How Coca Cola Lost India (And How They Won Her Back)
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- Опубліковано 1 жов 2024
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Coca Cola founded its first bottling factory in India in 1950, just 3 years after India became independent. But soon after, India turned to socialism and began nationalizing many private companies, including Coca Cola. So how did Coca Cola escape the claws of India's socialist government and acquired 60% of India's beverage market share?
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#CocaCola #India #History
Please make a video on AMUL. It is world's largest dairy chain
Interestingly, I'm planning one on Amul. Even though it would be more focussed on the iconic Amul girl. But still good to see that there are people for this kind of content.
@@lutalica1686 I'll be waiting for it then..!
Lutalica I'll sub to you
i am also waiting for it.
Nope. Check your facts 🙂
Fun Fact : When coca cola reentered India, it bought Indian brand Thums up which was most popular brand at that time. They did so to kill it so that coca cola could replace it. But when they did so, the market share held by Thums up was distributed between Coca Cola and Pepsi. To regain that market share back they had to relaunch Thums up again. Still today Thums up up is one of the most consumed drink in India alongside Coca cola, Pepsi and Sprite.
I love thums up over coca cola and pepsi.
Thumps up is much better.
Having a toilet is much better
@@ricehair8807 Ok. We will have Thums up you have whatever you find in toilet. To each his own.
@@ricehair8807 Yeah we have more people than toilets. And you have more racism than sense.
me:all soda are same!
Pepsi:am I a coke to you?
A Turkish person will read "coke" as "joke" because he "c" sound in Turkish sounds as "j".
Unhealthy.
😮😮😮
omegalul
To be honest I had only purchased Pepsi when thumbs up and coke were out of stock.
this is probably the first mention of PV Narashima Rao that I've seen on media foreign to India.
too bad that he doesnt get enough credit for the liberalization as much as he deserved in india
Eh, P.V Narasimha Rao was still a more or less puppet of the Gandhis who had opposed liberalization, he only did it because the forex reserve was running out and the economy was in dire straits as one of our major tranding partners, the Soviet's economy had collapsed.
It was DR Manmohan Singh as finance minister
@@AnuragDDethe yeah only Modi is a prime minister in the history of India. I used to be naked evertime bcoz of poverty before 2014
@@sauaravkumar4664 I never denied him being a Prime Minister. He was PM but he was not in charge. Also the Modi govt has done some good things and have had their fair share of problems as we can see. Only time will tell if Modi's promises materialize or the economy sinks.
You should learn more. Narshima Rao or Manmohan Singh didn't want liberalisation. They wanted a big loan from IMF as Soviet Union collapsed and India was heavily dependent on Soviet Union. The IMF put the condition over loan that India will have to open its economy.
I love IMF 😍
Coca-Cola expanded to India because of Skillshare.
@@revivedcc1279 Yes
Price is-$2 billion
Ur name nice
Now that you have mentioned India, watch your views goes high
xD
@shirlentsu 发noyami your english sucks
@shirlentsu 发noyami lol.... I cant stop laughing at your "ENGLISH"
shirlentsu 发noyami well most of them are curious bunch who wanna know what their nation is doing in this place
सही पकड़े हैं
Socialists didn't lose, they just changed their politics in 1991. Congress was in power in 1977 and 1991. They had to change because India had reserves for only 2 weeks of imports in 1991, and it was one of the requirements for IMF loan. Now the reserves is over 400 billion.
The 70s were a really dark time for India.
Bcoz soviet collapsed 1991
@@JAKphoenixify not dark we can say tough Times
The fact that only 10% had access to safe water shows the incompetence of the Indian government whilst coca cola managed to get there product to 90% of the population is genius.
@Another One Are you talking about current GDP or the GDP back in the 60s. I highly doubt that even in the 60s Coca Cola Co. had a higher revenue than India's GDP. Also yes the governments of that time were incompetent and the govt till the early 90's was controlled by the Nehru-Gandhi dynasty. First it was Jawaharlal Nehru, then Indira Gandhi(Daughter of Nehru), then Rajiv Gandhi(Son of Indira Gandhi) and even today the great grandson of Nehru, Rahul Gandhi is a candidate in elections but seeing as their incompetence in governing for 3-4 full decades Congress today soesnt even have 10% seats in Parliament while the Bharatiya Janata Party, which is a subsidiary of the Janata Party which formed resistance to Indira Gandhi's dictatorial rule and then came into power after she lost the next elections.
