Ad Network vs. Ad Exchange (Explained)
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- Опубліковано 6 чер 2024
- In this video I will give you a complete breakdown of the key differences between Ad Networks and Ad Exchanges so that you can get a high level view of how advertisers and publishers are using these marketing technologies to transact billions of impressions daily.
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Thank you so much! You explained it better than my lecturer haha!
Ahhh, thank you --- it is all about simplification, this stuff gets soooo confusing sometimes =)
heard of - Senarper Marvelous Superiority - (should be on google have a look ) ? It is a good exclusive guide for discovering how to get paying clients using paid traffic without the normal expense. Ive heard some interesting things about it and my mate got cool results with it.
You killed this! Thank you so much for this. It was a lifesave
You got it -- welcome to the channel!
Best of the best lecture I had so far on youtube. Specifically with this topic
THank you -- make sure to subscribe for more videos!
I've been trying to understand Ad Network and Ad Exchange for a couple of weeks as I am watching level-up courses for digital marketing. And this is LITERALLY the first video explanation that helped me to cope with this! MANY MANY thanks!
HAHA -- this is exactly why I made the video! It can be SOOOO confusing! Subscribe for more digital marketing explanation vids!
@@MarketHustle already done! Thanks for the very valuable content 👍🏼
You're toooooooooooooooo coool, I have just joined a silicon valley start-up and we work with programmatic ads and stuff so I am so glad my basics are getting sorted , thank uuuuuuuuuuuuu god bless u :)
ahhh I just have good lighting and my camera man makes me look slimmer on screen hahaha -- welcome to the channel!!!
Thanks a lot. This solved all my doubts. All the best. Looking forward for more
Thank you for the feedback -- very complex stuff, it was a bit confusing the first time I started to research as well!
This is amazing! You've made it so simple and easy to understand. Keep it up good work *thumbs up*
Glad it helped! Welcome to the channel!
I was really struggling with this topic. This really helped. Thank you very much.
Glad it was helpful! This is a very confusing topic to enter in. Hope you subscribed!
Simplified Explanation. Great Work.
Thank you, so glad you found it useful!
great content, I got exactly the answer I wanted ... you are actually the only one that explains exactly the different between GDN and Doubleckick :-D
Really, that is great insight. I made this video because at some point I was equally confused about this entire topic! Glad you found it helpful.
@@MarketHustle thanks for the info!
Amazing explanation, Thank you 😀
Thank you for this video!
You got it -- these topics can get so confusing!
Very informative. Thanks!!! I'm new to advertising and understand there is a lot to learn. For ad exchange vs. ad network alone has already throw me off a bit.
yeah, there is a lot to learn!!!
Wow. Very good work. Thanks man) 👍🏻👍🏻👍🏻
Glad you liked it!
It's an amazing and super crystal clear explanation to compare both such as a little bit hard to know exactly.
Glad it was helpful!
Amazing explination! Thank you.
Glad it was helpful!
Thanks a bunch for the video! helped a bunch
No prob! Glad to hear that!
very well explained, good tempo with some useful stats ! 2 tumbs up !
Much appreciated!
amazing video.. loved it. you should mention that inventory availabe thru Adnetwork can be bought thru Adexchange as well and vice versa. Also, Doubleclick DSP allows buying of Display & Search inventory while the opposite in not possible.
All good points!
Thank you for sharing such beautiful insights. I am really looking forward to grow myself better with such knowledge. As a fresher I've got to understand much more about this.
Wonderful! Stay tuned for more!
Thank so much bro. Thanks for ur valuable information...
Hey, thanks for the love brother. Glad it helped >> these topics can be sooo confusing for no reason.
Very simple and straight forward..thanks
Glad you liked it!
Thanks! Very helpful
Glad it was helpful!
Fantastic, thank you!
Glad you liked it!
Hi Zaryn. Your information is what I need and would like to know more. You are very clear and concise. I am new to online marketing and I want to learn all I can about DSP AD EXCHANGE SSP. Where else may I find more of you explaining this arena. Example webinar, etc. Thank you. Great job.
Glad it was helpful! I have some more videos coming in November about this Ad-Tech world but I would also recco you look up AdExchanger the website, they might have a youtube channel too.
this is cool ....thanks for the information
you got it!
super informative .. thanks a zillion
My pleasure
Wao!! very informative for beginners like me. watch many videos but the explanation on a clear diagram make it a lot easier to understand.
Thanks and welcome
This is great, thank you! How do I go about selling my space for advertisers to use? I have a platform with video -- I want to insert video advertisements.
I sent you a note on Instagram :) -- Google AdSense for Publishers!
Amazing explanation buddy
Glad it helped
love the explanation
Thank you!
enjoy and learned thanks
Glad you enjoyed it
Awesome video! Is Google Ad Exchange exclusive to DoubleClick or can any other independent DSPs (i.e. like trade desk, adobe advertising cloud, etc..) use them?
Double Click Bid Manager (DBM), is now rebranded as Google Display & Video 360, and is under the Google Marketing Platform.
Google's Ad Exchange (Display & Video 360) allow you to buy inventory from Google's Ad Network and through the exchange you can also buy inventory from other websites across the web.
Hi Zaryn! thank you very much for the video, could you please give me the name of the video advertising platform you mentioned at the end of the video, right after rubicon project? many thanks!! :)
Criteo =)
@@MarketHustle thanks a lot!! :D
Great video
Thank you!!!
