstream.(even tho underground rappers sound like the never grew up from the 90s).
We need sonething new
We still got JiD, Denzel Curry etc I think rap will be in good hands not right now tho
@@Henochmq kid and curry are not household names. They're stars in the rap space but overall they're not
My grandma doesn't listen to any rap music at all but she still knows who drake, Travis Scott, Cole, Kendrick, and Kanye is. Their names have transcended beyond the genre of rap. Jid and curry are not like that. Only rap fans know who they are still
Nah sometimes I think these big names take light from upcoming taletented underground artists
I think there’s very few superstars because most people don’t wanna be superstars 99% people who come into rap to just make money and don’t care for the art. When you see artists like Travis Scott, Kanye west, Kendrick even drake you can tell they genuinely love this doing this
Travis scott selling 370K on a 10 year old mixtape…
He’s an outlier and the last real rap superstar
@@iusedtobepay Nah, you're just wrong. Album sales are useless in the age of streaming. Look at the acts on tour and thats where the moneys at, and they wont disclose that money. Reality is rap is still extremely popular, they're just not mainstream artists. Yall get too caught up in the internet/ media thinking its real life. The numbers are fake, the bodies in the venues say something different. Kendrick and Drake are more alike than they are not alike, they both industry babies. Most talented rappers are not in the industry, and they're selling tickets and merch.
he literally mentions in the video how travis scott is the latest rapper doing that 😭 name one rapper doing his type of numbers and maintaining them as long as he has that came after him
True its him , 21savage, drake, kendrick, future, youngthug, eminem and gunna(if the albumis good) that can still do numbers anymore and with the women, its even worse @@iusedtobepay
@@iusedtobepayall the stars from the new gen shot n killed or od young asf it hurts to see how they doing the boi Jared and Jah nowadays 😪
We’ve hit the cycle. This is 2008/2009 all over again. The next Cole, Dot, Drake is out there with the next come up, overly dedicated / so far gone.
I feel like rap really took a huge slap during the SoundCloud and Clout Chase era, sure, we had talent (Juice World, X, Lil Uzi, Denzel Curry, Playboi Carti, etc) where anyone really could make a mediocre song and it'd go super viral. You even had influencers making mediocre music despite the lyrics to get a quick lick and not being very lyrical to your die hard super hip hop fan.
I do feel like we had upcoming artists becoming stars (Lil Baby, Gunna, Polo G, Lil Durk) but now these guys are now slowly losing momentum.
Yep July Jackson made a video about this. SoundCloud era opened the doors even wider so tht ANYBODY can get in. Tht era negated talent
facts. rap died when it became strictly a popularity contest
real 2016 fans knew polo and durk not gonna last... they came from streets and want to but will never be mainstream, they can switch they sound all they want they image is what stops them
@@freezhollywood July still a hidden gem, when he gets his recognition it’s going to cause pandemonium 😂
@@bane8305the single person to know Polo G in 2016 here? In this comment section? Also durk is still standing strong
The street image has never hurt your chances of staying on top in rap music
When 50 and Kanye went at it, Kanye won the sales battle. He didn’t just beat 50, he phased out the street thug era that made people like Nas say “hip hop is dead” and that was becoming stale. After that, 808s came out and revolutionized the genre. Without it, there would be no Take Care, or Trilogy from Weeknd. Even fashion in the game changed.
A cultural shift will happen soon that will set new grounds to establish whatever will rule next just like it did in 2007. The catalyst I think will be Kendrick and Drake in a first week sales battle just like 50 v Kanye. That’ll determine not only who’s really over the other in terms of respect and influence, but it will phase out the things that have been stale about this era, and will establish a new foundation to build upon if a certain person wins. 🤔
Kanye won the sales battle, 50 cent made all the money
@@timb6755 that’s not the point, but you’re not wrong lol
Rap is where 'Hair Metal' was in the 80s, everything is so OTT and everyone literally has the same long Hair styles..including you...and if you know anything about how Hair Metal fell way off, hip hop is basically waiting for its Nirvana moment.
There were a bunch of bands before Nirvana that contributed to that major cultural shift, but point taken.
I think we’re beyond that point tbh. The Hair Metal era for hip hop was the shinny suits to snap era. Our Nirvana Moment was the Blog era which has passed. I don’t think the genre gets another one of those. Much like Rock will slowly faded in major cultural presence . There will still be amazing music being made but 50 years is a long time to be that youth movement. We’ve seen it with RnB an older genre fade slowly also.
