Inside the HBS Case Method

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  • Опубліковано 26 січ 2025

КОМЕНТАРІ • 348

  • @Belle784
    @Belle784 11 років тому +425

    I went to HBS and had one of the greatest experiences of my life. Thought the students were VERY intelligent, wanted to be there on their own right and were inspired to do good things in the business world.

    • @himansusekharpanda5797
      @himansusekharpanda5797 4 роки тому +8

      Belle784 hey.. that’s great. So you are a HBS graduate?

    • @ashimrai4260
      @ashimrai4260 3 роки тому +1

      what are you doing now maam?

    • @Nate-dn1gx
      @Nate-dn1gx 3 роки тому +15

      @@himansusekharpanda5797 she went there to visit. And had a great time it seems

    • @prabal7223
      @prabal7223 Рік тому

      @@ashimrai4260 he ceo of SpaceY

  • @medellin1990
    @medellin1990 14 років тому +666

    these people really know how to market their MBA program

  • @aanisahjahan7058
    @aanisahjahan7058 4 роки тому +263

    These people are so competitive and so smart. I'm scared and excited too.

    • @mariano1018
      @mariano1018 2 роки тому +10

      When studying and living there cost you and your family $500k+ it's like or I'm the best or I don't comeback to my house lol

    • @tj3988
      @tj3988 10 днів тому

      @@mariano1018 the way you pieced together that sentence it may be best if you don't go back to your house

  • @siphomaga8859
    @siphomaga8859 6 років тому +319

    Class of 2022!! By God's grace, it has been done.

    • @Rubitonyourface
      @Rubitonyourface 5 років тому +16

      Congrats mate! I hope one day I'll be there as well.

    • @himansusekharpanda5797
      @himansusekharpanda5797 4 роки тому +2

      Hey.. congratulations. This is something incredible. Can we connect please? Needed some guidance from you. Looking for Mba admit in 2021. If you are alright to 🙂

    • @sofianyusof1400
      @sofianyusof1400 4 роки тому +1

      Nice one I’m HBS online participant and hopefully get to the HBS for do MBA.

    • @icecube9266
      @icecube9266 4 роки тому

      Congratulations!

    • @igazii6258
      @igazii6258 4 роки тому +9

      Congrats mate i hope to hire u one day

  • @B1ackThunda
    @B1ackThunda 9 років тому +132

    Always amazing to see that there are many people out there who share the same passion as you in business...business never gets old......

  • @revolutionaryjake
    @revolutionaryjake 15 років тому +63

    This is harvard the standards are set at the highest level. Each person here are extremely smart and mixing with the same type with different views makes them even more... what a crazy place!!

  • @social3ngin33rin
    @social3ngin33rin 9 років тому +31

    I always love watching professors interacting with each other. It always amazes me watch different departments and different individuals in the group.

  • @shimrsparklshine
    @shimrsparklshine Рік тому +27

    Man, I'm envious of the education that Harvard students get. You're taught HOW to think at these Ivy League schools. Engaged peers, exposure to others' perspectives and input... I wish it were this way with all universities.

  • @emilreyes9850
    @emilreyes9850 2 роки тому +6

    This video brings back fond and exciting memories for me. I took my MBA from the Asian Inst. Of Mgt. in the late 70's. At that time our school had an working collaboration with HBS. The backbone of our school's teaching method was the Case Method. Our Dean at that time was Dr. Stephen Fuller of HBS. What it taught me is never to shoot down any idea no matter how absurd it may be at the start. What is so wonderful is to see the gradual evolution of ideas that will bring you to a better decision.

  • @JohnRDallasJr
    @JohnRDallasJr 10 років тому +13

    Outstanding. Having been president of several businesses of varying types and sizes, I am always encouraged to see such intentionality and passion in means and methods for teaching deeper, wider and higher thinking. The HBS Case Method models metacognitive skills required for war rooms, board rooms and c-suite offices. Though uploaded in 2009, this message remains fresh for today and tomorrow. Thank you.

  • @avinbansal
    @avinbansal Рік тому +5

    This is my section! We were lucky to have Professor Rivkin; he was fantastic at leading these case discussions.

    • @payell_uk
      @payell_uk 10 місяців тому

      Is tht d class of 2008?

    • @avinbansal
      @avinbansal 10 місяців тому

      @@payell_uk Section E 2008

    • @kendrick10601
      @kendrick10601 4 місяці тому

      How do you use what you've learned in class in real life; how did it shape your thinking?

