Ad Tech Simplified: What is an Ad Exchange?
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- Опубліковано 6 чер 2024
- In this video, our head of marketing, Ms. Lina Lugova, explores the role of an ad exchange in the programmatic ecosystem.
As one of the programmatic key elements, that also hosts the auction where the requirements of all parties transform into a perfect match, this platform deserves extra attention.
By watching it, you will learn:
- what is a programmatic ad exchange
- ad exchange’s part in the media buying process
- why an ad exchange is important in the RTB business
- how to distinguish an open ad exchange from a preferred one [blindfolded]
- whether you need an ad exchange or an ad network
TIMECODES:
00:00 Introduction
00:26 What is an ad exchange
00:40 The role of an ad exchange in media buying
01:35 RTB flow ad exchanges take part in
02:35 How to connect to an ad exchange
03:05 Types of ad exchanges
04:30 How to buy media without an ad exchange
05:00 Benefits of selling inventory through an ad exchange
05:27 Benefits of buying ads through an ad exchange
05:51 Ad network vs. ad exchange: who wins?
06:29 [Table] Differences between ad network and ad exchange
07:50 What is Epom ad exchange?
08:45 Learn more about Epom white-label DSP
Sign up for Epom RTB platform: bit.ly/38LRv38
Prefer reading?
Here is a comprehensive piece about an ad exchange:
epom.com/blog/dsp/what-is-an-...
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Thanks I saw you again...great
Always our pleasure :)
You guys doing great. Can you guys post this kind of knowledge video regularly.
Yup! Coming back to our regular schedule - we will be posting a video once per 2-3 weeks. Do you have anything you'd like us to cover?
One vedio can be made on the basis of Adexchange tools list and advantages disadvantages comparison
Thank you for a suggestion! However, ad exchanges technically are either internal products of a company, or are sold as a white-label solution. Yet, we could make a list of companies that use ad exchange in their business and what traffic their offer, yet it requires some time to research.
Can i personally message you?