One important factor in the success of Pulse Candy was as the brand is owned by DS group which also manufactures tobacco products so the sales person also used to put one jar of pulse candy along with Tobacco products and cigrate usually cost 19₹ so to sum up the amount to ₹20 smokers buy pulse or either gum . Pulse instantly removed the somkey flavour of the cigarette and gum had a issue that u need to keep chewing it so pulse was better option for smokers
Yea... Research was focused on pulse, not Alpelable 😅... I couldn't take anything he said after that seriously when he kept saying Alpelable... Its like hearing the fake names of "Karare Kurre", and "Layers Chips"😂
Thumbnail Idea: Show Pulse candy's growth (e.g., an upward graph or glowing spotlight) alongside a competitor's decline (e.g. fading away or breaking apart). Text: Use "Genuine" as the headline to emphasize the authenticity of Pulse's marketing success. This creates a visually striking and curiosity-driven thumbnail.
Add-ons: Package of Pulse Candy is the best in the market. Great analysis, we often forget the small things, DS Group extracted the small to the prime level
I always used to think a low entry barrier is perfect for companies to grow but the initial part of the video busted the myth. Thank you for the insights 👌
Lol its someone's head bun or pony tail... 😅 But yeah it definitely looked sus... Btw, did no one notice his saying Alpelable??? I wasn't even paying attention to the video much, as it kept distracting me... It kinda reminded me of the "karrare kurre" and "layers chips"😂
The supermarkets and stores give 1 rupee candies instead of returning the exact change to the customer. Customer accept without any disagreement. So there is always a market for the Rs.1/2 candies.
This was already experimented by a candy called googly during early 2000. i still remember it was fantastic. at the centre of googly there was tingling effect which made it stand out. sadly that candy was stopped for unknown reason.
the idea is quite simple, we all love to eat raw mango cut pieces along with a mix of chill is and salt, which basically is a combination of 3 different flavors, this concept has been modelled into a Candy successfully by making the masala infused in it something unique...Brilliant move by DS group
I am also getting in similar business from pune. My candy name is "Chal Chal" after deriving a lesson from kaccha mango and pulse. My candy have 3 taste like sweet on top and tangy in between but when you are about to finish it then it is spicy black pepper. We have done the trial in jhuggi area and kids are buying it like a crazy. Because of name also it is making sensation. May be 1 day you would be covering my candy too. please remember the name " Chal Chal". You can also gift it to your enemy by putting it in there hand as they read it. They will eat it and feel the same.
The 1st lesson: do not ever rush to the market, always perfect you product before you launch in the market This only works in this case because it is not that uncertain but while developing new innovative products you should launch the product as soon as possible to ensure that there is demand for the product Edit: an insight from the lean startup book
The size of the candy was not just for pricing but also for mouthfeel. The bigger size of the candy made for a fuller mouthfeel than the smaller ones, which was a first for Indian customers. So the flavour and form factor innovation together contributed to the product success.
Great case study ❤❤ . Ganesh bhaiya and their team big thanks to all. Many business & economic case study I watched your channel. My one suggestion/request - Ganesh bhaiya OYO (Ritesh bhaiya) Case Study please 🙏🙏
Wonderful episode @ThinkSchool. Loved it. Could you also make a comparative case study episode on the Masala companies of India, e.g: MDH Everest, Suhana and others? It would be interesting to watch. I would also request you to include their history in it. Thanks.
Please creat a video on sujata mixer grinder As in north India none of it's competetor are present in every home there is only sujata and moreover in market also no brand rather than this is present or seen
Just ordered the green mango Pulse pack from BlinkIt, and saw your video after that. I too wondered why Pulse (especially the kacha aam flavour) is doing so good since 4-5 years now, leaving behind many well established toffee brands who lost their market. I still remember my childhood candy Maha Lacto (idk if any of you have tasted it), it was extremely hit like Pulse back in the 2000s. I stay in Kolkata and here Pulse is the new 1 rupee alternative, starting from the tea thekas to online shops, pulse is my go-to candy now. I wish the DS Group all the best and all the Indian brands/startups should follow suit. Make the market so competitive that quality stays good and the product has to stay cheap, because the middle class in this country have always been a taken for granted population of this government, and previous governments before.
It was an amazing video please make more videos like this and 😅 can i get the ppt from your video I want to present this in my class It was very engaging video from start to end 👏
Still curious about one question! Picking up on a line mentioned all the while in the video it's all about the taste. Why was it so difficult for competition to catch up? Have 2-3 hypothesis here. 1. Competition was too late to catch up. 2. The R&D efforts created a MOAT, which resulted in difficulty in replicating the product effectively. 3. Pulse was probably just marketed better and effective distribution channels were created, rendering any replication of the product irrelevant. Thoughts?
