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What Happened To Cut Golf?
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- Опубліковано 3 вер 2023
- One of my favorite golf brands ever. An important part of Golf Ball Addict history. What happened to such a dominating powerhouse in the D2C industry? I take a deep dive to see what went wrong.
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Just started watching this channel. Absolutely fantastic information. You’re really thinking in the mind of a high handicap golfer who’s trying to get a great ball for a great price. Very helpful research 👍🏼
Thank you very much for the watch and the kind words, :-)
I love Cut Golf balls. I started with Red and tried the Blue. I was very happy with both of them. I believe I get more distance than with most other balls. I did a ball to ball comparison against some Kirklands I had. I consistently hit the Cut Balls 7 to 10 yards longer with very good dispersion. I currently am using Cut Grey and find I like the ball, but once I run out and need to order more I will be getting more Cut Blue.
I've always been a big fan of cut. I'm excited to try and retest for 2024
Really appreciate all the work and effort to help us save some $$$ and still enjoy this great game. Thanks.
No problem at all. I really appreciate you keeping on watching! :-)
You were 100% the reason I tried the Cut line. You are right in saying everyone else trashed the one ball. I wasn’t going to try them until I watched your reviews. I think they put all their eggs in one basket sending the one line to be reviewed and it really backfired.
I think the cut blue is what they wanted their golden ball to be. Unfortunately it ended up the opposite.
Hey there! Enjoyed watching your post. I am the developer of Cut golf balls from day 1. (Started tests in 2016 and an official launch in 2017.) Worked with other D2C brands and big PB brands as well. Would be happy to join on a call or share some insights on how golf balls are really made and what these brands could be hiding!
That's pretty cool. Feel free to shoot me an email at golfballaddict@gmail.com
Just bought 2 boxes Cut Grey on clearance at WalMart for $8.50 each. Thinking I had better go back and get the rest!! Great Channel!!
That is an insanely good deal. Can't beat it with a stick.
I do like the Cut Red. I got my buddy to try them, being a die-hard titleist fan. He was impressed and has been using them for a few rounds. I hope they survive!
I do as well.
Cut offered logo printing for the Blue and DC balls last year. I took a chance and purchased a couple of boxes of each. I actually preferred the Blue over the DC. I was hoping to order more logo printed balls, but that option disappeared. I recently took advantage of a deal on their Red balls (not with my own logo). I haven't tried them out yet, but I should be trying them in a few weeks.
Let me know how you end up liking them. The fact that cut doesn't offer the logo printing anymore worries me even further
I started with Cut reds and I really liked them.I since have tried the DC and I absolutely love them.
It's hard to beat the value. Sure their issues, but for that price point it's easy to overlook them
Assume they could be bought out by someone larger?
And thanks again for your reviews!!! I just played the Vice Pro drip and what an amazing ball! Did not lose one ball with my first round with them.
That I think is the best case scenario. I don't see them coming out with new stuff on their own. Otherwise they wouldn't have went silent for almost a year. I imagine they're going through a transition or sell out if the going out of business thing isn't an option.
I like cut golf ball. I tried the blue and enjoyed it. However they should have marketed the ball as for everyone but especially beginners. I didn’t feel bad losing a ball because it was so cheap. Yes the cover was a bit cheap but really due to inconsistent layer. Their are spots that were thinner than others.
Im definitely buying cut as long as i can. Gonna try the DC next.
Thank you for the feedback. Please let me know how you like the DC.
I bought some Cut Reds recently at Wal Mart based off your review and I’m looking forward to giving them a try. After tax it came to just under $25 for 24 balls. Can’t beat the value. Still have to see how it plays for this high handicapper.
Please let me know if they end up having any durability issues. I know they did for a while but I've had some feedback recently that they've gotten better. Would love to know what you think
I played Cut Grey balls for a long time and liked them. I was one of the first people to buy the Atomic Yellow version and that was a big plus, making them easier for me to find. Sadly, when my stock was running low and I needed to order balls, they were out of stock on them and I've switched to a similar DTC ball that's just a little more expensive, the Vice ball. Since I ordered from Vice, I got an email saying the Greys were back in stock, so I assume they're still in production, but I did buy the Vice in bulk to lower the per dozen cost, so it'll be a while before I look to Cut again..
I'm seeing a lot of comments like this. It looks like cut had plenty of loyal customers, but wasn't able to keep up with the demand or make solid improvements enough to keep them
When I first started golfing all I would play was Cut Reds. I’ve gone through at least 100 of them and it doesn’t hurt too much when you loose them at a $1 a piece.
I completely agree. Not to mention the ball performs. Which helps a ton
I’m just now trying them after finding a Red on the course. At 90-95 mph off the driver, it has been the most stable ball off every club that I’ve found. Even bought the Grey which I’m yet to test. Bummed they could be done.
