How Kanye West Built Yeezy

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  • Опубліковано 30 вер 2024
  • Kanye West grabbed the fashion world’s attention when he debuted sneakers designed in collaboration with Nike in 2009. Retailing at over $200, the shoes were released in extremely limited quantities and sold out instantaneously. They now resell in the thousands of dollars. The success of the shoes finally put West on the map in the fashion industry. For years his designs were met with ridicule. But recently, some of that excitement has turned to skepticism. Certain Yeezy models cost a lot less on the resale market than they used to. And resale prices are a tell-tale sign of a product’s clout, especially for Hypebeasts.
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    How Kanye West Built Yeezy

КОМЕНТАРІ • 2,9 тис.

  • @villainous69
    @villainous69 3 роки тому +2171

    Resellers will call anything dead if people aren't paying outrageous prices for a popular shoe.

    • @kedi6793
      @kedi6793 3 роки тому +28

      fr like just buy reps

    • @villainous69
      @villainous69 3 роки тому +80

      @@kedi6793 I don't mind paying retail but I'm never buying resell

    • @aesie1229
      @aesie1229 3 роки тому +21

      @@kedi6793 ong reps the wave resellers are a bunch of kids upping the prize i’m telling you don’t buy resell buy retail or reps.

    • @user-dz4eb5rb3g
      @user-dz4eb5rb3g 3 роки тому +4

      @@aesie1229 I think he means replicas

    • @remibello1828
      @remibello1828 3 роки тому +3

      Exactly bs I love the Yeezy 350 boost and other styles

  • @soccerboy1996
    @soccerboy1996 4 роки тому +9328

    Kanye literally said he’s tryna make em cheap the only people salty are the rat resellers

    • @Metro_6969
      @Metro_6969 4 роки тому +822

      @@ScholarlyBeing resellers killed sneaker culture, he is saving it from dumbasses like you

    • @Xxxx-qt7uy
      @Xxxx-qt7uy 4 роки тому +49

      Raj Agnihotri: your sooo right.

    • @iHernandez620
      @iHernandez620 4 роки тому +439

      Resellers need to get a real job

    • @beaverbob5804
      @beaverbob5804 4 роки тому +187

      i understand resell but they resell for too much

    • @farhanzikry8919
      @farhanzikry8919 4 роки тому +5

      @@ScholarlyBeing gtfo

  • @Mario.gtz2
    @Mario.gtz2 4 роки тому +3459

    “yeezys are dead”
    goes online: checks for yeezys in my size $500

    • @a1jones
      @a1jones 4 роки тому +56

      Lol was just about to check too

    • @samybrandstein3239
      @samybrandstein3239 4 роки тому +10

      same bro

    • @josueabarca1913
      @josueabarca1913 4 роки тому +9

      Samee 💀

    • @zudicus1646
      @zudicus1646 4 роки тому +4

      I got real Yeezys for 100 and I got away with it

    • @zn7206
      @zn7206 4 роки тому +2

      @@zudicus1646 Where did you buy 'em

  • @viktoryface4935
    @viktoryface4935 3 роки тому +4077

    imagine being mad that this man wants everyone to afford his sneakers

    • @Leo-qu2lh
      @Leo-qu2lh 3 роки тому +34

      But they aren’t lol

    • @lenaely6146
      @lenaely6146 3 роки тому +21

      Imagine being so clueless you believe that 😂

    • @mariobassu2593
      @mariobassu2593 3 роки тому +102

      It retails at 220$ now tf is that affordable lmao

    • @ape2533
      @ape2533 3 роки тому +148

      @@mariobassu2593 how tf is that not affordable?

    • @victorbrinch1043
      @victorbrinch1043 3 роки тому +26

      6000 dollars Bro thats more than my guitar. And thats a pro guitar.

  • @mikesilverii7535
    @mikesilverii7535 4 роки тому +2705

    People are so obsessed with clout and “rarity” that they don’t even look at the shoe. I’m so glad Kanye doesn’t feed into this hypebeast culture.

    • @justinwhalen9262
      @justinwhalen9262 3 роки тому +128

      Consumers: "I really wish I could get yeezys"
      Also consumers: "I can buy yeezys....yeezys are dead"

    • @laceup3371
      @laceup3371 3 роки тому +15

      if he continues dropping too many shoes, the rarity will go down and not many people will want them because everyone else has one

    • @dezznutts1197
      @dezznutts1197 3 роки тому +61

      @@laceup3371 Air Force 1s

    • @laceup3371
      @laceup3371 3 роки тому +2

      @@dezznutts1197 yep

    • @user-sd2gv8vz8f
      @user-sd2gv8vz8f 3 роки тому +12

      Fr the chunky dunkys are some the the ugliest shoes of all time and they go for 1k because of hypebeasts

  • @chancellorasher9417
    @chancellorasher9417 4 роки тому +4465

    The ones losing money/not making money are resellers. Not adidas or Kanye

    • @83daaj
      @83daaj 4 роки тому +11

      Please elaborate.

    • @diegolopez19
      @diegolopez19 4 роки тому +261

      Aidan adidas pays no more than $30-$60 to make the shoes and sells them for $200. That’s a 300% profit. They give Kanye 100% of that profit. They could make 100 million pairs and they would still sell for $200. The reseller wouldn’t be able to make any money on resell. But adidas and Kanye will still make money because people want Yeezy’s no matter what.

    • @chancellorasher9417
      @chancellorasher9417 4 роки тому +92

      Aidan yup^^ and the more pair adidas release the more money they get. That’s why resellers complain more than the buyer.

    • @bigrubberboot
      @bigrubberboot 4 роки тому +28

      Adidas is selling more than ever

    • @robertdominguez6002
      @robertdominguez6002 4 роки тому +6

      Thank you for saying it.

