✏️ How To Design A Modern Logo | Start To Finish
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- Опубліковано 10 лют 2025
- Creating a modern logo design can be hard. So in this video I'm giving you a sneaky look into a new logo design course!
Here's the finished logo! imgur.com/a/wAn4p
Let me know if you have any questions.
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Here's the finished logo! imgur.com/a/wAn4p
Nothing that suggest "electricity" in the logo?
Will Paterson what type pencil do you use?
+Daniel He has a video on that
Ransey J can you give me the link pls?
Will Paterson Hey, Will. Do you ever plan to make not AI tutorials but in Photoshop, i mean, it doesnt't have the functionality of AI nevertheless it would be nice to see how you handle it)
Thanks for watching! Comment your questions below.
nc!~
Will Paterson Nice video enjoyed the process from paper to digitising the logo. also when is your next logo critique video
Will Paterson awsome video.. waiting for this since long..
My ques. is you do your freelancing work on upwork or fiverr or or any other platform?
if yes then how did u started getting your 1st client?
please tell me as i am not getting my first work as a freelancer
Will Paterson . Hey, I am huge fan of your work. I am a computer application student from India, I was always into design but never really had the chance to pursue it. I never could afford the Adobe softwares nor the technical requirements to run them.But recently I was introduced to inkscape, an open source alternative to illustrater . Can you do a video on what you feel about inkscape and how far you think I can go with it?
I like it 😘😍
For me "gettin the idea" IS the hardest part. Fleshing it out is easy.
I try to always have one.
silveravnt I have the same problem, and whenever I draw in my sketch book I always draw random things ..💔
3:43
I’m the opposite. I can vaguely see the idea in my mind but translating that to something “tangible” is a different story.
@@rorisxng I think that makes you a "designer" and me just an "artists".
Not too sure why some people are being salty about this video. I mean, you do know that the logo design process is similar with all designers right?
Anyhow, hope you all enjoy video!
weeniebutt23 There are a lot of people that don't understand the video. The video is all about executing ideas for a logo for those who want to know a process. This is obviously not my full logo design process!
Thanks for the support dude, it's nice to see :)
Rhys gets it.
Although it is pointless arguing with an idiot, they'll never admit to their wrong doing.
I can't stand the guy, it's hard to watch. He's siding with a guy who's commented 'they probs just are noobs' I think that says it all.
Oh no of course not, what an unreasonable assumption that would be. Sighhh
The hardest part is not designing logo, but why you design it, strategy behind it & the idea strategic behind the visual.
@Idea Headed like!!!!!
YEP !! because you have to explain all that to your client .
Whats your hair design process?
hahahahahha
i was just coming to say how great his hair was too. :-)
Lmao. Trolling level 1000
hahahahahahaha!!!
lmao! 😄
you don't know how much my new starting company logo got improved after seeing this video.........tnx very much
Thank you Ed... Ed Sheeran.
No. This is his brother Will.
hahahahaha
Thought I was the only one who saw that lol
He's somewhere in between Ed Sheeran and James Corden.
He more looks like James Arthur to me LOL
Will Paterson - some video suggestions if you haven't already made them - rather than a critique, how about discussing sort of key points on what you look for that makes a logo good vs bad? Also, how about a video discussing the challenges of clients that challenge you? (as in don't have a trained eye but want to dissect your work). Just things I think would be interesting to hear your perspective on.
+1
I like the final design because it shows E as well as small M bacause of that tilted square
Thank you for this video! I'm attempting to make a logo for my start up business and the first version I created wasn't what I wanted it to be. After watching this, I have a much better understanding of the logo creating process and am very excited to take another try at it! Great video! Especially for 4 years ago!
Blowin' up man! Was watching your stuff when you'd get just a few hundred views haha. Cream rises brotha. Continued success!
Thanks for the recommendation dude, just used the link to order a copy of the book from Amazon!
Same
Nice to see Dansky here.
"I love BIG FAT logo design"
love you Will ♥
Farshid Persia haha love you too!
Nice process you have i love that you don't rely on pinterest or other standard places where people normally go for inspiration 😊
Remember guys you need to use a really tiny notepad, the tinier the better.
Why? I thought the opposite
But only if you are working in your studio, when you are out in the field you want to bring as big a pad as you can carry.
