Patta x Converse 'Rain or Shine"

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  • Опубліковано 28 сер 2024
  • Reminding us that success is achievable regardless of obstacles
    The latest Collab includes Weather-Ready Converse Weapon Ox, Chuck 70 Marquis, Rain Jacket, and Gold Standard Apparel Converse and Patta have teamed up on another limited-edition collection that sees classic style cues and weather-ready materials converge to transform the Converse Weapon Ox, Chuck 70 Marquis, and an assortment of apparel into expressions of modern utility.
    While the Converse x Patta collection is meticulously designed with durable fabrics and reflective prints, the ‘Rain or Shine’ collab is about more than just weathering the elements - it’s guided by the ethos of the Patta mindset, emphasizing a commitment to values and a journey defined by one's state of mind. Through this collection and its accompanying campaign, Converse and Patta embrace the powerful concept that success is not hindered by obstacles; rather, it thrives with dedication, perseverance, and the right mindset.
    Starring in the Converse x Patta campaign is Sam Akpro, an up-and-coming musician. Hailing from Peckham, South London-home to many of the United Kingdom’s most iconic hip-hop artists-Sam defied expectations to become a prominent figure within the punk music scene,
    exhibiting the confidence to stand out and be himself regardless of what his environment expected from him. The campaign is directed by Caleb Femi, is a celebrated photographer, director, and poetic voice who faced his own share of challenges. His work is unfiltered, celebrating resilience and confidence. Both artists embody the “Rain or Shine” state of mind.
    The Converse x Patta capsule leads with a functional execution of the newly announced low-top, Weapon Ox. Featuring an upper crafted with Cordura fabric-a durable material commonly applied to tactical and outdoor gear-and a rubber mudguard on a monochromatic black colourway, Patta has reinterpreted Converse’s court classic for a new opponent: the weather. The low-cut silhouette is finished with a D-ring top eyelets, a leather Star Chevron logo application, a custom woven label on the tongue, and custom sock liner art designed to match the collection’s apparel offerings.
    Patta is also the first Converse partner to offer a collaborative take on the Chuck 70 Marquis-an elevated version of Converse’s icon that features three-piece sport mesh lining and CX foam cushioning for all-day comfort. Like the Weapon Ox, Patta reworked the silhouette with utilitarian-inspired modifications, including a multi-camo colored upper comprised of Cordura fabric, D-ring eyelets, and a reflective Chuck Patch and Patta logo on the right foot to deliver a weather-ready footwear offering.
    A limited-edition rain jacket featuring a polyester taffeta construction, sealed seams, gradient black all-over print, and a bold back graphic in 3M reflective ink brings an outwear offering to the Converse x Patta apparel assortment. Converse and Patta also partnered on a set of co-branded Gold Standard apparel-Converse’s premium casual wear. A matching Gold Standard Hoodie and Gold Standard Pant arrive in a Utility Green Heather colorway in tandem with a Gold Standard Tee featuring a gradient dye all-over print.

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