Its giving "access is causing things to lose value" almost how yt people thought of certain groups being allowed in suburbs and in ivy league colleges. There is an exclusivity certain creators want to have to make what they put their identities in seem superior. These 1st world problems are a trip .
I have never heard of her until now but I will say this as a blanket statement - I find it interesting how soo many (mainly white) who initially have access to these different platforms get so upset when the platforms become more inclusive. The expectation changes due to the creativity of soo many black people that can share and then all of sudden they believe the currency has “watered down” simply because everyone can do it. Historically they have done this with many institutes ( as you mentioned from education to real estate) which ultimately results in people not fairly being represented or valued ( if at all). Always changing the benchmark when it’s not exclusively for you 🙄 it just amazes me that they can continue to legitimately pull that move at convenience
@@tondaniraluswinga2590 I don't know if you meant exclusivity* and no disrespect but ideas centered around what a good work ethic is is rooted in white supremacy and labor exploitation. Causeee likeee???? who decides that for a person making their own content?
Yall say "1st world problem" as a diss or read, but in doing so, yall be talking as if there isn't a shit ton of poor ass Black people living in the United States of America who have tons of problems. The issues of less wealthy Nations have like lack of infrastructure doesn't lessen the blow of 1st world poverty hitting my Black American ass in the face. An immigrant could call my whining about making $17 an hour a "first world problem" in a patronizing, condescending way... yet in America, if you make $17 an hour.....you're poor. Immigrants who come over to America quickly realize after living here for a while that $17 an hour isn't shit (I'm thinking about the experience I had when I worked with a 20 something year old Jamaican guy who told me that when he lived in Jamaica he didn't know running hot water was a thing until he was 14 years old and saw it at a resort and how as a child in Jamaica he literally thought all American people were rich and that there was no poverty in america....but he quickly came to see the truth when he moved here. This same man said that at the time of us working together, his Jamaican family thought he was doing incredibly well financially all because he was making $19 an hour and he always struggled to explain to them that $19 American dollars has more value in Jamaica than it does on U.S. soil and that he was still indeed poor, bringing home less than $30,000 in a calendar year). If y'all want to check White people on their white nonsense, please use more specific language, or else you reveal your lack of sympathy for the poor Black American who've been living in this developed Nation with its wealth and infrastructure having been built on the backs of their ancestors for centuries and them reaping virtually no real benefits from it.
just cause her content became boring and she lacks creativity doesnt mean other people’s timeline is not Popping with amazing quality content. whiteness at is finesst😂
RIGHT. Like, it is over for YOU, but move around, they are after the next young, YT babe... Wash, rinse, and repeat. A tale as old as time. Same happens in hollyweird
YT people are always ok with things until they have to compete with "Others" the way they are always the best until they have to compete with "Others".
Because they know they have the upper hand in face value, so they come in -hot- cold with nothing but their white crutch which gives them a sense of comfortability and confidence to engage without putting in a lot of effort. "Other" people put the metaphorical 🪞 to their ways and they can't stand to see themselves that way so they either copy and paste or dip out.
This reminds me of the story about the TikTok influencers who held meet and greets and had little to no attendance. Which, when I think about it, makes sense. TikTok’s algorithm and short video format are excellent for building an audience but makes it harder to foster parasocial relationships (which i argue is necessary to be able to influence any action outside of the app). Going to the opposite end of the spectrum, you have Twitch where it’s harder to discover new content creators so harder to build an audience, but that also means because it’s harder to find new content they like, viewers are more likely to will keep returning to the creators they know they like. Plus very long format, makes parasocial dynamics much more prevalent. And a lot of these streamers make a killing on ad rev.
Exactly. I saw a video with some hot tub streamer talking about how she can make a million/month with Twitch and OF without doing *explicit* sex work. It's wild but makes sense because majority of her OF clients came from her Twitch lol.
you nailed it. twitch is proof that there are still “influencers” who can engage with and make money from their audience. And that has nothing to do with mystique because those creators are quite accessible and personable with their audiences!
That girl who made all those bracelets for her followers and nobody showed up, I felt bad for that girl, it would have taken a while to make those bracelets
I’ve been riding with you for 10 of the 14 years and this is the prime example of “it’s not about how long, but how well…” I love how your content has evolved but is always relevant without being trendy. You have a voice that is unmatched and you just know how to put a varied perspective into a single video. Keep going!
Same, I’ve been following her since my twins we’re in Kindergarten and they are now Juniors in high schools. Some people you grow with and can relate to for many years.
I would even go so far as to say Emma is the first influencer to kind of „dilute“ the celebrity pool like she suggests others do/are doing through TikTok. I personally think the only thing that is changing is that more minority creators can now break into influencer culture, and people can have large followings and not participate in it at all.
I am black n this Shit has nothing to do with race.. If everyone is famous no one is.. through social media people now see the dark truths of these celebs they worship so the mystic is gone.. Emma is right..this is something that has been spoken about for a long time....you must leave under a rock
I disagree, she has made enough money to retire and has always said that she isn't interested in doing social media in the long run, she wants to live on a farm with the money she's saved
I first heard of this Emma at the Met gala she attended and then last week I saw that she has one of top 10 podcasts. And I think I’m fairly well versed on pop culture. So this is really showing that the algorithms are dividing content to such a degree that as much as I am fully unaware of her there is a WHOLE WORLD of content that she’s probably unaware of as well.
I think it’s interesting she thinks the “mystique” of celebrities is disappearing or their range is being replaced by influencer culture. A famous musician makes music, a famous model their walks and photos, an actor has the movies and episodes they’re in. “Influencer” in the form Emma is part of provides their identity, “lifestyle”, and the parasocial relationship. Celebrity is not dying, because many celebrities provide other forms of art (besides maybe nepo socialites who are more akin to influencers w more mystique). As you said, content creation is not dead. You make these insightful video essays, run a book club. I follow lots of content creators who make makeup tutorials, styling tips and try-on hauls, history and grwms, travel guides, comedy skits, sometimes full-blown tv shows, music streams, etc. A lot of that type of content does not require a creator to divulge all of their private life even when it is in the vein of “lifestyle” content because it’s a bit more about the talent or knowledge of the creator just like most celebrity. I think there is a difference for things like “the clean girl” trend of skinny, conventionally pretty white women posting photos of the same beige luxury apartments and green smoothies and claw clips. Then yeah, it makes sense that type of content has its creators feeling very unstable, because there will always be the next white girl du jour. Especially when the audience is only interested in who is the next pretty young white girl with the same copy paste social media presence, the parasocial relationship has less to do with the influencer and more to do with the typecast and peoples desire to be the typecast. “Wouldn’t it be nice to be a rich white person with no responsibilities except shopping and self-care?” And when these particular markets were unsaturated, there was no competition for numbers and it was really easy (and honestly still is for these type of people) to get popular really fast. This may be where Emma gets the idea that being an influencer is dead bc she feels like she HAS to be constantly giving all of her private thoughts and experiences to the public to differentiate herself from the next iteration by at least trying to give a unique personality and pov people can’t replicate to keep her audience. But I think even lifestyle influencers deserve to have their privacy. It would be hard for white influencers to understand that having the same “influence” as every other white influencer in their group based on audiences being attracted to whiteness, perceived wealth, and vibes is what makes their world feel like could easily crumble.
You said everything beautifully. One thing I do want to add is that the higher that a person goes is the greater the feelings of schadenfreude from non-fans as well. She probably feels as though people want her to fail and is worried about her next moves and her fall from Grace.
*This.* Cause she's saying that everyone becoming a 'celebrity' & 'influencers' is making some of them not. Especially when minority & POC people with talent become famous and overshadow 'them'
This was a solid AF video! I couldn't agree more that her making this statement comes from a place of feeling fearful of her status (and getting lost in the sauce), especially now that she's rubbing shoulders with actual celebrities with real talent. She knows there are TONS girls out there who are copying her "quirky aesthetic" and are becoming popular a lot faster & with the least amount of effort than she had to "put in".
