CUPRA x RESIDENTE

"Don't think that everything is done: You can do new things. All the time."
Explore the creative journey of Puerto Rican music icon Residente as he shares insights into his evolution from rapper to visual artist. An unparalleled creative process, from crafting emotional cultural narratives to translating them into some of the most passionate visuals out there. This is how he balances accessibility with artistic integrity and challenges conventions in pursuit of one of the most coveted things in the world: originality. An obsession that ignites his artistry in this unexpected collaboration. Watch it now.
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