6 Logotype Mistakes You DON’T WANT TO MAKE (Logotype Tutorial)

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  • Опубліковано 23 гру 2024

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  • @budster8
    @budster8 5 років тому +93

    Not related to fonts, but I always pack logo files for my clients with various sizes/formats for print and web, including JPEGs and PNGs and a small e-mail signature logo. They are organized into folders and labeled accordingly. Most of my clients have no idea what formats to use and this keeps them from calling me every time they need something. ;-) Well worth the extra 15 minutes to do this.

    • @budster8
      @budster8 5 років тому +2

      I do send a PDF and ai file but never thought of a white file - great idea! Thanks! I always enjoy your tutes and pointing out my pet peeves! ;-)@@SatoriGraphics

    • @BoxxZero
      @BoxxZero 5 років тому +2

      I do this as a photographer as well.
      Several folders with crops and resolutions suitable for print, web, social platforms, etc.
      It's a tiny amount of extra work initially but saves so many phone calls and work later.

    • @eshavjy
      @eshavjy 4 роки тому +1

      Could you please link which standard resolutions and formats are usually used?

    • @alisher5596
      @alisher5596 2 роки тому +1

      @@eshavjy for print a mostly a pdf file with 350 ppi and in cmyk formate
      And for web a jpeg or png with 80 ppi in rgb color formate

  • @ash.89
    @ash.89 5 років тому +4

    i like how you jump into the points and not waste time like some others do ... great content (Y)

    • @ash.89
      @ash.89 5 років тому

      @@SatoriGraphics keep it up

  • @LoneWanderer686
    @LoneWanderer686 5 років тому +36

    3:39 And always watch out for the kerning and try to manually compensate. That "y" is still too close to the "t".

    • @lovv.profile
      @lovv.profile 3 роки тому +1

      yep not arrnged perfectly. Neglected the y alone

  • @TheBrandC_J
    @TheBrandC_J 2 роки тому

    I'm so excited to meet you here.
    Your contents are absolutely brilliant

  • @XMattingly
    @XMattingly 5 років тому +23

    We had a font "wall of shame" at a publisher I used to work at. Hobo and Comic Sans were of course displayed prominently! 😂

    • @XMattingly
      @XMattingly 5 років тому

      @@SatoriGraphics We did. Many of those tacky fonts that were around when desktop publishing took off might have been cutting edge at that time, but from a pure design perspective... they all deserve to be mocked and ridiculed. 😁

    • @BenedictYGC
      @BenedictYGC Місяць тому +1

      Personally any designer I see using Comic sans, I don't take them seriously 😂😂

  • @cultmyk
    @cultmyk 2 роки тому +2

    2:54 Could the font be heavier in the revision side? Seems to me you scale it down and it will not be readable

  • @motionmarketer4762
    @motionmarketer4762 5 років тому +6

    I love these. Makes me a better design than just knowing how to use illustrator

  • @lindajayneclark767
    @lindajayneclark767 4 роки тому +1

    very good assessments!!!

  • @mauriceingram
    @mauriceingram 2 роки тому +1

    Came across your video by mistake but i am glad i did, i couldn't stop watching.....GREAT VIDEO Thanks Bro!!

    • @SatoriGraphics
      @SatoriGraphics  2 роки тому

      Glad you enjoyed it and cheers for the comment

  • @lenicelacourdia
    @lenicelacourdia 5 років тому +1

    Wow! I actually see the difference in each. In other words it may look good to the eye to the designer but to the viewer it can be complicated. I thank you for this tutorial. I took notes.

  • @sumonangelo
    @sumonangelo 5 років тому +18

    Informative and definitely helpful. Thanks a lot for sharing :)

  • @fegorclintonb.3537
    @fegorclintonb.3537 3 роки тому

    Thank You Satori

  • @charleswokocha116
    @charleswokocha116 3 роки тому

    Love you Satori🥰

  • @N0STIC0
    @N0STIC0 5 років тому +24

    On the third logo you made the same mistake you mentioned on the first logo!

    • @Thesmus
      @Thesmus 5 років тому

      The one crown one? It's still legible if zoomed out.

    • @Malanu00
      @Malanu00 5 років тому +7

      The dude aint wrong, you did the exact opposite of what you said to do on the first tip.
      It's not about zoom or device... Next to your logo, the brand name looks way too underweight

    • @N0STIC0
      @N0STIC0 5 років тому +1

      @@SatoriGraphics Just what RealFoin explained. The font you picked belongs to a totally different world than the shape you made.