  • @jmanwani7
    @jmanwani7 14 років тому +10

    ,, this video brings tears in my eyes.. it shows with hardwork u reach places and at places u meet different ppl who teach u things and they learn from u..

  • @training2572
    @training2572 7 років тому +8

    Yes I learned this case teaching method through a full time program and its a beautiful method of training students for the situations which are not in our control...I saw the joy of learning on students faces. Thank you Harvard and thank you Prof. G. D. Apte, Prof. Atul Gopal, Prof. Makrand, Prof. Charu who were my teachers for Harvard Case methods

  • @marklaurent3116
    @marklaurent3116 4 роки тому +15

    Gosh. When i was in college my professor gave us a case and then he’ll let us read, analyze, and prepare to give recommendation after 4 hours. We didn’t have much time to do it all. So our discussion is so boring and we arrived in conclusions that needed more discussion and more reading and analyzing. I like HBS style and would love to go here someday. My dream school. Hoping and praying.

  • @Baoch
    @Baoch 15 років тому +17

    I know a couple of HBS alumni, and they both say it was an amazing experience studying for an MBA at Harvard!

  • @johnegas3694
    @johnegas3694 4 роки тому +8

    Watching this video reminds me when I was at my cognitive psychology class related to SLA, and my teachers assigned us to think about foreign language student's problems and the way we as future teacher can deal with any kinds of learning a language issues.

  • @dannyp2045
    @dannyp2045 3 роки тому +8

    I’m 18 years old and a senior in highschool and I want to get my MBA though I would not be able to get into Hardvard that’s not gonna stop me from pressuring what I want to achieve. This makes me very excited to see when my education takes me.

  • @neilhamirkeshvala
    @neilhamirkeshvala 8 років тому +15

    That structure is critical to bring into the classroom in order to develop the necessary skills for the real business world. Decisions have to be made, and the best way to learn about what works and what doesn't is experiencing it first hand. What they are incorporating into the classroom is an expansion of what can be learned by shadowing someone in a business and getting an internship. I encourage this atmosphere to continue.

  • @santho5h
    @santho5h 14 років тому +17

    It's inspiriing & shows how a lecture should be.

  • @akashrathod9617
    @akashrathod9617 5 років тому +17

    I'm preparing for HBS. Don't know whether I will make it or not, but I will definitely try.

    • @Nsank29
      @Nsank29 2 роки тому

      ST reservation

  • @mahajankunal
    @mahajankunal 3 роки тому +1

    These students become Good as they are being Led with one of the BEST TEACHERS as their GUIDE..

  • @S.Dadudida
    @S.Dadudida 8 місяців тому

    Ich bin echt gerührt Professor was für ein Einsatz bist jetzt mit einer meiner lieblings Professoren... Danke euch das ist so ein schönes Gefühl... Danke ich werde das nie vergessen ❤

  • @paranoidhumanoid
    @paranoidhumanoid 3 роки тому +2

    HBS grad and I have to say it's great for networking and meeting highly connected people and professors, but otherwise a waste of money and time. You can get a quality MBA from any school if you're resourceful, aware and diligent.

  • @Financewithrandomwords
    @Financewithrandomwords 3 роки тому

    I never understood the importance of casestudies until this video. Thank you Harvard and Harvard students are the luckiest

  • @nognilk
    @nognilk 15 років тому +168

    the problem I have with business school students is that they come to their new jobs, and say, "this answer is the way we did it in school, so this answer is the way we should do it at work"
    The problem with that mindset is that, at school nobody is saying no to your textbooks or case study answers, but at work, the competition, the stakeholders, and everybody is saying Hell No with money on the line.
    Business school students need to learn how to win with plan b, with plan c, with plan z.

    • @LeadF-j9r
      @LeadF-j9r 4 роки тому +4

      I disagree. It's not perfect but trust me people object your answers.

    • @neodelphi
      @neodelphi 4 роки тому +28

      im doing MBA and mind you plan b-z is always in the table plus most of my classmates have already 5-20 years works experience under their belt so been there done that as well, i think you were referring to MIM grad who just came from their bachelors degree without work experience :)

    • @AskingAnswering
      @AskingAnswering 3 роки тому +2

      But from the discussion we can see plan a-z tho

    • @b.n.6923
      @b.n.6923 2 роки тому

      Why do these companies (the "new job") still go after business school in the first place?

    • @DigitalDezinesCEO
      @DigitalDezinesCEO Рік тому

      Well, quite that's an assumption isn't it.

