STOP! Thumbnails & Video Quality Don’t Grow YouTube Channels
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- Опубліковано 27 січ 2024
- Here's why having a high CTR and AVD isn't enough to grow your UA-cam channel
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Credit to @KevinChee for inspiring this video idea. With all due respect, I disagree with most of the things he said in his video, so I figured I'd create my own version.
V I D E O S T O W A T C H N E X T :
5 easy mistakes that f*ck small UA-cam channels • 5 Easy Mistakes that F...
How to get ahead of 99% of UA-camrs • How to Get Ahead of 99...
How to use VidIQ to get more views • How to Use VidIQ to Ge...
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Hey there..
Your quality of video is awesome but your thumbnail can be improved..
I'm a thumbnail edition & if you want my help please reply so we can talk on that..
How can I get more impressions on my videos?
My niche has a large supply, but there is also a large demand, and many other small channels seem to get many views.
I bet you can't explain why only one of my videos has 40k views while the rest of my videos struggle to get a few hundred views...
don't worry - I always watch your videos to the end
This blows my mind. I knew about the first core but I never realized the 2nd core audiance before the "wide reach". Thank you so much for this!
Same.
You say it doesn't depend on thumbnail, but then at 4:40 you say if only 2 out of 100 people click then it wont be promoted. It all goes back to thumbnail once again because thumbnail and title is what makes people click in the first place.
I don't think it's about the quality of the thumbnail, it's whether you want to click it actually.
@@Woodman3 true
I think the whole point is that content is the reason people want to click your video. Focus on CTR can lead you to pick the wrong content to focus on though.
dont expect him to reply for you because he doesn't know what his talking about.
It's about how you define quality. I think the main purpose of this video is people I think most people need to re-evaluate how the define "good" when they're evaluating their contnet
here's what you didn't account for... The higher view video had a higher view duration in its first 500 views and the CT was higher. After it was served to a broader audience, it didn't convert as well and numbers dropped.
Exactly 💯 that's what happened with my recent video, people don't know about the start stats
I’m pretty sure he did realize that and it’s implied in the video.
Sometimes the number of views is lower despite the high ctr, because the niche is smaller, it is a subject that is not of general interest.
That is true, TAM is something to consider. Especially with a large channel like yours. But I think for the vast majority people, their problem isn't that they've hit the ceiling of their niche. Their video just isn't good enough to be promoted to larger audiences
@@Marcus-Jones Thank you for your response, my channel is old and had its glory days, today it is more humble and I always try to learn from those who are coming up with new ideas like you.
I like when UA-camrs say it’s not about luck, but it’s about dedication in the grind and what’s funny is I do think you have to put in hard work to increase your chances of getting lucky if that makes any sense. I posted the exact same video and two different UA-cam channels and the only difference was the UA-cam channel that it was posted to the title the tags the time and the hashtags everything else was identical. One video got seven views while the other video got 2500.
Yes, title, the description, the tags it all matters, when the video is done the thumbnail must be interesting and the tags must be relevant there are alot of tools and websites to find and choose good tags for description and even the title, in the end the video's first 30 seconds matter as well, if the you tuber can keep the viewer engaged for 30 seconds then only the you tube counts the view count correctly and sends to other viewers to see, all in all even if 2 videos are giving the same Information with same value in it, the other video might out perform if the you tuber is smart, and even if it doesn't then just upload another video.
interesting, have you considered making a video about these experiments? I would be interested to watch
Luck is just odds and probability. Do some people get "lucky" and do all the right things without knowing, and blow up overnight? Sure, it happens. But you shouldn't bank on it. Just like if you were an investor in the stock market, you should manage your luck. If you work smart, consistently, and hard on the things you can control, eventually you'll get "lucky". There's a cool quote: "luck is just preperation meeting opportunity"
@marcus-jones
Love the analogy and quote! It's definitely so true, but it's always easier to say someone got lucky than the hard truth that they put in all the hard work and jumped at the opportunity when it arises. Thanks again for all the very helpful and informative videos. Has helped me a lot starting off with my channel.
Initally, I felt like a minno in a shark pond at first, now im a tadpole sprouting baby legs just hoping to make my first big leap. Thanks again and keep your analogies coming!
so you posted the same video with exact same title and everything, but one blew up and the other didnt? Whats the takeaway then here? Luck?
