I took the part with the bandaids and the anxiety clips as a criticism of people who romanticise and glamorise mental illnesses. The bandaids are cute and colourful and serve no purpose besides looking pretty bc she doesn't have any actual wounds while the clips show that she's using anxiety as a literal accessory
i took the part as she has hurt herself so much through the increasing dangerous photo taking and being fake to get views. Also during that part, she is wearing a shirt called unfollow and she is wearing hair pins for anxiety i think she meant she is scared and anxious people unfollow her if she dont keep it up yet she is very hurt and damaged already
And you know what, it is actually happening recently where people are selling tshirts with "anxiety" or any some sort of mental illness stuff printed on it and it is really bothersome because its not an aesthetic
xxgodlikesilversxx I think it is better that some people have T-shirts with "Anxiety" on it than if people don't talk about these issues at all (like in the past). There are some negatives to this of course (but that goes with everything). It can actually help people who have problems with mental heath to come forward and seek help because they are not ashamed of it and they don't fear talking about it (as they could if no one talked about it).
Am i the only one who thought of the ice bucket challenge too when she tipped to water over herself and how it ended up being a video for views rather than for charity as it was intended? Edit: ok I get ‘it was the point’ I only said bc it wasn’t mentioned like that in the video, stay kind x
Sunmi And Eunjung as opposed to “harm their self” I’d say it’s more so they’d do whatever it takes to get fame/attention. This is exemplified with the fake photos of herself enjoying vacations in exotic locations, just for likes
also in my opinion this not only applies to ppl who "directly harm" themselves intentionally for attention, it could also apply to people whos too invested in social medias that they neglect their real life and eventually harm themselves..
*I've been listening to the song non stop, it's super creative and deep. At first it might sound like a break song but then when you pay attention to the video it's definitely not about that, it's just the sad reality that is what is happening today with most people who are on social media.*
I agree with everything you said. From my perspective “NOIR” is the perfect MV of describing what happens today in society and the unhealthy obsession of how people will do the craziest things for clout like for clickbait, views, likes, and subscribers. Also, it’s alarming seeing how many ppl go to dangerous lengths just to get popular like pretending to have a mental illness for aesthetic reasons. It’s unsettling that I see this more often now since I’ve been online, people can change based of the constant need for public opinion that can be good or bad.
Timothy Ford Yea. But Likey is about this standard about girls and how they are different on social media and real-life. On social media the girls wanna look pretty and impress that certain someone. Noir and Likey are a little similar but very different. They both kinda show that social media makes people try to “fit in”. Some connections here and there but minor.
Another bop from The Sunmi. It’s such a deep song and I love how much thought was put into the song and the mv. I love the part where she takes a selfie with the fire in the beginning and the end. Its like saying “hey i’m in hell” and its not in like panic AAAA I’M IN HEELL but yeah i’m in hell ehe its cute && its scary how much shes putting a show just for the gram. I hope you take a look at GOT7’s new subunit JUS2 (yugyeom and jb)!! They just released a song titled Focus On Me.
Loved this video and the song! It's hard to say when the year just started but I feel like Noir is going to be my favorite song of 2019 along with Eung Eung by Apink. There's so much to see in the MV (like, the bathroom scene references the sneeze in Siren but also when Sunmi is sitting in the bathroom in WG's Why So Lonely, and the cactus could also be referencing the cactus in Why So Lonely) but the song can go hand in hand with the MV, even though the lyrics are way more vague. I hope you have a great time at her show in a few days!
I prefer the old type of break down pd, in the old type is more fluent and seems more natural of your reaction. This looks like you are a professor. But i'll keep watching because i love your vids and your personality.
@@g.h3874 Yes i know, but it doesnt look like a pd real reaction, the reason why many of us prefer pd reactions is because is natural, honest and fun. This type isn't really good to see. But i love pd tho.
