Assuming distinctiveness is a matter of design and ather well understood already, we're left with the question which WHYs matter to whom. I have found two very enlightening sources for that: 1) Phil Barden's "Decoded" and 2) Margaret Mark & Susan Pearson's "The Hero and the Outlaw". They both break down the potential limitlessness of individual WHYs into a well-manageable number of basic morivations and archetypal stories respectively. Working with these books allows you to start with a template of a relatable story and towards a meaningful goal.
I don't see any reasons why not to combine all of these ideas into one brand or a business: one that has a meaningful (to customers) purpose, is different and is distinctive (although I don't think that this relates only to the visuals). I think that it is a perfect combination for service businesses. The same goes with loyalty: it is great to have loyal customers, but as it was discovered by Sharp - it's not the key to growth. So doing everything to make customers as loyal as possible + constantly acquiring new ones seems like a logical step. I seriously don't see any reason why one would favor one of these ideas and discredit others.
Making out the message in this video is a little struggle for me. I don't think distinctiveness is about visuals or other brand collateral. Differentiation begets distinctiveness and many will argue they're the same. When a brand radically stands out, it becomes distinctive.
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Assuming distinctiveness is a matter of design and ather well understood already, we're left with the question which WHYs matter to whom. I have found two very enlightening sources for that: 1) Phil Barden's "Decoded" and 2) Margaret Mark & Susan Pearson's "The Hero and the Outlaw". They both break down the potential limitlessness of individual WHYs into a well-manageable number of basic morivations and archetypal stories respectively. Working with these books allows you to start with a template of a relatable story and towards a meaningful goal.
Thanks for your insights 👍
For me is value and continuous progress
I don't see any reasons why not to combine all of these ideas into one brand or a business: one that has a meaningful (to customers) purpose, is different and is distinctive (although I don't think that this relates only to the visuals). I think that it is a perfect combination for service businesses.
The same goes with loyalty: it is great to have loyal customers, but as it was discovered by Sharp - it's not the key to growth. So doing everything to make customers as loyal as possible + constantly acquiring new ones seems like a logical step.
I seriously don't see any reason why one would favor one of these ideas and discredit others.
I tend to agree
Golden nuggets as always 👏
Much appreciated 🙏
Great content, recently found out your channel
Glad you enjoy it!
Making out the message in this video is a little struggle for me. I don't think distinctiveness is about visuals or other brand collateral. Differentiation begets distinctiveness and many will argue they're the same. When a brand radically stands out, it becomes distinctive.
Byron Sharp in his book is arguing they are not the same and visual distinctiveness is key
IMHO, differentiation is needed when you just launch your brand. However, once you're in the market, you need to push for distinctiveness.
only 2,006 views? are people insane
😀😀😀