Best Organic Coffee For Health Benefits - Full Interview with Purity Coffee CEO
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- Опубліковано 30 кві 2019
- This interview with Andrew Salisbury, CEO of Purity Coffee took place at Functional Medicine Grand Rounds - Gut Brain Connection in Houston, TX
Purity Coffee is now available to be purchased from my professional online store: ruanmd.gethealthy.store/produ...
From Purity Coffee:
Our standards are grouped into six categories: organic, farming, processing, roasting, packaging, and sustainability. For each category there are multiple standards ranked from the essential baseline of one, to the outstanding score of three (though some criteria only contain one or two possible options). A total score of 22 is the baseline for a coffee to be good enough for the discerning coffee drinker-and the minimum to even come close to the standard of Purity Coffee.
We believe consumers deserve to know how their coffee is harvested, stored, tested, and shipped. We at Purity strive to hit the targets that we’ve set, but there’s a lot of room for improvement. For the sake of full disclosure, it’s important to let our customers know how we measure up.
A lot of coffee brands are amazing at meeting particular standards, but less so than others. Some, for example, reach full marks for organic growth and harvest, but fall short when it comes to roasting to minimize PAHs. Others may have high levels of antioxidants, but might not be organic. Some may not even reach a level 1 score for many of these criteria. A top score is 55. Our current score is 32, and we are always striving to reach higher levels of quality.
For every criteria, we know where we stand. We aim for consistency, and we maintain it through rigorous testing. Even though it may require going the extra mile when it comes to both time and money, Purity spares no expense. In fact, we have spent over $10,000 on testing every batch of coffee beans for toxins before and after roasting.
We consider it vital to know where coffee beans come from, and we are never complacent in our sourcing. As a baseline, our coffee must be organically grown to eliminate any chance that toxic pesticides have permeated the coffee cherries. We ensure our coffee is officially certified organic, but have yet to reach the highest standard of organic coffee: the Smithsonian Bird Friendly Certification. This is an aspiration that serves the cause of healthy coffee as well as environmental sustainability.
While many companies might choose a single farm and ignore variations in bean quality, we test every harvest. We maintain relationships with multiple conscientious farmers, consistency is our top priority-only the best beans make the cut. Ideally, we aim to someday collaborate with the farmers themselves on how to grow the healthiest coffee possible year after year.
We test everything to ensure the harvested beans are as good as they can be. We test the coffee to ensure it meets the SCAA Green Coffee Grading Standards so that it qualifies as “Specialty Grade.” That means its beans are free of fungus, insect damage, sour or withered beans, and other imperfections-and that its flavor profile is first rate. While 80 is the baseline and 90 is the highest possible score, so far we’ve hit between 85 and 89.75 points every time.
We have our green beans tested at a third party lab to make sure the coffee is free of dangerous compounds like Ochratoxin A. We also want to be certain that our beans are below a threshold of 20 mold and yeast colonies-all coffee has at least a few trace amounts of these compounds before roasting. And once our beans are roasted in a smokeless machine, regulated by a computer-controlled algorithm, we are proud of the low levels of PAHs and acrylamide and the high levels of antioxidants. For chlorogenic acids, we consistently score 2.1g/100g while other brands average about 1.3. This careful balance makes Purity’s healthy roasting profile one of its greatest achievements.
We preserve freshness by flushing coffee bags with nitrogen and getting oxygen levels down to 2%, even though 1% is a goal we would like to reach. We use as much repurposed and sustainable material as possible, though the coffee industry as yet doesn’t have materials made from 100% recycled products. As sustainability becomes an industry-wide priority, we are optimistic that will change.
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Board Certified Internal Medicine physician who is passionate about helping others adopt lifestyle modifications for improving health/fitness.
- Dr. Cheng Ruan
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Disclaimer: the contents of this video is educational and should not be considered medical advice. Always consult with your physician prior to making any decisions.
An excellent conversation between two bright guys. I would love to understand which health benefits are compromised by which coffees, what to look for and avoid, and how Purity coffee actually compares on various parameters to other organic options. It's nice to know there is a very healthy coffee out there, but important for the public to know how to drink more healthy coffee in general. Also, understanding the health effects of various decaffeination processes would be interesting to the many decaf coffee drinkers out there. Please expand this topic.
I haven’t bought this yet, but this coffee seems top notch. The way you describe the processes shows that you’re truly knowledgeable about what you’re selling to the world.
very nice info Sir
Dr. Cheng Ruan, MD,
100% my coffee bero I love the video
available in Canada??
What about the roast what is better? Light, medium or dark?
ORGANIC DARK. THE STRONGEST BEST STUFF. BE CAREFUL AND MAKE SURE YOU EAT&DRINK HEALTHY TOO. Ditch everything artificial,GMO.
I just heard a very knowledgeable lady who is in coffee research ( for quality & health) says dark roasting destroys nutrients in the coffee bean. Might want to research it some more.
Actually at around 3:55 he mentions over roasting being a negative.
@@JESEE818 dark roast is not strongest when it comes to caffeine content, light roast is.z
@@tubetime39 never researched it. Thanks I always thought dark was stronger but makes complete sense
There is no to know if any food is chemical free....unless you grow it yourself.