@@Vvvxxloxe That definitely not what she does. She’s white and is on UA-cam the starting of it, if she was smart should put these words on a resume and study it for her next interview but that’s not what she said is it.
@@shahartley duh...it's Emma Chamberlain her whole brand is being flat and relatable that's why she is so marketable.. She knew her niche and catered to it...do u not know how the internet works. You don't see me under dream SMP pushing the bs u spilling. Wtf do you even know who your talking about
I think real influencers came from UA-cam. OG black beauty and hair gurus are largely responsible for our visibility in the industry. I think Tik Tok was and still is an app for beautiful people as defined by an algorithm based on western beauty standards. Remember when it used to delete videos of people the algorithms deemed ugly?
@@annoyedbyyourface yup! They used to suppress videos of unattractive and poor people. Their current leadership took ownership of this. The moderators would purposely choose attractive & wealthy people for the "for you page". They said it was to "prevent bullying". Complete b.s.
Emma is starting to realize that she's not immune to getting old. She's not the youngest "young hot huwight girl" in the room anymore and I imagine she's becoming acutely aware that her $ is tied directly to her youthful appeal. What tickles me tho is her insinuation that if she's not personally able to milk the platform for its full value anymore, then it simply "must just be dead" lol. Chalk that up to the arrogance of perceived superiority, albeit presented through a sort of humble-brag format. It is very much "a thing™️" tho. Her "talent" so to speak was/is to embody the ideal of the huwight woman-child. The qualifications are simple but iron-clad: be "barely legal" according to the creator's local age of consent laws, be the westernized eurocentric standard of "approachably beautiful" (pretty but not TOO pretty), huwight upper-middle class (or above) background and/or upbringing & all it's accoutrements, and a dash of social awkwardness & quirk so that she reads as "down to earth". But all of those factors MUST be there and when they aren't, the façade of celebrity usually crumbles away. Youth is the sand in the fame hourglass. "I don't 'do' anything but I'm really into clothes, video games and iced coffee" vibes are cute if you're a half-attractive 16 y.o. but if that's all you got at 25 y.o. or so then yeah people start to lose interest. She'll be fine, she'll likely attach herself to some makeup or lifestyle brand that'll keep the rent paid past the viability of her video content. But the points she inadvertently makes are an interesting testament to the systems that granted her that fame to begin with.🍿
and its not just her . Lifestyle yt in general have the "I don't 'do' anything but I'm really into clothes, video games and iced coffee." And like you said its cute when ur 16 but you need to grow withyour audience. With emma i dont think she grew with her audience because she still makes the same kind of content, its just in a different font.
I wonder if her expanding to interviewing on red carpets and being the face of luxury brands alienated her fan base. I couldn’t understand why kids thought she was some type of fashion genius until I watched a video where someone said she dresses in a relatable way. I still don’t think she’s really that fashionable but rather just a cute, skinny, young girl, but that’s what her demographic liked. But now her demographic is in college and maybe she’s just not relatable anymore because she’s obtained a different level of fame that is too far removed from regular college kids? But tries to act *so relatable*.
first time i heard of her was the met gala. she was an interviewer or something. only reason i even know is that apparently she wore a choker that used to be owned by an indian (?) prince. it was controversial
GIRL, I am so confused as well.. this must be whyte YT world because I just checked her ig & she has 16 million followers. wtf have ppl been watching on YT?? lmaoo
@@suoutubez19 UA-cam is also informational and educational, it’s not made just for socializing as one can consume content without doing so. They also never said they ONLY watch workout videos beloved
It never fails to amaze me how many of these "super famous influencers" I've never even heard of. I guess they just don't produce the kind of content I'm interested in.
They cater to niches.....every niche has a market..K-pop used to be a niche..anime, Minecraft, vtubers, cpop, manhwa...etc. Some People In these niches have over 30 million yt subscribers... So they are very relevant. Pple need to stop being arrogant...just because something is not mainstream doesn't make it less relevant..some of these have fanbases bigger than you will all imagine....
I think that this was a great video, and I appreciate your perspective. I do think that when Emma talks about influencer culture dying; I think she is talking about WHITE influencer culture. Those are the people she hangs out with; and white people are mostly her fanbase. I think you can have an influencer who attracts people of all different races; but even I as a Black woman can admit that I pay way more attention to Black influencers than White influencers. I think when Emma is talking about this; she is talking about people of her own race. To be honest, I do think being an untalented influencer is dying out; and a lot of White people who are influencers have no talent; and she knows that. A lot of them have also gotten popular from stealing from Black creators; and Charlie D’Amelio is a prime example of that. Black people who are influencers/creators always bring our gifts and talents to the table; so there will always be room for us. We are the people who make Tik Tok what it is; and that’s just real. I think people are tired of the lack of talent when it comes to influencer culture, or even in the music industry. This is why we see even in the music industry; people who don’t have talent are quickly fading away; because people are tired of the gimmicks.
I noticed that Instagram wasn't sharing my friends' posts...instead they're sharing sponsored and posts from people with high follower counts. It's frustrating.
I absolutely agree that Emma should diversify her representation of content creators because they're many Black and Brown creators giving us very helpful and meaningful content. As a smaller content creator it can be frustrating when ppl complain about the lack of diversity in regards to bloggers/influencers. Because actually social media is very diverse you just need to look
Agreed! My timeline diversified immediately once I learned about the commentary community. Unfortunately, it did take some deliberate effort on my part to encourage my feed to show me more diverse content but it wasn’t a whole lot. It can be done!
I'm sorry I've been a fan of Emma since the beginning but she herself never done content that is "meaningful and impactful" she was just enjoyable and relatable. So for her to ask that from other creators is a little odd
Juezly is letting us know she ain’t worried about what her face talking about influencing etc etc is dead. She understands people will always search for value and she gots the juice.
That's why UA-cam is the only social media I still use cause I'm not looking for 30sec to 2 mins of random content. I barely click on the shorts here cause it's not what I'm here for.
The technological singularity is real and social media users are feeling it first hand, in particular content creators. Companies treat creators like contractors and just like Uber they'll do whatever it takes to short change the people who fuel their work to maximize profits
Emma’s new content is definitely lazy asl the podcast is literally filmed in bed. i agree as well imma gem rising and wake-up chattery. Lastly emma doesn’t engage outside of the vanilla content ms girl deleted tiktok but there’s tons of black creators and poc on who have vast categories. she doesn’t get that it’s not as easy for some people to drink coffee go to speed cycle drive around cali and burp as a direct path to Louis Vuitton brand deals.
“Influencer culture is dead” 😂 obviously NOT since your content about nothing gains millions of views, Emma! Aka “I’m don’t with it and don’t want anyone to infiltrate like I have”
Well….as a millennial parent with preteens, I gotta say that that mundane ‘watch me live my regular life’ mess has ruined our kids. I’m so sick. I wanna throw their phones across the yard but I still also want them to be abreast with the times of their generation. Shit sucks.
@@mikikiki Emma's face, body and personality is non threatening to below average looking females. If she had a face like Megan Fox or body like Kylie she would be "unrealistic beauty".
@@Kinksgalore agreed. She’s non threatening. Not pretty not ugly. Nondescript type of look. I agree if she had Kendall’s body or Megan Fox she may not be as popular
She has a show on Snapchat. But she also alienated her audience and made herself unrelatable by having a baby really quickly after finding success. Even though she did things correctly by getting married first, some brands may be apprehensive towards sponsoring her since the bulk of her fan base isn’t at that stage of their life yet and could be implied towards promoting marrying really young.
I agree I don’t think it’s dying I just think it’s shifting and morphing. The rise of twitch, tik tok, the meta verse and these new AI influencers has the future of influencing going in so many different directions it seems.
