PUBLIC RELATIONS vs. Advertising vs.Marketing
Вставка
- Опубліковано 26 сер 2020
- Enough of the childish social media challenges going around - example: "bottle cap"/"b&w filter"/"kiki challenges"/"don't rush". Let's UP our games. Have an insight to share on your industry? Have something to add about #publicrelations I may not have mentioned in this video? Think I can add more about #advertising or #marketing, and I didn't say enough? I challenge you to be #highperformance, make a #video, share your #knowledge about your industry, and help me and other life-long learners collaborate together to build a #knowledgeeconomy!
Would love your support (as well as a ‘thumbs up’ and hit of the ‘subscribe’ button, of course!).
IN THE NEWS:
bit.ly/3dfi5od
#clients #business #entrepreneur #clientdiaries #customer #advertising #marketing #communications #digitalpr #feedback #publicrelations #digital #happy #success #reviews #thankyou #mentor #motivation #pr #pr101 #interviews #media #mediarelations #cnn #rt #aljazeera #foxnews #commercials
__________________________
IMPORTANT NOTE: I am Ysa Chandna. This UA-cam channel is a 100% personal initiative, and not affiliated with any organization, government, institution, hobby group or club of which I am a member or with which I am associated.
When i read any article say about some company,how do i know if it an official company pr vs unofficial newsworthy topic ?
Hey, that's an excellent question (I'm surprised more people don't ask it!).
Look, the best source to get "official" company news is by going on to the company website. In the GCC, many newspapers will receive press release news and publish it, mostly as is. So here, newspapers are pretty straightforward, sometimes mundane, when it comes to corporate/company news. Other markets, like the US, Asia, and Europe, tend to do deeper, more investigative-style journalism. They'll quote more than just the company they are covering, interview other stakeholders, and balance the conversation.
Extending the same logic, if there's even a hint of negativity in the news piece, it's obvious a company wouldn't say it about itself, so it's not a press release. One the other hand, if it's overly one-sided, short praiseful news about a particular announcement/subject with no real deeper story, than chances are it is a press release.
Another clue is if you copy/paste bits of the news and like 10 sites are showing you the same exact sentence structure, it's obvious that it was a press release.
One last clue that works in certain cases is that some news sites carry a boilerplate (or a contact information for the PR agency) under the news. That's also a tell-tale sign that it's a press release (received and published, as is) from the PR agents of a company.
@@PR101 not many creators will take time to address a comment this way. This reply got my subscription 😁😁😁... as if that's pay enough right? Thanks for being different
@@wasseofficial What a nice comment, thank you!
Public relations is about building relationships, Advertising is about creating awareness, and Marketing is about driving sales.
You explained it soo wel😭😭😭what my professor wasn’t able to explain in 3 hours of a class and you just explained it 5 mins... thank you so much
Awwwww, Fatima. What an amazing comment - I feel so rewarded.
Exacty the same happened to me too 🥺
😂😂😂
Advertising is selling a product. Measured by volume of sales.
Marketing is getting the product in front of public that needs/wants it. Measured in comparison to competitive product sales. (example 15% of market, 3rd place).
Public relations is how the public feels about (trusts) the company that sells the product. This a factor that affects the other 2 indirectly. This requires public feedback to measure its effectiveness. (Web hits, surveys, responding to public and press inquiries).
How did I do PR 101?
LOVE it, STEVE. We are going to have to film a collab at some point! :):):):)
Am a communication and media practitioner. I hope everyone could understand your concept. Especially when it comes to generating revenue for a company, advertising is different from PR. Advertising is paid media, while Public Relations is Earned Media. Hope you can create a video educating how we make money in Pr Consulting. I shall share this video with my colleagues.
Let's all get the difference. Also Kindly educate on Public relations and Thought Leadership and what thought leadership is.
Thank you for your information.
Congrats on your educational initiative!