Excellent content! Hello,I am new to this field, I have seen some sites showing Google ads and when I have asked site owner and he said that it wasn't adsense,but he didn't disclosed that trick. So I wanted to know how he showing ads? Im thinking that it's because of ad exchange but I am not sure. I also heard that they use some agencies to show Google ads. Please help me what it is and how it's possible?
Hi There- Yes you are correct, it is a good chance that if the website is not using adsense that it is using some other SSP (supply-side-platform) that is allowing advertisers using a DSP (demand-side-platform) to buy ads on the website.
Great !!
Thank you!
thanks for the explanation 'zrock'
No problem my friend! Welcome to the channel!
In which situation should you choose an ad network and in which situation you should choose an ad exchange? Isn't it always better to use ad exchange than ad networks since both of them are used for the same purpose?
For beginners that have limited funds -- go with an Ad Network like Google Display Network, but for bigger budgets and more sophisticated teams you would want a mix of exchanges and ad networks.
Thanks!
No problem!
Thank you.
You're welcome!
Hello,Is it similar to programmatic advertising ?? or any major difference??
This is programmatic advertising :)
@@MarketHustle Thanks for the response .
Same as picking mutual funds vs picking up individual stocks.
Diversify, that is right!
So, are SSP buying the inventory from publisher? or jus a middleman to DSP.
Insightful video :)
Just a little bothered by the spelling of Google 😅!!
We all have regrets
Is Facebook an ad network? Reason I asked is because Facebook Ads just serve the ads to users in Facebook but it doesn't connect publishers to advertisers. It doesn't provide you with an inventory of websites that wants to host ads.
They used to have an open exchange to run on their Right Hand Side placement but they are no longer offering that. So all ads must be bought within the platform, in other words they are not an Ad Network. Google Display Network would be an example, where you can use Google Ads to buy ads on many different websites.
So if I understand correctly Ad Networks and Ad Exchanges are both demand side platforms?
A DSP is what you use to buy, an Ad Exchange or Ad Network is where you are buying the ad inventory from. With a DSP you can buy from either sources. However, some Ad Networks/Exchnages also have there own corresponding DSP (i.e. Google AdWords = DSP, and Google Ad Network = Ad Network). This is where it can get confusing, because companies can wear multiple hats.
@@MarketHustle thanks!
Where does the doubleclick campaign manager stands?? Is it an ad exchange or ad network??
DoubleClick has since be rebranded by Google to DV360 which stands for Display & Video 360. It is a demand side platform that you would use to buy ads from exchanges & networks.
@@MarketHustle thanks for the insights it helped me alot to crack the technical round today.💜
Can you please recommend a good DSP company?
It depends by your needs but a few ones are: Criteo, The Trade Desk, StackAdapt, Google DV360, MediaMath
couldnt be explained better (y)
Glad you thought so my friend!
Rubicon is an SSP, isnt it?
Yes, and it also has a DSP for buyers also.
Amazing explanation ... but did you really spell Google wrong?
Yeah, I did :/
How can i do a ad for a IG account with out using password? thank you
I am not sure what you question is asking. Can you elaborate?
Was Gurbaksh Chahal's company called ClickAgents a DSP ?
cool
yeeet
How did Gurbaks Chahal make his money?
Was ClickAgents an ad network or ad exchange?
Content starts at 2:14
Thanks Dan!
ଜୟ ଜଗନ୍ନାଥ 🙏🙏🙏
Thank you!
Google bought Doubleclick in 2007, not 2017:)
Ahhh, opps :)
They bought Doubleclick in 2007 not 2017...
Technically it was March 11, 2018, so we were both wrong ;)
@@JeremiahG1290 ok I am seriously done wasting time on this. No one cares what date it was, it will not help any of us make more money :)
@@MarketHustle simply ignore the nitpicking dweeb! it's the ethos of the content that matters not the pesky date errors or typos. Kudos!!!
@@NathanKwadade for real -- thanks homie! LOL god dam, these people be trolling!
Is "Goggle" a new search engine?
Godddd damm it lol, this one spelling error will haunt me forever lmaooooo
Google Ads and Double click they are not a DSP... The DSP of Google is called DV 360. marketingplatform.google.com/about/display-video-360/
Yup, this video was made before they updated/re-branded.
btw you misspelled google
Welcome to the party
It's Google not Goggle.
Dam, too bad my time machine is broken, again :)
Well thanks #GrammarPoliceDistrict3
2:16 *GOGGLE or GOOGLE ????*
lol
Google bought it in 2008
That seems correct.
Maybe correct “Goggle” on the chalkboard.
You are a bit late to the party, there is a full-fledged forum thread happening here on that precise matter. Sounds like you can be a great mod, you up for it? #Sticky
you know that says goggle right? Like Goggles, not Google.
Well not at the time of writing it, but after years of comments on this video it is top-of-mind like Elon's disaster with Twitter
"goggle adwords" 🧐
Yup
I don’t believe you made, edited AND uploaded the video WHILE spelling google wrong? Come on man.
Dam, I guess I should just delete the video now, or how about you create a new company that allows you to edit videos after they've been created -- then I can be your first BETA customer. Deal?
@@hafiz5156 Thanks Hafiz! -Z
who cares about one small slip up? he did a great job and that's the only thing that matters.
@@subratafreelancewriter8504 Exactly, you tell them haters :)
@@MarketHustle Actually I think you can...UA-cam allows you to edit the videos 😉
Incorrect Spelling of Google
Thanks chief
Thanks!
No problem!