Preferring to buy local cars is norm in the world , including Germany. But foreign automakers must outperform the local brands, and attract the local buyers in terms of better price-to-value or more advanced technology or better serving the local needs and wants.
Not in China. Cheese consumers have been preferring German and Japanese cars for decades until very recently Chinese cars got better than foreign brands. Chinese consumers have no patriotism they are pragmatic.
The GDP per capita in China is one fifth (20%) of the GDP/capita in the West, so it is understandable that they will choose a cheaper vehicle. The average cost for an EV in the US last year was $55,000. An economy EV by BYD is priced around $12,000. Also, Chinese auto manufacturers are more innovative and consumer-oriented.
They are in the deep. The only reason there are still somehow okay is because of centuries of industry. Just wait few more decades and see how they will be behind most of asia
@@dirtyharry6297 In my opinion the german products are considerably worse as the consumers were used to. Especially now most of the german cars you have to pay a premium price and you get a bad/average quality for the money comparing with the competition: chinese, koreeans, japanese cars. I was shocked to see when I went to a VW dealer to get an offer for a Golf and they offered me a price of 48k eur (with average options nothing special).
@@dirtyharry6297 Not really... Their Entry Level products are very low quality. BMW 3 seires, Audi A4 and 5, Mercedes C class or their small SUV. Cheap Plastic Interior, noisy cabin but cost 50% more than cars of its same class. Their Upper Level are very nice, but not everyone can afford those.
We had a Tigaun 10 years ago. We looked at the same model today. We found little improvements. Fuel consumption just as bad. We have to type in the navigation system. It has a auto-parking system, but the salesman told us don't bother. People like this simply put the blame on others, false balme too. Mercedes and BMW in China enjoy same benefit as local manufacturers.
No whataboutism is needed on this. It doesn't matter whether western countries did it or not. Nations will put their national interests and companies at first and above any other country's. This lady's statements are just cringeworthy.
So sorry to say, but it seems like she has no idea! German EVs are so basic in terms of software and battery’s technology! On top of that the quality of german EVs such as ID3 or ID4 or even mercedes EQA is sooo poor! Plus they are very overpriced… i totally disagree with her!
This women is a lobbyist. Crediting her as an expert - Director, Center for Automotive Research - is not in line with the values of a tax financed public broadcaster. Believe me, DW. Add the necessary information please.
After watching the video, I have to see something from the bottom of my heart as a Chinese. This lady doesn't understand the Chinese auto market at all. Her views are full of Western imperial chauvinism. At the beginning of the video, she laughed contemptuously when she talked about "to make China great again". That is a sign that she looks down on anything happening in China (Asia or Africa ). Young Chinese consumers are becoming more and more realistic and more and more pursuing cost-effectiveness. Chinese domestic brands and Tesla's designs are more attractive to them. Another major reason is that the interior design of German brands is seriously outdated, and even slightly luxurious configurations (digital systems) have to be added to the price. This situation is exactly the same as the evolution of the mobile phone market ten years ago. I hope German manufacturers can learn from this lesson. It is not about government subsidies or country differences. It is about better consumer-friendly design.
"to make China great again" ? ~ "Make America Great Again" (MAGA) is a campaign slogan used by American politicians. It was first used by Ronald Reagan during his 1980 presidential campaign. The term was created in 1979 during a time in which the United States was suffering from a worsening economy at home marked by high unemployment and inflation.~ Look she is so much influenced by America politicians in her thought.
Euros don't even understand the US market. They sell their overpriced unreliable cars like the fiat 500e or the BMW i3, which are far behind domestic cars. And they expect Americans to pay high prices just because its from Europe. Their only strategy is to rely on branding, not value.
@@dougzhao dougzhao -- thank you for the clarification and insight. I wanted to ask you how much a young urban person would be willing to spend on a new EV in China?
@@tromboneJTS EVs prices vary from 10K to 50K$ in China. While I think most of the urban young generation targets the first EV in the range of 15K-30K$
As a European living in China since the beginning of the transition to EVs, I can't agree with much she is saying. There is so many attractive Chinese EV models, at great prices, that it is only reasonable for consumers to buy them. It has nothing to do with some sort of tectonic shift in patriotic spending. It would be strange if the Germans maintained market share with all this amazing competition.
@@wongcw08 She studied Mandarin in China back in 1991 and has lived in China most of the last two decades. That makes some of her statements quite bizarre and indefensible. She must have an alterior motive.
Uk mechanics tell me the modern bmw is full of plastic parts which are made in china. So why would Chinese consumers pay a premium for "German quality" when they know the parts are plastic ribbish built in a factory down the road?
exactly! the prestige and German design and tech is completely gone! Why would a chinese person buy a more expensive and worse copy of their chinese cars ?
This is the truth, just check out some bmw from the 80, 90s. Decent quality, high tech car at that time and still running smoothly with good service. Now they are selling badge not cars.
Everything is made in china. I bought a bike pump from Bosch that cost me twice as much as the one from a very good brand Xiaomi. When the pump came there was "made in china" written on it 😅😅😅😅. I sent it back and got the one from Xiaomi for half the price and it has been working perfectly for the past 3 years
@@samlatooni yeah totally. I think my phone is Chinese, Xiaomi redmi note something. It was cheap and does the job nicely. That's the point though.. if BMW had exactly the same product built in the same region of china, I would pay a premium for a their BMW branded product either. It's why I don't own anything Apple but that's another bar fight.
It’s ridiculous the amount of hate China gets because Europe and America got lazy in their manufacturing. China is the leader of innovation and those subsidies benefit people so much domestically and internationally how could you hate on that.
@@kyroncardwell5437 Europe and the US are no longer optimal regions for the heavy lifting within the automotive industry. They should focus instead on research , innovation and software.
@@tromboneJTS you’re correct. As an US citizen we have literally stalled when it comes to innovation. My Asian and African brother and sisters are developing a work force that US and Europe can’t compete with to be honest. It’s wonderful to see the developing countries prosper
EV is al about the battery which cost about 60% of overall cost. it's all about software that controls the flow of electricity and the software that controls the car. German automakers have some but not all. Xiaomi came out with its car in less than a handful of years. whereas Apple had to close the curtains on its EV. China has the complete supply chain, which is about 10000 EV suppliers.
