The 3 Things That Actually Impact How Well Your Game Sells
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- Опубліковано 9 бер 2022
- There is so much advice about what you should be doing to make and promote your indie game on Steam. It is exhausting. In this super detailed and actionable talk I will tell you exactly what 3 things you should be doing to get your game seen and give it the best chance to be purchased after launch. No more fluff. No more time consuming busy work that does nothing. Let's do this! My dream is that after this talk you will stop doing most of the things that have zero impact on your game’s marketing. This 1 hour talk could save you hundreds of hours of wasted marketing time so you can get back to making your game.
#gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames - Розваги
Hey folks, Chris here. Ask me anything. I am here to help
Hi Chris, thanks for the great advices!
I have a question related to my newly released game. It has about 400 wishlists and about 20 sales. This low conversion rate made me think that the problem might be a difference between the price and the perceived value of the game. I would love to hear your opinion about that (and I can provide you more data if you want.)
This is a very humble indie game and I wasn't expecting thousands of sales, but I am trying to sharpen my skills and increase my knowledge in order to do better for the next game.
Thank you for your time!
@@jonathanlorenz-indiedev Make another game! Your first game always starts small! Reuse tech. Roll forward with what you have learned in game #1. BTW congrats on releasing a game. That is a very hard thing to do.
Hi Chris, just with your analysis towards the profit of 4X vs. platformers. Do you think there is a factor of development time involved? 4X and management games often require heavy coding & system-level designs and architecture. I believe this part is what makes the games robust, deep, generating infinite content and thus fun. But they take a lot more time to make as well. Could it be they are selling better because there have been a lot more work sunken into them?
@@John-vi8oi are you asking if I think the reason they do well is because they require a lot of coding?
@@howtomarketagame That the 4X require a lot of coding and architecturing at a system-level, meaning more work and longer development cycle? Would you say the net profit of such games would not be as much if we refactor their development time? Just my wild speculation.
Our homie here dropping facts again, this time with a golden mic which is appropriate for the King of Indie Marketing
Your methods are GOLD
Thank you Chris, great talk!
Great content, thank you!
Thank you very much, it was very interesting.
There goes my pacifistic farming game where you pilot a big battle mech inbetween the farming 😅
When farming meets Transformers: 'Autobots, roll out... to the cornfields!' 🌽🤖😂
Warrior in a Garden. I'll email you a synopsis of the mechanics and general code systems outline
lightyear frontier!?
@@Xvvvi I don't think you do any fighting in that. You do in mine. The pacifism is more symbolic 😉
One of the best videos. Every game dev should watch this
lol dat reddit description is so true. I actually got lifetime ban on posting AND commenting on r/gaming for posting my small experimental game. It had like 10 upvotes. This mods can be real jerks. It shouldnt bother me since i have alt account but still... its frustrating as hell
Wear it like a badge of honor
The mods are super biased too. If you post something smaller and less attractive you get insta deleted/banned for too much "self promotion". But if the game looks awesome (sellable), then they're perfectly fine with as much self promotion as you want. If they hate self promotion, then fine, I can get on board with that, but the rule should apply to everyone.
This guy selling shovels during a gold rush
I wish I could find some retro suits like that!
You can. They are on the internet or at thrift stores.
I'm making a pixel art shmup... ouch, baby. Very ouch.
Condolences. It may hurt now, but also - it's better that you know that now, rather than finding out years down the line. Doesn't mean you can't make the game - it's just good to be prepared with healthy, reality-based expectations.
If it makes you feel better, my next game was going to be a match-3 visual novel hybrid, and I think this lecture pretty much killed the idea - so you're not alone in the "ouch" zone.
@@LilayM thanks for commenting! It’s actually just a learning experience for me on this fist go, so I’m okay if it isn’t successful. In fact it’s probably better to deal with a project that gets less attention the first time around.
Tell me about it. I was planning on making a metroid-style Halo: CE-inspired FPS with Marathon-style story delivery and complex AI and has an optional roguelike extraction shooter hybrid game mode. It might have sold well but guess what: scope is effing huge. I cannot make that game at all lmao. At least I have another game I'm wanting to make: a racing game where you have to make your own race cars according to a certain specification and race it against other players. Still large scope, but it is much, much more achievable.
@@OmegaF77 sounds fun! I would like to play that racing game
@@studioprimitivewonder how things are going with the shmup. I was actually working on a shmup as a side project to test my game engine, but I discarded it. In my opinion, it's one of those niche genre that in order to make a good game, you actually have to be a good player. The U.S.A and Europe community is super tight as well, some of the UA-camr know some of their subscribers by name and are themselves developers. Just not the optimal genre for business.
Hello I can't join your discord, my invite is being refuse for some reason :(
discord.gg/indiegamebusiness
@@IndieGameBusiness Thank you so much :)
I have a couch in front of PC... actually I know a lot of people who have a couch in front of pc. They just connect it to the TV when playing. Me and my gf loves some good couch-coop games but sadly it's not that easy to find one (we played a lot already).
Also we have VR and sometimes it was so hard to find games that we were buying some overpriced
infamous is not a good thing, unless you're a villain.
What about UA-cam as a marketing tool?
probably the most commitment involved because you need to build your own community before u can get visibility 😩 its all the same problem
you need visibility to get visibility