Real-Time Bidding (RTB) Tutorial - What is RTB and How Does it Work

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Real-Time Bidding (RTB) is the auction that allows for ad impressions to be bought, sold, and evaluated instantaneously, similar to the stock market. In this Real-Time Bidding Tutorial, Kaisin Li steps through the process from when a user lands on a webpage to when a targeted ad is served. Kaisin also provides an example of bid requests and based on that, she explains two code examples she wrote to demonstrate how a bid response could look like.
Watch this video to learn:
- What is Real-Time Bidding
- How does Real-Time Bidding work
- Examples of bid requests and bid responses

[@gadgetbuddha]

Nice job Kaisin! Have you worked in ad tech before?