  • @innocentgilbert435
    @innocentgilbert435 4 роки тому +1796

    Kanye himself is trying to make the shoes cheaper for consumers so it’s the resellers complaining that doesn’t mean the shoe is doing bad

    • @cenkteker394
      @cenkteker394 4 роки тому +1

      sigiri gid

    • @jakeedmonds1885
      @jakeedmonds1885 4 роки тому +16

      There is many of resellers on Instagram who acctually do yeezys cheap, I copped a pair of 350s for 190, there authentic to i got them checked

    • @jakeedmonds1885
      @jakeedmonds1885 4 роки тому +3

      @Be Sneek there are loads, if you have insta, put your username in the comments and I'll send you a few accounts that sell yeezys

    • @lilcartivert1629
      @lilcartivert1629 4 роки тому

      then make the retail price cheaper

    • @leyuwondafrash8816
      @leyuwondafrash8816 3 роки тому +1

      @@jakeedmonds1885 leyu.w if you still have the acc names please dm where i can find them

  • @Alexxx7137
    @Alexxx7137 4 роки тому +4710

    Only people saying Yeezy’s are dead are the rat resellers

    • @TheRyanator36910
      @TheRyanator36910 4 роки тому +162

      Fr i bet the people who still like yeezys are the consumers who actually enjoy owning them

    • @nathanswenson1887
      @nathanswenson1887 4 роки тому +11

      they were crap ugly shoes from the first day they came out. and kanye is an insufferable, talentless schmuck

    • @jimmyperkinsbig
      @jimmyperkinsbig 4 роки тому +158

      Nathan Swenson i smell 🧢

    • @tkf18plus71
      @tkf18plus71 4 роки тому +1

      new nike air max 97 giveaway
      on my channel NOW

    • @nathanswenson1887
      @nathanswenson1887 4 роки тому +1

      @@jesus9684 I am actually. not as rich as he is, but still pretty high up there.

  • @BrigetteWaltershield
    @BrigetteWaltershield День тому +157

    The BIGGEST LIE You've Been Told About Money is that it doesn't grow on TREES!!

    • @CamdenVanderlaan
      @CamdenVanderlaan День тому

      I agree with you!! Money actually grow on trees but only on trees that was planted by you!! These tress are referred to as investments. How you diversify your investment portfolio matters

    • @Luanne-m7q
      @Luanne-m7q День тому

      Diversification is the key. My portfolio is well diversified with the help of a financial adviser. This helps me make more than +400% monthly on my investments.

    • @MarvelMouldin
      @MarvelMouldin День тому

      I'm intrigued by this. I've searched for financial advisers online but it's kind of hard to get in touch with one. Okay if I ask you for a recommendation??

    • @Luanne-m7q
      @Luanne-m7q День тому

      I've experimented with a few over the past years, but I've stuck with ‘’Julianne Iwersen Niemann” for about five years now, and her performance has been consistently impressive. She’s quite known in her field, look her up.

    • @MarvelMouldin
      @MarvelMouldin День тому

      Wow, her track record looks really good from what I found online. I'll take a chance and see how it goes. Thanks for the info

  • @numoverper
    @numoverper 3 роки тому +1425

    And today in 2021, Yeezy brand is still alive and well. What's more impressive is that by March 2021, West is still owning 100% of his brand, valued at more than 1.5 billion. Around 10% of the whole Adidas brand value !!!

    • @good-tn9sr
      @good-tn9sr 3 роки тому +93

      Now he’s worth 6.6 billion
      Edit: Now $11 billion
      Edit: Down to $4 billion
      Ye confirms that he lost $2 billion in a day off of net worth. However this was all planned as Ye has been buying factories for manufacturing in California and the midwest all throughout 2021. He has also been trying to get out of adidas for copying his designs like the YZY slides which he owns the copy-write to, and Adidas, as per the contract, was required to build physical YZY stores, however they never honored it, so Ye has been trying to get out of the contract since the beginning of 2022. Furthermore he’s been trying to get out of Gap since signing his contract as they won’t price his line the way he wanted it to be priced. Next he was also trying to get out of J.p. Morgan Chase, as they were charging him extra in fees for the Yeezy brand because he set up his company “incorrectly”. In the end he was able to get out of all these contracts by making himself a liability.

    • @pablomolla7387
      @pablomolla7387 3 роки тому +62

      Yeah but the crazy part is HOW TF ADIDAS LET KANYE HAVE 100% OWNING OF HIS BRAND?!?!?!?! HOW TF THAT CAN BE POSSIBLE

    • @bluemoonmacc340
      @bluemoonmacc340 3 роки тому +84

      @@pablomolla7387 Probably bcos Kanye and his team designs the shoes and adidas only provides manufacturing and distribution?. Do you know that Adidas doesn't advertise Kanye's shoes? they just post a link for people to go buy.

    • @jbcruz4168
      @jbcruz4168 3 роки тому +7

      @@pablomolla7387 because adidas is desperate

    • @lenaely6146
      @lenaely6146 3 роки тому +1

      Until the securities fraud is prosecuted. Then the value will reach it's true level of ZERO

  • @Blueeey
    @Blueeey 4 роки тому +1770

    Only people saying "yeezys are dead" are hypebeast resellers. Kanye's vision is for everyone to have a pair.

    • @GabrielMartinez-zu6li
      @GabrielMartinez-zu6li 4 роки тому +100

      Facts, don’t let a hypebeast sneaker head call ur Mids trash because they aren’t and inch and a half higher, they’re all about the money. Just wear what looks good on you and what you think looks cool

    • @MegumiHayashida
      @MegumiHayashida 3 роки тому +10

      @@GabrielMartinez-zu6li word. Simple

    • @civill0074
      @civill0074 3 роки тому +11

      They’re just salty they can no longer make a living off resell

    • @LoVE.B.
      @LoVE.B. 3 роки тому +5

      I still don't own a pair. 🥺

    • @vinvin8971
      @vinvin8971 3 роки тому

      A rubbhish pair...

  • @zuesdelrey4348
    @zuesdelrey4348 4 роки тому +3555

    I would never call this man “Crazy”. He’s passionate about what he wants to achieve.

    • @CryNhn
      @CryNhn 4 роки тому +57

      Hes both

    • @Seanonyoutube
      @Seanonyoutube 4 роки тому +85

      Passionately crazy

    • @glennmichaelfabila613
      @glennmichaelfabila613 4 роки тому +10

      I hate yeezy

    • @glennmichaelfabila613
      @glennmichaelfabila613 4 роки тому +16

      Yeezy to expensive ill rather buy fila or converse and world balance much affordable shoe just a hype brand waste of money

    • @qas2644
      @qas2644 4 роки тому +46

      @@glennmichaelfabila613 Aight

  • @dmavs07
    @dmavs07 4 роки тому +1457

    aww poor hypebeast cant resell their shoes...

    • @biga6856
      @biga6856 4 роки тому +8

      Dante Johnson About time.