@@jaleelthompson927 I agree
We already had that moment I feel and it came and went because who was apart of it died. Not to sound morbid or anything but yeah.
I agree but the 'hair' moment was the later 2Ks with hip-POP (BEP, Lil Jon, FloRida, experimental Wayne and YM)...the Nirvana moment was 2010-13 with backpack rap, odd future, A$ap, Drake and black hippy....
This is the NuMetal stage😂😂😂 and yes everyone dresses and sounds the same with just a handful of gems
Trap is so played out. Every new rapper these days is either a Carti clone or some other over-autotuned mumble rapper like Cash Cobain. It’s not impressive and all sounds the same. Novelty rappers like Ian and Lil Mabu getting famous off this shit for the irony. Meanwhile the lyrical rap fans dying of thirst waiting for one of the old guard to drop. To me it reads the same as the decline of rock in the 90s, post-Nirvana. Rap is now 50 years old. By the time rock was 50 years old it was falling off bad. It makes sense.
this pre nirvana hopefully
corny mainstream listener
X was supposed to become the next superstar but he died
And Juice
Pac and BIG died but we have been getting the next superstar since. What happened after Xxx, Juice and Pop???
Yes as guys like diddy and jay z controlled dominance
The world doesn't need a new superstar that's for sure, those days are over. We just need real human made music, warts and all, no autotune and good meaningful songwriting. Worshipping a superstar is a thing of the past as those people no longer have their own talent or opinions.
This is one problem I have with hiphop. No other genre kills their artists like hiphop. The culture around Rap is responsible for killing many upcoming artists.
We lost Mac Miller, Juice and many others
Pop smoke king von juice wrld should’ve been the new lead in rap rn
Dead ass like we genuinely had a new generation of superstar rappers on the rise but they literally just all died
@@amarisabstractmind6635low key kind of hilarious.
@@STOPPEDINCOLORADO ong it’s like some final destination shit😭😭
And xxx shit is wild out here
idk about pop smoke and king von but juice and x 100%
I feel like pop is going to fall off soon, and I honestly think metal and rock are set for a huge comeback. The artists in those genres are young, hungry, and super inventive. When they finally hit their stride, it’s going to be unlike anything we've ever seen before.
I can see that happening.
Am a hip-hop head but I loved 90s rock( don't care what rock purist say about 90s rock😂). But I hope rock comes back, the creativity for rock is fathomless. It isn't constrained like hip-hop. From ballads, metal, punk, alt, grunge....so much variety. But rock fell off after the 90s because of a drop in talent and creativity
Kenny Mason and Paris, Texas boutta go crazy
@@aShwoodTXParis Texas mentioned!!! Those guys bring the heat 🔥
@@MW-dd8vk frfr the first time I heard PANIC! I lost my shit
I think rap has been oversaturated with style over substance songs and artists and following the drake beef especially listeners are hungry for lyricism that has been largely absent in the scene, but I think it will see a resurgence once more lyricists replace the listening volume that rap has lost.
@@Osamathegamer no g000fy no one tryin to hear em dw33b ahh dictionary recitials😭✌️u want substance tom macdonald is right there too☠️
@@cggc5871 Use your brain how ain’t got nobody trying listen to Em when he’s got over 76 million monthly listeners and Tom MacDonald is fuckin trash why even put him and Em in the same sentence you can’t be a hip-hop fan if you say on the spectrum shit like that
I love Joji as an artist so much. He really experimented with his sound and voice for years, followed his passions and it paid off. An authentic example of someone doing something they love for the right reasons
I do feel like Travis Scott was the last person to fully become a superstar amongst other mega stars (Nicki, Drake, Cole, Kendrick, Kanye, etc). I don't think anyone else after him was able to reach that level of super-stardom. We lost some artists over the years who would've been on the same level as Travis, but unfortunately, they're not here to see that level of fame. Hell, some may have even fallen off or aren't getting that push by the industry. It would only be a matter of time before these veteran acts retire and there'd be no superstars in the rap scene to pass the torch down to.
This is the most doom and gloom post for no reason
@@silversoulken but you can't deny that we aren't seeing many artists being pushed into the spotlight for them to become the next superstar, it's not "doom and gloom" if it's straight facts
Rap anit falling off it's the artist lol
Exactly, the game is way oversaturated. Ppl need to let things dilute, but I can assume that at least 50% of the ppl here don’t even know what that word means 😭
These corny mainstream listeners think they know everything
Well bad rap is falling off. Good rap still going
strong
Going strong but not even charting?
