CBS Affiliate Promo Briefing 1981
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- Опубліковано 28 лип 2024
- From CBS, here's the closed circuit promo briefing launching the fall promo campaign "Reach for the Stars". Hosted by CBS promotion VP Steve Sohmer, he really sells the campaign and the affiliate package. Print and radio strategies are also revealed, you might have to be a real promo geek to enjoy this! (I certainly am.) Affilate versions of the campaign are also previewed. Sohmer would leave CBS and join NBC the next year and create the "Just Watch Us Now" campaign which was a big improvement for NBC promotion.
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All we need is more Affiliate Promo Briefings from all three networks including CBS, NBC and ABC.
Whenever the networks launch a new season, they have a closed circuit affiliate promo briefing for their image campaign.
People have noted on here that Channel 4 KDFW in Dallas switched from CBS to Fox in 1995. Wanted to point out, the woman in the promo @10:20, Clarice Tinsley, has been with KDFW since 1978. She's approaching 70, looks better than ever today; and still going strong.
Amazing.....a lot of repeat material, but quite a bit of new material, namely the briefing. Now all we need are more briefings from all three of the big networks :-D
Always enjoyed the fall previews on CBS.
Between this & VintageTelevision's NBC 1983 Promo Briefing for "Be There", there's no doubt in my mind that Steve Sohmer is one of the unsung heroes of Television. Not just advertising, but Television in General.
Also, for years we were led to believe (according to the long dormant 80s TV Theme Supersite) that the old guy in the promo at 7:12 was the Late Peter Boyle from "Everybody Loves Raymond". Looking at the promo in HQ, I'm beginning to doubt that was ever him in the first place.
From Television City in Hollywood.
It's the CBS Reach for the Stars Promo Briefing.
That was the year Dan Rather replaced Walter Cronkite
+Scoop Nemeth Also the year CBS Sports got a whole new look (and the logo which they used until 2016) to distance themselves from ABC and NBC.
@@johnnyballenatl Oh, yeah. The long-running CBS Sports logo from 1981-2016. Wish CBS would bring it back. Talk about Eyeworm, where something you see sticks in your head, and is memorable to everybody. No pun intended, of course, seeing that the Eye is the CBS symbol
Scoop Nemeth But just like the Roone Arledge-era ABC News logo, the 1981 CBS Sports logo was looking tired by 2016, having been around since the days of Pat Summerall, Brent Musburger, and Pat O’Brien.
Sohmer went to work for NBC the following season (he brought Chuck Stepner along with him), and later Pax Television.
WJBK-TV 2 in detroit and KDFW-TV 4 in dallas and fort worth are now FOX O&O station
Jean, CBS is now with wwj-tv 62 Detroit and ktvt-tv 11 Dallas.
@@matthewcampbell7985 CBS Detroit is America's first black-owned station.
I remember this campaign from when I was teeny-tiny (we have a bunch of old episodes of Walt Disney that feature it in the commercial breaks), and I've always wondered who did the campaign's music, as well as the final animation for the the graphics.
I believe Chuck Blore did the music and Sheryl Gold did the animation.
The slate at the start has me thinking, was this off the network line or from a master tape of the thing itself?
The "exclusive" CBS Typeface shown at 19:47 is Helvetica Bold-a very common font. The actual promo font would be a tweaked version of Helvetica Bold-the E, F, G, K, M, Q, and R noticeably differ.
The week I was born! Amazing.
Thanks for the video!
@21:57 the "5" in the start type is almost exactly like KXAS Channel 5, the NBC affiliate in Fort Worth which is a rival station to KDFW. Channel 2 in Houston also uses the star type font.
This is so fascinating. I've never heard of this before.
the 1981-82 season was the cbs season tht walt disney moved from nbc after a 20 season run.
Cool, Now you've got anymore affiliate promo briefings for CBS, as well as NBC and ABC?
WTF? The nuns are watching Dallas! I love it!
What about the 6-minute overture (which the audio-only version is available on the TVPMM Vault website) & the 4-minute sales piece not used on-air?
As for this don't you have the previous year's affiliate promo briefing from 1980?, presenting the "Looking Good Together" campaign as for what they mentioned here with the theme promos have viewers going through the looking glass with stars appearing in living room of viewers (though they did the same thing that year, but the other way showing viewers getting in touch with CBS's shows plus the stars they love).