    • @yinyangs9560
      @yinyangs9560 4 роки тому +74

      They're not even hypebeasts at this point, just profiters

    • @forexams668
      @forexams668 4 роки тому +2

      Sums up whole video

    • @keishlamontes2190
      @keishlamontes2190 3 роки тому +5

      Facts they buy ugly shoes just because their worth a lot

    • @byp3742
      @byp3742 3 роки тому +1

      What's a hypebeast?

  • @good-tn9sr
    @good-tn9sr 3 роки тому +352

    Yeezy is doing extremely well right now as his net worth got boosted to $6.6 billion making him the richest black man in the history of America.

    • @Tech-cy9yo
      @Tech-cy9yo 3 роки тому +1

      @@good-tn9sr google says 1.8 billion 😐

    • @good-tn9sr
      @good-tn9sr 3 роки тому +56

      @@Tech-cy9yo google needs to be manually updated lmao. Look at link I posted

    • @ape2533
      @ape2533 3 роки тому +18

      @xWhisperx from literally any updated financial magazine. The brand itself is almost worth 5 billion and he owns 100% of it. He has 1.7 bil in other assets and of course the hundreds of millions he made from music.

    • @travisscott605
      @travisscott605 3 роки тому +3

      That was fake but he still a billionaire

    • @travisscott605
      @travisscott605 3 роки тому +1

      @@good-tn9sr hes right

  • @Breezykkkkkkk
    @Breezykkkkkkk 4 роки тому +943

    Who’s here after Kanye’s a billionaire now

    • @alphajava761
      @alphajava761 4 роки тому +26

      He's not a billionaire . Income statements and balance sheets don't lie . Let me put it this way; if you own a $1.2 million building with $400k mortgage, you're not a millionaire.. Kanye is NOT a billionaire.

    • @adamn.6510
      @adamn.6510 4 роки тому +73

      @@alphajava761 i love your confidence. you got the source?

    • @alphajava761
      @alphajava761 4 роки тому +12

      @@adamn.6510 yeah, his income statements and balance sheets, Kanye can't write a billion dollar check .. even if he sold everything he might be worth 350 million. Adam, get an education ..

    • @adamn.6510
      @adamn.6510 4 роки тому +64

      @@alphajava761 thanks for the statement. but you got the source?

    • @alphajava761
      @alphajava761 4 роки тому +6

      @@adamn.6510 yeah, go to college .. I worked on Wall Street as a field consultant for over 25 years for the top 10 of the Fortune 100 companies, the biggest players. Get an education in accounting and portfolio management, then get a job on Wall Street

  • @dev9619
    @dev9619 4 роки тому +2097

    Y’all want him to fail so bad. Smh

  • @jakob.k_design
    @jakob.k_design 4 роки тому +2089

    I pitty the fool who ony likes shoes because they are popular

    • @kuyajayy
      @kuyajayy 4 роки тому +22

      Exactly

    • @imazn7778
      @imazn7778 4 роки тому +123

      But they're not just popular. Very comfortable shoes as well.

    • @Poemwriter_Angelo
      @Poemwriter_Angelo 4 роки тому +64

      @@imazn7778 there are far more comfortable and better looking shoes out there That you can Find in any sneaker store.

    • @imazn7778
      @imazn7778 4 роки тому +44

      @@Poemwriter_Angelo you obviously don't have a pair of boost to even know how comfortable they really are. There are far comfortable shoes at any sneaker store? Your kidding right?

    • @Poemwriter_Angelo
      @Poemwriter_Angelo 4 роки тому +29

      @@imazn7778 i do have a pair of adidas Boost yes. they are very comfortable. "obviously" i mean. i don't believe that the adidas boost's are the most comfortable sneakers in the world. i can see you are defending the Yeezy's because you spend a lot of money to get them or something. but if you want comfortable shoes. there are others to go with. most people but the yeezy's for the design too.

  • @-l1-708
    @-l1-708 4 роки тому +746

    Kanye never said he wanted Yeezy too be a hyper beast shoe..he just want make a shoe brand bruh, I like what he doin

    • @justlove9750
      @justlove9750 4 роки тому +23

      @Miguel Cisneros true , we need to appreciate people who create

    • @magnom3922
      @magnom3922 3 роки тому +3

      Yeah I got static yeezys afew days ago, idc what others think I just think they look nice on my feet

  • @stuart3448
    @stuart3448 3 роки тому +129

    I’m glad he keeps releasing like this, makes it easier for people that want a pair for the reason that they like how they look. I’m not a reseller I just like sneakers

  • @bosscron9549
    @bosscron9549 3 роки тому +40

    The fact that Kanye wants everyone to have yeezys is really nice, resellers could smd

  • @JohnsGuineaPigs
    @JohnsGuineaPigs 4 роки тому +285

    since when do we care what resellers have to say?

    • @dallas4yfe
      @dallas4yfe 4 роки тому +2

      Shut up peasant

    • @JohnsGuineaPigs
      @JohnsGuineaPigs 4 роки тому +42

      @@dallas4yfe u right I'm broke but what does that have to do with anything?

    • @oneddev
      @oneddev 4 роки тому +41

      John's Guinea Pigs he’s just salty he couldn’t resell his yeezys at crazy prices

    • @atticus4112
      @atticus4112 4 роки тому +8

      I am reseller and i dont care about making money i just do what i do because its fun and kind of enjoyable, and i feel like a lot of these people just dont understand.

    • @JohnsGuineaPigs
      @JohnsGuineaPigs 4 роки тому +4

      @@atticus4112 respect bro

  • @youngsuit
    @youngsuit 4 роки тому +664

    He wants to follow the Tesla model of business: first limited quantities at a high premium, reach scale and then release huge quantities at lower premiums for all.

    • @Cre8Lounge
      @Cre8Lounge 4 роки тому +11

      Then the brand ends

    • @gabrielonibudo5710
      @gabrielonibudo5710 4 роки тому +146

      @@Cre8Lounge No it becomes sustainable and highly profitable

    • @2Calicos
      @2Calicos 4 роки тому +17

      Young Suit wow you are absolutely right! That’s the best comparison I have heard. What shoe is going to be Yeezys equivalent to the Model 3?

    • @youngsuit
      @youngsuit 4 роки тому +3

      @@2Calicos Well, we've already seen him release larger quantities (despite the backlash), but the retail price point has remained the same, so perhaps we have yet to see the Model 3 yet.