. perfect ur product bfr entering the market . if u can't do Great things, do simple things in great way . Masala works every time in India, a good one
DS group makers of pulse,pass,and rajnigandha silver pearls was involved is Rs900 crore scam in 2019.DS group has employee rating of 3.6 out of 5 .In 2014 Government also rejected DS groups proposal to make cigarette
I remember I was in class 5/6 maybe, when pulse was just launched and I had them, it felt like a bliss and bought for my classmates cause it was my birthday. I distributed them all to my friend and no one but my crush came and told me, so you are serving a ball of raw jaljeera or what 😂. Not everyone liked it then. But eventually, everyone in my locality and in few days, in my class too, started talking about how good pulse actually is. Surely, at first it didn't adjusted to our usually regular eclairs, mango bite or alpenliebe... But it grew to our taste buds as a mature tangy flavour and the rest is history ✨
Pulse is a copy cat candy of cintu mango chatpat candy 😅 im a candy seller shop owner i know its well , they didnt do anything R&D they are cooperates businness they take idea from local shop candy seller and copy paste with high quality etc
In these price rigidity case, companies tackle inflation and margin by degramming the product(decreasing weight). Anyhow, candy is volume and scale business.
Every single time there is a video about a company's rise.. I am checking the share price and there is a short term rise and then there is a huge fall.. very good example is Asian paints..
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Maa kasam nhi deta hun main😖😖 phir bhi mera koi gana nhi sunata hai🥺🥺😭 please sun lo bas ek baar😔😔39g
Hey Ganesh a video on CAMPA COLA vs other beverages 🙏
Govt should crack down on artificial sugar.
😊😊
*Please Make a video on MLA MP salary* 🙏
So that everyone get to know how much they're earning 😢
Have been missing brand and business case studies from you for a while now. This was much needed
One important factor in the success of Pulse Candy was as the brand is owned by DS group which also manufactures tobacco products so the sales person also used to put one jar of pulse candy along with Tobacco products and cigrate usually cost 19₹ so to sum up the amount to ₹20 smokers buy pulse or either gum . Pulse instantly removed the somkey flavour of the cigarette and gum had a issue that u need to keep chewing it so pulse was better option for smokers
6:31, 6:50, 7:21, 7:40, 10:32, 11:46, 11:52, 12:54, 13:09, 14:02, 17:31 Mouse Spotted, 14:26 Mouse Couple Spotted, 17:46 Whole family Spotted
Bhai pura video yahi dhyan rkhe ho lagta he 😂😂
@HiteshPandya-li5dd Multitasker ki nazar hai🤣
Wo mouse nahi hai glass ke piche log chal rahe hai😂😂🤦
@@krishantiya6868 i only saw that after you mentioned danggg
Alpenliebe: Al-Pen-Li-bè....Ganesh : Al-Pen-Li-BLE
😂😂😂 Yes thank you! It was distracting a f 🤣
@@sarthakchandra I stopped the video as soon as I heard it for the first!
Yea... Research was focused on pulse, not Alpelable 😅...
I couldn't take anything he said after that seriously when he kept saying Alpelable...
Its like hearing the fake names of "Karare Kurre", and "Layers Chips"😂
Pulse kachha aam is a unique product with a very tasty twist. I always have one jar at home!
Maybe the next video you should watch is of foodpharmer :D
@harishrajora6453 I watch foodpharmer videos regularly. He is truly doing an excellent job exposing the lies of MNC companies.
Bro but always keep sugar level in check.
Pulse took over coz Eclair and Melody both became 2 Rs. That's where our childhood ended
Thumbnail Idea:
Show Pulse candy's growth (e.g., an upward graph or glowing spotlight) alongside a competitor's decline (e.g. fading away or breaking apart).
Text: Use "Genuine" as the headline to emphasize the authenticity of Pulse's marketing success.
This creates a visually striking and curiosity-driven thumbnail.
👌
parsh 🙂🙂
Can use kacha mango bite as that fading away competitor in the thumbnail
@@rohithbandari Can kaccha mango sue the youtuber in such a case?
great case study after a long time. always love it when case study explains a new sector and insights about it which you wouldn't have thought
Make case study on dLF please I am watching since 8 year ago
+1
+2
+3
+4
+5
Add-ons: Package of Pulse Candy is the best in the market.
Great analysis, we often forget the small things, DS Group extracted the small to the prime level
The packaging, and its unique indian style of flavor made it stand out.
"If you can't do great things, do simple things in a great way" Reminds me of the great bag maker Louis Vutton.
Hey Ganesh a video on CAMPA COLA vs other beverages 🙏
Great content, man ! Merry Christmas ⛄
pulse research team needs special appreciation! 🔥
Always informative bro...make something on cloud storage business
Wow! Ganesh ur content is getting better and better with each video!
