How to Become TripAdvisor’s #1 Fake Restaurant

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  • Опубліковано 21 лис 2024

КОМЕНТАРІ • 6 тис.

  • @VICE
    @VICE  Рік тому +78

    WATCH NEXT: An astronaut. A fireman. The president. Years ago, these are (probably) the answers kids gave when poised with the question, “What do you want to be when you grow up?” But 2022 is a different world, and according to a recent study, 54% of Gen Z teens dream about becoming influencers. - ua-cam.com/video/gTLTi27TxQY/v-deo.html

    • @TheMessiahOfThe99Percent
      @TheMessiahOfThe99Percent Рік тому +10

      No
      I don't think I will

    • @azcardguy7825
      @azcardguy7825 4 місяці тому +2

      God that is so depressing

    • @violettracey
      @violettracey 3 місяці тому

      I mean they are exposed to influencers a lot. And those influencers look like they have the best lives. Adults (many adults) know it is fake, but I doubt all kids do.

    • @zaiquiri1799
      @zaiquiri1799 3 місяці тому

      Let them keep dreaming while normal people actually work and take decent jobs

    • @lynxthewise7233
      @lynxthewise7233 Місяць тому

      This is part of the mentality that keeps these problems going. ​@@zaiquiri1799

  • @lawlietmesses8131
    @lawlietmesses8131 5 років тому +6980

    id get so much anxiety from having to tell so many people i was booked

    • @xiupsilon876
      @xiupsilon876 5 років тому +379

      I'd get anxiety from actually trying to pull it like he did in the end. Imagine if one of the people actually knew food like a chef and got angry like Ramsey or something. I would have felt so ashamed.

    • @woobackmak
      @woobackmak 5 років тому +7

      Gray Kin same i could’ve never but it was cool to see how he pulled it off in the end :)

    • @lawlietmesses8131
      @lawlietmesses8131 5 років тому +1

      i never realized how dramatically this comment blew up sksk woAh

    • @okaycharlie7664
      @okaycharlie7664 5 років тому

      I tried to click on your pic

    • @someoneelsenow
      @someoneelsenow 5 років тому +5

      this guys for sure on adderall or some shit look at his eyes

  • @someweirdo8380
    @someweirdo8380 5 років тому +10523

    Imagine being one of his neighbors and seeing this dude leading people into a dark area with blindfolds on.

  • @ArmanHAWK
    @ArmanHAWK 6 років тому +10229

    He's a marketing genius. You don't sell the steak , you sell the sizzle.

    • @jayhari1713
      @jayhari1713 6 років тому +15

      The Arman Hocker Project Lol the doctor/writer from the Halloween movie

    • @nxcts20
      @nxcts20 6 років тому +21

      The Arman Hocker Project sizzle equals subs

    • @xxanonymousbeastxx5566
      @xxanonymousbeastxx5566 6 років тому +6

      The sizzle BWAHAHA😂😂

    • @ArmanHAWK
      @ArmanHAWK 6 років тому +4

      Nathaniel Park we could all use more subs.

    • @TheRighteousDawn
      @TheRighteousDawn 6 років тому +1

      This guy Gary Vaynerchucks

  • @arm_613
    @arm_613 4 роки тому +2664

    Note that he didn't charge in order to ensure that the prank didn't slip into fraud territory. Those diners will never forget the experience.

    • @dantekidd3225
      @dantekidd3225 2 роки тому +12

      Smart

    • @aeroAdvocate
      @aeroAdvocate Рік тому +68

      The restaurant itself selling them food wouldn't have been fraud, so the danger isn't a lawsuit from the customers, but he couldn't issue a receipt, can't accept card payments, doesn't have a business/license, and other regulatory stuff in place. The lawsuits, charges and fines would come from the government and city.

    • @Mr_Meeks
      @Mr_Meeks Рік тому +15

      @@aeroAdvocate i think the concern would be is that the fake reviews and pretending to be fully booked would constitute false advertising. so if they overcharged customers for shitty frozen food they might sue for false advertising

    • @fraidykat
      @fraidykat Рік тому

      @@aeroAdvocateWe just had a group do this in the US with real licenses...

  • @zacalsop2
    @zacalsop2 6 років тому +15990

    Bravo to you sir. The funny thing is, you created the exact kind of place/environment that would actually be enjoyed by these kind of folk.

    • @ConstantThrowing
      @ConstantThrowing 6 років тому +100

      You mean you and your friends parents?

    • @Lahautz
      @Lahautz 6 років тому +70

      Big fan bro, this guy's work really reminds of you. Your really really should collab with him.

    • @WildeBearable
      @WildeBearable 6 років тому +9

      Swear you are the same person...

    • @fen4554
      @fen4554 6 років тому +7

      I think what you mean is; whatever it is, there are people out there who dig it.

    • @zacalsop2
      @zacalsop2 6 років тому +244

      Especially if there an element of exclusivity. The experience he ended up creating, regardless of if it was fictitious to start with ended up being something that would be pretty enjoyable or at the very least notable, which is enough sometimes. With regards to the food, we all know that shit doesn't matter, it's all in your head. I found out last week that all Skittles taste the same yet I still hate the yellow ones.

  • @trueshooter9115
    @trueshooter9115 6 років тому +4159

    Someone needs give this man the troll of the year award ! That was absolutely brilliant and executed perfectly.

    • @sunchildtine
      @sunchildtine 6 років тому +50

      he is certainly gifted. i just read his articles and he is really entertainingly good.

    • @toni7575
      @toni7575 6 років тому +7

      dont you see this never happened? the video is a joke about itself

    • @kadblue2000
      @kadblue2000 6 років тому +7

      He also faked a fashion designer lol

    • @kadblue2000
      @kadblue2000 6 років тому +1

      Damn I just realised dj sambience
      LMFAO

  • @mikehocksbig
    @mikehocksbig 6 років тому +1074

    Lived in Dulwich my whole life, so naturally did try to book but just always got voicemail... Makes sense now

    • @majorphysics3669
      @majorphysics3669 6 років тому +204

      Hahahaha no way. That's really funny. I would have thought people would take to twitter to ask "is anybody getting into this restaurant" and then people as a group would deduce that it was fake.

    • @stevenglansburg856
      @stevenglansburg856 6 років тому +9

      Teren Essex this was fake, double fake; a fake about a fake.