Frankly, I’m more interested in making content I’m proud of than trying to employ social science to drive traffic
Why limit yourself? It doesn’t have to be an either/or situation? Your channel is good and would blow-up if you do this
I have been on UA-cam for 18 years and my growth has been. Well doesn't reflect the years I have been on UA-cam lol. Your channel is the first channel I have enjoyed watching. You help describe the ins and outs of how to grow your channel. You present it in a clear concise way that doesn't talk down to your audience or is distracting. I thank you. Now I just have to find the time to grind out the data. I honestly have always been so busy with real life or just figured I could not keep up with the bigger channels that it was not a priority. I am finally starting to change that way of thinking. "Old dog new tricks" and all that. Looks like I have number crunching to do. Only have close to 3,000 videos to do it for lol.
I'm a new youtuber and I just enjoy making videos. I checked out your channel and I like what I see, pretty neat content!
Thanks man! That was very helpful. I'm gonna follow and tell you the results.
I had an old UA-cam channel that had 1.5k subs from 2009 to 2011. Then i shut it down. Now, im back at it again. This helps.
Awesome video! I just started a UA-cam page. Only 13 subscribers, but I’m going to keep pushing!
Now you have 107. Congratulations 🎉🎉🎉🎉
@@nupromises yes, thank you!
I have 6 and I'ma keep pushing too😤😤
Jeet Kun Draw
Creators expend so much money on video for a few views, thats insane, my best advice if you are beginner, keep it simple.
Yeah, my most viewed video is one of my simplest, if not the simplest one. I did not even create a custom thumbnail (because I did not know back then).
@@aracnolocoThe only video on my channel that the algorithm decided to blow up is objectively the most boring shit
bro how do u have 10 mil subs u barely have any views
@@o_o9039 Did you believe in Shadowban?
I keep trying to figure out what I need to do more in order to work the algos, but this really helps out. I hope that my channel can blow up one day and enjoy the music I make. Congrats on 200k Marcus!
Thank you. Glad you found it helpful
Love your style of teaching! Thank you.
We get so much information about this stuff. It is so difficult to know what to believe. What I have found anyway, is when I post what I think would be fun to upload, it tends to get more views.
I appreciate channels like yours sharing this knowledge with us newbies. My brain stopped working but I'll be sure to rewatch a few times xD. But really thank you for the hard work put into this informative video :)
Wow, perfect timing as I’m becoming more consistent with my channel. A great explanation for things I was struggling to fully understand so thank you!
We will all get there; let’s keep going🙏🏾☺️
Your channel helped me grow so much last year I can’t wait to see what happens this year
So glad to hear that, good luck in 2024
We will all get there; let’s keep going🙏🏾☺️
I got tired on working on complicated and bunch of photos thumbnails. Now I just use a straightforward title, single photo, blend and a few words.
Some of my most popular upload have one of the worst view retention + click rate. I understood it’s because they are “getting super recommended to strangers” vs my core audience who do stay all the way. These videos still get views regardless.
I’ve been using your tips to grow my channel and so far so good! I’ve tested multiple Thumbnails and tittles. The more you spark curiosity the better you do ❤ Good luck to everyone trying to make it on UA-cam ❤❤😊
I checked your ASMR channel and you are under rated!!! Your latest thumbnails and Tittles are interesting! Keep it up 🙏🏽
Nice channel, just subbed ❤
@@TheGiggles713check me out too while you can 😊
@@pinballjunkiescheck my stuff out too don’t subscribe though unless you actually like the content just let me know what to improve on
Wow interesting
I'm NEW here but this was by far the most clearest and simplest way at describe click through rate, thank you for this! Great video!
Glad you liked it!
Congratulations on reaching 200k! Keep up the good work. I've learned so much and I keep coming back to your channel to get more information. Awesome!
Thank you, apprecaite it
Just started UA-cam and been binging your vids for tips, thanks man
@Marcus Jones does UA-cam suppress or not push videos that get flagged for a copyright strike right away? Like if I upload and content ID immediately flags my video, is the video just automatically basically dead with no views from there on because it got flagged just or unjustly? Or does stuff like this not affect the videos performance at all in terms of views and being pushed by the algorithm?
Nope, shouldn't affect performance. Unless the content gets limited in certain countries
This is super helpful! Thanks for putting all of this information into a digestible format.
