New York's Most Secretive Pizza Shop Is Behind an Unmarked Door - ICONS: Pizza

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  • Опубліковано 13 тра 2024
  • Hidden in an abandoned-looking storefront with white windows, Wizard Hat Pizza in Brooklyn has a speakeasy vibe. The takeout-only shop is run by chef and owner Josiah Bartlett, who’s grown his pizza business totally through word of mouth. On the menu are New York style pizzas with traditional toppings like spicy pepperoni and mushroom, as well as more experimental pies like an al pastor taco-inspired pineapple pizza.
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    Credits:
    Producer: Connor Reid
    Directors: Connor Reid, Murilo Ferreira
    Camera: Murilo Ferreira, Shirley Chan
    Editor: Christine Carone
    Executive Producer: Stephen Pelletteri
    Supervising Producer, Operations: Stefania Orrù
    Supervising Producer, Development: Gabriella Lewis
    Audience Engagement: Frances Dumlao
    ----------------------------------------------------------------------------------------------------------
    For more episodes of 'ICONS', click here: eater.visitlink.me/AbhhJ9
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КОМЕНТАРІ • 234

  • @Stop4MotionMakr
    @Stop4MotionMakr 2 місяці тому +104

    The thing I love about these videos is that it really show these people in their flow state. They're just so happy to be doing what they're doing and you can tell.

    • @picardsolo2471
      @picardsolo2471 Місяць тому

      I mean, I can still hear the crushing debt and gnawing doubt when he talks. How he runs a successful business without money laundering is beyond me.

    • @frozenrats
      @frozenrats Місяць тому +1

      @@picardsolo2471 You watch too much tv. He lives where he works and works alone/in a small group. He does made-to-order items to make sure he exactly meets his supply and demand.

    • @picardsolo2471
      @picardsolo2471 Місяць тому

      ​@@frozenratsyou articulate with too much logic and reason.

  • @zachbenedicic7582
    @zachbenedicic7582 2 місяці тому +51

    I love this guy. He was proud to have those sanitation guys factor in his pizza place into their route. Anyone proud to service the working class is good s**t in my books.

  • @mezziyo
    @mezziyo 2 місяці тому +370

    Bring back THE PIZZA SHOW, come on guys

  • @AY-jy4xf
    @AY-jy4xf Місяць тому +20

    This pizza is amazing , it’s 5 blocks from my apartment and I eat this pizza once a week . Easily a 9/10 and waaaay better than most of the places you’ve heard of

  • @TheEric826
    @TheEric826 2 місяці тому +47

    maaaan this dude just gave a legit breakdown on how start a pizza business lol

    • @StfuSiriusly
      @StfuSiriusly Місяць тому

      i mean its not really that complicated..

  • @DeadGlassEyes
    @DeadGlassEyes 2 місяці тому +84

    Man this guy knows what he is doing. I'd love to try that dough, seems very interesting. I also love their logo and how they write the orders on the boxes. Talk about putting care into your work. I'd love to try this.

    • @drtydsh
      @drtydsh 2 місяці тому

      duck yeah

    • @johnadamczyk6213
      @johnadamczyk6213 2 місяці тому +2

      I'm sure the dough is great but he majorly overcomplicates it with using 5 flours

    • @DeadGlassEyes
      @DeadGlassEyes 2 місяці тому

      @@johnadamczyk6213 Yeah never heard of using 5 types of flour before. Guess he has too much time on his hands. Would still love to try it.

    • @cjaquilino
      @cjaquilino Місяць тому

      @@johnadamczyk6213Yeah, I'd like to understand the logic behind that.
      Like it's one thing to say mix a whole grain flour of some kind with a high gluten flour or use a more local flour to make it more healthful or environmentally friendly. But it sounded like he's uses mixes of white all purpose, einkorn whole grain, white high gluten, and an Italian flour.

  • @outlawrogers7101
    @outlawrogers7101 2 місяці тому +33

    The whole " order name, time, type " written on the box as opposed to a ticket coming from a printer or the need of hand written order slips is genius. Not to mention easy and visible order and direction for the prep & kitchen staff!

