@@Wouldyoulookatthat2 retail buyers are grey market dealers. No one is able to buy from rolex retail unless you have an insane purchase record or willing to buy many unpopular tudor or other unknown brand watches for a submariner.
@@Wouldyoulookatthat2 A Daytona right now retails for $14.5K, but gray market price is between $30-35K. If you are a Rolex dealer and you unpack your shipment and have a Daytona in there, are you going to put it on the shelf and sell it for $14.5K and make a profit of $4500 bucks, or are you calling a gray dealer who is offering between $20-25K, and make a profit of $10-15K? Retailer just made a profit of over $10K, gray dealer resells and makes a profit of $5K……there’s you market.
@@Wouldyoulookatthat2 and how do you think the grey market purchases their product dummy? Via traditional retail means. They go into the AD (as a normal retail customer would) and purchase product just as any normal retail customer would. The difference is that they've worked out a shady business practice with a certain few store associates + the mgr sometimes whereby they get cash kickbacks. They're all in on it. That's the point everyone is trying to make to you. It's not a retail supply production shortage as the original comment stated. It's all the supply at the AD going to grey market dealers that come in to buy the pieces as soon as the ADs receive them.
I went to an AD for a specific 36mm. 1week later they called me and said they had a similar model but in 41mm. Ofcourse I said ya. While taking ownership of it I asked where or who was this supposed to go to. They told me it actually wasn't promised to anyone yet. It was part of regular stock orders they had placed to rolex which was placed more than 2 YEARs ago and just happend to come in that day. That's what what I call luck for me.
There are no shortages. But they are definitely MARKETING the PERCEPTION of shortages to ensure it creates an even greater demand for the brand. It is an excellent marketing strategy. The rolex dealers are getting stock on a weekly basis, but they are keeping them for their preferred clients and obviously grey market dealers are one of their biggest clientele who buy bulk. So hence why you won't find any sports models in rolex dealers but you will find plenty brand new sports models in all grey market dealers.
This has gone on too long. I was going to buy a Pepsi but considering a year waiting list to get one at retail is ridiculous and paying 26K on the second hand market is also ridiculous. Having to beg to get one at retail pricing has got to hurt Rolex at some point. There are many great luxury watches where you don't have to wait ridiculous amounts of time or go to the secondary market and pay five times retail. Rolex is gambling and in the end it will hurt them
I wonder how much of an affect the increase in watch robberies will have on demand. People wearing a Rolex and other hot brands in public might be reluctant to be seen. If this is true then what's the point in owning one if you can't enjoy wearing them.
Edit: TL;DR - Rolex knows what they're doing and it's working for them. Personally, I don't feel like availability would water down Rolex or cause a lack of interest. Omega Seamasters are easily obtainable and it didn't stop me from buying one. If Rolex produced more watches I think they would sell more. Everything has an equilibrium point where supply meets demand at an optimal price. (But, I also understand how the supply shortage causes the surplus in profit because Rolex can charge more and pocket the surplus profit.. Well, I guess I just answered my own question. Lol. We'll never see enough Rolex to meet demand.
Rolexes are plentiful in the grey market. The people they sold it to only bought it to for the purpose of flipping it. I saw the dozens of Daytona and Subs lined up at the buy and sell store.
It is a strategy by Rolex no doubt ! Rolex Daytona is in demand since 1990. Any normal watchproducer would boost output if there is such a high demand. It is simply impossible and would contradict any commercial sense. Furthermore multibrands sellers only sell to you a steel Rolex sportsmodell if you bought in history a certain amount of watches amd jewelleries making it even more desirable. No question Rolex is a prime product the combination of a formed and manipulated scarcity in combination with covid supply disruption topped with extrem cheap money supply by central banks have attracted speculators to jump on the bandwagon of this big watch speculative price boost in grey market. Will the trend continue? Since 2018 a Rolex investment, created a very high return yielding to as much as 280% while an investment on stock market roughly yielded 53%. With other words watchinvestments outperfirmed any stock market investment. Now things may have changed the outkook od higher interest rates will cap upside pricw potential of Rolex grey market and probably we will have a normalization as before....