Thanks for clarifying the terms. Very informative and to the point video
Thank you, Dr. Shehryar, for your encouraging feedback! Yes, we try to keep the videos short and to the point, so as to make them informative but not so long that a viewer feels burdened and overwhelmed! :):):)
Thank you so much for this video!! It helps me a lot as I'm a 2nd Year University student majoring in PR but also studying Marketing as my elective subject. I was confusing to differentiate between Marketing and PR, but after watching your video, you clearly explained the differences and easy to understand. I'm looking forward for the next video!!
Amritha, I'm so excited for what lies ahead for you after you graduate! PR is a fantastic industry, and every day, there are new exciting possibilities for what we can do for our clients!
@@PR101 Yes I was thinking the same things :)
Thankyou somuch! You explained it so well!! This year im gonna take communication major esp in "public reaction" so good luck for me! 🥰
Indeed, good luck Colee. You're gonna be the best at it, I just know it!
Honestly to me, you stly of delivering the message is soo attractive. Its soo good that I had to rewatch this 3 times to stop focusing on your accent and movements and focus on the message.. 😅😅 Thnq u soo much❤️❤️
Thank you, Anuradha, for such a positive and encouraging message! :)
Beautifully explained! Could not have answered the question myself as to the difference between the three. Awesome!
Thank you, dearest SYC, for always being in my corner and confirming if I've managed to achieve what each video set out to do. =*
You’re so helpful
I wish my lecturers were this clear with explanations
How encouraging to hear this kind of feedback! Lots of helpful short videos coming soon, Tamara.
Thank so much for making this as simple as possible
Hey Jamar, I try, buddy. I try. :) :) :)
Best teacher... God bless you Sir.
Thank you, Tejas. What a nice thing to say! :)
i am a double major, communication studies, and mass communication with a double concentration in strategic public relations and advertising, and a minor in marketing. i want to go on to get a masters in communication management. my goal is to own my own company managing social media influencers and brand deals. this was super helpful!!
This is sooo dopee!! Sign me up once you get there!
Phenomenal video. Great refresh for me.
So glad it could help, Davion. :) Keep checking for new content - got another great one coming out next weekend.
You make it so easy to understand. Concice and precise. Thank you vey much!
Thank you for such wonderful feedback! Stay tuned, Season 2 is going to be in production soon!
So well said, thank you
Thanks, Tabi! So nice to read that you liked my content.
I heard sir! thank you so much, I am actually communicating with a PR agency to promote my project..want to grow my understanding in how best I can use their services
Best of luck w your project, Thebe. I'm sure it's going to be an excellent success!
I’m here because I have an exam on Friday but can’t deny how cute he is🥺
Thanks bro u explained very well I have one whole chp on advertising and publicity u just explained in few minutes thanks btw I am from India 👍🙏
Wish you the very best on your chapter! :)
Very informative! Great job Ysa!
Thank you so much, Zee! Your positive feedback is greatly appreciated.
Thank you so much for this! Love it!
Thanks, Carlo. I'm so glad you could benefit from this! :)
@@PR101 I subscribed your channel also :)) stay safe!
@@CARLOLUMINARIO My honor! Thanks, Carlo. Best always.
Coach, I think you must try visiting in my campus at Jakarta in Indonesia. We want learning do for you sir😁🙏
excellent, very helpful, thank you ...
Thanks, Siti! =) I'm glad you could benefit from it.
You just made me love PR
Thank you, ATS - many more videos to come! :)
Informative stuff☺
So glad it could help :):) Yay!
Thank you sir ... wishing you luck and good wishes from india 😀
Greatly appreciate good wishes from all around the world - thank you :) Hope this video helped you.
@@PR101 yes it helped me I m having my exam tomorrow 😂😀
Impressive I love it 😻
Thank you for your love, Dorina!
Awesome.
Thank you for doing this! Really appreciate it
Many thanks, Ruppha heheh. I'm glad you found this of benefit! :)
Thanks a lot for this
I'm so happy this could be of help, Meghna! :) Feel free to check out some of my other videos - they're all 3-5 minutes long with lots of helpful tips like this!