  • @jayleno2192
    @jayleno2192 2 місяці тому +41

    The mushroom pizza looks good. Roasting the mushrooms first instead of putting them on the pizza raw is a key step that most places don't bother with. It's basically impossible to overcook mushrooms, but for some reason people are afraid of cooking them long enough to actually develop flavor.

    • @robertmoore4241
      @robertmoore4241 Місяць тому

      they were roasted, look at the difference between the cut mushrooms and the mushrooms put on the pizza

    • @Viewthetube777
      @Viewthetube777 Місяць тому +1

      @@robertmoore4241lol he was agreeing with method taken by the chef

  • @TheChefmike66
    @TheChefmike66 2 місяці тому +13

    This show always makes me feel better about my life choices.

    • @RVZER
      @RVZER 2 дні тому

      what do you mean exactly?

  • @johnatanbonilla1220
    @johnatanbonilla1220 2 місяці тому +17

    Wizard Hat Pizza in Brooklyn is a true hidden gem! 🍕 Love the speakeasy vibe and the mix of classic and unique pizza flavors, especially the al pastor pineapple pie. Chef Josiah Bartlett's mastery in combining tradition with innovation is simply brilliant. A must-try spot fueled by the power of word of mouth! #PizzaMagic #BrooklynEats

  • @ToddAndelin
    @ToddAndelin 29 днів тому +1

    Josiah is casually humble... what a great guy

  • @rationalcapitalist
    @rationalcapitalist Місяць тому +3

    Definitely in my top 5, if not top 3, pizzas in NYC.

  • @i_dont_live_here
    @i_dont_live_here 19 днів тому

    This is amazing. As a chef who’s been doing this since 93’ this is a blueprint for success.

  • @s18169ex3
    @s18169ex3 2 місяці тому +4

    Brilliant operation

  • @Romafood
    @Romafood 2 місяці тому +15

    spectacular video, many greetings from Italy

  • @HunterTinsley
    @HunterTinsley Місяць тому

    My mouth is watering, and there are tears in my eyes. I want to order all of these!

  • @Larisa_Baya_Momo
    @Larisa_Baya_Momo Місяць тому

    Yum, so much care taken in the making. Wow pizza. 😋

  • @kickass4789
    @kickass4789 2 місяці тому +2

    That crust looks exceptional

  • @GregCurtin45
    @GregCurtin45 2 місяці тому +13

    Thank you #Eater for always bring us the best! Thank you Wizard Hat Pizza for sharing your processes. It seems very close to a farm-to-table attitude is your mission. Keep it simple, unique and do it right. Hope you find great success in the future. #Pizza

  • @kylestelzer254
    @kylestelzer254 2 місяці тому +1

    Moved to Prospect Lefferts Gardens a few months ago, little did I know I was two blocks from one of the best spots in the city. Wizard Hat is great, great pizza

  • @jacquir8331
    @jacquir8331 2 місяці тому +1

    I love this guy he reminds me how my grandmother cooked. My grandmother baked everything from scratch and milled her own flour. Back in the 70's Crisco was used in every product she baked. This man knows what he is doing and he is doing it well!

    • @mikejohn7273
      @mikejohn7273 Місяць тому

      Weres his pizzeria what's it called?

    • @ezechiele.6001
      @ezechiele.6001 Місяць тому

      @@mikejohn7273 Wizard Hat Pizza, Brooklyn, NY.

  • @kage122
    @kage122 2 місяці тому +4

    have to try this place. i pass by it way too often

  • @szabi_nagy
    @szabi_nagy Місяць тому

    looks so good.

  • @1yamawai1
    @1yamawai1 2 місяці тому +1

    excellent! keep it sauced up.

  • @theyreMineralsMarie
    @theyreMineralsMarie 2 місяці тому +18

    East Glisan Pizza in Portland also uses provolone in their cheese blend. Their pepperoni is very similar to this guys, but they add dollops of lemony pesto.

    • @alexs.2414
      @alexs.2414 2 місяці тому +2

      Agent schrater, I can’t let you live

  • @ThadonutRs
    @ThadonutRs Місяць тому +1

    As a Belgian guy that also baled with a Rofco oven, it’s always nice to see people thousands of kilometres away use the ovens from here

  • @thomashernandez1738
    @thomashernandez1738 2 місяці тому +2

    Speck and pina looks fire 🔥😍

  • @drewcigna8197
    @drewcigna8197 Місяць тому

    Can't teach passion, the pizzas look incredible. I'll definitely need to give this spot a try!

