How "Bad" Coffee Took Over America - Cheddar Explains
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- Опубліковано 25 бер 2019
- Cheddar employees put coffee to the test to see if we can tell the different between low quality and specialty grade coffee. Cheddar takes a deeper look at how Americans started drinking bad coffee and why so many of Americans drink it.
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You literally did not explain any of the questions you brought up.
Well, as Ive recently learned, objectively bad coffee is old stuff. So like 90 percent of whats at the store, unless you dig through and find a bag of beans that was processed like a month ago, take it home and grind just enough for the day. See the problem with pre ground store coffees is that all the oils in the coffee have gone rancid on the shelf long before youve bought it. Very very fresh coffee (as rancidity comes in like a week) objectively tastes very smooth and doesnt have that bitter taste and feeling that comes from the rancid oils on your tongue.
@@nomadikmind3979 Everything you said is 100% true. That is why I have to roast my own coffee to make sure that it is fresh. Fortunately it's a hobby that I enjoy and I have been doing it for about 5 years now.
@@nomadikmind3979
This comment is literally better than the whole video. Thanks for an actual explanation
Welcome to Cheddar
First time?
Wow, It amazes me how you can make a video that seems so informative but actually fails to teach or explain anything. This is just a waste of time
SAM YOU LIED TO ME, THIS CHANNEL IS DUMB
Thats every video on this channel. They talk ALOT but never say anything.
To be honest, they are not a coffee channel, nor did they claim to explain everything, but they certainly at very least get some people to think more about various subjects, which is a huge benefit as of today, not everyone think question things when they should be
Thanks for the info. Saved me from watching the video.
This is almost every video I've seen from them so far. Not sure why they keep showing up in my suggested feed.
"Smaller, independently-owned specialty coffee shops are on the rise." When was this video made, 1999??? They've been "on the rise" for two decades, and have actually peaked and are receding. There are just too many.
It wasn't made in 1999, it was made by people who were in 3rd grade in 1999.
Agreed. Plus so many indy coffee shops hand out coffee every bit as sour as Starbucks and Dunkin Donuts.
Receding because the age of overpriced hipster crap is long gone.
I love how they got two guys that are selling $20 a pound coffee to say everything you're drinking is bad.
yeah the specialty world is much mor than bad and good and they're basically shaming people which makes the community look bad
There is plenty of good coffee out there. Now I know not to buy it from this pretentious pair.
I’ve drink both levels of coffee. I appreciate a good lavazza or la llave espresso but I also apppreciate folders in a drip coffee maker for breakfast. What I choose for breakfast that I’m literally dipping saltines with butter is ultimately different than what I am going to have after a fancy dinner. I can taste the difference but I also prefer different types of coffee. It would be offputting to get a potent after dinner espresso for breakfast. I just want Folgers in my cup in the AM
You can have a good cheap cup of coffee (at least in Europe) but it's no news that the more expensive a product is, the higher chance that it is a higher quality product.
Then again, I agree that the 2 guys in the video are not particulary trustworthy. Just buy at your local small coffee shop and it will be fine! While franchises are more quantity>quality, small shops usually put quality 1st.
No, what they said is the coffee industry for general public is bad, and that’s make most people don’t know any better than that, same thing applies to wines cigarettes, music quality.....
"Coffee grading is objective because professionals do it."
Wine tasting all over again....
it comes down to sophistication of palate and what you're used to tasting.
@@u235u235u235, in the case of wine tasting, it was proven that the experts were strongly persuaded by a label. Remove the label and the differences diminished.
@@HummingbirdCyborg agree 100% on that. that goes for most things. the source influences your judgment.
i'm all over the board on wines. some cheap wines are great and some expensive great. all just depends. cheers.
@@HummingbirdCyborg
It was proven? Where is your source?
Specialty coffee is 4 times more complex than wine
If half the people trying it can't pick out the "objectively good" coffee, maybe it isn't objectively better.
im so confused how is it objective lmfao, good coffe by definition is subjective, so how can you OBJECTIVELY decide whether good coffee is good coffee
It sounds like some things can be objectively better, but still not your preferred taste. A good med-rare steak is objectively better than the best cut of well-done, but if I like well-done because of my upbringing then it isn’t objectively better.
Beer is definitely the same way. Most Americans drink cheap beer that’s objectively worse. But who cares? They can like what they like because of other factors, and like snobby covfefe lovers, there are always gonna be snobby people telling you what you like isn’t as good as a high priced item. Oh wow I can’t imagine that confounding variables exist in taste and that price follows diminishing returns.
@@tinyteemo It's objectively true that more people express their subjective preference for certain things over others. The preference is subjective but the tendency at least in a certain culture could be objective, even if the tendency is just caused by what people are used to.
That’s like saying, no! A is C and just because A has the properties and namesake of A it is not A!
@@mrs_radrod Neither the steak nor the beer are objectively worse. Because one's own taste is by definition subjective.
Definitely “grounds” for concern over the methodology used here.
Daaad!!! *Rolls eyes* 😂
"Coffee expert": "People think coffee is subjective, it is not"
Video: People are conditioned to like "bad coffee".
"Coffee expert": people know nothing, about "good coffee".
he isn't wrong
@Zurc McDonalds, Taco Bell and all fastfood chains celebrate your populist instincts.
@@hd-xc2lz my populist instincts don't like McDonald's, Taco Bell or any of the fastfood franchises, so 🤷
Fr. This video just sounds like a bunch of uppity hipsters smelling their own farts cuz they're too good for the rest of us peasants.
@@zack9912000 He is. Absolutely.
This is objectively a poorly thought out video.
This is one of those videos that you feel spends its entire time in the "introduction" phase and never gives any information or goes anywhere.
SO WHAT THE F SHOULD I BE BUYING INSTEAD?!? TELL ME.
