How To Find Logo Design Ideas

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  • Опубліковано 7 жов 2017
  • Graphic Design Resources: goo.gl/kUXMpU
    How To Find Logo Design Ideas:
    Hello everyone, welcome back, many of you asked me,
    how to find logo design ideas, it was really a hard question
    to answer, because I can’t teach you creativity, but there is
    some methods that help you get creative and come up
    with great logo design concepts.
    So today, I am going to walk you through the process of
    designing a logo, but I will concentrate on the thinking
    behind the design part.
    Generating Logo Design Ideas:
    In order to generate great logo design ideas, you have to put in the time into the thinking behind the design, it’s a whole process, if you follow it, you will be in good position to come up with good ideas, that works as great solution for the client’s problem.
    Creative Brief:
    To start the thinking process, you have to collect every
    information needed of your client, and this can easily done
    by creating a creative brief, It’s a simple document you
    send to your client, that ask thoughtful questions about the
    client and his business, in order to gather specific
    information about the project, and to define your client’s
    expectations.
    Analyze brief, discover & research business competitors and target audience.
    Mindmapping:
    After sending the creative brief documentto the client,
    he will respond with the information needed.
    The company name is Royal Veggies Transport.
    The client wanted something elegant and classy, at the
    same time the logo needs to reflect the veggies aspect.
    To achieve that, we will use the logo’s main keywords to
    extract some unexpected ideas, that is what we call mind
    mapping.
    Mind mapping is the creation of a visual representation of
    the words related to the main topic, then finding other
    associations to these words, in order to generate creative
    logo ideas.
    Words Association:
    After The mind mapping phase, I make separated lists,
    each main word with its associations.
    then I take off the words that I find inconvenient to the
    project, then I make some combinations of three words,
    one word from each list, so I can get some unexpected
    ideas for the logo .
    Sketching
    Saul Bass said, Design is thinking made visual.
    So after all the thinking and the research process it’s time
    transform that into a visual.
    So, these are the combinations of the word that I extracted
    from the Mind Mapping and the word Associations.
    To attend the right solution for your logo, you have to
    execute all the combinations, then you filter them and the
    stronger survive.
    I will walk you through the execution of one combination,
    which is, Carrot, Crown, Wings.
    Putting in mind all the information that I collected before, I
    will start by sketching.
    It doesn’t require being precise when sketching, it’s only
    about capturing the essence of the idea.
    In fact, anyone can draw, as I showed you before in the
    mood board I collected some Images, I will use it as
    reference, if you don’t know how to draw a carrot, look at
    a photo of a carrot, and try to do the same thing with
    simpler form.
    Thank You!!!
    ______
    Books I learned from : (Affiliate Links)
    Logo Design Love : amzn.to/2xniLXs
    Logo Modernism : amzn.to/2eX78Pb
    Logo Creed : amzn.to/2xmGsPk
    Grid Systems in Graphic Design : amzn.to/2wRDOzH
    Brand Gap : amzn.to/2gUlmx9
    _____
    Follow me:
    instagram: / medach89
    Facebook: / medachmed
    Dribbble: dribbble.com/mohamedachraf
    Twitter: / medach1989
    ______
    For Business Inquiry, Email me:
    contact@mohamedachraf.com
    ______
    Background birds sound:
    Dawn Chorus By Sean.Townsend
    From Freesound.org
    goo.gl/mPCoeJ
    licensed under CC BY 2.0
    goo.gl/6ksKSF
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КОМЕНТАРІ • 2,3 тис.

  • @RavenaciousTM
    @RavenaciousTM 6 років тому +2825

    So awesome to get logo design advice from Mr. Stephen Hawking

  • @brigittebenson6166
    @brigittebenson6166 5 років тому +6

    What I got was the transforming the client information into actual object. Brilliant

  • @dharanibarman1402
    @dharanibarman1402 4 роки тому +10

    Really this is one of the best video tutorial I have ever seen on Adobe illustrator. His narration in clear accent of English as well as the process to discover the innovative idea to create a new logo for his clients deserves high applaud. Thank you very much. I have benefited.

