What is Real-time Bidding (RTB) in Digital Advertising?

Real-time bidding (RTB) is the process of employing demand-side platforms (DSPs) to bid automatically for ad impressions in real time - and is an integral part of programmatic advertising. Learn what real-time bidding is, how it works, and the pros and cons in this episode of Marketing Decoded. Check out the full article ► bit.ly/3hLrxa9
🎞 Here's what will cover in this video:
0:00 - Intro
0:25 - What is real-time bidding?
0:56 - How RTB works
1:35 - Pros and cons of RTB
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[@surajrathod1070]

Hello, do you have a partner program?
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[@Appsflyer]

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