Tea is better :)
@Gastón Good coffee doesn't have to be expensive. In Mediterranean Europe, a cup (espresso) costs between 0.50 to 1 Euro, and most brands have impeccable standards they can't undermine just to earn more. The US, as the capitalist epicentre of the world, has a lot of companies that will save whatever they can just to turn higher profits :/
Steven Sanabria i'm glad someone here agrees with me, i personally prefer matcha over coffee
@@randommemesweekly4417 I actually drink the English stuff myself got a taste for it while traveling
@@Albanez39 I am in America and even in my area there are multiple small roasters roasting well sourced coffee doing single origin and blends. At 14-20 dollars per 12oz-16oz bag and an aeropress and cheap grinder I got out of bad coffee and didn't break the bank either. Just gotta do leg work a bit
That woman in the black and white blouse is cracking me up 😂😂 “oh wow! What a sophisticated palate I have!”
was waiting for them to get to the part where they tell us what IS good coffee... and then the video ended.
good coffee tends to have a stronger aroma because it's seldom more than a month off roast. roasters will typically choose a very specific kind of coffee (one variety from one origin) so that they can perfect the roast for that specific kind. cheap coffee is often roasted dark, which tends to mask the individual characteristics of the bean, which contrasts with the lighter roasts common in good coffee.
beyond the roast, good coffee is ground fresh, which is to say, no more than 15 minutes before brewing. this helps the beans to stay as fresh as possible. it will be "bloomed" which is when the grounds are soaked in a small amount of hot water, allowing the co2 trapped in the beans to escape. then, it is brewed by hand for the nuance of flavor.
see r/coffee for more snobbery.
Well they drew the conclusion for us. All coffee is bad. Some of it is just less bad than the rest and the coffee purists have invented a scoring system so they can rank who is the best grader of the worst tasting drink.
Good coffee is coffee that tastes rich and smooth without *any* added sweetener, milk, etc. (even if you prefer to add those things, make sure the coffee would pass that test). It takes some research, careful sourcing, and practice to achieve that, but it’s well worth the effort. And it can be fun! It’s a combination of science and “art”.
Go for light roasts, regionality is important, single origins are almost always preferable, follow recepies if you do not yet know what you are doing and always freshly roast and stay away from robusta
It's a buzzfeed rebrand, what did you expect?
Person: "I like this coffee the best, and I like this coffee the least"
Cheddar: "INCORRECT"
The question was not appropriate. They should ask Which do you think is the best coffee? ... not Which do you like the best?
@@blizzbee which is also incorrect. probably the best fitted question is: which cup of coffee tastes like it is the hardest and most expensive to produce
@@katakouzina Which also doesn't really make sense. I could set up a coffee plantage underwater. That would be hard to do and pretty expensive, but I doubt it makes the coffee taste any better.
@@bultvidxxxix9973 haha ok. the point is the video is senseless
It's like if someone said "McDonalds makes the best burger in the world" and a chef was like "uh no that's stupid." And you were like "ItS sUbJeCtIvE!!" That's how you look right now
The arrogance is overwhelming. Much like any other beverage, the best coffee is the one you enjoy the most.
Then why aren't people allowed to say they like well done steak with steak sauce without being chastised? I would agree with you but the hypocrisy when it comes to steak with all the wannabe steak connoisseurs verse everyone getting offended here about coffee quality is hilarious.
@@integraloutdoors steak with steak sauce is good, as is a nice medium rare steak.
i like 7-eleven coffee. sue me.
Loving a Big Mac doesn't make it the best burger. What a joke!
Wrong. Industrially produced coffee contains high amounts of acrylamide, which is bad for your health. They literally burn it in 700°C hot pipes, where they shoot the coffee-beans through. Traditionally roasted, "GOOD" coffee is roasted in barrels, but that takes time, space and a skilled worker. Which is why they don't do it.
I feel like this video would have been much more effective if the science behind the tasting notes of coffee had been brought up. You know, how roast temp/duration breaks down the beans, coupled with how grind size, brew temperature, and brew time work together for a given level of extraction. This is in order to reach the "goldilocks zone" between bitterness and lack of flavor. True coffee snobbery is extremely technical, especially when you approach the realm of espresso.
The point they're trying to make is that - within this goldilocks zone - the majority of people could comfortably drink said coffee straight, without cream or sugar. But no, instead the script is literally just a bunch of people repeating themselves with nothing of value actually being said.
Thats what i was thinking! Bitterness in coffee often comes from oxidation and temperature so having the subjects try coffee that’s been sitting out in the open for who knows how long isn’t going to reflect the entire picture.
This is how I imagined coffee snobs like, and I was spot on
This is so much worse than I imagined. When the so called "experts" were speaking it comes across as satire.
Literally. These experts came off as so pretentious to me, I know it’s their job but just Shutup, it’s f*cking coffee.
Y'all are so ignorant.
@@willgotsch7292 lol you just prove my point man. So what if I'm being "ignorant" for not enjoying my coffee "properly"?
To paraphrase Isaac Asimov, people falsely assume that democracy means that _"my ignorance is just as good as your knowledge."_ It is not.
Jesus, what an uninformative video.
Didn't even mention coffee drinking cultures, the places that actually grow the beans, or even what *makes* a cup of coffee good? Not even an example?
Cobalt360Degrees I was wondering why our coffee is bad and I never got an answer then I realized. It’s not bad these pretentious guys are so high on there horse they don’t know shit about what they’re talking about
@@thomasbrady3827 Obviously has to be fresh.
YES, as a Brazilian i feel aroused
Yeah, it didn’t give the perspective of countries that has experience with Coffee for decades, like Colombia and Brazil.
BTW, pro tip. When you want to research something about coffee on the internet, do your search in Spanish and you will see the quality difference!!!!