  • @cbone5999
    @cbone5999 Місяць тому

    That's my kind of 🍕 so good!

  • @Hiltonology
    @Hiltonology 2 місяці тому +2

    Man I love this business model.

  • @nataliaandreagp1579
    @nataliaandreagp1579 2 місяці тому +2

    Incredible pizza! Best in New York City!

    • @DeadGlassEyes
      @DeadGlassEyes 2 місяці тому +2

      Dang that good really? So curious about the dough.

  • @stevelogan5475
    @stevelogan5475 2 місяці тому +1

    I like anchovies & sardines added to my pizza plus oregano in the sauce plus basil leaves on top , fits well with the strong jersey tomato flavor & sharp provolone

  • @jaytorr6701
    @jaytorr6701 Місяць тому

    I had their pizzas. Really good, amazing quality topping and dough. If they lower the over temp a bit and get more crunch on them, closer to a new Haven style, they will have some of the best pizzas available anywhere.

  • @Daniel-oj7bx
    @Daniel-oj7bx 2 місяці тому +25

    the pizza is very simple...
    5000 steps later: here is your pizza

  • @EdYooTube
    @EdYooTube Місяць тому

    He is the real deal & his pizza is amazing! He said he is opening up a brick & mortar soon near his current shop.

  • @kinoman101
    @kinoman101 2 місяці тому

    Looks good

  • @IcedChai
    @IcedChai Місяць тому

    Pizza + wine (or grape juice) = AMAAAAAZZZZIIINGGGGGGG!!!

  • @polythewicked
    @polythewicked 2 місяці тому +5

    I miss Frank. Bring back the pizza show!

  • @burgerchild
    @burgerchild 2 місяці тому

    Looks bussin

  • @beatzrhymesofficial
    @beatzrhymesofficial Місяць тому

    White pizza looked amazing.

  • @filippejic8864
    @filippejic8864 2 місяці тому +12

    Man I remember Dave low balling this pizza on his review a couple months ago.

    • @Scott-yu4yt
      @Scott-yu4yt 2 місяці тому +2

      His score was an absolute crime. Easy 8.4 pie

    • @5N0023
      @5N0023 2 місяці тому

      @@Mr_Dopey because of the pecorino*, not parm.

  • @johnnychang4233
    @johnnychang4233 2 місяці тому +3

    Dreamcast Pizza 😋😉

  • @jameshabisohn1110
    @jameshabisohn1110 2 місяці тому

    did yall do professorpizza in chicago yet?

  • @StevieVman1
    @StevieVman1 Місяць тому

    Almost painful to watch and not be able to try a slice of any of their amazing pizzas
    My father was quite masterful.
    He never gave me the exact formula.
    But he used three or four different types of flour, incuding a little pastry flour.
    I would come home very early in the morning.And I did try hard not to eat every slice in the refrigerator but I could not stop.
    Anyway these guys are on another level
    💯🇮🇹

  • @llow1170
    @llow1170 Місяць тому

    The pina pizza is to die for.

  • @kaceecruson9532
    @kaceecruson9532 Місяць тому +1

    They really missed an opportunity to call it wizard sleeve pizza.... 😂

  • @saturnv2419
    @saturnv2419 2 місяці тому

    Totally missed to upload this on Pi day.

  • @gesxnyx
    @gesxnyx 2 місяці тому +3

    6.2

  • @giovanniamore7532
    @giovanniamore7532 2 місяці тому

    ...also pineapple and spicý salami goes verý well together 😚🤌

  • @cmfontanes
    @cmfontanes Місяць тому

    Do Feral Pizza in Austin Texas please!

  • @anasevi9456
    @anasevi9456 2 місяці тому +1

    I love the pure unpretentious americana in this pizza outfit. Not bothered sourcing Italian grown Tomatoes from those mythical regions, _California and New jersey grow a tasty tomato; that will do!_ Which is what anyone should be doing if they are making pizza in America the american way; New York style or not.
    Love Naples style Pizza and had it many times visiting southern Italy from places with ripping hot smokey woodfire stoves, And make Italian style pan pizzas like Sfincione at home a lot; but I love a good honest American pepperoni pizza too.