As of now nothing is confirmed. Hopefully they stay in business. Maybe they get bought out? I'm glad you like them though
I recently purchased a box of Cut Reds and was excited to try them out. I had tried the Blue and grey, absolutely loved them and wanted to see what the Reds were like after hearing a lot good things. After 2 holes my ball had 2 big splits in the cover. No nicks, splits. Second ball from same sleeve - same result, this time 4 huge cracks. Took photos, emailed Cut customer service and they couldn't care less. No replacement, no refund, nothing. They made a defective product, why wouldn't they want to make it right? Don't buy Cut, they cut all the corners on ball manufacturing and customer service and its obvious.
It's a darn shame. The cut red was originally on Pace to be a top three golf ball that I had tested on the channel. It was by far one of my favorites. However about a year and a half ago I had people start telling me the durability had gone down the toilet. I've now had dozens and dozens of people tell me this. Which caused the golf ball to be ranked in the higher teens. I love cut golf, but it appears they are either on autopilot or they are just preparing to go out of business. 😢
I exclusively play cut reds becuase of your reviews that translated exactly on to the course.
Thank you so much for that. However it looks like that time might be coming to an end 😔
Great review!
Thank you very much
Had to login to leave a comment - As high handicap, I enjoy playing the Cut Red. I did notice in late spring they were out of Cut Grey on the website but just went to site and some were available and I order them and Cut Red and was shipped/delivery promptly. Please do a follow post if you hear anything because it a good ball and sad to see them go away. Thanks
Can do. I think I will reach out
If Cut is having a slowdown in sales it's partly due to the name brands that are well positioned at golf retailers, online retailers, and green grass locations finally have ample inventory and are now getting more aggressive with their offers. During covid, there was no need to do any "buy 3 dozen, get one free" because Titleist and the rest were going to sell out their inventory without any deals. Well, most of those companies have done the "buy 3, get one free" and some like srixon and Wilson have/are doing "buy 2 dozen, get one free." And that comes at some expense to golfers who are buying Cut based on the price.
I know a ton of people who took advantage of that buy 2 get one from Wilson. Vice also has a Sam's club deal. The product needed to keep up.
Fan of Cut but your review is spot on.
Totally agree! Don’t like Blue but love the Grey. Never tried Red r DC but even if u look at the reviews on Grey, there are some bashing statements of Blue
It's also weird to me that they had years to fix the blue and never did
I still have yet to try the cut Red. I suppose I better do it soon before I can't find them anymore.
Still a great value at 1 dollar per ball
I played cut balls for the first time this past weekend and thought they hit better for me than the Callaway and Titleist balls I’ve been playing prior
Which Model did you play?
Thought I made a mistake after watching this yesterday. I bought the cut blue then saw the reviews. Today I played 18 hole with the cut blue, very surprised when on ball (blue) lasted the entire round with no skiffs, cuts or nicks.
Hey that's good to hear. It's been about 4 years since I've tested the cut line. I would love to do a retest and hopefully they have made some changes that make the blue a little more durable
@@GolfBallAddict Gave them an awesome option a couple of years ago but Cut never made that leap due to "increased costs!"
played 9 holes with one Cut Blue ball this week,it was worn but not cut or torn in any way.
There are some decent ones in there that last a few holes. However you will get three or four per pack that just cut immediately.
I've been playing the Cut DC (Atomic Yellow) for two years and love them. Especially their Buy 3 Get 1 Free promos. Sadly they are now (Oct '23) out of the Atomic Yellows, saying they are backordered but with no idea when or if they will be available. Could be a sign that the company is in trouble. Too bad. I really liked the DC.
The DC is one of the best values around. I hope they continue to produce them.
Played 2 rounds with blues, absolutely love them for $19.99. Grabbed a box of DC’s which will suit me better. So far no issues
I think this year I'm going to try to retest the cut line up. I love to testing it before but that was 20/20. It's been 4 years now so I think it deserves a retest
@@GolfBallAddict the DC has substantially more durable shell, and they also play very differently. I think I need to try the reds to see if they are suitable for me
Great reviews. I am a senior golfer with a slow swing speed (82) and your reviews have improved my game (15 to 12 HCP). I am using the Cut Red now (which are still available at our local rural WalMart - bought another 2 dozen today) and am very impressed with the ball. I hope that Cut can get their act back together. Based on your other reviews I have ordered a couple of dozen Wilson/Staff Zips (Since my last name is Wilson I get "free monogramming").
I have a further question though. I am an engineer so I am always curious about how technology works and through the years I have had drivers with a thinner face (trampoline effect) and ones that are more solid (anvil effect). I would be curious to know which balls work better with what I perceive as those two types of drivers. Older golfers such as myself would be curious to know.
Thank you for watching my videos and your kind words. Honestly this is a question I've never even thought about. However it's a pretty darn good one. I will start looking into it immediately
I picked up the cut grey recently cause I was looking for a cheap urethane cover golf ball and needless to say it fit the bill. I will be very upset if they go out of buisness.
