When Nike Air Yeezy Ruled The Game: What Happened?
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- Опубліковано 10 вер 2020
- Kanye West was the first non athlete ever to have a signature shoe with Nike. The sneakers that Kanye and Nike produced have become some of the most sought after sneakers of all time. When the Air Yeezy 1 and Air Yeezy 2 released there were people camped out for weeks in advance just to secure a pair. Today these shoes resell for tens of thousands of dollars on Stock X. In this video we go a little deeper in the history of the Air Yeezys and why Kanye ended up leaving Nike for Adidas.
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#yeezy #kanye #NachoAverageFinds
The irony is, Adidas ditches Jordan so he went to Nike and made history. Now nike ditches kanye, he went to Adidas, now his making history.
haha you're blowing my mind
The only thing is the Yeezy‘s are trash and Jordan sale out every time they come out
@@williammitchell1368 sell
@@williammitchell1368 my guy every yeezy sells out too
@@williammitchell1368 but the quality of adidas is more better than jordans
No wonder Nike is all over Travis Scott they aren't making that mistake again
hahha Exactly!
Travis Scott is no Kanye West.
@Joey Baseball you are right... Trav is better
@@watermelon2521 🤢🤮
Idk in my opinion I just like his style and music better 🤷♂️
Even tho I don’t like the Adidas Yeezys I’m glad everything happened how it happened as Nike learned the value of non sport collaborations
I agree man, a lot of lessons to be learned there. Thanks for watching!
No wonder they Stan Travis Scott now.
Daisuke Young That’s not true. A few years ago, we saw the release of Kevin Hart’s signature training shoe. You can also consider most of the Fear of God collaborations as “signature” models for Jerry Lorenzo. Outside of the realm original designed signatures, we do see the Travis Scott and Virgil Abloh’s that give those designers huge amounts of freedom to alter and customize existing Nike silhouettes.
Nike made a best decision. It's gonna be more expensive for them if kanye compete with the Jordan brand. Adidas yeezy is not that really great their good.
they more comfortable.. while the nike yezzy kind of hard sole...
You know what I think is bad for sneaker culture...not being able to cop a pair that you like b/c they sell out in seconds and resellers price people out who actually want to wear them and not just collect them.
100%!!!
It mite be bad but there is absolutely nothing anybody can do about it.
@@tompaul6704 you can increase production. That will slow down resellers
I’m glad he went to adidas and made history with them. Nike would have been more restrictive than adidas has been
Agreed!
Agreed
He went from making one the top 10 dopest sneakers to making a glorified house slipper.
What a maroon.
Haight the Great I absolutely love his releases with adidas man lol it’s all subjective
@@Yzyenthusiast very true.
College business classes should do lessons on this. Could you imagine the bigger monster Nike would be with Yeezys and Jordan’s?!
Haha They should! One of Nike’s biggest mistakes in their history
You should do a video on biggest sneaker regrets by companies eg Adidas subbing Jordan and LeBron, Nike slipping with Curry etc
Maybe not. You can't really sustain a proper business on hype. All the resell money doesn't go to the actual company. More air monarchs have been sold than all the yeezys combined. Yeezy are released in limited numbers, even when they are supposed to be GR. So while you could view it as a bug mistake, it really isn't in terms of profit. Since they technically don't sell a lot of shoes (maybe like 2 million pairs of yeezys, since hype needs to be maintained and not have them sit on the shelves) thats nowhere near as much as Nike sell of their other products every year.
Nike would be King and adidas would go bankrupt
@@moneybagb1599 That's just plain wrong. Don't get me wrong I'm more of a Nike guy, but Adidas even without Yeezy have their popular models such as NMDS, Ultra Boosts, Stan Smiths, Continentals, and the list goes on.
Nike dropped the Ball big time Letting Kanye leave 🤦🤦
BIG TIME! haha Billions of dollars
Then he dissed Nike in the song Smuckers
WE THE CONSUMERS watched it drop and break before us😢
@@tonyordonez5570 and in the song "Facts"
I mean being fair to Kanye, he did produce the "next Jordan" line, just with Adidas instead. It's a different deal and he's taken that brand in his direction. He's a bold and incredibly innovative creative.
Yeah lol He's a crazy dude but a creative genius no doubt.