This brand is really pissing a lot of "normal" people by telling them to F-off & at the same time rolling out the red carpet for their favourite flippers.
A watch is just a tool that tells time. No matter whether or not Rolex watches are hand assembled, they are still mass produced. Rolex themselves say that they make 1 million watches a year. The only reason why you cannot buy a Rolex watch at a dealer is because they select their customers. You cannot just go in and buy the watch you want, you have to "build a relationship with the dealer", which means, buy a bunch of overpriced items you do not want, in the off-chance that someday, some salesperson will take pity on you, and allow you to own the watch that you want. Whoever plays their game is pathetic. Have some dignity! A watch is just a thing. It tells time. A $100 Casio or a $200 Seiko, will tell you the same time as a $5000 Omega or a $10000 Rolex. And a quartz is infinitely more reliable than an automatic, it's true, just saying.
OMG...come on people. Rolex have always made the same amount of watches in the last 25-30 years, they say about a million watches a year. Years ago, consumers would buy ONE watch to mark a accomplishment/celebration. Now consumers have multitudes of Rolex's called " safe queens" or multiples of Rolex to wear with their color outfits/ or selling. If people did not hoard Rolex in safe/watch winders etc there would be enough to go around. Rolex owners now a days do not wear watches to check the time ( not sure if most owner now a days can read a analogical clock/watch. Consumer wear to show off or brag. So Shortage haha, the consumer has made the Rolex shortage, not Rolex. Gone of the days to wear the ONE watch and appreciate the watch for what it is suppose to be for...Telling time.
Watch pirates destroying the Watch market and then they strut around in their videos like they are doing you a favor selling you a $5000 Watch for $40,000 these people are crooks.
It's quite easy to understand if you look at the macroconomic picture. We are now at a historic long bull market and people have money + a lot of money has been printed in order to stimulate the economies due to the pandemic. That resulted in a lot of people having more money that they know what to do with and they're looking for "stuff" to spend it on. They already have a phone, tablet, a car, so what's left? A Rolex. Young people don't give a damn about the brand and its history, they just want the prestige that comes with owning such a timepiece - conspicuous consumption.
A Rolex watch is a brand of richness and luxury It's indeed the dream of all to have one but due to this shortage it has become super hard to have one but on the other hand holding such watch could make us a fortune Great video
excellent tutorial, you give good ideas, i am very interested in the video, always giving me good contributions since i follow the channel, it continues to upload very good content
I was in a Rolex AD in king of Prussia in Pennsylvania over the weekend, inventory was non-existent and the few watches they did have in the case all had no movement's , so I was told.
To be very honest, through out my thirty over years of collecting Rolex, majority I bought them from Grey market paying above retail. The demand waiting list from AD is never ending story 😅
It’s complicated in watch market. Luis Vuitton have online store and sell directly to consumers, but still it’s Luxury Brand, you can’t deny that. Why not Rolex AP Patek? They are just complicated themselves for nothing hihihi 😂😂😂
@@AboveFirstClass by the way I followed every step of your video. And I got my first Rolex from AD, she s so nice to me and I waited only 20 days but spent around 30K ;) My dream comes true for now. In my city only 3 AD for Rolex. Yesss. Thank you for your tips. 👍👏😊
Rolex watches are so expensive and hard to find. I think that the pandemic may have briefly disrupted the luxury watch market.Although the supply of Rolex watches may have briefly been disrupted by production and supply chain problems at the peak of the coronavirus pandemic.
just a huge demand... all the new rich people.. UA-cam heroes...Bitcoin millionaires... crazy stockmarket...and now the flippers become rich also but it is changing... watch the stockmarket and Bitcoin.....
Great video about Rolex Shortage - Why Is It So Hard To Buy A Rolex?, it is a premium brand and it is a premium product that is why Rolex watches are so expensive and hard to find. Thank you for sharing with us.