  • @syedabatool7269
    @syedabatool7269 4 роки тому +12

    woww just amazing my teacher say same things and now a days ,when we are started online classes he send us your video, it's very very helpful , thank you

  • @GierlangBhaktiPutra
    @GierlangBhaktiPutra 6 років тому +5

    If you are a teacher then you are a really good one! No wonder people find your videos fascinating! From many graphic design videos, you truly guide your viewers through the design process. Not just some show off.

  • @cree_VI
    @cree_VI 5 років тому +538

    i wish my teachers would teach like you. Sometimes i'm thinking i just wasted my time and money in school

    • @markesteves8641
      @markesteves8641 4 роки тому +17

      actually my prof just taught this to us lol

    • @Hussainzidane
      @Hussainzidane 4 роки тому +12

      agree with you, most of our lectures didn't have working experience. they just research before they teach us. I'm glad people like this guy helping us online

    • @yourdaddy7585
      @yourdaddy7585 4 роки тому

      Satish Pabari true 😂😂😂

    • @yourdaddy7585
      @yourdaddy7585 4 роки тому +2

      Yes, i wish

    • @Ms.Rai1996
      @Ms.Rai1996 3 роки тому

      Feel you dude.

  • @2TenTV
    @2TenTV 3 роки тому +8

    The way you can see shape within other shapes is priceless

  • @justagenosfan
    @justagenosfan 4 роки тому +2

    For a 10-minute video, this is gold. Thanks!

  • @abderrahmanedif
    @abderrahmanedif 3 роки тому +42

    I was struggling to find a logo for myself to start as a new logo designer to a point where I questionned whether I'm creative enough for it, but after using your method I was able to create 3 different concepts in a very short period of time, thank you

  • @mohi1974
    @mohi1974 4 роки тому +3

    Thanks a lot, I gathered a lot of how to imagine, think, and visualize a logo from your well described video, thanks once again, it has been a great pleasure.

  • @alfor2721
    @alfor2721 4 роки тому +25

    The birds chirping in the background adds an unsung heroes touch to this. So peaceful.

  • @markesteves8641
    @markesteves8641 4 роки тому +23

    my professor just taught this to us and now im very interested in designing logo lol

  • @sirwilliam0660
    @sirwilliam0660 6 років тому +7

    I’ve founded your channel today, and I have to say: I LOVE YOU!!!
    I’ve learned more today, than 4 months in Next_U.
    You are clear, clear and specific!!!
    Tks for share your knowledges!!
    ♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️🇨🇴

  • @kimsiash7638
    @kimsiash7638 5 років тому +42

    Masha Allah. I've looked into different channels and for me your logo tutorial is the best!

  • @Pcdigestmag
    @Pcdigestmag 3 роки тому

    Love the creative thinking process plus the creative brief makes creating an identity for your business streamlined

  • @Itsrichayo
    @Itsrichayo 5 років тому +4

    Thanks for sharing this tutorial Mo. Bless you .

  • @egdesigns5512
    @egdesigns5512 6 років тому +17

    I come home to find a video from you, I know I’m just going to be blown away by your teaching and logo design skills! Thanks so much for making this, you’ve been a huge help to me, and I’m sure everyone else who’s watched any of your videos! Looking forward to what you have planned for the next video!

    • @MohamedAchraf
      @MohamedAchraf  6 років тому +1

      Oh, thank you so much Ezzy, I really appreciate your kind words, I am so happy to help :)

    • @egdesigns5512
      @egdesigns5512 6 років тому

      Mohamed Achraf just a follow up, do you recommend any other UA-cam channels like yours that may be helpful to me? I wanna learn as much as I can! If not, it’s totally ok. Just kinda impatient for knowledge :)

  • @kauano.horvath4928
    @kauano.horvath4928 5 років тому +3

    Man, I don't even work with logos, but your tutorials are so clean an organized that I love to watch it hahaha awesome videos

  • @faramancaan5418
    @faramancaan5418 4 роки тому +228

    Bird voices in background is feel very nice,❤

  • @animatiuspannaperis800
    @animatiuspannaperis800 4 роки тому

    Can't explain how helpful the video is ! Thanking you from the bottom of my heart !