    • @gilbertoflores7397
      @gilbertoflores7397 4 роки тому +5

      Your off in your analogy. Adidas doesn't sell the shoes for 1000+, they don't make the crazy premiums, they sell the shoe now for about what it cost when they came out. Adidas isn't also going to lower the price, rather they keep increasing the price, at retail. So your not right about making it more affordable when they can produce more bur don't lower the price.

  • @SMerucy888
    @SMerucy888 4 роки тому +679

    I'm happy resellers/hypebeasts are getting mad. It's time Ye's ordinary, less rich fans to get a chance to get his sneakers.
    I still want a pair

    • @user-zj1dd4ky6b
      @user-zj1dd4ky6b 4 роки тому +24

      Vuyo Mareko same, the yeezys in cloud white are such a beautiful colour I’m hoping I’ll save some more money and pay the extra $100 for the resell because they’re just so darn beautiful

    • @tj9959
      @tj9959 4 роки тому +1

      lol, imagine finding it a good thing that shoes are dying. Yeezys have lost their cool, because the whole thing about yeezys was that the ya ere cool because nobody had them. Now my aunties have yeezys lol. And the only reason you find yeezys are cool is because they’re limited

    • @conor23052
      @conor23052 4 роки тому +17

      @@tj9959 they are comfortable

    • @tj9959
      @tj9959 4 роки тому

      BlaZe BubbleZz and so are a million other shoes

    • @conor23052
      @conor23052 4 роки тому +18

      @@tj9959 are you a reseller

  • @kristenwilliams9157
    @kristenwilliams9157 3 роки тому +42

    Everybody hating on his shoes. It’s ok if u don’t like em don’t buy em problem solved

  • @user-ub3ub1eq3j
    @user-ub3ub1eq3j 3 роки тому +7

    “Long way to go for a billion dollar brand”
    It’s been two years since this vid, 6.6 billion dollars 🔥 🔥

  • @kmdunruly
    @kmdunruly 4 роки тому +982

    And now he’s a billionaire. True visionary

    • @NanoBruv
      @NanoBruv 4 роки тому +21

      Crazy really. Inspirational

    • @chabweezy9905
      @chabweezy9905 4 роки тому +22

      @abrar ali kharawi been smashing kim

    • @marshallarts3823
      @marshallarts3823 3 роки тому +10

      @@olivercrosby4942 i dont agree with his egotism but “I AM A GOD” literally slaps

    • @mu7mmad037
      @mu7mmad037 3 роки тому +1

      @abrar ali kharawi Not anymore lol they divorced

    • @sohammahajan1297
      @sohammahajan1297 3 роки тому +2

      now hes worth 6 bil lmao

  • @udantebeats2213
    @udantebeats2213 4 роки тому +728

    The Hypebeast guy looks like he wears this 1$ „fun“ glasses with a giant nose and beard sticked on it .🤔🤔

    • @filipvujkovic9779
      @filipvujkovic9779 4 роки тому +6

      True

    • @gualterguai
      @gualterguai 4 роки тому +39

      He is a certified gastroenterologist and makes more than 500,000 dollars a year, lives in a new york apartment, and has a 100,000 dollar shoe collection.

    • @udantebeats2213
      @udantebeats2213 4 роки тому +31

      edgy 14 year old ya but he looks funny 😂

    • @thgerjakobsen7757
      @thgerjakobsen7757 4 роки тому +2

      So accurate

    • @conor23052
      @conor23052 4 роки тому +3

      @@gualterguai what's a gastroenterologist

  • @robertdominguez6002
    @robertdominguez6002 4 роки тому +1068

    “Resale prices are getting reasonable so that must mean the shoes doing bad”
    Hypebeasts and scalpers run a synthetic economy. Adidas and Kanye are still making their money.

    • @tkf18plus71
      @tkf18plus71 4 роки тому

      new nike air max 97 giveaway
      on my channel NOW

    • @jessem8039
      @jessem8039 4 роки тому +6

      Bob D They mean the hype of the shoe is declining obvious adidas will sell out them if they drop them in so low wya ties but if resell price is going down there is less hype around the shoe and they never said they were doing bad

    • @topspot4834
      @topspot4834 4 роки тому

      Yup. And as great an idea as Stockx is, resellers are simply buying their own stock to inflate prices. IMO the only ones worth buying are the triple white and beluga 2.0, but $600 is absurd and while I can afford it, it's just not worth it to me.

    • @updod88
      @updod88 4 роки тому +3

      That's obviously because many more people are re selling now, thus more competition, thus lower prices.

    • @144Souldier
      @144Souldier 2 роки тому

      Yeezy still stand out to this day.

  • @randombro4763
    @randombro4763 4 роки тому +7

    7:24
    *UA-cam* *quality* *has* *left* *the* *chat*

  • @TimeWatch5
    @TimeWatch5 2 роки тому +6

    It was hyped because he left nike and went to addidas. Meaning their will never be nike yeezy again. Unless he leaves addidas the hype won't be the same.

  • @swiftblaqness
    @swiftblaqness 4 роки тому +161

    I'm so tired of these clowns acting like something has to be ultra limited to be dope. I don't care how dope a shoe is if no one can get it who cares.

  • @NeilDas
    @NeilDas 4 роки тому +474

    They completely ignored the fact that some Yeezy boost shoes are actually comfortable to wear & look hot. Forget about bragging rights and clout for a minute.

    • @miguelpereira934
      @miguelpereira934 4 роки тому +26

      Yeah a friend of mine has a pair and oh gosh are they comfortable

    • @Mister_Soyuz_on_YT
      @Mister_Soyuz_on_YT 4 роки тому +14

      Shoes are suppose be comfortable. This is for all type of shoes. Would you walk in shoes too tight for your feet? I would not. Now, for stylish Yeezy design is silly.

    • @tkf18plus71
      @tkf18plus71 4 роки тому

      new nike air max 97 giveaway
      on my channel NOW

    • @mbnba3821
      @mbnba3821 4 роки тому +1

      i love the 350

    • @rikkidgermano9640
      @rikkidgermano9640 4 роки тому +3

      Hot?! Rather hot garbage! Please do not tell me that they are hot looking lol

  • @YoosufMuneer
    @YoosufMuneer 4 роки тому +233

    7:38 Who tf is that "analyst"? Yeezy 350s alone sold 4 million pairs this year according to Kanye. Yeezy is on track to generate $1.5B this year. Which is half of Jordan in just 4 years. It's insane how people who made this video haven't included that.