There is no retail shortage. Just that all the watches are going directly to flippers and they control the market.
True
@@Wouldyoulookatthat2 retail buyers are grey market dealers. No one is able to buy from rolex retail unless you have an insane purchase record or willing to buy many unpopular tudor or other unknown brand watches for a submariner.
@@Wouldyoulookatthat2 A Daytona right now retails for $14.5K, but gray market price is between $30-35K. If you are a Rolex dealer and you unpack your shipment and have a Daytona in there, are you going to put it on the shelf and sell it for $14.5K and make a profit of $4500 bucks, or are you calling a gray dealer who is offering between $20-25K, and make a profit of $10-15K? Retailer just made a profit of over $10K, gray dealer resells and makes a profit of $5K……there’s you market.
@@Wouldyoulookatthat2 and how do you think the grey market purchases their product dummy? Via traditional retail means. They go into the AD (as a normal retail customer would) and purchase product just as any normal retail customer would. The difference is that they've worked out a shady business practice with a certain few store associates + the mgr sometimes whereby they get cash kickbacks. They're all in on it. That's the point everyone is trying to make to you. It's not a retail supply production shortage as the original comment stated. It's all the supply at the AD going to grey market dealers that come in to buy the pieces as soon as the ADs receive them.
Still a shortage when its controllable.
No shortage in the stores folks, most are in the back of the store waiting to be sold to VIP clients
I went to an AD for a specific 36mm. 1week later they called me and said they had a similar model but in 41mm. Ofcourse I said ya. While taking ownership of it I asked where or who was this supposed to go to. They told me it actually wasn't promised to anyone yet. It was part of regular stock orders they had placed to rolex which was placed more than 2 YEARs ago and just happend to come in that day. That's what what I call luck for me.
7 years ago AD was offering discounts for steel and two tone. Now need to beg! The tide will soon change as nothing is permanent.
There are no shortages. But they are definitely MARKETING the PERCEPTION of shortages to ensure it creates an even greater demand for the brand. It is an excellent marketing strategy. The rolex dealers are getting stock on a weekly basis, but they are keeping them for their preferred clients and obviously grey market dealers are one of their biggest clientele who buy bulk. So hence why you won't find any sports models in rolex dealers but you will find plenty brand new sports models in all grey market dealers.
This has gone on too long. I was going to buy a Pepsi but considering a year waiting list to get one at retail is ridiculous and paying 26K on the second hand market is also ridiculous. Having to beg to get one at retail pricing has got to hurt Rolex at some point. There are many great luxury watches where you don't have to wait ridiculous amounts of time or go to the secondary market and pay five times retail. Rolex is gambling and in the end it will hurt them
Rolex now is a fashion brand, simple, overpriced, old tech, same style,
I watch for people who know the price of everything but the value of nothing
They could produce fewer gold models and more steel models. They could even have an online system to know what people demand and produce it.
They don't do any tracking and they can't tell you what watches were sent where .... Yes its intentional.
I wonder how much of an affect the increase in watch robberies will have on demand. People wearing a Rolex and other hot brands in public might be reluctant to be seen. If this is true then what's the point in owning one if you can't enjoy wearing them.
This is very interesting. I had no idea that there is a shortage of Rolex watches in the market. Thank you for enlightening me!
Edit: TL;DR - Rolex knows what they're doing and it's working for them.
Personally, I don't feel like availability would water down Rolex or cause a lack of interest. Omega Seamasters are easily obtainable and it didn't stop me from buying one. If Rolex produced more watches I think they would sell more. Everything has an equilibrium point where supply meets demand at an optimal price. (But, I also understand how the supply shortage causes the surplus in profit because Rolex can charge more and pocket the surplus profit.. Well, I guess I just answered my own question. Lol. We'll never see enough Rolex to meet demand.
AD set up their own 2nd hand shop backdoor. Then mark up 200% n display the watch as new ones.
There is no Rolex retail shortage ... there's just a shortage in my bank account.