@@mingouczjcz3800VW uses German made batteries, all assembled in Germany with the Golf, ID.3 , ID.7. Only China make rip off and even vws sold in China have German components only assembled in China but worse build quality.
lol, this woman shows you exactly why European automakers are falling behind. They can't believe that Chinese EV brands have better technology. I doubt this woman has ever driven any Chinese EV. She even thinks Japanese card brands still have better technology than China. Come on. Japan doesn't even have an EV brand.
Ms. Keim is utterly clueless, with her head buried in the sand like the entire German car manufacturing sector. The whole industry is on a fast track to extinction-prices are sky-high, and quality is stagnating. Just look at the latest BMW and Porsche models: they’re packed with plastic, yet they’re charging four times the price of Chinese cars.
China turning out better products. As an American even we see that. Look at Apple declining this year with weak iPhone sales. Look at Wukong vs other games sales this year. The western world gotten lazy and want to over charge for their products with no innovation. We are going to fail big if they don’t get back to their roots and align with people wallets. Last part Congrats to China, you guys worked hard for this moment.
The US is far ahead of Europe when it comes to innovation. We have Tesla and so many self-driving startups. The Euros are literally just relying on their branding to sell cars.
Yes absolutely, this lady out off the Dudi Thinktank has no clue regarding the technical features of the top line Chinese cars. They are far ahead compared with the german alteisen.😊😂
Of course she would say that. It gives her an air of superiority because the modern automobile was "invented" by the Germans. Seriously, she is delusional and out of touch with reality.
The Chinese consumers now can buy well built, high tech, affordable cars for great prices. They no longer need to buy overpriced legacy brands who's been ripping them off for decades.
Did this fräulein forget VW scandal or she was glossing over German automotive corruption 😂. As a previous owner of German car, they are nothing more then a pain in the neck especially there repair shops.
If there is a “Chinese” first culture in China, then why are those Chinese cars competing so well with other vehicles outside of China? Is price the only factor, because even with tariffs the Chinese cars are still selling well.
As a Chinese. My first ride was a Volkswagen back in 2007, then I upgraded to a Honda MPV in 2013. My third set of wheels was an Audi Q7 in 2020. And for my latest ride in 2024, I went with an AITO M7-an all-new SUV with smart driving tech and deep R&D from Huawei. Am I just getting patriotic now? Nah, it's all about safety, reliability, brand quality, comfort, and smart features. Back in the day, Chinese cars didn't quite hit the mark for me on these fronts, but now they totally do. I got a setup that's on par with, if not better than, a Mercedes-Benz GLE for half the price of my Q7. Top-notch interior quality and L2+ smart driving features included. Nobody makes dumb buying decisions just because they love their country, and you won't find Germans overpaying for inferior German cars out of patriotism either. Because, hey, our wallets are honest, whether you're from Germany or China.
The demand for German cars in the Middle East, especially the Gulf countries, will be affected for ethical reasons. Personally, I was thinking of buying a BMW or a Mercedes, but now I am thinking between a Changan Uni-K or a Hongqi E9.
Isn’t the saudis planning to subsidize ice cars in Africa to keep oil demand high? I don’t think most think about ethics while buying a car, even with lulu elon people keep buying teslas.
@@divinvarghese3501 When you see German police living up to their fascist tendencies and arresting children for holding Palestinian flags, you are less inclined to support Germany financially.
She is on to something. In the West we don't dictate what car brands the citizenry should drive, maybe you disagree because you are a citizen of China.
If the price is higher with lower technology, will u buy? It is not what the government wants us to buy. Yr money, u decide. BTW, I am not a Chinese. U need to wake up too.
If the price is higher with lower technology, will u buy? Yr money, u decide. China government does not ask her citizens what car to buy. I am not a Chinese. U need to wake up too.@rogermartinez78
I think these reporters need to understand Chinese consumer psychology. As a Chinese person myself, I used to drive a BMW (it was my dad's) and have a few friends who are pretty into luxurious German cars. The main reason why people buy these cars are exactly because they are luxury - a show for status. Nowadays in China however, a X7 or even a G-Wagon will not necessarily signal status to people. If rich Chinese want to show off, they will buy the latest, coolest BYD or Zeeker. Sorry for my German friends, but these brands are not special anymore, so, unless you innovate and compete, you will be forgotten soon.
But can you explain why? Besides the nationalistic aspect because most in Europe especially old people aka the people with money imo still care about the brand even if there’s better cars out there, same reasons people buy iPhones despite Samsung and Xiaomi been more popular and same is happening with western fashion brands.
@@santostv. Because they lack features people want. Chinese EVs have all sorts of features tailored for the Chinese consumer. For example there's videos going around of people singing to each other while waiting at the traffic light using the built in karaoke machines in their cars
@@santostv. Price also matters. European cars are more expensive in China than in Europe because of tariffs. Adding that to the already high price of luxury cars, it would make these brands exclusive to wealthy Chinese consumers. Right now the luxury lines of Chinese native brands seem to be a better alternative to German brands - you get better features for less price, plus the whole nationalistic reason to support native.
@@atlas9001 Shouldn’t the rich people not worry too much about money,for example I can afford to pay more to get a foreign brands with what consider nowadays worse features or is the history of economy being in retraction that worrisome? Because from my understanding Asians although they like to save and being penny pinchers they also like to brag ,again although it might change in the eyes of most consumers still have the perception of them been expensive in my country, the new ones i see, are driving by what appears to be business owners of some kind like always, young people try buying the 90s ones or the entry level 10s one but Germany in their are cheaper and their second hand market is better so probably can afford newer ones. About the features I understand been a problem for vw because they have broad market appeal so not having karaoke is a huge mistake and other tech features that Chinese consumers but with “luxury” car brands I thought it wouldn’t be a big problem. But what do I know nowadays some people think Tesla is a luxury brand 🤷♂️, thanks for explanation it further, good luck.
In Australia there is no VW EV models sold here. If you build what customer wants , then they will buy them. Germany companys are behind on innovation is the major reason people all over the world are not buy Germany EV.