    • @courage8925
      @courage8925 4 роки тому +48

      They low key wanna throw shade on his success

    • @vincentkgorski
      @vincentkgorski 4 роки тому +13

      Yoosuf Muneer yeah poorly researched

    • @solmarcrisquiambao701
      @solmarcrisquiambao701 4 роки тому +3

      How much does the cost of every shoes that time? And how much the cost now? Just comparing how expensive are shoes before and now there’s no doubt they can generate $1.5B easily 👍🏽

    • @fest5887
      @fest5887 4 роки тому +8

      Yoosuf Muneer he is a bonifide Kanye hater since day one he predicts Kanye would fail at adidas

    • @YoosufMuneer
      @YoosufMuneer 4 роки тому +3

      @@solmarcrisquiambao701 costs haven't changed much. Kanye alone profited $150M last year($1B revenue). He'll be making $225M this year ($1.5B revenue). Adidas x Yeezy partnership pays 15%+ marketing fee for Kanye.

  • @Young_Wavvy
    @Young_Wavvy 4 роки тому +6

    They need to release more yeezys in Asia , like it needs to be on the self. Coz the first world countries don’t appreciate them

  • @misaelmuniz7418
    @misaelmuniz7418 Рік тому +6

    2022 he loves hitler 😅

    • @andy-xz2uk
      @andy-xz2uk Рік тому +4

      what? i love ye even more now

    • @Sponkelbop
      @Sponkelbop Рік тому +1

      @@andy-xz2uk lol same

  • @JokeSwag
    @JokeSwag 4 роки тому +415

    The idea behind the resale value being used to grade or judge the success of Yeezy and the Adidas brand is not well researched. Here's why, when the sneaker resale value was at $4000+ a pair, adidas only saw the profit based on the orginal $220 selling point. So whether they sell out and resale for $50,000 or $20 bucks shouldn't matter because it still sold out.
    Additionally, what this video fails to realize is that Adidas uses the magnetic appeal of Yeezy to sell more of its other products such as the Ultraboost. The Ultraboost is $40 cheaper, has the same boost comfort sole, and comes in a variety of colors as well. So when people can't land on the Yeezy, they inevitably go towards to the Ultraboost which does share similar stylistic looks to the Yeezy 350. You can say the same thing about the Adidas Yung models, they look very similar to the Yeezy 700 and Yeezy 500. This forced association is only further propagated when Kanye steps out wearing Ultraboosts.
    Lastly, when analyzing the market of hypebeasts/early adopters vs parents buying their kids something special, there is A LOT more brand loyalty and larger market for the parents. Hypebeasts will consistently look for new designs, less frequent drops, and for clout. Whereas parents and the vast majority of other shoppers won't care much for that stuff at all. THIS, is why the Yeezy has increased its production so much.
    The Adidas CEO simply looking at the Yeezy numbers doesn't truly quantify the impact and pulling power of the Yeezy brand.

    • @helenzhao5471
      @helenzhao5471 4 роки тому +36

      you're missing the point about resale prices. Resale prices are relevant in that they indicate supply and demand. Since resale prices have plunged, it shows supply has met demand. That's how you know how much demand there really is for Yeezys. If Adidas produces the shoes in even larger quantities without gradually building INCREASED demand for the shoe, the shoes will lose their cool factor and end up on discount shelves. This story is about how to scale Yeezys while maintaining its cool factor. You have to be very careful when it comes to supply and demand. Watch the video through until the end.

    • @sicaris415
      @sicaris415 4 роки тому +1

      @@helenzhao5471 i agree with Helen. Ultraboosts are already considered outdated and none trendy aswell. Not sure who would still buy them lol

    • @emilygu9814
      @emilygu9814 4 роки тому +5

      i like the ultraboost more

    • @campkira
      @campkira 4 роки тому +5

      rich people don't want to fight to get a shoe... every Japanese fight for it...

    • @princemarkanthony500
      @princemarkanthony500 4 роки тому +13

      hamachikama yall care about the wrong things, first of all, UB are performance shoes.. function before fashion.. the Ub was sold in a cool way at first, but now its just a running shoe. And we always would need a running shoe. A man said outdated? When was the last time you been in the gym? Guaranteed you wont see no hyped shoes fool

  • @jackeckerson6625
    @jackeckerson6625 4 роки тому +109

    Yes, they are hella expensive, but I got a pair of zebras for Christmas( I’ve had to wear orthopedic shoes my entire life because of a disability) and they are more comfortable than my ultra boosts even with the orthodics

    • @TJ-po9ol
      @TJ-po9ol 2 роки тому

      Try the Nike Invincible Zoomx shoes, more comfortable than any boosts

  • @TheoDice
    @TheoDice 4 роки тому +105

    2:41 "Jay-Z's album, 'The Blueprint'" *throws up pic of Blueprint 2*

    • @Lukasnextdoor
      @Lukasnextdoor 4 роки тому

      IGoByTheo “oh there’s 3 of them?”

  • @jackpeterson3448
    @jackpeterson3448 3 роки тому +6

    resellers aren't sneakerheads, change my mind

  • @Obi-Wan_Kenobi
    @Obi-Wan_Kenobi Рік тому +5

    Can we get the sequel vid? Titled "How Kanye West destroyed Yeezy".

  • @NutsackNinja
    @NutsackNinja 4 роки тому +149

    That person with the glasses looks like he is wearing those glasses with a big nose and a moustache

  • @nabilahuda3447
    @nabilahuda3447 4 роки тому +527

    Yall really hate him so much and want to see him fail so bad

    • @JFkendama
      @JFkendama 4 роки тому +36

      a little too late to see him fail lmao

    • @bar-sabas4801
      @bar-sabas4801 4 роки тому +2

      😂😂😂😂😂😂Absolutely right

    • @schahrahman
      @schahrahman 4 роки тому +3

      Hai nabila huda apa khabar?

    • @alexisthiebaut1386
      @alexisthiebaut1386 4 роки тому +3

      @@philosoftfurkitusjunkyard2462 hes changed a lot what youre saying is what he was like in 2010.

    • @boodro2122
      @boodro2122 4 роки тому +4

      I dont hate him, but I dislike what he stands for.

