Google Ads NEW Customer Acquisition Goal // What it is, who should use it, and how to set it up
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- Опубліковано 20 лип 2024
- In this video, you will learn how to set up the new customer acquisition goal in Google Ads. You will learn what the goal can be used for, why you should set it up, key benefits, and what you'll need to set it up in Google Ads.
JUMP TO A TOPIC:
0:00 Introduction
1:07 Why should you use the new customer acquisition goal?
2:24 Who should use the new customer acquisition goal?
2:57 What are the benefits of using the new customer acquisition goal?
3:43 What do you need to set it up?
4:55 Steps to set up the new acquisition goal
7:23 Conclusion
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Thank you so much for your helpful video.
excelente como siempre!
Excellent video. Really sorry if im missing something, I run an ecommerce store selling mens clothing. I definitely want to bid more for new customers and less for existing customers. But why assign extra conversion value for new customers? I dont want extra conversion value assigned when that value isnt achieved. For example if a new customer purchased 40 dollars of stuff, I want the report to show 40 dollars in conversion value and not the extra amount as well (70$ total if I used $30 as the extra value). I must be stupid or reallty missing something here. In other words why aren't customer lists enough for google so that existing customers are bidded down on?
How are you deciphering the "fake"/added conversion value this adds to conv. value columns when looking at reporting?
Hi if we use google search campaign. Can we use Bid higher for new customers than for existing customers (New Customer) ?
i Love Loves Data
Silly questions but can't we just upload a customer list and then exclude that segment from targeting?
Not with a Performance Max campaign.
I am probably missing something essential, but if the CLTV is 150, then why isn't that value used as "Value assigned to customer acquisition"? To me, using 50 is the average extra value of getting a repeat purchase? But the whole setup is to get new customers, not repeat customers? Again, I am probably missing some very basic maths here...
I suppose that the "Settings" give more details. I think I am starting to grasp the whole thing 🙂
So, in other words can be used only for leads, emails, phone, forms. But no purchases, pfff