@@86Corvus Uhh.. What's wrong with using Illustrator?
@@Hydrotoxic its only a good program if you pirate it
@@86Corvus illustrator is the best for logos
I am a complete amateur icon designer (I’m a BI analyst and reporting content manager). I’ve been using PowerPoint (*hangs his head in shame*) since 2010 to create icons for SharePoint and Confluence sites to access reporting assets. I really enjoyed watching your creative process! I subscribed to your channel so I’ll be back to check out more of your videos. Thanks for sharing!
Good video, stay strong, keep going and you will make it far :]
And thankyou to provide royalty free music for small creators to use!
Thanks a lot for helping me have much ideas in creating logos, thank you. I am a beginner.
I really love these kind of "abstract" or geometric logo's. Even making them is so much fun, but its actually not easy to make them to be usefull. I mean, they still have to somehow point to the topic, or company, or feeling it wants to express and i have to tell you a LOT of people and costumers dont see what they should in them, (and lets skip the part where you say "make it better you are just bad", that can be a part of it yes) . And thats just 1 thing, the other is : They dont believe in them, or how much skill it requires to make a good one. So they are going to be reluctant to buy it...especially from a beginner designer....any tips on this? Should i just keep making non abstract ones for years, just because it sells better?
I’ve done a few fake and a few real dot.coms in Wix, I now have Illustrator 19 from 1997 installed rarer late, I like the visual effects in Illustrator, Wix had limitations, and might be easier to use, but with limitations, with Illustrator - a whole new cup of tea.
Thanks for all the lovely comments! It means the world to me
Best of Luck!
O
My first thought was a UK three-pin plug, at a jaunty angle with the live and neutral pins representing the upper and lower bars of the 'E' and the earth pin representing the centre bar of the 'E'. The body of the plug represents the back of the 'E'... The jaunty angle allows the middle bar to be a bit shorter than the other two bars. Also, everyone knows what a plug looks like and associates it immediately with electricity. A second plug rotated through 90 deg could represent an 'M' for the metering part.
Great video, it's always important to emphasise the importance of drawing (no pun intended) from the words and associated terms and phrases of the company.
Nice.
Funny thing is I see "C BAR" in the background and that is a shortening for my local high school in Jamaica. You got a double thumbs up for that.
Hey Will,
I've been tasked to rebrand an organization, and your videos help out incredibly! Just wanted to say thanks!
Well good luck. May I ask which one.
now i know how to rebrand the great CCCP's hammer and sickle... good
Truly, at the moment I am currently flipping through Logo Modernism while listening to this video and then you pulled it out in the video and I was like, "WHAT THE" xD
No way! It's HUGE right?!
Yeah, I know. Its awesome to have in my office :D
I enjoyed the fact that such simplicity can be so effective - thanks Will.
Thanks! :D
Will Paterson, you're a very gifted logo designer. I've done things similarly to how you have and designed logos and won a contest or two as well. Ignore the dumbasses who come here to talk shit, and know that your efforts to make the world more beautiful are appreciated.
Thank you dude, this comment has made my day and put a smile on my face :D
4:00 NS logo, Dutch people will understand it,
For the non dutch people who don't understand, NS is our train company like most of the trains in the Netherlands goes under the name NS, this Logo you see on 4:00 big in the middle is that same logo they used. is kinda funny to recognize :D
Just landed my first 2 clients yeww, ones a re-brand and the other is a new business. Watching this really helped as i have been after something like this for a while
BM. Yay!
Will Paterson first one was a success, working on the second now
Hey how's your logo design progress now ?
Great to see you sketch an idea out first. Respect to that.
So your process is to scribble the letter E because the company starts with E. And THEN after scanning your favorite E you decide what it could represent? ...Well... How about thinking before drawing? In my opinion the first and most important thing with a logo is a good idea that represents the company's business/ the main topic they are dealing with etc. This should take a good chunk of the time invested into a logo designing process. Everything else comes thereafter ...otherwise it's nothing more than a pretty E.
the designer takes the brief into consideration throughout the whole process, if you haven't realized he literally sketches logos that pertain to the brief, starting with the letter 'E' is one of many ways you can start so I don't understand why you can't accept this process... furthermore if you don't agree with the process that isn't an issue, designing is about iterative processes and as long as everyone has a thorough process that benefits their workflow and outcome, it shouldn't matter.
the way I see it, he's explaining his own process which in fact relates to mine a lot, I've interpreted some parts of the video for myself and I'm now taking these skills and applying them to my practice because that's what the purpose of a tutorial is.
