The Origins of Rolex | Branding & Marketing Lessons | Rolex History
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- Опубліковано 1 лип 2024
- The history of Rolex is riddled with clues as to why it is one of the most valuable brands in the world. Hans Wilsdorf, the founder of Rolex, went from being an orphan to starting one of the most valuable brands in the world.
In this video, you will learn about what Rolex did right to achieve such a feat. I talk about branding and marketing strategies that Rolex applied which made them so successful such as getting Mercedes Gleitze, Roger Federer, Sir Malcolm Campbell, Tiger Woods, James Bond, etc.
I also answer a lot of questions that we're all asking about Rolex:
- Why do people choose Rolex over other watch brands?
- Did you know that Vacheron Constantin is 150 years older than Rolex?
- Why do people choose Rolex over other brands?
- What's so special about Rolex? Is it worth the hype? I used to not believe in this, but after studying Rolex, I gotta admit that it is indeed worth the hype. I explain why I believe so, in this video.
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⏰☀️ TIMESTAMPS
0:01 - Why do people prefer Rolex?
1:47 - How Rolex Started
3:40 - The Beginnings of Rolex
4:09 - Why he chose the name 'Rolex'
4:50 - History of the Rolex logo
5:24 - Rolex creates the first waterproof watch
5:42 - Are Rolex watches made in China?
7:09 - Are Rolex watches handmade?
8:00 - Marketing Tip: Promoting the Rolex Oyster
8:45 - Marketing Tip: Brand Ambassadors
9:09 - Marketing Tip: Triest expedition, Mariana Trench
9:28 - Rolex and Hollywood
10:27 - The Yuppie movement overhyped Rolex
11:20 - Hans Wilsdorf Foundation
12:00 - Would I Buy a Rolex?
🍏 Brand Origins is hosted and produced by Chris Garin.
➜ chrisgarin.com/
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Thank you for granting my request!! ☺️
Rolex is such an icon every time I wear it , it shows respect and prestige 💕👍🏻
This channel is so good. Why is this not popular? probably because not many people like info.
Great video!
I'm buying another Rolex right now cause of this upload, thx!
Oh man, Rolex needs to send me a commission fee lmao. Thanks for watching, Elijah! Congrats on your Rolex!
Nice video. I appreciate rolex more. Thanks
I looove ur videos!! Hope ur channel gets 2 million subscribers
Love love your videos Chris, please cover Hermès 🙏
Thanks for the kind wor,ds Farhad! Got it, will add Hermes to the list. Cheers!
Please do a branding and marketing lessons about Luxury jewelry, Tiffany & CO and Premium brand, Pandora
Good stuff brother
Are we going to get a Richard Mille origin too?
Great channel bro I see you booming soon
I hope so! lol thank you for the support!
Love your podcast, Chris. Im just here to comment support. LOL. Im following you in spotify for fresh contents :)
Whoah thank you so much, Andrew! I appreciate you going here! haha!
Such good videos... UA-cam algorithm should be nicer to your channel. Subscribed!
Thank you, Marco! I guess UA-cam just wants me to improve more haha! I appreciate the support!
Noice!
First and foremost a watch has to excite the prospective buyer. Rolex watch designs are too stale. Every year they just tweak the colors and maybe redesign the bezel and voila people go insane. They also deliberately chose to not improve their movements because they earn a lot from maintenance fees. I would rather buy an omega. Their designs are great and their watch movement incorporates more advanced tech so maintenance cycles are twice as long compared to rolex.
On that note, let me just add Omega to the list of brands I'll feature lol. Thanks for watching, Raymond!