Here are the reasons why EVs are widely accepted by Chinese new generation: cool cars 1)good looking; 2)modern inside furniture; 3) funcy functions like: refrigerator, karaoke, massage chairs, drone dock on the roof, etc; digital cars: 4)android based software system that offers digital life (command everything in the car by your voice; talk with AI assistance that similar to chat-gpt); 5)auto-parking & an average of level 3 auto-driving; affordable cars: 6)driving cost is much cheaper with EV(fuelled by electricity); 7)almost no need for maintenance compare to the oil car； 8)much affordable price ranging from 20000USD ~ 70000USD(in China);
Germany, its automotive industry, and its premium brands benefited for many years from the demand and advantages provided by the Chinese market. However, the game has changed, and Germany is no longer at the forefront of electric mobility, as China is. Not only in technology but also in the speed at which Chinese management makes decisions, a fundamental differentiator.
It is very disappointing that the German does not understand what is wrong with German made car. Previously, German engineering was admired by so many people but now the German car companies look for big profit with no good cars. The customers are clever and they don’t part with their money with no good products. Wake up to the fact.
Not just in China, in my country people no longer see BMW & Mercedes as luxury brand. There was rich people who proud of BMW & Mercedes, now those people are getting old, today's generation prefer high tech than luxury but affordable price is the main factors. Now, we often see people use Japanese, Chinese cars, German cars are almost extinct
In Automative Show in my country, i ask 7 years old kid "wich cars do you like?" He confidently pointing his finger at Chinese EV with attractive & modern design.
her comment is interesting, she didn't admit Chinese car has so many feature for way lower price, instead, she is saying Chinese spend less because of spending power . wow, it seems so easy to get a high paying job in Germany or Europe for knowing nothing!!
This lady is talking nonsense, as a Chinese who doesn’t want to buy Chinese EV, even I can tell you the reason Chinese are buying it own EVs are mainly because the technology advance in the software side of the vehicles and the cost effectiveness. These are much better than other international manufacturers. 😂😂😂😂
I have a combination of German, Japanese and American vehicles. I do enjoy the driving experience of the German cars but when it comes to maintenance, they can be annoying. The Japanese vehicle which is an Infiniti seems to be a balance of fun to drive and easy on maintenance.
She is all over the place with her statements. 3:29 she says technology from the German automakers are already suitable to meet Chinese consumer needs and then at 10:52 she admits the German automakers need to improve their technology to meet the digital needs of Chinese consumers…
The explanation that Chinese buyers don't buy foreign makes is utter and total BS. The fact that Tesla is selling well in China contradicts what the director lady is saying. German BEVs are still in their infancy and first generations. Tesla has had a 20+ year head start and it's very hard to catch up, let alone surpass them. The German legacy auto makers and their automotive industry are done. Complacency led to their downfall.
Yes there's a decline in market share for Tesla. Chinese EVs like BYD are taking up huge portions of their sales. Including german carmakers. Thats the whole point of the video... 😂
You should not think DW is a high quality media. If you look more, you will know they are very biased and nonprofessional journalism any more! Maybe we should say who talk about journalism anymore!
The main issue for all European manufecturers are the batteries and their quality, density and pricing. This is the main price difference, not the subsidies. China is almost monoloy in the area of bateries.
Dear oh dear, the fact is everyone is avoiding some pretty poor quality Mercedes e brand, it's so bad MB are stopping production & going back to the drawing board!
It is not only in China that BMW and Mercedes are struggling. In South East Asia where i live, they are struggling as well. People are adopting EVs fast in this region due to lower running cost and EV friendly policies. Mercedes and BMW are not the brands people associate with EVs. People pay premium for German engineering but people do not believe German engineering is superior in EVs.
If the German software quality is so good, as the interviewee states, then why is VW now putting Chinese software in its Chinese market ID3's, which out of interest was only about €15,000 in China. Also they sold the Mk1 Santana for almost 40 years in China, perhaps you could ask her how this helped build their brand with the Chinese consumer.
if these thinktank are what the german car industry are listening to, no wonder they are so behind. not lacking in technology, on par ? she's so out of touch damn....
China is simply making better cars now especially electric vehicles. They have become a superior manufacturers of car tech. It's hard for the old gaurd to accept
China should look at the two World Wars to understand the real culture of Europeans. They are doing themselves harm. The tariffs harm their own industry. The many untrue things told in this video is not worthy of my response.
China first mentality is good for the people in China. It's amazing how the west gets uncomfortable when historically pro western markets switch to supporting their own. I'm for it. We are seeing the same thing in South Africa. There are a lot more Chinese vehicles on our roads with great value for consumers. Compete or be eaten.
The Chinese Government encourages the buying of EVs which is what experts say we should pivot to. European EVs are no match for Chinese makes. And then there is a huge price difference. So why should the Chinese consumer pay more for a European make when a Chinese make is as good.
It seems she has no clue, in particular stating “on technology, the Germans, are already on par”. And she pretends to be an automotive expert for China, while most young Chinese reject buying German cars because they lack modern digital technologies and are seen as cars for elderly.
It is disappointing to see a German auto industry expert blaming the Chinese government for the declining sales of German cars in China. As someone who has owned several German cars, I am shocked by the arrogance and ignorance displayed by this expert. German automakers are struggling in China due to their lag in electric vehicle (EV) technology and smart features, falling behind domestic brands like BYD. In 2024, from January to September, China produced and sold over 21 million vehicles, with domestic EVs surging. In September, only two gas-powered German models made the top 10, while Tesla Model Y and four BYD models dominated. The rise of innovative, affordable Chinese cars highlights the challenges German brands now face in this market. German auto industry really needs some other politicians, experts or engineers to do the real work on the ground!
Sorry to bring this up but the Mercedes benz model had too much of a high price tag and so little to deliver, one must be mentally damaged to buy one German and Japanese electric vehicle as of this day. Korean, Tesla and some Chinese has better range and better ways to recharge the vehicles, and the design is better. German cars really cheap out on the product and they think the brand will carry their sales.
Isn't the problem the obligation for 100% electric cars in 10 years that is oligating the car makers to increase their prices to have money to R&D and turning it overpriced? Should they not have subsides as well? They never say China has literally 1 billion people to help the R&D.
The interviewee's attitude sums up what is wrong with the German car industry and if they keep heading in this direction we will see more than a few Nokia's. The lady interviewing is more knowledgeable than this so call expert, I expect more from DW.