I always used to think a low entry barrier is perfect for companies to grow but the initial part of the video busted the myth. Thank you for the insights 👌
Was that a mouse at 11:46 in the background?
It’s people walking around
Yes
Lol its someone's head bun or pony tail... 😅
But yeah it definitely looked sus...
Btw, did no one notice his saying Alpelable???
I wasn't even paying attention to the video much, as it kept distracting me...
It kinda reminded me of the "karrare kurre" and "layers chips"😂
The supermarkets and stores give 1 rupee candies instead of returning the exact change to the customer. Customer accept without any disagreement. So there is always a market for the Rs.1/2 candies.
Quality Content. Thanks a lot!
Hello ganesh sir, can you make a video about how can do market research? How to find the required data and how to analyse it?
Indeed
This was already experimented by a candy called googly during early 2000. i still remember it was fantastic. at the centre of googly there was tingling effect which made it stand out. sadly that candy was stopped for unknown reason.
the idea is quite simple, we all love to eat raw mango cut pieces along with a mix of chill is and salt, which basically is a combination of 3 different flavors, this concept has been modelled into a Candy successfully by making the masala infused in it something unique...Brilliant move by DS group
6:31 Was that a mouse that ran behind in the background 😮
@7:39
Nope it's a person walking across.
Correct 💯
This is definitely a good episode, learned quite a few interesting perspectives.
Awesome explanation of this beautiful business case study. I loved it a lot also same from the past are really awesome.
I never miss your insightful case studies, thank you Ganesh sir
Interesting facts about confectioneries... Thank u for covering this tiny daily life consumption thing...
I am also getting in similar business from pune. My candy name is "Chal Chal" after deriving a lesson from kaccha mango and pulse. My candy have 3 taste like sweet on top and tangy in between but when you are about to finish it then it is spicy black pepper. We have done the trial in jhuggi area and kids are buying it like a crazy. Because of name also it is making sensation. May be 1 day you would be covering my candy too. please remember the name " Chal Chal". You can also gift it to your enemy by putting it in there hand as they read it. They will eat it and feel the same.
The 1st lesson: do not ever rush to the market, always perfect you product before you launch in the market
This only works in this case because it is not that uncertain but while developing new innovative products you should launch the product as soon as possible to ensure that there is demand for the product
Edit: an insight from the lean startup book
Can't match your pace that you make others understand the business easily 👌🏻
Well explained detailed case study as always💯
Thank God u have came back to business lessons classes ❤️🔥
❤ for the admiration i will get pulse today for your wonderful video and insights. Ds group strategy is mind blowing.❤
Waiting for dhirubhai ambani part 2 video❤
Good Case Study.
Appreciate the efforts.
Exactly at @17:32, There is a mouse running behind in the studio🤣. Bro, Maybe u cud start a Rat trap buisiness !! Just klidding
😂
Ig its someone's head that's walking outside
This video was very informative andit gives very valuable insights about candy markets
The size of the candy was not just for pricing but also for mouthfeel. The bigger size of the candy made for a fuller mouthfeel than the smaller ones, which was a first for Indian customers. So the flavour and form factor innovation together contributed to the product success.
@@sunnyagarwal6616 XD You like your mouth full? 😳😳
Great case study ❤❤ . Ganesh bhaiya and their team big thanks to all. Many business & economic case study I watched your channel.
My one suggestion/request - Ganesh bhaiya OYO (Ritesh bhaiya) Case Study please 🙏🙏
Wonderful episode @ThinkSchool. Loved it.
Could you also make a comparative case study episode on the Masala companies of India, e.g: MDH Everest, Suhana and others?
It would be interesting to watch. I would also request you to include their history in it.
Thanks.
Here in Bangladesh, Pulse is a must-have for road trips it saves us from throwing up
Weren't you guys with Radical Islamists boycotting India
use hajmola
Thanks for deep case study
Amazing R&D, I must say!
After so long I got the video for which I have followed you.
Your content day by day 📈📈
Please creat a video on sujata mixer grinder
As in north India none of it's competetor are present in every home there is only sujata and moreover in market also no brand rather than this is present or seen
It launched as a pilot project in rajasthan we tasted it before its official launch after 2 years I saw it's advt
Just ordered the green mango Pulse pack from BlinkIt, and saw your video after that. I too wondered why Pulse (especially the kacha aam flavour) is doing so good since 4-5 years now, leaving behind many well established toffee brands who lost their market. I still remember my childhood candy Maha Lacto (idk if any of you have tasted it), it was extremely hit like Pulse back in the 2000s. I stay in Kolkata and here Pulse is the new 1 rupee alternative, starting from the tea thekas to online shops, pulse is my go-to candy now. I wish the DS Group all the best and all the Indian brands/startups should follow suit. Make the market so competitive that quality stays good and the product has to stay cheap, because the middle class in this country have always been a taken for granted population of this government, and previous governments before.