    • @TheClari25
      @TheClari25 6 років тому +53

      When he did reply to some of the people that booked, one of them was surprised and had thought it was a fake. So lots of people probably suspected that it was fake

    • @seventhsense34
      @seventhsense34 6 років тому +20

      You're right guys. Probably some people suspected it's fake; but the restaurant still reached the top in the end. Quite weird :)

  • @jackscotchland8947
    @jackscotchland8947 4 роки тому +791

    I love how the customers thought the food was amazing. The human brain is truly extraordinary.

    • @Mh-xe1zh
      @Mh-xe1zh 3 роки тому +89

      it probably was! don’t sleep on the microwave food!

    • @SophieLaF0ntaine
      @SophieLaF0ntaine Рік тому +31

      I think microwaved food IS amazing, even when not dressed up with edible flowers and garnish.

    • @survivor3833
      @survivor3833 Рік тому +6

      To be fair - thay got Mac&Cheese! It's like one of the best food ever, gonna have it for rn.

  • @AmethystEyes
    @AmethystEyes 6 років тому +1175

    I respect the people who didn’t blur their face. Cause you know that they had to get their permission and they said yes. That they’re okay with saying “I was duped, I’m not afraid to say that I was one of those that was duped.”

    • @ballaurina8367
      @ballaurina8367 6 років тому +33

      I thought they were actors..

    • @KAFaye-nk5tl
      @KAFaye-nk5tl 6 років тому +36

      bal laurina yeah cause he did say they've got a couple of people pretending to say how good their food is and all 😂

    • @jesuscastaneda7265
      @jesuscastaneda7265 6 років тому +5

      Or maybe some people are shy I can feel for them lol

    • @AmethystEyes
      @AmethystEyes 6 років тому +1

      Jesus Castaneda true too.

    • @sidbrun_
      @sidbrun_ 6 років тому +6

      Maybe they're actors too, and the blurring is only to make it seem like they were regular people.

  • @Carla_-id5zu
    @Carla_-id5zu 6 років тому +742

    I lost it at 15.46 when the waitress just randomly said ‘namaste’ as she left. Legendary

  • @shroomrooms7801
    @shroomrooms7801 5 років тому +8447

    Is this the dude that ran around with a salmon “ suspiciously’

  • @dkizxpt-su3ze
    @dkizxpt-su3ze 3 роки тому +238

    "People don't trust their own senses over what they read online"
    This has become even more true since he said it. Tragic.

  • @TheGregersdk
    @TheGregersdk 6 років тому +1778

    The only thing wrong with this video, is that the content is soo much better than the title lets you know... This is truly the most brilliant experiment I've seen... For years maybe! Congratulations Vice, this is the sort of stories I hope from you with glee!

  • @kevinmathewson4272
    @kevinmathewson4272 6 років тому +4914

    The waitress says "namaste," fucking had me rolling. She knows the crowd.

    • @WonnieWon04
      @WonnieWon04 5 років тому +182

      She fucking said 'hello' 😂😂😂😂

    • @thunderplunder1013
      @thunderplunder1013 5 років тому +4

      Lololo

    • @KalodexD
      @KalodexD 5 років тому +14

      Isn't that hello in india? wow 😂😂

    • @calituchi1
      @calituchi1 3 роки тому +19

      XD it was just the right touch

    • @ishan123321
      @ishan123321 3 роки тому +3

      So true lol.

  • @masonleitch
    @masonleitch 6 років тому +2316

    The people who disliked this video are the people who couldn’t get a table at this fake restaurant. They were still salty about it.

    • @fl2rms
      @fl2rms 6 років тому

      Salty kkkkkk

    • @altarp7331
      @altarp7331 2 роки тому

      Yes, and if this were real, wouldn't people upset they couldn't get a table post a bad review?

    • @noddingbart6915
      @noddingbart6915 2 роки тому +6

      @@altarp7331 Lmao you're missing the point. He was talking about the dislike under this video, back when there was still a number under the dislike button.

  • @nikolayneychev5839
    @nikolayneychev5839 5 років тому +2732

    isnt it amazing that there were no bad reviews from people that were annoyed the place is always fully booked...

    • @Moonwizard420
      @Moonwizard420 5 років тому +554

      Well you can't really be mad that you can't get a table. That's not a negative aspect of a restaurant. If anything, it just enforces a positive.

    • @kowikowi465
      @kowikowi465 5 років тому +142

      @@Moonwizard420 because the rating always are rational and wellthought

    • @emilychb6621
      @emilychb6621 5 років тому +41

      @@kowikowi465 I reckon you can just ask TripAdvisor to remove those negative reviews without a point.

    • @PoulJulle-wb9iu
      @PoulJulle-wb9iu 5 років тому +3

      @@emilychb6621 as long as u pay the greedy bastards

    • @SolarClarence
      @SolarClarence 5 років тому +28

      @@PoulJulle-wb9iu it's been known for a while that fake negative reviews appear on real places just so tripadvisor can notify you that they can remove it -for a fee-

  • @Demonskunk
    @Demonskunk 4 роки тому +2706

    I think it's kinda beautiful that he gave those people a completely unique experience that they all seemed to enjoy, even though it was just microwave meals dressed up with edible flowers and garnish.

    • @Kenraali11
      @Kenraali11 2 роки тому +136

      Yeah, I actually kinda relate to the guy who said it was like something from his childhood. Comfort food doesnt has to be anything more than a microwaveable dish

    • @mikelid7122
      @mikelid7122 2 роки тому +89

      Half of the appeal of restaurant is the ambiance. If it makes you feel some kind of way, you normally wouldn't in other restaurants, it makes the experience stand out and therefore woth your money and time. That's why in fancy restaurants you pay more money for less food since you pay for the experience

  • @joesjoeys
    @joesjoeys 6 років тому +1604

    This is the #1 video on youtube, it took me 4 months to book a viewing of it.

    • @Smashingit2022
      @Smashingit2022 6 років тому +4

      S Y too hilarious! I’m lying in bed with my earphones in and just woke my husband up snorting with laughter....

    • @djremotion2
      @djremotion2 6 років тому +6

      And then you had to watch it with cloth over your eyes.

    • @samsaw71
      @samsaw71 6 років тому

      Would you like to watch it again?