They really be making the ugliest, uninteresting, uninspiring, plainest Jane looking ppl to be their influencers. She’s upset because BORING doesn’t sell for that long. 😒
Men or women, if it wasn't for the internet culture of wanting to watch mediocre people, they wouldn't be famous. Even Hollywood wouldn't cast people who look like these plain (or flat-out unattractive) folks.
I agree with her about social media basically watering down celebrities or being famous, celebrities are a lot more reachable there’s less mystery to them. But that the result in the times changing, I don’t see UA-camrs and influencers as celebrities but kids do, and it will be interesting To see where things go from here
I think what she's finding is that she needs to reinvent herself and she doesn't know what to do. Even the people who followed her are not gonna be into those same things...solely any longer.
My perspective as a white woman is that it’s very frustrating and unfair that every time the black community gets a piece of bread or opportunity to participate in things suddenly it’s dead and it’s not any fun anymore. Like what?? Black women literally just started getting more widespread recognition as creators and suddenly the party‘s over? I don’t think influencer culture is dead I think rather than influencing people to buy Louis Vuitton bags and drink cold brew we are now influencing people to question societal constructs and think outside of capitalist motivations. Not that black creators shouldn’t drink their cold brew and buy the Louis Vuitton bags lol, they’re just giving content that I genuinely think is outside of Emma chamberlains capability. And you are CORRECT that the content with which you engage and encourage is the content you will see. After about a year of tailoring my FYPs I would say at least 60% of the content i consume is from black creators from shower routines to commentary (oof some of my fave content rn is shower routines by black women, y’all really know how to smell good ‼️) and it’s been really invaluable. Anyways long story short I agree if Emma looked outside her whiteness the future would be a lot more exiting and less pessimistic.
This was a very insightful video. It definitely changed my perspective on what occurs in the background in the journey of influencers/creators. Your videos are always thought provoking ❤️
As a new creator, it's so disheartening to be on social media. The eyes feels so restricting. Because it's so hard to be yourself. To sell your personality on social media, because the algorithm will force you to be in a certain niche. If you're not there fast enough, the doors for more opportunities will get smaller. In the fall, the whimsigoth aesthetic is going to skyrock. The algorithm is already favoring skinny white girls, so those who are in marginalized bodies in this aesthetic will get less eyes. I'm so exhausted. I'm just starting. I literally just started taking content creation seriously last month. As fall coming, I'm looking for more people of color in certain niches. I want to see more Black girls & other marginalized groups of people to be in whimsigoth aesthetic. To be in the 70s aesthetic. I want to see more people of color in the maximalist aesthetic. I want more.
No but I totally get you though. It is so sick and tired of seeing them oversaturated, overexposed, and overblown that it’s high time that our people be seeing being our best selves, in the limelight, and more importantly being recognized for it. I was just telling a friend last week that whenever we do something in our spaces it only stays in our spaces but whenever they move or something happens with them it affects everybody else. Whenever you putting in the search engine you have to make sure you put a black identifier next to it. So if you want to look up weight loss routines all the white girls will show up so you had to put in black weight loss routines and that’s not the Black people show up. It’s times like those where you wish that the algorithm actually did work in your favor by acknowledging that you’re a black female and would probably want to see black female trainers
I honestly think emma is feeling anxious about getting old. She's in her early 20s now and might be already feeling like she can't keep up with the youth. Especially because she doesn't have a traditional talent to fall back on. She's no longer relatable because of her wealth and celebrity status and as she grows older she might begin to feel the natural generational gap, which also won't help with her relatability; her entire claim to fame
I've been watching you since way back when you did natural hair videos. It's crazy to think that it's been that long. I don't comment much but I just wanted to say that I appreciate your take on this whole thing about Influencers. I wanted to make a channel but I couldn't decide if I was going to do it on TikTok or not. But yeah, I think I'll just stick with UA-cam. No use killing myself making content for TikTok.
I know of Emma Chamberlain but have thankfully never engaged with her content. I find her whole "mystique" schtick so tired and narrow minded. Like someone else says, it's just her being sad that the influencer club isn't exclusive enough anymore. Joulzey, it's nice of you to challenge her to diversify her content, but I think she's gonna stay in her emo phase and stick to the privileged lense she knows.
Thats true tiktok has no ad revenue, so there's no way of getting money out of that however it can provide you a fanbase as a creator to become an influencer. so yeah Emma is quite nervous
Hey beautiful I've been watching your content for years ever since your 4c hair days. I love love love your content. I've gotten such great books suggestions. Thank you for sharing your mind on this platform. You really are a jewel in these YT streets and in life. And I also love the new intro. Girls it's fire. 🔥
Your whole critique is on her being white 😂 yes she is privileged but there are millions of other white girls that haven’t made it like she has. She doesn’t seem problematic, racist and I think she is one the few influencers that is pretty in touch with reality. I’m sorry but I don’t agree she should change into what ? A jessie nelson or a Kardashian appropriating b? She is just being herself and people like her exist in the world let her be.
I have literally been hearing this same sentiment. Even from my husband chile he is constantly saying Instagram is dead and no one uses it and literally each time I go on Instagram I find a new interesting black woman or women of color I want to follow and support. Even I myself still use Instagram regularly/daily so Im always like I must be nobody when he tries to feed me that tone deaf line. 🙄
The sucky thing is that Black women can still be using Instagram but when white people say, no we’re done with that then we ALL have to go. Because companies and investors take their money with them. What we need to do is stay PUT because when Black creators are responsible for the success of a platform all white people do is steal. A lot of these apps would be DRY AF if it weren’t for Black people. That’s why no one has gotten famous off of any more dances since Black women went on strike on TikTok. That’s why NO ONE is dancing like that on TikTok anymore.
I’m not on TikTok because there are no influencers on there unless it’s y’all making TikTok’s for your influencer platforms that were started and popularized on UA-cam!!! I came up in a time where influencers were never “called out” because a lot if not most of y’all originally were doing meaningful stuff always!!!! I’m so over these little white girls and their opinions.
This was such a great analysis 👏🏼👏🏼👏🏼 Especially your observation that it feels like the height of the beauty creator era all over again, only with no money now lol
Love hearing your critiques on the digital age. I’ve grown up online and influencer culture is puzzling and doesn’t seem sustainable without some other talent.
With all love and respect, this sounds like a them problem and not a me/us problem, especially as I've never heard of any of the "influencers" you referenced in this video. I can only assume their target demographics are relatively young and/or affluent. I think marginalised creators/artists should leverage platforms like patron for sustainable income, especially as ad revenues tend to restrict the types of art an artist can produce. This inadvertently incentives microwave/pro-status quo art/content - which in my opinion, are relatively immaterial. What happened to the days of mastery, anyways, where art was collected, preserved and cherished?
Completely off topic: I'm a cosmetologist and I'd love to hear your take on the economy of Salon Practices. I have both facts and opinions on this topic but I think largely, consumers don't understand the ins-and-outs of entrepreneurship let alone being a stylist/owning a salon. I'd love to hear both sides of the topic and you and Kim Foster keep me fully engaged and open-minded.