@@saintkevinofficial maybe we dont need the charts
@@saintkevinofficial i dunno I don't keep track of charts I'm more into music
@@saintkevinofficial just because it doesn't go number 1 every time an album drops it doesn't mean it's dead you hater.
No one give a fuck bout charts except mainstream rappers
i don’t feel like rap is dying, i think it’s the fans that just listen to what they like, and are not really trying to find new artists to listen to. A lot of great artist coming up this year🎉
Every time we get close to a superstar they died, fumble or locked up
because the community allowed Hip Hop to become a MadTV Parody. this decline could actually revamp the sound, structure & subject matter
Rap has lost its ability to trendset. That's the only reason that it's falling now. But, what is not being paid attention to is the resurgence of independence in Rap/Hip-Hop taking us back to grassroots. Because Rap has so many sounds and diversity, it's best to undertake a direct to consumer approach when reaching new people, giving artist also time to create quality music for core fans versus quantity trash for fly by nighters. This also gives the fans the option to choose what songs will be popular and select the new superstars, but we can't negate the older legends. DTC will help Hip-Hop/Rap stay atop of the game.
Let me give some info. The reason why we still have top runners like Kendrick, Nicki, Cole, Drake etc is because they blew up in a time where music consumption was different. It was the mixtape era and people like me used to listen to their projects on sites like Datpiff, when they were still up and coming. Physical copies were also an imperative factor as it hadn’t completely died out yet. The most important part is they gave us time to digest their bodies of work. In the physical copy days people used to wait in line and buy an album, and that was the only thing they would listen to for years on end because that was their only access, one copy and a player. Artists would take one to two+ years to release more music and give the consumer time to digest the project. Albums were also shorter and more diverse in terms of sound. It’s the reason why you’ll ask a lot of J.Cole fans what their favourite Cole album is and almost all of them will say 2014 Forest Hill Drive, or with Drake fans saying its Take Care, or with Kendrick fans saying TPAB or GKMC. These are albums we cherished and digested before the streaming era. Now that streaming is prevalent, music is consumed faster, and albums have to come out more often because streaming pays less. We, who came up during physical and mixtape era cling on to the Drakes and the Kendricks, because we appreciate them different. Let’s look at the bigger picture. Record labels and streaming. You have an artist who blows up in today’s time and would release a project with 20+ songs. They then make the same sounding songs because their contract perhaps states a deadline for each album. The album cannot be less than 20+ songs (if stated in their contract) because, streaming pays a fraction of a penny, meaning it has to be quantity over quality. This then turns into what you talked about on this video. I wouldn’t entirely blame it on the culture and rappers not coming up with creative concepts, we as consumers are also responsible. Labels like a formula that works. So if they see that drill is popping they will most definitely sign drill artists because it would be lucrative at that point. It will eventually dry up, because music is being consumed at a rapid rate and artists have to put out high volumes of
music, which defeats the point of appreciating the art and giving it time to grow on you. Thats why people still call GKMC a classic, because it was not rushed, it was understood. There are a lot of gems in Raps underworld, labels just won’t commit because its not the “it” thing right now in todays ecosystem, and most of these artists are either signed to smaller departments or are independent, meaning they have to work with what they have. I don’t know if Country or Pop will suffer the same fate, I guess time will tell. It’s the “it” thing right now and labels will obviously invest more into these acts and control who sees what and how. And almost everyone wants to be included. I mean if we’re all listening to the same song we all feel a sense of connectivity and belonging, thats just human psychology. I mean Shaboozey’s still no.1 on the Billboard 100 right?
I actually disagree with you when it comes to the letting music digest part. If you look at most of the top rappers, they all released tons of music in the beginning of their careers. Eminem's 3 best albums all came out in a span of 4 years from 1999-2002. Kanye dropped an album every year from 2004-2013. Future dropped like 4 projects in 2015 alone. Travis Scott released 5 projects from 2013-2018. I think the true superstars of rap actual love music and because they love music and making music they don't care as much about things like when to drop a project and what the fans think and it results in unique sounding music. Where the guys that actually care about when to drop and whatever care too much and it ends up making the music sound generic
@@joyboy1720 I get you 100%. But remember I said one to two years span. Future did what he did at a time where the music climate was different, 2015. People were still consuming music different, my generation and the one before it, so with Future it worked out for him. Also he evolved the sound over the years and not many rappers sounded like him so he was never stuck. It was always interesting to see what was next “for the time the music came out”. Also Future started taking breaks later in his career too. He’s gone two years without releasing an album, which makes you listen to his older songs more because thats all you have.