  • @sillycone4716
    @sillycone4716 4 роки тому +946

    Lmao I lost it at the DJ slowly bobbing his head to kitchen sounds

    • @user-ph5xl3wv8z
      @user-ph5xl3wv8z 2 роки тому +7

      Straight up vibin🔥

    • @CajunPride777
      @CajunPride777 2 роки тому +2

      Lol

    • @musicingflowing
      @musicingflowing 3 місяці тому +1

      Mmm mmm scrape ding mmm mmm scrape - fantastic! Wu wu wuh wuh wuh wub wub wub wuh wub wuh wubwuhhb - delicioso - mmmm!
      _Language error_
      Ding scrape scrape ahhhh
      Mmmm scrape ahhh
      Ahhhhhhhhhhhhhhhhhhhhh
      Fantastic!

  • @elv_on
    @elv_on 6 років тому +368

    Imagine the face of the owner of the second best restaurant in London when he found out. Ladies and gentleman, the king of all trolls. Bravo

  • @alxofiedkxkxk1335
    @alxofiedkxkxk1335 5 років тому +1863

    omg playing music of people casually talking to bring up the atmosphere i’m fucking crying that’s such a good idea

    • @MightyJogurt1
      @MightyJogurt1 4 роки тому +34

      That DJ mixed some good stuff :'D

    • @GG4EVA623
      @GG4EVA623 3 роки тому +76

      And to cover up the beeping noise of the microwave

    • @Luboman411
      @Luboman411 2 роки тому +2

      Real restaurants do that all the time. It's been shown that having a nice atmosphere that sounds social and full of people actually makes humans hungrier, willing to eat more and willing to stay for longer. And if there's loud music that's fast and upbeat, it makes humans eat way more than intended. This guy certainly did his research.

  • @user-ex6xh1cm3b
    @user-ex6xh1cm3b 6 років тому +1955

    lost it from the very start but lost it again when the waitress said namaste

    • @jandizzy21
      @jandizzy21 6 років тому +19

      ahahahahah same that part really got me

    • @NeoFighterX
      @NeoFighterX 6 років тому +5

      Hahahahahaha

    • @shresthabijay26
      @shresthabijay26 6 років тому +3

      Whats funny?

    • @navaryn2938
      @navaryn2938 6 років тому +1

      "What the hell am i going to sau now"

    • @suhani551
      @suhani551 4 роки тому +1

      Ikr! Why the hell did she say that???? I am Indian

  • @zacheryjequinto7259
    @zacheryjequinto7259 3 роки тому +162

    Even though you feel duped. Think about it, you got to be in a restaurant that wasn't real that got to number #1 on TripAdvisor. You are the only ones there on the one night it was open. So it's amazing

  • @a1bestrentals
    @a1bestrentals 6 років тому +720

    This guy has just opened all kinds of employment opportunities. Major marketing talent.

  • @xandralinest89
    @xandralinest89 6 років тому +3513

    “They were in Paris last night...tonight they’re in the shed”😂

  • @rano4651
    @rano4651 5 років тому +6746

    *restaurant is in a literal ditch*
    person: yeah this is great

    • @coolpizza3811
      @coolpizza3811 5 років тому +7

      It ok

    • @iii1298
      @iii1298 5 років тому +48

      also the person: can we book again for the 5th?

    • @itsip1366
      @itsip1366 5 років тому +1

      ツCloudyRxinz How stupid can you be.

    • @jackofall3381
      @jackofall3381 5 років тому +1

      Why is this kind of comment running rampant all over you tube. It's annoying, not to pick on you in particular just the first one I saw. WHYYYYYY?

    • @josie3221
      @josie3221 3 роки тому

      i actually think it looked nice

  • @calvin.somerville
    @calvin.somerville 3 роки тому +90

    The whole concept of this restaurant is amazing. From the garden atmosphere, to the DJ playing restaurant sounds to the idea of ordering the mood you are in!!! Like this actually should be. Real restaurant.

  • @nora.9600
    @nora.9600 5 років тому +5751

    the people on the roof are my last two brain cells

    • @springrollwang4441
      @springrollwang4441 5 років тому +171

      I'll pay $100 for a meal to eat on the roof.
      There's no such roof in my country.

    • @NoahDitlefsen
      @NoahDitlefsen 5 років тому +21

      @@springrollwang4441 what kinda country you live in lol

    • @JoTlz
      @JoTlz 5 років тому +13

      Burh you never watch gravity falls?

    • @honestabe5153
      @honestabe5153 5 років тому +4

      That doesn't even make sense

    • @Chloe-o1h
      @Chloe-o1h 4 роки тому +3

      bob kåre andersen they’re talking about flat roofs

  • @SimmiXAmora
    @SimmiXAmora 5 років тому +3106

    I was 8 minutes in before I realized he told everyone he was fully booked and no one actually ever came😂

    • @darlenecartile226
      @darlenecartile226 5 років тому +9

      I_Potato omg same!

    • @LulledAwake2
      @LulledAwake2 5 років тому +11

      They did tho

    • @ThePeacePlant
      @ThePeacePlant 5 років тому +64

      Huh? People actually came though. He called people back

    • @kevin-bf4ww
      @kevin-bf4ww 5 років тому +49

      the whole thing is a metacommentary
      the first time you watch it you kind of gloss over "8 of the 10 tables are going to be staffed with actors hamming it up" then you just film the fake phonecall scenes and you film the fake walking a couple actors blindfolded scenes and you're done

    • @bubblegumbxtchh
      @bubblegumbxtchh 5 років тому +4

      Snootches Bootches I think maybe they thought that some of the reviews were real

  • @lolno6975
    @lolno6975 5 років тому +2630

    This man is oddly realistic and his content is completely raw. I think Oobah is possibly the best person at vice so far. Everything that he does feels not processed by a major corporation but more like hes having a joke.

    • @josiahmorris5799
      @josiahmorris5799 4 роки тому +3

      Best since Gavin McInnes

    • @jessicasabrinag.7617
      @jessicasabrinag.7617 3 роки тому +10

      between Oobah and Hamilton, they are keeping the lights on.