But it was fair for them to exploit the Chinese cheap labour and the Chinese vast market for more than 30 years. Now because they are unable to compete with the Chinese that it becomes suddenly unfair.
This woman doesn't know what she's talking about. German carmakers are struggling in China because they don't make what the Chinese want. The Chinese want EVs and MB and BMW have inferior products compared to the Chinese companies. Clearly she doesn't want to say that about German carmakers. But to say the economy in China is bad doesn't explain why BMW sales are down and Tesla sales are way up
USA auto makers also believe that their Mustang, RAM, Chevy, Ford, are chart popping materials. They are so hot that US government needs to step in to protect them from going bust, hence the tariffs. As for the female expert, she still believes in the "golden eras of German auto industry". I wish her sweet dreams.
so hypocratic, lets make china great again. why not.??? German mercedez for 300 km range cost 60000 euros. while excellent Chinese brand for 30000 euros give you more than 500 mks range, and technogically more superior to German brand.
this expert dosent know much about vehicle technologies. huge differiator is german vehicle's UX can't catch up with new generation of customers needs in China
Rationalisation is never an answer to any competition. Germany has been master in auto industry and must take steps to take back its seat by improving quality and reasonable pricing for a better competition in market.
So you are imposing a 38% tariff on chinese-made cars to protect the domestic car industry, and then blaming the Chinese government for subsidizing its own strategic domestic industries? Western hipocrisy at its best.
Nah. Made in Germany quality with German prices. Their evs are an absolute disaster. Like that recent mega fire caused by a Mercedes ev in a basement in SKorea that destroyed 140 cars parked there. SKoreans are now hesitant to transit to ev. Evs have been around here for 2 years now. I have seen two fires so far and both involved German brands. A Mercedes EQS and BMW i8. Both top luxury cars.
Wow, this woman should be sent to China for a few months to study the EV market here in China. Then, she will know the real reasons why Chinese consumers are not buying German cars that much as before.
People might like to know that VW were selling the ID3 in China for €15,000, so I'd assume they have also benefitted if indeed there are any subsidies.
Just look at the overly complicated German vehicles, often not meant for long-term ownership. If lack of reliability and longevity yet with higher prices are why buyers are walking away from German luxury cars.
2:40 So when German buy German cars it is Patriotism, and Chinese buy Chinese cars are chauvinism
ationalism
Preferring to buy local cars is norm in the world , including Germany. But foreign automakers must outperform the local brands, and attract the local buyers in terms of better price-to-value or more advanced technology or better serving the local needs and wants.
Not in China. Cheese consumers have been preferring German and Japanese cars for decades until very recently Chinese cars got better than foreign brands. Chinese consumers have no patriotism they are pragmatic.
The GDP per capita in China is one fifth (20%) of the GDP/capita in the West, so it is understandable that they will choose a cheaper vehicle. The average cost for an EV in the US last year was $55,000. An economy EV by BYD is priced around $12,000. Also, Chinese auto manufacturers are more innovative and consumer-oriented.
@@tromboneJTS cheaper doesn't mean inferior. Often cheaper Chinese EVs are higher in specs and quality than German ones.
Double standard is DW's best narrative method.
IF this lady is considerd an expert, the German are in more trouble than I thought..
😅😅😅😅 Madness
So true
wow, so true, it has lost me from the start. She is intellectually lazy with the same excuse.
She is clueless
They are in the deep. The only reason there are still somehow okay is because of centuries of industry. Just wait few more decades and see how they will be behind most of asia
This attitude is the reason why Germany automaker struggling, blaming on other than improving their product.
Product is good, but they can not match the price with cheaper producers, which are very good quality nowadays. Chinese and Koreans in particular
@@dirtyharry6297 In my opinion the german products are considerably worse as the consumers were used to. Especially now most of the german cars you have to pay a premium price and you get a bad/average quality for the money comparing with the competition: chinese, koreeans, japanese cars. I was shocked to see when I went to a VW dealer to get an offer for a Golf and they offered me a price of 48k eur (with average options nothing special).
@@gordonnorris4202 😳Its a history repeating! Remember Nokia as a dominant..?
@@dirtyharry6297 Not really... Their Entry Level products are very low quality. BMW 3 seires, Audi A4 and 5, Mercedes C class or their small SUV.
Cheap Plastic Interior, noisy cabin but cost 50% more than cars of its same class.
Their Upper Level are very nice, but not everyone can afford those.
We had a Tigaun 10 years ago. We looked at the same model today. We found little improvements. Fuel consumption just as bad. We have to type in the navigation system. It has a auto-parking system, but the salesman told us don't bother. People like this simply put the blame on others, false balme too. Mercedes and BMW in China enjoy same benefit as local manufacturers.
@0:18 So it's unfair for China to prioritize its own companies, but it was fine when the West was doing it for decades.
This
The west=good
China= bad
70% profit for shareholders
The west wants to decouple n so they get what they wanted😅😅
No whataboutism is needed on this. It doesn't matter whether western countries did it or not. Nations will put their national interests and companies at first and above any other country's. This lady's statements are just cringeworthy.
German Ev are no where on par with the high end Chinese EV but at double the price with less contents.
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Sadece bazıları değil heosi üst düzey ve dediğin gibi inanılmaz iyi fiyatları var.
So sorry to say, but it seems like she has no idea! German EVs are so basic in terms of software and battery’s technology! On top of that the quality of german EVs such as ID3 or ID4 or even mercedes EQA is sooo poor! Plus they are very overpriced… i totally disagree with her!
drive eqb on autobahn the handling is there but 164kmp software top speed ... that is a joke
She is most likely a paid actor anyway.
@@MultiYlin I do own an EQA, and the build quality is terrible! The top speed of 164 kmh is a tragic story for its own…
Hello Chin.
They’re better than the Chinese cars, but of course, they can’t compete in that market.
This women is a lobbyist. Crediting her as an expert - Director, Center for Automotive Research - is not in line with the values of a tax financed public broadcaster. Believe me, DW. Add the necessary information please.
Thanks for that information.
You right. That's why this industry is in turmoil - lobbyist and lies
This woman knows nothing about cars period .....she is just a propagandist.
German car industry really in trouble if they listen to this woman.
She is quite delusional, confused by MAGA junk terms when imagining the Chinese market reality which presumably she has not yet paid a visit.