    • @Плут-с2о
      @Плут-с2о 5 років тому

      True

    • @VTech-Z
      @VTech-Z 4 місяці тому

      The font in the former was too playful that's why it needed a change

  • @vonettadevo
    @vonettadevo 3 роки тому +1

    Another great video, not too long but thorough and well explained

    • @SatoriGraphics
      @SatoriGraphics  3 роки тому +1

      thanks Vonetta, this is quite an old video as well

  • @LogoDuniya
    @LogoDuniya 4 роки тому +1

    Nice work, keep it up.

  • @TECsta76
    @TECsta76 5 років тому +3

    Valid points there Satori...
    The distance factor...

  • @kamsul4742
    @kamsul4742 4 роки тому +1

    Your channel is so good

    • @SatoriGraphics
      @SatoriGraphics  4 роки тому +1

      Thanks s lot Kamsul

    • @kamsul4742
      @kamsul4742 4 роки тому

      @@SatoriGraphics can you give me some criticism on a logo I created?

  • @matheusnobre
    @matheusnobre 5 років тому +1

    Good tips. I conffess I found the informative texts you wrote here and there hard to read on a phone screen. But the tips themselves, great. Thanks!

    • @matheusnobre
      @matheusnobre 5 років тому +1

      @@SatoriGraphics Yep. That's right. I watch UA-cam videos on a smartphone 99.99% of the time LOL

  • @1048zo
    @1048zo 2 роки тому

    Great video really helpful

  • @TheRealMissKae
    @TheRealMissKae 2 роки тому +1

    Thanks for the video love your accent 😊

    • @SatoriGraphics
      @SatoriGraphics  2 роки тому

      Hey thanks for the comment and compliment ✌️

  • @phelix920
    @phelix920 5 років тому +5

    Hi, I’m just discovering your work on the tube and I’m loving your skills. Your approach and logic behind the methods are sound and well-thought out. Your end products are clean, neat, eye-catching and crisp. Loving what I’m seeing. You’ve got the goods to back it up. Great work. 👍🏾
    Phelix

  • @MrPhilsAlabamaHotSauce
    @MrPhilsAlabamaHotSauce 3 роки тому +1

    Wonderful advice! Those of use with good computer graphic capability, but who lack a practical grasp of the art, really appreciate this type of "how to" instruction. Again, thank you for the content and effort.

  • @dilshanchrishantha6548
    @dilshanchrishantha6548 4 роки тому +1

    informative. thanks.

  • @krystosnareofficial4473
    @krystosnareofficial4473 4 роки тому +3

    Thanks Tommy, could there be away we can be sharing our work with you for review and simple guidance?

  • @mero0149
    @mero0149 5 років тому +2

    can you make more videos like this, I love this, there is a high value to train the eyes for logo mistakes, thank you :)

  • @freddyelijabdirfernandezar720
    @freddyelijabdirfernandezar720 5 років тому

    More please. Excellent

  • @maximusdoomed
    @maximusdoomed 5 років тому

    Great as always, Tom. Really good examples of what not to do and why.

  • @AshishSharma-xo6ig
    @AshishSharma-xo6ig 4 роки тому +1

    Satori please correct me if I'm wrong.
    "Thin font's weigh is better not to use as logotype when combined with logomark or rather align logotype aside logomark." This is my own thought I consider while working. Also, I scored 70 as a beginner designer.

  • @nochistlanmx4350
    @nochistlanmx4350 5 років тому

    Useful tips to keep in mind.

  • @rishabhgupta9619
    @rishabhgupta9619 5 років тому +1

    Hey Tom your contents is really helpful.I use to hate illustrator now I can work work easily in it, all because of you thanks a lot.keep up the good work.

  • @theamjolnir9641
    @theamjolnir9641 5 років тому

    Great video!

  • @ZaidanMhmood
    @ZaidanMhmood 5 років тому +1

    You never explained why we should not use one letter for two words. I am not an amateur logo designer and I’ve made a logo with one letter two words, but the difference is the two words are the name of the brand but each in a different language that share one letter (S) which looks like the letter “e” in the other language. So what’t exactly the reason for not using one letter for two words? Thanks in advance.