    • @SuperLarrythompson
      @SuperLarrythompson 2 роки тому

      He's just a professional scam artist luv. If he were making a wee bit more cash he'd be arrested. Apply this to material objects and you've got jail time involved. Think things thru

    • @Psycovoldy
      @Psycovoldy 2 роки тому +22

      @@SuperLarrythompson pressed and for what

    • @yodiig9504
      @yodiig9504 2 роки тому

      Ok relax. No one surpasses Hamilton

  • @ravenestrella2310
    @ravenestrella2310 3 роки тому +495

    Can we just take a moment to appreciate the balls of sheer steel this guy has for pulling this off?

  • @constantlylaggingbehind--1030
    @constantlylaggingbehind--1030 6 років тому +192

    I live in town that has a huge forest next to it. There is a family with a house in the forest and on weekends they open it up as a café. You sit in their garden and they make all their food and drink themselves, but it is really good and they get great reviews. It seems so homely and raw and I think that that is the effect it had in the people who went to this restaurant.

    • @preciouscarait6352
      @preciouscarait6352 5 років тому +3

      ConstantlyLaggingBehind-//://- wait, do they have permits? Cause if they're charging people, wouldn't they need it to serve food?

  • @monkiram
    @monkiram 6 років тому +723

    Honestly, I don't even see this as a hoax. He had a genius marketing idea that would've made a GREAT restaurant. I'd love to go to a restaurant with a concept like that. I feel like that was a major part of the success, and that the reviews just helped it get noticed. I think if he did the same thing with a basic run-of-the-mill restaurant, it wouldn't have been nearly as successful. Still a very fascinating social experiment. He should hire real chefs and open a real restaurant with that concept.

    • @talaverajr391
      @talaverajr391 6 років тому +3

      monkiram Ikr

    • @onivlesumlasniulos7837
      @onivlesumlasniulos7837 6 років тому +3

      wouldnt really make a big deal since when you open a restaurant there is bound to be a negative review regardless of good food.

    • @alexr0x681
      @alexr0x681 6 років тому +9

      monkiram I agree, if he had kept it alive and charged people for the food, he could've had an extremely successful business on his hands, one ACTUALLY worthy of being trip advisors #1 restaurant

    • @gutzy2529
      @gutzy2529 6 років тому +4

      Mate, he was giving them microwave meals LOL

    • @LordSandwichII
      @LordSandwichII Місяць тому

      People don't really go to a restaurant for the food, they go for the atmosphere. This whole social experiment proves that.

  • @adityanugraha5693
    @adityanugraha5693 6 років тому +1870

    i thought he was georgio peviani...
    MIND BLOWN...O.O

    • @kakaphd3563
      @kakaphd3563 6 років тому +148

      Aditya Nugraha he can be everyone. Even you.

    • @shentser01
      @shentser01 6 років тому +1

      Blxck Syke

    • @loftyboar2186
      @loftyboar2186 6 років тому +12

      Maybe he can fake how he become the england president
      If he do that I will blow my head off

    • @Orgastics
      @Orgastics 6 років тому +9

      He's a man when many names. You can considered him as a legend in all traits.

    • @fantasyphilosophy3261
      @fantasyphilosophy3261 6 років тому +1

      @@shentser01 nice save

  • @moirawhite6960
    @moirawhite6960 4 роки тому +111

    Is it "naughty " or is it a perfect representation of how we blindly believe creditless people/sites/ opinions all day everyday? I think it's brilliant and an eye opener to anyone calling this "naughty" as they are probably guilty of saud blind belief.

  • @lachrymarum_
    @lachrymarum_ 5 років тому +3931

    "watch out, there's quite a disgusting mattress on the floor there." 😂 exactly what i wanna hear walking into a restaurant!

    • @Percocetian
      @Percocetian 5 років тому +7

      ikr

    • @chloe-dr4rk
      @chloe-dr4rk 5 років тому +96

      they probably thought he was kidding which was the genius of it

    • @albertsigmund4318
      @albertsigmund4318 3 роки тому +9

      but it adds excitement and tension.

    • @Nersius
      @Nersius 3 роки тому +9

      @@chloe-dr4rk Some restaurants are near 'eh' places or are near alleys.
      In my city there's a well reputed restaurant that's been open for decades, the outside garbage's fetor made me want to skip out on my reservation (the food was actually great).

  • @devonharris5936
    @devonharris5936 5 років тому +2664

    Best bit of the whole video: "People don't trust their own senses over what they read online"

    • @sergium7885
      @sergium7885 5 років тому +16

      That's tough

    • @BrialMusic
      @BrialMusic 4 роки тому +2

      I noticed this in the UK mostly. Why do brits love to listen to reviews so much?

    • @jeremycope1262
      @jeremycope1262 3 роки тому +3

      I just texted a link to this video to my sister with that quote. It's terrifyingly true

    • @Subhrajyoti
      @Subhrajyoti 2 роки тому +1

      Just saying , in India reviews work but we still like to see the place first, Out of curiosity we do often check the places we wanna go instead of reviews

    • @Ibz183
      @Ibz183 2 роки тому

      @@BrialMusic s to iOS sss A’s

  • @Icetubexd
    @Icetubexd 6 років тому +813

    I expected nothing when I clicked, but this is the best thing I've watched this month.

    • @DrDune
      @DrDune 6 років тому +2

      legit how i felt at the end

    • @peterschnelle40
      @peterschnelle40 6 років тому +6

      you took the words out of my mouth. I was so ready to click out of it in the first 30 seconds, yet here I am 18 minutes later

    • @TheEnderflare
      @TheEnderflare 6 років тому +2

      So it's the best thing you watched all year?

  • @remmidemmi496
    @remmidemmi496 2 роки тому +114

    Life lesson: Before you open a restaurant, have it advertised online and just tell everyone it’s fully booked for months. Once you’re ready they’ll be gagging for it.

  • @alsenar2
    @alsenar2 4 роки тому +2530

    This does just prove how easily you can manipulate people into thinking "this is really good".

    • @jdm2626
      @jdm2626 4 роки тому +55

      I guarentee there are plenty of restaurants with fake reviews just to get people interested in trying it out, even if the food is horrible.

    • @MouAresounTaPneusta
      @MouAresounTaPneusta 4 роки тому +3

      Or really bad...