@@bunny-vj6qe I know,im not saying that is a react. My point is that prefer a breakdown react like it was. For me this is not natural, doesnt seem like pd.
The song is basically about the dangers of being an influencer and how it can get into your head, making you want more attention and making you do anything as a means of gaining that attention. Sunmi gave an incredible message with this music video.
So bummed about this. I was anticipating your reaction to this video for so long, because it’s a work of art and so shocking, at least for me. But the way you did it seems like you had already watched it, written a script, and then explained it to us. It’s like drinking a soda without it’s gas. Lacking some excitement
This song can be triggering for some, I try not too watch during certain scenes. But it’s definitely a meaningful music video with an important message. Sunmi’s acting is quite amazing, gives me creeps watching her smile like she does.
PD this video is amazing!!!! The research that went into this is super fascinating, and the way you explained it made it both mind-blowing and easy to understand. The TXT video was like that too, I’m really loving this new Kulture study format you’re using. I can tell that you and the team are putting a lot of work into these new videos (shout-out to the editors, managers, and whoever else is working behind the scenes!) and I just want to let you know it is really paying off. Keep up the good work, guys!!
*This is one of the best MV I’ve ever seen. Especially the meaning behind it.**4:44**here she’s finally stepped away from the set (that she took her fake pics in). This signify show she is leaving her virtual self and coming back to reality. Yet when seeing her burning car she immediately decides to document it. this signifies how people can no longer distinguish between virtual and reality. U see sunmi gradually going to extreme lengths in the name of social media, (**3:51**)to a point that it’s addictive (as if your on drugs). This really forces us to open our eyes to not only the positives of social media but the toxic nature it can turn into.* I just made a dance to this and it would mean so much to me if you could check it out❤️I was inspired by the message and tried my best portraying it❤️❤️
this is amazing! i was waiting for this! Sunmi is just,,,, amazing. Also i really wanted for you to analize Young by Baekyun x Loco since de MV i think has a quite deep meaning, but it came out long ago so i lost hopes rip
7:05 -> Is this UMU ? IS THIS UMU BECAUSE OH MY GOD SHE IS SO BEAUTIFUL IN THAT PICTURE ?? LIKE QSDFGHJKLM THOSE LIGHTS SCULPT SO WELL HER FAAAAACE *.* Such a beautiful photography.. really
I've never really sought out Sunmi's music, but this MV really caught my attention. the concept seems like it's really coming from her heart and I'm curious about the lyrics. Also if you see the full outfit of the tube top and anxiety hair pins it looks cool af to me
idk if im the only one, but this song gives me such a strong feeling of nostalgia that i actually relive my best memories unconsciously every time i hear it. its actually chilling.
Really like your breakdowns, especially for a meaningful MV like this I also appreciate that you look up music terms and explain it to us even when you are not a music producer
I saw noir in 2019 and today out of nowhere I remembered it and so after MANYY searches I found out it was by Sunmi (which I very much love) so I came here to find out what my fav video producer thinks of it. thank you
I've been waiting for you to REACT to this since it came out. Excellently curated commentary on Sunmi's commentary. You also helped me notice more than a few details I hadn't noticed. COOL pacing.
Top ten song for me for lyrics, musicality, message and video concept. You can't beat this, it will never go out of style and it's SO freaking on brand. People devouring fake media/fake love. God I LOVE Sunmi!
Sunmi has recently become one of only two solo artists I follow closely, the other being Heize. They both have such unique styles in both song production and visuals and carry a haunting aura with their music.