We will all get there; let’s keep going🙏🏾☺️
Very insightful! This is gonna help so many people!
Great video, I need to do better at analysing my own videos. So focused on trying to get weekly videos that I don’t get time to analyse what I make to improve.
Great video Marcus, I'm really struggling with titles right now just when I thought I had momentum. I've been using google docs, trends, TubeBuddy, UA-cam and I feel like I'm getting worse with my titles when I know my videos are getting a little better each time. This is crazy I feel like I would be better off with no tools like I did in the beginning and just guess for the most part and it was ok. Now I have data for retention but titles are killing me! I look at youtube data and now I'm changing titles probably too often. I HAVE NOT FOUND ONE DECENT VIDEO ON MAKING GOOD TITLES! It seems all YT Teachers say exactly the same thing to make good titles. They go through the motions, but they don't get into the details and the numbers and what they represent especially with the YT help tools apps and services. So many tools and so little advice. I enjoyed the video thanks
I knew all these things but your video helped me connect the dots, thank you 🙏
Congrats on 200k🔥🔥
Thank you :)
Thank you for these tips 🔥
Hey mate, so I've been super inconsistent these last 3 or so years on youtube ( Gaming channel) I've recently gotten back into it and ofc my channel is dead. super dead. Do you know if this can be revived or start a new one? I've been uploading long from/ chopping it to shorts to try branch out to newer viewers but it isnt helping much. Any advice would be amazing man
Very helpful, have also tried promo beta, that has had a positive effect, this new nfo will help further, thank you :)
Great video! Very helpful! 😊 Thank you! ❤
Great video man. Very helpful and insightful.
Thanks! Great job!
What is the white board you are using?
9:47 Mind blowing information and so much richer than what we get from the all fluff, “scream at you until you do the thing” gurus who never REALLY explain the jargon. Thank you for the transparency. You got my sub!
Great insights - thanks!
One thing that's worth mentioning is that impressions and clicks from search can drive CTR up, f.ex. if you have a video that dominates a small search term (i.e low search volume), but doesn't preform at all from browse. UA-cam will only show it from search, and it will get clicks from the very limited impression it gets.
That makes sense, thanks :)
So we are talking about the number of impressions vs the actual CTR Cool from this perspective!
Thank you for sharing 👏🙌
Very well articulated!
The thing that is so annoying is that there are ppl who search for small channels and dslike a lot of their videos wich makes the algorithm think its a bad video wich just ruins everything
You dropping some good information!
this and another video I saw on vid iq helped me understand so much about when your video drops off and what that means. I’ve had a video do ok then changed the thumbnail and watch it go from the smaller group to 30% of the 100k group.
Thanks so much! I'm glad I could find this as I am just starting up.
You got this!
@@Marcus-Jones Thanks!
This is good insight. I am also small content creator with mainly some faceless content, and I started posting bunch of Shorts lately. The thing that worked best for me was giving my videos a initial dose of views and likes on fame- ster -social. This caused them to spread everywhere literally, bringing more and more organic views day after day.
You don't have any video's?😂
So… you started view botting?
Marcus you are just good 👍 your videos edits are just insane 🙌 but your insights are just invaluable. Hopefully I can grow my channel with time.
Thank you, apprecaite that
I never really got into the analytics much, but I've just checked and my highest Click through rate is my last video which has a 49.6 CTR 158 views and a watch time of 1:12. I think this is my best organic performing video to date, which tells me a lot.
Thanks for this video Marcus, it's opened my eyes a little.
Edit: I've just checked it again and people click off just before it gets to the whole point of the video, which is a clip of a Rocky film skit. I feel they've missed out lol.
Another great video, well explained, great detailed stats!
Thanks, glad you liked it
Very informative! Thank you!!! This is really valuable information. ⭐⭐⭐⭐⭐
Dude, I have been using your channel to grow for the past month. Hit the point where I have a subscriber a day
Nice!
That’s awesome dude, congrats. Hoping that’s me in the next few months 🔥
Nice work man, 1 sub a day is an accomplishment!
@@Marcus-Joneswoah dude you commenting is huge!
This makes a lot of sense thank u
This was very helpful! Let’s all grow our channels together and just enjoy the progress. :)
Great video a always! I suspected this actually nice to have a confirmation now! I have a big question for you maybe it's a good video idea or maybe is just a crappy theory. What's happening if I have a great video on a roll and I post another great video (let's say the next day) that get's picked and recommended a lot on browse features just like the first one. Will this limit or even kill the first video's reach?