  • @brianmoody2549
    @brianmoody2549 Місяць тому

    Knowing how your pizza is made and how long will it take to make a pizzas, and what do it take to make too different types of pizza .

  • @Mr_Dopey
    @Mr_Dopey 2 місяці тому +1

    Instead of spraying those tray with canned oil, get a spray bottle like they use for windex, and put your favorite olive oil in it.

  • @MakersTeleMark
    @MakersTeleMark 2 місяці тому +1

    There's goes the neighborhood.

  • @doromac
    @doromac Місяць тому

    NOOO MY SECRET IS BLOWN UP!

  • @jtokes9400
    @jtokes9400 2 місяці тому +16

    All about word of mouth… goes on one of the biggest UA-cam food channels 😅

    • @allouttabubblegum1984
      @allouttabubblegum1984 2 місяці тому +1

      Got to advertise to those touring PDF files somehow

    • @DutchClawz
      @DutchClawz 2 місяці тому

      Its all paid advertisement.

  • @karendelatorre7075
    @karendelatorre7075 2 місяці тому

    your pizzas are very good🍕🍕🍕🍕🍕

  • @butterfliesandtape
    @butterfliesandtape Місяць тому +2

    haha, the guy running the "speakeasy" pizza joint said "mise en place".

  • @titibebe2510
    @titibebe2510 2 місяці тому

    Pastor pizza already exists here in Mexico a long time ago!! Just come and get it

  • @duapadrum3526
    @duapadrum3526 Місяць тому

    I love pizzas

  • @tomacquroff2717
    @tomacquroff2717 Місяць тому +1

    Dude can’t even admit he’s making a Hawaiian lol.

  • @oliversplace263
    @oliversplace263 2 місяці тому +5

    You’re in carcosa now…

  • @scottsummers4234
    @scottsummers4234 2 місяці тому +1

    Pineapple is great in pizza!

  • @MrSlushierGravy
    @MrSlushierGravy 2 місяці тому

    Right on lunch break.. you guys know 😎👍

  • @GioFranco-dj3hm
    @GioFranco-dj3hm 2 місяці тому

    Spangler workflow

    • @jssdl4287
      @jssdl4287 Місяць тому

      Sort of, but not really, I know because I use a modified Spangler work flow.

  • @chrisgray7905
    @chrisgray7905 2 місяці тому +2

    Former POTUS now making excellent pizzas?? Love it

    • @b.28
      @b.28 2 місяці тому

      What's POTUS?

    • @audiomxr
      @audiomxr Місяць тому

      @@b.28 President of the United States. Josiah Bartlett is the name of the president in the show West Wing.

  • @pizzaishappiness7994
    @pizzaishappiness7994 14 днів тому

    ..cut the right size and actually ripe. 👍, exactly.

  • @bodyandsoulinconstanttrans9190
    @bodyandsoulinconstanttrans9190 2 місяці тому +2

    Are u taking lukewarm water right from the tap???

    • @Lotshman
      @Lotshman 2 місяці тому

      This and the vegetable oil spray are kind of red flags.

    • @t4squared
      @t4squared 2 місяці тому +5

      NYC tap water is very clean

    • @dbztrk
      @dbztrk Місяць тому +2

      @@Lotshman NYC has some of the cleanest tap water of any city and it taste great.

    • @ChrisBCards
      @ChrisBCards Місяць тому

      Thats whats rumored to be the secret ingredient for pizza and bagels in NYC

  • @brandonbruner9212
    @brandonbruner9212 2 місяці тому

    Lynn’s Chicago Pizza is the best pizza in Chicago, they have a similar vibe as these guys

  • @timothyslaughter476
    @timothyslaughter476 Місяць тому

    No wonder great pizza is so hard to find....they're freaking hiding!!!!

  • @razultull
    @razultull Місяць тому

    Did he mention the hydration %?

  • @danbert6039
    @danbert6039 Місяць тому

    i'd vote for the not-seeded pickled Jalapeño

  • @Hotsaucedeluxe
    @Hotsaucedeluxe 2 місяці тому +5

    I put on my robe and wizard hat

  • @arshbehal6312
    @arshbehal6312 2 місяці тому

    I am hungry.