  • @josiahhood7000
    @josiahhood7000 4 роки тому +774

    Jesus is king

  • @σιρ-θ3κ
    @σιρ-θ3κ 4 роки тому +5

    Yeezy is always dope when i first saw it i fell in love with it

  • @inevitable6917
    @inevitable6917 4 роки тому +5

    0:24 anyone notice it says that the youtuber is roszko but it actually qias

  • @davescott8859
    @davescott8859 4 роки тому +51

    Even if Kanye dropped the shoes off at only schools for $50, the resellers would be hanging out in the schoolyards trying to buy the shoes from the kids, instead of wearing a pair and getting a job.

  • @jthecool9225
    @jthecool9225 4 роки тому +208

    "Kanye West grabbed the fashion world's attention"
    Doesn't say a single word about the Yeezy Season line completely separate from Adidas

  • @cbjueueiwyru7472
    @cbjueueiwyru7472 4 роки тому +85

    Consumers: "I really wish I could get yeezys"
    Also consumers: "I can buy yeezys....yeezys are dead"

    • @roarbahamut9866
      @roarbahamut9866 4 роки тому +21

      cbj324jkl234jk234 No, only resellers are crying. Most consumers are hyped BECAUSE they are becoming cheaper.

  • @tonychesssnutsss1404
    @tonychesssnutsss1404 4 роки тому +5

    I just got my first pair of yeezys, and I regret that decision because they spoiled my feet. I only have 1 pair and I want to wear them all the time smh. The sneaker feels so good

  • @thadd1
    @thadd1 Рік тому +5

    this didnt age well...

  • @woo4996
    @woo4996 4 роки тому +49

    One thing I like about Kanye, he wants everybody to have yeezys by realizing the a lot and the only stupid idiots are mad is the the stupid resellers

  • @pasharustamov27
    @pasharustamov27 4 роки тому +136

    Kanye's trying to make it available for everyone but so called 'HYPEfvckingBEASTS' and everybody else just try to keep reselling business alive

    • @anlexaify
      @anlexaify 4 роки тому +6

      for more expensive prices aswell

  • @cl20999
    @cl20999 4 роки тому +153

    I feel like people are missing the point. Jordan brand is decades in the game while Yeezy is relatively new, especially when only considering the Adidas models. Kanye is trying to ultimately grow the brand to a point where it is both wanted and yet attainable. The "Yeezys are dead" tweets may be true for internet hypebeasts that only care about rarity, but there's still plenty of people that would like them but rarely even see them, especially when you're outside of the biggest metro areas. He's still selling out even the biggest drops whether it takes longer than usual or not, whereas Jordan brand releases retro models all the time that end up on sale racks without anyone calling Jordans dead. I foresee a point where Yeezy will have some flagship models that sell at scale without a resale market, while still having limited models and colorways that resale for multiple times their MSRP.

    • @Lukyan
      @Lukyan 4 роки тому +9

      One of those #yeezysaredead tweets was satire from chegg. Nobody truly believes they're dead. Just new kids and stockx manipulating the market further downwards.

    • @lollife5570
      @lollife5570 4 роки тому +3

      Exactly and even Jordan in the begging wasn't calling their shoes retro. Ye needs to release the classic models first before they start doing ideas like retroing shoes. Yeezy is still a baby compared to Nike. But then again today's world is extremely fast paced. 🤔😒

    • @joshjd01
      @joshjd01 4 роки тому

      Yup

    • @adisharma3737
      @adisharma3737 4 роки тому +1

      CL but jordans are classics, the reason sneakers are where they are today is due to the banned 1s

    • @cl20999
      @cl20999 4 роки тому

      @@adisharma3737 I agree, but Yeezy might end up there eventually. The 350 is so heavily imitated that I see young kids and moms wearing knock offs not even realizing it's a Yeezy design. And maybe the 350 won't ever be considered a classic but he might release a true classic one day, which is impressive for a non athlete.

  • @kingamiiamking4915
    @kingamiiamking4915 Рік тому +5

    Adidas said goodbye to the anti-Semite!

    • @RealNick04
      @RealNick04 Рік тому

      Adidas was built by an anti-semitic man tho. I like ye's music, but I cant defend everything he has said, but from what I've seen, the man only said one thing that is anti-semitic imo.

  • @srbclangaming
    @srbclangaming 3 роки тому +5

    Boost technology is amazing, and we are finally in a time that we can get in a store and get yeezys for 200€ that is more or less the same as ultra boosts. Now is actually best time for yeezys where the whole sport shoes market can get them and not only “hype beasts”...

  • @DoctorSoles11
    @DoctorSoles11 4 роки тому +332

    so glad i got featured in this video!

    • @bryanadams61
      @bryanadams61 4 роки тому +9

      You’re famous now 🙇‍♂️🙇‍♂️

    • @tigrana9223
      @tigrana9223 4 роки тому

      Yeah

    • @minchui
      @minchui 4 роки тому

      Doc Da Gawdddd!! I been a fan of yours since you started your UA-cam

    • @rajivmalhotra6227
      @rajivmalhotra6227 4 роки тому +2

      What kind of physician are you?

    • @bigstunna2049
      @bigstunna2049 4 роки тому +8

      I was hyped they showed you and not just fake hypebeast youtubers

  • @balajiLILG
    @balajiLILG 4 роки тому +42

    Doctor sole looks like he is wearing one of those funny glasses with big nose and thick eye brows attached to it lol

  • @lozarkderccy3254
    @lozarkderccy3254 4 роки тому +81

    I love the yeezy’s, I’m glad he wants them to be available to everyone

  • @idkwhatimdoing5762
    @idkwhatimdoing5762 3 роки тому +4

    Yeezy's have a HUGE UNTAPPED MARKET here in Africa bro... So many people want them... But they are Sooo rare and soo expensive to ship that it costs more bring them to you than to actually buy them😣😣 and people like us in landlocked countries have to pay double Customs prices 💔💔💔

  • @scarlettdunn4219
    @scarlettdunn4219 4 роки тому +4

    Grow your youtube popularity with real and quality UA-cam views and likes just from the site *AUTHENTIC VIEWS D O T C O M*

  • @juliele6692
    @juliele6692 4 роки тому +43

    I buy Yeezy’s for the comfort. I’m able to walk around and stand all day in them without my feet hurting. They’re the most comfortable shoes I’ve ever worn, and I don’t mind paying $1100+ for them.

    • @enpakrev126
      @enpakrev126 3 роки тому

      Cool!