I love when i get ads on this videos, those ads are you, in relation to these subjects lol
I wanna ask you a question, till now I opened like 7 channel first two days my videos gets like 200 to 400 views then all sudden goes to no view at all next days, after that no matter how many videos I upload they gets zero view and my channel just dies like that, does anyone know why? Becouse algorithm pushes my first uploads and then Becouse of bad rates algorithm things fuc.k this channel im gonna ignore all his new updoates? I really dont know what to do...
This is exactly what I noticed as well. It seems like YT does a same sort of "testing" phase for new channels and if you aren't scoring high enough numbers within an audience category, then YT effectively ends your channel pushing. This made me really think about making higher quality videos instead because YT was basically inflating my channel's worth during it's initial testing phase (seemed like a little over a month since the first upload I did). Or maybe I will just make a whole new channel altogether if making higher quality videos with less uploads doesn't work. Good luck!
As a UA-cam SEO expert, I have solution
Thank You Marcus!!!! We need an updated video on how many times to post each week...
Very helpful video thanks ✨🔥
Any chance you'd mind sharing your microphone settings on the mic itself as well as OBS? I use the same microphone and haven't found a great way to dial it in. Thanks! great videos!
I have the same mic and did the settings from a different creator who posted the setting on UA-cam. But I am curious as well about his since the voice is amazing 😘😍🙏🏼
Hey Marcus, I'm watching this video and questioning where did you learn all this information about the UA-cam "test-drive". around minute 03:30 ? Where can we learn more about this? Is this information in UA-cam guidelines or something?
I didn’t do research, but I had a feeling this was happening. I’ve seen crap channels with very poor and boring videos with poor production value, get picked up. I KNOW of a person who’s channel (not videos) did well sub-wise, but he has barley any views on videos too. UA-cam doesn’t promote quality like you think they should.
UA-cam measures multiple viewer behaviours, not only 2. For example, how long they watched, how many videos they watche after your video, did they leave the platform after your video or not. If you don´t know it, the data can be confusing. The main focus is viewer satisfaction.
Your videos are definitely teaching me a lot in regards to my own channel.
It’s harder for a type beat channel because naturally people leave after so long and where it’s repetitive it’s very hard to find out what made them leave unlike a dynamic video where you can see the chapters and points that are not desirable. Idk how I made one of my videos do almost 500 views in 5 hrs but after that it’s been down hill again. I’m hoping and praying. My beats are just as good as some of the producers in my niche if not better. I’m almost convinced some of it’s luck because some new channels blow where others don’t and restart. Consistency is always good.
Same boat.. been uploading consistently on 2 different channels for over a year and I got the initial push every new channel gets but now I'm just uploading to get 300-400 views and then the beat stalls.. stats are pretty good but no blessing from the algorithm. Things have changed massively since 2020-2021 when it looked like stats actually mattered for YT to get impressions. Now it looks like nothing really works anymore.
Just keep at it man. We're at least getting better beat by beat.
Sorry to hear to man. Def more success if getting email list, networking, selling/promoting kits and free stuff. A lot of producers can't be successful with a type beat channel but make a living. It's possible!@@DrDeeeeep
love this video, really gave me a better understanding of the youtube object
alternative title after finishing the video (wouldn't get as many views though lol)
STOP! Thumbnails & Video Quality Do Grow UA-cam Channels (but in a more complex way than two stats on your analytics page describe)
Is there any way to "save" or reinvigorate a video that's flatlined? I upload once a month; decent titles, thumbnails, imo solid content... But last video flatlined after a week. Is there anything creators can do to breathe some life back into videos that no longer get promoted?
Good question
Great lesson but I got a few questions I have a Xbox console how do I record my screen n edit my videos should I get a PC for that please help
I think offering a course like everyone is so touty and overdone. Seems scammy. BUT you offering CLEAR instructions and a refund is very admirable. I love that idea. Thanks for being a straightforward, normal dude who does his best to help the little guy.
Nice video you helped me grow in the past couple of months!
I'm glad to hear that I was able to help you grow! It's always great to know that my content is making a positive impact.