“If I tell you that this is a delicious cup of coffee and you taste it, you don’t know any better than it’s a delicious cup of coffee”
Coffee summed up in one sentence.
I'm surprised that this video focused exclusively on the final taste, without really explaining the types of coffee that exist and what affects their flavor, or how different types of methods (drip, siphon, bloom, French press) and handling (when it's roasted and how) affect that taste.
"Most coffee is objectively bad. This is because good coffee is made with good beans, and bad coffee is made with bad beans, and as we all know, at least 80% of beans are bad (because they can't all be good beans, duh).
We asked a room full of snobs what they liked about their coffee, and they said that 80% had bad beans.
Objectively speaking, they're right, because as we learned earlier, bad coffee is made with bad beans, therefore, a lot of beans are bad.
In conclusion, the only place to get good coffee is from a small local shop. I would know because I just opened a small local shop, and we have very good beans. If you like other coffee, it's because you are too dumb to know what beans it has in it."
Very cool, thank you cheddar!
and then there is the dude who puts the whole can of coffee in the pot, No wonder i fill half my cup with cream and sugar to kill the taste, at home i drink it black...
"There are no bad beans. There is only bad environment, bad training, bad example, bad thinking.” - Father Flanagan
Nice...
I live in Portland , OR, attend AA meetings using AA coffee as a baseline for the bottom delimiter. Lately, in my opinion, American Starbucks serves even worse coffee, burned and bitter. Overseas Starbucks seems to be better but not by much.
Spot fucking on.
They kept saying objectively , then followed it by listing purely subjective things.... 😂😂😂😂
Even having people grade things on a scale like aroma...is subjective. Imaging wasting your life on such a stupid thing. Jesus
I agree. They could have defined what they meant by “objectively” to clear it up. I appreciate it might still be subjective but for ease of use one could define objectively to refer to something that some large percentage of people agree on. Not saying that is what objective might mean but i would accept it’s use. For instance if 95% of people agreed that a particular kind of coffee was horrible (say straight battery acid) I’d find it useful to define that and then saying later that it’s “objectively “ bad. But…saying something is objectively bad when people seem to like it, doesn’t seem close to what objectively should mean.
Now if they are saying there’s coffee out there that when people drink it 95% believe it is better than what they have been drinking but they just hadn’t been exposed to it/couldn’t get it, that would be ok to say too. Here though when people say they like the “worst” coffee…maybe it’s not actually the worst. Right?
@@rothmanreyes5027 Yes. To use your example of aroma. You can objectively measure aroma by calculating the number of particles per cubic centimeter. Of course, the amount per cubic centimeter that is considered "good" may be subjective.
I mean I really consider myself a coffee snob. I spent hours on Reddit drooling over expensive grinders, roasting my own coffee and don't go near a Starbucks.
But damn these guys annoy me
"Objectively, a good cup coffee is sourced well, roasted well, and has a balanced flavour."
All three of those points being subjective...
But if anyone thinks a coffee that I do not like is good then their opinion is not valid and is wrong.
You do know you just said the ingredients something is made with(sourced well) and how it is prepared(roasted well) is irrelevant toward the quality of the product...right?
A piece of unseasoned boiled chicken from a seven eleven will very likely not taste better than an even remotely well cooked chicken from a local farm...UNLESS you are someone who happens to really like boiled chicken or has only had boiled chicken their entire life....are you going to tell me unseasoned boiled chicken is better than a chicken breast a chef makes you?
@@MachineOfWar90 balanced flavor is subjective, if someone like chicken that is 70% saltier than it is umami than that is what that person considers balanced, but is someone prefers sweet chicken than the previous example is not balanced at all, you could give examples for all of the "objectively evaluated" criteria
Even if they're objective, only the last point (balanced flavour) is something that defines what's good about it.
If you asked someone whether they knew whether it would be hot outside or not and they reply saying "you should wear sunglasses" they haven't really answered the question.
Well sourced can be objective. If you exploit workers to source your coffee, it’s not well sourced
could y'all spare a moment to Google the word "objective"
no that would be work. Can't work and pretend to be hipsters and know better that you peasant.
I think they meant that it's not subjective.
It's buzzfeed, the concept of objectivity is alien to them. They get this blank stare if you talk about it to them, then they continue talking as if nothing happened.
I have to agree with them on this. I have had coffee from Panama and France brought back by friends, it was amazing. I have failed to find anything as good in the US, but i have come close. There are a few places outside where i live that could have potential . I live in the Missouri ,so it could be my location, but good coffee is hard to find.
@@MrPAULONEAL But its literally subjective, that's the commenters point.
Something like enjoyment can absolutely never by definition be objective.
There's a lot of 'low quality' information in this video
The sole purpose of the video was to point out that most Americans drink shit coffee, why it's shit and how that happened. They succeeded on all counts.
@@Mentocthemindtaker The sole purpose of my comment is to say something snarky, so by all means it is a rousing success and a great comment.
@@MrWhygodwhy
Oh I agree! Your comment was very snarky indeed. You should congratulate yourself with a well-deserved hearty pat on the back!
Agreed. With them, "quality" means "cost". Enjoy that high quality coffee.
Everyone has different tastebuds some people like IPA beer and other dont IPA beer is sour, and some people like a bublight or bubwieser skuny beer
Objectively good cup of coffee - Italian coffee from Italy, made in Italy, drank in Italy. Smooth, strong, flavoursome, no milk, espresso size. Don’t argue
Bravo
I have been into specialty coffee for a while, and one of the first things you hear is “good coffee isn’t the same as your favorite coffee”, and I think it has a point. There are some standards in how coffee is produced, sourced, treated, etc... but at the end, the grade given by experts is highly subjective. And by that extend, you can like whatever coffee you like, even if doesn’t meet all the quality standards the industry set for itself. THAT SAID, I encourage people to try specialty coffee from a respectable place (starbucks isn’t one of those places) or get yourself into it, there is a huge difference in flavors, whatever you personally like it better is a whole other story, but it is worth the try.