Also Ye and Em never really dropped a project every year. You can go look at the dates. Ye didn’t drop in the years 2006, 2009 and 2012. Life of Pablo came out 3 years after Yeezus. Em did not drop in the years 2001 and 2003.
So yeah bro. I get what you mean though the albums obviously have to be really good, and sometimes people prefer their artist to drop regularly and it works. But if it’s too regular like in today’s world with so many artists, there is only a handful of songs you would listen to off an album because some people genuinely can’t keep up. The term “Mid” is really popularised nowadays, but back then I wouldn’t say the same. Not every album was good of course and people have opinions, but people genuinely cared more back then. If the music has replay value and is memorable because of the moments and worlds artists create with an album then it will stick, like what Travis did with Astroworld. I mean there will never be another Future, Thug, or Travis. Just think about the time they blew up and what it was like back then, and maybe you’ll try to understand my point. I mean bro literally said in the video that the last superstar to come out of rap was Travis, and I agree with him. Travis nearly outsold Sabrina Carpenter and it was just a re-release of his 10 year old album, you see what I’m saying? Travis literally blew up right before 2016, and I think streaming ramped up quite a bit around that year.
Im not saying you’re wrong with the point you were getting across, you’re right, there’s a few exceptions. Art is subjective at the end of the day🥂
The fact that rod wave is never brought up in this conversation is insane to me. It’s probably because he’s selling out “superstar” venues with 80-90% black folks
Rap is going to go through a grunge phase like rock. We’re in the 80s hair metal time now where everyone is just doing whatever
that’s actually a really good way to put it. i see people getting offended about bro saying rap falling off but like he said it’s not a bad thing. people are trying new shit and eventually a new sound will come out of it and new up and coming artists will get their shine
I actually see this as the post-grunge era of rap. This was the era when rock began a slow decline. I see this as the slow decline of rap’s popularity. It won’t die completely just like rock, but it will become less and less relevant as other music takes over.
Yep rap needs its Nirvana to shake the landscape n change things forever.
@@freezhollywood We need jojo siwa
I'd say Bling Era was more akin to Hair Metal and Soundcloud Era is more akin to Grunge
"Science project" rappers is a great way to describe them actually. I think you have a point about it being a good thing tho. All of the suits will just fall back and make science projects with other genre's.
I was saying this back in ‘16 when everybody and their mother were SoundCloud rapping. The quality of lyrics were absolute trash, and vultures like Post Malone, G-Eazy, Fat Nick, Lil Pump, and Bad Bhabie were getting regular play time.
Once my military friends who didn’t listen to rap previously (they actually clowned it) started mentioning these “rappers” and talking about “this goes hard,” I knew it had gotten too mainstream and watered down, and it was only going to get worse. Country fans CRUSH posers who try and make a quick buck with poor quality. Rap seemed to be the only genre where they’d sign off on bozos like Malone and G-Eazy.
Of course, it ended up getting worse with likes of Lil Pump, Jack Harlow, Ice Spice, Sexxy Red, hell even Da Baby and Cardi B in some ways. It was clear as day then that these folks didn’t respect hip hop nor understand its culture and origins, yet once the mainstream listeners got a hold of it, they acted as if they knew what legit good rap/hip hop was.
The writing was on the wall about a decade ago. But I agree; we need this reset. Stop letting everyone get in, and stop letting casual/new listeners feel like they know legit hip hop.
it's impossible to gatekeep in the social media era. There is no quality control squadron. Whatever is controversial or engaging enough, good or bad, will get attention and a whole lotta money behind it
Doechiii from TDE who just released her debut mixtape has the highest potential imo of becoming the next rap star, especially since she can sing as well.
I think Juice WRLD was the most poised of all recent new artists to become a superstar…RIP
He had the raw artistry to make it happen and was super adaptable
Juice and X were both the next superstars, and we lost them.