It was really informative and it helps me alot. You explained very well as i can't understand the difference between both, but after watching the video i have cleared all the issues. i hope it will help me in my exam.
Best of luck, Mahnoor!
well done buddy, talented indeed
Thank you for encouraging me - greatly appreciated!
Keep up the good work.
Thank you! :)
10/10 video!
Thank you for your encouragement
Where were you my whole life 😭🙌
Thank u
The last one, Uncle Sam's trade mark posture
Haha, yes, I love it!
Thanks a lot. I'm your newest student. 😊
You're most welcome, my friend
YSA is an excellent PR professional; I had an opportunity to work with him back in 2016.
Sarfras, thank you for the kind words and remembrance. Truly touched, especially when the endorsement comes from a professional like yourself.
Superb presentation
Thank you, Fatima, for appreciating my content and leaving a comment :)
Marketing is also 2 way communication
Thnxx a lot ❤
It's my pleasure!
I am a recent BA graduate and start a MA in Public relations this fall. I really enjoy the concept o public relations and marketing, but chose to go into PR as I preferred the concept of building brand trust and reputation, creating creative campaigns as apposed to working towards sales figures. However, I am now worried that i made the wrong choice as I can be a little shy at times and am not the person who can walk into a room with the confidence to walk up to everybody and start conversations. How important is this in terms of the networking side, and do you think I have made the wrong choice?
Hey Sophie, join Toastmasters right now. Not tomorrow. Not later. Now. Ultimately, your success - and future bank balance - irrespective of field, depends on your ability to project yourself and talk to others. I'm an introvert too. Toastmasters is the best.
Can you please make a video Explaining the difference between a public relations manager and a marketing manager? please,Thank you :)
Yes, will do - let me know if you have any other requests!
This is very informative and good but Kindly use the board this easy for listener😍
Thanks for the constructive advice, Aamir. I'll try to incorporate more support for visual learners in future!
Great content sir.... I am curious why PR is under rated compared to MBA programs. I have degree in Science (Environmental)field and wanted to work with government and policies. Any recommendations about possible career opportunities. Thanks
Thank you. PR is a great field - and yes, it does sometimes seem more underrated than an MBA (and PR degree programs are harder to find).
I think the best advice I can give you is to get your foot into the door - contact PR agencies in your city, tell them you'd love to intern (internships are not just for students - it is truly for all ages), and try it out.
Most amazing PR professionals don't have degrees in PR (I don't and I only know one person in my 7-year career that has had a PR degree) and got into the field just because they found it fun and managed to get their foot in the door through their sheer perseverance.
Hay quá
Thank you so much I wanna start a clothing brand in the future Should I study social relations and advertising
Hey Zeinab, good luck with starting your brand in the near future!
While a more business-centric field (business admin, business management, etc.) may have been the classic choice 20 years ago, today, a degree in advertising, public relations, and social media, innovation, branding, etc. may be the more relevant choice to making that business successful so long as you have the business acumen and capital needed to launch your business. Good luck!
Public Relations 101 thank you so much
@@zeinabnl1877 Always remember, many universities allow you to major in a field and minor in another. So that's so a great and safe choice. Good luck.
@@PR101 Hello to go this route which major and minor would you recommend best for this?
@@hilda7106 hey Hilda, I neither majored nor minored directly in public relations, although my minor - in American Studies - was on the impact of isolated incidents in war zones on the US military's winning hearts and minds (WHAM) campaign. So there is obviously more than one way to get into the field, provided you have the interest, and your preferred university offers programs on communications (PR, advertising, marketing, etc.).
Pr is marketing. Advertising is marketing.
Product marketing.
The difference is that Advertising source is you and you have agenda. While in PR there is a third party which may have no agenda. Someone speaks about you or shows you - pr. Therefore reviews are pr. Posts of influencers using your product are pr.
Etc
Thanks, ALEXpansion, for your elaboration. :)
WoooooooW!