@@NachoAverageFinds definitely unpredictable.
Have you seen his paintings? Definitely a savant this dude.
m.ua-cam.com/video/q6se2lGrxhI/v-deo.html
Nike should come out with yeezy retros in the jordan 3 retro black and white cement color ways.
I heard Welty and Brendan Dunne talk about letting Virgil do a Off White version. That would be dope!
NAH!
They aren’t legally allowed to
@@janinel.4193 yes they can Nike own the rights and name of the shoes
Dope Video wish it was longer I could watch these all day bro !!
Really informative video, I copped the YEEZY 2 Red October's on release day, 15 minutes after they dropped it was one of the best days of my life
🤯🤯 You still have them?
NachoAverageFinds I wish, I was 17 when they released and needed the funds to invest into other sneakers to flip. I sold my pair then purchased another pair for £1200 and then flipped them for £2500 a year later. Now they are selling for upwards of £4000+
Yeezy started the insane resale prices. Legendary
Created the same hype as Jordan lol crazy to think about!
This channel is pumping out a super UNDERRATED series! Most informative and appealing series about sneakers and the cultures history to date.
Thanks Frank! Means a lot of hear you say that bro
The air Yeezy is an incredible shoe, I can’t even put it into words. It’s phenomenal shoe. Lol AND he’s right, the Air Yeezy is one of the greatest shoes of all time. And it doesn’t matter how people feel about him that’s a fact.
Thanks Brian and Nacho. Keep dropping that fire content!
Thank you bro 💪💪
Y'all make such a great videos, and the graphics feel like they're PERFECT to this type of video. Thumbs up, keep going!
PS: red octobers are dope, but I think those Kyrie 6 "Trophies" are a great alternative as well
Thanks for that man! We work hard on the graphics lol Yesh those Kyries are dope
Thanks for the great/educational video again guys keep it up
Thank you for watch man! Glad you got some value out of it
Great video with a lot of interesting details I didn’t know about.
Love all the sneakers history video you made! Could you do a video on the Air Jordan 6? One of my favorite Js lol
Don’t forget that Kanye west still has love for Jordan’s and even said that in a interview 2020
Haha will always have love for them
this is actually a great video thank you for making this!
Yo I appreciate it G!
Yessssss!!!🔥🔥🔥been waiting for this one 💯💯
Glad we could deliver! Appreciate you watching
When life back to normal, need to camp out for sneakers asap xD, missing those good old days when you meet interesting people camping outside sneaker stores, versus sitting in front of computer trying to beat bots.
The good ol days lol
Amazing. You nailed all the details. Glad you made this video so I don’t have to explain it to everyone every time lol
hahaha I'm glad we could help out G!
ayyo NAF, yalls production quality has been crazy lately, yall keep it up
Thanks Daniel! I appreciate it G
love your vids nacho and bryan!!!!
The platinum Yeezy 2s still a dream shoe of mine....
Mannn one of the best for sure
People are sacrificing looks for something different. Jordan brand and Nike needs to up their game
That’s an interesting observation!
unless the shoe too hard and you had to keep it for reselll...
Great video, I was dying for some sneaker content
I’m glad you enjoyed it mang
You like the new video. I think for ideas for future is the history of the Nike zoom or continue the kobe line. But either way love the vid. (My favorite Yeezy 1 is also the blink)
Thanks Issaiah! I think we’ll do a Kobe video next ;)
its a good weekend when nacho and brian just dropped another banger video🔥🔥 love you guys! imma wait for a reebok shaqs video from you😜 peace homie!✌️
Thanks Dennis! Yeah we have a Shaq video on the to do list
NachoAverageFinds aww sick!! looking to watch it soon brother!😁😁
Does anyone remember what the lowest resale price was on the Red Octobers right after the release?
Great content and keep it up!😎🤘👍🤟🙌✌
Y’all vids are very well made, definitely subscribing
We appreciate that man! Got a lot more videos on the way
Brow thank you soo much 4 this vid. The air yzy 2is one of my fav sneakers of all time
No problem Dustin! Thanks for watching G!
This is probably one of my favourite video's 😎, lol, I became sad when it ended 😭. Also a podcast will be dope.
