HIGHWAYS OR DIEWAYS: Good Ol' Boys PSA

The SC Department of Public Safety announced the revival of the ‘Highways or Dieways’ media campaign during a joint press conference on December 19, 2023.
SCDPS' new paid media campaign includes billboards, social media, radio, and television ads airing across the state, all bearing the message of ‘Highways or Dieways. The Choice is Yours’.
For those unfamiliar, ‘Highways or Dieways’ ads were part of a highly successful safety campaign that emphasized the dangers of poor driving decisions and urged drivers to make better choices behind the wheel.
This is one of three commercials that will air in December 2023 on South Carolina television stations and will be served as promoted ads through social media.
To learn more, visit: www.scdps.sc.gov/hod
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