    • @lillvesp
      @lillvesp 4 роки тому +27

      Yeah but this entire video could be fake as well

    • @notayoutuber3518
      @notayoutuber3518 3 роки тому +1

      @@lillvesp So true

    • @loturzelrestaurant
      @loturzelrestaurant 3 роки тому

      Epic.
      This was meant to teach people Humility
      and Anti-Scam-Skills, yeah?
      Nice!
      Humility is Key!

  • @winonadaphne6445
    @winonadaphne6445 6 років тому +709

    THE MUSIC IS LITERALLY BACKGROUND NOISE FROM A RESTAURANT ---- BRILLIANT XDDDD

  • @atikarahasta709
    @atikarahasta709 5 років тому +2282

    Still better than fyre festival

    • @thienanho5328
      @thienanho5328 5 років тому +31

      And cleaner than AnimalFurrest

    • @danskrr
      @danskrr 5 років тому +23

      and way cleaner than Rainfurrest

    • @gabrielaluna4091
      @gabrielaluna4091 5 років тому +5

      BEST COMMENT EVER.

    • @trx3254
      @trx3254 5 років тому +5

      And it’s better than Woodstock 99

    • @dipeshgrg7685
      @dipeshgrg7685 5 років тому +2

      internet historian???

  • @chickencottage9449
    @chickencottage9449 3 роки тому +151

    I remember my parents talking about this ‘restaurant’ 😂😂

  • @OPFilmAndPhotography
    @OPFilmAndPhotography 6 років тому +8348

    I was laughing out loud throughout! Probably the best documentary Vice has done in a long time!

    • @renaudjacob3244
      @renaudjacob3244 6 років тому +40

      Oobah Butler is a genius, I recommend reading his other article's on www.vice.com/en_uk/contributor/oobah-butler. Especially the one about Paris fashion week..

    • @OPFilmAndPhotography
      @OPFilmAndPhotography 6 років тому +3

      Ahhh good shout mate, thank you. Gonna take a look now

    • @WoahthereIan
      @WoahthereIan 6 років тому +4

      It's up there!

    • @jadencarruthers3928
      @jadencarruthers3928 6 років тому +34

      Yeah its nice too just watch a classic unbiased documentary with no political agenda from vice

    • @yellowish1966
      @yellowish1966 6 років тому +2

      OP! Film And Photography OMG me too! 🤣🤣🤣

  • @kaykepop4084
    @kaykepop4084 5 років тому +1004

    Why did my heart fall to my stomach when he decided to actually open "The Shed" and started calling people back!! Oh my goodness.......

    • @caitlinhouse5808
      @caitlinhouse5808 5 років тому +108

      right? the balls on this guy...

    • @kulvirkang7953
      @kulvirkang7953 3 роки тому +12

      It's crazy the power of suggestion backed by any form of confidence. Fake it till you make it as long as you believe it also

    • @sloanesboudoir9549
      @sloanesboudoir9549 Рік тому

      I couldn't watch 🫣😬

  • @vivalasagne3726
    @vivalasagne3726 6 років тому +475

    Solid gold satire. This guy is an absolute genius.

  • @MsKefir
    @MsKefir 4 роки тому +61

    When I first saw this video few years ago I thought who can get a prep meal in an actual restaurant and not notice and say that it's delicious. But then I visited London for few weeks and now I understand completely.

    • @juliusklugi7430
      @juliusklugi7430 4 роки тому +1

      www.godsavethepoints.com/13-most-michelin-starred-cities-in-the-world/
      Better up your budget next time.

  • @billgatesfanclub
    @billgatesfanclub 6 років тому +1855

    Omg him on the roof at the table just killed me. This lad.

  • @therealMattikai
    @therealMattikai 6 років тому +308

    "There was DJ Sambience, who literally played sounds of a restaurant" I had to pause the video because I was laughing so hard

  • @xWood4000
    @xWood4000 6 років тому +6549

    Having beers on the roof sounds sounds like a great idea.

    • @AMalas
      @AMalas 6 років тому +229

      xWood4000 xD
      Especially with the only way down being a loose ladder

    • @kmutbutt1996
      @kmutbutt1996 6 років тому +31

      You should watch workaholics

    • @adrianborinsky2989
      @adrianborinsky2989 6 років тому +31

      I mean, i'd bring a hookah up there and were set for the night mate

    • @TheJackkiller703
      @TheJackkiller703 6 років тому +6

      We have that in The Netherlands in Rotterdam. It's called the rooftop. Just a bar/restaurant on top of a skyscraper.

    • @adrianborinsky2989
      @adrianborinsky2989 6 років тому +15

      Emile Grinwis You mean a rooftop terrasse? It's not anything rare, pretty sure every city has tons of them

  • @beautifulcarpetdiagram
    @beautifulcarpetdiagram 3 роки тому +67

    A restaurant that serves food out of irregular home dishes and creates this homely atmosphere would actually be great

  • @Ravikumar_Sharma
    @Ravikumar_Sharma 6 років тому +783

    No need of MBA in marketing when you are PhD in faking.

  • @becks_r
    @becks_r 6 років тому +342

    This was actually kind of poignant, especially when Oobah actually had the people over to eat! You can tell he actually took great pride in making the real customers happy and have them enjoy themselves.

  • @guminjrng5610
    @guminjrng5610 6 років тому +300

    This man taught me that you can do anything. You just have to believe in ur self.

  • @RiffRaffMama.
    @RiffRaffMama. 4 роки тому +40

    I was literally on the edge of my seat. I kept expecting someone to call them out on it in front of everyone.

  • @calebfuller4713
    @calebfuller4713 4 роки тому +6465

    The irony is - at that point, couldn't you have ACTUALLY just made "The Shed" into a real restaurant and made a load of money. You were #1!

    • @Thatscrazyyourecrazy
      @Thatscrazyyourecrazy 4 роки тому +136

      Caleb Fuller LMAO I would have like why not?

    • @areumdapta2228
      @areumdapta2228 4 роки тому +217

      he's like to brag about being the prankster.

    • @ExclusiveLM
      @ExclusiveLM 4 роки тому +116

      I would have made it a restaurant and give the owner of the house a percentage of the profits.