Even so the whole idea and point he was trying to make is to be rough. So yes you think of things that represent the company and their values/vision then write them down. Based on this you will have a better idea when sketching ideas on paper.
Did we ask for YOUR process?
No. No we did not.
Come on, is just an example of a fake company.
DOn't bother... this guy just bites other peoples designs all the time.
Thank you Will. I am a bit new to this so wish me luck.
nice vid (: i love how many ppl comment on ur hair lol
THANKS FOR YOU'RE KNOWLEDGE DUDE.. SO USEFULL FOR ME.. ALWAYS MAKE AWESOME CONTENT BRUH 🤙
I liked the blue one the best as it shown what the company was as well as the initial.
*this kind of logo i have my channel*
I bought this book thanks to your advice. It's an amazing book and I suggest every designer own this.
Good ideas Will. I sometimes point my branding students to your videos. Especially when they remark that “it’s hard” to do original work.
i love how uncreative you are but you did it🥺❤️❤️ tqqq broooo
Definitely love the design process!!
Hello Sir you are the best logo designer. I'm learning logo design, you help me lots.
Ok, now I know that “Logo Modernism” Taschen’s book is to buy :)
Generally you could create a video on BOOKS on that subject which you recommend for future designers.
Thank you for showing us your process. I got me started in the right path. cheers.
Hey Will, these type of vids are awesome and super helpful. I'd love to see more!
Thanks!
they re not helpful... cuz as far as i was listetening i didnt hear anything tath would be useful or even true
Loved the video..... Please make a video of logo design of alphabet M.....It would really helpful. You are one the talented guy sitting there 👍👍👍
Hi I hope you had a good day today and I hope you had an amazing time and I hope you guys are well
been on and off with following the channel, but was wondering if you have a video on building a portfolio based on branding even when you have no clients. many thanks I'm really enjoying these vids
Congratulations! Great video. I'm Brazilian graphic designer.
Pro tip for logo designers: you must use field notes. All the great logo designers do.
Are you the Field Notes sales rep? LOL
Or literally just any cheap book with dots in.
I use science not pads. Lots of grids and larger area to bang those ideas down. Field notes are too small and limiting for my liking. When I grow and Im a proper designer I will of course use field notes. (This comment is sponsored by Field Notes. The REAL designers first choice)
Really like your video because of the step by step process helps so much thank you!
Will, this is a neutral suggestion because you've been wondering why people are salty:
If you remove the "from start to finish" promise in the main title and substitute it with "getting an idea", they will most likely not feel fooled anymore.
The thumbnail alone suggested to me that there is more than what was ultimately shown.
I didn't feel fooled, neither am I mad, because I understand marketing and that youtubers want clicks to make money via ads etc, but I can tell you that this is the main reason why the chat is heated up in your video.
anyways, have a good day man
cheers
Man i like you, give me positive energy thank you
I appreciate that
0:43 hahaha “you can use any no-fat…” 😂
These are exactly the thoughts that go through my head when designing cars / logos.
Thanks for the video. After watching this I bought the book off ebay, it's great
I love your videos as much as I love your designs. You've helped me a lot.. YOU'RE AMAZING
Very good video. You have great ideas for logo design, this is great for young students that want to learn. Peterson keep yourself active and creating your design of logos
I know I’m commenting on a three year old video but I just wanna say this is brilliant! Reminds me a lot of Draplins method. I’ve been trying vainly to design a half decent logo for days now but after watching this I finally started making progress. Thanks so much, you earned yourself a sub today
Thank you so much for this video!!!
You're so awesome! Thanks for the tips.
a good piece of advice that my professors always told me was that when you're sketching make sure you always sketch or write down EVERY idea you have even the super shitty ones because your brain will keep going back to it if you don't at least get it down on the paper!
Hello! I was wondering how do you do when it comes to making a "Brand Guidelines" for a logo, what lineaments you follow, basically how you do it. I hope this is not too much trouble.
