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1. Leadership 5:252. Duality 16:156. Exclusivity 50:067. Ladder 54:588. Duality 1:03:48ExtensionOppositeCandor17. Unpredictability18. Success 2:30:3319. Failure 2:38:3820. Hype 2:42:5521. Acceleration 2:51:3022. Resources 2:55:32
thnx
1. Leadership 5:25 2. Category 16:13 3. The consumer’s mind 4. Perceptions 27:09 5. Focus 38:03 6. Exclusivity 50:06 7. The Ladder 54:58 8. Duality 1:03:48 9. The Opposite 1:11:53 10. Division 1:20:02 11. Perspective 1:29:19 12. Line Extension 1:38:36 13. Sacrifice 1:50:54 14. Attributes 2:04:18 15. Candor 2:08:42 16. Singularity 2:14:15 17. Unpredictability 2:21:42 18. Success 2:30:33 19. Failure 2:38:38 20. Hype 2:42:55 21. Acceleration 2:51:30 22. Resources 2:55:32
My favorite Author since I was a kid although my career is in engineering.This audiobook Voice is appealing to listen to. Salute from Angola.
Thank you for this master piece that doesnt sound like A.I and keeps the attention
One of the best marketing books 🎉
Incredible Book and thanks for sharing 1:30
21:55 be first in the mind and not in the marketplace
Google won this
Do you have the laws of branding audio book video too?
Thank you so much
Awesome.....Merci Beucoup, Danke Shoun, webale nnyo, asante saana
2:16:55 what works is the unexpected. War and marketing.
1:12:23 leverage leader’s strength into a weakness
Thank you for the audiobook😅
2:09:21 twist negative into a positive
1:43:00 don’t be all things to all people
11:23 get to the market first. Don’t focus on being better.
1:12:06 Upstart vs leader
16:12 The Law of the Category
16:29 set up a new category to be first in
1:48:07 narrow the focus
14:45 marketing is all about perception not product
2:01:04 the target is not the market
Thx for this
This absolutely a smart book, if you really want to build a strong brand.Think of ideas? Think Idealistic world.
Thank you for sharing. 50:10
2:04:09 go opposite of the leader
1:30:52 avoid too many sales
41:23 own words.
Thanks you.
Forget brand. Focus on category. 21:25
Any way to know which chapter starts when within the audiobook?
Yes. Yes there is.
13:05 use a name that be genetic “can you give me the Band Aid”
2:54:30 Barbie was a trend
1:12:45 try to different not better
2:30:30
36:00
29:19 🗣
58:16
Thanks for sharing
i was the 8hundred and 88th like 888
890
2:53:55 stretch the fad out
Wordperfect is no longer the leader so this must have been written a while ago.
First version of this book was 1993, pre-internet.
@@SunnyGirlFlorida when I started listening I was saying obviously these people don't really know about tiktok
.
thank you so much
27:00
1:35:16
2:47:00
1:01:53
50:04
11:00
41:00
27:11
21:43
20:20
1. Leadership 5:25
2. Duality 16:15
6. Exclusivity 50:06
7. Ladder 54:58
8. Duality 1:03:48
Extension
Opposite
Candor
17. Unpredictability
18. Success 2:30:33
19. Failure 2:38:38
20. Hype 2:42:55
21. Acceleration 2:51:30
22. Resources 2:55:32
thnx
1. Leadership 5:25
2. Category 16:13
3. The consumer’s mind
4. Perceptions 27:09
5. Focus 38:03
6. Exclusivity 50:06
7. The Ladder 54:58
8. Duality 1:03:48
9. The Opposite 1:11:53
10. Division 1:20:02
11. Perspective 1:29:19
12. Line Extension 1:38:36
13. Sacrifice 1:50:54
14. Attributes 2:04:18
15. Candor 2:08:42
16. Singularity 2:14:15
17. Unpredictability 2:21:42
18. Success 2:30:33
19. Failure 2:38:38
20. Hype 2:42:55
21. Acceleration 2:51:30
22. Resources 2:55:32
My favorite Author since I was a kid although my career is in engineering.This audiobook Voice is appealing to listen to. Salute from Angola.
Thank you for this master piece that doesnt sound like A.I and keeps the attention
One of the best marketing books 🎉
Incredible Book and thanks for sharing 1:30
21:55 be first in the mind and not in the marketplace
Google won this
Do you have the laws of branding audio book video too?
Thank you so much
Awesome.....Merci Beucoup, Danke Shoun, webale nnyo, asante saana
2:16:55 what works is the unexpected. War and marketing.
1:12:23 leverage leader’s strength into a weakness
Thank you for the audiobook😅
2:09:21 twist negative into a positive
1:43:00 don’t be all things to all people
11:23 get to the market first. Don’t focus on being better.
1:12:06 Upstart vs leader
16:12 The Law of the Category
16:29 set up a new category to be first in
1:48:07 narrow the focus
14:45 marketing is all about perception not product
2:01:04 the target is not the market
Thx for this
This absolutely a smart book, if you really want to build a strong brand.
Think of ideas? Think Idealistic world.
Thank you for sharing. 50:10
2:04:09 go opposite of the leader
1:30:52 avoid too many sales
41:23 own words.
Thanks you.
Forget brand. Focus on category. 21:25
Any way to know which chapter starts when within the audiobook?
Yes. Yes there is.
13:05 use a name that be genetic “can you give me the Band Aid”
2:54:30 Barbie was a trend
1:12:45 try to different not better
2:30:30
36:00
29:19 🗣
58:16
Thanks for sharing
i was the 8hundred and 88th like 888
890
2:53:55 stretch the fad out
Wordperfect is no longer the leader so this must have been written a while ago.
First version of this book was 1993, pre-internet.
@@SunnyGirlFlorida when I started listening I was saying obviously these people don't really know about tiktok
.
thank you so much
27:00
1:35:16
2:47:00
1:01:53
50:04
11:00
41:00
27:11
21:43
20:20