  • @Keraangtranslogistics
    @Keraangtranslogistics 4 роки тому +1

    These guys are more strategic thinkers and more competitive in the market place, they are the best.

  • @kessass83
    @kessass83 12 років тому +5

    One wise man very well put together. No school and no money will buy you the best asset in your life: common sense.

  • @magicienthomas8622
    @magicienthomas8622 4 роки тому +5

    When you’re so into something and you can speak your heart out of it

  • @susan5244
    @susan5244 5 років тому +192

    One day i am going to HBS.I promise myself.

    • @wandanieel
      @wandanieel 4 роки тому +14

      @@robinsaini5842 you must respect others dream.. Maybe it mean a lot to him..

    • @SruthiRaghavan2002
      @SruthiRaghavan2002 4 роки тому +5

      @@robinsaini5842 I agree one should learn to explore and shouldn't be narrow but isn't goal setting also a part of exploration?

    • @lelacshop1635
      @lelacshop1635 3 роки тому +1

      Amen

    • @susan5244
      @susan5244 3 роки тому +3

      @@robinsaini5842 Don't be so mean to people Sir! Its not the ultimate goal of my life, rather its something which would lead me to reach the heights that i have visualised for myself. And, for people in the third world countries, going to Harvard is BIG!! Yes it is.

    • @susan5244
      @susan5244 3 роки тому +2

      @@wandanieel World is a better place because of people like you. Thank you!!

  • @SarahGoss-k1n
    @SarahGoss-k1n 6 місяців тому

    From an online perspective the case method that Harvard uses is ver effective. It is a strategy that I would take with me into corporate to look at organizational challenges. Very engaging!

  • @Ballerfella2007
    @Ballerfella2007 15 років тому +12

    Great video very inspiring. Makes you want to work even harder.

  • @himansusekharpanda5797
    @himansusekharpanda5797 4 роки тому +4

    Any recent HBS student or alumni. Wanted to get some guidance before applying there. Your true fan is Waiting forward to hear from you soon 🙂

  • @KattyTheLover
    @KattyTheLover 7 років тому +122

    This makes me want to attend hsb sooo badly! 😭 some day I will, I promise.

    • @bethebest1866
      @bethebest1866 7 років тому +1

      Katty Adams Why not attend Columbia?

    • @1xxicecatxx1
      @1xxicecatxx1 6 років тому +5

      me too, ill see you in 2022

    • @igazii6258
      @igazii6258 6 років тому +5

      See you soin in mba program

    • @saurabht3540
      @saurabht3540 6 років тому +5

      I am want it too .... Not sure if 37 yrs is too old for this

    • @ChristopherRangon
      @ChristopherRangon 5 років тому

      Go for it! I know you can do it, keep on going!

  • @indecentjestertm
    @indecentjestertm 6 років тому +5

    Although i have 117 TOEFL iBT and 730 GMAT score they rejected me. You know why? Because of my financial status! AMAZING, THANK YOU HARVARD!

    • @spashdad
      @spashdad 6 років тому +1

      What do you mean financial status, that you didn't have 200k in your bank account ???

    • @EllisAlcantara
      @EllisAlcantara 6 років тому +3

      Obviously not the reason, probably the lack of something to bring to Harvard

    • @MMmm-bg9li
      @MMmm-bg9li 5 років тому +2

      Okay, TOEFL doesn’t count for anything other than show that you can comprehend English. I’ve taken TOEFL iBT in High School and also got a 117, so that’s nothing. 730 is great but is still the average stat for Harvard. You can’t show one grade and expect admission, there’s so much more to it.

  • @Fluterra
    @Fluterra 6 років тому +4

    I went, and loved it! Best experience of my life.

    • @MMmm-bg9li
      @MMmm-bg9li 5 років тому

      Wow, that’s awesome! Which years did you study there?

  • @kurlyc.7293
    @kurlyc.7293 3 роки тому +1

    This shows the power of teamwork

  • @swastikac3251
    @swastikac3251 7 років тому

    excellent Command & learning to lead in international business & Leadership , management study regards Asish & Swastika

  • @Drag0nzeyes
    @Drag0nzeyes 12 років тому +9

    You guys think if there is just raw footage of an HBS class? I would really like to observe the heat of the moment in an HBS classroom. Thanks!