  • @jeff-reysola7602
    @jeff-reysola7602 5 років тому +3

    Love this video. Now, it helps me to do what i want to do in a project. The tutorials was so friendly to the viewers and not to overthink in life. THUMBS UP to you sir. Thanks

  • @EyongmathsEnow
    @EyongmathsEnow 5 років тому +5

    just decided to get into Graphic Design and generating an idea for beginners like is challenging but this video has encourage so and set my mine OPEN. THANK YOU.

  • @muhammadsaud9742
    @muhammadsaud9742 3 роки тому

    You are the best ever graphic designer I have ever seen on yt

  • @sarehgol5756
    @sarehgol5756 5 років тому +21

    Wow this was really helpful! Thank you so much! I loved the idea of mind mapping and then combining them.

  • @riadhossen1147
    @riadhossen1147 4 роки тому +3

    It’s great. It’s a very helpful video for new graphic designer.

  • @eleniver
    @eleniver 5 років тому +14

    Thank you so much for this awesome video!!! It is so helpful!! I really enjoy watching your videos! Thank you!!😁😁

  • @anujawitharama4072
    @anujawitharama4072 4 роки тому

    You are amazing. Thank you for you tutorials. There are lot of things to learn by your videos. It simply to get the idea and you teach it and describe more attractively. Thank you so much.

  • @radhikakumar3705
    @radhikakumar3705 3 роки тому

    it was so amazing to watch....its the first time i went through your page and honestly i enjoyed watching all of your tutorials....your thought process and concepts are truly eye catching and appreciable...would like to gain more of it....thank you for your guidance.

  • @snacke2931
    @snacke2931 5 років тому +8

    Hello Mohamed:
    Great Job, thank you!
    Regards and a Hug from Nicaragua!

  • @sufjanemurllai7743
    @sufjanemurllai7743 6 років тому +28

    Amazing as always Mohamed. Im attending Graphic Design university and your videos help so much more than the teachers there. As I am new to most of my university's work Im very happy that I found your channel.
    The most particular segment of the video was the "Mind Mapping" laying out words that associate with the clients request then deleting the ones that aren't usable really puts things on perspective of what you need to do for them. Much support

    • @fRozenMovieMaker
      @fRozenMovieMaker 6 років тому +1

      agreed

    • @MohamedAchraf
      @MohamedAchraf  6 років тому +10

      Hi, I am really happy that you find my videos helpful, I will make more videos about monograms, there is some basic info you will get it from university, but to be successful in graphic design, it has to be your passion you have to enjoy doing it and learning it, try your best to get the most from your teachers, and master your craft by learning online and practice everyday.
      Thank you

    • @sufjanemurllai7743
      @sufjanemurllai7743 6 років тому +1

      Yes the internet will guide us :D. tbh ive been learning more from these videos then the 5 weeks ive been to uni.

  • @Dipidychip
    @Dipidychip 4 роки тому

    i am ;ittterally soo happy. i was having a mental breakdown, when i wasnt understanding wt to do wt not to do but u made it soo simpler

  • @islamic.b00k
    @islamic.b00k 5 років тому

    The best channel for learning each and everything in detail of illustrator

  • @juliuswarui8025
    @juliuswarui8025 5 років тому +15

    Orderly, and neatly executed. I think this is what most creatives are missing.

  • @RamzesekOfficial
    @RamzesekOfficial 4 роки тому +3

    why I can't like your video twice? :/
    Thank u so much Mohamed ! It's all what's I needed !
    Best regards from Poland !

  • @ezanasezana283
    @ezanasezana283 11 місяців тому +1

    What I like about you, is that you had explain every step of the technique clearly and straightforwardly.
    Thank u for your tutorial and narration in every work here.❤

  • @sulanec87
    @sulanec87 3 роки тому +1

    Simple yet brilliant! You, Sir, have just earned my subscribe.