😅😅😅😅😂😂😂😂
Very well said.
😂😂😂😂
China is doing unfair competition because the Europe is losing. Losers always think that the winner is unfair.
After watching the video, I have to see something from the bottom of my heart as a Chinese. This lady doesn't understand the Chinese auto market at all. Her views are full of Western imperial chauvinism. At the beginning of the video, she laughed contemptuously when she talked about "to make China great again". That is a sign that she looks down on anything happening in China (Asia or Africa ). Young Chinese consumers are becoming more and more realistic and more and more pursuing cost-effectiveness. Chinese domestic brands and Tesla's designs are more attractive to them. Another major reason is that the interior design of German brands is seriously outdated, and even slightly luxurious configurations (digital systems) have to be added to the price. This situation is exactly the same as the evolution of the mobile phone market ten years ago. I hope German manufacturers can learn from this lesson. It is not about government subsidies or country differences. It is about better consumer-friendly design.
"to make China great again" ? ~ "Make America Great Again" (MAGA) is a campaign slogan used by American politicians. It was first used by Ronald Reagan during his 1980 presidential campaign. The term was created in 1979 during a time in which the United States was suffering from a worsening economy at home marked by high unemployment and inflation.~ Look she is so much influenced by America politicians in her thought.
Euros don't even understand the US market. They sell their overpriced unreliable cars like the fiat 500e or the BMW i3, which are far behind domestic cars. And they expect Americans to pay high prices just because its from Europe. Their only strategy is to rely on branding, not value.
Europeans sell a badge, not a car.
@@dougzhao dougzhao -- thank you for the clarification and insight. I wanted to ask you how much a young urban person would be willing to spend on a new EV in China?
@@tromboneJTS EVs prices vary from 10K to 50K$ in China. While I think most of the urban young generation targets the first EV in the range of 15K-30K$
Buy German cars is right and fair, and Now Chinese buying own brand cars is not fair. What a shame!!!
As a European living in China since the beginning of the transition to EVs, I can't agree with much she is saying. There is so many attractive Chinese EV models, at great prices, that it is only reasonable for consumers to buy them. It has nothing to do with some sort of tectonic shift in patriotic spending. It would be strange if the Germans maintained market share with all this amazing competition.
Xpang G7+ only €25.000
You should be the one interviewed as you are closer to the ground. The lady should spend some time in China.
@@wongcw08 She studied Mandarin in China back in 1991 and has lived in China most of the last two decades. That makes some of her statements quite bizarre and indefensible. She must have an alterior motive.
Uk mechanics tell me the modern bmw is full of plastic parts which are made in china.
So why would Chinese consumers pay a premium for "German quality" when they know the parts are plastic ribbish built in a factory down the road?
exactly! the prestige and German design and tech is completely gone! Why would a chinese person buy a more expensive and worse copy of their chinese cars ?
This is the truth, just check out some bmw from the 80, 90s. Decent quality, high tech car at that time and still running smoothly with good service. Now they are selling badge not cars.
Everything is made in china. I bought a bike pump from Bosch that cost me twice as much as the one from a very good brand Xiaomi. When the pump came there was "made in china" written on it 😅😅😅😅. I sent it back and got the one from Xiaomi for half the price and it has been working perfectly for the past 3 years
@@samlatooni yeah totally. I think my phone is Chinese, Xiaomi redmi note something.
It was cheap and does the job nicely.
That's the point though.. if BMW had exactly the same product built in the same region of china, I would pay a premium for a their BMW branded product either.
It's why I don't own anything Apple but that's another bar fight.
@@khanhhung8959 I own late 80s BMWs and I love them, I wouldn't touch a BMW from the E60 generation or newer with a ten feet stick.
BMW initial quality and performance is great, but when the repairs start, they don't stop and are very expensive every time.
not anymore. current bmw is piss poor quality, everything squeaks and scratches after a few touches
It’s ridiculous the amount of hate China gets because Europe and America got lazy in their manufacturing. China is the leader of innovation and those subsidies benefit people so much domestically and internationally how could you hate on that.
@@kyroncardwell5437 Europe and the US are no longer optimal regions for the heavy lifting within the automotive industry. They should focus instead on research , innovation and software.
@@tromboneJTS you’re correct. As an US citizen we have literally stalled when it comes to innovation. My Asian and African brother and sisters are developing a work force that US and Europe can’t compete with to be honest. It’s wonderful to see the developing countries prosper
BMW & Mercedes were trying to make EV, but the main problem is, Chinese EV are far better and way cheaper than Germany, no one want overpriced EV.
EV is al about the battery which cost about 60% of overall cost. it's all about software that controls the flow of electricity and the software that controls the car. German automakers have some but not all.
Xiaomi came out with its car in less than a handful of years. whereas Apple had to close the curtains on its EV. China has the complete supply chain, which is about 10000 EV suppliers.
Junk cars, highly priced.
Can get a Chinese car half the price, superior quality.
Some cases it's like 1/3 the price or less.
The opposite
Over 100 chinese ev companies, 0 use german batteries,softwear,platform,etc; on the contrary.
Even tesla uses chinese batteries.
Audi is using Chinese software, battery and EV platform and VW is using Xpeng's software too.
@@mingouczjcz3800not true
@@mingouczjcz3800VW uses German made batteries, all assembled in Germany with the Golf, ID.3 , ID.7. Only China make rip off and even vws sold in China have German components only assembled in China but worse build quality.
But most of them are losing money badly, also some well known players such as XPENG might not exist today without Tesla open sourced patents.
lol, this woman shows you exactly why European automakers are falling behind. They can't believe that Chinese EV brands have better technology. I doubt this woman has ever driven any Chinese EV. She even thinks Japanese card brands still have better technology than China. Come on. Japan doesn't even have an EV brand.
Japan is still the number one overall cars manufacturer and seller in the world.
@@francoislechanceux5818 😂😂😂Time to update the knowledge mate. It is 2024 not 2004 anymore. Perhaps a simple 10 secs google search?
The Japanese are wisely focusing on hybrids, not full EVs. They will remain on top.
@@WillieFungo they are already not on top.....
@@francoislechanceux5818 No, it is not. Time to update your knowledge. It is 2024.
