How Coca Cola Lost India (And How They Won Her Back)
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- Опубліковано 27 лют 2019
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Coca Cola founded its first bottling factory in India in 1950, just 3 years after India became independent. But soon after, India turned to socialism and began nationalizing many private companies, including Coca Cola. So how did Coca Cola escape the claws of India's socialist government and acquired 60% of India's beverage market share?
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#CocaCola #India #History
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Fun Fact : When coca cola reentered India, it bought Indian brand Thums up which was most popular brand at that time. They did so to kill it so that coca cola could replace it. But when they did so, the market share held by Thums up was distributed between Coca Cola and Pepsi. To regain that market share back they had to relaunch Thums up again. Still today Thums up up is one of the most consumed drink in India alongside Coca cola, Pepsi and Sprite.
I love thums up over coca cola and pepsi.
Thumps up is much better.
Having a toilet is much better
@@ricehair8807 Ok. We will have Thums up you have whatever you find in toilet. To each his own.
@@ricehair8807 Yeah we have more people than toilets. And you have more racism than sense.
this is probably the first mention of PV Narashima Rao that I've seen on media foreign to India.
too bad that he doesnt get enough credit for the liberalization as much as he deserved in india
Eh, P.V Narasimha Rao was still a more or less puppet of the Gandhis who had opposed liberalization, he only did it because the forex reserve was running out and the economy was in dire straits as one of our major tranding partners, the Soviet's economy had collapsed.
It was DR Manmohan Singh as finance minister
@@theindianagenda5819 yeah only Modi is a prime minister in the history of India. I used to be naked evertime bcoz of poverty before 2014
@@sauaravkumar4664 I never denied him being a Prime Minister. He was PM but he was not in charge. Also the Modi govt has done some good things and have had their fair share of problems as we can see. Only time will tell if Modi's promises materialize or the economy sinks.
You should learn more. Narshima Rao or Manmohan Singh didn't want liberalisation. They wanted a big loan from IMF as Soviet Union collapsed and India was heavily dependent on Soviet Union. The IMF put the condition over loan that India will have to open its economy.
I love IMF 😍
Socialists didn't lose, they just changed their politics in 1991. Congress was in power in 1977 and 1991. They had to change because India had reserves for only 2 weeks of imports in 1991, and it was one of the requirements for IMF loan. Now the reserves is over 400 billion.
The 70s were a really dark time for India.
Bcoz soviet collapsed 1991
@@JAKphoenixify not dark we can say tough Times
Coca-Cola expanded to India because of Skillshare.
@@revivedcc1279 Yes
Price is-$2 billion
Ur name nice
me:all soda are same!
Pepsi:am I a coke to you?
A Turkish person will read "coke" as "joke" because he "c" sound in Turkish sounds as "j".
Unhealthy.
😮😮😮
omegalul
To be honest I had only purchased Pepsi when thumbs up and coke were out of stock.
Please make a video on AMUL. It is world's largest dairy chain
Interestingly, I'm planning one on Amul. Even though it would be more focussed on the iconic Amul girl. But still good to see that there are people for this kind of content.
@@lutalica1686 I'll be waiting for it then..!
Lutalica I'll sub to you
i am also waiting for it.
Nope. Check your facts 🙂
Now that you have mentioned India, watch your views goes high
xD
@shirlentsu 发noyami your english sucks
@shirlentsu 发noyami lol.... I cant stop laughing at your "ENGLISH"
shirlentsu 发noyami well most of them are curious bunch who wanna know what their nation is doing in this place
सही पकड़े हैं
The fact that only 10% had access to safe water shows the incompetence of the Indian government whilst coca cola managed to get there product to 90% of the population is genius.