Good video. I like your content & there are some great points here, although I think you & Emma were discussing different topics. You're speaking about the breadth of new creators, which is of course positive, whereas she was primarily talking about the overexposure of ALL creators. Both points can be true simultaneously. Imagine if we had IG during the time of creators we now consider classics- Mozart, Da Vinci, etc. They might've never achieved their greatness. They might've become overexposed, instantly copied, & so forth. They mightve listened to criticism & changed notes rather than following their original visions. The good part of social media is that it allows instant fame for nearly anyone, but that's a double-edged sword. Creators don't necessarily have time to marinate in their own work, develop a unique style, & mature in their respective arts.
and regarding on the subject, i think as you said is just another cycle, that’s what stage people thought about the new people appearing from nowhere in the movies back in the 30’s, and what movies people thought about people from TV en the 50’s, and so on, she is as many young people really tunnel-visioned (for saying it kindly) on HERSELF that she’s incapable to see a broader picture
TikTok discourse is funny because I don't know any of these white people mentioned 😂 my fyp is babies, people over sharing their family drama and Zambians 😂
Watch Whiteness Work……..omg this phrase is a game changer. It explains SO much. From Emma Chamberlain, to Taylor Swift, to the Kardashians. Whiteness really is working…..and we’re all forced to watch🥲
That celebrity being mystique she’s talking is Michael Jackson, he built this mysterious persona to really generate buzz for his upcoming album called “Thriller.” That’s way when the start of the 1980s right after the release “off the wall” he stopped doing interviews and became this hard reach celebrity which as we all know it worked out but it eventually backfired. As the early 2010s came so did UA-cam(become more global), Twitter and Facebook, so when Justin Bieber came on the scene which was 2009, not only becoming a global superstar over night off of UA-cam but he was also one of the first celebrities to engage his audience on social media which celebrities at the time didn’t do at time. It completely changed the entertainment as we all know today.
Honestly I’ve been watching you for about 10 years and if people were listening correctly you just told aspiring UA-camrs/influencers the key to success. Thanks 😊 I’m a therapist and looking for a passive and different form of income to offset living expenses and work life balance. All in all your consistency, message, and intelligence is why you’re still in these UA-cam streets. It’s refreshing to gain something of value on social media that isn’t directed explicitly at beauty. I also always learn a new word when I watch your videos because your diction is incredible. Ok, I’m done ❤️
I love this! The work we do at Group Black is to create a more equitable landscape for black-owned media and creators. Our goal is to hold those brands and agencies (to their word) that have committed dollars specifically after the George Floyd murder.
This is a great video, Jouelzy. I do believe that Emma’s take was surface level, but I appreciate her attempt to tackle this topic. Hopefully, she’ll watch this video, or anyone who has the upper hand as a content creator/influencer😅💯
To be frank, I had no idea who Emma Chamberlain was until that Jack Harlow red carpet "love you" video went viral...and I couldn't for the life of me figure out what she was doing there but wasn't impressed enough to google
This is boring at the end of the day you went around in circles. I hope I'm not coming off as rude. But social media is boring now. And influence the culture is boring. They're not going to make money like they used to because everybody's doing the same thing. America's in a recession nobody got time to watch bull crap when they struggling. On top of that it's hard for people to feel the way they felt in the 90s if somebody were old enough. I miss the celebrities of the 90s the Whitney Houston's Princess Diana as people that had like a glow it was meant something to be a celebrity you offered something. I think a lot of these people are so entitled and annoying and rude and standoffish to their fans even though they're influencers that people are just turned off.
I think the issue is there is a lack of mystery which makes them more valuable also it depends on what people follow,I get bored with lifestyle/beauty content but I love thought provoking content like this
The funny thing is that celebrity is interesting. It is all about the circles you run I guess. I watched this video because I recognized your face. But this Emma Chamberlain lady, despite all those numbers, I have never heard her name, seen or face, or recognized her in the slightest. And I guarantee I'll fall asleep tonight and forget.
I use to watch Emma with my little cousin… and I was like we do this everyday… live. lol I think Emma is a celebrity, the way she moved from YT into runway shows, the gala, being the topic of conversation more than once amongst popular white ppl UA-cam and etc… like she’s waking up realizing celebrities are regular ppl too…?
PSYICONIC (“Terri Joe”) is a perfect example of someone who’s probably getting shortchanged. They are a HUGE force on that app and most offers are probably offensive compared to others.
I’ve never heard of Emma and I thought I was pretty up to date on most pop culture related things. There’s so many of this influencers coming off the assembly belt that it’s hard to keep up.
I love your analysis and I want to add that every time someone is using "back in the day" kind of language about something that happened within the past couple years, they're typically wrong--your scope of history should not just be the past five years.
I might listen to Black Sun on Audible. I have the book but I've been too busy to sit and take it in. Listening might be the way. Love that you're sharing Rebeccas work ❤️
I think you are very prejudiced towards Emma. I never felt that she was anxious about her own fame, she was talking about how TikTok makes everyone into an influencer, which makes influencer culture dead because everyone becomes an influencer and everyone is creating the same things which dilutes the content and makes people bored. This is NOT a race thing and you trying to pull race into this and emphasizing her whiteness is weird to me. For you to assume that she doesn't watch black creators is your prejudice jumping out.
I love how at the end my brain is zinging with so many new ideas and jouelzy’s like ‘that’s all i have for now’ lol it’s so much. It’s so appreciated 🙏
never heard of this girl or some of the other 'popular' influencers (like mr beast) other than when commenters like you mention them. Why are they popular again?
Its giving "access is causing things to lose value" almost how yt people thought of certain groups being allowed in suburbs and in ivy league colleges. There is an exclusivity certain creators want to have to make what they put their identities in seem superior. These 1st world problems are a trip .
I have never heard of her until now but I will say this as a blanket statement - I find it interesting how soo many (mainly white) who initially have access to these different platforms get so upset when the platforms become more inclusive. The expectation changes due to the creativity of soo many black people that can share and then all of sudden they believe the currency has “watered down” simply because everyone can do it. Historically they have done this with many institutes ( as you mentioned from education to real estate) which ultimately results in people not fairly being represented or valued ( if at all). Always changing the benchmark when it’s not exclusively for you 🙄 it just amazes me that they can continue to legitimately pull that move at convenience
@@tondaniraluswinga2590 I don't know if you meant exclusivity* and no disrespect but ideas centered around what a good work ethic is is rooted in white supremacy and labor exploitation. Causeee likeee???? who decides that for a person making their own content?
BINGO...that's exactly what it's giving!
This comment is *chef's kiss*
Yall say "1st world problem" as a diss or read, but in doing so, yall be talking as if there isn't a shit ton of poor ass Black people living in the United States of America who have tons of problems. The issues of less wealthy Nations have like lack of infrastructure doesn't lessen the blow of 1st world poverty hitting my Black American ass in the face. An immigrant could call my whining about making $17 an hour a "first world problem" in a patronizing, condescending way... yet in America, if you make $17 an hour.....you're poor. Immigrants who come over to America quickly realize after living here for a while that $17 an hour isn't shit (I'm thinking about the experience I had when I worked with a 20 something year old Jamaican guy who told me that when he lived in Jamaica he didn't know running hot water was a thing until he was 14 years old and saw it at a resort and how as a child in Jamaica he literally thought all American people were rich and that there was no poverty in america....but he quickly came to see the truth when he moved here. This same man said that at the time of us working together, his Jamaican family thought he was doing incredibly well financially all because he was making $19 an hour and he always struggled to explain to them that $19 American dollars has more value in Jamaica than it does on U.S. soil and that he was still indeed poor, bringing home less than $30,000 in a calendar year).
If y'all want to check White people on their white nonsense, please use more specific language, or else you reveal your lack of sympathy for the poor Black American who've been living in this developed Nation with its wealth and infrastructure having been built on the backs of their ancestors for centuries and them reaping virtually no real benefits from it.
I love when people make all their millions or thousands of dollars and think they can decide when shit is “over” lmao like okay girl
just cause her content became boring and she lacks creativity doesnt mean other people’s timeline is not Popping with amazing quality content. whiteness at is finesst😂
@@ayanomar1408 exactly, I question how she became popular in the first place.
@@ayanomar1408 Emma was like: "no one wants to watch me drink coffee and burp anymore? the platform must be dead!" 😂
@@Sol-ow6ds LOL No! NEXT😂
RIGHT. Like, it is over for YOU, but move around, they are after the next young, YT babe... Wash, rinse, and repeat. A tale as old as time. Same happens in hollyweird
It's funny that Emma thinks influencers are overly commodified. When that was entire point of influencers in the first place?
Seriously
YT people are always ok with things until they have to compete with "Others" the way they are always the best until they have to compete with "Others".