  • @joshuadavid4756
    @joshuadavid4756 4 роки тому +8

    I didn't went there ! I can't go there !
    I'm just eating free stuff on the table.
    But guys who went there you really are wealthy and genius. keep it up.

  • @GoGETTA959
    @GoGETTA959 14 років тому +11

    This is very inspiring. Every time i get a As in my report card i just tell my self, wtf this isnt gonna get you to Harvard you need A +. this does wnat to make try harder.

  • @DROIDFARM
    @DROIDFARM 2 роки тому

    Very exciting! I wish the whole discusion was a video! Who else is here more than a decade after this was made?

  • @payell_uk
    @payell_uk 10 місяців тому +2

    HBS is in a league of its own.

  • @sirisaksirisak6981
    @sirisaksirisak6981 3 роки тому

    Case study is learn how to of success or failure passed story by referring theory and method on that that field scenario.It's just a guide line concept to solve those problems but they still have some more complexities factors among on of them hidden under layers of that problem.The hardest is how to see through problem like in x-raying that problem.

  • @albertcuizon1235
    @albertcuizon1235 4 роки тому +2

    One day ill be the one answering, seating and digest the case at this classroom. I promise.

  • @judytran3514
    @judytran3514 3 роки тому

    Thank you for letting us see inspirational teaching and how the case method works.

  • @KhalifDIY
    @KhalifDIY 3 роки тому +9

    Class is 2025! It’s already done! I will be apart of the class of 2025! ❤️

  • @24VidWatch
    @24VidWatch 14 років тому

    An ex-Marine once told me he cried at the opening scene of "An Officer and a Gentlemen". I can certainly relate to that having watched this video and reflected back on my time at HBS. And, boy, I was certainly not as mature as these students. No wonder they make more then me when they get out.

  • @sabirbaloch7711
    @sabirbaloch7711 4 роки тому

    You people are very competitive and smart 👍👌

  • @Ferrari1362
    @Ferrari1362 6 років тому +3

    Would a PhD student, who studies Business Economics and has to take MBA classes as part of that degree, be mixed up with pure MBA students or are they taught separately?

  • @kawanal1
    @kawanal1 12 років тому +5

    my heart goes out for this!!!
    Cant wait to get there :)

  • @DaytonMartin
    @DaytonMartin 15 років тому

    This video is a great idea... It`s help a lot..........
    If you want to be manager ..... You got to be prepare

  • @JohnRampton
    @JohnRampton 12 років тому +6

    Such a big inspiration. Add more great videos like this!

  • @michaelmraz2707
    @michaelmraz2707 3 роки тому

    Is this all qualitative? In my class, we dig competition through quantitative analysis too such as stackelberg equilibrium and best response function and its application in price analytics through use of machine learning

  • @mieraquino6528
    @mieraquino6528 2 роки тому

    Even if I'm not business in my course this case are spectacular for my business.

  • @tomtom-ec6tb
    @tomtom-ec6tb 6 років тому +2

    Looks good on paper but you do not really learn doing a business until you actually do it in the real world. What it helps is with networking and having on your CV. However, as a friend learned after leaving his job to set up a business was the real learning curve - 2 failed business but the third one was a success.

  • @BrooklynLeadership
    @BrooklynLeadership 3 роки тому +1

    I vote for the price war - because NutraSweet has the ability to price the competition out of the market. The brand holds a significant share in the market, and is a well known brand. A new competitor would need to innovate, not simply compete. - Jonas

  • @dedelms
    @dedelms 12 років тому +61

    this REALLY makes my school look like shit !

    • @Sanjay.M_11
      @Sanjay.M_11 5 років тому +1

      I'm in a deep shit then.

  • @edrees
    @edrees 15 років тому +3

    Amazing Video, please post more videos like this

  • @kunal24kumar
    @kunal24kumar 9 років тому +2

    it's so tempting. I wish I was aware of These Super-Teachers earlier. I'm Coming to Harvard :). I loved the energy and aura.

  • @eshaannilekar3851
    @eshaannilekar3851 3 роки тому +1

    Got recommended this after like what.....12 years!

  • @harshidkumarpatel9824
    @harshidkumarpatel9824 4 роки тому +1

    I am focus on expansion in other areas. Also , no policy makes for retail price same but wholesale and payment.

  • @InstTaxSolutionsLLC
    @InstTaxSolutionsLLC 11 років тому +2

    It's interesting how baseball players or even basketball players do the same ritual when the come to the plate or free throw line.