Ms. Keim is utterly clueless, with her head buried in the sand like the entire German car manufacturing sector. The whole industry is on a fast track to extinction-prices are sky-high, and quality is stagnating. Just look at the latest BMW and Porsche models: they’re packed with plastic, yet they’re charging four times the price of Chinese cars.
China turning out better products. As an American even we see that. Look at Apple declining this year with weak iPhone sales. Look at Wukong vs other games sales this year. The western world gotten lazy and want to over charge for their products with no innovation.
We are going to fail big if they don’t get back to their roots and align with people wallets.
Last part Congrats to China, you guys worked hard for this moment.
The US is far ahead of Europe when it comes to innovation. We have Tesla and so many self-driving startups. The Euros are literally just relying on their branding to sell cars.
3:35 - "on technology, the Germans, the Japanese not so much, are already on par"
BS - German cars have been lagging way behind 😂
Yes absolutely, this lady out off the Dudi Thinktank has no clue regarding the technical features of the top line Chinese cars. They are far ahead compared with the german alteisen.😊😂
Of course she would say that. It gives her an air of superiority because the modern automobile was "invented" by the Germans.
Seriously, she is delusional and out of touch with reality.
The Germans are so way ahead in technology that VW needed to invest in XPeng to get their software capabilities. Pathetic!
Technology on par? DW interviewee quality is getting really low now.
The Chinese consumers now can buy well built, high tech, affordable cars for great prices. They no longer need to buy overpriced legacy brands who's been ripping them off for decades.
Did this fräulein forget VW scandal or she was glossing over German automotive corruption 😂. As a previous owner of German car, they are nothing more then a pain in the neck especially there repair shops.
If there is a “Chinese” first culture in China, then why are those Chinese cars competing so well with other vehicles outside of China? Is price the only factor, because even with tariffs the Chinese cars are still selling well.
As a Chinese. My first ride was a Volkswagen back in 2007, then I upgraded to a Honda MPV in 2013. My third set of wheels was an Audi Q7 in 2020. And for my latest ride in 2024, I went with an AITO M7-an all-new SUV with smart driving tech and deep R&D from Huawei. Am I just getting patriotic now? Nah, it's all about safety, reliability, brand quality, comfort, and smart features. Back in the day, Chinese cars didn't quite hit the mark for me on these fronts, but now they totally do. I got a setup that's on par with, if not better than, a Mercedes-Benz GLE for half the price of my Q7. Top-notch interior quality and L2+ smart driving features included. Nobody makes dumb buying decisions just because they love their country, and you won't find Germans overpaying for inferior German cars out of patriotism either. Because, hey, our wallets are honest, whether you're from Germany or China.
The demand for German cars in the Middle East, especially the Gulf countries, will be affected for ethical reasons. Personally, I was thinking of buying a BMW or a Mercedes,
but now I am thinking between a Changan Uni-K or a Hongqi E9.
Yes, Germany has demonstrated that they are a country that hasn’t learned from its past.
What’s ethical about buying a car 😂
Isn’t the saudis planning to subsidize ice cars in Africa to keep oil demand high?
I don’t think most think about ethics while buying a car, even with lulu elon people keep buying teslas.
@@divinvarghese3501 When you see German police living up to their fascist tendencies and arresting children for holding Palestinian flags, you are less inclined to support Germany financially.
I would too, I love Uni K!
This amateur doesn't have a clue what she is talking about!!!
She is on to something. In the West we don't dictate what car brands the citizenry should drive, maybe you disagree because you are a citizen of China.
If the price is higher with lower technology, will u buy? It is not what the government wants us to buy. Yr money, u decide. BTW, I am not a Chinese. U need to wake up too.
If the price is higher with lower technology, will u buy? Yr money, u decide. China government does not ask her citizens what car to buy. I am not a Chinese. U need to wake up too.@rogermartinez78
@@rogermartinez78 your government simply put tariff on it！
@@rogermartinez78 Yes they do its called a tariff. And China don't dictate what make people can drive, just look at Tesla.
I think these reporters need to understand Chinese consumer psychology. As a Chinese person myself, I used to drive a BMW (it was my dad's) and have a few friends who are pretty into luxurious German cars. The main reason why people buy these cars are exactly because they are luxury - a show for status. Nowadays in China however, a X7 or even a G-Wagon will not necessarily signal status to people. If rich Chinese want to show off, they will buy the latest, coolest BYD or Zeeker. Sorry for my German friends, but these brands are not special anymore, so, unless you innovate and compete, you will be forgotten soon.
But can you explain why? Besides the nationalistic aspect because most in Europe especially old people aka the people with money imo still care about the brand even if there’s better cars out there, same reasons people buy iPhones despite Samsung and Xiaomi been more popular and same is happening with western fashion brands.
@@santostv.Bir yere kadar
@@santostv. Because they lack features people want. Chinese EVs have all sorts of features tailored for the Chinese consumer. For example there's videos going around of people singing to each other while waiting at the traffic light using the built in karaoke machines in their cars
@@santostv. Price also matters. European cars are more expensive in China than in Europe because of tariffs. Adding that to the already high price of luxury cars, it would make these brands exclusive to wealthy Chinese consumers. Right now the luxury lines of Chinese native brands seem to be a better alternative to German brands - you get better features for less price, plus the whole nationalistic reason to support native.
@@atlas9001 Shouldn’t the rich people not worry too much about money,for example I can afford to pay more to get a foreign brands with what consider nowadays worse features or is the history of economy being in retraction that worrisome? Because from my understanding Asians although they like to save and being penny pinchers they also like to brag ,again although it might change in the eyes of most consumers still have the perception of them been expensive in my country, the new ones i see, are driving by what appears to be business owners of some kind like always, young people try buying the 90s ones or the entry level 10s one but Germany in their are cheaper and their second hand market is better so probably can afford newer ones.
About the features I understand been a problem for vw because they have broad market appeal so not having karaoke is a huge mistake and other tech features that Chinese consumers but with “luxury” car brands I thought it wouldn’t be a big problem.
But what do I know nowadays some people think Tesla is a luxury brand 🤷♂️, thanks for explanation it further, good luck.
In Australia there is no VW EV models sold here. If you build what customer wants , then they will buy them.
Germany companys are behind on innovation is the major reason people all over the world are not buy Germany EV.
LoL. European EV's far behind in technology compared to Chinese EV's and Tesla. This woman is a joke.