Lastly, I was watching a fashion channel called, The Fashion Archive and one of the homies on the live, I don't know if you are familiar with Keezy TV, he recommended you guys , for presentating really informative video's regarding sneakers. I felt cool, lol because I was like yeah day fan over here hahha. 🙏🏿
Yo Stephen! Thanks so much for the kind words. A podcast is in the works actually 🤫. I’ll peep out Keezy TV. Thanks!!
I love the red October, but this are imposible. Awesome video, guys. Love from Chile 🇨🇱
Thanks Sebastian! Red Octobers are amazing I agree
You always do the best sneaker video history on UA-cam
Thanks Jeremy!! We're trying to be known for that ;)
Amazing video I didn’t know some of these facts but 1 thing is that the red October’s sold out after 2 days not seconds but I really appreciate the video is amazing and keep it going
If Nike Retroed the Air Yeezys.... I doubt they’d be called “Yeezys”... they’re going to have to name the model differently.
Nike Air “the one that got away” red Octobers
@@NachoAverageFinds The Nike Air “NO ROYALTIES FOR U”
kanye want the cut that all he can.. he also try to deal with addidas so he can wear nike...
Ngl. I've never liked the air yeezys. If those silhouettes weren't tied to kanye, I doubt anyone would like them. They straight up look like those awful hybrid jordans
Haha You got a point
Same with the yeezy 750, 700, 500 the first 350s. They're all pretty ugly. And would be trash if kanye didn't have him name on them. The V2 350s are the only decent ones, but even then, they're pretty much a ultraboost ripoff.
@@gilbertoflores7397 350s look nothing like the ultraboosts bruh
Gilberto Flores bruh u r clueless
@@gilbertoflores7397 I actually like a lot of what his adidas line has done. Some of it looks like crap but that's because kanye is so willing to be experimental.
I thought this channel had like 500k subs and then I finally looked at the sub count today... 90k only???? These people need more credit!!!!!
Haha Let the people know! Thanks man
You guys always make the best videos
Thank you for saying that 🙏
love this video! What's the background sound if you don't mind me asking?
Did you show an old Eastbay page for 94, pure nostalgia, I still order from Eastbay til this day after 30 yrs...
Man Eastbay was the best!
I wish you could post videos like this one every single week
Me too man 😂 If I was making enough money I could hire a team to help me with the editing
As they say history tends to repeat itself and now we no longer have adidas Yeezys
Yes and NaziBoy is keeping a low profile at the moment
I’m at the garden playing 1 on no one. Say what you want about this man, he is brilliant!!!
Awesome video! I feel like adidas capitalized on Kanye after realizing they messed up with Kobe and Lebron, crazy how they could’ve had them along with kanye and his lineup. I see just as many people now walking around in yeezys instead of Jordan’s too 👀👟
Thanks David! Yeah man, Nike dropped the ball with Kanye big time. He’s a billion dollar brand now
NachoAverageFinds not gonna lie in my opinion the ultra boosts and adidas products are super comfy and last longer too. I don’t have a pair of yeezys, but they’re definitely on the incline. Keep up the great work guys. 👟✊🏽
After watching this, I feel like Nike didn't also gave Kendrick Lamar more collaborations. He also deserve it. Another informative clip. Thumbs up!
I agree! Thanks for watching Nigel
Yeah but they have enough Travis collaborations
The blink colorway is the goat
Hell Yee
I'm a simple guy, I see a new nacho vid i click and i click thumps up too! Another great Vid!
Man thanks so much!! You have no idea how much we appreciate that
If the Yeezy 1’s retreo’ed I’d buy them. They’re one of my favorite shoes of all time and I just can’t spend the $6,000 dollars on them
Yeah man me either haha I couldn't even pay 500 for them
Can you guys do a video on the history of Saucony please? Much love!
I think they should do a "By you" version.. people would be happy, sneaker stores and Nike would both make bank...
Ohhh that would epic!
Yeah. Those blinks are amazing. Definitely a big disappointment yeezy and Nike had to get tough with each other. Hopefully we can see those retros one day.