    • @mr.m7791
      @mr.m7791 4 роки тому +428

      Yeah it goes to show he's really just focused on the content. While in his profession that's admirable.. For me, I'd 100% monetize the shit out of this opportunity and wouldn't look back. Even if you were to only get a year's worth of business, with a buzz factor demand this huge he could have sold tasting menus for $200 a head, with 20 tables, 4 seats a table... That's $5.8m gross.. lol, and his lease for the "restaurant" was £800/month.

    • @viralvids2235
      @viralvids2235 4 роки тому +115

      Its a fraud to do that

  • @thirstaefortae5057
    @thirstaefortae5057 5 років тому +489

    “It feels like something I had as a kid.” He wasn’t wrong 😂

  • @henrynuttall7477
    @henrynuttall7477 5 років тому +1098

    The DJ is the bet part for me.... "I dont want to look stupid"

  • @louvega8414
    @louvega8414 3 роки тому +63

    Comedians make us laugh; often without realising we are laughing at ourselves. That's clever and at it's best irreverent. This guy is a comedian.

  • @toldyouso5588
    @toldyouso5588 5 років тому +2975

    This is the guy who tricked the emperor to put on his new invisible clothes that he convinced everyone could not see if they were stupid.

  • @下佐粉チャネル
    @下佐粉チャネル 6 років тому +1218

    The worst thing about it all is that I’d still eat there.

    • @PogieJoe
      @PogieJoe 6 років тому +36

      100% same.

    • @alalalala57
      @alalalala57 6 років тому +20

      下佐粉ケイ That's the point. Its a good joke that people actually want to be real.

    • @Hollyweed1
      @Hollyweed1 6 років тому +1

      You’re Chinese ofcourse you would.

    • @MrNappySlaps
      @MrNappySlaps 6 років тому +3

      Craving a cup of soup now....

    • @claudioschu1131
      @claudioschu1131 6 років тому +1

      Hollyweed their name is japanese.

  • @Convolutedtubules
    @Convolutedtubules 6 років тому +508

    This shows how easily you could get rich if you are smart about things. You could set up a legitimate restaurant and make it the most popular place around in just a few months.

    • @CarefaceKarl
      @CarefaceKarl 6 років тому +45

      Yea cause running a restaurant just easy peasy. He would get shit review instantly, only reason he got so big cause there was no bad reviews

    • @almesticared850
      @almesticared850 5 років тому +9

      Yes PR wise he could have it popping. Yet once that's done, he would need to deliver. He's better off creating a marketing company.

    • @Old_Ladies
      @Old_Ladies 5 років тому +1

      It would be impossible to fake this restaurant for long. He would be insanely popular for probably a few months top and quickly fall off. Once enough negative reviews start coming in and word starts to spread it would be over for this place. Sure some people would go for the novelty of eating in a backyard or on top of a shed but he wouldn't be able to charge the prices to pay for all the staff and food.
      Then again some microwavable food nowadays are very good except for things like meat.
      Now if he started some homeopathy scam he would be FAR more wealthy as people love to fall for that crap.

    • @exoticcats6119
      @exoticcats6119 5 років тому

      This dude is a marketing genius

    • @DimT670
      @DimT670 5 років тому

      You do of course realise that what he did has literally no cost right?
      Because sure if this dude has capital he would be able to do something
      But he doesn't

  • @markferguson3745
    @markferguson3745 4 місяці тому +7

    As a chef of several decades, one of the first things you learn is that most customers have poor taste, and much of the remainder have none.If you consider that less than 30% of a given population bother to work for their own opinions in politics, and even fewer in any of the arts, it shouldn't be surprising how many are so easily manipulated.

  • @JC-11111
    @JC-11111 6 років тому +1869

    Why does he keep hats outside in a storage bin? 🤣

    • @jessicaable5095
      @jessicaable5095 5 років тому +115

      Asking the real questions

    • @nomadequipment2177
      @nomadequipment2177 5 років тому +56

      You don't?

    • @issumusi
      @issumusi 5 років тому +73

      its a British thing

    • @martindye
      @martindye 5 років тому +46

      Ah good reminder. I'm going to arrange my hats in my Outside Hat Bin (OHB), by season today.

    • @theblueshepard776
      @theblueshepard776 5 років тому +3

      Don't know, but I have so many hats that this is what I need to do.

  • @urmaker
    @urmaker 6 років тому +6319

    I can't stop laughing! He easily could have been someone who kidnapped everyone. "Meet me at the intersection and we will be there."."Put these blindfolds on and walk with me.". If a restaurant said that to me I would laugh and leave. This is amazing!

    • @johnf.3307
      @johnf.3307 6 років тому +45

      He couldve been on one of your stories

    • @rudolf895
      @rudolf895 6 років тому +10

      urmaker then he'd just edit your part out lol

    • @BodhiGeraci
      @BodhiGeraci 6 років тому +1

      camera's tho

    • @f1ggyc
      @f1ggyc 6 років тому +110

      People trusted him cause the TripAdvisor convinced them so much

    • @anon420anon
      @anon420anon 6 років тому +121

      Humans have a real curiosity for what's unknown. Plus hipsters can't stay away from shit like this. lol

  • @ianmt5798
    @ianmt5798 6 років тому +1512

    "FAKE IT TILL YOU MAKE IT "

    • @Profesors06
      @Profesors06 6 років тому +2

      M. ian if you can't make it, fake it

    • @ricen0odle118
      @ricen0odle118 6 років тому

      FAKE IT TILL YOU BECOME IT

    • @frankexit
      @frankexit 6 років тому +4

      that's the lying cheating world we live in, it's a miracle when you find a completely honest person nowadays, just shows how easy it is to create fake reviews, Snopes will tell you the news article is fake, but what if Snopes is fake? You're gonna have to think for yourself when you shop on Amazon or look for a new place to eat, sadly.

    • @thebangisbig
      @thebangisbig 6 років тому

      Frank Beauchamp put nicely faking is a form of learning haha

    • @frankexit
      @frankexit 6 років тому

      LMFAO Yes, I saw totally seeking a method to justify why people scam others, haha I totally wanted all these people to get scammed when they called his burner fone a hundred times lol

  • @dv3034
    @dv3034 4 роки тому +294

    Dislikes are from the people who didn't get a table.

  • @filip000
    @filip000 6 років тому +710

    This guy is a master troll, deserves all the fortune he'll get his hands on.

    • @guilimasp
      @guilimasp 6 років тому +2

      You should watch him on Paris Fashion Week.