@@roachdoggjr4648there is no we theres only ideas u made up
I hope we get something new and interesting soon. The SoundCloud and emo rap era felt like such a sea change. The closest thing we’ve got to that in the 2020s is probably rage but the rap scene doesn’t seem to have the same momentum it had when I was in high school. Things have gotten stagnant.
rappers like NLN have been dropping since 2017 and even gone on streaks of a song a week but still have 3k monthly listeners… to me it feels like we aren’t shedding light on the right rappers
Rap died after the early 2010s pop edm era. Once it became commercalized, it all became soulless.
Wayne killed hiphop. Now that I'm older I realized he birthed the young thugs lol uzis and all these lil drugged out non substantial rappers
@@stax5ave380 You couldn't be more wrong
@@stax5ave380bruh ye didn’t make no damn drug type music 😂😂😂🤣
Once it became commercialized?
So the 90s. But that was the "golden era" so people don't wanna acknowledge that.
corny mainstream listener
Country music is going mainstream in the pop world. Rap needs to find a way to generate the same kind of excitement among its own fans.
I think Country music is gonna be big for atleast the next 10 years
Nothing but facts here. The capitalism and trends have cooked urban music, I wouldn’t say it’s dead but definitely on life support. I miss the blog era honestly.
Side note: if you guys fw underground hip hop or R&B I review/react to a lot of dope upcoming artists on my channel. Tune in and update your playlists🔥
I’m so glad you called out Post Malone. I’m just so surprised that he doesn’t get the same criticisms as Drake. Dude is more of a culture vulture than Drake but somehow i feel he gets a pass. Why?! I really don’t know and it baffles my mind. Maybe if Kendrick calls him out on it people would finally realize who he really is 🤷🏽♂️
Because he doesn’t switch up the way he talks and he doesn’t literally steal other artists’ work.
It's because we have seen White faces do this before so, historically speaking, we already knew he was gonna do it. Who is his core audience? It damn sure wasn't the core Hip-Hop fans because we knew where he was going to go from the jump. We can protest the artist but we can't gatekeep who listens.
Cause he likes people his own age
Cause he made circles
Lil B called it. Lol
I’m happy it is too, it’ll get us rid of these posers who use Hiphop as a launching pad, now they can just gone n do country. Also I think the new generation isn’t motivated to be artists they want money. Long as they have a check they don’t care
💯
This is a chronically online take. Rap is NOT falling off. Legit the biggest beef between kendrick and drake just happened. We have sexy drill in NY, The whole female rapper boss era, The opium sound, the whole underground sound rn. Rap is mainstream. Every cultural thing that has happened this year has been influenced by Rap. The only genre which competes with rap rn is afrobeats… but the cultural influence is not as prevalent in afrobeats as rap.
WE WANT ROCK AND METAL MUSIC BACK, period! So tired of Fruity Loops music I need real instruments and music that means something. Or at leats I want rappers start to explore, change the beats, look for inspiration in 80-90's rap sound. At this point most of the rap sounds generic and boring. I think only Yeat and Ken Carson saving rap scene now
No you want Rock and metal is back
told y'all hip hop is dead/dying & ya said I was bugging lol 🤷🏾♂ it's over saturated + terrible economy + streamers / online personas leading the way in terms of market share of the youth
2024 is one of the best year for hiphop and you have the audacity to say its dead, corny mainstream listener
@@poorchoicefwordsyou sound dumb
@@poorchoicefwords BS wtf 😂
Black artists have to diversify: pop, country, rock, EDM and other genres, and must get back to exploring and innovating. The rap moguls sold out the genre multiple times for their own bag without protecting the genre. Now rappers will return to storytelling, making complex and interesting music with their own sound. PM Dawn, Lauryn Hill, etc
I don't think its falling off, just think its transitioning into a new segment where things are different.
I agree. Imo the trap era is coming to a close. Soon enough production will sound completely different
@@Toastfacekillah87 fr. some mfs think trap is the oly subgenre of hiphop. its the biggest but other shit exists too like cloud rap or boom bap
I think falling off meaning that rap is not going to be in the mainstream space. For the last 2 decades rap was the dominant genre, before that was pop and rock. Its just how it goes when a certain genre has its moments like rock had a hold on the music industry for the longest time, its not dead but it definitely took a backseat to pop and rap.