It would be interesting to see how people would react to a retro
Really great to see y'all grinding my man. Y'all deserve way more viewers❤️
Thank you mang! Really appreciate you
Another banger of a video boy's BUT it hurts that ill never have me some of those sweet red October's 😭
hahah Aye you never know, you might have a chance at some Off White Red Octobers
Good content
Thanks! 🙏
I've never liked the Air Yeezys....but damn bro, your story telling is brilliant, just about made me like em 🤣 You guys rock at this. Thoroughly enjoyed man - thank you 😊
As someone who got into sneakers in a post Red October, Post 350 boost world it's impossible for me to not give Kanye praise. People say Nike is doing Travis like they should have done Ye, but Travis ain't got his own shoe yet. He's only doing collabs.
amazing video
Thank you man!
your videos are the best
Thank you bro
This channel is under rated
I appreciate that man
How did Nike not learn from their blessing they had with Jordan?
I know right? I guess they’re just too big
And the resell prices are about to go waaaaay uuuuuppppp again 📈 thx 🤣
hahaha I wish we had that pull on the market but we don't. I'm flattered tho
Ay next video has to be about the adidas yeezy boost. PLEASE ?
Definitely plan to do one in the future thanks!
I think they should just release the scrapped oreo pair instead of ruining the existing Air Yeezy resale value.
Those are dope! If I had more time I would've went through all the samples but it would've took longer to produce the video
I always love to learn about different sneakers
Haha, this is really dope, I'm waiting for Kobe part 2
It’s coming 💪
Can u make a history video forte the am 360’s (obv from 2006) ??? 🙏🏼🙏🏼🙏🏼
I once came across all 3 colourways at my Nike outlet, selling for $80+ 20% off, but brought 3peat 8's and Laney 14's instead. Dohhhhh.
There were no size 12 Yeezy's, but I didn't even think about reselling.
On a side note I put Air Jordan 8 Ray Allen's back once because they wouldn't give me 20% off, dohhhhh.
Nice vid
Thanks man!!
They need to retro these I love the style of this shoe if I didn’t have Kanye branding I would still wear the Nike Yeezy 1 and 2 because they are my favorite yeezys
FINALLY!
now just gotta wait for the adidas side of yeezy, teased since the ultra boost vid 😭
Haha Definitely will be doing that one! This is just the beginning
@@NachoAverageFinds hell yea homie, hyped to see what you got next for the yeezy line, love your vids
Yes, they should absolutely retro the Air Yeezy 2, not just so I could potentially get a pair, but so it would devalue the originals, which would amuse me out of spite.
Subscriber from Turkey 🇹🇷🇹🇷
We global ;)
NachoAverageFinds yes sirr
yes me too
hello! im here to correct you for a certain minor part of the video. the air yeezy wasnt the first collab between nike and a not-athlete. in 2007 the nike sb dunk high MF DOOM was released, which is 2 years before the air yeezy I came out.
Did you make a new channel for all your Ross finds ?
Nathan Vanhook was a teacher at my middle school before he went to Nike! He was the Marketing teacher
He said " I go to the Garden and 1 on 1 no one."
Haha Classic Kanye
He had the chance to say “these the red October’s” and ruined it
lmao
7:51 “…and according to Yee”
you played the willem Verbeeck song at 8:23
😂😂 We both use Epidemic Sound for royalty free music
Lol the down payment for a house on your feet!! They should have been regular sneaker prices he probably would still have them stores 🙇🏿
Imagine walking down the street in a pair of these in 2020 haha
the red octobers are one of my favorite shoes ever just because of the way they look.
I love the air Jordan 1 off whites but way too expensive also can you do history of the addias NMDs I’m a new subscriber
As always THANK YOU 🙏
To be honest I’ve been in the Sneaker Game since 2003/2004 and I’ve loved sneakers since the 90’s as kid. Being collector/reseller I love THE CULTURE of sneakers no matter Nike, Jordan, Adidas, Puma,Diadora, Pro Keds, Reebok etc. so I’m in LOVE with ALL BRANDS but as far Retroing the Yeezy that’s BIG NO! NO! Why? I mean think 🤔 about let’s say right in 2008/2009 You had a pair of AJ 3 2001 You were the MAN/WOMAN!!! Why? Because they were DS(DEADSTOCK) so if you ever decided to sell them Used/New you get some good Money for it. Fast Forward the last 10 years how many Jordan/Nike Re-Retro have they brought with the Jumpman or Nike Air Logo??? The 3’s, 4’s,5’s, 6’s, 11’s What happens to a 2001 AJ 11 Columbia vs 2013 AJ Legend Blue the 2001 value it drops NO??? I get that old J’s came with a Retro Card n Great Box and the new Ones well they trying to upgrade their quality. Look at it Flight Club NY the Originators of Reselling, now you got Stockx, GOAT, Stadium Goods, etc. The exclusivity and value of sneakers is LOST n GONE in my opinion.