  • @EsaMyllyla
    @EsaMyllyla Місяць тому

    in Sweden we have pineapple on pizza , called Hawaii

  • @MegaFortheboys
    @MegaFortheboys 2 місяці тому

    That’s a pizza place they make pizza there 😂

  • @cbruno12180
    @cbruno12180 Місяць тому

    5 different types of flour 90 percent of the customers wouldn’t be able to tell the difference if he just used 1 quality type of pizza flour 😂

  • @0Zero999
    @0Zero999 2 місяці тому +2

    Seems like they need better ovens tbh

  • @mikejohn7273
    @mikejohn7273 Місяць тому

    What's name of his pizzeria is it in brooklyn?

    • @AY-jy4xf
      @AY-jy4xf Місяць тому

      Wizard hat pizza , yes in Brooklyn

  • @s18169ex3
    @s18169ex3 2 місяці тому

    Too bad I live in Montreal Canada otherwise I would order

  • @mjethier
    @mjethier 2 місяці тому +2

    Franks pizza show was a bit too not left for them...therefore he's perma-banned.

  • @JohnHausser
    @JohnHausser 2 місяці тому +1

    Legend says Jesus Christ wanted to eat a NY style 🍕 during the Last Supper
    Nice job Eater

  • @chikanojuarez816
    @chikanojuarez816 2 місяці тому +1

    🍽️👏👏👏👏💪💪

  • @itsuxs2beu
    @itsuxs2beu 2 місяці тому

    i hated pineapple on pizza, so I took some pork and pineapple, the most common pinapple pizza combo, and made it a good pizza

  • @jakez1930
    @jakez1930 2 місяці тому

    i want to try Wizard Sleeve Pizza. Look so tasty

  • @Despite37
    @Despite37 2 місяці тому +3

    True Detective szn 1 vibes anyone?

  • @anthonyprose4965
    @anthonyprose4965 Місяць тому

    Calling David Portnoy!

  • @borisbalkan707
    @borisbalkan707 Місяць тому

    It's so secretive no one's ever heard of them

  • @elgallodeojinaga6909
    @elgallodeojinaga6909 Місяць тому

    He sounds Californian

  • @Nn-uh2kb
    @Nn-uh2kb 2 місяці тому

    Guy uses AP flour, bread flour, AND high gluten flour in the same dough. Would be really curious to hear the justification for that

  • @yolandapedraza2987
    @yolandapedraza2987 2 місяці тому

    👏👏👏🙏👍👍👍

  • @tintinbenjy
    @tintinbenjy 2 місяці тому

    👋🏿

  • @Lotshman
    @Lotshman 2 місяці тому

    Vegetable oil spray would be worth not showing tbh

    • @jssdl4287
      @jssdl4287 Місяць тому

      The vegetable oil is just used to release the dough from the tubs, it’s not going to affect the quality of the dough in anyway.

  • @hyperbaroque
    @hyperbaroque 2 місяці тому

    uhhhhhhhhhhhhh huhu .... WHY

  • @drtydsh
    @drtydsh 2 місяці тому +1

    you guys listen to me, make a pizza video every week and I AM YOURSSSSS (:

  • @gab.lab.martins
    @gab.lab.martins 2 місяці тому

    Best part of the Bon Appetit debacle, and the end of Munchies, was the end of test kitchen videos. Yeah they still kind of exist, but having these artist-focused videos, just going into restaurant kitchens and highlighting the love and expertise of actual working chefs is so much better. It's about the food, not the inside jokes, or fake chemistry between the hosts.

  • @DREAMWORKERSKY
    @DREAMWORKERSKY Місяць тому

    😋😋

  • @polishedmeat6399
    @polishedmeat6399 2 місяці тому

    the background music was really bad for this video. i didnt enjoy it as much because of that. please bring back some jazzy chill music, i am not at some alt dubstep party.

  • @HireMichaelEverson
    @HireMichaelEverson 2 місяці тому

    I don't like pineapple on pizza because it keeps the cheese from caramelizing

  • @retahdude
    @retahdude 2 місяці тому

    Nearly dough'zed off listening to him talk about pizza dough.