The Psychology Behind Good Advertising
Вставка
- Опубліковано 3 лют 2019
- Ever wondered why some advertisements just tend to stand out more than others? In this video, I take a look at the psychology behind good advertising.
Thank you for watching! If you liked this video, please remember to give it a thumbs up and hit that subscribe button for more content.
Great post. One key in emotional marketing is the use of music. It enhances the experience and ties your emotions to the content.
That's actually true. Thanks so much for this 🙏
Thank you so much for this
music invokes the subconscious of the subconscious
It seems the key thing to draw from this is SHOW, DON'T TELL. It's difficult to express value through logical words. It is easy to FEEL value through emotional words or visuals.
00:04 Advertising shapes society and influences daily decisions.
01:26 Advertising helps businesses reach customers
02:25 Successful ads evoke emotions, not just showcase product qualities.
03:28 Perfume commercials showcase the artistry and mood of fragrances.
05:12 Two perfume commercials take different approaches to advertising.
06:12 Good advertising helps us build an identity.
07:15 Advertising appeals to our subconscious mind
08:20 Good advertising feeds off our insecurities and deficiencies, leading to unnecessary purchases
My teacher sent me here 👍
Same!!!
Mine too!!!
me too
same
Same here
That second fragrance ad really works at having an impact on you.
its amazing that people still actually watch commericals with adblockers and DVR. I honestly haven't seen one for about 10 years
Showcasing the outcome of the product by addressing the right emotions, can help a brand create a strong impact. In the end it should be less of an advertisement and more like an awakening and hope arousing.
Great video! The ending is deep and unsettling, but true. The economy runs purely on our desire to "be someone" - an ideal. Today we have more choices than ever before and also more anxiety. More comparisons. More pressure. It's ironic that we'd probably be happier if we had less.
Thank you for your comment! 🙂
Importance of good advertising: In a saturated market, where choices abound, good advertising distinguishes products by either highlighting their qualities or evoking emotional responses, playing a crucial role in consumers' decision-making.
Emotional appeal in advertising: Successful advertising often relies on creating a strong emotional connection with the audience, with memorable campaigns focusing on feelings and associations rather than explicit product details.
Building identity through advertising: Advertising helps individuals answer fundamental questions about themselves by providing a shortcut to decision-making, offering a pre-packaged identity associated with a product, and alleviating the burden of self-determination.
Great video man, it is really spot on! You nailed it with the Emotional response versus the Thought response, and how much better in certain cases, if an ad campaign can effectively combine the two! Such as in the Giorgio Armani, and many movie trailers.
Thank you for the comment 😊😊
AudioTube - Background Player
Excellent video and quite great photos. SEO grows constantly..
That Giorgio Armani commercial was so good that I ended up buying the cologne
I was very successful in 100% commission ad sales when I was younger. I got to work with many businesses of various sizes and Scopes. I understand the value and reality of stake holder capitalism. I also remember working with muscular dystrophy patients and how valuable proper ADA certifications are to families. And, working as a volunteer at a suicide prevention call center… there’s not a lot of “markup” or “margin”, on keeping people attached to a world which can be very unfeeling… but, the family’s would certainly find Value in that work.
Sectors and markets matter.
Damn didn’t expect the video to go so deep. Very well thought out and written!
That was a great video! I'm an ad copywriter myself that was thinking of doing something similar, but can't figure out the part about getting copyright strikes. How did you manage to put all those ads in the video?
Advertisement is art on making them feel the need that they don't. There is no mind but only needs and compulsions.
GREAT VIDEO! I am watching this for a little research/ ideas on the psychology of selling for a blog post article I am working on for my new blog My Minimal-ish Life. I would love to feature your video and give you credit/link for folks to watch. Can't believe a train/subway would want to have a voice start talking when you lean on the window? That takes the cake on advertising.