It was an amazing video please make more videos like this and
😅 can i get the ppt from your video
I want to present this in my class
It was very engaging video from start to end 👏
Still curious about one question!
Picking up on a line mentioned all the while in the video it's all about the taste.
Why was it so difficult for competition to catch up? Have 2-3 hypothesis here.
1. Competition was too late to catch up.
2. The R&D efforts created a MOAT, which resulted in difficulty in replicating the product effectively.
3. Pulse was probably just marketed better and effective distribution channels were created, rendering any replication of the product irrelevant.
Thoughts?
I guess that centre filled technology was difficult for HBC. but gums could do it?
Need more videos like this sir
Hi..
How did they tackle the copycats in the market..
Cuz they solved the brand over flavour, now it's like no one gonna choose denim over gucci
At the time 12:28 of taste literally come out water from my mouth 😂 .. excellent experience ❤
Something ran behind Ganesh between 7:37 to 7:42 was that Rat ..???🐀
Nope it's a person, look at 0:55
. perfect ur product bfr entering the market
. if u can't do Great things, do simple things in great way
. Masala works every time in India, a good one
This is called content❤️❤️
Quite late but finally much awaited
Hey Ganesh bro , big fan here
Pulse company actually did good research
👌👌 nice video
Thank you sir. Wonderful video.
Got here as soon as the notification hit
You have a mouse 🐁 in your background
Edit: There is actually more than one 🐁🐁
Where 😯
I only saw hairs 😞
Yeah 😂😂👍 2 🐀
Lol yes at 6:31
Guys its not rat.. Its a person's movement
Human head
Can you suggest any books or methods on how to do indepth research on any company or specific topic like you ..?? I really like your videos brother
7:39 Is that a mouse in the back?😂
Edit: again 11:47😮
Edit: you have them as pet🤣
Great ❤
I almost knew this was coming after listening about this in the podcast
DS group makers of pulse,pass,and rajnigandha silver pearls was involved is Rs900 crore scam in 2019.DS group has employee rating of 3.6 out of 5 .In 2014 Government also rejected DS groups proposal to make cigarette
Happy Married Life Anna✨🎉🎊
8:12 A guy is trying to escape the tax system in India 😂
please make more business case studies as before🙏
0.12 - 0.35 banger of a music that was!
Please make a video on hajmola, as they haven't had any competitor and also about their strategy
Please do a video on copper industry of world and in India...
Hi Ganesh
There was already a product like this in the 90's called swaad
How do you research? Any tools
*Please Make a video on MLA MP salary* 🙏
So that everyone get to know how much they're earning 😢
10:12 two mice 😮
Center shock is the mastermind behind it
Small Candy's market is still unorganized because small candy companies give more margin to retailers compared to big companies 😊
I remember I was in class 5/6 maybe, when pulse was just launched and I had them, it felt like a bliss and bought for my classmates cause it was my birthday. I distributed them all to my friend and no one but my crush came and told me, so you are serving a ball of raw jaljeera or what 😂. Not everyone liked it then. But eventually, everyone in my locality and in few days, in my class too, started talking about how good pulse actually is. Surely, at first it didn't adjusted to our usually regular eclairs, mango bite or alpenliebe... But it grew to our taste buds as a mature tangy flavour and the rest is history ✨
What abt Parle's Kachha Mango bite?
Kachhe aam ka xerox
Pulse is a copy cat candy of cintu mango chatpat candy 😅 im a candy seller shop owner i know its well , they didnt do anything R&D they are cooperates businness they take idea from local shop candy seller and copy paste with high quality etc
गणेश भगवान की सवारी- मूषक 🥰👌
You just increased their revenue by few crores. I need to try this candy now!!! Lol!😊
Thank you.
Pls Make case study on birla group their fashion,infra and construction business
5:47 perfect 😂😂😂😂
Great business study
Its very easy to crack MBA exams,interviews,jobs but not start ups, businesses, and real world problems......
!
you presented this so well that it made me go and buy pulse im-pulse-ively.
Pls make case study on chocolates too
In these price rigidity case, companies tackle inflation and margin by degramming the product(decreasing weight). Anyhow, candy is volume and scale business.
Every single time there is a video about a company's rise.. I am checking the share price and there is a short term rise and then there is a huge fall.. very good example is Asian paints..
The strategy of targeting smokers was pure genius! Who would have thought that a candy could become a must-have at paan shops? 🤔🚬
Nice to see watch this video while eating pulse
Who all felt mouthwatering 🤤 while watching this video?