    • @ZaidanMhmood
      @ZaidanMhmood 5 років тому

      Satori Graphics I see. Makes lots of sense. Using one letter in that case surely shows no consistency in the name parts, so it’ll be separated in the eye and observed as two different parts. Thanks a lot for the clarification. Keep it up, we love these videos :)

  • @BernardWilliams
    @BernardWilliams 5 років тому

    Great information on what not to do when it comes to logo designs. Thanks for sharing. As always have a great day.

  • @catrandle9439
    @catrandle9439 5 років тому +1

    Can you do a video about the use of colour and logo design

    • @SatoriGraphics
      @SatoriGraphics  5 років тому

      I have touched upon this before, not specifically on logo design. You can search into UA-cam 'satori graphics colour logo' and there will be something

  • @saikatehossain9366
    @saikatehossain9366 4 роки тому

    nice tutorial..learned something. thank you.

  • @anushsgk
    @anushsgk 5 років тому +72

    Your webcam is way too small mate, either make it bigger or not have it at all

  • @madness5693
    @madness5693 5 років тому

    You are a saviour

  • @speterlewis
    @speterlewis 5 років тому

    Extremely helpful!

  • @morkizdance
    @morkizdance 4 роки тому

    Great tops - thanks 🙏🏾

  • @MochiElk
    @MochiElk 4 місяці тому

    How is the solution to the third example not having the same problem with the first?

  • @moumenbaghdoud2275
    @moumenbaghdoud2275 5 років тому

    Great work 👏👏....thank you Satoriiiiiii

  • @omaralshamy
    @omaralshamy 5 років тому

    Thanks for sharing your professional skills.

  • @LoganPinney
    @LoganPinney 5 років тому +1

    Tom great video this am bro. I like the laid back style and having yourself in the corner - def feels more like having a coffee and chat with you. Love the points. "KISS - keep it simple stupid!" 😎👊

  • @henrymmene4470
    @henrymmene4470 5 років тому

    Thanks Satori, this was very informative.

  • @lauvaber5629
    @lauvaber5629 5 років тому

    Very useful tips, thank you :)

  • @neetabudhraja
    @neetabudhraja 5 років тому

    Thank u.. its really helpful..
    All the 6 tips are useful n last one is really great..as at times people do use multi colors for their logo and deciding the color for logo type is challenging...

  • @lorenzovizin1950
    @lorenzovizin1950 5 років тому +2

    Great video. I have a question though. On the third logo revision is it possible that the font is too thin for the logo? (as explained in the first logotype mistake example?)

    • @lorenzovizin1950
      @lorenzovizin1950 5 років тому

      Thanks for the reply man ;)
      Keep it up with the good work ;) i started to finally study more graphic design and your videos are helping me a lot. High five ;)

  • @DanielDimov358
    @DanielDimov358 3 роки тому

    1:55 Isn't the icon also a bit complicated? Wouldn't it be too hard to read on a small scale?

  • @desmondamada
    @desmondamada 5 років тому

    Very useful

  • @IsionIndustries
    @IsionIndustries 5 років тому

    I love all of your tutorials. Yo You explain concepts so good. You constantly mention "less is more" and I am trying to work on that but it is rather difficult

  • @cristinalgh
    @cristinalgh 5 років тому

    Love it!

  • @ashishsoni2431
    @ashishsoni2431 5 років тому

    Thanks you helped me to improve my logo design

  • @schizogony
    @schizogony 5 років тому

    Thanks, this is quite helpful.

  • @MDMEHRABHOSSEN-hh4pp
    @MDMEHRABHOSSEN-hh4pp Рік тому

    well video .but my design has not enough quality but i don not find out this problem

  • @charifberzegane1126
    @charifberzegane1126 5 років тому

    Thank you man

  • @multipurposechannel4912
    @multipurposechannel4912 3 роки тому

    nice job

  • @jeanpierre3061
    @jeanpierre3061 4 роки тому

    I've been trying to come up with a logo for my personal freelancing for almost a year now and I'm just struggling because my name is so hard to create. I need a logo that works as an icon and can also be used as watermarks for my photos/videos. Not a fan of cliche photography logos like cameras or red dot recording buttons or cursive with my name. But this does help narrow down what I need to focus on.

  • @BouncingDande
    @BouncingDande 5 років тому

    Great vid

  • @cyndicolzani235
    @cyndicolzani235 5 років тому

    Excellent tips! What is the name of the more sophisticated font you chose for the third example (One Crown)?