  • @estoreim
    @estoreim 4 роки тому +14

    I just stumbled upon this extremely helpful video, Mohammed. It was concise and easy to follow and I took away an incredible amount of information. Fun how you can keep learning-I've been designing for 35 years. This particular video was instrumental to working through I block I've had while working on a challenging logo for a new client. Thank you so much!

  • @shruthibaskar1647
    @shruthibaskar1647 6 років тому +67

    It feels like I've discovered a gold mine! This video is everything! Subscribed and going to binge watch all the videos. Can you please talk about choosing colors and right type for logos? Thanks a lot for uploading these videos! Going to share this with my fellow beginners because you deserve at least a million subs

    • @MohamedAchraf
      @MohamedAchraf  6 років тому +2

      You're welcome, and thank you so much ;))

  • @lucemiran4315
    @lucemiran4315 4 роки тому +1

    I just started at designing logo. Thanks for the lesson!

  • @sondos006
    @sondos006 6 років тому +5

    amazing job every time I see something from you

  • @geckoklaus
    @geckoklaus 6 років тому +17

    Dear Mohamed. I am watching your videos from the beginning and I am totally thrilled about every new video that you make. For sure there is a reason to watch your videos as I am trying to create my first company logo based on your lessons. I am still far away from a logo that I like, but every new video brings some lights to the shades. If you ever search for an existing example that you can use for your videos I can help :D as I am still clueless about the important igredients that helps to make my logo outstanding ... Thanks for all your hard work. Keep going on.

    • @MohamedAchraf
      @MohamedAchraf  6 років тому +1

      Glad to know that and I hope you get to the right one soon, I don't really need an existing example andvI don't do free work neither
      Thank you

    • @binhOhn
      @binhOhn 5 років тому

      I'm in the same process! Mohamed will make we richies!! haha

  • @summert.ibrahim7701
    @summert.ibrahim7701 Рік тому +1

    This video was simply brilliant. Thank you so much for putting in the time to make it, I'll definitely save this for reference for later as well.

  • @liyarose4632
    @liyarose4632 4 роки тому +1

    I so love the birds' chirping. No matter how not creative I am! : )

  • @RajTareh
    @RajTareh 6 років тому +4

    THANK YOU VERY MUCH, it was really help full !!! Two thumbs up from Madagascar !

  • @elow7610
    @elow7610 6 років тому +13

    The simplicity with which you've made this look is amazing. I can say that because I've watched a few now and the impact in my logo designs has been tremendous. Thank you. My logo turn out time has been quickened. Much appreciation M.A

  • @UltraGaMePlayS
    @UltraGaMePlayS 5 років тому +1

    DUDE!! You're the best. Your videos inspires me a lot!!!

  • @laviniatrifa4737
    @laviniatrifa4737 3 роки тому

    This is great! The whole process is so satisfying!

  • @ms7studio303
    @ms7studio303 5 років тому +7

    Thank you Mohammed for this wonderful video. The most important part of this tutorial is you make it simple .... keep it up

  • @peepee.poopoo
    @peepee.poopoo 4 роки тому +5

    That background bird sound is peaceful to watch the video 🐦

  • @_vodina7502
    @_vodina7502 Рік тому

    thank you, this is so far the most visual tutorial i have come across and i have learnt so much from this video, i am so excited.

  • @illb2fast4u
    @illb2fast4u 5 років тому

    Thanks for the very helpful info. Subbed, keep up the great work

  • @ZoeysMusings
    @ZoeysMusings 2 роки тому +10

    This was a brilliant tutorial. The creative process will be so much easier now. Thank you, Mohamed!

  • @TrevisBailey
    @TrevisBailey 4 роки тому +5

    This just blessed me. I’ve been doing this the HARD way! Thank you!

  • @zezeyon
    @zezeyon 5 років тому +1

    THANK YOU! Very helpful!!

  • @bonniehoke-scedrov4906
    @bonniehoke-scedrov4906 3 роки тому

    This is my first time enjoying your UA-cam channel. Great work! I’m looking forward to more great content from you. Thank you so much for this informative video! I got so much out of it.

