$100M Cold Outreach Masterclass with Alex Hormozi, Enzo Carasso, and the Instantly Founders

I am super stoked to release this interview that we did with Alex Hormozi. I personally am a huge fan of Alex so this was awesome to be able to meet him.
I hope you enjoy the interview we did with him on cold outreach!

[@chapterme]

Chapters (Powered by ChapterMe) -
00:00 - Intro
00:30 - Voicemail hook.
00:58 - Consistency in business.
02:21 - Cold Outreach signs.
03:45 - Founder's sales role.
05:59 - Copywriting differences.
08:19 - Personalization at scale.
10:54 - Valuable lead magnets.
13:31 - High-value contracts.
15:44 - Niche choice: Private Equity.
17:31 - Key element: Customer selection.
17:59 - Customer targeting crucial.
19:01 - Choose one strategy.
20:13 - Invest in brand.
21:08 - Lead nurture pillars.
22:17 - Availability key.
24:39 - Lead magnet effectiveness.
26:17 - Script adherence crucial.
27:59 - Quality of leads.
30:43 - Appreciation for support.
34:29 - Clear upfront alignment.
34:42 - Outro

[@juliansanchezbiz]

That's awesome, thanks for sharing Eric.
When's part 2 coming out?

[@bryanphoward]

Thanks for sharing! Alex's brain is a well-tuned machine and your questions had it running at peak performance.

[@surajsuman6441]

I see this is different Alex, what I see in his youtube video. Here, he is thinking and then he answer. In his video, he is so fast even I have to rewind it. I know that is editing.

[@ericnowoslawski]

it was never edited

[@haffez]

Value bombs back to back
I am a guy who is in continues struggle when it comes to cold email
The talk about copy, leadmagnets and how the lead list is the king from alex and other members gave me an idea on what i am missing
Also the copy for gymlaunch was great
I took notes of all the points and will use it
Thanks for this and love from india. 😅😅😅

[@timjohnson8181]

Great stuff. Thanks everyone!

[@wyattbeemer]

Absolutely goated video. Bravo 👏

[@ericnowoslawski]

thanks man!

[@Exclusivedetailers]

the topic of followups, the example of following up 3x/day over 5 days, and double dial + texting on all of them. As in they're double dialing + texting 3x/day?

[@ericnowoslawski]

This is after people have booked some kind of meeting or requested something

[@juliansanchezbiz]

Funny, he would go after firms such as his own

[@NicholasPJaber]

LFG!

[@finn4303]

Great video!

[@dapperbillionaires]

this interview feels old, like it was done in 2021 or 2022

[@ericnowoslawski]

it was done in September 2023