Me too 😞
I just used the matte orange today,, looks like it will be my new gamer, the downfall is their shipping is horrible. The website says 3 to 7 days shipping, took 15 days for them to ship
Those are amazing golf balls for the price. Ouch though. Two freaking weeks? I guess order your next dozen early. 😖
I tried Cut Blue a couple of years ago. 6 wedge hits and the cover started peeling. Has that changed?
Nope. That's been the major issue since day 1. They have had years to fix it, and never did.
@@GolfBallAddict Well I guess the name says it all. I don't think I'd play a ball named Double Bogey Special.
Never had a problem with the cover on the Cut Blue. Personally prefer the Cut Grey and have 6 dozen in stock from an Amazon flash sale I jumped on this summer. Cut Grey is a good ball. Period.
This spring they went to $25 and for that price point I switched over to Vice Pro. That $25 price point put them in a category where there are other strong options like Vice.
The negative reviews on the Cut Blue and the name, Cut, yeah the cover cuts, has hurt this brand. Honestly, really narrow thinking from people there because that $20 per dozen Cut Grey ball was a steal.
I honestly agree with you on a lot of these points. Most people might think from the outside, hey it's a $5 difference who cares. But you are absolutely right. It puts the mall into a brand new category where I agree that vice is the better option
@@GolfBallAddict Vice has good balls because they and their OEM factory in Taiwan copied Acushnet's production line! Pretty positive a good profit of Vice and from the factory are sending some kind of profits to Acushnet due to license fees! FYI Acushnet is the mother company of Titleist. 😊
I like the reds a lot
I do too. I just wish they would fix the quality issues. Many reports of cracked balls after just one hit 😔
Cutting costs...that's the bottom line. I have worked in E Commerce (Grunt Style) and giving away merch, investing in SuperBowl commercials, hiring a large staff and spending more money than what is coming in will put a huge strain on their long term success. I wonder if they were sold to an VC firm or a consultant took over.
I completely understand. If most likely what happened.
However here's some good news, I did notice today that cut has been posting on social media a lot more and they've redone their website, which is a really good sign!
@@GolfBallAddict I saw that too...good news.
One wedge shot and the cover is ruined, I’d rather pay an extra 10-15 bucks for vices that will last more than a couple holes
I will say it depends on the cut golf ball you play, the blue is by far the worst offender. One or two shots and the cover is ruined. I did have much better results with the gray as well as the cut blue dc.
They used to be sold at Golftown and haven't sold them in months. I think their just selling out stock.
That's my fear.
i heard kirkland contracted them to make there golf balls
I will definitely be looking into this. If that's the case it could be why the golf balls reacted the way they were. Now that I think about it, the V2 did feel a lot like a cut gray or cut blue
Didn’t the new Kirkland not test very well??
Please reach out to them and let us know I love the cut red
Will do.
Low margin with high marketing costs can kill any company. Sounds like the only people that made any money from the marketing push was the ad agency.
What's even weirder is I got a sponsorship request the other day from someone who represents cut. So they're still looking for influencers and stuff. Not exactly sure what's going on
@@GolfBallAddict Influencers are cheaper than Super Bowl commercials.
Lol that's true. By a large margin
do a vid on aviator golf ball target sells them
Ok will do
@@GolfBallAddict Had a quick look and seems as if the balls are coming from a very cheap factory in China. No USGA regulations, no details on the dimple patterns means its a very cheap ball coming from southern China. Probably not even using authentic surlyn material!
Sad to see
Been enjoying playing them after your reviews
Thank you very much.
They ran out of money and went out of business
That's a real possibility
You are very good! But what's with the colored circles on the right-hand-side of the screen? Very distracting!
That's my computer. I can't really control it without turning it off completely
Cut Blue, Probably the worst golf ball I’ve ever tried. Covers literally “cut” on very first wedge shot. Now I understand how they got their name.
BTW, whatever that spinning four circles of light thing is it’s very distracting.
Thank you so much for watching answer your feedback. :-)
Terrible durability balls. Tried some a few weeks ago and was able to get like 2-3 holes out of a ball. With the durability of these they should be about $5 cheaper at least. No reason to buy them when you can get a ball like Q-Star tour for slightly more that is actually good quality (and they often go on sale as well).
It's very hit or miss. However I do agree with you. That's the main knock against cut golf.
Ive found theyre decent balls but the durability is horrible
Agree. That was always the main knock. Never fixed it.
Cut was trash! A friend of mine bought a dozen, and gave me one to try. I used it on a par 3 hit a 6 iron with it, hit the green and when I got up there a big old scuff from one 6 iron well struck shot! Trash, that’s why they went under!
That was definitely the main issue. I feel like they could have worked on it and kept the price the same and really been a standout.
They are going out of business because your golf ball suck! I cut one in half with the driver. They were the worst golf ball in the market let’s get real!