Hopefully will stop getting rappers flooding into rap because they want money
@@SniperXD-qo3jlcorrect but half wrong, pop is always the mainstream genre. Pop includes every single genre that is popular. Pop in each decade sounds different. Motown was pop at one point rap was absorbed by pop
Rap is the only genre where you listen to/pay to listen to someone brag about how they’re better than you, get more money than you, get more women/men than you, and basically roasting you the whole way through. With a few exceptions, I am now listening to rap less and less just because once you’ve heard one song, it feels like you’ve heard most of them. Lyrics aren’t substantial anymore, the producers/engineers should really be the ones getting the most credit since the beats carry a majority of the songs. These rappers are becoming more egotistical and disillusioned. I feel like this is all by design. Currently listening to more international stuff (mostly 80s city-pop and oldies/soul/Jazz) and it feels like my sound has been cleansed
You’re listening to the wrong songs
@@Michael-k9f8o He’s right most people aren’t listening to/riding around to deep subject matter esque rap
You only listen to mainstream hiphop and you think you know the genre well, rap isn't just about money,cars & women.
the Roddy, Boogie, Polo, TJay, Baby & Durk wave is over
Durk next album will tell a lot…I’m not judging the sales either, I wanna see if he’ll mature or still try to cosplay King Von
Its definitely a good thing. As commerical rap music declines, the need for drake will also be redundant. He doesnt have the capacity to make a take care or NWTS again. Just a guess.
It’s not a guess u speaking facts
Drake is going nowhere kiddos, he will soon have a summer/year like he did in 2016 or 18 and then he’ll retire
@@HannanNadeem-we6zl maybe
I think the genre is getting more stable and more established. For a the longest time, rap has been seen as a "young man's game", but why is that? I think that disposing of the superstars of the genre as soon as they reach their prime as lyricists and performers for any novelty brought by a twenty-something newcomer, is dangerous for Hip-hop. Outside of rap, Taylor swift, Adele; Harry styles have been dominating the pop scene for decades, In RnB, Beyonce, Mariah Carrey, Arianna Grande (even Rihanna) are still considered the face of the genre yet nobody considers pop and RnB dead! Superstars are essential to lead, inspire, develop and recruit new artists. Their longevity speaks of their achievements and contributions to the game, thus, it should not be booed but celebrated since the second they fade into irrelevance, Hip-Hop would've truly taken its last breath.
It will never fall off.
Even pop musicians aren't selling the same.
I personally think people are just over celebrities and the artists today aren't exciting as they used too. Too much mediocre is being promoted
Labels need to start looking in the unknown parts of the underground to see some real gems
They don't want "gems" they want anybody desperate to make it in an industry that wouldn't piss on em if they were on fire. They don't want humans to think or have emotion or any of that that's why a lot of its soulless now.
And when I say desperate I mean someone with an obviously negative influence (lika redd ora ice spice) desperate to have money and fame without necessarily having 0 talent, but will put out any type of song about nonsense as long as you throw a stack of money at em.
They know the gems but they are too dangerous for the mainstream
Prince explained this in an interview in the early 2000s. These labels are rich guys in suit and ties, they don't care about music. They care about money and what gullible person they can turn into a brand and pimp out.
@@albondeb3364No they aren't dangerous, they're not going to make money for the labels because they aren't pop or won't subject themselves to do idiotic stuff on the internet for shock value and make tiktokified dumbed down music since that is what's popular these days. Labels cannot pimp true talent and creativity because a true artist will never sacrifice those things or objectify themselves for attention and money.
@@kyngqyou444what say you about the fact that only fakers and actors are allowed into the industry? And how the public will only ever accept fakes and vultures like Drake, Central Cee and Lil Baby while the real artists stay ghostwriting and on the underground?? It feels racist. Like, does this happen in any other genre of music?
It’s been dominating for the past 7-8 years, it’s run its course for now. The same thing with pop and EDM in the the late 00’s and early 2010’s.
I think (mainstream) Hip Hop needs to rediscover who their audience is. Who is this music for now?
Personally I’m excited to see where the genre goes :)
Culturally this is not a good thing, black artist will not chart and receive accolades in other genres, we dominate in rap, take that away its pop and everything else, r&b will not re-emerge either, because the young generation has not embraced it....
I agree. This is about to get so depressing.
If you can't cut it now you ain't gonna be rapping for long. It's the hunger games
xxxtentacion & juice wrld were the next to take the throne, unfortunately they are no longer with us. RIP. 💔💔
You forgot popsmoke
I know exactly right. I've been listening to rap since I was 12, but now I'm 20 and find it super boring. RapCaviar sucks, so does the underground, all the songs are sounding the same, there are no new stars. I've been more drawn now to other genres like alternative/indie. And besides, country is gaining so much momentum now because it's a rebellion against society and current values. Rap was a rebellion against society in the mid-late 2010s, but everyone got onto it, and it has now become society. Country's gonna keep getting big, but then eventually it's gonna fall off and there will be another genre that sticks up the middle finger to that and whatever society will become once country's race is run.
have you listened to sundogs & weekends on the moon by deegeecee?
