Beat Brand Strategist Imposter Syndrome

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  • Опубліковано 4 сер 2024
  • Learn how to overcome brand strategist imposter syndrome so you can stop worrying what people think and realize your value.
    #brandstrategy #brandingtips #brandstrategyimposter
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    By the end of this video you’ll hopefully have a few psychological shifts that will help you to overcome brand strategist imposter syndrome and help you realise your value and worth.
    First we’ll break down the impact of the imposter phenomenon and highlight that you’re not on your own with this.
    Then, one by one, we’ll cover six psychological shifts I had through experience that made me realise where this feeling of being a fraud, an imposter or a fake was coming from and how to overcome it
    You’ll discover that most brand strategists working for the biggest brands in the world don’t come from a traditional brand strategist education and found their way over time.
    Next you’ll learn to realise that your client are the beneficiaries of your skills and they don’t see an imposter.
    Then we’ll uncover tell-tale signs that you are growing and how to realise the value you are offering your clients.
    Finally you’ll learn how to focus on the visualisation of the person you are becoming and find the confidence that you are on a process of growth.
    0:00 Beat Brand Strategist Imposter Syndrome
    1:37 Psychological Shift #1 - Brand Strategists Are Square Pegs
    3:09 Psychological Shift #2 - Clients Benefit From My Work
    4:05 Psychological Shift #3 - The Imposter Is In Your Head
    5:03 Psychological Shift #4 - Discomfort = Growth
    6:56 Psychological Shift #5 - Embrace Who You Are
    7:57 Psychological Shift #6 - Visualise Who You Are Becoming
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КОМЕНТАРІ • 30

  • @catstickler
    @catstickler Рік тому +1

    I've been doing brand strategy for 4 years now, and I was doing content writing + copywriting for 9 years prior. It's only been in the last year that I've felt "qualified" to call myself a brand strategist, yet nothing actually changed. I'm still working on owning it fully, though!

    • @BrandMasterAcademy
      @BrandMasterAcademy  Рік тому

      A perfect example... 13 years and still feeling it. It goes to show... we're not just the only ones to see the imposter, it doesnt exist without our creation

  • @AbigailK
    @AbigailK 4 роки тому +4

    I’m doing my first brand strategy call today after telling my mailing list yesterday that I’m now offering this service. The timing of this video could not be more perfect! And you’re right - confidence is key here! Fortunately I’ve been working on that for a good few years. I do love how you say “lean on my confidence.” I’ll be using that!
    I’m loving your videos! Keep them coming!

    • @BrandMasterAcademy
      @BrandMasterAcademy  4 роки тому

      Boom... love it... glad you landed on it today then... let me know how you go with your debut strategy call

    • @AbigailK
      @AbigailK 4 роки тому

      Brand Master Academy thanks! Just finished and nailed it!! I love this work!!

    • @BrandMasterAcademy
      @BrandMasterAcademy  4 роки тому

      @@AbigailK Love it - Delighted to hear it went so well! the first of many 👏👏👏

  • @HighRealmGraphicsLLCGlensFalls
    @HighRealmGraphicsLLCGlensFalls 4 роки тому +3

    You, Sir, have given me peace. 😅 Thank you so much for this wonderful video. It's exactly what I needed.

    • @BrandMasterAcademy
      @BrandMasterAcademy  4 роки тому +1

      Love it Jodi... delighted it got to you at the right moment :)

  • @mohamedtsattia
    @mohamedtsattia 2 роки тому +1

    Amazing video as usual Stephen, each day i watch your videos and learn new exciting things... although i am just a starter in branding but you are giving me confidence to go for it and do my best... really happy that i found your channel.

  • @elainevines949
    @elainevines949 4 роки тому +3

    This video has been so beneficial to me for where I am right now at the moment and being uncomfortable in branching out . You have definitely given me the faith to keep moving forward to be the best I can be. Thank you so much 🙏

  • @MichelleKillian007
    @MichelleKillian007 Рік тому +1

    Thank you for your humility, its so reassuring to know how difficult you found starting out doing video. I really enjoy giving presentations and teaching face to face but become terribly self conscious when put in front of a camera and cannot be natural. I really admire your ability to speak in such a conversational natural manner without forgetting what you want to say. Do you rehearse many times or need to do much editing to make your videos so seamless and professional? Also like to say thank you for being so generous sharing your insights.

    • @BrandMasterAcademy
      @BrandMasterAcademy  Рік тому

      Thanks so much for your kind words Michelle 😊
      Yes there's been a lot of practice, but practice by doing...
      A lot of cut takes along the way 😊

  • @lizettecobbs
    @lizettecobbs 4 роки тому +1

    This was so helpful and exactly where I am. I feel like a fraud sometimes and as though my clients will ask for a refund at any moment at times.
    Thanks!

    • @BrandMasterAcademy
      @BrandMasterAcademy  4 роки тому +1

      Delighted to hear Lizette - And think of this... only people who try new things ever feel this way... Its called growth.. Embrace it because its taking you places 😊💪

  • @jackjohn123
    @jackjohn123 2 роки тому +1

    Yeeah..💪🏼, Thank you, Stephen

  • @leonarduchamp
    @leonarduchamp 2 роки тому +1

    thank you so much for this, it has helped me immensely!

  • @jenritchie8735
    @jenritchie8735 4 роки тому

    Wonderful video! need this today. Sharing it with all my business groups.

    • @BrandMasterAcademy
      @BrandMasterAcademy  4 роки тому

      Thanks Jen... Glad it helped and thank you for sharing 🙏😊

  • @priscillablanchot6922
    @priscillablanchot6922 4 роки тому +1

    Thank you, this really resonated with me. I had a great conversation this morning with someone was so happy I thought to myself "Let's do this and post my first video on Instagram." as I have been trying to challenge myself. Once I saw all the black posting in my feed it totally stoped me in my tracks and I thought it was not the right time to talk about the topic I had in mind and ended up not doing anything. Is there right or wrong times to post video content? We live in such a sensitive time and yes I am scared of rejections and critics.

    • @BrandMasterAcademy
      @BrandMasterAcademy  4 роки тому

      You made the right call :)
      But next week - give yourself the challenge of getting your video out there... If you want to be really brave... write down 30 questions your audience might have and do a video for each question for 30 days...
      Then analyse your first video vs your last video and ask yourself if the growth was worth it... If yes... go again and continue your growth.
      Its scary... but so was everything you did for the first time... (well most things anyway 😊)

    • @priscillablanchot6922
      @priscillablanchot6922 4 роки тому

      @@BrandMasterAcademy Thank you for this suggestion and nudge, I started planning some video content starting next week, scared but excited to see how it will evolve. Thank you!

  • @MsSquarebanana
    @MsSquarebanana 4 роки тому

    glad I'm not the only one dropping F-Bombs after messing up for the millionth time.
    I'm a lover of learning - which also means I'm never good enough, because there's something I still don't know, haven't experienced, etc. It's a rough cycle. What helps me get by is that I know more than my clients, and I can help them get closer to their goal. I don't have to solve ALL of their problems, just a very specific one.

    • @BrandMasterAcademy
      @BrandMasterAcademy  4 роки тому +1

      hahaha - I used to send all my outtakes to my Whatsapp family group and they'd reply with audio clips of their uncontrollable laughter :D
      Spot on, know what problem you're solving, know the value of solving that problem and go all in

  • @seventeendiamonds
    @seventeendiamonds 3 роки тому +1

    No you weren't ... Your first video was awesome!

  • @achaann
    @achaann 3 роки тому

    Keep making videos ♥