  • @deekshabhargava1493
    @deekshabhargava1493 4 роки тому +7

    You made the whole process so simple. Every single step is well explained. Thanks for making this video 😊

  • @jorgenmalmo
    @jorgenmalmo 6 років тому +8

    Its always impressive to see a pro in action. You make it look so easy

  • @alakaabimbola6951
    @alakaabimbola6951 2 роки тому

    How would someone be this creative and talented!!!.. omg.. I’m new to design and I’m glad I found you

  • @ezeakorosalyn1186
    @ezeakorosalyn1186 2 роки тому

    Damn! This has to be the best tutorial of anything I've watched on UA-cam. Thanks alot sir, you helped me a great deal in understanding the concept of creating an identity logo.

  • @daddyscarz4446
    @daddyscarz4446 6 років тому +9

    Something i was looking for :)

  • @adytiaprawijaya6261
    @adytiaprawijaya6261 5 років тому +3

    بسم الله الرحمن الرحيم
    That's really help me,
    Thank you so much

  • @MuhammadSulemanshafique
    @MuhammadSulemanshafique 5 років тому

    What a great teacher! Salute to you, Sir. Co-incidently I have been thinking these days about how to get the design concept for logo, and you solved this problem of mine. Thank youuuuu

  • @medhasaha3467
    @medhasaha3467 2 роки тому

    omg this video is a gem. simply love the process of connecting words.this is really gonna come in handy

  • @abdulsalammohammed6623
    @abdulsalammohammed6623 6 років тому +3

    Hi Mohammed!
    It's a great tutorial which answered a big question of mine "How to create a Logo". I am so glad that i found this channel,
    The biggest useful points are "CREATIVE BRIEF, MIND MAPPING and MOOD BOARD".
    Thank You So Much.
    Keep making tutorials. Now it's fun to work.

    • @MohamedAchraf
      @MohamedAchraf  6 років тому

      Thank you, and you are very welcome here ;))

  • @McCoy1978
    @McCoy1978 6 років тому +7

    Tutorial perfeito! Muito bom.

  • @apkadost48
    @apkadost48 4 роки тому +1

    I think this one is the best tutorial for a proper logo designing. It helps a lot Sir. Thank You soo much. Keep making more like these.

  • @DANNY-pf5wx
    @DANNY-pf5wx 5 років тому

    Thank you for sharing knowledge and experience. You have been very helpful

  • @productionsofchildrenchild8950
    @productionsofchildrenchild8950 6 років тому +9

    The way you used keywords was actually pretty smart. Never used it that way but seems very easy.
    Is It maybe a idea for a new series to rate the logos people make and give tips on how to improve. Kinda what Will Paterson does.

    • @MohamedAchraf
      @MohamedAchraf  6 років тому

      Thank you, yeah great Idea, I will think about it ;)

  • @vinaypanwar7554
    @vinaypanwar7554 4 роки тому +100

    No unnecessary shit only useful idea and influencing thoughts

  • @faisalibnehashem7535
    @faisalibnehashem7535 4 роки тому

    Thanks Mohamed! I am now free from one of the biggest tension in Designing.

  • @ehtisham692
    @ehtisham692 5 років тому +8

    Mind blowing Sir🔥

  • @hoshanges
    @hoshanges 5 років тому +3

    8:00 u have awesome ideas 👏🏽 amazing

  • @HelenPeart_Barr
    @HelenPeart_Barr 11 місяців тому

    Love how you made list combinations then put them together and draw from that. First time I had seen or heard of it. Thanks for the info.

  • @eknaveen
    @eknaveen 4 роки тому

    Really awesome!! Thanks for giving such a clear tutorial!!

  • @Peeremoghan
    @Peeremoghan 6 років тому +8

    Very educational and very inspiring... I loved the logic and sequence of the process.. the analysis and the planning.. the illustration of the whole process was so easy and cognizable. Thank you very much..

  • @moayadalismail5602
    @moayadalismail5602 6 років тому +3

    والله انك مبدع يا محمد
    تحية لاهل الجزاير

  • @DanyMeyer
    @DanyMeyer 3 роки тому

    Thanks for sharing your process with us!!!