I have never had a 15% CTR even with a warm audience. My thumbnails and titles must be horrible.
good job Marcus, thinking out of the box
Hi Marcus!! How are you? I have a particular question. I published a video, and the about, 5 hours later, ive realized that i didnt uploaded the edited thumbnail, therefore there was like a very bad beggining performance for that video. Then I uploaded the correct one, but then I kept thinking that maybe Ive already screwed the hole video. In that situation what would you recommend to do? Thanks for your video, they are very Usefull, gretings from Argentina!!
If the video didn't perform very well, just delete it and then reupload.
Thanks buddy!@@Marcus-Jones
just starting my first UA-cam channel where I make horror game videos, I can not wait to grow my channel and improve!!!
I think video games music is copyrighted. I know a youtuber who has his own horror music playlist for tense situations and other fitting music for each section/game which he can play along while playing in the game...so not getting copyright strikes. Hope, this might help.
@@diemaerchenhexeliestvor that is very interesting what's his channel name?
Love this! You earned a sub :D
I have a channel where I just talk in the car for 10 mins. Not sure if it will go big but I’ve been seeing some growth
I would love to the the course, But I am balancing health issues, being a full time dad, working 3 days a week and trying to do a channel to have a break from work. But I still care about my channels success as I would like to use it to build a community. I had a big spike on my content but feel a bad video or so killed that advance.
I have heard turning of the automatic notification to subs on discord, UA-cam etc can help as UA-cam uses this to decide whether to promote or not? is this true?
Wow, this is actually very helpful. I’m still learning but I have confidence that these tips can help me a lot. I would say it’s a bit disappointing to make a video you put a good amount of effort into and it goes nowhere, sometimes I feel like UA-cam pick and choose channels they want to promote. I realize my thumbnails and titles aren’t very appealing to the viewers, but I’m using these tips for future videos! Thanks Marcus.
No worries, glad you found it helpful
I recently figured that out what ur talking about this confirms what I was thinking...i am having problems with my thumbnail ever since i got some subs...cuz they would click regardless wich brings my ctr up to over 20% at the start so I dont get any good feedback and i think the thumbnails is fine while its not
this is assuming that all people are the same, and each impression and viewer is the same... when in fact what matters is having true fans (imo)
I wish i could buy your course but I live in Brazil , my money value is sadly 5 times lower 😢 , thanks for those tips
Your videos are so informative. Thank you so much for what you do.😊
Thank you very much for the great explanation, it's very helpful.
Thank you very much for the great explanation, it's very helpful.
Can't believe how engaging this was by you simply using white board 10/10 for basic but comprehensive. Maths seems to make sense too cheers
Thanks for taking the time to leave this comment. Appreciate the kind words
Tell us about dead channels and why to start new channel which website to use in uploading plz ? ❤
Thank you so much for this video...its really helpful 🙏
Another phenomenal job of research. There are some many channels talking to this topic but Marcus always pours through the data. You got to stick with these videos to truly learn a thing or two.
Wow, thank you!
In the last two months I had all these strange digital marketeers nagging me to join whatso called SEO (Search Engine Organisation).
This didn't look right, after watching this video just understood where I was going wrong with my channel.
I have the feeling that when you do shorts, the algorithm is totally random. You cannot control anything
I'm new to UA-cam, I only have a few videos. Even though I'm literally a nobody, I'm glad I have any viewership at all. What I noticed is that when I add a new video, the views are quite good, but after a while the videos no longer get new views.
I just started my channel about relaxation. This helps. Thank you :)
congrats for the 200k! keep up the messy boards 👍👍
Thank you. Glad you like them haha
I noticed originally my let’s play videos and my review videos were doing poorly so I started tracking the statistics on them and I noticed my watch time views rate and retention span on a lot of my newer videos is doing 10 times better than older videos and I still can’t figure out how I’m gonna do better
Thank you for ur advice we trying to grow our chanell slowly slowly
Ok good! I tried creating a thumbnail…didn’t download over to my first video 😂 Great video @Marcus Jones
so would this just come down to overall topic basically based on your niche?
How can I get more impressions on my videos?
My niche has a large supply, but there is also a large demand, and many other small channels seem to get many views.
I'm really struggling to apply your theory to my videos - granted I've had a long break, but my first video since I returned (a subject I could see did well in the past) did great, second and third videos, also on subjects I can see did well in the past, flopped.. Struggling to see a pattern 👀