This was one of the most uninformative videos I have ever watched. A complete waste of time.
The video isn't about how to tell high-quality coffee from low-quality coffee. The video is about the prevalence of low-quality coffee in America, and how this prevalence leads many coffee drinkers to confuse what they're familiar with as being 'high quality'
then that sucks you wasted more time on this comment
dir 51, stop being stupid.
To save ya time (i didn't bother watching past 3 mins) - best coffee is simple - buy fresh beans, roast them and drink within 3-5 days at max.
Oh I agree. I went into this video already knowing that the vast majority of USAmericans drink shit coffee and love it.
"There is an objective best coffee" proceeds to not say want that is at all, not even slightly, just glosses over the statment.
It's obviously a BS statement.
What makes “low quality” low quality and “high quality” high quality? Is there some actual difference? Does low quality negatively affect your health vs high quality or something?
Just seems completely subjective.
What makes low quality coffee low quality is if I think it is low quality and it is high quality if I think it is high quality. If you disagree with my opinion about what is low quality and high quality then your opinion is not valid and is wrong.
It has to do with the altitude the plant was grown, how ripe the cherry (fruit) was, how was washed and cleaned (was it fermented before cleaning or not?), Size of the bean, how long was it sun-dried?, Level of roast, extraction (brew) method. All of that affect its properties like acidity, oiliness, aroma, sweetness and aftertaste.
A high quality coffee tends to be naturally sweeter, slightly acidic, fruity aroma and its aftertaste is short.
Low quality coffee is bitter, higher caffeine content and leaves a burnt aftertaste.
It all depends how you brew it; you can have specialty coffee and still burn it in your cheap coffee maker at home.
You are the final judge at the end; even low quality coffee can taste good with some milk and sugar. Starbucks is not terribly bad either. No need to be a snob.
Nice video and I really enjoyed it ❤
You should have had a warning, I nearly died from my allergic reaction to arrogance.
Same. I hate coffee, but I still felt like they were trying to attack me.
I wonder if they walk around cities yelling at random people that the coffee they're drinking is objectively bad.
Seriously lol my eyes hurt from rolling inside my skull so many times
Consumer: “I enjoy the flavor of this coffee.”
Coffee Douchebag on Cheddar: “You are wrong!”
Then at the end, "I still like my street stand coffee, so whatevs"
Exactly this. If I like it , I like it. I don't care if some overcompensating pompous blowhard says "Actually, I'm certified by the Coffee Tasting Institute and this is objectively bad coffee"
No sorry bud, it's not objective, it's subjective. If I like it, it's good coffee. If your $40 a KG bag tastes gross to me, it's bad coffee.
It's not like I care when I eat a hotdog and some fedora wearing guy pops up out of a bush and says "actually that's objectively a subpar hotdog, the only good weiners come from free range bavarian boars"
How fucking silly those guys look.
Evil bred finally somebody said that
Rediscover Film “they aren’t focusing on what coffee is supposed to taste like”
I have an idea! Let’s ask a pretentious white hipster what this African plant is “supposed” to taste like. How about everybody just drinks coffee however they want. Also coffee “objectively” TO ME tastes like dog shit without milk and sugar so I think this dude is upset that his job is basically just drinking shit water and judging the aromatic qualities of said shit water.
Imagine being so insecure that you take this video personally
They forgot to mention that the video was sponsored by Birch Coffee.
Should have given a list of top quality "specialty" coffees instead of me having to go do research 😀
a good cup of coffee is objective. to prove it we bring in a handful of expert and have them give us their subjective opinion. 😩
these dumbass guys didn't even name a single brand or a cafe from where we can get the best coffee.
@@johnanna6047 Brand...? You mean like Starbucks?
....and that's why it's pointless to explain good coffee to people who can't tell the difference - in the end they will always go for brand because sheople will only care what their peers think they should drink or wear.
@@L8rCloud when the hell did i mention starbucks you dumb bum. if you think that you know what is good coffee then it is better to mention from where the hell can i get that coffee instead of acting all pretentious.
@@L8rCloud So to get "good" coffee in your eyes, I'm supposed to grow my own, or take a trip to Spain and source from the growers themselves? How about you grow the fuck up and get off your high horse you hipster.
I 'trusted' the 2 experts who work for a 'specialty coffee' company, because I'll believe anything. But I don't drink coffee, so it doesn't matter. I'll wait for the 4th or 5th wave to start.
“Honey, your coffee just isn’t any good!”
(Later: Adjusting my sleeping bag in the backyard)
My favorite coffee has always been that big jug of Folgers that I put into the industrial coffee maker at work that barely does anything more than heat the water you put in the top and dumps it out over the ground bits and into the pot. I really like it after it's been sitting on the hot burner for a couple of hours and some has cooked away.
My go-to spot is my kitchen first thing in the morning here in Jamaica. Great coffee, every time.
If anything, this proves coffee *is* subjective, considering half the people put the coffees in the "wrong" order.
or their confusion proves that Americans have been conditioned to like bad coffee. Half of the tasters said their preference was Starbucks, about as sour a cup of coffee one can buy.