@Another One India shot itself in the foot by embracing socialism and protectionism (China too till 1980). Anything before 1947 could be blamed on the English but remaining poor 70 years on is all on them. Singapore, equally poor at the time (also a former British colony) became a first world country by pursuing the exact opposite policy.
"you make profit into a dirty word and Singapore dies" - Lee Kuan Yew
@@Andy-em8xt Singapore was never poor
@@updown9697 It was poor. So were South Korea and Hong Kong. Capitalism helped them. India chose the path of Socialism
@@ninthcrusader2355 india was too diverse and big to embrace capitalism..choosing capitalism then would have meant becoming western lackey which we werent prepared to be
I saw a documentary in India where the cab driver once used Coca Cola and engine fuel and it actually worked!
@@shiblyzaher ikr lol
@@shiblyzaher too drink lol
@Long Schnozzed Tribesman are you serious? Coke is way more expensive then Gas
Long Schnozzed Tribesman oil is thicker than coke. Coke burns out quickly
@Long Schnozzed Tribesman yeah lol
even though coke is more expensive depending the oil price but at least v would heard of it in the web atleast!
The Coca cola truck you showed in India was in Kolkata. I live there and have seen a similar truck in front of the same background and billboard. Might be that exact one also!😂
Is it a Cinema Hall ? Some রহস্য ?
Fact : Where ever Coca-Cola goes Coca-Cola is their best selling product but only in India Coca-Cola's best selling product is not their flagship product. In fact best selling soft drink in India is Thumb's up which is a product of Coca-Cola
@@SurajSinghTomarArya this video literally told that lol, coke bought thums up so now it is a cocacola company product
The only one? What about Peru's Inca Cola?
@@yeahnoway111 coca cola aquired product!
@@SurajSinghTomarArya
@lohit bhambri is still right and you just wrote the same thing they did.
@@karthika560
I would like to get a source for this claim
Doesn't sound true.
The pre-Rao congress really was a demolishing factor for India. First they broke down Tata Air, which could today have been a world-class airline. Then, they cracked down on foreign companies like Coca Cola. These companies had to wait for 30 years to enter the Indian market.
Hmmm....not a demolishing factor.
India then was a protectionist economy meant to develop india's socio-economic base. It worked, maybe not 100%. But it worked for what it was supposed to. It developed the basic infra like electricity, edu institutes, connectivity etc. The current gen is benefitting from it post 90's eco liberalisation.Analyse the past within its context.
what about the banks, HAL, etc
@@nuclearrdx4045 No nationalisation actually destroyed many things it should have left few things untouched like BAnks ,Tata air, HAL should have also deregulated many industries defence,Automobile,Communication,Broadcasting etc etc
Air India is such a failure.
@@artman7780 Air India is curse it even effects the entire aviation industry of India. Air India keeps entire aviation industry in India in bad shape. Its bad for the economy .
In that 60% of coca cola, at least 75% sales are of thumbs up
+ maza also
2:53 Why is Astolfo in the newspaper?
he is into anime traps. older videos have felix in them
Hey Justin.
This guy is fing everywhere.
Justin, y?
It's Felix, not Astolfo. @Logan/Justin
Don't worry... Americans capitalism will be conqured by Indian n Chinese company in next 20 years
Lol.. Chinese will conquer but ... India will have a tough time.. trade deficit is only expanding: Import>Export. and India has a miniscule 3000$ GDP per capita.
@@SR-kd4wi dude ....it is new India....a confident India....innovative India....in 1806 we were slave for 50 years... still we were fourth richest in per capita income.....it is bound to happen again....when India will grow...status qo is gonna change in world.... institution like world bank n patent laws r gonna collapse...bcoz current patents laws help only Western countries....n then India will have meteoric rise....in next 10 years India gdp is gonna increase four times it's current value ...i.e. India will be 10 trillion dollars economy...
Sikhs gave Indira Ghandi her share of Coke.
Gandhi*
Don't need to boast about a Murder.
@@tstanmoysamanta assassination*
Lolzz
Good for india
Been watching this channel for two years.
Time flew
Yoowwoowowwwwhhhh....BIG FAN HERE.
My history teacher should learn from u lol 😂 . Love from India 🇮🇳
It happen when you bunk Your class
@@Babumoshai.. 🤣🤣
Felix from Re:Zero surprise Cameo
I am used coca cola in toilet.it's work perfectly 👌👌
LMFAOOOOO
Coca cola is poison to body. Evil western drinks.
mwbahahahaaaasses
@@littlemoutha9998 I know right. We farmer use it for insect killing
Did you know coke steal fungible water from indian people who die of thirst, why india govt allow it?