  • @ventoroverso
    @ventoroverso 5 років тому

    Bravo! Thanks for sharing your professional skills!

  • @DavidMFranks
    @DavidMFranks 5 років тому +11

    SO GLAD you jumped all over the "one letter for two" at 1:24 . - I absolutely hate that

    • @LoganPinney
      @LoganPinney 5 років тому +3

      I chuckled good when he brought that up "i find it really annoying" was spoken fron the heart 😂😂

  • @nanarts
    @nanarts 5 років тому

    This is useful advice

  • @wotjek1652
    @wotjek1652 4 роки тому

    do we have to consider the logo and the color we design must be able to adjust in each background color that will be placed?
    or every logo that we design only or must have a special background color, so it doesn't have to be able to match all background colors?

  • @hinashehzadi2270
    @hinashehzadi2270 5 років тому +1

    More vidio in this way plzzzz

    • @SatoriGraphics
      @SatoriGraphics  5 років тому

      I will try and make more videos like this for sure, thanks for the comment

  • @saviodiviesti2370
    @saviodiviesti2370 5 років тому +1

    The last logo "elements" is awesome, could you make a video how to make a logo like that with that type of colours and 3d effects... thanks so much

  • @idaliakulik
    @idaliakulik 4 роки тому +1

    Tom has no chill in this one XD "it looks tacky and unprofessional! Stop doing it!" said in a tone of voice of a Buddhist monk really made me laugh XD

    • @SatoriGraphics
      @SatoriGraphics  4 роки тому +1

      haha! Yeah the voice didn't match the emotion there, I must admit

  • @saikatehossain9366
    @saikatehossain9366 4 роки тому

    awesome!!

  • @maddogjb57
    @maddogjb57 5 років тому +2

    I really enjoyed this video and I agree with you totally. In the beginning I believe I would overthink the design and to simplify was really hard to do but I got it now and I actually like it better.
    I'm in the sign business so depending on the sign it can get really graphical. I try to lead my customers towards Simplicity by using the KISS rule.
    'Keep It Simple Stupid'

  • @EdwardSeeber
    @EdwardSeeber 5 років тому +3

    The one about scaling it smaller was a really good point, like when ur reading the tag on clothes u don't normally see the text light u usually see it thicker so the brand can still be visible when seen

  • @ytRap007
    @ytRap007 9 місяців тому

    thanks big help

  • @B3NGQwerty
    @B3NGQwerty 5 років тому

    Hi Tom, I have got a question about your new membership on the website. When you say "Free vectors for commercial & personal use" what sort of vectors are they? :) And can you still use them if your membership expires? Don't have to go into too much detail, thanks!

    • @B3NGQwerty
      @B3NGQwerty 5 років тому

      @@SatoriGraphics Thank you for the quick response, sounds like a very good concept, I will probably give it a try ;) And the page for it looks really damn nice as well did you design it?

  • @CaptainHanneman
    @CaptainHanneman 5 років тому

    I agree with all of these. Hope to see you on Instagram more often!

  • @j4re
    @j4re 5 років тому

    Thanks Tom

  • @londonvideographer
    @londonvideographer 5 років тому

    Great video, I will apply your advice to create the logo of my new youtube channel

  • @johncrestani8708
    @johncrestani8708 4 роки тому +2

    Design your future today with Satori.
    I could use with some help, just do not know where to start from.

    • @SatoriGraphics
      @SatoriGraphics  4 роки тому +1

      research the design process, and also look into the graphic design principles

    • @93FilmsandMedia
      @93FilmsandMedia 3 роки тому

      You can hire me for consulting. Txt me or email and send over your design. I’ll either re-design it for you or tell you how to fix it. Invoice won’t be more than $100 either way. I like your videos so I’m giving you a discount

  • @dearmindfulness
    @dearmindfulness 5 років тому

    Oh yes,really very very very useful ....

  • @FirnzauxBum
    @FirnzauxBum 5 років тому +1

    Hello,
    Could you possibly lead me to a video where I can make something as similar as the one shown in the "elements" logo? I would like to look up about the way the color sections looked pleasing. :)

  • @-ross-7250
    @-ross-7250 5 років тому +2

    Doesn't example 3 & 5 break your first rule ??? Typo is unreadable when down sized ???
    Its not a criticism, just a question. I love the logos, real nice. Great vid.