  • @v12_biturbo63
    @v12_biturbo63 10 років тому +10

    Well, my dreams of getting an MBA from here have been shattered. Quite frankly I don't think I'm good enough.

    • @Tomifella
      @Tomifella 9 років тому +13

      V12 That thought only holds you back (unfairly). You can't tell how good you are until you get there. Will surprise you how much you can contribute to these. People always learn from each other.

    • @Kennan_Davis
      @Kennan_Davis 9 років тому +8

      +V12_Biturbo A degree in a subject is a degree. It's nevertheless a degree and it's up to what you learn regardless of the university you attend. It's the student who makes the school not the school that makes the student

    • @adityarao5721
      @adityarao5721 8 років тому

      now once u have set ur mind, no one can change , if u know what i mean

  • @kaonetlagae2051
    @kaonetlagae2051 6 років тому +7

    Learning shouldn't be painful...this really sank in. So sad how almost every higher learning institute has forgotten about their customers (learners, students) in creating a learning experience & culture, so so sad, I mean of all things, how do you ignore the experience of the very person who consumes or interacts with your product/service? :'(

    • @Nate-dn1gx
      @Nate-dn1gx 3 роки тому +1

      it's analogous to a doctor/patient relationship. the patient has input but does the patient know the best course of treatment?

    • @kaonetlagae2051
      @kaonetlagae2051 3 роки тому +1

      @@Nate-dn1gx true but even so, the patient is the person experiencing the ailment so even though the doctor maybe well trained to treat ailments of all kinds, that can never efface the experience a patient has with his or her own body. So yes, to a significant degree, a patient's experience will still count because if it weren't so, no doctor would bother trying to understanding how a patient reacts to certain prescriptions

  • @sanachouhan7470
    @sanachouhan7470 4 роки тому +4

    One day i am also gonna part of hbs..

  • @mayanknathsahay4586
    @mayanknathsahay4586 5 місяців тому

    Can you attach case study pdf in the video description

  • @DexLamar
    @DexLamar 3 роки тому

    I will use the Harvard Case Study Method in my class!💪🏾

  • @User-mncbjlfjrebxkl
    @User-mncbjlfjrebxkl Рік тому

    what to do to study here?seems like a good college

  • @D0nRidah
    @D0nRidah 14 років тому +1

    you guys should check out "hec paris" . It s the best french buisiness school and gettin there is even harder than getting into harvard they only take 300 students each year...

  • @tinatsein
    @tinatsein Місяць тому

    i am an intovert , i really enjoy being part of these discussions . im just not sure if i will participate

  • @thearaban
    @thearaban 14 років тому +2

    I'd like to see the case method done by HBS alum and founder of the Khan Academy, Sal Khan.

  • @TheSoai82
    @TheSoai82 13 років тому +2

    I really enjoyed the clip! Big ups!

  • @gitegoemil6400
    @gitegoemil6400 Рік тому +1

    When u sit there with much evidence but u still can’t stop it !

  • @darshitshah6960
    @darshitshah6960 2 роки тому

    Just curious, how many of the people featured in this video made it big?

  • @sofianyusof1400
    @sofianyusof1400 6 років тому

    I am online approved for Disruptive strategy program beginning cohort of June, 2019. And I hoe I can obtain all of the acquired of the intended knowledge to purpose confer to my peers at workplaces soon for making the innovations towards gaining the real world of case studies through the HBX courses soon.

  • @einamichael9447
    @einamichael9447 4 роки тому +1

    Marketing new NutraSweet? Competition, prices war etc
    How?
    I need to start my ad with something novel/new that really contribute in answering the most recent issues on why less peoples are attracted to buy non-mono, dwi, poli sugar?
    Some health issues correction in my ad maybe?
    Price & volume saving per cup of tea/coffee?
    Or maybe...a sincere ad for emotional buyer such as " a sugar that doesn't makes u feels guilty" 🤪 something like this 🤗
    In terms of price, have it less than the existing brands, to attract customers first, then when the brands are already trusted, have an almost equal price to others.

  • @deshita9820
    @deshita9820 3 роки тому

    Bapa henry?? Lo prof?? Gw kira lulusan design grafis in harvard.. thanks for ur knowledge to make data specific for name of design..

  • @glaiflores8712
    @glaiflores8712 3 роки тому

    and here i am, hoping one day, I'd be sitting in that particular class

  • @iFreeThink
    @iFreeThink 3 роки тому

    It's difficult if there are applications for parents and schools.