Thank you so much for your comment, and I'm glad you enjoyed this video! Feel free to feature it on your blog ☺️
I appreciate the effort
When I saw the McD's logo at the start of the video, I knew I had to stay and watch
Thank you
underrated channel
Hello, in my opinion, you spoke very generally and the examples you gave do not have any statistics of success or failure. I hope you will be more detailed and in-depth on the topic of advertising in the next videos
Im in crisis mode because I cannot watch this video and pay attention to what he's saying. I guess I'm also learning that I am a visual learner because I know I can't just listen to what he says on its own. I feel so uncomfortable in my body right now because I'm discouraged from watching the video, but I want the information I know it has.
watch it twice, once with just audio, and second with both video and audio
This is so relatable it’s uncanny
Please upload more advertisement videos
The scene from Fight Club😍
Can you give reference of ur study material on this topic? I want to read.
so if we want to sell products, highlight the feeling, touch the deepest in the subconscious mind of customers, along with attractive packaging. And as a customer, we should choose products carefully.
Advertisement is very important
The digger one deeps into these things the closer you start to understand everything that has been going on
Can you link all the advertisements you used? I'd like to analyze them one at a time
thank you
Your video was so good
i forgot to listen you!
I liked the first perfume ad wayy better because it focused on the woman's feeling about herself whereas the second one, clearly, is not meant to attract women but to attract men. Like male gaze to the extreme. "Etereal beauty?" no. "Sex object," yes.
Exactly… the ad touched on points like
portability (able to carry along in your purse),
benefits- feel lovely and self assure
the second ad for me just has great music and a sexy woman. I guess it targets specific people because it doesn’t speak to me.
Not really, the second commercial has an attractive woman yes, but it’s more than that, there are also the environment, the forest, rain, to bring out the concept of the product.
I feel like its more honest and just says “That’s what it is” which you can refute if wrong. Meanwhile the other is just trying to sell you based on your lifestyle and emotions. That’s what I think at least.
"How dare a woman be attractive"
@@ericeversole7943 that’s not the problem at all. It’s just that the first perfume ad seems to be catering to women and the second to men. As a woman (and an attractive one I might add) the first ad is more engaging to me. But men buy perfume for women too, and the second ad capitalises on that market.
Yeah, good advertising is very important 👌🏻
Stop advertising, that song won't get over 5,000 views in 7 days...BET😅...🤣🤣🤣🤣
Booooo, your music Sucks😅😅😅
Thanks
Back when 'gay' meant happy
😂
so it wasn't just me
And toilet water meant perfume!
The invaluable insights in this content are life-altering. A book I read with like themes transformed my beliefs. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint
hey how i can understand more about that "manipulation", what should i study? neuromarketing?
What're the names of the movies referenced in the video?
Great
Hi what’s the movie at 1:47? Where the guy puts on the sunglasses and sees “No Independent thought”?
Hello, "They live" by John Carpenter its called,enjoy.
They live
wow that last comment a little bit confusing, were going to say its oke, but how do we sell products that says its oke? like Air Jordan, we want to be Mike!
Helpful
funny how as I was watching this I got bombarded with ads ever few minutes
@ 0:32 is from which movie?
Wow!
6:30 - where did you get this clip? My teacher made something similar to this a long time ago.
It’s from the movie the seventh seal
@@dawitn.m.1965 ty
I think its an old norse movie from I THINK 1954, look for "knight playing chess death" or something and I think youll find it
knight playing chess with death Is the name nevermind. I had no idea xD, I just remembered the scene
On yeah....you seeeeeeeeee...........it's the advertising .
Yes
Watching this for a school project lol
thank god my wife is alergic to perfume! not just for her but for others that think they need everyone in the room to smell them!
name the movies shown in this example?
Modern advertising: the Barnum Effect in full effect
did she say toilet water?
Yup
thats what it is in french
In French, it was "Eau de toilette", the (scented) water for your daily preparation
Hows up on the top?
If hour want to make a creative advertisements, watch this video.
However if you want to make a converting/sellable advertisements, follow Ogilvy's principles of advertising.
The crazy thing is I have seen eyes prettier than in the Armani ad with the woman
Whats the Movie at 7:25 please 🙏
That's a series called Mad Men
I was sent here by my teacher - Sunway uni
Mad Men brought me here
What was the movie with sunglasses?
They live
anybody know the name of the movie at 7:23 ?