I really like this new style of deep analysis reaction! For the videos that merit it it's really interesting to see a thoughtful breakdown of the artistic direction and everything that's going on. Looking forward to more content like this! :)
When she had the hearts stamped on etc I think it was symbolic to how much kpop idols are products before human, then the following clip features the same setting but her covered in band aids as a temporary fix to the problem. The hair clips you mentioned in the video are also awesome to have! 💜💜💜💜
also the way she is eating tomatoes, tomatoes were thrown on the stage if the audience didn’t like the play (aka hate) and with eating the tomatoes it’s like she also wants hate and people who get hate usually have a lot of attention. So she doesn’tcare if it’s positive or negative she just wants attention
i love the song so much sunmi is a genuius for writing such a bop and i really can't wait for the album bc she perform some of her new unrelesed song like bordline and hey you and omg the 2 songs are amazing i believe noir is just a pre release
I took the part with the bandaids and the anxiety clips as a criticism of people who romanticise and glamorise mental illnesses. The bandaids are cute and colourful and serve no purpose besides looking pretty bc she doesn't have any actual wounds while the clips show that she's using anxiety as a literal accessory
Wow! That makes sense... thank you for sharing! I couldn't figure that scene out.
i took the part as she has hurt herself so much through the increasing dangerous photo taking and being fake to get views. Also during that part, she is wearing a shirt called unfollow and she is wearing hair pins for anxiety
i think she meant she is scared and anxious people unfollow her if she dont keep it up yet she is very hurt and damaged already
And you know what, it is actually happening recently where people are selling tshirts with "anxiety" or any some sort of mental illness stuff printed on it and it is really bothersome because its not an aesthetic
xxgodlikesilversxx I think it is better that some people have T-shirts with "Anxiety" on it than if people don't talk about these issues at all (like in the past). There are some negatives to this of course (but that goes with everything). It can actually help people who have problems with mental heath to come forward and seek help because they are not ashamed of it and they don't fear talking about it (as they could if no one talked about it).
@@lenn452 but people romanticizing these illnesses could make it harder for those who are actually suffering bc they know they wont be taken seriously
Am i the only one who thought of the ice bucket challenge too when she tipped to water over herself and how it ended up being a video for views rather than for charity as it was intended?
Edit: ok I get ‘it was the point’ I only said bc it wasn’t mentioned like that in the video, stay kind x
no i thought too
Same!
That's what it is
that’s what i thought too!
Exactly!!
I love this song so much. Simply because sunmi focused on the meaning of the song and the visuals rather than making it another "catchy" song.
peTEA and it’s still catchy too !
very much in the same vein as Loona! focused more on dance and visual representation opposed to just the music
blinktan brndn stop bringing up loona everywhere
@@neuesoul nobody asked
peTEA it's catchy tho 👀
The song is about how people harm them self for attention and put themselves in bad dangerous situations
Sunmi And Eunjung as opposed to “harm their self” I’d say it’s more so they’d do whatever it takes to get fame/attention. This is exemplified with the fake photos of herself enjoying vacations in exotic locations, just for likes
DatVideoDoe that’s a really unique way to look at it! I was going off of what Sunmi told Billboard in her interview
Flashback to when I wanted to lock myself at Ikea
Is about a lot of things
also in my opinion this not only applies to ppl who "directly harm" themselves intentionally for attention, it could also apply to people whos too invested in social medias that they neglect their real life and eventually harm themselves..
Sunmi should be an actor tbh
actress
@@ДаняТаргарян same thing. You can call women actors too
'actress' is ok, 'actor' is the better word choice.
in a horror movie yes. she would fit right in
@@thatonebuttononkookiesshir8934 i dont know id u meant that as a compliment or an insult
*I've been listening to the song non stop, it's super creative and deep. At first it might sound like a break song but then when you pay attention to the video it's definitely not about that, it's just the sad reality that is what is happening today with most people who are on social media.*
A. J hey I think I saw you after the show briefly. You were outside when I finished my high touch with her. It was such a great show.
diamondheat9 *I'm sorry but I think you have the wrong person*
@@diamondheat9 tuff
I'm still listening to it
*I love that sunmi and yubin are keeping the retro vibes from wonder girls but in their own vibes and colors*
I agree with everything you said. From my perspective “NOIR” is the perfect MV of describing what happens today in society and the unhealthy obsession of how people will do the craziest things for clout like for clickbait, views, likes, and subscribers. Also, it’s alarming seeing how many ppl go to dangerous lengths just to get popular like pretending to have a mental illness for aesthetic reasons. It’s unsettling that I see this more often now since I’ve been online, people can change based of the constant need for public opinion that can be good or bad.