Make China great again? What is this lady smoking?
Maybe this woman thinks American's don't buy American cars
She thinks Chinese president is another Trump.
Interview Chinese people to get the truth, not some biased bozo.
Interview Chinese people? Can they talk freely? If they say anything bad about CCP cars, they will have tea at the police station.
@@xiu-liohh so you are the only people who can speak freely in the world 😂 go to south America Chinese cars are replacing the Europeans ones
@@yotg6902 Only cheap car segment. The one who bought a German luxury car will never buy a Chinese car. Chinese cars are light years behind.
@@damjanm3585 you are in denial
Here are the reasons why EVs are widely accepted by Chinese new generation:
cool cars
1)good looking;
2)modern inside furniture;
3) funcy functions like: refrigerator, karaoke, massage chairs, drone dock on the roof, etc;
digital cars:
4)android based software system that offers digital life (command everything in the car by your voice; talk with AI assistance that similar to chat-gpt);
5)auto-parking & an average of level 3 auto-driving;
affordable cars:
6)driving cost is much cheaper with EV(fuelled by electricity);
7)almost no need for maintenance compare to the oil car；
8)much affordable price ranging from 20000USD ~ 70000USD(in China);
Yes, I think this is the wrong advice. Chinese customers, and others, are closely looking at what is "in the car" not at whether is Chinese or not
Mercedes and BMW cannot compete period
Germany, its automotive industry, and its premium brands benefited for many years from the demand and advantages provided by the Chinese market. However, the game has changed, and Germany is no longer at the forefront of electric mobility, as China is. Not only in technology but also in the speed at which Chinese management makes decisions, a fundamental differentiator.
It is very disappointing that the German does not understand what is wrong with German made car. Previously, German engineering was admired by so many people but now the German car companies look for big profit with no good cars. The customers are clever and they don’t part with their money with no good products. Wake up to the fact.
Not just in China, in my country people no longer see BMW & Mercedes as luxury brand. There was rich people who proud of BMW & Mercedes, now those people are getting old, today's generation prefer high tech than luxury but affordable price is the main factors. Now, we often see people use Japanese, Chinese cars, German cars are almost extinct
Which is your country?
@@randomguy7175SEA most likely
Why is it so impossible for you people to just name the country?
What is "in my country"? Do you know the name of the country you live in?
The country of kazachstand probably. Jak sie masz!! High five 😂
In Automative Show in my country, i ask 7 years old kid "wich cars do you like?" He confidently pointing his finger at Chinese EV with attractive & modern design.
😂because kids are the honestest with zero bias! You cant be wrong listening to their opinion sometimes.
High price,poor technology
When German economy grow 0.1% and China grow 5% she said China’s economic decline?
Watching this auto market research expert's analysis, now I understand why German auto companies are losing their competitiveness.
her comment is interesting, she didn't admit Chinese car has so many feature for way lower price, instead, she is saying Chinese spend less because of spending power . wow, it seems so easy to get a high paying job in Germany or Europe for knowing nothing!!
This video should be marked as "Sponsored" by german car industry !
This lady is talking nonsense, as a Chinese who doesn’t want to buy Chinese EV, even I can tell you the reason Chinese are buying it own EVs are mainly because the technology advance in the software side of the vehicles and the cost effectiveness. These are much better than other international manufacturers. 😂😂😂😂
I have a combination of German, Japanese and American vehicles. I do enjoy the driving experience of the German cars but when it comes to maintenance, they can be annoying. The Japanese vehicle which is an Infiniti seems to be a balance of fun to drive and easy on maintenance.
She is all over the place with her statements.
3:29 she says technology from the German automakers are already suitable to meet Chinese consumer needs and then at 10:52 she admits the German automakers need to improve their technology to meet the digital needs of Chinese consumers…
She must give credit where it's due, China worked harded to be where they are. This buy China policy thing I don't understand
This woman is the reason why UA-cam needs to show the dislikes on a youtube video
The explanation that Chinese buyers don't buy foreign makes is utter and total BS. The fact that Tesla is selling well in China contradicts what the director lady is saying. German BEVs are still in their infancy and first generations. Tesla has had a 20+ year head start and it's very hard to catch up, let alone surpass them. The German legacy auto makers and their automotive industry are done. Complacency led to their downfall.
Sure thing buddy.
@@themacosgamerboi5443 German brand auto sales are down across the globe. Research much?
I’m surprised German EVs don’t have fax machines inside.
tesla sales in china is up year on year. model y is literally the best selling vehicle in china. she don’t know what she is talking about.
Yes there's a decline in market share for Tesla. Chinese EVs like BYD are taking up huge portions of their sales. Including german carmakers. Thats the whole point of the video... 😂
I cannot beleive DW actually had this lady on. She is really uneducated about the state of EVs. Mygod!
You should not think DW is a high quality media. If you look more, you will know they are very biased and nonprofessional journalism any more! Maybe we should say who talk about journalism anymore!
What kind of expert is this? German cars are losing because of price and features.
The main issue for all European manufecturers are the batteries and their quality, density and pricing. This is the main price difference, not the subsidies. China is almost monoloy in the area of bateries.
Accept that Chinese have better EV's
Dear oh dear, the fact is everyone is avoiding some pretty poor quality Mercedes e brand, it's so bad MB are stopping production & going back to the drawing board!
When The US subsidize EVs I didn't hear anyone cry.
This is the first time I have seen someone so clueless allowed to speak on DW.
Some time ago people bought German cars because of their quality. Now you buy KIA or Mercedes or some cheap Chinese car ...there is no difference.
Not Mercedes, they deliberately chose to make poorer quality cars to make more profit.
The only difference is the price.
@@WillieFungo ...for the same quality.
It is not only in China that BMW and Mercedes are struggling. In South East Asia where i live, they are struggling as well. People are adopting EVs fast in this region due to lower running cost and EV friendly policies. Mercedes and BMW are not the brands people associate with EVs. People pay premium for German engineering but people do not believe German engineering is superior in EVs.
The advantage of an EV is that it has few components. It is less likely to break and more durable. In contrast to the over engineering German cars
If the German software quality is so good, as the interviewee states, then why is VW now putting Chinese software in its Chinese market ID3's, which out of interest was only about €15,000 in China.