So I work as a Speciality Barista in London... and on the job I dial in and taste test the shots every time, we roast our own beans... I also did a 2 month Specialty course... and discovered a good cup of coffee for me is to be when you can take a single/double espresso shot and not have it leave you feeling like you have to spit it out or water it down due to the bitterness or acidity... so how good the coffee comes out is dependent on the person preparing the drink as well as the coffee beans themselves... but once you hit the perfect balance and know how to dial in for the beans you use... you should have an amazing cups each time. of course the overall taste/flavour profile of the coffee is more of a preference thing... but balancing out the levels of bitterness/acidity is truly what makes a good coffee and it's a lot harder to do with lower grade beans as the actual true body of flavour from the coffee doesn't come through as much... for example... there may be some beans that I do not like the flavour profile of, which would be considered lower grade beans. the espresso might not taste the best... but if the barista knows how to work around the flavour... they can get it tasting at least relatively decent... by adjusting grind size/weight/time of extraction to level out the bitterness/acidity and have it taste as good as it can get. bare in mind I didn't start off as a coffee drinker... we went around to various coffee stores, starbucks, costa, and some speciality ones... and I think the worst coffee I ever tasted was one I got from starbucks... I got an espresso and a cappucino... the espresso tasted like ass... costa was decent, but still lacked that kick of flavour coming through, though it was much better than the starbucks. the only thing I will ever buy from starbucks is a cold frappe
@@hd-xc2lz I've never had sour coffee from starbucks, but I have had plenty of bitter coffee, and it's not dark roast bitter, it's burned roast and brewed too long and or too hot filling it with tannins bitter. It's like the difference between the bitterness that heavily caramelized sugar has, versus the kind of bitterness that's in canned air or Nintendo switch cartridges.
@@nobody2021 Nobody has ever had a good coffee from Starbucks. They failed miserably in Australia because we know what good coffee is and even 7 eleven coffee here is better than starbucks.
It’s just the wine snobbery all over again, weirdos come in make up special rules about what makes a “good” version of the thing and then look down on anyone that enjoys anything that doesn’t fit their definition.
Tell them to take a walk, touch grass, and leave all us normal people alone. Nobody needs to be told they are wrong for liking tastes that the snobby weirdos don’t like.
4:28 talks about instant coffee used by US soldiers in WW1.
Shows Canadian troops crossing the Drocourt-Queant Line. looks to be the 42nd Battalion Royal Highlanders of Canada (the Black Watch) judging by the cloth patches on their shoulders. Its not hard to find pictures of US troops actually drinking said coffee.
Thank you for this, it just goes to show exactly how little effort went into this video
I mean they're wearing kilts for crying out loud!
wow, you are a fucking nerd
@@curlyfries1377 thanks for the thoughtful comment and addition to the conversation
@@puppetmaster532 lol, i like your etiquette
For all those who say.. If i like it its good... As a cafe owner in Australia, so many Americans who live here will love the coffee here.. and go home and hate what they get back home... so... bad coffee
I knew a lady so devoted to her coffee that she brought her own coffee brewer and grinder and beans...on motorcycle trips. I told her how is hated the taste of coffee, and she told me that I probably never had a proper cup of coffee.
Everyone on earth: i like these ones in this order
Cheddar: Your subjective opinions are objectively wrong
Good and Bad has nothing to do with like and dislike.
You can like the bad and dislike the good.
But the good is still better than the bad and they actually have science behind it.
You know, I *try* to be a good person, Cheddar.
Someone who's kind to everyone.
And then you show me these two dudes.
sweetsingin LOL
haahha best comment
I’ve never wanted to punch someone more than those two.
I thought it was fascinating how much screen time they managed to take without actually saying anything.
They're so bummed that people make their own coffee taste as they desire 😂
When I went to NY for my honeymoon I fell in love with Birch coffee. They have great coffee
French press is already making every type of coffee worse. And since that’s the most common way in US to drink coffee, almost no one here will ever taste arabica, freshly milled and brewed in cezve, using sand to heat it up.
So, umm, if people like “bad” coffee, doesn’t that mean coffee is subjective?
That just means you prefer tea coffee
No, people like whatever they subjectively feel better. There is absolutely nothing to prevent you from liking inferior things. Objective superior does not mean every human being are magically lost free will and somehow forced to like it.
People definitely can and do like retro games, movies, and music because artifacts like distortion, noises, and low frame-rate, low resolution are no longer a thing in newer, objectively superior formats that are too good, too clean, too hi-fi and thus lacking characters.
Like vinyl records are still liked today not because the format is superior, quite the contrary, it is because its physical limitation creates distinct distortion to the recorded music that is considered unique and desirable. But any reasonable vinyl lovers will agree those limitations make vinyl an objective worse format compared to pure digital systems in terms of fidelity.
And this is the same thing they discussed in the video. People like WWII soldiers are been "conditioned" to bad coffee and after they came back they seek the same "badness" they remember and bonded to.
Coffee, or whatever, is not subjective, the people are. People do subjectively like objectively inferior things all the time.
かっ Your words say you are disagreeing with me but you just, like, proved my point better than I did.
When you say "people" you actually mean [US] Americans.
@@play005517 If someone thinks some drink is better than another drink, how is the first drink inferior? It's not.
why does this feel like buzzfeed?
*why*
I had the same responce lol. Feels like buzzfeed 4-5 years ago before they had their mass exodus.
FaMMaR Because it’s literally a sister company of Buzzfeed.
yes, this channel gives me buzzfeed vibes
it's literally like if Buzzfeed and Vox had a baby but way less interesting
I feel like vice must have had an exodus as well
Living in Melbourne, if a cafe makes bad coffee. They are not in business long, and Aussies in general will trust a local independent over any corporate business like Starbucks. Simple reason is independent barristers understand what it takes to make a good coffee.
Like for me if i see the barrister not wiping out the inside of the coffee chute after dumping the old coffee from the expresso machine. I wouldn't touch that coffee, i know instantly the next coffee made will be contaminated and so will taste burnt
“What a sophisticated palate I have” hahahaha love her!
They jumped from instant coffee at home after WW2 to Starbucks in the 70s as "1st and 2nd waves"? Where did the decades of fresh-brewed diner coffee go?
Starbucks made coffee. Don't you know that? I am a delusional suburban hipster, let me redefine history around my favorite coffee chain.
@@nickjozsa1891 XD I thought all those diners used Iunno folgers or somethin?