Because they know they have the upper hand in face value, so they come in -hot- cold with nothing but their white crutch which gives them a sense of comfortability and confidence to engage without putting in a lot of effort. "Other" people put the metaphorical 🪞 to their ways and they can't stand to see themselves that way so they either copy and paste or dip out.
This reminds me of the story about the TikTok influencers who held meet and greets and had little to no attendance. Which, when I think about it, makes sense. TikTok’s algorithm and short video format are excellent for building an audience but makes it harder to foster parasocial relationships (which i argue is necessary to be able to influence any action outside of the app). Going to the opposite end of the spectrum, you have Twitch where it’s harder to discover new content creators so harder to build an audience, but that also means because it’s harder to find new content they like, viewers are more likely to will keep returning to the creators they know they like. Plus very long format, makes parasocial dynamics much more prevalent. And a lot of these streamers make a killing on ad rev.
Exactly. I saw a video with some hot tub streamer talking about how she can make a million/month with Twitch and OF without doing *explicit* sex work. It's wild but makes sense because majority of her OF clients came from her Twitch lol.
you nailed it. twitch is proof that there are still “influencers” who can engage with and make money from their audience. And that has nothing to do with mystique because those creators are quite accessible and personable with their audiences!
@@TirsaTalks exactly!
@@annoyedbyyourface exactly! Twitch streamer communities are loyal af.
That girl who made all those bracelets for her followers and nobody showed up, I felt bad for that girl, it would have taken a while to make those bracelets
I’ve been riding with you for 10 of the 14 years and this is the prime example of “it’s not about how long, but how well…”
I love how your content has evolved but is always relevant without being trendy. You have a voice that is unmatched and you just know how to put a varied perspective into a single video. Keep going!
Same, I’ve been following her since my twins we’re in Kindergarten and they are now Juniors in high schools. Some people you grow with and can relate to for many years.
I definitely had mixed opinions when Emma initially made that statement, but this is an extremely fair response.
I agree. It’s well thought out.
Jackie, Jackie, Jackie🎶
Jackie get off this video and go make a video of your own apologizing to all the people you disrespected with your candles likeeeeeee huh
@@Jasmine-ot8br 😂😂😂 I used to like her.
@@patty8644 lol chile I'm still trying to give her the benefit of the doubt but it's the 8 months of UA-cam silence for me
I would even go so far as to say Emma is the first influencer to kind of „dilute“ the celebrity pool like she suggests others do/are doing through TikTok. I personally think the only thing that is changing is that more minority creators can now break into influencer culture, and people can have large followings and not participate in it at all.
I am black n this Shit has nothing to do with race..
If everyone is famous no one is.. through social media people now see the dark truths of these celebs they worship so the mystic is gone..
Emma is right..this is something that has been spoken about for a long time....you must leave under a rock
Her and that liza girl definitely
Exactly--Emma is stressing over her longevity. Periodt. They come for the minorities first, but the eventually come for them too.
Exactly, typically in the form of age. They get DiCaprio’d. 😂😂😂
I disagree, she has made enough money to retire and has always said that she isn't interested in doing social media in the long run, she wants to live on a farm with the money she's saved
I first heard of this Emma at the Met gala she attended and then last week I saw that she has one of top 10 podcasts. And I think I’m fairly well versed on pop culture. So this is really showing that the algorithms are dividing content to such a degree that as much as I am fully unaware of her there is a WHOLE WORLD of content that she’s probably unaware of as well.
Top 10?? What the hell does she speak about? And who listens?
I think it’s interesting she thinks the “mystique” of celebrities is disappearing or their range is being replaced by influencer culture. A famous musician makes music, a famous model their walks and photos, an actor has the movies and episodes they’re in. “Influencer” in the form Emma is part of provides their identity, “lifestyle”, and the parasocial relationship. Celebrity is not dying, because many celebrities provide other forms of art (besides maybe nepo socialites who are more akin to influencers w more mystique). As you said, content creation is not dead. You make these insightful video essays, run a book club. I follow lots of content creators who make makeup tutorials, styling tips and try-on hauls, history and grwms, travel guides, comedy skits, sometimes full-blown tv shows, music streams, etc. A lot of that type of content does not require a creator to divulge all of their private life even when it is in the vein of “lifestyle” content because it’s a bit more about the talent or knowledge of the creator just like most celebrity.
I think there is a difference for things like “the clean girl” trend of skinny, conventionally pretty white women posting photos of the same beige luxury apartments and green smoothies and claw clips. Then yeah, it makes sense that type of content has its creators feeling very unstable, because there will always be the next white girl du jour. Especially when the audience is only interested in who is the next pretty young white girl with the same copy paste social media presence, the parasocial relationship has less to do with the influencer and more to do with the typecast and peoples desire to be the typecast. “Wouldn’t it be nice to be a rich white person with no responsibilities except shopping and self-care?” And when these particular markets were unsaturated, there was no competition for numbers and it was really easy (and honestly still is for these type of people) to get popular really fast. This may be where Emma gets the idea that being an influencer is dead bc she feels like she HAS to be constantly giving all of her private thoughts and experiences to the public to differentiate herself from the next iteration by at least trying to give a unique personality and pov people can’t replicate to keep her audience. But I think even lifestyle influencers deserve to have their privacy. It would be hard for white influencers to understand that having the same “influence” as every other
white influencer in their group based on audiences being attracted to whiteness, perceived wealth, and vibes is what makes their world feel like could easily crumble.
Lol @ Claw clips. Great analysis!
A WORD!!
You said everything beautifully. One thing I do want to add is that the higher that a person goes is the greater the feelings of schadenfreude from non-fans as well. She probably feels as though people want her to fail and is worried about her next moves and her fall from Grace.
When everyone is an influencer, no one is an influencer.
*This.*
Cause she's saying that everyone becoming a 'celebrity' & 'influencers' is making some of them not. Especially when minority & POC people with talent become famous and overshadow 'them'
This was a solid AF video! I couldn't agree more that her making this statement comes from a place of feeling fearful of her status (and getting lost in the sauce), especially now that she's rubbing shoulders with actual celebrities with real talent. She knows there are TONS girls out there who are copying her "quirky aesthetic" and are becoming popular a lot faster & with the least amount of effort than she had to "put in".
Thank you!
She was on Jimmy Fallon a few weeks ago & when he asked her to tell everyone what she does, she couldn't answer the question. That says it all really.
She is a ytuber. A life style vloger and has alot of influence in the vlog sphere.
She doesn't understand how she was able to stand out from the rest.
@@Vvvxxloxe She could've said that, except she didn't. Instead, she said she just posts things & sees what happens.
@@Vvvxxloxe That definitely not what she does. She’s white and is on UA-cam the starting of it, if she was smart should put these words on a resume and study it for her next interview but that’s not what she said is it.
Hell nah 💀
@@shahartley duh...it's Emma Chamberlain her whole brand is being flat and relatable that's why she is so marketable..
She knew her niche and catered to it...do u not know how the internet works. You don't see me under dream SMP pushing the bs u spilling.
Wtf do you even know who your talking about
I think real influencers came from UA-cam. OG black beauty and hair gurus are largely responsible for our visibility in the industry. I think Tik Tok was and still is an app for beautiful people as defined by an algorithm based on western beauty standards. Remember when it used to delete videos of people the algorithms deemed ugly?
Wait, what lol??? Like, I know about the filter you can't turn off but I didn't know they was deleting videos based on how you look lol!
@@annoyedbyyourface yup! They used to suppress videos of unattractive and poor people. Their current leadership took ownership of this. The moderators would purposely choose attractive & wealthy people for the "for you page". They said it was to "prevent bullying". Complete b.s.
Lmao boy none of my videos would ever be posted
Western and Chinese beauty standards.