Rolexes are plentiful in the grey market. The people they sold it to only bought it to for the purpose of flipping it. I saw the dozens of Daytona and Subs lined up at the buy and sell store.
Demand does not outnumber supply...the grey market is overflowing with overpriced inventory.
It is a strategy by Rolex no doubt ! Rolex Daytona is in demand since 1990. Any normal watchproducer would boost output if there is such a high demand. It is simply impossible and would contradict any commercial sense. Furthermore multibrands sellers only sell to you a steel Rolex sportsmodell if you bought in history a certain amount of watches amd jewelleries making it even more desirable. No question Rolex is a prime product the combination of a formed and manipulated scarcity in combination with covid supply disruption topped with extrem cheap money supply by central banks have attracted speculators to jump on the bandwagon of this big watch speculative price boost in grey market. Will the trend continue? Since 2018 a Rolex investment, created a very high return yielding to as much as 280% while an investment on stock market roughly yielded 53%. With other words watchinvestments outperfirmed any stock market investment. Now things may have changed the outkook od higher interest rates will cap upside pricw potential of Rolex grey market and probably we will have a normalization as before....
I had no idea rolex is in short supply. I imagine regular consumers of this brand are very disappointed. They are really spectacular.
There is no shortage. It's a scam.
Its not a shortage its the AD wanting to sell it to you.
I was a watch store here outside Chicago- there.were a ton of Rolex that were trade in. Maybe 30 plus Rolex..
This brand is really pissing a lot of "normal" people by telling them to F-off & at the same time rolling out the red carpet for their favourite flippers.
Recession is gonna humble them!
Recession has no effect on rolex whatsoever mate.
thanks for explaining why rolexes are so hard to find on retail
I bought the last new Rolex watch for my wife in Maui 2 weeks ago.
Well done and thanks for sharing this info.
Stupidity move . Customers will be fed up with zero watches to buy at the boutiques and so no one will step into these shops .
Even the entry-level Oyster Perpetuals are not available. In 2019 they were plentiful. I am even able to choose the color and bracelet that i like.
A watch is just a tool that tells time. No matter whether or not Rolex watches are hand assembled, they are still mass produced. Rolex themselves say that they make 1 million watches a year. The only reason why you cannot buy a Rolex watch at a dealer is because they select their customers. You cannot just go in and buy the watch you want, you have to "build a relationship with the dealer", which means, buy a bunch of overpriced items you do not want, in the off-chance that someday, some salesperson will take pity on you, and allow you to own the watch that you want. Whoever plays their game is pathetic. Have some dignity! A watch is just a thing. It tells time. A $100 Casio or a $200 Seiko, will tell you the same time as a $5000 Omega or a $10000 Rolex. And a quartz is infinitely more reliable than an automatic, it's true, just saying.
It's definitely really hard to find a rolex watch these days
I got one ( new) in 2021 pre x mas I never wear it
Has box, insurance, warranty, seal etc
Had to wait
OMG...come on people. Rolex have always made the same amount of watches in the last 25-30 years, they say about a million watches a year. Years ago, consumers would buy ONE watch to mark a accomplishment/celebration. Now consumers have multitudes of Rolex's called " safe queens" or multiples of Rolex to wear with their color outfits/ or selling. If people did not hoard Rolex in safe/watch winders etc there would be enough to go around. Rolex owners now a days do not wear watches to check the time ( not sure if most owner now a days can read a analogical clock/watch. Consumer wear to show off or brag. So Shortage haha, the consumer has made the Rolex shortage, not Rolex. Gone of the days to wear the ONE watch and appreciate the watch for what it is suppose to be for...Telling time.
Watch pirates destroying the Watch market and then they strut around in their videos like they are doing you a favor selling you a $5000 Watch for $40,000 these people are crooks.
No shortage, just too many people want them
Interesting video about the Rolex shortage and why is it so hard to buy a Rolex these days. Thanks.
Rolex Shortage! This video is fabulous. Congratulations!!