@Another One Are you talking about current GDP or the GDP back in the 60s. I highly doubt that even in the 60s Coca Cola Co. had a higher revenue than India's GDP. Also yes the governments of that time were incompetent and the govt till the early 90's was controlled by the Nehru-Gandhi dynasty. First it was Jawaharlal Nehru, then Indira Gandhi(Daughter of Nehru), then Rajiv Gandhi(Son of Indira Gandhi) and even today the great grandson of Nehru, Rahul Gandhi is a candidate in elections but seeing as their incompetence in governing for 3-4 full decades Congress today soesnt even have 10% seats in Parliament while the Bharatiya Janata Party, which is a subsidiary of the Janata Party which formed resistance to Indira Gandhi's dictatorial rule and then came into power after she lost the next elections.
@Another One India shot itself in the foot by embracing socialism and protectionism (China too till 1980). Anything before 1947 could be blamed on the English but remaining poor 70 years on is all on them. Singapore, equally poor at the time (also a former British colony) became a first world country by pursuing the exact opposite policy.
"you make profit into a dirty word and Singapore dies" - Lee Kuan Yew
@@Andy-em8xt Singapore was never poor
@@updown9697 It was poor. So were South Korea and Hong Kong. Capitalism helped them. India chose the path of Socialism
@@ninthcrusader2355 india was too diverse and big to embrace capitalism..choosing capitalism then would have meant becoming western lackey which we werent prepared to be
I saw a documentary in India where the cab driver once used Coca Cola and engine fuel and it actually worked!
@@shiblyzaher ikr lol
@@shiblyzaher too drink lol
@Long Schnozzed Tribesman are you serious? Coke is way more expensive then Gas
Long Schnozzed Tribesman oil is thicker than coke. Coke burns out quickly
@Long Schnozzed Tribesman yeah lol
even though coke is more expensive depending the oil price but at least v would heard of it in the web atleast!
The Coca cola truck you showed in India was in Kolkata. I live there and have seen a similar truck in front of the same background and billboard. Might be that exact one also!😂
Is it a Cinema Hall ? Some রহস্য ?
Fact : Where ever Coca-Cola goes Coca-Cola is their best selling product but only in India Coca-Cola's best selling product is not their flagship product. In fact best selling soft drink in India is Thumb's up which is a product of Coca-Cola
@@SurajSinghTomarArya this video literally told that lol, coke bought thums up so now it is a cocacola company product
The only one? What about Peru's Inca Cola?
@@yeahnoway111 coca cola aquired product!
@@SurajSinghTomarArya
@lohit bhambri is still right and you just wrote the same thing they did.
@@karthika560
I would like to get a source for this claim
Doesn't sound true.
The pre-Rao congress really was a demolishing factor for India. First they broke down Tata Air, which could today have been a world-class airline. Then, they cracked down on foreign companies like Coca Cola. These companies had to wait for 30 years to enter the Indian market.
Hmmm....not a demolishing factor.
India then was a protectionist economy meant to develop india's socio-economic base. It worked, maybe not 100%. But it worked for what it was supposed to. It developed the basic infra like electricity, edu institutes, connectivity etc. The current gen is benefitting from it post 90's eco liberalisation.Analyse the past within its context.
what about the banks, HAL, etc
@@nuclearrdx4045 No nationalisation actually destroyed many things it should have left few things untouched like BAnks ,Tata air, HAL should have also deregulated many industries defence,Automobile,Communication,Broadcasting etc etc
Air India is such a failure.
@@artman7780 Air India is curse it even effects the entire aviation industry of India. Air India keeps entire aviation industry in India in bad shape. Its bad for the economy .
In that 60% of coca cola, at least 75% sales are of thumbs up
+ maza also
That iconic photograph of Late George Fernándes raising his hands while chained. Epic stuff.
Been watching this channel for two years.
Time flew
Yoowwoowowwwwhhhh....BIG FAN HERE.
2:53 Why is Astolfo in the newspaper?
he is into anime traps. older videos have felix in them
Hey Justin.
This guy is fing everywhere.
Justin, y?
It's Felix, not Astolfo. @Logan/Justin
Amul the taste of India~
🇮🇳♥️🥛
Love your videos very thought out and intriguing. I have watched them all thus far and hope you going forever! I thoroughly enjoy learning about everything. So thank you!