@@Sorrowdusk Cadillac Coffee.
That is first wave coffee. Fresh is subjective when we are talking about diner coffee.
It's still at Waffle House along with the large portions of greasy but tasty food.
Damn this coffee tastes like dirt.
What do you expect? It was ground this morning.
If that's a joke, it's a pretty good one.
Rare pun that just barely scrapes the corniness threshold and arcs back up towards funny.
*Ba-dum-Tish*
So what you're saying is that this specific coffee rating system is bad, and is only designed to advertise some specific, expensive coffee. Thanks to you I'll avoid this scam.
'Upper middle class men tell you how terrible you are for liking what you like and not spending excessively on some top quality, organic bs' ~ here, fixed your title
Objectively speaking, this video was awful. There are three grades of video and this is worse than Starbucks.
Well, the video title does put quotation marks around the word "bad". And it was actually pretty well produced
@@Gpeterson3d I mean people also say "It's just a Prank Bro" but that doesn't make it not annoying or disrespectful.
I just want to see my mother pour tons of cream and sugar in Jeremy's and Paul's "good" coffee.
She does that because her coffee sucks.
DAMN FELIX!
You definitely triggered a few. Congrats! I would love to see your mom ruin their coffee right as they about to sip it lol.
As a coffee snob, those two "experts" were the worst of coffee snobs.
I prefer to brew at home, and I have tried sooo many brands from Folgers to specialty coffees and guess what my favorite was, Dunkin’ Donuts medium roast.
"This one tastes the most like water so I like it the best." What the hell?!
I want to give you more likes but youtube won't let me
6:54 Seems like she isn't a coffee drinker, but drinks water only. So it makes kind of sense for her to like the "water-like" coffee the most
And by water she means bacon grease
Rod Farva she was annoying but that is just mean 😒
The Q cup test takes 6 days and was initiated in 2004 that's about as legitimate as sending off 6 coupons from cereal boxes. What a load of pretensions nonsense.
0:47 the woman in the red hat walking in the background reminds me of my Grandma 👵🏼 ❤️
It's is simple: if you can see the bottom of your filled coffee cup, then it's NOT a coffee. And I mean regular coffee cup, not the half litre Big Gulp from Starbucks.
"The coffee is OBJECTIVELY Bad
.
.
.
.
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By our subjective standards
the girl who doesn't like coffee nailed it ggg
Leonardo UNBOXING coffee is coffee my dude. It doesn’t matter what you do to it, it’s just hot bean juice.
@@greatdune3174 "How could a member of my own species say something so horrid?"
They're not saying you can't like bad coffee you donkey, but the quality of a bean or blend can be graded just like a steak can.
@@ed897 But they didn't give much info on that process, and it sure seemed like the criteria they did show was VERY subjective.
It was like someone saying that beauty is objective, but that that 90% of Instagramers are actually ugly.
"You say you like big butts, and you cannot lie, but that's because you've been conditioned that way. If you followed our metrics you'd see that a small booty is actually ideal"
The way those coffee experts spoke really annoyed me. Very pretentious.
that's just the way new yorkers talk.
That's just the way city people talk. They subconsciously think they're better than everyone else. Even other city people
You are conditioned to dislike them. A man like me thinks they are good people
Looks like someone has been drinking Starbucks coffee all their life hahaha
I agree, they were really obnoxious.
Well. I better stop drinking my favorite coffee because a couple of dudes sitting in barstools said it's bad.
Coffee tasters take "the equivalent of the bar exam" I pray no one in law school heard that.
I'm disappointed that there was no discussion of the flavor compounds that are considered to be higher in concentration for better coffee beans. Also, what makes coffee bitter? Caffeine tastes bitter, but that's not the whole story, right? Are there categories of melanodins that are more or less bitter? is it higher acetic acid content, indolic compounds, tannins??? I know chocolate has high levels of pyrazine compounds, and people associate those compounds with good chocolate, but what else is going on???
Wow. Can I have those eight minutes of my life back??
"Ultimately, while most people think coffe is subjective, it is not."
_3 out of 6 peoples think specialty grade coffee is not best one_
OK then.
I have had coffee outside the US, it is miles better than the average American coffee.
Using objective criteria to define coffee as good does not mean that the coffee is objectively good; the same criteria could have been used to defined it as bad.
Experts: "Coffee is objectively good or not. You will know when you've had good coffee."
labrats: [wild disagreement over objectively best coffee]
Experts: "People dont know what objectively good coffee is."
They got really confused between high quality and good.
"Instant coffee started making the rounds in WW1..."
*Shows coffee rationing poster from WW2*
I was more dissapointed that she didn't say "making the grounds"
just shows they dont know history,
Any steve1989 fans know that WW2 era coffee instant type 1 is the best.
@@Kryptnyt very good
I live In Melbourne, Australia - arguably one of the worlds coffee capitals. There’s a reason Starbucks failed in Australia.
Ethiopians were the first people to consume coffee although there are no Starbuckses in the country. They loved it because it's original!☕
I'd ask them to get off their high horse but they'd need a ladder.
Maybe a parachute
@@imtoolazytocomeupwithaclev2323 I don't think a parachute would help someone land safely from space.
@@Tanneh_ there are videos showing people basically in space jumping to earth. And they need a parachute.
"It's bitter, ok bad"
do you know what coffee is
Yeah.....it's ALL bitter diarrhea water.
Good coffee isn't bitter...
@@PhilOsGarage ...If there were such a thing.
@@Lengsel7 There is. Pour over is not bitter generally speaking. It is sweet, aromatic, and has many flavors that are never found in "typical coffee". Taste is subjective, but really we just want people to see coffee for what it can be
@@Adam-vx6to Some people grow up with one or more alcoholic, abusive parents. I grew up with a highly caffeinated coffee addicted abusive parent. ...I'll never touch the stuff.