It is the Anti-Likey. Don't play Likey and Noir together or the universe might evaporate.
True
facts
Timothy Ford Yea. But Likey is about this standard about girls and how they are different on social media and real-life. On social media the girls wanna look pretty and impress that certain someone. Noir and Likey are a little similar but very different. They both kinda show that social media makes people try to “fit in”. Some connections here and there but minor.
i thought likey was pure irony, or something like that
Likey also discusses how they are negatively impacted by social media, and how they are pretending to be happy to keep up with the 'norm'.
Another bop from The Sunmi. It’s such a deep song and I love how much thought was put into the song and the mv. I love the part where she takes a selfie with the fire in the beginning and the end. Its like saying “hey i’m in hell” and its not in like panic AAAA I’M IN HEELL but yeah i’m in hell ehe its cute && its scary how much shes putting a show just for the gram.
I hope you take a look at GOT7’s new subunit JUS2 (yugyeom and jb)!! They just released a song titled Focus On Me.
Loved this video and the song! It's hard to say when the year just started but I feel like Noir is going to be my favorite song of 2019 along with Eung Eung by Apink. There's so much to see in the MV (like, the bathroom scene references the sneeze in Siren but also when Sunmi is sitting in the bathroom in WG's Why So Lonely, and the cactus could also be referencing the cactus in Why So Lonely) but the song can go hand in hand with the MV, even though the lyrics are way more vague. I hope you have a great time at her show in a few days!
Its only march youll love something new for sure
It somehow references Thank u sooo much which is sung by one her past band members at the second verse
Her sitting on the toilet is a major reference to Wonder Girls' "I Feel You".
I prefer the old type of break down pd, in the old type is more fluent and seems more natural of your reaction. This looks like you are a professor. But i'll keep watching because i love your vids and your personality.
I think they went and watched it again and again so the commentary would be more detailed for us
@@g.h3874 Yes i know, but it doesnt look like a pd real reaction, the reason why many of us prefer pd reactions is because is natural, honest and fun. This type isn't really good to see. But i love pd tho.
Louisp14 well but it’s not a reaction, it’s a study.
@@Louis-rw1nr I think you prefer the "breakdown" or "react video" that's why this one isn't named like this because it isn't
@@bunny-vj6qe I know,im not saying that is a react. My point is that prefer a breakdown react like it was. For me this is not natural, doesnt seem like pd.
go watch her interview with billboard guys! she explained this comeback concept so well.
Thanks!
The song is basically about the dangers of being an influencer and how it can get into your head, making you want more attention and making you do anything as a means of gaining that attention. Sunmi gave an incredible message with this music video.
So bummed about this. I was anticipating your reaction to this video for so long, because it’s a work of art and so shocking, at least for me. But the way you did it seems like you had already watched it, written a script, and then explained it to us. It’s like drinking a soda without it’s gas. Lacking some excitement
Leonardo Georgete have to agree. I usually love their reactions but this felt totally scripted and formal
Well shit I love flat soda so that kinda says a lot
but the purpose of this video is to breakdown the video and inform the viewer, this is not a reaction video
Form of Therapy damn, PD, you got me good now lol Sending you lots of love 💕
bnanasubs // 自爱 // fair point!
I love that you're spoiling us with videos so much today :D
This song can be triggering for some, I try not too watch during certain scenes. But it’s definitely a meaningful music video with an important message. Sunmi’s acting is quite amazing, gives me creeps watching her smile like she does.
Artemis if you don’t mind me asking...why is it triggering? I genuinely want to know?