Emma is starting to realize that she's not immune to getting old. She's not the youngest "young hot huwight girl" in the room anymore and I imagine she's becoming acutely aware that her $ is tied directly to her youthful appeal. What tickles me tho is her insinuation that if she's not personally able to milk the platform for its full value anymore, then it simply "must just be dead" lol. Chalk that up to the arrogance of perceived superiority, albeit presented through a sort of humble-brag format.
It is very much "a thing™️" tho. Her "talent" so to speak was/is to embody the ideal of the huwight woman-child. The qualifications are simple but iron-clad: be "barely legal" according to the creator's local age of consent laws, be the westernized eurocentric standard of "approachably beautiful" (pretty but not TOO pretty), huwight upper-middle class (or above) background and/or upbringing & all it's accoutrements, and a dash of social awkwardness & quirk so that she reads as "down to earth". But all of those factors MUST be there and when they aren't, the façade of celebrity usually crumbles away. Youth is the sand in the fame hourglass. "I don't 'do' anything but I'm really into clothes, video games and iced coffee" vibes are cute if you're a half-attractive 16 y.o. but if that's all you got at 25 y.o. or so then yeah people start to lose interest.
She'll be fine, she'll likely attach herself to some makeup or lifestyle brand that'll keep the rent paid past the viability of her video content. But the points she inadvertently makes are an interesting testament to the systems that granted her that fame to begin with.🍿
Well said
Oh you devoured that well stated
yep
and its not just her . Lifestyle yt in general have the "I don't 'do' anything but I'm really into clothes, video games and iced coffee." And like you said its cute when ur 16 but you need to grow withyour audience. With emma i dont think she grew with her audience because she still makes the same kind of content, its just in a different font.
I wonder if her expanding to interviewing on red carpets and being the face of luxury brands alienated her fan base. I couldn’t understand why kids thought she was some type of fashion genius until I watched a video where someone said she dresses in a relatable way. I still don’t think she’s really that fashionable but rather just a cute, skinny, young girl, but that’s what her demographic liked. But now her demographic is in college and maybe she’s just not relatable anymore because she’s obtained a different level of fame that is too far removed from regular college kids? But tries to act *so relatable*.
It’s so wild hearing you speak of how this young woman has done all of these public things, and yet this is the first time I’ve ever heard of her.
Same. Never heard of this girl. Clearly I don't know what's going on with white people 🤷🏾♀️
A WHOLE NEW WORLDDDDDD
first time i heard of her was the met gala. she was an interviewer or something. only reason i even know is that apparently she wore a choker that used to be owned by an indian (?) prince. it was controversial
I was none the wiser.
GIRL, I am so confused as well.. this must be whyte YT world because I just checked her ig & she has 16 million followers. wtf have ppl been watching on YT?? lmaoo
Honestly I’m sick of influencers culture if it wasn’t for free workouts I wouldn’t have youtube I’ve been without social media for 3 years now
UA-cam is social media and you’re currently engaging with content that isn’t about working out?
Agree .its a bit much
@@suoutubez19 UA-cam is also informational and educational, it’s not made just for socializing as one can consume content without doing so. They also never said they ONLY watch workout videos beloved
It never fails to amaze me how many of these "super famous influencers" I've never even heard of. I guess they just don't produce the kind of content I'm interested in.
They cater to niches.....every niche has a market..K-pop used to be a niche..anime, Minecraft, vtubers, cpop, manhwa...etc.
Some People In these niches have over 30 million yt subscribers...
So they are very relevant.
Pple need to stop being arrogant...just because something is not mainstream doesn't make it less relevant..some of these have fanbases bigger than you will all imagine....
Yh
@@Vvvxxloxe they didn't say that they aren't relevant. 😐
@@Laura-sg6ss They’re a super fan of Emma’s…. These folks love defending their favs, even with valid criticism/opinions😭💯
@@Vvvxxloxe what niches? fun vlogs? I watch those and yet never seen them?
Not Emma having a quarter life crisis about being a white woman/influencer.
I think that this was a great video, and I appreciate your perspective. I do think that when Emma talks about influencer culture dying; I think she is talking about WHITE influencer culture. Those are the people she hangs out with; and white people are mostly her fanbase. I think you can have an influencer who attracts people of all different races; but even I as a Black woman can admit that I pay way more attention to Black influencers than White influencers. I think when Emma is talking about this; she is talking about people of her own race. To be honest, I do think being an untalented influencer is dying out; and a lot of White people who are influencers have no talent; and she knows that. A lot of them have also gotten popular from stealing from Black creators; and Charlie D’Amelio is a prime example of that. Black people who are influencers/creators always bring our gifts and talents to the table; so there will always be room for us. We are the people who make Tik Tok what it is; and that’s just real. I think people are tired of the lack of talent when it comes to influencer culture, or even in the music industry. This is why we see even in the music industry; people who don’t have talent are quickly fading away; because people are tired of the gimmicks.
I noticed that Instagram wasn't sharing my friends' posts...instead they're sharing sponsored and posts from people with high follower counts. It's frustrating.
That bothers me so much. 😒
One of the reasons I rarely go there anymore 😭😭
I absolutely agree that Emma should diversify her representation of content creators because they're many Black and Brown creators giving us very helpful and meaningful content.
As a smaller content creator it can be frustrating when ppl complain about the lack of diversity in regards to bloggers/influencers. Because actually social media is very diverse you just need to look
Agreed! My timeline diversified immediately once I learned about the commentary community. Unfortunately, it did take some deliberate effort on my part to encourage my feed to show me more diverse content but it wasn’t a whole lot. It can be done!
@@iluskaz.4677 Exactly!!! And in my case it got to a point where I was being shown smaller Poc creators because I made the effort to diversify my feed
I'm sorry I've been a fan of Emma since the beginning but she herself never done content that is "meaningful and impactful" she was just enjoyable and relatable. So for her to ask that from other creators is a little odd
Juezly is letting us know she ain’t worried about what her face talking about influencing etc etc is dead. She understands people will always search for value and she gots the juice.
Seriously because I finished the video and sat here like, now why did she clear like that?
That's why UA-cam is the only social media I still use cause I'm not looking for 30sec to 2 mins of random content. I barely click on the shorts here cause it's not what I'm here for.
The technological singularity is real and social media users are feeling it first hand, in particular content creators. Companies treat creators like contractors and just like Uber they'll do whatever it takes to short change the people who fuel their work to maximize profits
Emma’s new content is definitely lazy asl the podcast is literally filmed in bed. i agree as well imma gem rising and wake-up chattery. Lastly emma doesn’t engage outside of the vanilla content ms girl deleted tiktok but there’s tons of black creators and poc on who have vast categories. she doesn’t get that it’s not as easy for some people to drink coffee go to speed cycle drive around cali and burp as a direct path to Louis Vuitton brand deals.
“Influencer culture is dead” 😂 obviously NOT since your content about nothing gains millions of views, Emma! Aka “I’m don’t with it and don’t want anyone to infiltrate like I have”
Well….as a millennial parent with preteens, I gotta say that that mundane ‘watch me live my regular life’ mess has ruined our kids. I’m so sick. I wanna throw their phones across the yard but I still also want them to be abreast with the times of their generation. Shit sucks.
Emma is a basic girl that benefited from the anti-pretty privilege train.
She still fits all the white beauty standards.
@@mikikiki agreed. At the end of the day she’s a skinny, pretty, and “quirky” white woman.
@@mikikiki Emma's face, body and personality is non threatening to below average looking females. If she had a face like Megan Fox or body like Kylie she would be "unrealistic beauty".
@@Kinksgalore agreed. She’s non threatening. Not pretty not ugly. Nondescript type of look. I agree if she had Kendall’s body or Megan Fox she may not be as popular
Yup. And ain’t ugly! She’s still skinny and white but she is very “I’m not other girls” w her brand
It’s a shame that Kayla Nicole doesn’t get the same recognition! But we all know why.