  • @whiskywillie
    @whiskywillie 5 років тому +2

    I fly over it, occasionally. Harvard is a lemon that's not worth the squeeze. Air Force Academy and MIT, baby!

  • @iFreeThink
    @iFreeThink 3 роки тому

    Real arguments.
    Real effects.

  • @tubeuser147
    @tubeuser147 14 років тому +2

    This video is great, why can't other universities have these sort of videos for different faculties?

  • @raghav.198
    @raghav.198 2 роки тому

    is there a website i can get these case studies ?

    • @HarvardHBS
      @HarvardHBS  2 роки тому

      You are able to purchase some cases here: hbsp.harvard.edu/cases/

  • @DexLamar
    @DexLamar 3 роки тому +1

    I want to do this in my inner city middle school class!

  • @jaguarbenz9632
    @jaguarbenz9632 3 роки тому

    I am an African, West Africa for that matter. And most of our learners were Harvard/Princeton/Ivy league trained yet the continent is behind. Can someone explain?

  • @deshita9820
    @deshita9820 3 роки тому

    Why you didnt add the table by excel in ur book?? Its so strange

  • @jucarda
    @jucarda 9 років тому

    So exciting! I can't wait to apply.

    • @sandeepkoolwal1
      @sandeepkoolwal1 9 років тому

      +Juliana Cardona (Juliana Cardona Mejia) hi, ur score at GMAT?? i also look forward to apply....

    • @jomam6416
      @jomam6416 6 років тому +1

      An update?

    • @kuebrastic1219
      @kuebrastic1219 4 роки тому

      ?

  • @Dabeydoo62
    @Dabeydoo62 14 років тому

    wow. the discussion during the second half of the video looks like alot of fun. does Harvard Business School accept slackers?

  • @rovercoupe7104
    @rovercoupe7104 4 роки тому

    I like how they have their names in front of them. I have had a couple of times when I had two almost identical students. M.

  • @samruddhiraut2647
    @samruddhiraut2647 6 років тому +4

    Love the atmosphere ❤

  • @vivianjosephthomas6216
    @vivianjosephthomas6216 6 років тому

    Really this seems abundance of revelations.

  • @andreymakarevich8382
    @andreymakarevich8382 Рік тому

    In this case, you don't need competition, you need a solution win - win on price, because aspartame is monopoly

  • @JosephShermanmba
    @JosephShermanmba 15 років тому

    Great window into HBS

  • @PrecursorLegend
    @PrecursorLegend 3 роки тому

    I feel like the guy near the beginning is missing the point of the case method. Going into the discussion with firm opinions and just agreeing/disagreeing with people kind of defeats the purpose. It’s not a debate class.

  • @SohelRana-mr5jk
    @SohelRana-mr5jk Рік тому

    When I see their pen spinning. Then I start learning this skill and I achieved this

  • @iitsmeh9167
    @iitsmeh9167 3 роки тому

    I wish one day a sit there at that class room but that only a dream 😀 the fees is like a nightmare for me

  • @dkamle234
    @dkamle234 13 років тому +1

    Really effective method of study

  • @reshukumar1229
    @reshukumar1229 2 роки тому

    13 years ago!
    Some of these people must've made it to the C-suite of global MNCs

  • @deshita9820
    @deshita9820 3 роки тому

    Prakash ate u from india??

  • @TanMNgo
    @TanMNgo 8 років тому

    "YOU NEVER EVER EVER EVER ENTER A PRICE WAR IF YOU DO NOT HAVE A CREDIBLE LOW COST POSITION!" - J. Rivkin
    Have to DISAGREE with this statement of the Prof. Rivkin. Technically, he is right that most of the time you go into a price war when you think that you have a cost advantage or at least a "credible low cost position". Nonetheless, it always depends on your objectives and the internal and external situation (contingency theory - mentions by Prof. Hammond in the end). For example you could have a lot of cash (e.g. Google, Apple) and you want to run some newcomers out of business or just threaten them to buy them out. Your cost position is irrelevant here since it is overshadowed by your overall business strategy. I know this is just one example, but I assure you that I can give you many more. All-in-all, I would say that your "cost position" is just one variable that need to be consider in the decision process and not not like Prof. Rivkin suggested a make or break one.

    • @Krazydave9
      @Krazydave9 7 років тому

      I think he was making his point within the context of an emerging company which would not have the market share of an organisation like Google or Apple. If he meant it unequivocally then you are correct, there are definitely cases in which a price war can be initiated without a credible low cost position.