I didn't have toilet cleaner at home yesterday, so I used a can of coke. Toilet is sparkling clean now.
2:53 is that a anime cat girl?
Mascot of an Indian company
In all Business Casual's videos there are anime girls hiding somewhere.
>cat """"""""""""girl"""""""""""""
It's a mouse
Indra Gandhi the worst
India = views
Fun fact: Coke zero is gay
@@plum_bit thats why i drink DR. pepper
hell yeah
You’re right...Pepsi it is then.
Agreed
@Roborav well but it kinda is boon for fat guys during a diet though...no other drink has less than 0.1 calories
Your videos are a sooo interesting!! 🔥🔥🔥🔥
That iconic photograph of Late George Fernándes raising his hands while chained. Epic stuff.
Coca-Cola is Still Running Because of Thums Up..
And limca
@@bhagatonlineeducation7837 and maaza also
You forgot to mention how Coca Cola bought Thums Up & tried to bury it :
At first, Coca-Cola cut advertising and production for Thums Up to drive customers to their flagship brand, but soon realised that Thums Up customers would turn to Pepsi instead of Coke, were Thums Up withdrawn from the market. Instead, Coke decided to use Thums Up as a rival brand to Pepsi. (from Wikipedia)
As an Indian, Thums Up>Pepsi>Coca Cola in terms of taste
Thums up>Limca>Dew>pepsi>Coke
LOL, I DIDN'T KNEW THAT LIMCA AND THUMBS UP WERE INVENTED IN INDIA!!
AND I LIKE LIMCA AND THUMBSUP MORE THAN COKE!!😅
Limca smells like toilet cleaning solvents
Why General Motors failed in India twice??
This is better
Oh, say! can you see by the dawn's early light What so proudly we hailed at the twilight's last gleaming; Whose broad stripes and bright stars, through the perilous fight, O'er the ramparts we watched were so gallantly streaming? And the rocket's red glare, the bombs bursting in air, Gave proof through the night that our flag was still there: Oh, say! does that star-spangled banner yet wave O'er the land of the free and the home of the brave? On the shore, dimly seen through the mists of the deep, Where the foe's haughty host in dread silence reposes, What is that which the breeze, o'er the towering steep, As it fitfully blows, half conceals, half discloses? Now it catches the gleam of the morning's first beam, In fully glory reflected now shines in the stream: 'Tis the star-spangled banner! Oh, long may it wave O'er the land of the free and the home of the brave! And where is that band who so vauntingly swore That the havoc of war and the battle's confusion A home and a country should leave us no more? Their blood has washed out their foul footsteps' pollution! No refuge could save the hireling and slave From the terror of flight or the gloom of the grave: And the star-spangled banner in triumph doth wave O'er the land of the free and the home of the brave. Oh, thus be it ever, when freemen shall stand Between their loved home and the war's desolation! Blest with victory and peace, may the heav'n-rescued land Praise the Power that hath made and preserved us a nation! Then conquer we must, when our cause it is just, And this be our motto: "In God is our trust": And the star-spangled banner in triumph shall wave O'er the land of the free and the home of the brave.
3:15 How conveniently you term Congress as "socialists". America and its phobia xD
Ya they were actually socialists ,under Rahul Gandhis leadership they opened up more to capitalism and stayed in power longer.Look I am not anti congress or pro bjp but thats a fact,the word socialist was added to our preamble in constitution in 1976 during their rule.We have always been a mixed economy but pre 90s we were definitely way more socialist and businessess were very regulatated.
Jawarahal Nehru himself said that he was a socialist and even when to Soviet union to look at their model.
@@maku8075 no social Democract
They drink T-Soda.
Yeah and the homosexuals are called T-GAY😂😂
it can be used cleaning liquid for toilet bowls
Business Casual taught me better HISTORY... Than my School!!!!
That's the Tragedy
Coca-Cola was kicked out by the Government of PM Morarji Desai and Mr George Fernandes who was the Minister of Industries at that time, and he was strongly opposed to the freedom given to many of the foreign companies operating in India at that time.