Thank you for making all this excellent videos! :D
Logo Modernism = essential! Also check out the book, Identify by Chermayeff and Geismar! Great tips... thanks again!
Thank you for sharing your process
Really cool to see someone else's process!
I'm leaning this in TAFE course that I'm doing and having more information before I go back would be good
Thank you for you Precious time, and bring secrets of start to finish, i learn alot from this video right place....
Thanks for your video man they are very inspirational and are easy to understand I know other youtbers in graphic design explain even the simplest thing very in a very complicated way.👍😂
Thank you ser!!! 😁😁
Great video, Will! Keep it up!
this has been really helpful, thank you!
Big fan sir from India 🇮🇳
Wow, the logo is awesome. Tho Edgard Perez-Palma is right by not seeing any indication of an electricity co.
Thanks for the helpful tutorial bro..
love it ...so simple and straightforward
Man ! how people can dislike your tutorials ?
Jihad Eliassa am wondering also
Just looking at this now 😂. How wrong you are sir. It's very difficult to make record a 48+ hour process and make it into a 15 minute video. It's evidently not people like me who ruin the community, it's people like you with your attitude.
Thank you Will, that's a really nice video, one of the best logo design tutorials.
dude I am a beginner graphic designer , and I like your way of presenting the content in the videos , can I get some tips for improving my skills .
I like to join 2 or 3 letters into 1 to shorten the word. So you use the right side of the letter, so it’s the start of the left side of the next letter. You know what I mean. Hmm
Great advice for the beginner. I appreciate your time and personal energy!
Awesome Tutorial 👍
Hey Will, in your opinion whats the difference in value to employers/customers between designers with a Bachelors, Assosciates, Certificate, and Self-Taught? Do they care? What are advantages and disadvantages of each category?
Thanks.
Amazing!! He made art 👏👏👏
design is awesome and you are superb
This was brilliant, thank you.
Thank you. I enjoyed your video. It helped me a lot :)
Thank you so much! You helped me a lot
Nice logo and how can I get that book from ?
Useful toturial!
Dear teacher, your lecture is really awesome
thanks to you .
Nice work, keep it up.
Thanks man helps a lot
Seems like every designer has their own issues. Ideas flow to me very easily and variations. I am hand drawer so working on computer is most challenging part. You make it look easy though.
Well said. Everyone has their own challenges. :)
Oh wow. That is interesting to see how the logo design works. There is experimental sketching. Then there is development of a logo with computer software. That is an interesting program. I hope I will be okay using MS Paint for my first logo. It is amazing how ideas can diverge. When I think electric company I think of a yellow lightning bolt. Maybe there can be a cool stylized lightning bolt that is yellow an black. An E can be changed to look more like lightning. The logo developed in the video is very different.
I am trying to make a logo for my own brand. It is something in the early stages of development. I have art and stories. It is mainly a fantasy story with a fantasy world. The main thing that sets me apart from other fantasy is that I draw a lot from the New Age movement. So I like to have some kind of symbol that represents ancient magic and mysticism. In my early days when I was a teenager, I used a penticle. That is a symbol of witches. Then in recent times, I used a medicine wheel. that is a symbol of shamans and Native American relligion. Then I was wondering if I could make something more origional. It is something that fits a brand that goes with faantasy and mysticism.
I got to be careful not to have something with too much negative baggage. There are two symbols with used to be good and associated with mysticism. Then they got used by bad people. Then it ruins the symbol. The one symbol I should avoid is the swastika. I don't want to have a logo that looks too much like that. The Nazis have ruined the swastika. Whenever people see that symbol, they think of Nazis. Then they think of the atrocities that the Nazis did, which are WWII and the Holocaust. They don't know that the swastika is actually an ancient mystical symbol. The swastika was associated with sun and lightning. It was also associated with good luck. It is a shame to ruin it. The pentacle was ruined for a while. It was associated with Satan. Satan is an evil character, even being the ultimate source of evil. The Christians of the olden days were against pagans. So they made a bunch of lies about Paganism being about Satan worship. Some Pagan things were smeared to be Satanic. The penticle, the witch and the satyr were all smeared like this. In reality Paganism has nothing to do with Satanism or the Christian worldview in general. In recent times, there is a Pagan religion called Wicca. It is about witches. It uses the penticle. It is a a good religion. That helps reclaim the pentacle. So it is not so disturbing anymore. Modern Satanist groups used the penticle too, and that isn't helping. I am comfortable with having a pentacle sign. I even made a card game as a side project, and that had a penticle. It was a reskin of Magic the Gathering. It was a way to learn about game design. The color pie reminded me of a penticle, so I used a penticle. I am even wearning a penticle necklace right now. I wear it all the time. I hope the swastika symbol gets reclaimed some time in the future. This is not to excuse the Nazis from thier atrocities. This is just so people with understand that the swatika symbol wasn't origionally bad. My best hope is the Jainism religion. It has the swastika for a long time, even in anchient times. It is one of the very few cases where this symbol is allowed in modern Germany. The Jains take peace to an extreme. It is the complete opposite of Nazis, which take violence to an extreme. Maybe the difference will help make things clear. I hope things will be better in the distant future.
