Crowdfunding Advertising Mistakes & How to Avoid Them

Advertising can be one of the most rewarding yet challenging parts of a successful crowdfunding campaign. It's also not something you can learn overnight. This week you'll be benefiting from Tom's 10+ years of advertising experience and all the mistakes he made along the way. He'll also be joined by Kevin Liang, founder of Aqua Design Innovations and LaunchBoom Growth Strategist. Kevin has launched 7+ crowdfunding campaigns and raised millions on Kickstarter and Indiegogo. You'll have a unique chance to learn all the potential pitfalls of crowdfunding advertising and the best strategies to take your advertising returns to the next level.
Here’s what you will learn:
How to avoid costly beginner’s mistakes while building an audience
How to uncover large new “starving crowds” of prospects who are eager to back your campaign
How to use psychology to easily write mouth-watering copy that converts
How to avoid the really dumb mistakes behind almost all failed ads (This alone can assure your ads will perform 100% better)
The biggest advertising budgeting mistakes and how to avoid them
How to use imagery to boost your sales (And why wrong imagery can kill your profits!)
The pitfalls of working with the wrong agency and how to select a good advertising agency
And much, much more!

[@nunya9274]

I can't believe I missed thus live but I'm watching now👍💝👍

[@christopherarmstrong2710]

Great presentation, thanks for sharing!

[@christopherarmstrong2710]

5:20 Advertising economics
9:00 ROAS is only directly tracked, it doesn’t take into consideration your ranking within the platform you’re on, or the organic traffic that also brings.
14:00 2 Mn - 3 Mn audience or less is sweet spot. Stay away from targeting audiences that are too broad. Takes weight off of FB algorithm and lets it really shine.
29:15 Page design: Big images, big simple text, as few words as possible
38:00 Picking the wrong ad agency. Jellop is the best for Kickstarter, but are not so transparent with data. Find someone who you also really enjoy working with - that’s one of the reasons for taking the hard route of entrepreneurship, is getting to choose who you work with. It’s important that you never take that liberty for granted. A partner that has your long-term interests in mind is super important.
42:30 Email lists & databases. Jellop has one of the biggest lists in the agency business. Every campaign makes an agency smarter and smarter.
50:45 Financing / loan companies
1:11:15 Bundling is a great way to increase AOV (average order value)