She has a show on Snapchat. But she also alienated her audience and made herself unrelatable by having a baby really quickly after finding success. Even though she did things correctly by getting married first, some brands may be apprehensive towards sponsoring her since the bulk of her fan base isn’t at that stage of their life yet and could be implied towards promoting marrying really young.
yall actually have so much hate in your heart. these comments make me physically cringe to read. yall gotta go outside and get resocialized.
I agree I don’t think it’s dying I just think it’s shifting and morphing. The rise of twitch, tik tok, the meta verse and these new AI influencers has the future of influencing going in so many different directions it seems.
13:45 “No idea’s original there’s nothing new under the sun, it’s never what you do but how it’s done” -Nas
🤷🏽♂️
They really be making the ugliest, uninteresting, uninspiring, plainest Jane looking ppl to be their influencers. She’s upset because BORING doesn’t sell for that long. 😒
Boring is relatable to the majority of them so she's marketable in the mainstream audience unfortunately.
Men or women, if it wasn't for the internet culture of wanting to watch mediocre people, they wouldn't be famous. Even Hollywood wouldn't cast people who look like these plain (or flat-out unattractive) folks.
I understand you don’t like white people successful but no need to comment on their looks “Queen Naturally”
Classing WW making her own issue everyone’s issue. A new crisis 😂😭
Classic*
I agree with her about social media basically watering down celebrities or being famous, celebrities are a lot more reachable there’s less mystery to them. But that the result in the times changing, I don’t see UA-camrs and influencers as celebrities but kids do, and it will be interesting To see where things go from here
I think what she's finding is that she needs to reinvent herself and she doesn't know what to do. Even the people who followed her are not gonna be into those same things...solely any longer.
My perspective as a white woman is that it’s very frustrating and unfair that every time the black community gets a piece of bread or opportunity to participate in things suddenly it’s dead and it’s not any fun anymore. Like what?? Black women literally just started getting more widespread recognition as creators and suddenly the party‘s over? I don’t think influencer culture is dead I think rather than influencing people to buy Louis Vuitton bags and drink cold brew we are now influencing people to question societal constructs and think outside of capitalist motivations. Not that black creators shouldn’t drink their cold brew and buy the Louis Vuitton bags lol, they’re just giving content that I genuinely think is outside of Emma chamberlains capability. And you are CORRECT that the content with which you engage and encourage is the content you will see. After about a year of tailoring my FYPs I would say at least 60% of the content i consume is from black creators from shower routines to commentary (oof some of my fave content rn is shower routines by black women, y’all really know how to smell good ‼️) and it’s been really invaluable. Anyways long story short I agree if Emma looked outside her whiteness the future would be a lot more exiting and less pessimistic.
This was a very insightful video. It definitely changed my perspective on what occurs in the background in the journey of influencers/creators. Your videos are always thought provoking ❤️
As a new creator, it's so disheartening to be on social media. The eyes feels so restricting. Because it's so hard to be yourself. To sell your personality on social media, because the algorithm will force you to be in a certain niche. If you're not there fast enough, the doors for more opportunities will get smaller.
In the fall, the whimsigoth aesthetic is going to skyrock. The algorithm is already favoring skinny white girls, so those who are in marginalized bodies in this aesthetic will get less eyes. I'm so exhausted. I'm just starting. I literally just started taking content creation seriously last month.
As fall coming, I'm looking for more people of color in certain niches. I want to see more Black girls & other marginalized groups of people to be in whimsigoth aesthetic. To be in the 70s aesthetic. I want to see more people of color in the maximalist aesthetic. I want more.
No but I totally get you though. It is so sick and tired of seeing them oversaturated, overexposed, and overblown that it’s high time that our people be seeing being our best selves, in the limelight, and more importantly being recognized for it.
I was just telling a friend last week that whenever we do something in our spaces it only stays in our spaces but whenever they move or something happens with them it affects everybody else. Whenever you putting in the search engine you have to make sure you put a black identifier next to it. So if you want to look up weight loss routines all the white girls will show up so you had to put in black weight loss routines and that’s not the Black people show up.
It’s times like those where you wish that the algorithm actually did work in your favor by acknowledging that you’re a black female and would probably want to see black female trainers
Another great video and thought provoking conversation. I honestly never heard of this woman but my timeline is pretty melanated.
So glad you’re still here and I’m so glad I’ve been following you for so long.
I honestly think emma is feeling anxious about getting old. She's in her early 20s now and might be already feeling like she can't keep up with the youth. Especially because she doesn't have a traditional talent to fall back on. She's no longer relatable because of her wealth and celebrity status and as she grows older she might begin to feel the natural generational gap, which also won't help with her relatability; her entire claim to fame
I've been watching you since way back when you did natural hair videos. It's crazy to think that it's been that long. I don't comment much but I just wanted to say that I appreciate your take on this whole thing about Influencers. I wanted to make a channel but I couldn't decide if I was going to do it on TikTok or not. But yeah, I think I'll just stick with UA-cam. No use killing myself making content for TikTok.
Go for it whenever you get a chance, Meka. It’s not easy to be a busy content creator, but you may like it a lot🙌🏾‼️
as someone with 90,000 followers on tiktok…it’s not worth it long-term
I know of Emma Chamberlain but have thankfully never engaged with her content. I find her whole "mystique" schtick so tired and narrow minded. Like someone else says, it's just her being sad that the influencer club isn't exclusive enough anymore. Joulzey, it's nice of you to challenge her to diversify her content, but I think she's gonna stay in her emo phase and stick to the privileged lense she knows.
Thats true tiktok has no ad revenue, so there's no way of getting money out of that however
it can provide you a fanbase as a creator to become an influencer. so yeah Emma is quite nervous
Watch whiteness work 🤣🤣🤣🤣😭😭😭💀💀
Hey beautiful I've been watching your content for years ever since your 4c hair days. I love love love your content. I've gotten such great books suggestions. Thank you for sharing your mind on this platform. You really are a jewel in these YT streets and in life. And I also love the new intro. Girls it's fire. 🔥
Your whole critique is on her being white 😂 yes she is privileged but there are millions of other white girls that haven’t made it like she has. She doesn’t seem problematic, racist and I think she is one the few influencers that is pretty in touch with reality. I’m sorry but I don’t agree she should change into what ? A jessie nelson or a Kardashian appropriating b? She is just being herself and people like her exist in the world let her be.
agreed there was no deep insight in this video
I have literally been hearing this same sentiment. Even from my husband chile he is constantly saying Instagram is dead and no one uses it and literally each time I go on Instagram I find a new interesting black woman or women of color I want to follow and support. Even I myself still use Instagram regularly/daily so Im always like I must be nobody when he tries to feed me that tone deaf line. 🙄
Honestly, at the end of the day you are your algorithm. So, make the best of watcha got!
The sucky thing is that Black women can still be using Instagram but when white people say, no we’re done with that then we ALL have to go. Because companies and investors take their money with them. What we need to do is stay PUT because when Black creators are responsible for the success of a platform all white people do is steal. A lot of these apps would be DRY AF if it weren’t for Black people. That’s why no one has gotten famous off of any more dances since Black women went on strike on TikTok. That’s why NO ONE is dancing like that on TikTok anymore.
I’ve literally never heard of this woman lol
You have to have multiple platforms you can't put you eggs in on baskets
I’m not on TikTok because there are no influencers on there unless it’s y’all making TikTok’s for your influencer platforms that were started and popularized on UA-cam!!! I came up in a time where influencers were never “called out” because a lot if not most of y’all originally were doing meaningful stuff always!!!! I’m so over these little white girls and their opinions.
Jouelzy, I have been tuned into your entire YT career from your beginnings and I love your content BUT this video is GOLD! You did your thing!
“Watch whiteness work” I hollered! New sub🌹
Who the h is Emma? No shade, but I keep hearing commentary on her this past month.. what's tea? lol
This was such a great analysis 👏🏼👏🏼👏🏼 Especially your observation that it feels like the height of the beauty creator era all over again, only with no money now lol
I hate to sound prude..... but Emma literally made a career off of doing nothing.