    • @ortezac.5339
      @ortezac.5339 2 роки тому

      And that time he woke up one day and thought, "Yep, today is a good day for breaking every single stupid rule in London."

  • @maddison594
    @maddison594 5 років тому +1475

    "Make the lie big, make it simple, keep saying it, and eventually they will believe it."

    • @Ken-no5ip
      @Ken-no5ip 4 роки тому +1

      Archock Encanto Motto of everything and everyone

    • @carter_1
      @carter_1 4 роки тому +8

      Kinda like elections

    • @galaxya1895
      @galaxya1895 4 роки тому +15

      Is that a Trump quote?

    • @dddacherry
      @dddacherry 4 роки тому +3

      fake it till you make it

    • @raycashmilwaukee
      @raycashmilwaukee 3 роки тому +4

      Trump....

  • @bengiaape819
    @bengiaape819 5 років тому +466

    "Soup out of mug, it's like a wartime classic" I cracked hard here🤣

  • @deecopps
    @deecopps 4 роки тому +22

    the fact he pulled this off is beyond impressive

  • @energeticwhirlpool8666
    @energeticwhirlpool8666 4 роки тому +574

    There's some major lessons in marketing to learn here

    • @filipdaniel4378
      @filipdaniel4378 3 роки тому +33

      Just one:Lie and lie big

    • @kugelblitzingularity304
      @kugelblitzingularity304 3 роки тому +10

      It kinda only worked because they cant be sued tho

    • @energeticwhirlpool8666
      @energeticwhirlpool8666 3 роки тому +5

      @@kugelblitzingularity304 False Advertising for the win!!

    • @Soshi12005
      @Soshi12005 3 роки тому +4

      The only marketing needed was a bunch of friends to do fake reviews. Fake websites and photos. You don’t need much to promote a restaurant for a one time wonder. The reviews drive up the rating on TripAdvisor and people just see it

  • @crashyyy4116
    @crashyyy4116 6 років тому +778

    I had to pause and start laughing for a minute or so when he showed his foot as the ham hock.

  • @thecitizenjoan
    @thecitizenjoan 5 років тому +6712

    Imagine if Oobah put actual effort into something that actually existed. He would be richer than Jeff Bezos.

    • @Urza9814
      @Urza9814 5 років тому +373

      If he used the same methods he'd just get arrested for fraud...

    • @nomadequipment2177
      @nomadequipment2177 5 років тому +1

      Hi👋

    • @jblasutavario9549
      @jblasutavario9549 5 років тому +18

      @@nomadequipment2177
      Namaste 🙏

    • @wl6027
      @wl6027 5 років тому +32

      but he did put a ton of effort into this

    • @cutienerdgirl
      @cutienerdgirl 5 років тому +88

      @@Urza9814 If he put his effort into something real it wouldn't be fraud. Keyword: REAL.

  • @82rodgers
    @82rodgers Рік тому +10

    "This is the longest I've ever held someone's hand" XD This guy has no limit! I would chill with a cup a soup in his backyard anytime, so funny and down to earth.

  • @praszu
    @praszu 6 років тому +54

    This is brilliant. The sad part is that you can serve a £1 lasagna to these people who attend trendy restaurants in multiple locations. And yet they are either unable to judge the food honestly, or they can taste it is average but still say it is great. Some people are just so afraid to criticise things openly and honestly.

  • @JordanTelezino
    @JordanTelezino 6 років тому +1884

    this was such a great concept, damn i would have loved to have seen him turn it into an actual restaurant and go up from there

    • @MrPaulopspm
      @MrPaulopspm 6 років тому +21

      MrJj295 i for sure would

    • @aus-li
      @aus-li 6 років тому +41

      These comments are too nice...it’s a little scary.

    • @kiradotee
      @kiradotee 6 років тому +7

      You mean go down from there. :)

    • @KungfooJoey
      @KungfooJoey 6 років тому +1

      great concept? what lying and betraying trust on the net? yer what a genius, you have to be 12.

    • @drksideofthewal
      @drksideofthewal 6 років тому +57

      Kungfoo Joey
      He means, it would have been a cool restaurant if it was real. The whole choosing a meal based on your mood thing was a pretty novel idea.

  • @crazydog3307
    @crazydog3307 6 років тому +317

    This guy is an almost godlike level of troll

  • @wesflarger
    @wesflarger 4 роки тому +20

    They basically did this on an episode of an old American show called Mission Hill. They made a club but never let anyone on and it became the most popular club in town but it wasn’t even real.

  • @ggreyshade
    @ggreyshade 6 років тому +838

    "we could send them potted plants"

    • @oResumEe
      @oResumEe 6 років тому

      ggreyshade v

    • @calliph
      @calliph 6 років тому +11

      hahahahaha. he totally had the "how did i not think of that" smile. was so perfect.

    • @hoperosemary
      @hoperosemary 6 років тому

      ggreyshade that was a brilliant line.

  • @skyew6052
    @skyew6052 5 років тому +4584

    My inner hipster wants so badly for this place to exist.

    • @acatreassuresyouthateveryt7842
      @acatreassuresyouthateveryt7842 4 роки тому +72

      just not anymore

    • @juicyjames2074
      @juicyjames2074 4 роки тому +70

      It did...for a day

    • @tvanb
      @tvanb 4 роки тому +39

      you’re an outer hipster too, though

    • @skyew6052
      @skyew6052 4 роки тому +23

      @@tvanb 😂💀 I can't deny it

    • @MrThelovechannel
      @MrThelovechannel 4 роки тому +33

      The concept is cool. It’s like those underground raves that disclose the location the day of....but I would’ve been sour had I walked into that jungle of weeds 😂

  • @BlueTJLP
    @BlueTJLP 6 років тому +462

    This is one of the best things I have ever watched. People are so manipulated by other peoples' opinions that they really don't trust their own senses anymore and view them as inferior. It's crazy!

    • @reefatbakht
      @reefatbakht 6 років тому +13

      this is genuinely an issue..

    • @nickwinn
      @nickwinn 6 років тому +6

      Herd mentality

    • @alalalala57
      @alalalala57 6 років тому +3

      BlueTJ when didn't people turst their own senses in this? It was a restaurant no real customer could go! And the one time when they did have people, it wasn't that bad anyway (hell I would've gone even if I knew lol).