Who can remember WKBN-TV's version of CBS' 1981-82 campaign: "Reach For The Stars On 27". If you lived in the Youngstown, Ohio area back then, you certinaly do.
One other thing, and this is just a passing thought...Is it me, or would that "Promo Briefing" graphic at the beginning have made a Great ID for CBS' "Newsbreak" segments? The other networks in the 80s had fancy Animations for their news updates, but CBS would always be no-frills. Just a thought.
+PIX Promos & More I guess CBS decided to be no frills during that time to show they were serious about their news coverage (their earlier newscasts had simply a ticker as their "theme"; dropping that {and any sort of traditional open} in 1982 in favor of going straight to Dan Rather or whoever was anchoring that night's CBS Evening News and not going with actual music for a theme until late 1987).
This season also had the highest rated super bowl by market share. The following season mash beat the super bowl in ratings with it's season finale.
Now I wonder if the full custom for KPIX is out there somewhere... "Reach for the Stars on Channel 5!"
I love the Cigar that's out Lol.
do you have the astronauts and the dukes of hazard promo
Do you happen to have any more closed circuit material on your channel, be it promos, tests, or the like?
Wasn't this off their C-Band Satellite feed?
KCBS-TV was originally KNXT-TV
CBS is now on both wwj tv 62 Detroit and ktvt tv 11 Dallas.
(27:36)
Reach for the Stars on CBS.
CBS had an "okay" season. "SIMON & SIMON" was a good example of a series that was almost cancelled, due to a bad time period [Tuesdays, 8pm(et)- virtually the same time "THE DICK VAN DYKE SHOW" was originally seen in, 20 years earlier, before IT was almost cancelled]. What saved it was that it "found its audience" right after "MAGNUM, P.I.", on Thursdays at 9pm in the spring of '82.....on the strength of that, the network decided to give it another chance- and it lasted for the rest of the decade.
also WCAU-TV was CBS now switch to NBC in philly
Jean Vargas Alvarez You are correct; however, the affiliation switch between KYW and WCAU didn't take place until 1995. Almost immediately after that happened, WCAU became an NBC O&O, while KYW remained a Westinghouse O&O for another month until mid-to-late October when Westinghouse and CBS merged and all of Westinghouse's CBS stations, including KYW, became CBS O&Os (By O&O, I mean owned and operated, BTW).
I wonder how many promo campaigns did he do? I really wanna know.
+johnston_11_7 Aside from this one, he did "There's Something In the Air" (1977-78), "32 Days of Fabulous February" (1978, sweeps), "Turn Us On, We'll Turn You On" (1978-79), "We're Coming On" (1979, sweeps), "We're Looking Good" (1979, used by ATV10 in 1981), "Looking to the 80s" (Early 1980), "Looking Good Together" (1980), to name a few...
About the only new series that was a BIG hit for the network was "FALCON CREST", on Fridays at 10pm(et), completing their strongest night of programming that season [with "THE DUKES OF HAZZARD" and "DALLAS"], other than Sundays.....
And what of Magnum, P.I.?
Well, yes, that found an audience, too- after it premiered in December 1980.
Do you have any more affiliate promo briefings of other campaigns?
"MR. MERLIN" lasted one season- it shifted from Wednesdays at 8pm(et), then Mondays at 8, and back to Wednesdays at 8 before CBS just let it "quietly expire" the following September.
Barry I. Grauman Why didn't CBS pick up "Mr. Merlin" for a second season?
It moved THREE TIMES across the schedule- and not enough viewers followed it, that's why.
In 1995 2 CBS replacements for Detroit and Dallas. After both wjbk and kdfw went fox.
Ksl tv is now nbc affiliate CBS went to kutv 2.
Where's WBMG (now WIAT) version
I need a fucking promo briefing video of the 1990 Univision logo!
I see it looks like KPIX wanted a custom version of RFTS, too!
wjbk fox 2 owned by o&o/kdfw fox 4 owned by o&o/wcau nbc 10 owned by o&o/kpix cbs 5 owned by o&o/ksl nbc 5 owned by Bonneville international corporation
Pretty sparse set for taping at Television City.