    • @lunaticz0r
      @lunaticz0r 5 років тому

      How so? when downscaled the crown will be legible.

    • @al-tiro
      @al-tiro 5 років тому +1

      Its barely legible and typeface looks nice but does not match the mark's bold geometric appearance

  • @Sandeepmanila
    @Sandeepmanila 4 роки тому

    I have logo may u tell whats wrong with it. I think it needs improvement but don't know how. Thsnks

  • @W4ReLL
    @W4ReLL 5 років тому

    Great job, really miss the quizz part even I already know these mistakes ^^

    • @W4ReLL
      @W4ReLL 5 років тому

      @@SatoriGraphics Great :D

  • @ABDULSATARALBERTOIMPAGINA
    @ABDULSATARALBERTOIMPAGINA 5 років тому

    love it

  • @sanjaytyagi3011
    @sanjaytyagi3011 5 років тому +2

    Sir, I'm form India. And I wanted to know that how do I start my graphic designing carrier?
    *WITH SMALL BUDGET*

  • @zanrirossouw3512
    @zanrirossouw3512 5 років тому

    Hi Satori - try to access your website but no luck. Is it currently under construction?

    • @zanrirossouw3512
      @zanrirossouw3512 5 років тому

      @@SatoriGraphics Ok, can we find more tutorials and skills shared on any other platform excluding youtube for Satori Graphics

  • @alexyarally
    @alexyarally 4 роки тому +1

    Funny how half of the do nots i see in all the brand subway ads everywhere have them hahhaa

  • @RebrandEverything
    @RebrandEverything 5 років тому

    I notice you've got a Canon 50mm lens I have one too really love the pics out of it and it was less than £100! Do you do a lot of photography?

  • @ZaddY102
    @ZaddY102 4 роки тому

    i dont know why but i would consider it a creativity tbh the O represents both words .. just my opinion... btw love the video

  • @zoepluz5145
    @zoepluz5145 5 років тому

    You're amazing

  • @tharothrong3964
    @tharothrong3964 5 років тому

    Mmm i know less is more, but i really want make a colorful logo for my imaginary game studio with color that represents joy & dream my problem is i just can't make a good looking logo. Is colorful logo too hard for the beginner?

  • @mirandalyn3439
    @mirandalyn3439 5 років тому

    I am designing a logo for a client and I usually do more behind the scenes work and have been studying a lot of logos and I cant really find anything mazing to inspire me as far as designers who produce insane work. Any thoughts?

    • @93FilmsandMedia
      @93FilmsandMedia 3 роки тому

      I hate to sound like this but usually designers already have that inspiration inside of us… that’s why we charge clients to make them a logo.

  • @StoryTeller25423
    @StoryTeller25423 5 років тому +2

    Hey satori on your website there is a mistake on the About section,3rd paragraph " My UA-cam channel as of 2019 has o ver" fix the space between the o to v

  • @SaudiShanab
    @SaudiShanab 5 років тому

    thanks

  • @Arefin360vlog
    @Arefin360vlog 5 років тому

    hello satori graphics i am a new designer and a daily follower of your channel. So i want to learn how to make any shape from image for logo without copyright

  • @pathslesstrampled9906
    @pathslesstrampled9906 5 років тому +2

    And thank you for using the word “penultimate” correctly...

  • @otiliapetrean9441
    @otiliapetrean9441 3 роки тому

    website not working?

  • @renascienza.bazarclub
    @renascienza.bazarclub 3 роки тому

    I think that typography with another purpose than compose the graphics should be avoided in logos at all.
    If you just put the brand name somewhere with your logo, it doesn't really is part of the design, and if the customer can't recognize the brand looking to graphics, will hardly do it by name.
    A lot of logos today need to be used on application icons, and subtitles doesn't work anyway.
    But if the brand name is part of logo (like FedEx), no problem.

  • @jmgraphicstech178
    @jmgraphicstech178 2 роки тому

    Hello, can I contact you one on one and consistently send you my designs for review

  • @sobeidalagrange7129
    @sobeidalagrange7129 5 років тому

    Min 2:00 👋👋👋😹😹😹💞💞💞😎😎😎

  • @richardoceannet
    @richardoceannet 3 роки тому

    I noticed that your links are broken/not working as they are going to satoriresources.net instead of to your satorigraphics.net
    I'm guessing your domain expired and was picked up by someone else? Anyway, I've been in the domain business for 20 years so let me know if I can help out.