@@christiandude121 not falling for self promo 💀
@@gdex6659 you sound like someone who’s never seen a sundog.
Perfect analysis
Another mainstream listener who thinks he know everything
nah 2024 has been a great year so far for rap. just because it not #1 doesn't mean its fallen off, its still very popular and honestly the past 5 years we got a lot of shit but also stand out projects that are better than ever.
tik tok killed charts
In my opinion everyone that would have been a REAL superstar or had any potential to change the rap game died early: Lil Peep, X, Juice, Von, Pop Smoke.
And it's sad cause some DID change the game but they could not carry the new wave and shape it properly cause they died.
The exact problem is it all sounds the same that Trap sound is killing rap the lack of every rapper sound the same is killing rap the lack of innovation is killing rap it has nothing to do w/ streaming rap is stagnant stagnation is killing rap
trap music can never die its the most customizable genre. its the easiest to make in its most basic form, and you can combine it with any other genre or samples from anywhere to make something unique and creative
so many artists are pushing boundaries. but they get drowned out by these flashy one hit wonders so no one can see em. if you want an album filled with nostalgia aswell as new ideas stream almighty by 324kobe
Feels like it's time for evolution. It's just which path will come? Will we go cyberpunk techno something or revert to more basic and simplistic like music of the early 1900's
Everything evolves, but truthfully and ultimately, the new era of rap/rappers doesn't respect rap as an art form.
Personally, this is why artists that emerged after Kendrick, Cole, Nicki, can't reach/attain the same heights of super stardom because they simply do not respect their craft, and therefore, their product is sub-par, diminished and repetitive.
To be honest I know this won't always translate to views but around the 2 minute mark, you mention underground hip hop doing its own thing. I completely agree, a handful of alternative hip hop from the 21st century imo is holding its weight with the 90s and some of the 80s. It would be great if we gave them more coverage because they very much deserve it.
I disagree that post malone is a culture vulture, his said this quote in 2017, everyone was saying that rap was uninspired and non lyrical in 2017 this was the year of lil pump and pop smoke, I don’t think there is anything wrong with what post said
Rap is not falling off. It is just evolving, and we are going to have new mainstream rappers in the future, and y'all mainstream rap fans gotta adapt.
adapt to piss poor rap skill?
I ain’t adapting to no ice spice bro
Nah the shit dead bro. It's been devolving since 2016. If you a young person now you completely missed out
Yes Sexyy Red and Ice Spice
Nice
@@matthewmartin7391 I am not talking about Ice Spice or Sexy Red. I am talking about people like Jdot Breezy, EBK Jaaybo, Chuckyy, Jay5ive, Mrow, Nino Paid, Bizzy Banks, etc.
Everyone and they mama seems to want to be a rapper and these self proclaimed rappers always choose this genre knowing it’s the easiest to make money by putting in zero effort into their “art”
I love hip hop, but I've been wanting hip hop to fall off since the 00's when I was in my teens. As an older dude, I saw what looked like hip hop having too big an impact on genres like RnB, becoming too all encompassing, while at the same time becoming more and more disconnected its roots and becoming pop. I'd love other black music genres to start taking center stage over hip hop in our culture and hip hop just being one of multiple different genres rather than the dominant force.
calling post malone a culture vulture is crazy when he’s always been genuine and even has had country songs on every album since his first
He is a culture vulture
@@timb6755 He's not y'all just hating cause he's a white dude in a black man's industry be real.
One of the main reasons Rap can’t produce new young superstar is because they are killing each other at a young age with the drill movement
These rappers are played out, how the sell, how they interview, what they talk about. We need more substance and more truly likable people. These new people just robbing the art not all but most.
In the social media era, substance and likeability don't matter. People want controversy and something that'll make them engage with their content.
@@saintkevinofficial that’s what been happening look where that lead us. Look at the people of substance. Kendrick Cole etc they sell. These microwave rappers have gimmicks. Social media is not that important not to acknowledge real art. All the music is rushed with no real effort true art takes time. The streets is only one sub section it don’t account for all of hip hop and no one should let it. We wouldn’t have Kanye or em
@@pezzysquad I 100% agree with you, the only problem is, people have extremely short attention spans, so "real artists" are a pain in the ass for them because they're either likely to take their time making music and they don't constantly feed into the algorithm. In a world of instant gratification, a true artist is doomed.