  • @lgg5769
    @lgg5769 4 роки тому

    Great video quality, you make it seems easy, very helpful.Thank you

  • @inpsydout
    @inpsydout 3 роки тому +12

    A little tip:
    You can press the "O" key and pull the shape to the side with the cursor, to create a mirror image of half of the crown, instead of copying with alt > transform > reflect > vertical > ok :)

    • @sukhjeetsingh8106
      @sukhjeetsingh8106 2 роки тому

      He probably knows just teaching us beginner folks out there :)

  • @kosta1570
    @kosta1570 6 років тому +4

    The quality of the tutorial is incredible..Thank you very much for these lessons.

  • @mishranamrata7487
    @mishranamrata7487 2 роки тому +1

    I have no words to say thank you, I cannot express in words how much help this video has helped me.

  • @Jesterjones9073
    @Jesterjones9073 4 роки тому +1

    This was fantastic to watch, I have learned some valuable tips! Thanks for making this tutorial!

  • @Sim___ply
    @Sim___ply 5 років тому +144

    جزاك الله خيرا يا محمد
    ❤❤❤❤

  • @LocalSlaveHolder
    @LocalSlaveHolder 6 років тому +129

    When you just described the project, I've already had an idea of carrot with the crown

  • @muneer765
    @muneer765 4 роки тому

    This channel should've millions of subscribers. A real teacher
    Thanks a million Mohammad Ashraf

  • @atoyebiadeyemi8931
    @atoyebiadeyemi8931 2 роки тому

    This content is amazing: Everything simplified. Great job!

  • @Skuosh
    @Skuosh 6 років тому +31

    *Mohamed you are very useful information, greetings from the cold but beloved Russia!*

  • @jenoyestewart1516
    @jenoyestewart1516 5 років тому +6

    This tutorial was not only in-depth but it was simple to follow and offered clarity on the point being made. No unnecessary time nor explanations were given, it was to the point. I feel like I have enough from this tutorial to help make me a better designer. Thank you so much!

  • @bashirahmad4889
    @bashirahmad4889 4 роки тому

    ماشاءاللہ۔ اللہ کریم آپ کے علم و فن میں برکت عطا فرماےَ۔ آمین ثمہ آمین۔

  • @mavrasalam8774
    @mavrasalam8774 4 роки тому

    Well i do not have words for what saying about your creativity .......
    You taught me HOW to DO (not like others WHAT to DO)
    Simply you are the best ....

  • @milotgarcia0426
    @milotgarcia0426 5 років тому +3

    The concept of text to speach and nature background is quite interesting :)

  • @aartidanceacademy6542
    @aartidanceacademy6542 6 років тому +4

    Can you make logo on invation

  • @sallybugs1695
    @sallybugs1695 5 років тому +2

    Excellent and noble work. Please keep it up!

  • @alaaadam1171
    @alaaadam1171 5 років тому

    this is the best tutorial ever I saw it about the idea of logo .many thanks

  • @edmundsgn111
    @edmundsgn111 6 років тому +3

    Mad respect dude.. there are many talented artists out there, but very little outstanding teachers in comparison.
    ps: I'm about to apply your strategy to my own workflow.
    Thanks for sharing this!

    • @MohamedAchraf
      @MohamedAchraf  6 років тому

      You're welcome.
      Thanks for your kind words

  • @Different2187
    @Different2187 6 років тому +4

    Thank you for your tutorial!it was as usual very useful and helpful-) at the beginnig of the video you told about creative brief and I wanted to ask if you send this brief after the potential client makes an order? Do the clients always contact you first?what do you do when you want to have/create a project for an other company?Could you help with some tipps for the beginnig designers?I appreciate it and thank you in Advance.

  • @danielraboy9127
    @danielraboy9127 4 роки тому

    Thanks for your advice Mr. Stephen

  • @digitalvaluebd
    @digitalvaluebd 2 роки тому

    This tutorial saves couple of days of my busy schedule. Thanks buddy.

  • @murshi8433
    @murshi8433 5 років тому +3

    Please do a project with using coreldraw..

  • @graycreates1057
    @graycreates1057 5 років тому +208

    I deadass thought there was birds outside cause I'm using headphones