It is cool that there can be creativity in logo design. Maybe I can make my own logo, instead of reusing an ancient symbol. My mystical ideas can get complicated in a hurry. So It takes effort to boil that down to a simple symbol. The basic idea is to have parts that go into a whole. There is a beautiful image of harmony. It can be a complicated picture. I got to simplify. I like to use the number four. It is my favorite number. Four is really helpful for organizing ideas. In numerology, four is associated with order, structure, organization and stability. I just did that. I even get into the habit of listing four given things as example. Two can either be harmonious or conflicting. Three is really unstable. All of these numbers are used a lot in mystic systems. I use two in my system. I don't use three as much. When I look at examples of three things, I figure that there is a fourth part missing. Four is balanced and fleshed out.A table will remain standing when it has four legs. The medicine wheel is a good summery of the main idea, and it uses four. It is a circle with a four armed cross inside. The circle represents wholeness. The four arms represent parts. Having four has good organisation. The pentacle is quite similar. There is a five pointed star in a circle. The circle has wholeness. Then the five points are like the four arms. There is an extra fifth point representing the unity of the four. The swastika has some similarity to the other two symbols. It is a wheel with four angular arms. A good way to picture the four is to have the four elements. There is earth, fire, water and air. Sometimes there is a fifth element, called spirit. Then I was wondering, if I can my my own logo based on that. I thought of having a four pointed star in a circle. I did sketches of that. Some sketches coincidently look like a compass. I guess that works. Another set of four is the four cardinal directions. There is south, west, east and north. Today, I saw some cool books in Barns and Noble. They were in the New Age Section. They had the flower of life. That is a really esoteric symbol. I didn't get the books. Instead I got Dummy books, one for social media marketing and one for blogging. The flower of life books would be cool to get. The flower of life is a complex symbol that means a lot. It is linked to sacred geometry. Then there is a lot of fancy shapes in there. I can watch videos on the Spirit Science UA-cam channel to get a refresher on sacred geomatry. Maybe there is a four pointed star. Then there is a development with a four petaled flower and a four pointed fruit. Maybe there is some kind of cube with four sides. A four pointed star or four petaled flower in the circle of a fruit or seed would look cool. Maybe that can be a logo. I am wondering.
I am thinking about a color scheme. I like to use colors for elements. Electricity is an element. That gets a yellow color. It is like Pikachu in Pokemon. Pikachu and a lot of other electric type Pokemon are yellow. In the card game and the later video games, the electric type is color coded to be yellow. When I make my own elements I also use yellow for electric. I also like to use a bolt shape. I was thinking of doing something like that for an electric company. For my own brand I do something different. I like to use green. Partly it is my favorite color. Partly it is about nature. A reverence for nature is part of the Mysticism. It is one of the main characteristics of Paganism. Then I came up with some color to represent mysticism and magic. I was thinking of blue. There may be purple in there. Blue and green look really good together. They are analogous colors. There is enough variety to be interesting, but it doesn't clash very much. It is a nice effect. Both are cool, which is relaxing. There is a tranquility to be one with nature and mysticism. I am wondering.
When the video started i thought it was an ad and i tried skipping it smh
This was fun to watch 👍🏻
thank you so much for recommending the book !!!
Crap, this Logo book is amazing! For a newbie in web design it is extremely useful
What is the book?