Thanks, Eric! You're wooooooooooow, my friend. Thank you for commenting.
@@PR101 Am a communication and media practitioner. I hope everyone could understand your concept. Especially when it comes to generating revenue for a company, advertising is different from PR. Advertising is paid media, while Public Relations is Earned Media. Hope you can create a video educating how we make money in Pr Consulting. I shall share this video with my colleagues.
Let's all get the difference. Also Kindly educate on Public relations and Thought Leadership and what thought leadership is.
Thank you for your information.
Speaking about number 1, what about digital marketing? As this is also a two way communications rather than one.
Great point, Valiant. Why don't you share in a few bulletpoints with some of the other comment readers on this video how it so? :)
😉😚😚sir🙏
You're very welcome, my friend! :):)
Your 100 subscriber Bro
I've been looking for you all my UA-cam life! :D Big milestone for me - I will always remember that #100 is my brother from D.C.!
Thanks brother you are inspiration for lot of people
@@muhammadabbasi7195 you're so sweet, brother. Thanks so much
Hi could u pls tell , Public Relations Manager profile comes under which department??
Can we say under Marketing Department
@@nidhik5077 It varies in various organisations, but normally, it falls under the "Communications Department" or at least a "MarComms Department" (marketing + communications) of most MNCs. In smaller, local companies, they may put it under a "Marketing" Department (simply because the team responsible for drafting the organogram doesn't know any better).
@@PR101 Thanx for replying. On my professional experience documents , PRM is under marketing department. I hope it won't create any trouble when I'll apply to any foreign country
@@nidhik5077 No, it shouldn't. Those in comms departments know how it works and that "PR" can get pigeon-holed/classified underother comms services, depending on the company
@@PR101 Hi, do we officially write this department as Marketing Communications dept Or Marketing and Communications dept...which one is apt?
How about Why is advertising important in public relations?
I'll definitely add it to my next list of videos - thanks for the lovely idea. Just a bite-size answer on that now, Ishie: to be honest, today, nothing that isn't 360 degree comms (inclusive of paid media, earned media, and owned media) is likely to amount to a lot of PR success. Paid media and advertising is critical to the distance your idea goes. Also, p.s. healthy track records of advertising with various print, digital, and broadcast channels also help promote amounts of earned coverage by the same channels in many cases.
Bahrain attendance lgvao🫡
1:05
1:36
2:17
3:23
I want to contact you...how can I?
Hey Yug, you're welcome to drop me a direct message on my UA-cam and we can pick it up from there.
I'm a beginner but this is how I see it;
Marketing: Does not come in contact with Clients,
they just put the word out there.
Unless you are also a sales rep in the marketing department.
Public Relations: Direct Contact with clients/prospects
also, try to keep a relationship.
Thanks for your comment, Jon. I imagine today, marketing teams would also be very much in contact with the clients (to align on vision and objectives) before creating products/selling existing products. At the end of the campaign, they would also take some kind of surveys amongst their target audiences as to how their products/services are being received.
But you wouldn't be wrong to say PR absolutely lives in the thick of the 2 way communication, managing the clients reputation, telling them what to say, monitoring their audiences' behavior daily, and tailoring their strategy/approach along the way to get more favourable outcomes for the client. PR also, importantly, goes way beyond the service or product being marketed. We are incharge of overall reputation and narrative, which is way bigger than just one product or service of the client.
Thanks! Great video!!!! 💙
Whoever reads this: Jesus loves you and he wants you to be saved
Thanks, Nasha =)
Рамулт z люблю елбя
Would you be making any more knowledgeable videos?
Yes! I live in Qatar - the hosts of the FIFA World Cup 2022 - and my day job has kept me extraordinarily busy this entire year. I have lots of plans for new videos - stay tuned and you won't be disappointed! :)
@@PR101 I will. The work is put is extremely informational and interesting. I look forward to your next upload. Any books you may recommend. Thanks