Hence it will be incorrect to blame the Government of Ms Indira Gandhi for the ouster of Coca-Cola from India.
india being a socialist nation at that time, under indira gandhi opposed many western companies to do business in india as they were not just exporting capitalism but also their inflation .USA or western countries or WTO wanted us to use dollar for international trades and become a liberalized economy (according to WTO definition).But india being USSR close aid didn't want it .In 1971 during pakistan war USA was supposed to attack india in the name of helping pakistan,but indira gandhi rushed to USSR and made a deal .Then USSR agreeed to send their forces if USA interferes . But subramanyam swamy all these people ran to USA during emergency took money from them ,and changed course of the politics in india
Wrong. It was in the time of Indira Gandhi.
imagine thinking that because a company is successful they should pay for improper infrastructure
A very poorly researched video! Please read Indian Political history first and then make such content. There was no "Socialist" regime in India. Socialism was just a part of wide spectrum of political policies.
Call it whatever you want, but government intervention in the economy was strong. "License Raj"
Fact check: George Fernandez the guy you show in handcuffs 2:56 throwed coke out of India , not indira Gandhi . George Fernandez was from Jan sang opposition party to that of indira Gandhi
India before economic liberalisation had law ferra which used to demand foreign company such as coca cola n imb to restrain them from having majority share holder in in their own Indian subsidiary .
I think India actually got freedom in 1991. 🤔
Great content! You missed the whole coca cola survival story after reenterting..they purchased thumsup and tried to shut it down as it was directly competing and dominating the world's favorite coca cola..but then public moved on to Pepsi which forced coca cola to get back thumsup which is still the most popular cola..
thumbs-up👍
America is the same. Coke is everywhere. So is Pepsi.
There are also lots of specialty sodas now. They are regional and heritage brands.
wait, so only 10% of the villages in the country had clean water, and the priority went to taking down a company?
Yep, the Indian government is one of the most corrupt in the world.
When cocacola came back to India they threatening their biggest Indian enemy 'Thumbs Up' to sold themselves to cocacala until they serve free drinks for a year. This complete killed a pure Indian brand. Now a day thumbs up is still more popular than cocacola, even after becoming a cocacola brand.
Could you do Vodafone, MAC and H&M? Great job so far. Thank you. keep it up =D
I have loved most of your videos. Quiet descriptive and perfect sync with the timeline. But in this case I find it somewhat hard to believe the statement "90% of Indians had access to Coca-Cola while 10% of the Indian villages had access to safe drinking water" the latter being true though. Perhaps a nuanced or silly understanding of India's real socio-economic conditions by the bureaucratic aristocrats.
But who drinks coke i prefer thumb's up with biryani rather than a coke . Ofcourse it was acquired by coke .
In PH all kinds of SODA are being called COKE😂
Thanks to PV Narsimha rao for liberalisation of economy in 1991.................
Indira Gandhi destroyed Indian Economy by following too muchh pro communist economy
Hwr then Economic Advisor was pro USSR ambassdor.
Her Nationalisation of Banks was important but she took it too mext level
Please do Samsung and Nestlé.
Door-to-Door Hentai Salesman He did Nestle already about a year ago. Search Business casual nestle
I almost studied nothing of emergency during school. May india never have a witch as the pm.
Excellent videos bro
What does socialism have to do with local business??? Lmao. If a local family owned business didn't have to pay taxes, that's capitalism.
Oh please pepsi ,thunmbs up and fanta are the best 😊😊😊
Thums Up for Coke! 👍🇮🇳
lol
Amul the taste of India~
🇮🇳♥️🥛
George Fernandes 😍
You guys should do a video on Jio that is the biggest success by an Indian company ever !!!
They came from zero and caught the 2nd largest market share
Could you make a video about Coca Cola in the USSR
/Russia? It's kinda interesting cause Pepsi-Cola was the first one to enter the Soviet Union but eventually Coca-Cola won the competition
I drank a can of coke before watching this 😅
Shit.! There goes the idea for my next video essay. :( Thanks though. I couldn't have made it any better. :P
The fact that those local brands i.e Thumps Up , Limca , Maaza etc made a buck or two was a great thing. Also, they are still relevant. Maaza is the highest selling beverage in India in 2010 - 2020
India is the future of many British brands, franchises and business.
Coca-Cola is American not British....
I haven't drank a Coca Cola or any soda in 2 years. Coca Cola was my favorite i would drink a 2 liter or 2 a day. Glad i stopped all i drink now is water
You mentioned India, so we can all expect an easy 1 Billion views, eventually.
Why can't you use good pictures while talking about India.