Felix from Re:Zero surprise Cameo
Your videos are a sooo interesting!! 🔥🔥🔥🔥
My history teacher should learn from u lol 😂 . Love from India 🇮🇳
It happen when you bunk Your class
@@Babumoshai.. 🤣🤣
2:53 is that a anime cat girl?
Mascot of an Indian company
In all Business Casual's videos there are anime girls hiding somewhere.
>cat """"""""""""girl"""""""""""""
It's a mouse
Great Explanation!!!!
Great content! Thanks
I likes your video. Could you tell me which software you use for your videos. specially which editing software you use
Incredibly informative.
Excellent videos bro
The video editing and presentation on whole new level 🤩
Great video. Keep it up 👍
Excellent documentary!!
Why General Motors failed in India twice??
This is better
Great presentation
Great content! You missed the whole coca cola survival story after reenterting..they purchased thumsup and tried to shut it down as it was directly competing and dominating the world's favorite coca cola..but then public moved on to Pepsi which forced coca cola to get back thumsup which is still the most popular cola..
imagine thinking that because a company is successful they should pay for improper infrastructure
Well done "Business casual'. I have been enlightened a lot by your posts.
Can you do something on Pixar and Dreamworks too? I am looking forward to seeing it.
Could you do Vodafone, MAC and H&M? Great job so far. Thank you. keep it up =D
You simplified the story soo much you could have told entire story it's really interesting
2:53 *that newspaper must be interesting I wanna read the article about the trap lol*
Damn... That is inspirational...!!!
I learned alot thats fells good
Great content always ✌🏻
You forgot to mention how Coca Cola bought Thums Up & tried to bury it :
At first, Coca-Cola cut advertising and production for Thums Up to drive customers to their flagship brand, but soon realised that Thums Up customers would turn to Pepsi instead of Coke, were Thums Up withdrawn from the market. Instead, Coke decided to use Thums Up as a rival brand to Pepsi. (from Wikipedia)
As an Indian, Thums Up>Pepsi>Coca Cola in terms of taste
Thums up>Limca>Dew>pepsi>Coke
another nice video to enjoy.
The fact that those local brands i.e Thumps Up , Limca , Maaza etc made a buck or two was a great thing. Also, they are still relevant. Maaza is the highest selling beverage in India in 2010 - 2020
DAMN I LOVE BUSINESS CASUAL FOR THEIR ANIME REFERENCES!!!!!!!!!!!
LOL, I DIDN'T KNEW THAT LIMCA AND THUMBS UP WERE INVENTED IN INDIA!!
AND I LIKE LIMCA AND THUMBSUP MORE THAN COKE!!😅
Limca smells like toilet cleaning solvents
George Fernandes 😍
You guys should do a video on Jio that is the biggest success by an Indian company ever !!!
They came from zero and caught the 2nd largest market share
India = views
Brilliant video
it can be used cleaning liquid for toilet bowls
Love your videos..can anyone tell what software he uses to make these amazing videos.. anyone??
Primer pro, after effects
@@dice4572 thanks bro!!
Np mate
Please do a video on the Great Depression. I love your teaching method and its a subject that its not widely explored outside th US.
Please make your video long....👍👍
thumbs-up👍
Business Casual taught me better HISTORY... Than my School!!!!
That's the Tragedy
I am used coca cola in toilet.it's work perfectly 👌👌
LMFAOOOOO
Coca cola is poison to body. Evil western drinks.
mwbahahahaaaasses
@@littlemoutha9998 I know right. We farmer use it for insect killing
Did you know coke steal fungible water from indian people who die of thirst, why india govt allow it?
I didn't have toilet cleaner at home yesterday, so I used a can of coke. Toilet is sparkling clean now.
Good video
2:55 Found our favorite catboy again
0:08 Why is Santa drawn on the truck
why is there a anime catboy on the newspaper at 2:54?
Was that Felix on the newspapers?
thank you
He kills me how he said "Coca-Cola"
The void that was created in 1977 led to the growth of several indian industries including the IT Section...wipro,Infosys etc got the golden period to grow...
after re entering local brand like thusup given tuff computation and still it is...