Also they sold the Mk1 Santana for almost 40 years in China, perhaps you could ask her how this helped build their brand with the Chinese consumer.
if these thinktank are what the german car industry are listening to, no wonder they are so behind. not lacking in technology, on par ? she's so out of touch damn....
China is simply making better cars now especially electric vehicles. They have become a superior manufacturers of car tech. It's hard for the old gaurd to accept
China should look at the two World Wars to understand the real culture of Europeans. They are doing themselves harm. The tariffs harm their own industry. The many untrue things told in this video is not worthy of my response.
If she is considered an expert.
Then the German car brands are going to become next Kodak or Nokia.
Once BMW and Mercedes focused on volume, they lost luxury status
China first mentality is good for the people in China. It's amazing how the west gets uncomfortable when historically pro western markets switch to supporting their own. I'm for it. We are seeing the same thing in South Africa. There are a lot more Chinese vehicles on our roads with great value for consumers. Compete or be eaten.
The Chinese Government encourages the buying of EVs which is what experts say we should pivot to. European EVs are no match for Chinese makes. And then there is a huge price difference. So why should the Chinese consumer pay more for a European make when a Chinese make is as good.
It seems she has no clue, in particular stating “on technology, the Germans, are already on par”. And she pretends to be an automotive expert for China, while most young Chinese reject buying German cars because they lack modern digital technologies and are seen as cars for elderly.
It is not about technology?! Has this “expert” sat in a Chinese car ever? She knows nothing but politics… sad
China first yes. It is also China first in S E Asia simply for the unfair treatment by the west to Chinese EV and better quality/price of Chinese EVs.
I can't stop laughing. This woman is just lobbying, nothing else. Chinese EVs are way ahead of german models.
Bias interview
It is disappointing to see a German auto industry expert blaming the Chinese government for the declining sales of German cars in China. As someone who has owned several German cars, I am shocked by the arrogance and ignorance displayed by this expert.
German automakers are struggling in China due to their lag in electric vehicle (EV) technology and smart features, falling behind domestic brands like BYD. In 2024, from January to September, China produced and sold over 21 million vehicles, with domestic EVs surging. In September, only two gas-powered German models made the top 10, while Tesla Model Y and four BYD models dominated. The rise of innovative, affordable Chinese cars highlights the challenges German brands now face in this market. German auto industry really needs some other politicians, experts or engineers to do the real work on the ground!
This is a very successful de-risking stratergy.
Congratulation!
Sorry to bring this up but the Mercedes benz model had too much of a high price tag and so little to deliver, one must be mentally damaged to buy one German and Japanese electric vehicle as of this day. Korean, Tesla and some Chinese has better range and better ways to recharge the vehicles, and the design is better. German cars really cheap out on the product and they think the brand will carry their sales.
All Mercedes (EVs and ICE) are poor quality now.
Isn't the problem the obligation for 100% electric cars in 10 years that is oligating the car makers to increase their prices to have money to R&D and turning it overpriced? Should they not have subsides as well? They never say China has literally 1 billion people to help the R&D.
The interviewee's attitude sums up what is wrong with the German car industry and if they keep heading in this direction we will see more than a few Nokia's. The lady interviewing is more knowledgeable than this so call expert, I expect more from DW.
Lesson to be learnt......
Don't treat your customers as enemy. Not to mention insulting
But it was fair for them to exploit the Chinese cheap labour and the Chinese vast market for more than 30 years. Now because they are unable to compete with the Chinese that it becomes suddenly unfair.
yes yes yes, absolutely this lady could not be more right, Germany needs expert like this one
Don't just say unfair subsidies. Show proofs.
This woman doesn't know what she's talking about. German carmakers are struggling in China because they don't make what the Chinese want. The Chinese want EVs and MB and BMW have inferior products compared to the Chinese companies. Clearly she doesn't want to say that about German carmakers. But to say the economy in China is bad doesn't explain why BMW sales are down and Tesla sales are way up
USA auto makers also believe that their Mustang, RAM, Chevy, Ford, are chart popping materials. They are so hot that US government needs to step in to protect them from going bust, hence the tariffs. As for the female expert, she still believes in the "golden eras of German auto industry". I wish her sweet dreams.
EU is to be blamed. When you start Trade War by putting additional 45% tariff, what do you expect them to do?
so hypocratic, lets make china great again. why not.??? German mercedez for 300 km range cost 60000 euros. while excellent Chinese brand for 30000 euros give you more than 500 mks range, and technogically more superior to German brand.
Winners make the rules. A indisputable fact of this world.
If this lady is an expert, them I am Elon Musk.
this expert dosent know much about vehicle technologies. huge differiator is german vehicle's UX can't catch up with new generation of customers needs in China
Rationalisation is never an answer to any competition. Germany has been master in auto industry and must take steps to take back its seat by improving quality and reasonable pricing for a better competition in market.
German-made EVs are far behind China's EVs in their features and battery efficiency.
So you are imposing a 38% tariff on chinese-made cars to protect the domestic car industry, and then blaming the Chinese government for subsidizing its own strategic domestic industries? Western hipocrisy at its best.
No first were the subsidies and then came the tarrifs, obviously 🙄
selling 'made in china' quality cars with german price. no wonder they are struggling.
Nah. Made in Germany quality with German prices. Their evs are an absolute disaster. Like that recent mega fire caused by a Mercedes ev in a basement in SKorea that destroyed 140 cars parked there. SKoreans are now hesitant to transit to ev. Evs have been around here for 2 years now. I have seen two fires so far and both involved German brands. A Mercedes EQS and BMW i8. Both top luxury cars.
German engineering doesn't mean anything anymore.
Wow, this woman should be sent to China for a few months to study the EV market here in China. Then, she will know the real reasons why Chinese consumers are not buying German cars that much as before.
So ridiculous! Must China be forced to buy German cars? Can’t China help their own industries???
People might like to know that VW were selling the ID3 in China for €15,000, so I'd assume they have also benefitted if indeed there are any subsidies.
Just look at the overly complicated German vehicles, often not meant for long-term ownership. If lack of reliability and longevity yet with higher prices are why buyers are walking away from German luxury cars.
This lady doesn't have basic knowledge of change in technology happening..,, poor and illogical debate she just wanted to blame Chinese government