@@saintkevinofficial true !
Great observations 👍 the competition is higher in pop & lots of gatekeeping (radio stations) in country, so, most influencers will try to entry via rap and built legitimacy as they can go viral online with just a catchy hook or verse in this streaming tik tok era 🎵
Griselda (Benny in particular) has been the freshest breath of air, to me, in a long time. They took the NY/ Wu basement sound with Alchemist and evolved it in a modern scope.
“Rap is falling off”
The next Super Bowl tho
I been saying this and been called crazy for thinking so. Top 40 crowd in hip hop is awful.
Rap is going to be mainstream for at least 3 more decades. First it was jazz, then it was rock n roll, now it is rap. History repeats itself, for better and worse
I don’t think Drake has ever been the biggest artist globally even at his commercial peak his music don’t get played beyond the west.
As a old head, it's funny seeing all these kids figure out that the rappers they grew up on are hot garbage.
Welp, it’s looking like White artists wanna be white again, 😂 they’re pulling less from hiphop & R&B and running to other genres for inspiration now, i.e. Country/Folk/Rock & Dance. Hispanic artists have been majorly reconnecting with their roots/regional sounds through the Corridos movement for example. K-pop has been eating Black Popstars lunch, with maximalist production, glossy videos, and all the choreography that used to be synonymous with black pop stars. The Black pop stars (apart form Chris Brown) stopped delivering on that front, so K-pop has filled the gap in the market for a new generation that now associates the showmanship and great choreography with them instead (i was shocked but not surprised by just how many black girls I saw a recent Kpop concert). Black music needs to make a comeback in general imo, the biggest black pop star and abandoned r&B to do a Country album, and a House album before that! But as far as rap specifically, it’s feeling like it has returned from summer break to suddenly learn it isn’t the popular girl in school anymore. 😅 an adjustment phase is needed.
i completely agree this will happen but it will ONLY happen if R&B learns to disconnect its self with rap. The genres are synonymous with each other nowadays.
"Shaking her pancakes" has me weeeak 💀💀
“things are trending down 😱” 😂 everything goes up and down
I could care less about a new face if they are talentless. Too many gimmicky rappers being pushed and not enough real talent being cultivated.
Yeah, same to be honest. I honestly don't think anyone or anything will happen to resurrect this genre. I think this is an overall music problem by the way. But when hip hop falls off, it's going the way of Rock, R&B, Reggae, Soul and so on.
Everything you're saying is pretty much applicable to just music in general
People scared about rap falling off are forgetting rap was better when it was underground
And when was that??
You weren't even alive for that.
@@milkdab6977 exactly!🤣
@@saintkevinofficial Early memphis 1993-1995 comes to mind, late 80s NY hip hop, california and compton scene late 90s
Believe it or not there was a world before crunk 💀
As someone who was around when rap was more lyrical, it’s apparent that people want more from artists… unless you’re passionate about the art form or find ways to creatively reinvent yourself, it’s impossible to consistently drop music that captures others, especially if you don’t have the talent or the drive to sharpen your skills. Even if rap doesn’t immediately reset with a batch of new artists, I’m just happy that legacy artists have a chance to rise again & make the money they deserve
(not saying black america deserved this).... but this is what american culture gets for rejecting art for clout. the industry is a virus. 😂 like holy shit yall co-signed Lil Yatchy wtf did you think was coming next? another Nas? naw yall got Lil Nas X hahahah
The trap sound has been played out since 2016, right when the DJ Mustard synth era ended. It was a matter of time.
I would looooooooooooove to have your insight to Doechii, she seems like the start of a renaissance - we might be alright (her mixtape dropped on Friday, she is with TDE and incredibly talented)
Definitely gotta check her out, I keep hearing she different from the rest
@@thedon0516she is very unique and versatile, that’s for sure. I don’t wanna be like “she is not like them other girlies” but she is in a league of her own
Her rapping is great, if she can make some hits she might be outta here 🛫
Another reason why rap “fell off”: other genres that are popular with POC like reggaeton, afrobeats, and house have taken away a good chunk of its marketshare. But rap will always be there for the heads, and if anything it’ll become more cool and unique to be a “hip hop” head.