Yh I thought it would trigger some people too, but I guess the truth of the scenes can’t be hidden forever someone has to show ot
don't eat my bread, don't look down on me ...can someone tell me why it’s triggering I’m slow and confused lol.
Maybe when she points a finger gun to her head
@@sarah1930 hmmm.. I suppose that could be triggering...I guess. Thanks for telling me Fam! 💜❤💜
PD this video is amazing!!!! The research that went into this is super fascinating, and the way you explained it made it both mind-blowing and easy to understand. The TXT video was like that too, I’m really loving this new Kulture study format you’re using. I can tell that you and the team are putting a lot of work into these new videos (shout-out to the editors, managers, and whoever else is working behind the scenes!) and I just want to let you know it is really paying off. Keep up the good work, guys!!
An immediate 10/10. I love it
Noir is a masterpiece and I don't have much else to say about it
I've never been this early
and of course I love PD's reactions!
What i really need to see is the dance. All of her songs are just iconic as the dance
*This is one of the best MV I’ve ever seen. Especially the meaning behind it.**4:44**here she’s finally stepped away from the set (that she took her fake pics in). This signify show she is leaving her virtual self and coming back to reality. Yet when seeing her burning car she immediately decides to document it. this signifies how people can no longer distinguish between virtual and reality. U see sunmi gradually going to extreme lengths in the name of social media, (**3:51**)to a point that it’s addictive (as if your on drugs). This really forces us to open our eyes to not only the positives of social media but the toxic nature it can turn into.*
I just made a dance to this and it would mean so much to me if you could check it out❤️I was inspired by the message and tried my best portraying it❤️❤️
this is amazing! i was waiting for this! Sunmi is just,,,, amazing. Also i really wanted for you to analize Young by Baekyun x Loco since de MV i think has a quite deep meaning, but it came out long ago so i lost hopes rip
Sunmi is such a queen! Wish I could see her in concert
7:05 -> Is this UMU ? IS THIS UMU BECAUSE OH MY GOD SHE IS SO BEAUTIFUL IN THAT PICTURE ?? LIKE QSDFGHJKLM THOSE LIGHTS SCULPT SO WELL HER FAAAAACE *.* Such a beautiful photography.. really
Yes
Yes PD this is a masterpiece honestly. Loved this breakdown and I love your content.
I've never really sought out Sunmi's music, but this MV really caught my attention. the concept seems like it's really coming from her heart and I'm curious about the lyrics. Also if you see the full outfit of the tube top and anxiety hair pins it looks cool af to me
everytime an idol or idol group has a comeback i always look forward to your videos and commentary :’) your content is always so intriguing ily🖤
ugh this is why i’m subscribed, you’re such an intellectual. i feel like i just went to school
so are you for stanning a king
idk if im the only one, but this song gives me such a strong feeling of nostalgia that i actually relive my best memories unconsciously every time i hear it. its actually chilling.
I appreciate all the background knowledge! I miss this!
Can you watch Jus2 Focus one me Loved to know your thoughts
I hate tomatoes so much, I can’t imagine biting into one like that >~
I had the same thought when I saw her bite into that tomatoe
lmao same 😂
Same sis same
Can't relate love them 🍅🍅🍅
Tomatoes are so good tho !!
I literally can't stop singing this song
Really like your breakdowns, especially for a meaningful MV like this
I also appreciate that you look up music terms and explain it to us even when you are not a music producer
I saw noir in 2019 and today out of nowhere I remembered it and so after MANYY searches I found out it was by Sunmi (which I very much love) so I came here to find out what my fav video producer thinks of it. thank you
Jus2 FOCUS ON ME pls💚
My girl has grown so much, proud of her
I've been waiting for you to REACT to this since it came out. Excellently curated commentary on Sunmi's commentary. You also helped me notice more than a few details I hadn't noticed. COOL pacing.