    • @---cr8nw
      @---cr8nw 6 років тому +7

      Yes! I'm sitting here thinking, "these people are allowing a man they've never met to lead them blindfolded down a back alley because he claims to run a restaurant that no one they know has ever been to." Really? Glad it didn't turn out sinister, but it's easy to see how it could have.

    • @Reub3
      @Reub3 6 років тому +1

      Now apply this to the political scene currently in the UK. Herd mentality on all sides.

  • @extium9261
    @extium9261 3 роки тому +36

    This could be a legitimate business ngl. There's one similar like this in Malaysia where a plethora of scrumptious food is aesthetically placed on a long wooden table in the middle of the sightful paddy field. The business is doing phenomenal considering there's no competition. Even famous celebrities and the Apple team has been there.

    • @YiWenLim1206
      @YiWenLim1206 2 роки тому +1

      Interesting, may I know more on this please? Is there an article on it? Or some keywords to Google more on this?

    • @artwithsoli5450
      @artwithsoli5450 2 роки тому +1

      What is it called?

    • @fraidykat
      @fraidykat Рік тому

      @@artwithsoli5450 Plank in a Field.

  • @NHSOLE
    @NHSOLE 6 років тому +1074

    I lost it at the restaurant dj 😂😂😭

    • @9385dee7
      @9385dee7 6 років тому

      Nini N. 😂😂😂

    • @gabetaylo
      @gabetaylo 6 років тому +13

      excuse me, he has a name and it is *dj sambiance*

  • @ellax325
    @ellax325 6 років тому +980

    Joanne the scammer wishes she were this good.

  • @EF-yp9ui
    @EF-yp9ui 6 років тому +125

    He just touched the core of human nature, want what can't have. Great documentary ;)

  • @PlaySA
    @PlaySA 3 роки тому +16

    I love that the second these kind of people hear about or see something they can't have they'll do anything to get it. Brilliant piece of prank satire

  • @nataliesinlalaland
    @nataliesinlalaland 6 років тому +304

    The guys just casually dining on the roof I’m DYINGGGG😂😂😂😂

  • @boopusreload
    @boopusreload 4 роки тому +491

    “Lying wont get you anywhere in life”

  • @afroaffirmations
    @afroaffirmations 6 років тому +1122

    He should have got investment and got a real shed opened QUICK.

    • @bendlor
      @bendlor 6 років тому +16

      no brainer

    • @fredijacksi9801
      @fredijacksi9801 6 років тому +81

      Stacey Herbert then he will be unknown like any other person. His work is genius to the point.

    • @Ara-co1kh
      @Ara-co1kh 6 років тому +17

      That would probably be fraudulent and illegal

    • @ChocolateMilkyYummy
      @ChocolateMilkyYummy 6 років тому +57

      actually technically i don't think he'd be breaking any more laws than he already has.

    • @DajuOnYoutube
      @DajuOnYoutube 6 років тому +17

      Yeah.. i expected him to hire real chefs and stuff that probably would line up to work there.
      Since fake reviews don't seem to be a crime in England if real businesses actuly hire people to do that there. It shouldn't be more illegal than what they do then? Just that actuly not having a resturant means theres no real customers to potentialy drag the score down

  • @chrissalimi8708
    @chrissalimi8708 3 роки тому +6

    I think the real amazing thing here is the fact that this man kept a straight face through the whole night!

  • @saradhamiriyala966
    @saradhamiriyala966 6 років тому +86

    i can't believe this is real. jesus, how gutsy do you have to be to pull this off?

  • @honeywhereismysupersuit6800
    @honeywhereismysupersuit6800 6 років тому +729

    Some guy from America comes to the UK expecting some super Fancy ass Restraunt - Gets a Garden Shed and ASDA Value Microwave food.

    • @noob.168
      @noob.168 6 років тому +17

      Food here in America is shit, so not surprised he couldn't tell the difference.

    • @Malos_
      @Malos_ 6 років тому +8

      They're rich cunts, they've never heard of ASDA food,

    • @neellie9474
      @neellie9474 6 років тому +22

      _Free_ microwave food though.

    • @hansolo4017
      @hansolo4017 6 років тому +1

      when did he visit The Shed though?

    • @kweezmaceaze2221
      @kweezmaceaze2221 6 років тому +2

      Atleast they didnt pay

  • @0poIE
    @0poIE 6 років тому +501

    Best line "They tried to book again"

    • @nguyeninhtri1155
      @nguyeninhtri1155 6 років тому +8

      I'd book again. Look great to have a dinner in back yard.

    • @Kehwanna
      @Kehwanna 6 років тому +8

      Agreed. If the food were good quality then I think a lot of people would like that backyard cookout party appeal. There's a place in Philadelphia called Cavanaugh's River Deck, which is basically some outdoor night club next to the river downtown, the place is nothing but some pavilions and some bars with plastic furniture. It has that backyard party feel, which is why people love it, because the environment just feels open, somewhat reminiscent of a college party, and not so pedantic. So people would totally frequent The Shed at Dulwich if it had decent restaurant quality food and service.

    • @Jenbrinkerjackson
      @Jenbrinkerjackson 6 років тому

      For me, the best was: "I went for horny and was not disappointed"

  • @hainguyenvanphie
    @hainguyenvanphie 4 роки тому +28

    Every minute this video was running, my mind was thinking "This is going way too far!" 😂

  • @adsepulcrum3392
    @adsepulcrum3392 6 років тому +481

    This is the same guy who faked being Georgio Peviani

  • @JaxBug
    @JaxBug 6 років тому +387

    This guy is a genius.

    • @BB-co9jn
      @BB-co9jn 6 років тому +4

      He's the ultimate troll and brilliant

  • @lenny6685
    @lenny6685 6 років тому +389

    Worlds best placebo effect, lmao. This is genius!

    • @CoCoProductions
      @CoCoProductions 5 років тому +1

      Lenny i see u everywhere i

    • @thelastcube.
      @thelastcube. 5 років тому

      @@CoCoProductions you see his prof pic everywhere
      Oh yeah yeah

  • @ZenCenterUpaya
    @ZenCenterUpaya 2 роки тому +24

    Just goes to show how much people want to feel like they are "exclusive" and "In".