I'm an expat living in Vietnam. One of the most important reasons for me staying here is the coffee, and the myriad of cafes....FANTASTIC! and cheap ;-) Coffee from So Cal was shite!
Hi coffee producer here, bad coffee is t necessarily only about taste, there is also a percentage of imperfect beans. Imperfect beans could be over ripped beans, plagued beans (there is a small insect that burrows inside of it), beens plagued by molds or even green beens that are not ready for harvest. All of this changes the taste and grading of the cup. There is also a difference in quality in good beans and it all depends on how the plants are kept and nourish which changes the taste of the roasted beans.
"when people drink coffee they add stuff so that they like it. But they should drink it black and pay more for it" I think I'll stay with my creamer
The fact is that always when you have to know if something is better than something else similar you have to taste it raw..
people that used to drink coffee without any sugar, milk etc have better opinion about good/bad coffee grains....
in the other hand anyone is free to drink their coffee as the want with any add-on they want ...
so do I. A good Latte Macchiato is for me the best choice of coffee. I don't like bitter stuff. Except beer, but that is probably because I'm German.
MrBerlinPark I don't like beer and I am german lol
I like the creamer and sugar with a touch of coffee...kinda like eggnog with a touch of vanilla. 😋
Isn't this the same argument as steak and steak sauce? Everyone thinks good steak is objective and anyone who likes well done steak with steak sauce are "wrong".
The quality of coffee (or any product) is objective. 100% true. The taste, however, is NOT. And 99% of all people go by taste instead of quality.
Huh......never thought of it that way. You know, I used to think the only good tasting thing were quality things.
@@Sorrowdusk
Hahahahaha! As _if_ that were true! I'm sorry, but you have been proven to be wrong by random UA-cam commentors!
I'm being completely sarcastic btw.
You're absolutely right. Most of the commentors here are pissed because the video just pointed out to them that they've been drinking shit coffee all this time - and they know it's true, but don't want to admit it.
The criteria for what is considered good coffee is itself subjective. The weighting of the different aspects is subjective. Quality is inherently not objective. To suggest that it is means simply not understanding the meaning of the word to an absurd level.
I'm sure most of the people bothered by this nonsense actually like highly graded coffee, but are just put off by the snobbery of the experts and the ludicrousness of them considering their opinion objective and anybody else's opinion subjective.
Quality just means it passed certain standards and conditions. Like in planting/harvest, post processing, roasting, brewing etc. Taste is subjective. Just like in any other commodity. Just like in fashion. Just because it passed certain standards doesn't automatically means you like it. You do you. Drink the coffee you like.
Even quality is not really objective. Someone subjectively defines what attributes constitutes quality. You can make measurements of quality if you predefined what quality is, but using the word objective is a mistake.
My fav type of coffee is hazelnut flavored without cream or sugar just made in a coffee pot it’s literally amazing
In South Florida we are used to espresso
The best for me Bustelo and Pilon.
If you enjoy cheep/"bad" coffee, why spend an arm and a leg for "special" coffee?
William Crosswhite I like cheap/bad wine, I’ll continue to drink my $6-$12 a bottle wine and save my money on things I like or want that cost more
Maybe so that the farmers who grow the coffee are not exploited and paid enough that they can have a standard of living that is at least sufficient and not very poor.
That goes bad with these very low supermarket prices of $ 4 per half kilo.
This is quite a waste of the $ 4 if the majority gets the company that packs the coffee in the bags in which it is sold in the super market and not the farmers who have grown the coffee.
That's why my family buys from small roasters who work with farmers so that they also earn enough money to live by growing coffee.
This is not difficult for us because quite a few larger and smaller roasters are close to 100 kilometers and coffee is sold in different quality and price levels by these roasters in supermarkets. then half a kilo of coffee costs his 6-8 € if we buy the good basic quality and know that our money is used well, as if we were buying cheap coffee from Jakob's, Melitta and so on.
Charlie Smith There is like a liquor (i think) called ouzo here and my parents drink like cheap one. Once they got more expensive one in a restaurant and they liked it less
@@askialuna7717 TLDR
To be a snob.
"Objective" does not mean what you think it means.
"What makes an objectively good cup of coffee?" I'm gonna go out on a limb and say....ANY CUP OF COFFEE YOU LIKE.
I agree that most Americans drink bad coffee as I did for years. I now buy specialty grade green coffee and roast it at home, grind it on a Burr grinder, weigh out 30 grams per 4 cup pot and brew it in a drip coffee maker capable of infusing the grinds with a small amount of water with a time laps then maintaining a 200 degree F temp to reach the proper extraction. I also bought a commercial bag sealer and metalized bags with a one way valve to store the coffee in.
A bad coffee starts with commercial grade beans harvested with heavy equipment that strips all of the beans from the tree at once, both ripe and green and is then processed by a few different methods and dried in the sun or in massive dryers. This coffee will have a variety of screen sizes so it will not roast evenly, the green beans called quakers give off a bitter and or sour flavor, contains broken and insect damaged beans, some foreign matter. After roasting and grinding and packaging this coffee is often months old before you ever make a pot at home and if you have a cheap coffee maker it's even worse. So many variables influence how a coffee will taste there is no way to fully explain it in a single post. Bad coffee isn't really subjective, it begins with bad ingredients and to make it tolerable Americans have added sugar, cream, flavors etc to make it acceptable.
A good video is well researched, edited well, and enjoyable to watch. A bad video is the opposite of everything I just said.
Adventist This video was awful. Quite simply, what cup of coffee YOU enjoy is completely subjective. A BAD cup of coffee is a cup that wasn’t made to expectation. If I order a coffee, I’m not expecting them to have been graded highly by the ‘cupping’ method, because quite frankly, I don’t give a flying fuck what two egotistical, stuck up idiots have to say about MY subjectively favorite coffee.