Another Perfect example would be the rerelease of these Nike Dunk Low(Brazil, Samba Red, College Colorways, and the Champ Color)( I get that Travis Scott and Migos bringing it back but NIKE has run out of ideas 💡?) from the early 2000’s I’m not saying that’s not cool but why do that???? They were grails in the 2000’s whether people knew it or not, now Nike goes to the vault and brings them back 🤔🤔🤔
A pair of Nike Air Force 180 Union 2005 just sold for 1000 on eBay that I was looking at. The price is EXPENSIVE don’t get me wrong but 15 years in storage and it was a limited release at Union in L A someone like me in NY that was a 19 years old when those were released I have an opportunity to possibly buy them, whether I can afford or not or if they sell out before I get the chance to get them is another story. But I don’t like when Nike goes into the Vault and brings back DEADSTOCK Jordans or Nike. What they did with Jordan Brand was TOO MUCH in the 2010’s.
Giving deals to non-athletes that real don’t design or probably don’t care they just see Jordan and Check(with expectation of Virgil and Travis they have DOPE Shit, Not everything some stuff in my opinion)
Drakes OVO Jordan TRASH 🗑
It’s just his record label with on the shoes. I get it he’s trying to do what Jay Z did with the Rocafella AF1 but you’re NOT HOV!!! N OVO is certainly NOT ROCAFELLA at ALL!!!
Do I think 🤔 they should bring back the Nike Air Yeezy, NO!!! What do you think 🤔???
Thank You 🙏😇NachoAverage
Can’t wait for the NEXT VIDEO!!
Many Blessings 😇🙏
Yooo Thanks for leaving this thoughtful comment. I can see both sides of it. Retro'ing the Yeezys could be bad in some ways but I think most people would really love a retro. It will probably never happen though because of Nike and Kanye's relationship. Thanks for watching Lazaro!
Even if they did a retro of the Air Yeezy II, it would still sell out again in seconds, likely in a very limited batch.
The last beat on this vid is 🔥🔥🔥
Who is that?
big kanye fan but was never a fan of the air yeezy.. love what hes doing at adidas tho each new shoe feels like the future but also of the moment def feel like the switch was necessary
I know Kanye recently said that Nike should retro his Nike shoes but I don't know what legal issues are at play here. I would love a Solar Red retro.
Yeah haha He would probably demand a big cut from it 😂
Very good video,I just love the Air Yeezy.
Greetings from Pakistan 🇵🇰
Thanks man! And peace to Pakistan 🇵🇰 ❤️
Make a vid on Jordan9s or timberlands.
The Air Yeezy 2s are Kanye's magnum opus. I like his Luis Vuitton collabs, a lot of his adidas stuff, but I don't think he'll ever top them.
He's got some tricks up his sleeve i think
@@NachoAverageFinds With the Yeezy design language as it stands with it's organic shapes and muted colors I just don't think he can top the vibrant, geometric Yeezys of yesteryear.
That said, Kanye's infamous for being a wildcard, defying odds, so I hope this comment ages poorly.
"Ill go to the garden and play 1 with no one" ...... fuck.... ngl... iconic lil rant snippet
My favorite Yeezy shoe of all time is the Nike Yeezy 2 Solar Red. It's a stunning shoe. A big time Grail for Me.
The Air Yeezy Blink is my Holy Grail.
Those are some great grails to have man 😎👍
So the nike swoosh isnt glow in dark only sole?
I love the shoes myself, especially the Air Yeezy 2 solar red, they should retro because I hate seeing shoes going for thousands that were only worth $150 at a time,if they retro the shoe they would go for $200-$230 now that’s because of inflation, I hope they do because their an iconic sneaker that people should be able to enjoy without having to pay a couple racks for.