    • @humblewiz4953
      @humblewiz4953 3 роки тому +3

      what about *foam runner*

    • @eddydeathwishe4638
      @eddydeathwishe4638 2 роки тому +1

      @Adam Khan Yeezy the only shoes that don't hurt my feet.

    • @DH-ij9pe
      @DH-ij9pe 2 роки тому +1

      Same here! I love the 350s, most comfortable shoe I have ever owned. Worth every penny in my opinion. But haters will always hate.

    • @absolute757
      @absolute757 2 роки тому

      I doubt they are more comfortable than some Cole haan's...Gucci sneakers cost way less and they feel like ur wearing pillows. Yeezys r all hype.

  • @wonkyfishnut
    @wonkyfishnut 4 роки тому +100

    0:55 that guy has to be kidding me with them glasses mustache and nose bro... He legit got the whole spy disguise on

    • @jhiltonPB
      @jhiltonPB 4 роки тому +1

      😂😂😂😂😂

    • @Hellsking
      @Hellsking 3 роки тому

      4:04 are you a vpn user ?
      Hahahahhahaha

    • @wheresmyrooptoff4056
      @wheresmyrooptoff4056 3 роки тому

      so much ad hominem in this comments section

  • @apryanto-b7184
    @apryanto-b7184 4 роки тому +73

    Didnt know Mario was a sneakerhead all this damm time

  • @anjou6497
    @anjou6497 3 роки тому +4

    I also love his breathy singing voice. I sometimes turn it up to fill my home and i smile.

  • @925Warbot
    @925Warbot 3 роки тому +1

    Ugliest shoe ever

  • @lvmhr
    @lvmhr 4 роки тому +80

    yeezy’s and jordan’s are the best shoes in the game

    • @kscdisappointment2404
      @kscdisappointment2404 4 роки тому

      I prefer jordan 3s but yeezys are pretty fire

    • @nwoodz
      @nwoodz 4 роки тому +5

      air force too

    • @penitentone1732
      @penitentone1732 3 роки тому +2

      Dont forget Air Max, Europe still rocks Air Max to the top

    • @marvinpueyo5696
      @marvinpueyo5696 3 роки тому +2

      Yeezy might not be as hyped as js anymore but it has something that a lot of people loved that the Jordan can't provide and that's comfort.

    • @DetectiveInsight
      @DetectiveInsight 3 роки тому +1

      @@nwoodz im tired of air force

  • @chhive
    @chhive 4 роки тому +33

    I don’t think 1 in 400 is like a drop in the ocean, what kinda of scaling is that?

    • @tkf18plus71
      @tkf18plus71 4 роки тому

      new nike air max 97 giveaway
      on my channel NOW

  • @datitingammez
    @datitingammez 3 роки тому +19

    it’s hilarious how yeezys became the very thing kanye didn’t want them to be

  • @anjou6497
    @anjou6497 3 роки тому +43

    I think Kanye is a genuine soul. Hes struggled with the terrors of mental illness but hes very inventive, and clearly relates to people. He can be hilarious..His product name Yeezy is wonderful. Its catchy, witty, saleable. Respect.

  • @L3nny666
    @L3nny666 2 роки тому +3

    sneaker heads and scalpers are like the worst kind of people that's gotta be out there. bro, collecting shoes and inflating the prices is not an identity.

    • @L3nny666
      @L3nny666 2 роки тому +2

      also, who pays a premium for a shoe, that's only expensive because of artificial scarcity, is pretty much dumb. if you are willing to spend so much, just get something of true quality. there are enough expensive shoes out there that are actually worth their money.

  • @hhshsksks9593
    @hhshsksks9593 4 роки тому +102

    *kanye west:I want everyone to get a pair of yeezys*
    *yeezy:*Limited**

    • @warzyhklol
      @warzyhklol 4 роки тому +2

      Yeezy: costs $300-$1500 for real pair

    • @roarbahamut9866
      @roarbahamut9866 4 роки тому +4

      Elite Smokey no, not rlly. Many of the 350s are below 300 (atleast in my size).

    • @loomnatinoscopers
      @loomnatinoscopers 4 роки тому +6

      still, I never pay more than retail for yeezys cuz I dont give my money to stinky resellers

  • @tylertjc7754
    @tylertjc7754 4 роки тому +58

    yeezys are actually soooo comfortable and well made. i bought my first pair of 350’s last week and already have my second pair arriving in a few days

  • @Kevin.2408
    @Kevin.2408 4 роки тому +22

    He ain’t drop an album, but his shoes went platinum

  • @TheLegacy125
    @TheLegacy125 4 роки тому +18

    Yeezys never lost their hype LOL

  • @Carane94
    @Carane94 3 роки тому +9

    When you realize Jordan went to Nike because of creative freedom when Adidas couldn't do it, then jump into the 2010s and Kanye leaves Nike for Adidas because they allowed more creative freedom. Just food for thought

  • @noynation1312
    @noynation1312 4 роки тому +24

    Bruh adidas ain’t trying to make it limited. Everyday I see another new yeezy drop and they restock old pairs too. Blacks, Zebras.

  • @B1GGAK47kale
    @B1GGAK47kale 4 роки тому +61

    1 million pairs of Yeezy's sold but yet Kanye pulled more profit than the 400 million pairs of Adidas sold 🤔

    • @jfrandy4978
      @jfrandy4978 4 роки тому

      I’m pretty sure adidas pays him

    • @B1GGAK47kale
      @B1GGAK47kale 4 роки тому +6

      @@jfrandy4978 Adidas manufactures and has marketing deals. Yeezy is still it's own company, Kanye simply has an office at Adidas, etc.

    • @FIer
      @FIer 4 роки тому +1

      And 1 Million is wrong there are ways more

    • @abowolewa
      @abowolewa 4 роки тому

      $150 million last year before taxes

    • @kraybrother8768
      @kraybrother8768 4 роки тому +1

      I would let kim K fart in my face after she ate Roscoe's chicken and waffles 😅😅😅

  • @MGBYST
    @MGBYST 4 роки тому +20

    I'm not a big Kanye fan but it means a lot that he's still thinking about people who can't drop thousands of dollars on shoes

  • @sureshkedia-lh4si
    @sureshkedia-lh4si Рік тому +3

    Now make a video "How kanye destroyed Yeezys"

  • @olamilekanYT
    @olamilekanYT 4 роки тому +14

    Who's here after Kanye West became a billionaire?