It's quite easy to understand if you look at the macroconomic picture. We are now at a historic long bull market and people have money + a lot of money has been printed in order to stimulate the economies due to the pandemic. That resulted in a lot of people having more money that they know what to do with and they're looking for "stuff" to spend it on. They already have a phone, tablet, a car, so what's left? A Rolex.
Young people don't give a damn about the brand and its history, they just want the prestige that comes with owning such a timepiece - conspicuous consumption.
A Rolex watch is a brand of richness and luxury
It's indeed the dream of all to have one but due to this shortage it has become super hard to have one but on the other hand holding such watch could make us a fortune
Great video
Rolex shortage might increase its value. Thank you for shearing us.
Do NOT buy a Rolex, the company is scamming us, buy a Omega seamaster 300 better and cheaper and never have to service.
That's why the Rolex is unique
Do they produce 1 million watches a year or 500k? It seems like the video is using both numbers.
excellent tutorial, you give good ideas, i am very interested in the video, always giving me good contributions since i follow the channel, it continues to upload very good content
Awesome watch and video really like the video keep up the good work.
Plenty of Rolex's it at what price point. The Retail prices have been outstripped.
ahhh gray market......some rolex dealer is gray market retailer themselves.
"...statement of wealth?" WTF? I don't think so.
perfect video for the amazing product, very detailed congratulations
I was in a Rolex AD in king of Prussia in Pennsylvania over the weekend, inventory was non-existent and the few watches they did have in the case all had no movement's , so I was told.
A word to the wise: (the Smart money is on the handmade, non-computer, Rolexes from the 1950's) Enough said. ..
To be very honest, through out my thirty over years of collecting Rolex, majority I bought them from Grey market paying above retail.
The demand waiting list from AD is never ending story 😅
very good explanation.
I want to get one of Rolex. Valuable video and important information. Thank you
Well it is a premium brand and it is a premium product, it is hard to buy a rolex, i am not surprised.
Rolex has limited the number of products themselves. This is to maintain the value of Rolex watches.
All lies, they waited for year for all the garbage to exit the cabinates
no worries just buy a Rolex homage watch way cheaper and just as good quality.
I am very clear! Excellent details... I wish one day I could buy a rollex, total luxury! Greetings
Tell me something I don’t know or everybody already knows before this video!
It’s complicated in watch market. Luis Vuitton have online store and sell directly to consumers, but still it’s Luxury Brand, you can’t deny that. Why not Rolex AP Patek? They are just complicated themselves for nothing hihihi 😂😂😂
@@AboveFirstClass by the way I followed every step of your video. And I got my first Rolex from AD, she s so nice to me and I waited only 20 days but spent around 30K ;) My dream comes true for now. In my city only 3 AD for Rolex. Yesss. Thank you for your tips. 👍👏😊
Ab amazing amount of fluff before any information?
Zenith Daytona ss
Rolex watches are so expensive and hard to find. I think that the pandemic may have briefly disrupted the luxury watch market.Although the supply of Rolex watches may have briefly been disrupted by production and supply chain problems at the peak of the coronavirus pandemic.
As there are lots of options nowdays, it is hard to choose. However, I would say rolex watches are a greta investment!
Manufactued. Scarcity.
They are the best watches, they have unique features that others cannot reach.
JUST BUY A SUPER CLONE IN ISTANBUL, GREAT QUALITY
just a huge demand... all the new rich people.. UA-cam heroes...Bitcoin millionaires... crazy stockmarket...and now the flippers become rich also
but it is changing... watch the stockmarket and Bitcoin.....
this video couldve been three minutes long lmao
Click bait. U already
Know all this
Great video about Rolex Shortage - Why Is It So Hard To Buy A Rolex?, it is a premium brand and it is a premium product that is why Rolex watches are so expensive and hard to find. Thank you for sharing with us.
F rolex!!! put your money in real estate, stock, crypto or gold 😉
Hoarders
Useless video😂… telling the obvious.