+1
It's a series called Mad Men
It’s on Amazon prime if you have it
👍👍👍
wow(i'm korean)
hi
Happiness is allmost un-attainable best settle for contentment! rise up againest falseness!
Flip name brand, Store brand for life!
Owwww..... they got me! :(
I love Don Draper 👹
Advertising period is good
Honest :)
America is one bad commercial
Lol why you say because the rest of the world also loves this commercial
do I need it, can I afford it, and can I survive with out it?? ask your self!
WHOEVER INVENTED THAT ICONIC WORD WHEN DESCRIBING WHAT FEELINGS IT IS TO USE THEIR PRODUCT WAS "ENJOY" I'M NOT SURE WHETHER THIS WAS EVER PATENTED BUT IT SURE PACKS A PUNCH WITH MILLIONS!!
Where is the subtitle?
Go to "Settings" and turn them on....
OK - IM SOLD
Toilet waters and gay. My how words have taken on new meaning
What toilet water mean now
the only advert I like is just eat snoop Dogg because it has snoop dog and some john Lewis adverts that's it apart from them their is no good adverts
7:03
Madison Avenue is more successful at shaping our cultural values than we usually care to know or talk about. Corporations, through advertising, have taken over the role of both the church and government! We conform to the norm so we don't become ostracised or eaten! If you subscribe to what everybody else subscribes to, you won't stand out for possible ridicule, nay, definite ridicule. The subject of stand-up comedians is usually the marginalised, already the easy targets of low-hanging fruit. Comedians usually punch downward, with the notable exception of George Carlin. R.I.P.
Today we are considered successful if we display relatively rare things for others to see. Our quest for exclusivity is our collective life's work. However, what's good for the corporation is not necessarily good for the community's mental health. Now, you are considered a moral reprobate, deserving of violent punishment if you are not interested in or able to purchase status symbols sufficiently impressive for the jury of public. What's that? Mob rule? Stupid crowd rule? The president should be able to be a poor person, for instance, if they were sane, genuine people of good character, but NO! We all know we, the people, will never allow it. Individually we are smart, but collectively we are drooling half-wits! Myself included, of course. 🤪🤡🎭
Phycological warefare
I gotta get me some of that toilet water. 😅
Is this video just more advertising
I wonder who the target market is for Armani lol like okay pretty woman walking through rain forest. So what? People these days have the attention span of a peanut. Do you really think they’re gonna sit there and decipher that?
"choose a gay adventure" kek
People watch the game only to see the advertising! Can you believe it?
🏆🙏👏
There is no good advertising. It's all garbage I don't want to pay for.
Advertising comes from biology actually bad advertising is garbage
My dream is to be an advertiser 🙂
Is this still your dream?
@@ozymandias6384 yes In a different way tho I will open up a business and advertise it myself
You mean marketer
@@arif0nDeen same thing really, with advertising actually being a speciality of marketing the same way a heart surgeon is a speciality of surgeon. He was correct.
was that lady high on weed :0
Canva
MINDWASHING!!! 😡
Pro tip for aspiring artists and story teller GO INTO ADVERTISING AND GET GOOD AT IT people **will not** listen to you otherwise.
actual useful stuff starts at 2:20 thank me later
What if we just forgot to be human.
what the did u get from this vid, guys?
Inflation has caused the price of toilet water to skyrocket
First you should answer whats good advertising.
Help me in ADS
What Colone do you use?
Escapade.
Why are you geh?
The Psychology Behind Good Advertising
Good advertisement does not exist
Advertisement overall is a fucking nuisance
Advertising comes biology actually bad advertising is the nuisance
"Good" advertisement is the one where the sucker thinki they made a rational independent choice.
lmao tell that to Big Pharma 😂 they spend more in Ads than research and development. $12 billion
There is no such thing as good advertising : but today it’s getting more and more dishonest misleading and evasive . On-line one clicks on link after link seeking a promised offer that never materialises. An objects characteristics change before one’s eyes as you scroll down the page. A commentary rambles on for minute after minute with made up stories of how a product develops
I wouldn’t care, but it’s we the consumers who pay for all this rubbish keeping advertising personnel in as high a standard of living as anyone for telling these les and dressing them up as truth