  • @jodyboi716
    @jodyboi716 4 роки тому +83

    When she said “when everyone’s got one no one will want one” that’s not true I still want one even if everyone has a pair I like the way they look

    • @Bird.Lover6000
      @Bird.Lover6000 3 роки тому +3

      They look comfy af tbh

    • @Ms666slayer
      @Ms666slayer 2 роки тому +1

      @@Bird.Lover6000 I know this is an old comment, but yeah they are comfy af, i bough one pair and man my feet loves them, i can use them the whole day and i end the day without pain, from that pair i bought 3 more, and will keep buying them, but gonna be honest they look bad if they aren't wear also some of the designs are an adquired taste.

  • @orlandodonis9018
    @orlandodonis9018 4 роки тому +32

    I personally Hate Resellers, but i know everyone needs to make bread but that doesn't mean you need to be ok with that.

    • @roarbahamut9866
      @roarbahamut9866 4 роки тому +3

      Orlando Donis Resellers are just salty, because they cant sell a 220$ sneaker for 600$+. Im glad that yeezys become cheaper, because I now feel comftable buying a pair or two.

    • @diodaon4898
      @diodaon4898 4 роки тому +3

      In my religion taking a big interest rate in loaning money/selling things is one of the biggest sins. I would never buy anything at the bigger price than what its worth and i blame stupid people for giving into hype and resellers being greedy.

  • @myothercarisadelorean8957
    @myothercarisadelorean8957 4 роки тому +48

    Is he really a doctor or does he just randomly wear medical scrubs?

    • @vimos.9996
      @vimos.9996 4 роки тому +11

      Summer Of Sam Summer Of Sam He is a Gi doctor, which is why he could afford all those shoes

  • @Iameveryone1011
    @Iameveryone1011 4 роки тому +30

    "kanye west has called himself Walt Disney. He's called himself Steve Jobs". The man made a song titled "I AM A GOD"

  • @thegpc2372
    @thegpc2372 2 роки тому +2

    Oof it’s sad to see how close Yeezy was to dying 2 years ago now they are back up on hype FEWWW THAT WAS CLOSE 😅
    As of 2022

  • @drucl8n
    @drucl8n 4 роки тому +18

    I’m excited to find somethin in my life I hate more than that mustache.. I can’t imagine what it’s gonna be

  • @KryptekSoldier
    @KryptekSoldier 4 роки тому +34

    9:42 the narrator said the Yeezy Brand has “Alienated”
    The Yeezy 380 ‘Alien’ Colorway dropped on Nov 15th, same day this video was uploaded 🤯

    • @creamy4798
      @creamy4798 4 роки тому

      No it dropped on yeezy supply, on November 16

  • @mysticz203
    @mysticz203 4 роки тому +13

    8:53 I wished that happened over my house 😂👌

  • @Phantom9442
    @Phantom9442 4 роки тому +29

    Wow so nice to watch a Kanye video that just highlights the positive things he's done, sad how refreshing it is!

    • @ZachJ-0
      @ZachJ-0 2 роки тому +3

      Kanye is such a mixed bag. I think that's why I respect him so much. Dude seems to always just be his authentic self, for better or worse. He doesn't keep up a carefully crafted PR image of himself. He's great and he's also awful at times. We can all relate to that because that's how humans are, we're complicated. I really do respect Kanye even if I don't always agree with him.

    • @isabellavalencia8026
      @isabellavalencia8026 Рік тому

      Really? So just pretend he hasn't lost his mind?

  • @sharsasuke01
    @sharsasuke01 4 роки тому +10

    The scavengers are just mad they can't resell them for 15 times the retail price.

  • @Dazdgn1990
    @Dazdgn1990 4 роки тому +26

    Excellent video! I really love how thorough their research always is and being able to find out the evolution of the resale price on the black market over several months for example... The animations were also hilarious! Like the shoes falling off the sky from an airplane! Imagine if that did actually happen that way xD I don't know if people would be thrilled about having to dodge shoes falling on their heads haha! and I guess it's also interesting to learn more about Kanye's obsession for coming up with new things to excel at!

  • @cbbrutal1634
    @cbbrutal1634 4 роки тому +9

    Yeezy is confortable, stable to walk and run, I mean that lower cost model is very practical, both casual and workout/training

  • @simeronkaur5881
    @simeronkaur5881 4 роки тому +113

    It ain’t Ralph though!

  • @ZChoate
    @ZChoate 2 роки тому +2

    Keep writing him off. Do you know nothing of his career? It's part of the cycle. He only gets bigger and stronger.

  • @rightnearthebeach
    @rightnearthebeach 2 роки тому +3

    Red Octobers are fifteen stacks now 😩

  • @kkp4297
    @kkp4297 4 роки тому +11

    wanting what you can't have.... what a miserable way to live.
    don't get sucked into the hypesheep culture.

  • @evanedmonds15
    @evanedmonds15 4 роки тому +11

    They will always be a hype shoe and there’s millions of ppl who still can’t get them so there is always money for them

  • @gtx-808
    @gtx-808 Рік тому +3

    Sometimes I feel like Kanye made this ugly shoes & homeless clothes to make fun of fashion & see who is dumb enough to buy these expensive things just cause of brand recognition 😅

  • @bobikeda3892
    @bobikeda3892 2 роки тому +2

    A sneaker that everyone can afford that, everyone wants, and still cool, doesn’t that describe an AF 1?

    • @rickenfatania
      @rickenfatania 2 роки тому

      Exactly. Simply making shoes more available doesn't make them less desirable. If they produced more and lowered the price point their profit margins would increase and more people would get to own them. But then they couldn't build the hype - it's fashion 101. If i'm wrong why has the rep industry blown up in terms of quality and quantity? Yeezy are playing the long game - like Jordan brand - so they can finesse school kids when they're older and cash in on their brand's hype, they're hoping nostalgia and fomo will override sensibility and inflate the market. They're sell outs charging more for less quality shoes over time whilst reserving the best pairs, customs, early drops etc for the rich and famous.

    • @bobikeda3892
      @bobikeda3892 2 роки тому +1

      @@rickenfatania couldn’t have said it any better 👏

  • @johnbard4956
    @johnbard4956 4 роки тому +7

    If ur going to make a video on something you don't understand than u should do enough research u are considered an expert not just restating what experts on the subject have to say