It has lots of big cities and it is the 3rd biggest economy and will be first by 2050
Just a suggestion, because BBC and CNN do the same for us like u.
The videos has just outright lied about why the emergency was imposed. CONgress one of its sponsors I guess
2:04 90% of villages had access to coca cola? From where did you get this cause this sounds incredible. You're telling me that coca cola stores were established in villages all around the country from Himalayas to the jungles of Burma and people there had coca cola, first this is a logistical nightmare considering the shity transportation and infrastructure in India especially back in the 50s where the country was a shithole? And Even if you manage to bring products you are faced with the biggest obstacle of selling them. Legit sure no Indian could afford any drink, let's don't consider that energy drinks were an alien concept for the Indian culture.
I would like you made a video about the oil company shell. How it startet and their succes al over the world eveh in russia
India shot itself in the foot by embracing socialism and protectionism (China too till 1980). Anything before 1947 could be blamed on the English but remaining poor 70 years on is all on them. Singapore, equally poor at the time (also a former British colony) became a first world country by pursuing the exact opposite policy.
"you make profit into a dirty word and Singapore dies" - Lee Kuan Yew
Whatever you say I like sprite
Actually I think I read from somewhere, Coca Cola is a drink from India. Then some American bought the receipe. I don’t know how true it is, but don’t think the idea of carbinated drinks from India. So maybe Americans used Indian ingredients and improved it. I don’t know.
Capitalism did not spread around the world in 20th century as has been written infinitely in the first chapter of economics books. Capitalism has been here since whenever humans started trading which is basically forever, only the scale kept changing. If it was true that capitalism spread around the world in only the 20th century how is it that all languages have a word for a market for e.g. a bazaar? After all, a market and capitalism are two sides of the same coin.
But Pepsi is the Best😍😍
the socialists did not lose power. the socialists were the Indian National Congress. in 1991, there was an economic crisis in India. In order to get loans from the world bank, they had to give up their socialist economy. in the end, the socialist just changed their viewpoint on how to run the economy
Nope nope ... Are managed to buy thumbs up... Because they have formed syndicate with Pepsi...
Shows how company destroying local market.
Who needs coke when you have water
Did i just saw a cat ear girl in the news paper? 😂
India Gandhi was actually the best pm of India because of her Beaurocracy and Socialist attitude which created a way for Local industries to flourish and lift India out of dead poverty.
He kills me how he said "Coca-Cola"
India: Coca Cola is easier to access than drinking water.
Also India: Let's not use the same system that made Coca Cola so easily accessible.
Logic 100
India was the one who started war upon Pakistan and there leaders admitted that watch indhra gandi speach when she ordered Indian army to attack on Pakistan right few months before election and she said we will do our lunch in Lahore Pakistans city poor lady still hungry lol
This video about a company that sells soft drinks in people without drinkable water is sponsored by a company that forces workers to pee in bottles
Coca Cola presence in India is actually low it earns from the brands it acquired latter like, Thumpsup, Sprite and Miranda
One Sugar Drink against the Looting Government.
Hail Capitalism.
Hail Free Markets
Hail BR Shenoy.
BR shenoy .... We feel proud about him
You should do more Asian companies like Honda.
Love your videos very thought out and intriguing. I have watched them all thus far and hope you going forever! I thoroughly enjoy learning about everything. So thank you!
99.999999999 % of indians surely like coke definitely. Coca-Cola is surely the most popular drink in India .
Coke cola is huge
One word : Thums up
You all will never show real ( another part of india ) india in your background pictures . india is changing bro so you should also have to be change with time .
Incredibly informative.
Good video
It's not totally detail video seriously it just felt like the creator want it to be fast wrap up
But anyway not great or bad in any way 🙂
guys you know that if from the first socialism was not adopted by our government then INDIA would have been a developed country like USA or JAPAN
Nope. Big differences in population quality, culture and education levels.
Ha Ha Ha Ha!
We would have drained our resources and labor even more. Also see how there were more products and more competition in local business than when capitalism took over.
You need good quality workers and consumers with high purchasing power besides enterprise to have a successful economy.
Not Japan or US but yes we would be better off than China
Thums Up still reigns supreme in India. Only US returned Indians or indians in the metros drink coca cola.
Love your videos..can anyone tell what software he uses to make these amazing videos.. anyone??
Primer pro, after effects
@@dice4572 thanks bro!!
Np mate
You forgot to mention that Coca Cola is using so much water that farmers are struggling to feed their crops.
Inspiring history of Coca Cola