Top ten song for me for lyrics, musicality, message and video concept. You can't beat this, it will never go out of style and it's SO freaking on brand. People devouring fake media/fake love. God I LOVE Sunmi!
This song was on repeat the whole day
Sunmi has recently become one of only two solo artists I follow closely, the other being Heize. They both have such unique styles in both song production and visuals and carry a haunting aura with their music.
damn man i just SUBSCRIBED how could I just find this channel after a long time damnnnn quality content!
I WAS WAITING FOR YOUR VIDEO REACTING TO THIS MASTERPIECE OMG
This song is amazing. And I hope she gets a win for this song...
I really like this new style of deep analysis reaction! For the videos that merit it it's really interesting to see a thoughtful breakdown of the artistic direction and everything that's going on. Looking forward to more content like this! :)
Your channel ascended with this video. I know you are trying a new format and I love it.
Thank you for this reaction 💖 It's really interesting to learn more about an MV/artist only by watching a video !
*This is probably my favourite song from Sunmi, she completely won me over*
Loving the new video format!!! Keep it up!
This song won me over with Sunmi, I absolutely love it and the MV.
Great editing on this video!
I love your analysis, great video!!
I love her new song sm
I was waiting for this reaction so much❤️
When she had the hearts stamped on etc I think it was symbolic to how much kpop idols are products before human, then the following clip features the same setting but her covered in band aids as a temporary fix to the problem. The hair clips you mentioned in the video are also awesome to have! 💜💜💜💜
i was waiting for your review since the mv went out, thank you for this pd 😊
Wow. 🤯This video really helped me understand the message if the mv. Good work👏👏
Sunmi is too talented for this world. she deserves more.
also the way she is eating tomatoes, tomatoes were thrown on the stage if the audience didn’t like the play (aka hate) and with eating the tomatoes it’s like she also wants hate and people who get hate usually have a lot of attention. So she doesn’tcare if it’s positive or negative she just wants attention
This video is amazing, i love how you broke everything down! You did amazing ❤️
Been waiting for this!!
Sunmi is still amazing 💙
been waiting for this one 💖
I LOVE YOUR REACTIONS SO MUCH!!!!
JUS2 which is GOT7 subunit released debut song (focus on me)
Oh my god i love this 💕
this just might be my favourite song from her after 24 hours, she never disappoints
im obsessed with this music video
Nice analysis!!!
I was excited for this breakdown. I'm in love with her voice.
Also...10:42 😂😂😂
So educational! Perfectly explains the song!
wow i really loved how you analyzed this :)
the music video was amazing . the meaning behind it just... it's something that not many dare to address
You should react to Jus2 - focus on me, piece of art at its finest 👌🏼
you should react to Jus2 , I’ve missed your reactions for got7 :(
That song is a treasure.
this is fantastic. love this kulture study.
I’VE BEEN WAITING FOR THIS REACTIONNNN YASSS
That’s amazing thanks
goodness, i love that intro sequence
this is my favorite reaction and study ever... It makes me wanna major on video producing
i really enjoyed this video pd! very informative (and im glad you enjoyed the song!)
wow this is amazing
please react to FOCUS ON ME by JUS2
Up
wow this just made me appreciate sunmi so much more 💕
I know you don’t take requests, but I’d love to know your thoughts on Focus On Me by Jus2 🙂
This mv is everything!
i was waiting for this vid hell yeah
I went to her show in Amsterdam june 4th. love her own style.
Best reaction of this song
Love your intro, PD 💕💘
Sunmi is my queen
i love the song so much sunmi is a genuius for writing such a bop and i really can't wait for the album bc she perform some of her new unrelesed song like bordline and hey you and omg the 2 songs are amazing i believe noir is just a pre release
Okay who else thought the bucket scene was a knock on the ice bucket challenge
Annette Cruz it certainly was
ugh sunmi my queen
Great video as always, I love your content so much x)
sick intro PD !!
been waiting for this🤧💖
I really like this new video series!! Good job, PD!