PlantingGamer you’re both right
@Adventist This video claims objective fact on an inherently subjective topic. There are beans that have been graded as "better", certain brewing methods that are preferred, but that's still subjective. It means that a group appointed themselves the arbiters of quality and began handing out edicts based off of their shared perspective. If you like single-origin, fair trade, light roasted Jamaican blue mountain coffee made with an aeropress, served black, that's great. If you like the bulk bag medium Columbian from costco made in a percolator, with cream and sugar, that's also great. If you're an espresso fiend and like some robusta mixed in to provide a stronger, sharper flavor, that's fine too.You can make all kinds of objective comparisons, on cost, on soil content, on acidity or roast intensity, but you are ultimately drawing subjective conclusions when you move on to taste or statements of quality, and claiming otherwise is to descend into the realm of pseudoscience.
It's the same conversation that beer and wine has gone through. Bud Lite or Yellowtail are not inherently better than microbrewed Dopplebock or Burgundy.
@Adventist I assume you take it black?
@Adventist Well you were being critical of people adding cream and sugar
The taste of coffee is objective not subjective. Then goes on to explain how they subjectively rate coffee. So it's just their opinion is fact since they took the "bar" exam of coffee?
People need to just shut up and drink their go juice.
@@xanderliptak
It isn't though. It relies on the tester's senses which are inherently subjective to them, even with the most stringent guidelines.
Well, in at least one respect it is like the bar exam: Once you have finished it, you're an asshole.
@@xanderliptak Dude, valuable lesson. It is better to remain silent and be thought a fool than to speak and remove all doubt.
Scientists use instruments which measure things using an arbitrary and objective scale so that they may remove human subjectivity from their observations. Of course, there is the question of how and to what extent does an observer influence that which is being observed. Does that have an effect at our macro level or is it only an issue at the atomic and sub-atomic level.
If you don't like a pizza that you perceive to have bitter pineapple and hard ham, then it is, subjectively, a bad pizza. There is nothing objective about the situation you described.
What if an entire nation decides your coffee is so bad it forces your company to "strategically retreat" from the local market? Would that be an indication of objectively bad coffee?
It's pretty subjective. Like my jumpy list is: Lavazza Crema > McDonald's Canada > Balzac's (local) > Maxwell House > Starbucks > Tim Horton's
Lol.. this was hilariously funny.. bring those snobs in more often please :))
If the word "pretentious" in the dictionary had a video link under it...
😂
Big Daddy Toyota Corola I wish I owned this channel to heart your comment🤣
Coffee is complex and cultural, but your comment is perfect.
And a picture of those two douchebags.
The contingencies from "fine art" and "fashion" simultaneously stood up and said, "Most pretentious? Hold my beer."
**plays video**
"We like Starbucks"
**Exits video*
We had Starbucks at university; there was always a weird taste with the coffee. As a countrywide chain in the UK, Costa is much better.
I love most of the frappuccino flavors but atleast I don't say my preference means you're objectively wrong like the children in this video.
@@1Thunderfire
It is because Starbucks tries to have a consistent level of quality across all of there stores. It is like how when you go to a McDonald's any where in the world, you will always find that familiar taste. Starbucks tries to do the same. The issue is that in order to create consistency, you need to lower the quality somewhat in order for the supply chain to function properly.
I enjoy most forms of coffee, because unlike the idiots in this video I flavor my coffee if I don't like the base flavor. Starbucks has some pretty good flavor options, and so Does Dunkin.
My thought exactly!
You acquire taste for whatever coffee you consistently drink anyway, so why worry about all that nonsense? Just get whatever coffee works out best for you and you'll be happy with it.
These enthusiasts do not come off as arrogant at all. This video is just informative. I wonder if the reason we're pointing fingers is because it's easier to blame others than consider we may be drinking low-quality beverages.
Video: coFfE is ObjeCTive
Also Video: *Taste testers can't consistently pick the objectively best coffee*
Ignores the preface that American coffee drinkers are trained to like bad coffee.
The whole video they talked about how Americans doesn't like bad coffee. Yet most people in the taste test got the order more or less right. Felt like they proved themselves wrong.
@zetsumeinaito that's not how that works though. That's not how anything works. Nobody was "trained", we aren't fuckin monkeys lol. You can experience something bad your entire life and still be able to realize when you are given something better. Heck, one of the people who was taste-testing wasn't even a coffee drinker. Maybe that had some sort of point, but it was completely lost on me in how stupid of a concept it was.
I'm going to copy this comment from Steven S a few comments down, because his point is great;
"It's even worse than that. The "best" coffee is the one that the woman who, as she puts it: only drinks water, likes the most, because it tastes the least like coffee and most like water. So good coffee is stuff that doesn't taste like coffee... Brilliant.
Btw i actually make the best coffee, the secret is i don't add any coffee beans to my water. You would swear it's not coffee at all that's how good it is!"
Well waddayaknow, it's a bunch of hipsters telling everybody else how they have "objectively" bad taste in sth.
I dunno. I think there's also a question of breadth. For example, I've had over 600 different beers. And the thing is....coming back to some of the first beers I tried, I really don't like them anymore. That surprised me when it happened. People have individual tastes, but tastes also change with breadth of experience. If you have little experience, no one gives a damn what your opinion is. But if you've experienced a LOT of something, then your thoughts and opinions on the subject matter as a whole become a lot more valuable to people. I always try to experience as much new stuff as I can, rather than the same old same old stuff.
Hipster wannabees
my go to spot for a coffee is at home. grind down some beans, light the fire in my back yard, put my coffee pot on the fire to boil the water, add the coffe, put it back for just a couple seconds to bring it back to a boil, take it off and bring it inside to settle for 5 minutes and there you are, my favorite type of coffee
I still don’t understand anything about this subject but it was cool how you did the buzzfeed thing ig