This!!!
Love hearing your critiques on the digital age. I’ve grown up online and influencer culture is puzzling and doesn’t seem sustainable without some other talent.
With all love and respect, this sounds like a them problem and not a me/us problem, especially as I've never heard of any of the "influencers" you referenced in this video. I can only assume their target demographics are relatively young and/or affluent. I think marginalised creators/artists should leverage platforms like patron for sustainable income, especially as ad revenues tend to restrict the types of art an artist can produce. This inadvertently incentives microwave/pro-status quo art/content - which in my opinion, are relatively immaterial. What happened to the days of mastery, anyways, where art was collected, preserved and cherished?
Completely off topic: I'm a cosmetologist and I'd love to hear your take on the economy of Salon Practices. I have both facts and opinions on this topic but I think largely, consumers don't understand the ins-and-outs of entrepreneurship let alone being a stylist/owning a salon.
I'd love to hear both sides of the topic and you and Kim Foster keep me fully engaged and open-minded.
Definitely a video topic I’ve been meaning to do I just think there’s a lot of historical nuance on both sides of the conversation.
@@jouelzy and that response let's me know that when you deliver it will be exactly what we need ❤️.
Good video. I like your content & there are some great points here, although I think you & Emma were discussing different topics. You're speaking about the breadth of new creators, which is of course positive, whereas she was primarily talking about the overexposure of ALL creators. Both points can be true simultaneously.
Imagine if we had IG during the time of creators we now consider classics- Mozart, Da Vinci, etc. They might've never achieved their greatness. They might've become overexposed, instantly copied, & so forth. They mightve listened to criticism & changed notes rather than following their original visions. The good part of social media is that it allows instant fame for nearly anyone, but that's a double-edged sword. Creators don't necessarily have time to marinate in their own work, develop a unique style, & mature in their respective arts.
14 years? girls that’s quite some time to stick around, congratulations!
and regarding on the subject, i think as you said is just another cycle, that’s what stage people thought about the new people appearing from nowhere in the movies back in the 30’s, and what movies people thought about people from TV en the 50’s, and so on, she is as many young people really tunnel-visioned (for saying it kindly) on HERSELF that she’s incapable to see a broader picture
TikTok discourse is funny because I don't know any of these white people mentioned 😂 my fyp is babies, people over sharing their family drama and Zambians 😂
Watch Whiteness Work……..omg this phrase is a game changer. It explains SO much. From Emma Chamberlain, to Taylor Swift, to the Kardashians. Whiteness really is working…..and we’re all forced to watch🥲
That celebrity being mystique she’s talking is Michael Jackson, he built this mysterious persona to really generate buzz for his upcoming album called “Thriller.” That’s way when the start of the 1980s right after the release “off the wall” he stopped doing interviews and became this hard reach celebrity which as we all know it worked out but it eventually backfired. As the early 2010s came so did UA-cam(become more global), Twitter and Facebook, so when Justin Bieber came on the scene which was 2009, not only becoming a global superstar over night off of UA-cam but he was also one of the first celebrities to engage his audience on social media which celebrities at the time didn’t do at time. It completely changed the entertainment as we all know today.
i never been this early to a jouelzy video
Honestly I’ve been watching you for about 10 years and if people were listening correctly you just told aspiring UA-camrs/influencers the key to success. Thanks 😊 I’m a therapist and looking for a passive and different form of income to offset living expenses and work life balance. All in all your consistency, message, and intelligence is why you’re still in these UA-cam streets. It’s refreshing to gain something of value on social media that isn’t directed explicitly at beauty. I also always learn a new word when I watch your videos because your diction is incredible. Ok, I’m done ❤️
Sure is! I feel so smart after I watch her
I love this! The work we do at Group Black is to create a more equitable landscape for black-owned media and creators. Our goal is to hold those brands and agencies (to their word) that have committed dollars specifically after the George Floyd murder.
Great video. I do wish more people would talk about the pittance that creators are being paid on certain apps.
Not even a minute in but I had to RUN to the comments - this intro??!!! AMAZING 😍❤️
I wish your videos were longer 😪
This is a great video, Jouelzy. I do believe that Emma’s take was surface level, but I appreciate her attempt to tackle this topic. Hopefully, she’ll watch this video, or anyone who has the upper hand as a content creator/influencer😅💯
To be frank, I had no idea who Emma Chamberlain was until that Jack Harlow red carpet "love you" video went viral...and I couldn't for the life of me figure out what she was doing there but wasn't impressed enough to google
This is boring at the end of the day you went around in circles. I hope I'm not coming off as rude. But social media is boring now. And influence the culture is boring. They're not going to make money like they used to because everybody's doing the same thing. America's in a recession nobody got time to watch bull crap when they struggling. On top of that it's hard for people to feel the way they felt in the 90s if somebody were old enough. I miss the celebrities of the 90s the Whitney Houston's Princess Diana as people that had like a glow it was meant something to be a celebrity you offered something. I think a lot of these people are so entitled and annoying and rude and standoffish to their fans even though they're influencers that people are just turned off.
I think the issue is there is a lack of mystery which makes them more valuable also it depends on what people follow,I get bored with lifestyle/beauty content but I love thought provoking content like this
Celebrities have lost their mystique.
This definitely explains why she decided to stop doing UA-cam videos in the way she used to
The lack of self reflection is astounding but why am I surprised
she's 20...
There are way too many ads in this video bruh it’s very distracting and annoying from the video
The funny thing is that celebrity is interesting. It is all about the circles you run I guess. I watched this video because I recognized your face. But this Emma Chamberlain lady, despite all those numbers, I have never heard her name, seen or face, or recognized her in the slightest. And I guarantee I'll fall asleep tonight and forget.
I use to watch Emma with my little cousin… and I was like we do this everyday… live. lol I think Emma is a celebrity, the way she moved from YT into runway shows, the gala, being the topic of conversation more than once amongst popular white ppl UA-cam and etc… like she’s waking up realizing celebrities are regular ppl too…?
PSYICONIC (“Terri Joe”) is a perfect example of someone who’s probably getting shortchanged. They are a HUGE force on that app and most offers are probably offensive compared to others.
I LOVE their lives!!! It truly got me out of a funk!!
I’ve never heard of Emma and I thought I was pretty up to date on most pop culture related things. There’s so many of this influencers coming off the assembly belt that it’s hard to keep up.
The way I ran to this video
"The I was feeling that" took me!!! 🤣🤣
I had to go back and make sure I'm subscribed to you. You're too good!
I actually agree with Emma.
Okay ambiance lighting. ❤️
WTF is Emma Chamberlaine?
I love your analysis and I want to add that every time someone is using "back in the day" kind of language about something that happened within the past couple years, they're typically wrong--your scope of history should not just be the past five years.
I might listen to Black Sun on Audible. I have the book but I've been too busy to sit and take it in. Listening might be the way. Love that you're sharing Rebeccas work ❤️
la envidiosa
What's crazy is that I don't know who she is.
I think you are very prejudiced towards Emma.
I never felt that she was anxious about her own fame, she was talking about how TikTok makes everyone into an influencer, which makes influencer culture dead because everyone becomes an influencer and everyone is creating the same things which dilutes the content and makes people bored.
This is NOT a race thing and you trying to pull race into this and emphasizing her whiteness is weird to me. For you to assume that she doesn't watch black creators is your prejudice jumping out.
This was the “Financial Times” level talk-up I never knew I needed..
Thank you!!! 🙌🏾 Excellent.
I love how at the end my brain is zinging with so many new ideas and jouelzy’s like ‘that’s all i have for now’ lol it’s so much. It’s so appreciated 🙏
never heard of this girl or some of the other 'popular' influencers (like mr beast) other than when commenters like you mention them. Why are they popular again?
The world loves mediocrity.
The way I never heard of this white girl lol
she's a gemini sun lol
Very interesting video