Amazing that world class channels like you cover India fairly regularly.
It's all true. You know much details about India than Indians.
Love
from India
America is the same. Coke is everywhere. So is Pepsi.
There are also lots of specialty sodas now. They are regional and heritage brands.
so it basically poison added with sugar , right ??
Sikhs gave Indira Ghandi her share of Coke.
Gandhi*
Don't need to boast about a Murder.
@@tstanmoysamanta assassination*
Lolzz
Good for india
Should have mentioned more about thumbs up that's an even more interesting story
2:53 isn't that a anime face on newspaper???😦😦
You should do more Asian companies like Honda.
In PH all kinds of SODA are being called COKE😂
2:07 That's extreme =O
Always nice to see local stuff at least putting up a fight. Seems like in Brazil something similar happened: Brazilians preferred coffee, tea, and Guaraná, the national soda. There are many brands but they are all made from guaraná, a fruit from the Amazon. Coke had to do some very heavy investments to take off
Oh, say! can you see by the dawn's early light What so proudly we hailed at the twilight's last gleaming; Whose broad stripes and bright stars, through the perilous fight, O'er the ramparts we watched were so gallantly streaming? And the rocket's red glare, the bombs bursting in air, Gave proof through the night that our flag was still there: Oh, say! does that star-spangled banner yet wave O'er the land of the free and the home of the brave? On the shore, dimly seen through the mists of the deep, Where the foe's haughty host in dread silence reposes, What is that which the breeze, o'er the towering steep, As it fitfully blows, half conceals, half discloses? Now it catches the gleam of the morning's first beam, In fully glory reflected now shines in the stream: 'Tis the star-spangled banner! Oh, long may it wave O'er the land of the free and the home of the brave! And where is that band who so vauntingly swore That the havoc of war and the battle's confusion A home and a country should leave us no more? Their blood has washed out their foul footsteps' pollution! No refuge could save the hireling and slave From the terror of flight or the gloom of the grave: And the star-spangled banner in triumph doth wave O'er the land of the free and the home of the brave. Oh, thus be it ever, when freemen shall stand Between their loved home and the war's desolation! Blest with victory and peace, may the heav'n-rescued land Praise the Power that hath made and preserved us a nation! Then conquer we must, when our cause it is just, And this be our motto: "In God is our trust": And the star-spangled banner in triumph shall wave O'er the land of the free and the home of the brave.
Make one video on Amul a co-operative company
nothing showed in video
2:55 ahhh yes I remember that day in 1975 when they declared a national emergency due to the lack of Japanese waifu in the market. It was front page news.
Where new video will come
It's about 10 months
Even at this moment it's hard to find coke in the town I am , where Pepsi and others have made their way.
Shit.! There goes the idea for my next video essay. :( Thanks though. I couldn't have made it any better. :P
A bit concerning that local brands just get destroyed by Coca Cola and allowing little entry into the market.
Please make a video on america growth story since 1950
Do you have pepsi and Philippines? Especially on that winning - losing crown issue. I'm not sure if it's considered a scandal. If not, please make a vid thank you.
Thums Up for Coke! 👍🇮🇳
lol
The steady way to steady voltage, animal ears.
Interesting, can you also do a video on how Coca Cola broke into China market?
2:53 You sneaky bastard
Make one on Amul
2:52 how coca-cola won India back
Could have expanded a bit more on the ThumsUp story
wait, so only 10% of the villages in the country had clean water, and the priority went to taking down a company?
Yep, the Indian government is one of the most corrupt in the world.
@@JAKphoenixify no it's not
I would like you made a video about the oil company shell. How it startet and their succes al over the world eveh in russia
2:51 just when Felix from Re zero appeared in ' The Hindu ' at that time ??
Coca-Cola is Still Running Because of Thums Up..
And limca
@@bhagatonlineeducation7837 and maaza also
Thumsup was there much before the thumsup(like button) from facebook
Limka thumbs Up and especially Maaza are the very good 💓